Film advertisement created by Leo Burnett, Philippines for McDonald's, within the category: Food.

Content advertisement created by Leo Burnett, Philippines for McDonald's, within the category: Food.

Background The pandemic has left a lot of Filipinos feeling stuck and unproductive. They also felt a general loss of control. The internet, though essential, was seen as nothing more than an escape - a means to endlessly scroll through social media or consume passive content. Brand Role Globe Telecommunications not only offers high-speed and reliable Wifi and data plans. It also offers various services, devices, and technology that help its consumers in various ways. The brand wanted to help Filipinos take back control and realize the power to reinvent themselves and their worlds was literally in the palm of their hands. Idea Globe launched the Reinvent Your World campaign with a pop group that proved to the world that reinvention can lead to opportunities you never thought possible - BlackPink. They starred in a music video that not only sang about reinventing one’s world but showed how technology could help one do so. Film advertisement created by Publicis Groupe, Philippines for Globe, within the category: Electronics, Technology.

Film advertisement created by Publicis, Philippines for Globe Telecom, within the category: Electronics, Technology.

How do you call out a problem like catcalling? Catcalling is a rampant problem in the Philippines with 3 out of 5 Filipinas experiencing a form of sexual harassment at least once in their life. With the lack of widespread public campaigns against catcalling partnered with the absence of a law that criminalizes it, we are faced with a culture of victim blaming and impunity around this very public form of abuse. How can we educate Filipinos that catcalling is a serious issue? How can we move people to take action and help make public spaces become safer places for women? Solution: From its early beginnings as a radio campaign that featured nursery rhymes with anti- catcalling lyrics, Macho Choir has evolved into an integrated campaign featuring a website, stickers, and for social media - lyric videos. Operating on the insight that catcalling is essentially juvenile behavior, we designed the video’s illustrations to look like cartoons to connect to visual cues from one’s childhood. With our target audience being always on the go, using neon colors proved to help make the videos pop and noticeable online or on mobile. In terms of font style, we crafted our own font which was heavily-inspired by jeepney signages. Ultimately, we created a set of lyric videos that are easy to sing along to while serving the public a message worth learning and remembering. Film advertisement created by DDB, Philippines for Philippine Commission on Women, within the category: Public Interest, NGO.

Film advertisement created by DM9 JaymeSyfu, Philippines for PLDT, within the category: Electronics, Technology.

A mom teaches her son to face the world with the courage of a Jedi. This makes mom mom and son realize, that together, they are braver. Film advertisement created by Publicis, Philippines for Globe Telecom, within the category: Electronics, Technology.

McDonald’s “Himbing”: A Lullabye for Mother’s Day Motherhood is a full-time job, they say. This has never rung more true than in this pandemic era with moms working non-stop as mothers and career women from home. And as Mother’s Day approaches, family members try to find all sorts of ways to please mom. But sometimes the best gift to give her is some well-deserved rest. This is the reminder in Leo Burnett Manila and McDonald’s Philippines’ online film “Himbing” which features mothers in slumber while a poignant arrangement of Brahms’ Lullaby plays. Launched this week on social media, the film is effectively resonating among families, judging by the engagement it has created. Film advertisement created by Leo Burnett, Philippines for McDonald's, within the category: Food.

Ambient advertisement created by Leo Burnett, Philippines for McDonald's, within the category: Food.

Film advertisement created by Lowe, Philippines for Manila Bulletin, within the category: Media.

BBDO Guerrero developed a campaign for Snickers that saw the brand hijack the World Cup finals with the Wrong World Finals. On July 15, the world tuned into the biggest sport event of the year. Snickers wanted to join the celebration but if you aren’t an official sponsor, you can’t mention “World Cup”. So instead, Snickers launched The Wrong World Finals; a social media campaign that features all the matches you might confuse with the big one—a mistake likely made when you are hungry. The campaign launched with a series of posters on social media and was brought to life offline in crowded sports bars around the country. So whether you were #TeamFrance or #TeamCroatia, Snickers made sure you weren’t #TeamHungry. Digital advertisement created by BBDO, Philippines for Snickers, within the category: Confectionery, Snacks.

Film advertisement created by Dentsu, Philippines for Philippine Psychiatric Association, within the category: Public Interest, NGO.

Girls, humor, and basketball – these are the topics that get the 8-second attention span of young Filipino men. How can we engage them to discover something more substantial within themselves? Introducing Axe Masterclass. A series of online and on-ground classes headed by 4 local influencers that are based heavily on the new passion points we discovered for men. Integrated advertisement created by MulleLowe, Philippines for Axe You, within the category: Beauty.

In 2016, Wendy’s launched three new branches in the Philippines: BGC Stopover, 6789 Ayala Avenue, and a renovated Greenbelt 1 branch. Wendy’s decided to disrupt how people normally decide where to eat, through a creative incentive for potential store visitors. Using Facebook Live, a newly-launched feature at the time, the brand came up with a live stream game of Finders Keepers, telling Facebook fans that if they could guess the Wendy’s locations and find the burger, they could keep it. Digital advertisement created by MullenLowe Group, Philippines for Wendy's, within the category: Food.

Film advertisement created by Ogilvy, Philippines for Eden, within the category: Food.

Film advertisement created by BBDO, Philippines for Department Of Tourism Philippines, within the category: Transport.

Ambient advertisement created by Publicis, Philippines for Preview Magazine, within the category: Media.

This is a story of a Filipino family facing a Christmas that’s a little different this year. See how the family’s heirloom recipes made with Alaska Milk help bring back the joy of the season. Content advertisement created by MullenLowe Group, Philippines for Alaska Milk Corporation, within the category: Non-Alcoholic Drinks.

Cinemanila, the largest and longest running international film festival in the Philippines pays homage to immortal stories, one of which is the long forgotten tradition of Filipino serenading called 'Harana'. During the awards night, a film entitled 'Harana' directed by Florante Aguilar and Benito Bautista about the search for the lost art of serenade was screened. Film advertisement created by TBWA, Philippines for Cinemanila, within the category: Recreation, Leisure.

Digital advertisement created by Dentsu, Philippines for Smart Communications, within the category: Electronics, Technology.