Choose the Icons for the New Generation, Choose a Chevy

Chevrolet has been a part of Ecuador for over 90 years, creating true history with people. Many models have become true icons and we decided to celebrate that legacy and showing what’s the next step for us. We created a brand / retail campaign that will remind our consumers the impact Chevrolet has in their personal stories, showcasing our portfolio and giving us a new platform for retail adaptations with a stronger message.