Film advertisement created by Les Gaulois, France for Citroën, within the category: Automotive.

Digital advertisement created by Gyro, France for Oxford, within the category: Electronics, Technology.

Experiential advertisement created by Hungry & Foolish, France for Action Against Hunger, within the category: Public Interest, NGO.

Film advertisement created by Herezie, France for Vitalfan, within the category: Pharmaceutical.

For the first time in the history of modeling clay, a work entirely made by four hands, between a father and his daughter, will be exhibited at the Musuem of Modern Art in Paris, among other renowned artists’ creations, from June 4th to 6th. Through this symbolic campaign, Play-Doh wishes to show that the most beautiful works of art are those that we create together. Starting in September 2021, Play-Doh will support the MAM's educational workshop program for the youth. Throughout the year, these activities will be built around both the permanent collections and the temporary exhibitions. The workshops, adapted to all audiences, are designed for different age groups, in order to share curiosity for art in a playful way. The program can be found on the MAM’s website. By positioning itself as a patron of the Museum of Modern Art, Play Doh gives a new resonance to its institutional message, which is to stimulate the creativity of young people, while supporting the museum in one of its fundamental missions: transmission. Integrated advertisement created by FCB, France for Play-Doh, within the category: Toys.

Digital advertisement created by Buzzman, France for You Got Trumped, within the category: Media.

SNCF has set up one of the biggest vivarium in Europe to promote the smallest TGV prices and installed it in Paris Gare de Lyon station for the occasion. Outdoor advertisement created by TBWA, France for SNCF, within the category: Transport.

Digital advertisement created by DVNA, France for Yves Saint Laurent, within the category: Fashion.

At the beginning of the year, SNCF has launched a brand-new ad campaign, inspired by one of their foundational purposes : ‘‘To offer everyone the freedom to easily move around while preserving the planet.” as expressed, a few weeks ago. Trains give off 30 times less CO2 than individual cars and 20 times less than planes It is from this assessment that TBWA\Paris created the campaign for SNCF with a simple message: taking the train means being a responsible citizen and doing something for the benefit of the planet. Assuming this position places the passengers at the heart of the message, thanking them, “each day, 5 million of you choose the train which means 5 million tonnes less of CO2 in the environment’’. The film showcases the successive blooming of a multitude of flowers. 5 images taken every 5 seconds, day and night; a total of 14,000 images per flowers, were recreated into a time lapse. 50 varieties of flowers and more than 200 hours of shots were necessary for the filming. Film advertisement created by TBWA, France for SNCF, within the category: Transport.

Film advertisement created by Altmann + Pacreau, France for French Red Cross, within the category: Public Interest, NGO.

Film advertisement created by Willie Beamen, France for Samsung, within the category: Electronics, Technology.

Film advertisement created by Biborg, France for World of Tanks, within the category: Gaming.

Film advertisement created by DDB, France for Lipton, within the category: Non-Alcoholic Drinks.

Film advertisement created by TBWA, France for U Shops, within the category: Retail Services.

Film advertisement created by Rosapark, France for ParionsSport, within the category: Gambling.

This back-to-school season, Eden Gen will provide the sex education classes. #Sextember, a month without porn to discover sex differently. Between National Geographic and porn, the sex education of Generation Z has a huge gap… two extremes of discovery of sexuality which are both far from reality. Teenagers deserve that we speak to them about sex with frankness. Especially when we know that for almost half of them porn has played a determining role in their learning of sexuality. A provocative subject among young people: full of misunderstandings, complexes, imitations and uncertainties. In order to protect young people in their first steps towards discovering sexuality, Eden Gen intends to demystify the prejudices that they can have about sex by deconstructing, in a fun and playful way, the preconceived notions conveyed by pornographic culture. Through 4 mini-films, graphics and a poster campaign, Eden Gen relieves the worries of young people by reminding them that sex is not a question of size, duration or performance. To illustrate these messages, the campaign uses simple and fun euphemisms – a cat jumping in front of a cucumber or a contest for eating the biggest hot dog. The social media campaign will link directly to a dedicated website: www.sextember.fr where useful and educational advice, fun information and entertaining content will be made available. And to go even further, the brand is launching the #SextemberChallenge on TikTok. With erotic music playing in the background, young people will have free rein to imagine everyday scenes playfully eroticized – two stuffed toys sharing bed, a suggestive shadow, a buddy eating a banana… while indicating the stage of the Sextember challenge that they are at. And to avoid any risk of temptation, a “porn blocker” Chrome extension will be available for download on the website. So, are you ready to deconstruct your preconceptions? Integrated advertisement created by Buzzman, France for Eden Gen, within the category: Health.

Ambient advertisement created by Ogilvy, France for Netflix, within the category: Media.

Film advertisement created by Havas, France for Havas, within the category: Agency Self-Promo.

Film advertisement created by BETC, France for Canal+, within the category: Media.

Memorieslab is an experimental boutique photo lab which believes in the preservation of moments and emotions through high-quality prints. Digital advertisement created by Kids Love Jetlag, France for Memorieslab, within the category: Professional Services.