France

Samir Ait Said

WVA

Film advertisement created by TBWA, France for PlayStation, within the category: Gaming.

Real estate agents are in the bullseye and are increasingly criticized. As a result, people prefer to handle their property on their own. Orpi, France’s leading network of real estate agents, wanted to restore trust and further build differentiation amongst its various target audiences. Therefore the idea was to twist a market convention by empowering the one who is really ideally positioned to speak convincingly about a property, namely… the property itself! Film advertisement created by Hungry and Foolish, France for Orpi, within the category: Professional Services.

DISASTER GIRL

WVA

Film advertisement created by BETC, France for Polar+, within the category: Media.

Boy

WVA

Film advertisement created by DDB, France for Playboy, within the category: Health.

Europe. It's just next door.

WVA

Ambient advertisement created by TBWA, France for SNCF, within the category: Transport.

#285Excuses

WVA

Why just put a single advertisement on air when you can put several hundreds at the same time? Why make actors talking when there are men randomly taken from the streets who will speak the best? La Boulangère is taking a new turn. On June 5, 2017, La Boulangère arrives on TV with 285 ads, all unique, featuring as many real men as apologies to their wife for not doing enough at home. Film advertisement created by Gloryparis, France for La Boulangère, within the category: Food.

Octopustore

WVA

OCTOPUS Watches is a new superior French brand of dive watches in the premium category whilst remaining accessible. A waterproof range from 300m to 1000m, OCTOPUS watches are made in limited quantities in Switzerland, the home country of watchmaking. In the ocean, whether you are a professional or not, one needs to be able to rely on one’s equipment. In the film the « Octopustore » the main idea is therefore to put the watches to the test in order to prove their reliability. Shot in real life conditions, the film demonstrates in a poetic way the OCTOPUS watches capabilities. Through the extraordinary story of an underwater shop, HUMANSEVEN and OCTOPUS also pay tribute to the underwater world that has inspired the watches, and of course, to octopus, the incredible animal chosen by OCTOPUS Watches as an emblem. For more information about Octopus Watches on the website https://www.octopus-watches.com/ Film advertisement created by HUMANSEVEN, France for Octopus Watches, within the category: Personal Accessories.

4 French Athletes butt naked during a photo shoot

WVA

Athena, number one seller of men underwear in retail stores across France is launching its brand new line while anouncing its partnership with the French Athletics team. The brand strategy brought by EURO RSCG 360 brings a new playful spirit to the brand. Gone is the idealized image of the muscle man, welcome fun and humor for a campaign as colorful as the new boxers. 4 athletes strip down in the first step of the integrated campaign in a series of outdoor ads and a making of that reveals the naked truth about advertising. Digital advertisement created by Euro RSCG, France for Athena, within the category: Fashion.

Biarritz to Marseille

WVA

Biarritz to Marseille – the road-trip of photographers who crossed the Pyrenees at the wheel of their GS. Film advertisement created by X-Prime, France for BMW, within the category: Automotive.

Faster than Twitter

WVA

The Forza 750 is on the starting line. A Tweet is ready. The starting signal is launched for 100 meters from a standing start. At the same moment, the scooter starts with a bang, while the tweet is sent. 6,04 seconds later, the Forza crosses the finish line. It will take 6,59 seconds for the tweet to appear on Honda France’s Twitter account. Film advertisement created by DDB, France for Honda, within the category: Automotive.