Lithuania
Digital advertisement created by Ogilvy, Lithuania for Tele2, within the category: Media.
Film advertisement created by Superior, Lithuania for Vytautas, within the category: Non-Alcoholic Drinks.
Opening a new museum is a Sisyphean task: finding a suitable location, acquiring the ultimate collection, findingit all — seems impossible to pull it off without the state funding. Yet this is exactly what Viktoras & Danguolė Butkai did after selling their lucrative biochemistry business to an American giant. They’ve carefully collected best modern Lithuanian art, amazing 5000 pieces, self-financed a building (constructed by Studio Libeskind) and launched it in October, 2018 to the public. MO is a modern art museum, featuring many other amenities: a library, a shop, a cinema, theatre, a conference hall, a bistro. By giving this fantastic gift to the city of Vilnius, Mr. Butkus had only one rule — after everything’s paid, and the museum is open, MO has to start financing itself from the launch date. So the path for communicating about the museum was clear: we can’t afford to be elitist, cold, uninviting. MO has become what most of local museums didn’t need to: a welcoming place despite one’s understanding of art. Communicating about the museum is a manifold task and we’ve taken it step by step. This particular campaign is concerned with presenting museum’s local collections. Local is unknown, therefore uninteresting for most of the people, there are no obvious masterpieces, no magnolias. So our task was to a) show the actual art, b) show how art talks to back to us and tells a myriad of stories. We’ve chosen to tell a story of how the world happened and MO’s part in it. It is illustrated with more than 60 art pieces. As if to say: each visitor can surely find something to relate to in Lithuanian modern art, and that local art has the power to speak about universal topics. The video was premiered online and at a museum’s launch press conference. And whenever skeptical journalists burst into an applause, we knew, it was not only us who were happy with the result. Film advertisement created by New!, Lithuania for MO Museum, within the category: Recreation, Leisure.
Film advertisement created by Milk, Lithuania for Valdorfo, within the category: Food.
Film advertisement created by Milk, Lithuania for IKI, within the category: Retail Services.
A TV commercial for "Lietuvos draudimas" - the biggest insurance company in Lithuania. The main objective was to transmit the key merit of the brand - reliability. It's a company implicitly trusted by the people. Aiming to affect such a large audience, we strived to create a conventional, sensitive and emotional story. Pos-test results show unprecedented appeal and intelligibility of the message. A downright success. Film advertisement created by Ogilvy, Lithuania for Lietuvos draudimas, within the category: Finance.
Film advertisement created by Milk, Lithuania for Valdorfo, within the category: Food.
Street Musician's Day (Gatvės Muzikos Diena) is an annual music event which was initiated by Lithuanian musician and actor Andrius Mamontovas. Anyone, who plays any instrument, no matter whether one can play several chords or are professional musicians, may become a participant of the festival. To show that anyone can play any instrument and anyone is welcome no matter how good he/she is, we made this experiment and played music with hair. A material that looks impossible to play with at first glance.
Digital advertisement created by Ad Fingers, Lithuania for Manon Lesko, within the category: Recreation, Leisure.
Every year Vilnius turns to cultural capital just for one night. This year we invite people to forget their usual evening routine and dive in to the art, music, dance, cinema and other events, which will take place just for one night. Film advertisement created by McCann, Lithuania for Culture Night, within the category: Recreation, Leisure.
Film advertisement created by Milk, Lithuania for IKEA, within the category: House, Garden.
Spanish cava producer Freixenet has brought Christmas magic to the City Hall square in Vilnius with a customized JCDecaux column. Carried out in cooperation with Media House and Gluk Media, this amazing campaign features a sophisticated combination of mirrors, screens, animation, projections and music.
Film advertisement created by Milk, Lithuania for Gelomyrtol, within the category: Pharmaceutical.
Film advertisement created by Ogilvy, Lithuania for Lithuanian Vodka, within the category: Alcoholic Drinks.
Kaunas IFF is one of most appreciated film festivals in Lithuania. This year the main message of the festival invites the viewer to become a better person at least for a short time – till the film ends. Film advertisement created by Y&R, Lithuania for Kaunas International Film Festival, within the category: Recreation, Leisure.
Film advertisement created by McCann, Lithuania for Akropolis, within the category: Retail Services.
Foodsniffer is revolutionary device helping to decide whether meat, poultry or fish is fresh and still suitable for consumption. Because food poisoning sucks in a hard way. Which is kind of soft actually. Digital advertisement created by McCann, Lithuania for Foodsniffer, within the category: Electronics, Technology.
Jesus did miracles alone. In 2013 use crossmedia. Film advertisement created by Prime Field, Lithuania for Cross Media Zen, within the category: Professional Services.
Every year Vilnius turns to cultural capital just for one night. This year we invite people to forget their usual evening routine and dive in to the art, music, dance, cinema and other events, which will take place just for one night. Film advertisement created by McCann, Lithuania for Culture Night, within the category: Recreation, Leisure.
What sometimes hides behind so called "Perfect family"? Control, jealousy, disrespect, humiliation, intimidation are all the invisible and unhealthy symptoms of abusive relationships. If you do not feel safe with your husband or partner, do not put up with it and do not wait – ask for help. Digital advertisement created by Nomoshiti, Lithuania for Visu Reikalas, within the category: Public Interest, NGO.