Austria
Winters in Austria can be a little harsh and come faster than one might think. As the new winter campaign for Mercedes-Benz 4MATIC all-wheel-drive shows: there’s no need for drivers to care about weather issues. Because no matter how fast the winter might come, your Mercedes-Benz will always react faster. Film advertisement created by BBDO, Austria for Mercedes, within the category: Automotive.
Ambient advertisement created by DDB, Austria for McDonald's, within the category: Food.
To promote the anniversary year “Viennese Modernism 2018”, the Vienna Tourist Board asked the question about the limits of art in our seemingly enlightened society. And started a media experiment. We booked out of home, print and online placements for Egon Schiele motifs and promptly received the not entirely unexpected response from official sources: In the United Kingdom and in Germany the world-famous Schiele nudes were only allowed to be shown with veiled genitals in public. We apologized to viewers for the loss of art enjoyment this caused. With a campaign that stimulated the audience to engage in an active discussion and gained attention for Vienna and Viennese Modernism. Even social media platforms dealt with the campaign in different ways. What some platforms permitted was subjected to censorship by others. Under the hashtag “ToArtItsFreedom”, based on the slogan of the Vienna Secession, people’s reactions on all social networks were collected. The international press also took the campaign as an occasion to join in the discussion about the limits of art and the morals and values of our society. Outdoor advertisement created by Wien Nord, Austria for Vienna Tourist Board, within the category: Hospitality, Tourism.
Film advertisement created by Y&R, Austria for EuroMillions, within the category: Gaming.
The bug is the only animal that would survive a nuclear attack and is the inspiration for the carpet art of Boicut. Fans of bugs and carpets have a chance to purchase this carpet by auction and all the proceeds will go to the Childrens Cancer Foundation of Austria. Camera & Cut: Barry Horvath, Shut! Digital advertisement created by Traktor, Austria for Remington, within the category: Electronics, Technology.
Digital advertisement created by Jung von Matt, Austria for T-Mobile, within the category: Electronics, Technology.
GARDENA, the top-of-mind brand for traditional gardeners, wanted to show urban people, that getting in contact with nature and therefore gardening is essential for wellbeing. Idea: To feel that we are part of nature, makes us human. Nevertheless we are living in an increasingly artificial world. But: Nature is irreplaceable. Solution: We made plants out of real plastic tools, people use every day, and arranged them like normal pot plants in an outdoor installation. So people experience for themselves that there is no substitute for nature. Outdoor advertisement created by Heimat, Austria for Gardena, within the category: House, Garden.
Digital advertisement created by Agency4e7, Austria for Colgate, within the category: Health.
Digital advertisement created by Agency 4e7, Austria for Humanic, within the category: Retail Services.
Film advertisement created by Agency4e7, Austria for Humanic, within the category: Retail Services.
Film advertisement created by Y&R, Austria for EuroMillions, within the category: Gaming.
Film advertisement created by Good Food, Austria for Anti-Smoking, within the category: Public Interest, NGO.
Film advertisement created by vorauerfriends, Austria for Red Bull, within the category: Non-Alcoholic Drinks.
Ambient advertisement created by Agency4e7, Austria for Palmolive, within the category: Health.
Outdoor advertisement created by Serviceplan, Austria for Ötztal Tourismus, within the category: Hospitality, Tourism.
Film advertisement created by Agency 4e7, Austria for Colgate, within the category: Health.
Experiential advertisement created by Demner Merlicek & Bergmann, Austria for Momax, within the categories: House, Garden, Retail Services.
Not everything in the morning is as easy as McDonald's breakfast. Film advertisement created by DDB, Austria for McDonald's, within the category: Food.
In the run-up to EuroPride Vienna in June 2019, an unusual campaign draws attention to the LGBTQ+ destination Vienna. The Vienna Tourist Board, Serviceplan and Vangardist Magazine organised the most sensational wedding of the year: the wedding of Siri and Alexa and thus the world's first AI wedding. The film documentation of the symbolic wedding of the two smart speakers at Belvedere Castle can now be seen on numerous channels as well as on the campaign site www.siriandalexa.com. The campaign site provides additional content about the smart bridal couple: In addition to exclusive wedding pictures, several short videos tell the entire love story of Siri and Alexa – from the first date to the honeymoon. And anyone can download the skill themselves, marry their Siri to Alexa and get in the mood for EuroPride 2019 in Vienna at the same time. The Pride Skill not only answers all the questions that arise around the EuroPride, it also makes it possible to marry Alexa and Siri anywhere in the world. And that's how it works: 1. Set the language of both devices to "English - US". 2. Deactivate the function "Listen for Hey Siri" ("Settings" à "Siri & Search") on the iPhone and then activate it again. 3. Siri will then ask you to say certain phrases. The sound files can be found at the bottom of the siriandalexa.com website. 4. You always start with "Hey Siri". Afterwards Siri must be played one or more of the following sound files: - "Hey Siri" - "How's the weather today?" - "Play some music" - "It's me" - "Set a timer for three minutes" - "What is the weather like today" - "Send a message" 5. Both devices should be in close proximity to each other. 6. Now open the Pride Skill by saying "Alexa, open euro pride." 7. Finally, the marriage of the two devices can be started with: "Start your vows". Integrated advertisement created by Serviceplan, Austria for Vienna Tourist Board, within the category: Hospitality, Tourism.