Direct advertisement created by Grey, Ecuador for Aseplas, within the category: Public Interest, NGO.

Outdoor advertisement created by JWT, Ecuador for Hospital Sotomayor, within the category: Health.

Digital advertisement created by La Facultad, Ecuador for Government Of Ecuador, within the category: Public Interest, NGO.

Liga de Quito is the only Ecuadorian football club that has won all the international titles in South America, which is why it is called “El Rey de Copas” (Spanish for “The King of Trophies”). Banco Pichincha, official sponsor of La Liga, wanted to take advantage of a football match as an opportunity for the fans to demonstrate their passion for their favorite team. By using audio&data, we created a trophy made with the cheering of the 50.000 fans who attended Liga de Quito’s stadium. We placed sensors that recorded the frequency and resounding intensity provoked by the chanting of the followers, which was captured by software that sent the data to a 3D printer in real time. The images produced by the waves originated the shape of this unique trophy that no other football club has. Experiential advertisement created by MullenLowe Group, Ecuador for Banco Pichincha, within the categories: Finance, Sports.

In Ecuador, Banco Pichincha main sponsor of Liga Deportiva Universitaria de Quito (LDU), held a particular soccer match at the team's stadium. It was a game without any soccer players on the field, only the three referees and a ball operated by radio control. This action caught the attention of the fans, who could see the ball running throughout the field completely by itself, without any players or anyone around it. This event finished with a particular gender equity message to the fans from the captain of professional women's team, Belén Aragón. Film advertisement created by MullenLowe Group, Ecuador for Banco Pichincha, within the category: Finance.

Chevrolet needed to launch the all-new Chevrolet D-MAX for two markets. In the past the communication was either all performance or all story, and It had to address a very specific target, heavy-duty workers and enterprises. The add tackles the electrical industry, strong in both countries, to show that not only the truck is a hard worker, but it also builds the country. Film advertisement created by McCann, Ecuador for Chevrolet, within the category: Automotive.

The Origin of the Panama Hat: Club Premium, the Ecuadorian beer made with mastery, recognized with a live action the ancestral work and the dedication with which hundreds of Ecuadorian master craftsmen weave the authentic toquilla straw hat that, due to a historical error, is known worldwide as Panama Hat. An action by Mullenlowe Delta Ecuador alongside with ABinBev and the Ecuadorian Football Federation to tell the world about the care in the details of the #MaestríaEcuatoriana. Content advertisement created by MullenLowe Group, Ecuador for Club Premium Beer, within the category: Alcoholic Drinks.

We tilted the covers of important communication media and the formats of some advertising media to generate attention on the existing imbalance in nutrition. Integrated advertisement created by DDB, Ecuador for Real, within the category: Food.

Digital advertisement created by Laika, Ecuador for GamaTV, within the category: Media.

Direct advertisement created by Grey, Ecuador for Mabe, within the category: House, Garden.

Ambient advertisement created by Grey, Ecuador for The National Institute of Statistics and Censuses, within the category: Public Interest, NGO.

What’s the Beat that moves your life? With that question we start our launch campaign for the All-New Chevrolet Beat. A first for the Ecuadorian automobile market, in a country where the traditional family is the segment to whom every brand wants to talk to, the Chevrolet Beat instead focuses on the “new families” making a recognition to them in order to position our car with the millennial target. The way families have changed is drastic, but something that surely will not change is that they are the center of our lives, the Chevrolet Beat comes to celebrate that they are the energy that moves you to achieve what you want. Film advertisement created by McCann, Ecuador for Chevrolet, within the category: Automotive.

Digital advertisement created by Y&R, Ecuador for Ron San Miguel, within the category: Alcoholic Drinks.

Direct advertisement created by La Facultad, Ecuador for Libri Mundi, within the category: Retail Services.

Experiential advertisement created by Grey, Ecuador for DIRECTV, within the category: Media.

The woman deceived by Don Juan. Ambient advertisement created by JWT, Ecuador for Teatro Sánchez Aguilar, within the category: Recreation, Leisure.

Due to health reasons, Red Cross international regulations indicate that people who get a tattoo must wait a year before donating blood. Ecuador has a low blood donation level which decreases further every day. On the other hand over 100.000 tattoos were inked last year and the number keeps rising. We decided to offer the tattoo community the opportunity to donate blood before they got their next tattoo, so we launched Ink and Blood, a campaign sponsored by the Ecuadorian Red Cross to increase blood donations. The most influential tattoo artists joined the cause and shared the initiative with their communities. The campaign has helped increase blood donations over a 3.600%, has changed the perspective of donating blood in the tattoo community of Ecuador and has interested other Red Cross chapters worldwide. For more information visit www.tintaysangre.com Experiential advertisement created by Grey, Ecuador for Ecuadorian Red Cross, within the category: Public Interest, NGO.

Ambient advertisement created by Grey, Ecuador for AER, within the category: Public Interest, NGO.

Chevrolet has been a part of Ecuador for over 90 years, creating true history with people. Many models have become true icons and we decided to celebrate that legacy and showing what’s the next step for us. We created a brand / retail campaign that will remind our consumers the impact Chevrolet has in their personal stories, showcasing our portfolio and giving us a new platform for retail adaptations with a stronger message.

Audio advertisement created by Grey, Ecuador for Multicebrina, within the category: Health.