To take advantage of the first opening of the commercial premises in the pandemic, we launch a different promo and at the same time pay tribute to the heroes who day after day fought against covid 19. That is why we decided to replace the credits of the films and we hide special promotions on the credits to celebrate world doctor's day. Integrated advertisement created by Independiente, Panama for Panafoto, within the category: Retail Services.

Film advertisement created by Publicis, Panama for Maggi, within the category: Food.

We rescue a part of our culture trough music of the Beachers. Integrated advertisement created by Independiente, Panama for Folk Lab Studio, within the category: Professional Services.

Film advertisement created by Wunderman, Panama for Act II Popcorn, within the category: Food.

Statistics show that the number of people suffering from skin cancer is incrementing and our clients at Subaru are no exception to that reality. This is why we have chosen to give them additional protection against the harmful rays of the sun to help them when as they go about their outdoor leisure or sports activities. With the aid of the new Subaru Forester we travelled in search of the Jagua, a fruit used for generations by the Emberá, an indigenous community in the northern region of Panama, which uses the ink extracted from the fruit to paint their body and protect themselves from the harmful rays of the sun when they go hunting or fishing. We later returned to the city and with the assistance of two artists, which learned this ancient technique from the Emebrá, we gave this extra protection against the harmful rays of the sun to our clients that were constantly exposed to the sun during their outdoor sport activities. It is important to point out that this protection from the sun lasts for two weeks on your skin and then fades away. Experiential advertisement created by Independiente, Panama for Subaru, within the category: Automotive.

SUPER SPLASH is an initiative launched with the primary aim of presenting “The New Toyota Hilux 2012.” The idea was take live prime-time programming and surprise viewers with an “outstanding” action that would break the usual format of various shows, ultimately capturing the target’s attention. Film advertisement created by Ogilvy, Panama for Toyota, within the category: Automotive.

Film advertisement created by Independiente, Panama for Subaru, within the category: Automotive.

Alorica Guatemala wanted to recruit candidates with an intermediate level of English for the ELT program. That's why we created karaoke test, an activation where we could measure the English of the candidates in a different and fun way. Experiential advertisement created by Independiente, Panama for Alorica, within the category: Professional Services.

Panama´s most important monuments met the sunrise sporting the national soccer team jersey. Russia 2018 is a soccer world cup that holds great meaning to Panama, since it’s the first time in history that we take part in such a prestigious event. Therefore, it was expected that on the day of Panama’s debut, every Panamanian would leave their homes dressed with the national soccer team jersey, no matter where we were headed. But we were forgetting about those Panamanians that fought so that we can wear the jersey that represents us as a country. That is where the idea arose from the agency Independiente Panama together with TVmax, one of the sports channels of the country, to dress our statues and busts of our forefathers and martyrs of the main monuments in Panama in our national team’s soccer jerseys. This bold deed was carried out while everyone was asleep, so that when people saw it in the morning they immediately shared it on their social media. In a matter of hours, it went viral, even being covered by the most important news shows in the country; celebrity, and national interest programs and shows. This event continued in the news during the entire day in radio and television sports, celebrity and news shows throughout the country. The following day the authors behind this idea were revealed, getting all of the television, radio and digital media channels to talk about the event without TVMax having to invest a single penny, but achieving the media attention earned by these actions. The most important thing, however, was that we got the Panamanian people to become even more excited by seeing the heroes that forged their country supporting the warriors that made their debut at the 2018 Russian World Cup. Ambient advertisement created by Independiente, Panama for TVMax, within the category: Media.

Every year white cane day is celebrated around the world in the month of October. This date goes unnoticed in Panama as well as in many other countries in Latin America, that's why this year Bath & Body Works Panama with the support from the Patronato Luz del Ciego (Light for the Blind Patronage) and the Instituto Nacional de Cultura (National Institute for Culture) have created #TheBlindExhibition, an art exhibit dedicated for the visually impaired as part of the celebration and to further equal rights and support art. Each work of art had its description in Braille as well as printed in English in Spanish in order to continue in the spirit of inclusion. In this manner, every visitor could feel and see the works of art with their soul.

Film advertisement created by Ogilvy, Panama for Toyota, within the category: Automotive.

Subaru through a crash show us that the first thing fathers have to think when they are looking for a car, is security. Film advertisement created by Independiente, Panama for Subaru, within the category: Automotive.

Ambient advertisement created by Independiente, Panama for Subaru, within the category: Automotive.

Film advertisement created by Wunderman, Panama for Act II Popcorn, within the category: Food.

Film advertisement created by Wunderman, Panama for Act II Popcorn, within the category: Food.

We demonstrate the stability that awd system provides through art. Experiential advertisement created by Independiente, Panama for Subaru, within the category: Automotive.

URL: http://pinterest.com/peugeotpanama We created a car showcase on the hottest network in 2012, Pinterest. Inviting people to pin on our boards and creating a puzzle contest to drive traffic to our fb fan page and website. Digital advertisement created by DDB, Panama for Peugeot, within the category: Automotive.

We're celebrating that Panama is going to the World Cup. Since not everyone can go to Russia, we brought Russia to Panama. Film advertisement created by Tomorrow Digital, Panama for McDonald's, within the category: Sports.

Film advertisement created by Publicis, Panama for Maggi, within the category: Food.

Success is not tied to a talent or something exceptional. Overcoming is a choice. It´s make the decision to resist even if it is uncomfortable, to get up even if you have fallen, to continue even if there is no motivation. Overcome yourself involve the most difficult competition of all, one that is not seen… It is in the mind. Fighting against your ego and your thoughts even if it is more comfortable to give up but overcoming it is what makes you grow. That is why fighting the enemy within will help you find the best version of yourself. Film advertisement created by Verbo, Panama for Hybrid Athlete, within the categories: Health, Professional Services, Sports.