The Belt-and-Road Initiative is a visionary blueprint for global economic development, while leading the global shift to a green economy. HSBC goes beyond understanding the potential opportunities which could result from the Belt-and-Road Initiative, while also embracing the idea of sustainable development for a greener future. Integrated advertisement created by Grey, Hong Kong for HSBC, within the category: Finance.

November 2016, HSBC unveils Stephen and Stitt, the iconic HSBC lions have been turned into art pieces inspired by the colours of the Pride rainbow. The unveiling is the culmination of HSBC's campaign: Celebrate Pride, Celebrate Unity. Designed by a local artist and blessed by a Feng Shui master a conversation starts. A petition to have them removed is launched and a protest soon follows. HSBC stands strong by its beliefs in diversity and inclusion. The world’s media follows the story and many other local businesses join with HSBC to show their support. Ambient advertisement created by Grey, Hong Kong for HSBC, within the category: Finance.

We are all affected by stress in some way. But it’s hard to take control of something we can’t see. Using a cutting-edge mixture of data, technology and art, McCann and Cigna partnered with doctors, technologists and artists to visualize stress in the body and mind for the first time. Experiential advertisement created by McCann, Hong Kong for Cigna, within the category: Health.

Follow the story of a brother and sister duo determined to collect as much fortune as they can in preparation for Chinese New Year and Hong Kong’s signature event, the International Chinese New Year Night Parade. Film advertisement created by Grey, Hong Kong for Hong Kong Tourism Board, within the category: Hospitality, Tourism.

Digital advertisement created by Ogilvy, Hong Kong for Orbis, within the category: Public Interest, NGO.

“Surreal is real in dementia” is an awareness campaign designed for Enable Foundation Hong Kong, an NGO creating a cultural model for better understanding of dementia symptoms. The campaign visualizes common dementia symptoms besides the most well-known symptom of memory loss. It comprises videos, animated icons, print and posters. Integrated advertisement created by Michele Salati, Hong Kong for Enable Foundation, within the category: Public Interest, NGO.

Wrangler has launched a new mobile brand platform to reignite your instinctive nature for adventure and discovery. Created by TBWA’s Digital Arts Network Hong Kong, Wrangler Mileage is a mobile app that once installed on your mobile device, runs silently in your back pocket and creates your own personal map of the world that can be uncovered as you journey through life. The app is available on App Store for iOS users.: http://wrangler-ap.com/hk/mileage Digital advertisement created by TBWA, Hong Kong for Wrangler, within the category: Fashion.

Direct advertisement created by Cheil, Hong Kong for Hello Angel, within the category: House, Garden.

Film advertisement created by Estok Media, Hong Kong for NUBIA, within the category: Gaming.

Film advertisement created by Ogilvy, Hong Kong for BRAC, within the category: Public Interest, NGO.

This launch campaign for Zhiyun's Smooth 5 professional smartphone gimbal centers around a 2-minute film that celebrates a passion for creative filmmaking. The product slogan "Film Like a Pro" encourages aspiring filmmakers to expand their ambitions, even if the only camera available is a smartphone... Full of fun tributes to iconic scenes in film history, the narrative follows 4 young filmmakers who decide to re-enact some of their favorite movies—all while showcasing the exciting new features of Smooth 5. Film advertisement created by Vantage Pictures, Hong Kong for Zhiyun, within the category: Electronics, Technology.

Experiential advertisement created by McCann, Hong Kong for Cathay Pacific, within the category: Transport.

Outdoor advertisement created by Ogilvy, Hong Kong for Hong Kong CleanUp, within the category: Public Interest, NGO.

Digital advertisement created by Grey, Hong Kong for Downy, within the category: House, Garden.

A seasonal campaign promoting City of Dreams, a high-end luxury resort. The campaign needed to excite, rouse intrigue and lure Macau’s extravagant and style conscious visitors to City of Dreams – over the other casinos and resorts in the city. We wanted to capture the imagination and competitive side of these fashion-seekers in a way they could identify with, so that City of Dreams would become their destination of choice. Each robot is designed in 3D, blending high tech with high fashion, integrating luxurious materials and stylish accessories to create an air of ultramodern sophistication. Integrated advertisement created by Ogilvy, Hong Kong for City of Dreams, within the category: Hospitality, Tourism.

As grown-ups, our curiosity is sometimes hindered by our life experience, and adventures are discouraged by distrust. To travel like a three-year-old is to recall the ingenuous explorer that lives inside every one of us. Film advertisement created by Secret Tour, Hong Kong for HK Express, within the category: Transport.

Film advertisement created by Grey, Hong Kong for Carlsberg, within the category: Alcoholic Drinks.

Film advertisement created by Grey, Hong Kong for Hong Kong Tourism Board, within the category: Hospitality, Tourism.

Direct advertisement created by Ogilvy, Hong Kong for Maxis, within the category: Electronics, Technology.