Beat the Robot

A seasonal campaign promoting City of Dreams, a high-end luxury resort. The campaign needed to excite, rouse intrigue and lure Macau’s extravagant and style conscious visitors to City of Dreams – over the other casinos and resorts in the city. We wanted to capture the imagination and competitive side of these fashion-seekers in a way they could identify with, so that City of Dreams would become their destination of choice. Each robot is designed in 3D, blending high tech with high fashion, integrating luxurious materials and stylish accessories to create an air of ultramodern sophistication. Integrated advertisement created by Ogilvy, Hong Kong for City of Dreams, within the category: Hospitality, Tourism.