Digital advertisement created by TBWA, France for Action Against Hunger, within the category: Public Interest, NGO.

Digital advertisement created by Mazarine, France for Perrier, within the category: Non-Alcoholic Drinks.

Film advertisement created by Buzzman, France for 30 Millions d’Amis Foundation, within the category: Public Interest, NGO.

Digital advertisement created by Mazarine, France for Perrier, within the category: Non-Alcoholic Drinks.

Since the mid-20th century, human behavior has been deeply impacting the environment. Some of the most precious natural wonders have already disappeared because of our actions. Changing our attitude is an emergency more than an option. For the planet they are going to leave to their own children, millennials must join this battle more than any other. To encourage them considering even more seriously the environmental protection as a real fight in which they have to take part, we chose to let the ones they listen to and follow explain concretely the real problem. Introducing: TooLatergram - The first social activation promoted by travel instagramers that simulates travels among amazing disappeared landscapes. We used pictures from devastated paradises and virtually cleaned them thanks to image retouching softwares. Famous travel igers were then invited to post those landscapes pics on their instagram accounts, just as if they were actually visiting those places. Instagram made from those forgotten places a reality for the followers... at least for a while. 1st step of the set-up: targeted instagramers posting a picture of a heavenly place. Thousand of followers wishing to be there too: Beautiful!, Wow, Stunning! A few days later: Instagramers posting a picture of the current situation at the exact same place. A beautiful beach in Thailand becomes one of the most polluted beaches in the world, the Great Barrier Reef superbly colored turns out to be ravaged by coral bleaching… This revelation picture comes with the message: Unfortunately, you won’t be able to visit this place anymore. #TooLatergram But there are still places that need our help to be saved. And we must rise before the tide does. Instagramers: - Sylvain Schots @nomadnocry - Teddy Verneuil @teddy_bear_photos - Romain Leclerc @nvmero - Guillaume Ruchon @guiruch - Little Gipsy @littlegipsyblog - Charlène @charlenedesdoits And for IG stories : - Joanna Lemanska @misscoolpics - Mary Quincy @maryquincy - Capra311 @capra311 Digital advertisement created by TBWA, France for WWF, within the category: Public Interest, NGO.

Digital advertisement created by BBDO, France for SVP, within the category: Public Interest, NGO.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

A l’occasion de la sortie de sa nouvelle gamme de soupe 100% légumes français, Liebig fait peau neuve et lance sa nouvelle plateforme de communication.
« Il y a de l’amour chez Liebig »

BBDO Paris builds up mystery for Mercedes-Benz
BBDO Paris is taking advantage of the New Year to share its new Mercedes-Benz film with us.
To showcase the technological innovation in Mercedes Me services, “The Encounter” tells the story of a group of children who are mysteriously fascinated by their neighbour’s Mercedes.
Far from settling for an effective product demo, the commercial skilfully borrows from the codes of fantasy films from our childhood, with a plot revolving around the E Class Wagon.
 
As with The Investigation in 2015, BBDO Paris’ integrated production team directly produced this new work. 
The film will initially be released online from the end of December.

Film advertisement created by Rosapark, France for Brother, within the category: Electronics, Technology.

Film advertisement created by Romance, France for Intermarche, within the category: Retail Services.

Film advertisement created by Herezie, France for Williams, within the category: Health.

Film advertisement created by Mazarine, France for Van Cleef & Arpels, within the category: Personal Accessories.

Film advertisement created by Rosapark, France for Monoprix, within the category: Retail Services.

Direct advertisement created by Les Gaulois, France for Transavia Airlines, within the category: Transport.

Film advertisement created by Rosapark, France for ING, within the category: Finance.

Film advertisement created by Havas, France for Mercurochrome, within the category: Health.

Film advertisement created by TBWA, France for McDonald's, within the category: Food.

SNCF has set up one of the biggest vivarium in Europe to promote the smallest TGV prices and installed it in Paris Gare de Lyon station for the occasion. Outdoor advertisement created by TBWA, France for SNCF, within the category: Transport.

Copywriters: Antonin Jacquot / M.R.L.Z. Ambient advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.