Film advertisement created by Rosapark, France for Monoprix, within the category: Retail Services.

M6 Mobile is one of the mobile leaders for teenagers in France. In 2012, they launched a campaign depicting the younger generation being able to change their world into a better, funnier and more entertaining place, thanks to their mobile carrier. Idea: Wouldn't it be cool if we just make their world better for real ? With Instagram, users take a photo of everything they find boring, ugly, sad, uncool, and propose how you would change it, improve it or enhance it. Then, they share it with the world using the hashtag #wouldn't it rock if. If the post becomes popular, we make it happen! In the following 2 months, we made the dreams of M6 Mobile fans come true, bringing to life the contributions that got the most likes. We wrote, produced, and broadcast 1 episode per week, keeping the campaign totally real-time and intimately connected to our fans. A giant graffiti painted on a wall, a cool skateboard video on the snow, a comedy, a sports program, a zombie movie and we even sent someone to the moon. Sometimes it was for real, and sometimes it was fiction but each time, the fan was the hero of the content. From a traditional campaign message, we came up with a real-time production of cool contents, intimately linked to the real everyday concerns of our fans. Digital advertisement created by Blast Radius, France for M6 mobile, within the category: Electronics, Technology.

Witness Nissan Navara drivers find surprising new ways to get through various moments of their days thanks to their pickup trucks. From a lazy way to fish, to creatively unload a ton of cargo, turn a construction site into a golf course, even confront a bull and more. Under the claim “Whatever your day looks like” the campaign illustrates the different lifestyles and work environments where the vehicle is at home. Pursuing a tailor-made approach to the markets and our audience of small business owners who go through days that are never alike and often have to wear different hats, as the product itself. Film advertisement created by Digitas, France for Nissan, within the category: Automotive.

the Christmas countdown has begun and shoppers are getting into the present-hunting rush. But what they don’t always take into account is overconsumption and its increasingly drastic effects on our environment. Plastics, deforestation, transport, this time of year has a detrimental impact on our planet. To call attention to the suffering marine animals face due to overconsumption, Sea Shepherd and agency Braaxe decided to remake the classic game ‘Operation’. Introducing ‘Operation Ocean’, where players must save a dolphin threatened by ocean waste. In less than a month, children around the world will wake up on Christmas day to a host of presents under the tree – an estimated 60 million toys in France alone. That means lots of packaging and gift wrap, not all of which is easily recyclable. It’s also a time of feasting, when consumption of meat and fish, particularly salmon rises. Unfortunately, salmon farming has crushing consequences on the environment – for every kilogram of farmed salmon, 7 kilograms of wild fish lose their life. Sea Shepherd France, the independent NGO that relentlessly tracks down those responsible for the most harmful effects on our oceans, is hoping to raise awareness through ‘Operation Ocean’. Everyone knows the rules of the traditional version: meticulously remove different body parts from Cavity Sam without touching him directly. ‘Operation Ocean’ gives players the chance to save a dolphin, by removing a fish hook, net, toothbrush, chemical bottle or cigarette butt. Integrated advertisement created by Braaxe, France for Sea Shepherd, within the category: Public Interest, NGO.

Film advertisement created by BETC, France for YSL, within the category: Health.

ibis is dedicating its first line of shirts, tailor-made directly from the finest new ibis bedsheets, to anyone who dreams of staying in bed following a good night’s sleep. The exclusive “Dream Apparel” initiative has been specially created for members of the ibis BUSINESS program, with the idea of prolonging their perfect night into a dream day. They will be offered a custom-tailored shirt during their stay in an ibis hotel. A professional tailor will take guests’ measurements on their arrival at the hotel and will present their handmade shirt to them the following day. Film advertisement created by Gloryparis, France for IBIS, within the category: Hospitality, Tourism.

Film advertisement created by Omnicom, France for Peugeot, within the category: Automotive.

Film advertisement created by Publicis, France for Yoplait, within the category: Food.

Film advertisement created by TBWA, France for GMF, within the category: Finance.

Film advertisement created by Sid Lee, France for Ubisoft, within the category: Gaming.

Since the arrival of BURGER KING® in Belgium, restaurants are packed full. And what’s more frustrating than having to wait for ever before ordering your WHOPPER® ? To satisfy all fans who don’t want to have to wait anymore, the brand launches an ambitious service today: WHOPPER EASY ORDER. Thanks to this exclusive service, the King’s fans can order their WHOPPER® from their personal ordering kiosk, comfortably installed in their living room, in their bedroom or even in their bathroom. The only thing they’ll still have to do is to pick up their order from the nearest BURGER KING® restaurant. Initially, fans will be able to win the kiosk. Visit BURGER KING® Belgium’s Facebook page on Friday, 30th March to win your WHOPPER EASY ORDER. Film advertisement created by Buzzman, France for Burger King, within the category: Food.

Digital advertisement created by Publicis, France for Securite Routiere, within the category: Public Interest, NGO.

Adidas Paris trusts Birth Productions for the launch of its iconic Predator football boot, freshly redesigned for 2020. Our duo of directors, Yohan Ungar and Valentin Guiod, immerses us into the Parisian streets and bypasses its walls with a thrilling energy. The new generation of young players are competing, not always by the rules, because the smartest have sometimes to be unfair to win and impress. The film, through all these different formats, builds a relentless rhythm and a strong collage aesthetic.

Film advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.

Film advertisement created by BETC, France for Veet, within the category: Beauty.

Film advertisement created by Les Gaulois, France for Citroën, within the category: Automotive.

Integrated advertisement created by Ogilvy, France for Etat Libre d’Orange, within the category: Beauty.

Découvrez aussi La Femme Zombie http://youtu.be/vot1qm6cHIc
et L'Homme Sans Tête http://youtu.be/IN7fw90DtFk

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