Opening a new museum is a Sisyphean task: finding a suitable location, acquiring the ultimate collection, findingit all — seems impossible to pull it off without the state funding. Yet this is exactly what Viktoras & Danguolė Butkai did after selling their lucrative biochemistry business to an American giant. They’ve carefully collected best modern Lithuanian art, amazing 5000 pieces, self-financed a building (constructed by Studio Libeskind) and launched it in October, 2018 to the public. MO is a modern art museum, featuring many other amenities: a library, a shop, a cinema, theatre, a conference hall, a bistro. By giving this fantastic gift to the city of Vilnius, Mr. Butkus had only one rule — after everything’s paid, and the museum is open, MO has to start financing itself from the launch date. So the path for communicating about the museum was clear: we can’t afford to be elitist, cold, uninviting. MO has become what most of local museums didn’t need to: a welcoming place despite one’s understanding of art. Communicating about the museum is a manifold task and we’ve taken it step by step. This particular campaign is concerned with presenting museum’s local collections. Local is unknown, therefore uninteresting for most of the people, there are no obvious masterpieces, no magnolias. So our task was to a) show the actual art, b) show how art talks to back to us and tells a myriad of stories. We’ve chosen to tell a story of how the world happened and MO’s part in it. It is illustrated with more than 60 art pieces. As if to say: each visitor can surely find something to relate to in Lithuanian modern art, and that local art has the power to speak about universal topics. The video was premiered online and at a museum’s launch press conference. And whenever skeptical journalists burst into an applause, we knew, it was not only us who were happy with the result. Film advertisement created by New!, Lithuania for MO Museum, within the category: Recreation, Leisure.

Film advertisement created by Milk, Lithuania for Gelomyrtol, within the category: Pharmaceutical.

Film advertisement created by McCann, Lithuania for Lacplesis, within the category: Alcoholic Drinks.

Every year Vilnius turns to cultural capital just for one night. This year we invite people to forget their usual evening routine and dive in to the art, music, dance, cinema and other events, which will take place just for one night. Film advertisement created by McCann, Lithuania for Culture Night, within the category: Recreation, Leisure.

This is a video experiment dedicated to promote a website www.svetimageda.lt, a digital “handbook”, full of advices on how all of us can react to racial, homophobic, other kind of bullying and hate speech online.

Digital advertisement created by Ad Fingers, Lithuania for Manon Lesko, within the category: Recreation, Leisure.

Film advertisement created by Milk, Lithuania for IKI, within the category: Retail Services.

Film advertisement created by McCann, Lithuania for Akropolis, within the category: Retail Services.

Advertising Agency: Milk, Vilnius, Lithuania Ambient advertisement created by Milk, Lithuania for Cannes Lions, within the category: Agency Self-Promo.

Film advertisement created by Milk, Lithuania for Valdorfo, within the category: Food.

What sometimes hides behind so called "Perfect family"? Control, jealousy, disrespect, humiliation, intimidation are all the invisible and unhealthy symptoms of abusive relationships. If you do not feel safe with your husband or partner, do not put up with it and do not wait – ask for help. Digital advertisement created by Nomoshiti, Lithuania for Visu Reikalas, within the category: Public Interest, NGO.

A TV commercial for "Lietuvos draudimas" - the biggest insurance company in Lithuania. The main objective was to transmit the key merit of the brand - reliability. It's a company implicitly trusted by the people. Aiming to affect such a large audience, we strived to create a conventional, sensitive and emotional story. Pos-test results show unprecedented appeal and intelligibility of the message. A downright success. Film advertisement created by Ogilvy, Lithuania for Lietuvos draudimas, within the category: Finance.

Street Musician's Day (Gatvės Muzikos Diena) is an annual music event which was initiated by Lithuanian musician and actor Andrius Mamontovas. Anyone, who plays any instrument, no matter whether one can play several chords or are professional musicians, may become a participant of the festival. To show that anyone can play any instrument and anyone is welcome no matter how good he/she is, we made this experiment and played music with hair. A material that looks impossible to play with at first glance.

Film advertisement created by Milk, Lithuania for IKEA, within the category: House, Garden.

This annual event is popular not only among professional bicyclist. Every year around 10 000 people take part in the event and promote a best way to commute around the city – bicycle. From kids to pros – everyone keeps the city moving at least for one day. Film advertisement created by McCann, Lithuania for Velomarathon, within the category: Recreation, Leisure.

Every year Vilnius turns to cultural capital just for one night. This year we invite people to forget their usual evening routine and dive in to the art, music, dance, cinema and other events, which will take place just for one night. Film advertisement created by McCann, Lithuania for Culture Night, within the category: Recreation, Leisure.

Omnisend – an ecommerce-tailored email & SMS marketing automation platform – has launched its first ever video campaign “Small business stories. Literally.” The campaign video encapsulates in a light-hearted mood the difficulties that a lot of small businesses are facing when they begin to outgrow their limited conditions. These limited conditions can be the tools they use, the products they launched with, the suppliers they’ve been using, or even their physical locations. This last limitation is what Omnisend decided to focus on in order to tell the story: small businesses that are literally, physically small, and have already outgrown their surroundings. Digital advertisement created by Clinic212, Lithuania for Omnisend, within the categories: Electronics, Technology, Professional Services.

Film advertisement created by Milk, Lithuania for Omnitel, within the category: Electronics, Technology.

Jesus did miracles alone. In 2013 use crossmedia. Film advertisement created by Prime Field, Lithuania for Cross Media Zen, within the category: Professional Services.

With Viaplay you can watch the Eurobasket games in all your devices, which lets you feel as if you were in the first row no matter where you are. Film advertisement created by Bechtle & Milzarajs, Lithuania for Viaplay, within the category: Media.