Film advertisement created by W&Cie, France for FNSF, within the category: Public Interest, NGO.

Direct advertisement created by Cake, France for Public Senat, within the category: Media.

Film advertisement created by Ogilvy, France for Stimorol, within the category: Confectionery, Snacks.

Digital advertisement created by Buzzman, France for MTV, within the category: Media.

Digital advertisement created by TBWA, France for Fontyou, within the category: Professional Services.

Film advertisement created by BETC, France for Canal+, within the category: Media.

Film advertisement created by Publicis, France for Action Froid, within the category: Public Interest, NGO.

Writing a text message, opening a popup, sharing one’s feelings, making a call, drafting an email, or simply surfing the internet. All these activities have become daily rituals. In fact, Millennials reportedly spend on average two hours a day on their mobile phones. Cell-phones have become ubiquitous in our daily lives because they help reinforce our social links and enable us to connect us to the rest of the world, particularly to the ones we love. The safety of French drivers is a key societal issue that needs to be addressed by all telecom operators, hand in hand with France’s Road Safety Authority (Sécurité Routière). So Orange chose to do its bit, echoing the public authority initiatives already underway. Film advertisement created by La Chose, France for Orange, within the category: Electronics, Technology.

Film advertisement created by Havas, France for Mercurochrome, within the category: Health.

Recently voted in France (40 years after European countries like Sweden), the law for the educational violence abolition (slapping, spanking, pinching, humiliation) states that parental authority is exercised without physical or psychological violence and prohibits all Ordinary Educational Violence. Beyond the law, and after centuries of existence, habits persist in French homes. It is the mission of the StopVEO association to support parents towards awareness and good parenting. But how to raise parents aware of the harmful effects of such violence, without making them feel guilty and question their whole education method? Publicis Conseil has designed a 3’10’’ film of a rare emotion that moves deeply and goes far beyond telling parents the right way to educate. Brilliantly directed by Laura Sicouri (Insurrection), the film stages a very strong relationship between a mother and her child, through two temporalities, a present and a dream up, that evoke that it is possible not to be violent. This film questions us about what we lose when we give in to educational violence while making an ode to the love for children. When people use educational violence, they give up communication with their child and reduce one of the strongest relationships to a nonconstructive gesture. The film entitled "The words I won’t say " illustrates this moment of loss sharing. Film advertisement created by Publicis, France for StopVEO, within the category: Public Interest, NGO.

Camaieu didn’t wait for inclusion to become a buzzword; they’ve been offering fashion for all women, regardless of style, age, morphology or purchasing power since 1984. Well established on the French territory with more than 500 stores, Camaieu is the ready-to-wear brand closest to French women. Their mission is to offer to all women ways to feel good, pretty and strong on their day-to-day, regardless of their way of life. As the years went by, the French brand has created loyalty with its customers by offering: superior quality at an affordable price and diverse styles within feminine fashion that’s easy to wear daily, to give them self confidence as well as pride in their own personalities. Integrated advertisement created by Buzzman, France for Camaieu, within the categories: Fashion, Retail Services.

Since 2008, the Jardin d’Arcadie are developing service residences for autonomous and semi-autonomous seniors, in search for a home corresponding to their age : innovative housing solutions between the historical home and nursing structures to free themselves from daily constraints. With 33 residences to date, the Jardins d’Arcadie are planning on opening 35 new residences for 2021. Each residence possessed 90 to 110 apartments, with an average living surface of 40 m2 corresponding to the rental demand. Studios are found, T1bis, T2 and T3, with services included in the accommodation package, such as the caretaker service, the 24/7 staff presence, the coordination service, the entertainment programme, and shared spaces. On-demand services can be chosen as an option: catering, services to individuals, parties and animations to pay for, beauty salon, and a laundry service. Film advertisement created by Gloryparis, France for Les Jardins d'Arcadie, within the category: Professional Services.

Moet & Chandon Celebrates Roger Federer’s 20 Years of Greatness with Sid Lee Paris 20 years of greatness. 20 grand slam titles. Number one in ATP rankings for over 300 weeks. Roger Federer is a record breaker and a record maker. This year Federer is celebrating his 20thyear as a professional player, a milestone Moet & Chandon decided to celebrate with a special-edition bottle. Created in partnership with agency Sid Lee Paris, the special packaging features a grand vintage bottled the year the tennis star entered the world of professional tennis, 1998. Gone is Moet & Chandon’s signature tie, replaced with the rubber grip of a tennis racket, inscribed with a timeline of the player’s numerous personal and professional exploits. An exceptional design for an exceptional player. The design is so exclusive the luxury brand is only producing 20 magnum bottles and 20 GVC, one of each size for each year of Federer’s career. While the standard sized bottles will be offered as gifts at Federer’s choosing, the 20 magnum bottles will be sold at 19,998 euros apiece with benefits going to the Roger Federer foundation, which, since 2003, has helped 500,000 children around the world gain better access to sport and education. In addition to the limited-edition bottle, the brand and Sid Lee Paris produced a 30-second film and key visuals offering a closer look at the innovative design of the exceptional bottle, a tribute to 20 years of greatness. Film advertisement created by Sid Lee, France for Moët & Chandon, within the category: Alcoholic Drinks.

Film advertisement created by Y&R, France for Boursin, within the category: Food.

Film advertisement created by Publicis, France for France 3, within the category: Media.

Experiential advertisement created by Mazarine, France for Perrier, within the category: Non-Alcoholic Drinks.

Film advertisement created by H-Paris, France for Darty, within the category: House, Garden.

Digital advertisement created by 84.Paris, France for Greenpeace, within the category: Public Interest, NGO.

To promote Europcar’s new international communication strategy and the ultra-customization of its offers, Paris agency Rosapark created a film and outdoor campaign to leverage the brand slogan “Moving Your Way”. The slogan has been rephrased to include first names – a fresh and immersive way to highlight the brand’s ability to provide personalized offers and services, such as ToMyDoor (vehicles delivered to the customer’s home or office) or Selection (luxury cars). The names themselves have been hand-written to further emphasize the international rental agency’s dedication to its customers’ ever-evolving needs. To promote the campaign, the agency launched a unique social media and event activation in early June, by building the first carousel for adults in the heart of London. Passers-by were invited to re-live a classic childhood experience… with a grown-up twist. Working over a period of several days, the agency built a gigantesque carousel, 5 meters high and 11 meters wide, with 5 of the latest Mercedes-Benz models. Passers-by were invited to take a spin and live out their dreams under a cloud of over 10,000 balloons. The whole experience was encapsulated in a light-hearted 45’’ film which features the carousel’s construction, discovery and use by the general public. Ambient advertisement created by Rosapark, France for Europcar, within the category: Automotive.