Digital advertisement created by BBDO, France for SVP, within the category: Public Interest, NGO.

Digital advertisement created by Biborg, France for Ubisoft, within the category: Gaming.

Audio advertisement created by BBDO, France for Mercedes, within the category: Automotive.

Outdoor advertisement created by Socialclub, France for Too Good To Go, within the category: Public Interest, NGO.

Joint, blunt, spliff, doobie, we all have different words to describe that thing we occasionally share, that we smoke to "relax", to "giggle", to "get high". But sadly, on the road, it will most likely make us weep. Driving under the influence of cannabis doubles the risk of causing a deadly accident, and narcotics are associated with 22% of all road fatalities. The causes: slower reaction times, impaired visual and hearing faculties, hallucinations and loss of automatic reflexes. This says it all. Getting behind the wheel after smoking a joint means gambling with one's life. It also means taking the risk of shattering the lives of family and friends. The film tells the story of a young man, victim of a car accident, who thought that driving after smoking cannabis was not dangerous… This is the story told by Sécurité Routière (France's Road Safety Authority) and its agency la chose in this new film directed by Bruno Aveillan (Quad). Here, someone who took the wheel after smoking a joint faces the dire consequences of his decision. Like too many smokers, he thought he knew what he was doing, that he was in control. He realizes his mistake too late, and by then the damage is done. Film advertisement created by La Chose, France for Securite Routiere, within the category: Public Interest, NGO.

Challenge: To de-dramatize the somewhat embarrassing, if not plain awkward, moment when “rubber protection” needs to be discussed. Film advertisement created by Goodby Silverstein & Partners, France for Aides, within the category: Public Interest, NGO.

Digital advertisement created by 84.Paris, France for Greenpeace, within the category: Public Interest, NGO.

Film advertisement created by Herezie, France for Optifog, within the category: Pharmaceutical.

Digital advertisement created by TBWA, France for Fontyou, within the category: Professional Services.

Film advertisement created by Serviceplan, France for Sarenza, within the category: Retail Services.

Digital advertisement created by Darewin, France for Médecins du Monde, within the category: Public Interest, NGO.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Studies indicate ED issues are on the rise and, by 2025, 322 million men will experience erectile issues. Yet, even as it becomes more wide-spread, there’s still a stigma attached to ED, which can make it difficult to get it treated. SKYN® wants to take away that anxiety by making the experience of getting erectile pills much more user-friendly and by making the product itself more available to those that need it. Online questionnaires are reviewed by a doctor to make sure it’s right for each person. If all conditions are met, SKYN® arise™ is prescribed and shipped safely and legally, all through SKYN®’s online store. We decided to create new packaging aimed at changing the perception of the pill itself, turning it into something we’re no longer ashamed of, but rather something to talk about: a container that always stands up. Thanks to the work of designer Jean-Baptiste Fastrez, the SKYN® arise™ pill container replaces the standard unsexy pharmacy bottle for a sophisticated design that’s functional, elegant, and, above all, dispels any complex. Film advertisement created by Sid Lee, France for SKYN Condoms, within the categories: Health, Pharmaceutical.

Film advertisement created by Buzzman, France for Milka, within the category: Confectionery, Snacks.

The Agency has been exploring different ways of working, creating and producing and has launched its own Content Lab: a space where the pace is reduced, pressure from daily tasks removed along with the ability to give sufficient time to take a big step back in order to find the right partners, produce, think and put things into question. The driving force being Freedom. From this was born the Citroën Forward project. One year ago the Agency presented a wild idea to the Citroën Client and proposed a completely different way of approaching and producing it. The story of a man face to face with nature in which the Agency was free to create it's own form and tone. The car is shown in a way that has never been seen before and the brand logo appears nowhere in the film. When confronted with the question should we have a classic logo at the end of the film? The answer from Xavier Beauregard was is it possible to have missed the brand? In conclusion the Agency has produced a hybrid piece of work which is hard to identify or even name: in short an unidentified advertising object. Film advertisement created by HUMANSEVEN, France for Citroën, within the category: Automotive.

At the feet of Baux-de-Provence, Opel has entrusted two Sports Tourer version of his Insignia to the French Folks, a collective of French photographers.. Film advertisement created by X-Prime, France for Opel, within the category: Automotive.

With a passion for art, the first established champagne house makes art fairs accessible to all with their interactive gallery exhibition. For the presentation of their collaboration with artist David Shrigley at Frieze London this week, oldest champagne house, Ruinart, is embracing the post pandemic world with ‘The Unconventional Gallery’, an experience created with global interactive production studio makemepulse, which helps fuse the virtual and the real of the art world and sits alongside the in-person art fair, making art accessible for all. The collaboration for the collection began in pre-pandemic 2020. However, the cancellation of all in person gatherings including major international art fairs meant the pieces could not be exhibited. Recognising that not everyone can attend the newly opened events, Ruinart commissioned makemepulse to create an interactive experience which expands the reach of the collection and makes it available to a wider audience. For several years, the Maison has weaved close relationships with contemporary artists, whether by actively supporting 30 international art fairs, by collaborating with environmentally committed artists or supporting young, upcoming talent. For the Carte Blanche program, Ruinart has worked with established artists to support creativity and art as part of their Carte Blanche program. Each Ruinart artist collaboration produces a series of pieces expressing their vision of the champagne house which are then exhibited at 36 major international art fairs across the globe. The collection which consists of 36 drawings, 2 ceramics, 3 Neons, 1 Doorway is a curious study of the habits and customs of the vineyard workers, oenologists and other collaborators of Ruinart champagnes. With his drawings, David Shrigley takes us on an instructional but humorous journey of Champagne making us aware of the environmental issues that Ruinart faces on a daily basis. The experience was created to be as true to being at an art fair as possible. The virtual walk through leads us through photo-real open spaces, with vast bright white wall space and concrete style floor. The pieces of art are on the wall, we can even see the natural light shining through the ceiling windows. The image of each piece can be clicked on which zooms in on the piece for a closer look. As with real life pieces in a gallery, an info card about the piece accompanies. A curated selection of key pieces will be exhibited in the Ruinart lounge at each show, but only at Frieze London on 14-17th October will the full collection be on display. Alongside the collection at the other locations will sit an opportunity to participate in the full experience. Digital advertisement created by makemepulse, France for Ruinart, within the category: Alcoholic Drinks.