watermark logo

Larissa Riquelme

WVA
WVA 5 subscribers
0
İçinde

The principal challenge was to stand out during the World Cup 2010 Season with a very low budget. The objective was to create free press by highlighting the brand and making it possible to reach everybody’s attention. Our strategy was to fuse both things men love the most: Soccer and Women. So we created the “sexiest billboard” to appeal to men. We got amazing results, as we were able to get everybody's attention on our brand, generating millions and millions of dollars in free press. Ambient advertisement created by McCann, Paraguay for Axe, within the category: Health.

Daha fazla göster

 0 Yorumlar sort   Göre sırala