Background The pandemic has left a lot of Filipinos feeling stuck and unproductive. They also felt a general loss of control. The internet, though essential, was seen as nothing more than an escape - a means to endlessly scroll through social media or consume passive content. Brand Role Globe Telecommunications not only offers high-speed and reliable Wifi and data plans. It also offers various services, devices, and technology that help its consumers in various ways. The brand wanted to help Filipinos take back control and realize the power to reinvent themselves and their worlds was literally in the palm of their hands. Idea Globe launched the Reinvent Your World campaign with a pop group that proved to the world that reinvention can lead to opportunities you never thought possible - BlackPink. They starred in a music video that not only sang about reinventing one’s world but showed how technology could help one do so. Film advertisement created by Publicis Groupe, Philippines for Globe, within the category: Electronics, Technology.

For almost 50 years, Closeup Toothpaste has always stood for confidence to act on one’s attraction. Attraction has evolved with the times, but many young people in the Philippines are still restricted by cultural mindsets and media portrayals that hinder them from getting close. As a champion for Closeness, Closeup launched #FreeToLove, a movement that supports closeness of all kinds - regardless of gender, age, race, class. Film advertisement created by MullenLowe Group, Philippines for Closeup, within the category: Health.

Ambient advertisement created by Publicis, Philippines for E. Zobel Foundation, within the category: Public Interest, NGO.

BBDO Guerrero developed a campaign for Snickers that saw the brand hijack the World Cup finals with the Wrong World Finals. On July 15, the world tuned into the biggest sport event of the year. Snickers wanted to join the celebration but if you aren’t an official sponsor, you can’t mention “World Cup”. So instead, Snickers launched The Wrong World Finals; a social media campaign that features all the matches you might confuse with the big one—a mistake likely made when you are hungry. The campaign launched with a series of posters on social media and was brought to life offline in crowded sports bars around the country. So whether you were #TeamFrance or #TeamCroatia, Snickers made sure you weren’t #TeamHungry. Digital advertisement created by BBDO, Philippines for Snickers, within the category: Confectionery, Snacks.

Film advertisement created by Leo Burnett, Philippines for Earth Hour, within the category: Public Interest, NGO.

Digital advertisement created by Lowe, Philippines for 7-Eleven, within the category: Non-Alcoholic Drinks.

It's 2021. But stories of homophobic and transphobic fathers are still not uncommon in the Philippines. LGBT+ children, who already struggle to find spaces of love and acceptance, can’t even find one in their own homes. And yet as a society, we commemorate both the ideas of fatherhood and pride in the same month. So, between the dates of Fathers’ Day and the 2021 Metro Manila Pride March, Globe released a film celebrating the idea of Proud Fathers’ Day. Featuring dads who learned pride from the courage of their own children. Film advertisement created by Publicis, Philippines for Globe, within the category: Electronics, Technology.

Ambient advertisement created by Lowe, Philippines for Surf, within the category: Public Interest, NGO.

Two boys build a mysterious contraption out of bicycle parts, a rubber chicken, and a whole lot of duct tape. They run around the neighborhood to find more parts and head home to complete what is looking like a DIY X-wing. When another friend comes into the picture, we find out what they’ve actually built – a homemade 4D experience. With the Star Wars trailer on TV, the boys tinker with their masterpiece so water splashes, confetti explode, and phones vibrate. Catching their breath after the rollercoaster of a show, the two boys hand-sign to their friend, “Did you like it?” and we discover that their friend is deaf. Out of creativity, determination and love, the two more than made up for what their friend can’t hear, making her experience of Star Wars all the more wonderful. Film advertisement created by Wunderman Thompson, Philippines for Globe Telecom, within the category: Electronics, Technology.

Film advertisement created by Ogilvy, Philippines for Eden, within the category: Food.

Film advertisement created by Leo Burnett, Philippines for McDonald's, within the category: Food.

Film advertisement created by DM9 JaymeSyfu, Philippines for PLDT, within the category: Electronics, Technology.

Film advertisement created by FCB, Philippines for Union Bank, within the category: Finance.

Film advertisement created by Leo Burnett, Philippines for McDonald's, within the category: Food.

We had to attract Filipino Christmas movie goers to a film starring a serial killer preying on poor boys in a dumpsite. So we allowed the serial killer to speak for himself. We created a life and death choose-your-own-adventure in Facebook messenger. 6 possible endings, only one kept players alive. All punctuated with deleted scenes from the movie. Play the game here: http://M.me/KillerBotEnglish Digital advertisement created by MullenLowe Group, Philippines for Smaller and Smaller Circles, within the category: Gaming.

A mom teaches her son to face the world with the courage of a Jedi. This makes mom mom and son realize, that together, they are braver. Film advertisement created by Publicis, Philippines for Globe Telecom, within the category: Electronics, Technology.

Film advertisement created by Dentsu, Philippines for Philippine Psychiatric Association, within the category: Public Interest, NGO.

Film advertisement created by Publicis, Philippines for Gomo, within the category: Electronics, Technology.

PROBLEM: The illegal downloading of films is a crime that is hurting the Philippine film industry. 99% of Filipinos who have Wifi access in their homes have committed the crime of piracy by downloading, sharing, or streaming files obtained through illegal means. IDEA: Globe Telecom, the leading purveyor of digital entertainment in the country, wanted to help stop it. How? By committing a crime. Globe Telecom launched Piracy vs Piracy. In December 2017, during the Metro Manila Film Festival. Globe started committing the crime of piracy. The Metro Manila Film Festival is the most popular in the country that showcases original Filipino films. As these films were released in cinemas nationwide, the brand released ten blockbuster Filipino films as illegal downloads and streams. But as each of the films played, viewers saw footage they did not expect to see – a member of the film production crew talking to them and telling them how much time and work went into the film they tried to watch illegally. Directors, producers, gaffers, cameramen and more appealed to Filipino viewers to watch the movie the right way - transforming platforms used for piracy into tools versus piracy. Within hours of uploading, people began to watch the films. And within hours, thousands of people were made to realize that they just took part in a crime. A crime that was stealing from an industry. A crime that was stealing from fellow Filipinos. Film advertisement created by Publicis, Philippines for Globe Telecom, within the category: Electronics, Technology.

Digital advertisement created by Dentsu, Philippines for Smart Communications, within the category: Electronics, Technology.