Outdoor advertisement created by JWT, Ecuador for Hospital Sotomayor, within the category: Health.

Experiential advertisement created by Grey, Ecuador for DIRECTV, within the category: Media.

Due to health reasons, Red Cross international regulations indicate that people who get a tattoo must wait a year before donating blood. Ecuador has a low blood donation level which decreases further every day. On the other hand over 100.000 tattoos were inked last year and the number keeps rising. We decided to offer the tattoo community the opportunity to donate blood before they got their next tattoo, so we launched Ink and Blood, a campaign sponsored by the Ecuadorian Red Cross to increase blood donations. The most influential tattoo artists joined the cause and shared the initiative with their communities. The campaign has helped increase blood donations over a 3.600%, has changed the perspective of donating blood in the tattoo community of Ecuador and has interested other Red Cross chapters worldwide. For more information visit www.tintaysangre.com Experiential advertisement created by Grey, Ecuador for Ecuadorian Red Cross, within the category: Public Interest, NGO.

Digital advertisement created by Laika, Ecuador for GamaTV, within the category: Media.

Direct advertisement created by Grey, Ecuador for Mabe, within the category: House, Garden.

I love Pizza Pizza is a new pizza restaurant located in a mall far from the food court, best known because it the only one sells pizza in slices. We needed to get people to know the pizza place so it was very important that we build a community of possible customers. Facebook is the most growing social network in Ecuador, so there they were. We needed that people between 15 and 28 years old will get in touch with the brand, know that we were located in this mall, not in the foodcourt, but we were the only food place before the movie theater. We targeted young people, very interested in sharing in their social media networks. Then we have the idea. It's forbidden to get in the theater with food not being bought there, so we created PIZZA NINJA, a guerrilla digital campaing that taught people how to get in the movie theater with pizza slices, without leaving traces...like a ninja. We decided to build a community in facebook through a creative campaign that they will enjoy. Here in Ecuador movie theaters only sell pop corn, nachos and hotdogs at very expensive prices so we decided to give an idea to buy our pizza before going to the cinema, and eat it while you were in the movies. We gave funny content to the fans and begun to share their experiences. Tips and new ninja strategy were delivered every week, and fans started to come. In just 6 months and with no budget for facebook ads or other media we reach to a community of 200.000 fans in facebook in Ecuador winning over Pizza Hut, Domino's and Papa Johns, becoming the number one retail food brand community and took us to be in the top 10 brands in all Ecuador. A simple creative campaign with no budget that exceeded all expectatives. Although Pizza ninja did not indented, it became a product and sold over 150 pieces and brought new customers in the pizza place thanks to the campaign. They were eating and knowing the place because our interaction in facebook. Fans started to give ideas and share their ninja experience, how to make no sound while unwrapping the aluminum foil, just as one of the suggestions when this started. The campaign have to end after the movie theater became aware of the reach of the campaing and was afraid the it threatened their snack bar sells. We took it down from the fanpage but the audience is still growing. The campaign is known in all country of LatinAmerica because it's creativity an low budget strategy. Digital advertisement created by Laika, Ecuador for I Love Pizza Pizza, within the category: Food.

We tilted the covers of important communication media and the formats of some advertising media to generate attention on the existing imbalance in nutrition. Integrated advertisement created by DDB, Ecuador for Real, within the category: Food.

In Ecuador, Banco Pichincha main sponsor of Liga Deportiva Universitaria de Quito (LDU), held a particular soccer match at the team's stadium. It was a game without any soccer players on the field, only the three referees and a ball operated by radio control. This action caught the attention of the fans, who could see the ball running throughout the field completely by itself, without any players or anyone around it. This event finished with a particular gender equity message to the fans from the captain of professional women's team, Belén Aragón. Film advertisement created by MullenLowe Group, Ecuador for Banco Pichincha, within the category: Finance.

Direct advertisement created by Grey, Ecuador for Aseplas, within the category: Public Interest, NGO.

The Origin of the Panama Hat: Club Premium, the Ecuadorian beer made with mastery, recognized with a live action the ancestral work and the dedication with which hundreds of Ecuadorian master craftsmen weave the authentic toquilla straw hat that, due to a historical error, is known worldwide as Panama Hat. An action by Mullenlowe Delta Ecuador alongside with ABinBev and the Ecuadorian Football Federation to tell the world about the care in the details of the #MaestríaEcuatoriana. Content advertisement created by MullenLowe Group, Ecuador for Club Premium Beer, within the category: Alcoholic Drinks.

Chevrolet needed to launch the all-new Chevrolet D-MAX for two markets. In the past the communication was either all performance or all story, and It had to address a very specific target, heavy-duty workers and enterprises. The add tackles the electrical industry, strong in both countries, to show that not only the truck is a hard worker, but it also builds the country. Film advertisement created by McCann, Ecuador for Chevrolet, within the category: Automotive.

Liga de Quito is the only Ecuadorian football club that has won all the international titles in South America, which is why it is called “El Rey de Copas” (Spanish for “The King of Trophies”). Banco Pichincha, official sponsor of La Liga, wanted to take advantage of a football match as an opportunity for the fans to demonstrate their passion for their favorite team. By using audio&data, we created a trophy made with the cheering of the 50.000 fans who attended Liga de Quito’s stadium. We placed sensors that recorded the frequency and resounding intensity provoked by the chanting of the followers, which was captured by software that sent the data to a 3D printer in real time. The images produced by the waves originated the shape of this unique trophy that no other football club has. Experiential advertisement created by MullenLowe Group, Ecuador for Banco Pichincha, within the categories: Finance, Sports.

Direct advertisement created by La Facultad, Ecuador for Libri Mundi, within the category: Retail Services.

Digital advertisement created by La Facultad, Ecuador for Government Of Ecuador, within the category: Public Interest, NGO.

The woman deceived by Don Juan. Ambient advertisement created by JWT, Ecuador for Teatro Sánchez Aguilar, within the category: Recreation, Leisure.

Ambient advertisement created by Grey, Ecuador for AER, within the category: Public Interest, NGO.

What’s the Beat that moves your life? With that question we start our launch campaign for the All-New Chevrolet Beat. A first for the Ecuadorian automobile market, in a country where the traditional family is the segment to whom every brand wants to talk to, the Chevrolet Beat instead focuses on the “new families” making a recognition to them in order to position our car with the millennial target. The way families have changed is drastic, but something that surely will not change is that they are the center of our lives, the Chevrolet Beat comes to celebrate that they are the energy that moves you to achieve what you want. Film advertisement created by McCann, Ecuador for Chevrolet, within the category: Automotive.

Chevrolet has been a part of Ecuador for over 90 years, creating true history with people. Many models have become true icons and we decided to celebrate that legacy and showing what’s the next step for us. We created a brand / retail campaign that will remind our consumers the impact Chevrolet has in their personal stories, showcasing our portfolio and giving us a new platform for retail adaptations with a stronger message.

Digital advertisement created by Y&R, Ecuador for Ron San Miguel, within the category: Alcoholic Drinks.

Audio advertisement created by Grey, Ecuador for Multicebrina, within the category: Health.