In 2016, Wendy’s launched three new branches in the Philippines: BGC Stopover, 6789 Ayala Avenue, and a renovated Greenbelt 1 branch. Wendy’s decided to disrupt how people normally decide where to eat, through a creative incentive for potential store visitors. Using Facebook Live, a newly-launched feature at the time, the brand came up with a live stream game of Finders Keepers, telling Facebook fans that if they could guess the Wendy’s locations and find the burger, they could keep it. Digital advertisement created by MullenLowe Group, Philippines for Wendy's, within the category: Food.

Content advertisement created by Leo Burnett, Philippines for McDonald's, within the category: Food.

It's 2021. But stories of homophobic and transphobic fathers are still not uncommon in the Philippines. LGBT+ children, who already struggle to find spaces of love and acceptance, can’t even find one in their own homes. And yet as a society, we commemorate both the ideas of fatherhood and pride in the same month. So, between the dates of Fathers’ Day and the 2021 Metro Manila Pride March, Globe released a film celebrating the idea of Proud Fathers’ Day. Featuring dads who learned pride from the courage of their own children. Film advertisement created by Publicis, Philippines for Globe, within the category: Electronics, Technology.

Ambient advertisement created by Leo Burnett, Philippines for McDonald's, within the category: Food.

BBDO Guerrero developed a campaign for Snickers that saw the brand hijack the World Cup finals with the Wrong World Finals. On July 15, the world tuned into the biggest sport event of the year. Snickers wanted to join the celebration but if you aren’t an official sponsor, you can’t mention “World Cup”. So instead, Snickers launched The Wrong World Finals; a social media campaign that features all the matches you might confuse with the big one—a mistake likely made when you are hungry. The campaign launched with a series of posters on social media and was brought to life offline in crowded sports bars around the country. So whether you were #TeamFrance or #TeamCroatia, Snickers made sure you weren’t #TeamHungry. Digital advertisement created by BBDO, Philippines for Snickers, within the category: Confectionery, Snacks.

Film advertisement created by Leo Burnett, Philippines for Earth Hour, within the category: Public Interest, NGO.

Film advertisement created by DM9 JaymeSyfu, Philippines for PLDT, within the category: Electronics, Technology.

Ambient advertisement created by Lowe, Philippines for Surf, within the category: Public Interest, NGO.

We had to attract Filipino Christmas movie goers to a film starring a serial killer preying on poor boys in a dumpsite. So we allowed the serial killer to speak for himself. We created a life and death choose-your-own-adventure in Facebook messenger. 6 possible endings, only one kept players alive. All punctuated with deleted scenes from the movie. Play the game here: http://M.me/KillerBotEnglish Digital advertisement created by MullenLowe Group, Philippines for Smaller and Smaller Circles, within the category: Gaming.

Digital advertisement created by Dentsu, Philippines for Smart Communications, within the category: Electronics, Technology.

Two boys build a mysterious contraption out of bicycle parts, a rubber chicken, and a whole lot of duct tape. They run around the neighborhood to find more parts and head home to complete what is looking like a DIY X-wing. When another friend comes into the picture, we find out what they’ve actually built – a homemade 4D experience. With the Star Wars trailer on TV, the boys tinker with their masterpiece so water splashes, confetti explode, and phones vibrate. Catching their breath after the rollercoaster of a show, the two boys hand-sign to their friend, “Did you like it?” and we discover that their friend is deaf. Out of creativity, determination and love, the two more than made up for what their friend can’t hear, making her experience of Star Wars all the more wonderful. Film advertisement created by Wunderman Thompson, Philippines for Globe Telecom, within the category: Electronics, Technology.

GOMO is a digital telco that’s all about breaking through barriers. The GenZ-marketed brand launched last year in the middle of a pandemic and now boasts of over a million subscribers. With its “We Don’t Stop” mentality, GOMO is now celebrating its anniversary this October with its GOMO fam. To kick things off, the brand recently produced its NO STOP IN US anniversary film. Even if most productions have been postponed because of lockdowns, GOMO found a way for its quirky creativity to shine through. Composed entirely of stock footage and photos, No Stop In Us is an awesome sight to behold. It takes the viewer on a journey of the brand’s history, leading to a visual spectacle of the surprises the telco has in store this month. Film advertisement created by Publicis, Philippines for Gomo, within the category: Electronics, Technology.

Ambient advertisement created by Publicis, Philippines for Preview Magazine, within the category: Media.

Film advertisement created by DM9 JaymeSyfu, Philippines for PLDT, within the category: Electronics, Technology.

A mom teaches her son to face the world with the courage of a Jedi. This makes mom mom and son realize, that together, they are braver. Film advertisement created by Publicis, Philippines for Globe Telecom, within the category: Electronics, Technology.

Film advertisement created by DM9 JaymeSyfu, Philippines for PLDT, within the category: Electronics, Technology.

Film advertisement created by BBDO, Philippines for Department Of Tourism Philippines, within the category: Transport.

Smart TXTBKS are sim cards containing condensed grade school text books. This low-tech solution turns even analog phones into e-readers, and helps lessen the load for public school kids who have to walk miles to school carrying up to 22 books in their bag. Digital advertisement created by DDB, Philippines for Smart Communications, within the category: Electronics, Technology.

Film advertisement created by FCB, Philippines for Union Bank, within the category: Finance.

Film advertisement created by Ogilvy, Philippines for Eden, within the category: Food.