Wildfires destroyed 10 million m2 of forest in Georgia this year. For a country with a massive air pollution problem, the damage is enormous, but there is still some hope. To remind people about the catastrophe, we exhibited burnt Christmas trees next to the charming fir trees at the annual Christmas fair in the center of the city. As a follow-up we want to start a new Christmas tradition to save the burnt forest - while you’re busy decorating your own Christmas tree, let’s plant a real fir tree where we need it the most. Go to merrytreesmas.com to sponsor a tree in the damaged area. Treepex - an ecological startup will plant a new Christmas tree for you and help you track its growth. The campaign is initiated by local creative agency Leavingstone together with Treepex. Let’s rebuild the damaged forest tree by tree! Ambient advertisement created by Leavingstone, Georgia for Treepex, within the category: Industrial, Agriculture.

Nowadays nobody has extra time to visit bank and spend hours in a queue. ProCredit Bank Direct banking allows customers to receive complex affordable and easy service to spend their time as they wish. Film advertisement created by LF&T, Georgia for ProCreditBank, within the category: Finance.

Digital advertisement created by Leavingstone, Georgia for Bank Constanta, within the category: Finance.

Direct advertisement created by Leavingstone, Georgia for Zoommer, within the category: Electronics, Technology.

In this Christmas spirited film, leading telecommunications brand in Georgia, Geocell collaborates with acclaimed musician Katie Melua to raise awareness to the critical problem surrounding New Year festivities. Film advertisement created by Windfor's, Georgia for Geocell, within the category: Industrial, Agriculture.

Georgia is a guest of honour at the Frankfurter Buchmesse 2018. For this matter Georgian Artists created unique illustrations to create the 4 minute film that would introduce Georgia through its unique alphabet. Film advertisement created by JWT, Georgia for Georgian National Book Center, within the category: Public Interest, NGO.

Advertising Agency: Windfor's, Tbilisi, Georgia Film advertisement created by Windfor's, Georgia for GPI Insurance, within the category: Finance.

When the things go wrong, you can improvise or you can do it right. With the ProCredit FlexFund You can spend up to twice your monthly salary to cover short term financial needs. Film advertisement created by LF&T, Georgia for ProCreditBank, within the category: Finance.

Sometimes we don't get the gift we loved to, but we can always create the one we want. Modern technologies, smart mind and creativity gives us chance to make unbelievable things. Film advertisement created by LF&T, Georgia for Tech Park, within the category: Electronics, Technology.

Festive spirit and fascinating rush for celebrations profoundly portrays character and mission of “Maestro” Brand. So we decided to engage people, who were tied to their day-to-day activities, in drastically different kind of circumstances, phenomenon of some sort. Casual people, who were in Tbilisi mall just minding their business, unexpectedly would be put in a truly unique position. We would surprise them with a chance to experience remarkable feeling of being the the real maestro, conducting the real orchestra! We recalled the saying : “He who doesn't risk never gets to drink champagne” and people who could find the courage, were welcomed with a miracle.

Introducing the first statues a brand put up for its customers right in the middle of the city. These guys didn’t invent anything, or win any wars. We’re honoring them just because they love beer so much. Outdoor advertisement created by Leavingstone, Georgia for Beer 34, within the category: Alcoholic Drinks.

Advertising Agency: Windfor's, Tbilisi, Georgia Film advertisement created by Windfor's, Georgia for GPI Insurance, within the category: Finance.

Advertising Agency: Windfor's, Tbilisi, Georgia Film advertisement created by Windfor's, Georgia for GPI Insurance, within the category: Finance.

Being a student requires a specific set of skills: stamina, creativity, endurance, etc. Just like in sports. You compete with everybody, but mostly with yourself - know your limits and possibilities. You have to know.

Natakhtari Brewery has just introduced a new light beer in Georgia - a country with one of the lowest ranks on the world happiness report (125th place out of 155). For the last few years economic crisis, and strained political relations with neighboring countries have been making everyday news headlines more and more stressful. Georgian media is known for its negative tone as, bad news gets more attention. It seems there’s nothing good is happening in Georgia. Ambient advertisement created by Leavingstone, Georgia for Natakhtari Light, within the category: Alcoholic Drinks.

We decided to capture everyone's attention by creating pseudo fashion brand Dze_ (most of Georgian surnames finish with mentioned ending), as stylish clothes and accessories easily grab everyone’s attention. Everybody talks about street fashion, Demna Gvasalia (who is Georgian) and other trendy topics. So, we have partnered with the best fashion DOP's and photographers to shoot fashion video, that created huge buzz. With the support of carefully picked influencers and media channels, we started to spread the word about it. Big reveal was coming on Mercedes-Benz Fashion Week Tbilisi, perfect platform to present new famous brand - Dzegvi Shelter - that is known by everyone in Georgia, however nobody was paying attention to it. Hopefully, not anymore. Actually, Dze became real fashion brand, as it is selling bracelets, and amount from sales goes to Dzegvi Shelter. Integrated advertisement created by Windfor's, Georgia for Dzegvi Shelter, within the category: Public Interest, NGO.

The Situation

 Supremo - one of the largest producer of canned goods and food products in the country is struggling to reach its target audience, as young housewives simply don’t care for traditional advertising.

Our research shows, they are mostly attracted to soap operas and scrolling cute things on social media.
 Brand needed to group all of its products: pasta, rice, beans, sweet corn, buckwheat, mushrooms, olives, sugar, flour and etc. - under one slogan - “It’s delicious for whole family”. 
The Solution 

Soap operas + cute videos = the Hungry Hungry Hamsters!

We launched online show series about the lovely family obsessed with food:

The Father - who loves politics and eating.
The Mother - who’s working at a food store and tastes everything around.
The Son - who’s struggling with insomnia and eats day and night.
The Daughter - who’s constantly working out and eats to stay fit.

For this, we created an entire miniature town that consisted of 1350 tiny details and made sure whatever happened in real life, happened in the show as well. With one short episode per week posted on Supremo’s Facebook page, we quickly built up a hardcore fan-base. Storyline and cliffhangers of each episode left viewers intrigued and encouraged them to engage with specially crafted Facebook content. 
Results:

 86% of Target Audience reached
, 2 657 671 Total Video Views, 
141% Increased Sales
 Content advertisement created by Leavingstone, Georgia for Supremo, within the category: Food.

Film advertisement created by Wilton, Georgia for National Parks of Georgia, within the category: Recreation, Leisure.

Ambient advertisement created by Leavingstone, Georgia for Old Irish, within the category: Alcoholic Drinks.