Film advertisement created by Leo Burnett, Philippines for McDonald's, within the category: Food.

A mom teaches her son to face the world with the courage of a Jedi. This makes mom mom and son realize, that together, they are braver. Film advertisement created by Publicis, Philippines for Globe Telecom, within the category: Electronics, Technology.

Film advertisement created by Ogilvy, Philippines for Eden, within the category: Food.

McDonald’s “Himbing”: A Lullabye for Mother’s Day Motherhood is a full-time job, they say. This has never rung more true than in this pandemic era with moms working non-stop as mothers and career women from home. And as Mother’s Day approaches, family members try to find all sorts of ways to please mom. But sometimes the best gift to give her is some well-deserved rest. This is the reminder in Leo Burnett Manila and McDonald’s Philippines’ online film “Himbing” which features mothers in slumber while a poignant arrangement of Brahms’ Lullaby plays. Launched this week on social media, the film is effectively resonating among families, judging by the engagement it has created. Film advertisement created by Leo Burnett, Philippines for McDonald's, within the category: Food.

Film advertisement created by DM9 JaymeSyfu, Philippines for PLDT, within the category: Electronics, Technology.

Film advertisement created by BBDO, Philippines for Department Of Tourism Philippines, within the category: Transport.

Cinemanila, the largest and longest running international film festival in the Philippines pays homage to immortal stories, one of which is the long forgotten tradition of Filipino serenading called 'Harana'. During the awards night, a film entitled 'Harana' directed by Florante Aguilar and Benito Bautista about the search for the lost art of serenade was screened. Film advertisement created by TBWA, Philippines for Cinemanila, within the category: Recreation, Leisure.

Film advertisement created by FCB, Philippines for Union Bank, within the category: Finance.

Ambient advertisement created by Leo Burnett, Philippines for McDonald's, within the category: Food.

GOMO is a digital telco that’s all about breaking through barriers. The GenZ-marketed brand launched last year in the middle of a pandemic and now boasts of over a million subscribers. With its “We Don’t Stop” mentality, GOMO is now celebrating its anniversary this October with its GOMO fam. To kick things off, the brand recently produced its NO STOP IN US anniversary film. Even if most productions have been postponed because of lockdowns, GOMO found a way for its quirky creativity to shine through. Composed entirely of stock footage and photos, No Stop In Us is an awesome sight to behold. It takes the viewer on a journey of the brand’s history, leading to a visual spectacle of the surprises the telco has in store this month. Film advertisement created by Publicis, Philippines for Gomo, within the category: Electronics, Technology.

How do you call out a problem like catcalling? Catcalling is a rampant problem in the Philippines with 3 out of 5 Filipinas experiencing a form of sexual harassment at least once in their life. With the lack of widespread public campaigns against catcalling partnered with the absence of a law that criminalizes it, we are faced with a culture of victim blaming and impunity around this very public form of abuse. How can we educate Filipinos that catcalling is a serious issue? How can we move people to take action and help make public spaces become safer places for women? Solution: From its early beginnings as a radio campaign that featured nursery rhymes with anti- catcalling lyrics, Macho Choir has evolved into an integrated campaign featuring a website, stickers, and for social media - lyric videos. Operating on the insight that catcalling is essentially juvenile behavior, we designed the video’s illustrations to look like cartoons to connect to visual cues from one’s childhood. With our target audience being always on the go, using neon colors proved to help make the videos pop and noticeable online or on mobile. In terms of font style, we crafted our own font which was heavily-inspired by jeepney signages. Ultimately, we created a set of lyric videos that are easy to sing along to while serving the public a message worth learning and remembering. Film advertisement created by DDB, Philippines for Philippine Commission on Women, within the category: Public Interest, NGO.

Girls, humor, and basketball – these are the topics that get the 8-second attention span of young Filipino men. How can we engage them to discover something more substantial within themselves? Introducing Axe Masterclass. A series of online and on-ground classes headed by 4 local influencers that are based heavily on the new passion points we discovered for men. Integrated advertisement created by MulleLowe, Philippines for Axe You, within the category: Beauty.

Ambient advertisement created by Publicis, Philippines for E. Zobel Foundation, within the category: Public Interest, NGO.

In 2016, Wendy’s launched three new branches in the Philippines: BGC Stopover, 6789 Ayala Avenue, and a renovated Greenbelt 1 branch. Wendy’s decided to disrupt how people normally decide where to eat, through a creative incentive for potential store visitors. Using Facebook Live, a newly-launched feature at the time, the brand came up with a live stream game of Finders Keepers, telling Facebook fans that if they could guess the Wendy’s locations and find the burger, they could keep it. Digital advertisement created by MullenLowe Group, Philippines for Wendy's, within the category: Food.

Film advertisement created by Publicis, Philippines for Gomo, within the category: Electronics, Technology.

Smart TXTBKS are sim cards containing condensed grade school text books. This low-tech solution turns even analog phones into e-readers, and helps lessen the load for public school kids who have to walk miles to school carrying up to 22 books in their bag. Digital advertisement created by DDB, Philippines for Smart Communications, within the category: Electronics, Technology.

Two boys build a mysterious contraption out of bicycle parts, a rubber chicken, and a whole lot of duct tape. They run around the neighborhood to find more parts and head home to complete what is looking like a DIY X-wing. When another friend comes into the picture, we find out what they’ve actually built – a homemade 4D experience. With the Star Wars trailer on TV, the boys tinker with their masterpiece so water splashes, confetti explode, and phones vibrate. Catching their breath after the rollercoaster of a show, the two boys hand-sign to their friend, “Did you like it?” and we discover that their friend is deaf. Out of creativity, determination and love, the two more than made up for what their friend can’t hear, making her experience of Star Wars all the more wonderful. Film advertisement created by Wunderman Thompson, Philippines for Globe Telecom, within the category: Electronics, Technology.

Digital advertisement created by Lowe, Philippines for Ad Summit Pilipinas, within the category: Media.

Film advertisement created by Lowe, Philippines for Manila Bulletin, within the category: Media.

Film advertisement created by Publicis, Philippines for Globe Telecom, within the category: Electronics, Technology.