To overemphasize the fact that serving frozen chicken is an absolute no go for Popeyes, the brand distributed during a day a product that doesn’t make any sense for the tastebuds: a chicken flavored ice cream! Experiential advertisement created by Hungry and Foolish, France for Popeyes, within the category: Food.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Film advertisement created by Ogilvy, France for Perrier, within the category: Non-Alcoholic Drinks.

Since 2008, the Jardin d’Arcadie are developing service residences for autonomous and semi-autonomous seniors, in search for a home corresponding to their age : innovative housing solutions between the historical home and nursing structures to free themselves from daily constraints. With 33 residences to date, the Jardins d’Arcadie are planning on opening 35 new residences for 2021. Each residence possessed 90 to 110 apartments, with an average living surface of 40 m2 corresponding to the rental demand. Studios are found, T1bis, T2 and T3, with services included in the accommodation package, such as the caretaker service, the 24/7 staff presence, the coordination service, the entertainment programme, and shared spaces. On-demand services can be chosen as an option: catering, services to individuals, parties and animations to pay for, beauty salon, and a laundry service. Film advertisement created by Gloryparis, France for Les Jardins d'Arcadie, within the category: Professional Services.

Because, it’s time to change the rules of the game – the social inequalities of our world. This year, French people will have to choose their new President. Social inequality divides the French society and it’s critical to remind everybody the importance of this issue. Adults get used to social unfairness… But kids can’t bare it. Kids’ reactions to situations are often very interesting because they’re truthfully blunt with no preconceived or learned bias. In “The Society Game” experience, we see how they react to our unfair world. Experiential advertisement created by Herezie, France for Observatoire des Inegalities, within the category: Public Interest, NGO.

Film advertisement created by Hemisphere Droit, France for IKEA, within the category: House, Garden.

Film advertisement created by Publicis Conseil, France for Orange, within the category: Public Interest, NGO.

Film advertisement created by Heaven, France for Le Lido, within the category: Recreation, Leisure.

Direct advertisement created by Havas, France for King Jouet, within the category: Retail Services.

During its last trip to the desert, the Nissan Navara had an encounter from a different world: a snowmobile! It had to show this challenger who is the toughest of them all… Film advertisement created by Digitas, France for Nissan, within the category: Automotive.

Film advertisement created by JWT, France for Nestle, within the category: Confectionery, Snacks.

Sofitel Hotels & Resorts has turned to a pop music group to create its new brand song. The track called « Rêverie » is used in all sound branding of the luxury hotels chains : openings, press events, conventions and speeches, on-hold music, advertising and promotional videos. The concept was brought to life by agencies BETC Pop and BETC Luxe. Digital advertisement created by BETC, France for Sofitel, within the category: Hospitality, Tourism.

In the last five years alone, we've counted over 3,700 attacks on health-care workers and facilities. Every attack deprives people of much-needed medical care. In 2020, over 1.3 million patients were admitted to hospitals supported by the ICRC around the world, while our team performed over 130,000 surgeries. Film advertisement created by Saatchi & Saatchi, France for International Committee of the Red Cross, within the category: Public Interest, NGO.

Digital advertisement created by BETC, France for Bouygues Telecom, within the category: Electronics, Technology.

Film advertisement created by TBWA, France for McDonald's, within the category: Food.

BlaBlaCar is the Brand that puts the most opportunities on your way, bringing people, moments and experiences closer thanks to its large community, its powerful algorithm and its fixed small prices. We wanted to show through our film the warm welcome you receive when you arrive, where and when you want, even at the last minute. All these experiences, like also sharing a drive with new people, can be accessible thanks to BlaBlaCar. The campaign has been broadcast in several countries like : France, Spain, Germany, Russia. Film advertisement created by Change, France for BlaBlaCar, within the category: Transport.

Digital advertisement created by Buzzman, France for MTV, within the category: Media.

Film advertisement created by BETC, France for Club Med, within the category: Transport.