Film advertisement created by Publicis, France for Dacia, within the category: Automotive.

Film advertisement created by BBDO, France for Mario + Rabbids Kingdom Battle, within the category: Gaming.

Digital advertisement created by Publicis, France for Securite Routiere, within the category: Public Interest, NGO.

Film advertisement created by TBWA, France for McDonald's, within the category: Food.

Film advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.

Film advertisement created by DDB, France for Tiji, within the category: Media.

Film advertisement created by Publicis, France for OVEO, within the category: Public Interest, NGO.

Digital advertisement created by Publicis, France for Renault, within the category: Automotive.

Digital advertisement created by Havas, France for Ubisoft, within the category: Gaming.

Pour des millions de filles, l’école s’arrête quand commence leur vie de femme.
L’ONG CARE France et CLM BBDO lancent une campagne de sensibilisation sur les règles.

Christmas gifts can sometimes be stressful. You need to find the perfect gift for each of your family members. A gift that will make them happy. Finding that gift can be a real challenge. But how would you react if you found the perfect Christmas gift and there is a mistake during the gift exchange? That's the embarrassing situation that our family has gotten themselves into during Christmas night in this Disneyland Paris advert created by ad agency BETC Paris. Film advertisement created by BETC, France for Disneyland Paris, within the category: Hospitality, Tourism.

Film advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.

Usually, what you live in a game, stays in the game. But for the launch of The Crew 2, we decided to change that. We invited gamers to download the beta version of the game and we then asked them to ride all over the open world and try to manage their best race and their most incredible stunts.

They then had to simply share their race with us directly, using the “share” button of their video game console, and we selected the most amazing one.

The player’s race was carefully studied and we spent time reproducing the exact map of his track in the real world. We had to pay attention to every background detail, in order to make it as similar as possible, so the player felt like he was living the exact same race. Finally, the chosen player had to face his IRL ride, with world record Red Bull pilot, Bryce Menzies.

The campaign shows six people with different backgrounds, who want change in their lives but are afraid to talk about it to their loved ones for fear of rejection. Adam wants to leave his job but he’s never spoken about this project to anyone. Ginette wants to sing but she keeps it to herself. Eden took a big decision that changed his life. He never found the opportunity to thank those who supported him. Fatima wants to get married to her boyfriend but she doesn’t dare to tell him. Geneva wants to leave her company and start a new life. Midori has discovered a new side to herself. We asked them to face up to themselves in a mirror and explain their doubts and fears. But, there’s a twist and their lives will never be the same again. With “Know You Can’, AXA launched a signature that encouraged people to have faith in their goals certain in the knowledge that their partner AXA, was there to help them every step of the way. Content advertisement created by Publicis, France for AXA, within the category: Finance.

Film advertisement created by TBWA, France for McDonald's, within the category: Food.

Carrefour is launching on Fortnite with The Healthy Map: the first creative map that allows gamers to regain life only by eating healthy. On Carrefour's "Healthy Map", players can heal themselves exclusively with fruits, vegetables and fish, where they usually use healing kits and potions to recover health points. This is an opportunity for the retailer to unite a new target group, gamers, around the food transition. Digital advertisement created by Publicis, France for Carrefour, within the category: Retail Services.

Film advertisement created by BETC, France for McDonald's, within the category: Food.

Film advertisement created by Rosapark, France for ING, within the category: Finance.

Ambient advertisement created by Ogilvy, France for IBM, within the category: Electronics, Technology.