Film advertisement created by BBDO, Philippines for Department Of Tourism Philippines, within the category: Transport.

Digital advertisement created by Lowe, Philippines for Rexona, within the category: Health.

Film advertisement created by Leo Burnett, Philippines for McDonald's, within the category: Food.

Digital advertisement created by Lowe, Philippines for Ad Summit Pilipinas, within the category: Media.

A Christmas film that gives everyone a glimpse of the emotional struggles of those whose loved ones suffer from dementia; of struggling to come into terms with the fact that someone you care about is slowly unraveling along with his or her memories. Film advertisement created by MullenLowe Group, Philippines for Alaska Milk Corporation, within the category: Non-Alcoholic Drinks.

Smart TXTBKS are sim cards containing condensed grade school text books. This low-tech solution turns even analog phones into e-readers, and helps lessen the load for public school kids who have to walk miles to school carrying up to 22 books in their bag. Digital advertisement created by DDB, Philippines for Smart Communications, within the category: Electronics, Technology.

Ambient advertisement created by Leo Burnett, Philippines for McDonald's, within the category: Food.

Film advertisement created by Publicis, Philippines for Gomo, within the category: Electronics, Technology.

Film advertisement created by DM9 JaymeSyfu, Philippines for PLDT, within the category: Electronics, Technology.

Film advertisement created by Leo Burnett, Philippines for Earth Hour, within the category: Public Interest, NGO.

Ambient advertisement created by Lowe, Philippines for Surf, within the category: Public Interest, NGO.

McDonald’s “Himbing”: A Lullabye for Mother’s Day Motherhood is a full-time job, they say. This has never rung more true than in this pandemic era with moms working non-stop as mothers and career women from home. And as Mother’s Day approaches, family members try to find all sorts of ways to please mom. But sometimes the best gift to give her is some well-deserved rest. This is the reminder in Leo Burnett Manila and McDonald’s Philippines’ online film “Himbing” which features mothers in slumber while a poignant arrangement of Brahms’ Lullaby plays. Launched this week on social media, the film is effectively resonating among families, judging by the engagement it has created. Film advertisement created by Leo Burnett, Philippines for McDonald's, within the category: Food.

The #MakeYourMove Film Series contains three diverse stories of love. These films explore the barriers we think hinders us from getting closer—discrimination, social judgement, emotional baggage. And through these stories we reveal the biggest barrier that ties them all together—self-doubt—and how we can fight through it. Film advertisement created by MullenLowe Group, Philippines for Closeup, within the category: Beauty.

Film advertisement created by DM9 JaymeSyfu, Philippines for PLDT, within the category: Electronics, Technology.

GOMO is a digital telco that’s all about breaking through barriers. The GenZ-marketed brand launched last year in the middle of a pandemic and now boasts of over a million subscribers. With its “We Don’t Stop” mentality, GOMO is now celebrating its anniversary this October with its GOMO fam. To kick things off, the brand recently produced its NO STOP IN US anniversary film. Even if most productions have been postponed because of lockdowns, GOMO found a way for its quirky creativity to shine through. Composed entirely of stock footage and photos, No Stop In Us is an awesome sight to behold. It takes the viewer on a journey of the brand’s history, leading to a visual spectacle of the surprises the telco has in store this month. Film advertisement created by Publicis, Philippines for Gomo, within the category: Electronics, Technology.

Girls, humor, and basketball – these are the topics that get the 8-second attention span of young Filipino men. How can we engage them to discover something more substantial within themselves? Introducing Axe Masterclass. A series of online and on-ground classes headed by 4 local influencers that are based heavily on the new passion points we discovered for men. Integrated advertisement created by MulleLowe, Philippines for Axe You, within the category: Beauty.

Film advertisement created by Ogilvy, Philippines for Eden, within the category: Food.

We had to attract Filipino Christmas movie goers to a film starring a serial killer preying on poor boys in a dumpsite. So we allowed the serial killer to speak for himself. We created a life and death choose-your-own-adventure in Facebook messenger. 6 possible endings, only one kept players alive. All punctuated with deleted scenes from the movie. Play the game here: http://M.me/KillerBotEnglish Digital advertisement created by MullenLowe Group, Philippines for Smaller and Smaller Circles, within the category: Gaming.

BBDO Guerrero developed a campaign for Snickers that saw the brand hijack the World Cup finals with the Wrong World Finals. On July 15, the world tuned into the biggest sport event of the year. Snickers wanted to join the celebration but if you aren’t an official sponsor, you can’t mention “World Cup”. So instead, Snickers launched The Wrong World Finals; a social media campaign that features all the matches you might confuse with the big one—a mistake likely made when you are hungry. The campaign launched with a series of posters on social media and was brought to life offline in crowded sports bars around the country. So whether you were #TeamFrance or #TeamCroatia, Snickers made sure you weren’t #TeamHungry. Digital advertisement created by BBDO, Philippines for Snickers, within the category: Confectionery, Snacks.

Film advertisement created by Dentsu, Philippines for Philippine Psychiatric Association, within the category: Public Interest, NGO.