4 mois après avoir réalisé un film de marque pour OÜI FM spécialement dédié au média cinéma, CLM BBDO récidive en réalisant cette fois-ci un film à retrouver sur le petit écran à partir du 26 avril.

Aujourd'hui la communication de OÜI FM se tourne vers un public plus large. L'idée de ce film vend donc un état d'esprit rock n'roll.
« Cette campagne répond à notre volonté de renforcer notre visibilité et de conquérir de nouveaux auditeurs » déclare Emmanuel Rials, président de OÜI FM.

Réalisé par Pierre Edelmann et produit par Henry de Czar, ce film, de 30secondes tourné en noir et blanc, revient, avec autodérision, sur les clichés du rock (sexe, drogue, violence, alcool, etc.) et à cette occasion se moque des nombreuses restrictions qui encadrent les messages télévisuels.

OÜI FM rebondit donc sur ces stéréotypes et ces contraintes télévisuelles pour montrer que le rock est avant tout un état d'esprit et encourager les téléspectateurs à venir le découvrir directement sur ses ondes.

Albinos Congo - "Leather"
https://www.facebook.com/AlbinosCongo
Un grand merci à Kiliwatch et April 77 pour leur participation.

Film advertisement created by BETC, France for Renaloo, within the category: Public Interest, NGO.

Digital advertisement created by BBDO, France for CLM BBDO, within the category: Agency Self-Promo.

A lot of women find hair removal using an electric epilator painful and many use alternative hair removal techniques that are known to be less painful but, unfortunately, also less effective. Thanks to its expertise and 5 years of research, Calor has launched the world’s 1st painless electric epilator. Based on unique technology that combines a desensitising function that stops the pain signal, and a refreshing function that soothes the skin, Soft Extreme is establishing itself as the painless solution for soft skin. In order to prove to our target audience that Soft Extreme hair removal really doesn’t hurt, Calor is beginning its promotion and launching the “Sourires de femmes” campaign. Based on the idea that when a person is in pain, it shows on their face, Calor and Publicis Conseil have designed an original concept: turning a photo shoot into a real product torture test. Digital advertisement created by Publicis, France for Calor, within the category: Electronics, Technology.

Integrated advertisement created by Sid Lee, France for SKYN Condoms, within the category: Health.

Film advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.

Film advertisement created by BETC, France for Evian, within the category: Non-Alcoholic Drinks.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Copywriters: Antonin Jacquot / M.R.L.Z. Ambient advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.

Film advertisement created by Havas, France for B&B Hotels, within the category: Transport.

Film advertisement created by WNP, France for OPnGO, within the category: Electronics, Technology.

If you drive the Mysterious Passenger to IKEA, he will make you win 1000€ to spend at IKEA. Play on http://www.covoiturage.ikea.fr, the French IKEA's Carpool service, and try to take him in your car. Digital advertisement created by La Chose, France for IKEA, within the category: House, Garden.

Orange is an avid supporter of international sport event. Orange believes in pushing the envelope to bring people ever richer experiences straddling the real & digital world. At Roxy Pro 2011, Orange gave surf fans the power to share this amazing event with their friends: Live! Thanks to a simple move, a Facebook Connect Wristband allow people to live and share a real-life experience with their friends. People check-in their location to share photos for daily prizes. Massive success : 100% of bracelets used / 4+ “check” per fan / 120.000 views on Facebook. Ambient advertisement created by Grand Union, France for Orange, within the category: Electronics, Technology.

Film advertisement created by BBDO, France for Care, within the category: Public Interest, NGO.

Outdoor advertisement created by Biborg, France for Netflix, within the category: Media.

Film advertisement created by Publicis, France for Respect Zone, within the category: Public Interest, NGO.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Film advertisement created by DDB, France for McDonald's, within the category: Food.

Film advertisement created by Omnicom, France for Peugeot, within the category: Automotive.