62% of paraguayans tend to ignore their own culture. And the figure is even higher among young people. “Recuerdo de Ypacarai”, the most famous guarania song in the world, turned 70 years old in 2019. Guarania is a musical genre created in Paraguay. This anniversary was an opportunity to reconnect Paraguayans with their culture. “Paseo del Recuerdo” is a musical installation that allows anyone to play the notes of “Recuerdos de Ypacarai”, just by passing the palm of the hand over the keys. This is a permanent installation made by artist Fernando Ambere Feliciangeli donated to the city of San Bernardino, Paraguay. It stands at Ypacarai Lake, the inspiration for the song and the summer capital. Experiential advertisement created by TBWA, Paraguay for Itau, within the category: Public Interest, NGO.

Integrated advertisement created by Kausa, Paraguay for AB InBev, within the category: Alcoholic Drinks.

Direct advertisement created by Kausa, Paraguay for Amnesty International, within the category: Public Interest, NGO.

The brand modifies its bottle for the first time in history to remember that Corona is best enjoyed 'Always with a lime'. Design advertisement created by TBWA, Paraguay for Corona, within the category: Alcoholic Drinks.

Ambient advertisement created by TBWA, Paraguay for WWF, within the category: Public Interest, NGO.

Brahma's followers could feel like they were in charge of the stories and also be up to date with the brands summer events, ranging from a warm up party at the bar, enjoying the carnival, dancing like there´s no tomorrow at the Party Park, and many more options. Digital advertisement created by Craniux, Paraguay for Brahma, within the category: Alcoholic Drinks.

Ambient advertisement created by TBWA, Paraguay for Food Bank Foundation, within the category: Public Interest, NGO.

Digital advertisement created by Publicis, Paraguay for Fundación Saraki, within the category: Public Interest, NGO.

Integrated advertisement created by Pimienta, Paraguay for Galopera, within the category: Food.

In Paraguay there is a large number of competitors in the field of DHL. DHL needed to communicate that it is still the best and the fastest, and should do so effectively and massively, in the most important race of Asuncion Experiential advertisement created by Ayo, Paraguay for DHL, within the category: Professional Services.

Mitoys is a cultural startup that wants to connect the new generation through design and technology with paraguayan culture. With Mitoys, we recreate the mystical stories about the paraguayan myths. Indigenous art was our inspiration to create the identity of the project. We designed the stories of guarani myths with the Mby’a Guarani Community from the Paraguayan Chaco. The process was 100% handmade. We simply used paper and black ballpoint pen to create the artistic work and typographies. Film advertisement created by TBWA, Paraguay for Mitoys, within the category: Public Interest, NGO.

The principal challenge was to stand out during the World Cup 2010 Season with a very low budget. The objective was to create free press by highlighting the brand and making it possible to reach everybody’s attention. Our strategy was to fuse both things men love the most: Soccer and Women. So we created the “sexiest billboard” to appeal to men. We got amazing results, as we were able to get everybody's attention on our brand, generating millions and millions of dollars in free press. Ambient advertisement created by McCann, Paraguay for Axe, within the category: Health.

Paraguay has been topping the ranking of most corrupt countries in the region (source: International Transparency). Cases of abuse of position can be observed daily. The most outrageous is that involving Representative J. Ibáñez who despite having confessed the crimes of corruption hoped to evade justice and being charged. "Robert" is the most iconic tailor shop in the country and well-known for dressing the main political leaders, but also for its social commitment (its motto speaks of making honesty fashionable). So it decided to take advantage of this context and send a message of repudiation that helped raise citizen awareness. Ambient advertisement created by Havas, Paraguay for Robert, within the category: Retail Services.

Paraguay is going through a serious situation regarding deforestation in one of the largest forest reserves in the world. According to a recent report by NASA, the region has one of the highest rates of deforestation in the world, observations from the Landsat satellites indicate that 20% of the Gran Chaco forest have been converted to cropland or pasture since 1985. That is an extension of the size of the state of New York. Alarmed by this situation, from the newspaper 5dias we wanted to express our disagreement about what was happening and we also wanted to insist to the people who keep claiming what belongs to everyone, the air. That's why on June 19 National Tree Day, we publish a special edition of our newspaper with 20% of our pages deforested. Direct advertisement created by Ayo, Paraguay for 5días, within the category: Media.

We intervened in the official footballs of the most important South American matches by printing prejudicial phrases that women had to overcome in order to play football. As the matches were played, these phrases began to disappear. Direct advertisement created by MullenLowe Group, Paraguay for CONMEBOL, within the category: Sports.

Ambient advertisement created by TBWA, Paraguay for Unicef, within the category: Public Interest, NGO.

We created a mechanic utilizing that insight and challenged our clients to imagine ice cream with whatever elements they had at their disposal. Like that, we decided to awaken our client’s inner creativity, making them part of our campaign and inviting them to win more pounds of ice cream. Digital advertisement created by Craniux, Paraguay for Amandau, within the category: Food.

Ambient advertisement created by TBWA, Paraguay for Tierra Nuestra, within the category: Public Interest, NGO.

Now is the time to put your car keys aside and stay safely at home. Film advertisement created by MullenLowe Group, Paraguay for Renault, within the category: Automotive.