This is a story of a Filipino family facing a Christmas that’s a little different this year. See how the family’s heirloom recipes made with Alaska Milk help bring back the joy of the season. Content advertisement created by MullenLowe Group, Philippines for Alaska Milk Corporation, within the category: Non-Alcoholic Drinks.

PROBLEM: The illegal downloading of films is a crime that is hurting the Philippine film industry. 99% of Filipinos who have Wifi access in their homes have committed the crime of piracy by downloading, sharing, or streaming files obtained through illegal means. IDEA: Globe Telecom, the leading purveyor of digital entertainment in the country, wanted to help stop it. How? By committing a crime. Globe Telecom launched Piracy vs Piracy. In December 2017, during the Metro Manila Film Festival. Globe started committing the crime of piracy. The Metro Manila Film Festival is the most popular in the country that showcases original Filipino films. As these films were released in cinemas nationwide, the brand released ten blockbuster Filipino films as illegal downloads and streams. But as each of the films played, viewers saw footage they did not expect to see – a member of the film production crew talking to them and telling them how much time and work went into the film they tried to watch illegally. Directors, producers, gaffers, cameramen and more appealed to Filipino viewers to watch the movie the right way - transforming platforms used for piracy into tools versus piracy. Within hours of uploading, people began to watch the films. And within hours, thousands of people were made to realize that they just took part in a crime. A crime that was stealing from an industry. A crime that was stealing from fellow Filipinos. Film advertisement created by Publicis, Philippines for Globe Telecom, within the category: Electronics, Technology.

Film advertisement created by Ogilvy, Philippines for Eden, within the category: Food.

Film advertisement created by Publicis, Philippines for Gomo, within the category: Electronics, Technology.

We had to attract Filipino Christmas movie goers to a film starring a serial killer preying on poor boys in a dumpsite. So we allowed the serial killer to speak for himself. We created a life and death choose-your-own-adventure in Facebook messenger. 6 possible endings, only one kept players alive. All punctuated with deleted scenes from the movie. Play the game here: http://M.me/KillerBotEnglish Digital advertisement created by MullenLowe Group, Philippines for Smaller and Smaller Circles, within the category: Gaming.

Content advertisement created by Leo Burnett, Philippines for McDonald's, within the category: Food.

Film advertisement created by DM9 JaymeSyfu, Philippines for PLDT, within the category: Electronics, Technology.

In 2016, Wendy’s launched three new branches in the Philippines: BGC Stopover, 6789 Ayala Avenue, and a renovated Greenbelt 1 branch. Wendy’s decided to disrupt how people normally decide where to eat, through a creative incentive for potential store visitors. Using Facebook Live, a newly-launched feature at the time, the brand came up with a live stream game of Finders Keepers, telling Facebook fans that if they could guess the Wendy’s locations and find the burger, they could keep it. Digital advertisement created by MullenLowe Group, Philippines for Wendy's, within the category: Food.

Cinemanila, the largest and longest running international film festival in the Philippines pays homage to immortal stories, one of which is the long forgotten tradition of Filipino serenading called 'Harana'. During the awards night, a film entitled 'Harana' directed by Florante Aguilar and Benito Bautista about the search for the lost art of serenade was screened. Film advertisement created by TBWA, Philippines for Cinemanila, within the category: Recreation, Leisure.

Lucky Me Noodles believes in the power of families eating together. For the past eleven years, they have championed this message via the Kainang Pamilya Mahalaga Project (Family Meals Are Important Project), which seeks to educate families on the benefits of family meals and help enable them to find time to eat together. This year, they wanted to shine a light on the parents and families who find ways to eat together - no matter the time or the place or what food they have to share. The spot is directed by celebrated local director Borgy Torre and features one of the country’s most iconic songs: Panalangin (My Prayer) by Apo Hiking Society. Film advertisement created by Publicis, Philippines for Lucky Me! Noodles, within the category: Food.

Smart TXTBKS are sim cards containing condensed grade school text books. This low-tech solution turns even analog phones into e-readers, and helps lessen the load for public school kids who have to walk miles to school carrying up to 22 books in their bag. Digital advertisement created by DDB, Philippines for Smart Communications, within the category: Electronics, Technology.

A mom teaches her son to face the world with the courage of a Jedi. This makes mom mom and son realize, that together, they are braver. Film advertisement created by Publicis, Philippines for Globe Telecom, within the category: Electronics, Technology.

GOMO is a digital telco that’s all about breaking through barriers. The GenZ-marketed brand launched last year in the middle of a pandemic and now boasts of over a million subscribers. With its “We Don’t Stop” mentality, GOMO is now celebrating its anniversary this October with its GOMO fam. To kick things off, the brand recently produced its NO STOP IN US anniversary film. Even if most productions have been postponed because of lockdowns, GOMO found a way for its quirky creativity to shine through. Composed entirely of stock footage and photos, No Stop In Us is an awesome sight to behold. It takes the viewer on a journey of the brand’s history, leading to a visual spectacle of the surprises the telco has in store this month. Film advertisement created by Publicis, Philippines for Gomo, within the category: Electronics, Technology.

A Christmas film that gives everyone a glimpse of the emotional struggles of those whose loved ones suffer from dementia; of struggling to come into terms with the fact that someone you care about is slowly unraveling along with his or her memories. Film advertisement created by MullenLowe Group, Philippines for Alaska Milk Corporation, within the category: Non-Alcoholic Drinks.

Girls, humor, and basketball – these are the topics that get the 8-second attention span of young Filipino men. How can we engage them to discover something more substantial within themselves? Introducing Axe Masterclass. A series of online and on-ground classes headed by 4 local influencers that are based heavily on the new passion points we discovered for men. Integrated advertisement created by MulleLowe, Philippines for Axe You, within the category: Beauty.

Film advertisement created by BBDO, Philippines for Department Of Tourism Philippines, within the category: Transport.

McDonald’s “Himbing”: A Lullabye for Mother’s Day Motherhood is a full-time job, they say. This has never rung more true than in this pandemic era with moms working non-stop as mothers and career women from home. And as Mother’s Day approaches, family members try to find all sorts of ways to please mom. But sometimes the best gift to give her is some well-deserved rest. This is the reminder in Leo Burnett Manila and McDonald’s Philippines’ online film “Himbing” which features mothers in slumber while a poignant arrangement of Brahms’ Lullaby plays. Launched this week on social media, the film is effectively resonating among families, judging by the engagement it has created. Film advertisement created by Leo Burnett, Philippines for McDonald's, within the category: Food.

It's 2021. But stories of homophobic and transphobic fathers are still not uncommon in the Philippines. LGBT+ children, who already struggle to find spaces of love and acceptance, can’t even find one in their own homes. And yet as a society, we commemorate both the ideas of fatherhood and pride in the same month. So, between the dates of Fathers’ Day and the 2021 Metro Manila Pride March, Globe released a film celebrating the idea of Proud Fathers’ Day. Featuring dads who learned pride from the courage of their own children. Film advertisement created by Publicis, Philippines for Globe, within the category: Electronics, Technology.

Film advertisement created by Dentsu, Philippines for Philippine Psychiatric Association, within the category: Public Interest, NGO.

Film advertisement created by Lowe, Philippines for Manila Bulletin, within the category: Media.