Adidas Paris trusts Birth Productions for the launch of its iconic Predator football boot, freshly redesigned for 2020. Our duo of directors, Yohan Ungar and Valentin Guiod, immerses us into the Parisian streets and bypasses its walls with a thrilling energy. The new generation of young players are competing, not always by the rules, because the smartest have sometimes to be unfair to win and impress. The film, through all these different formats, builds a relentless rhythm and a strong collage aesthetic.

Film advertisement created by Altmann + Pacreau, France for Mr Moustache, within the category: Fashion.

To make the new Nissan Micra N-Sport appealing to people who are always on the go, in style, and use technology to keep going, we combined the style of sportswear brands with a car commercial to achieve the attitude that resonates with these ‘urban athletes’. Film advertisement created by Publicis, France for Nissan, within the category: Automotive.

European Executive Creative Director: Alasdhair MacGregor-Hastie President: Ewan Veitch Film advertisement created by TBWA, France for Nissan, within the category: Automotive.

Ambient advertisement created by Glory Paris, France for Deuxième Marche, within the category: Public Interest, NGO.

Film advertisement created by Euro RSCG, France for Canal+, within the category: Media.

Composer / Songwriter / Player: Simon DaviesEditor : Ultraschmooze Direct advertisement created by Havas, France for Havas, within the category: Agency Self-Promo.

ENERGY BBDO x CLM BBDO

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Direct advertisement created by BETC, France for Superloto, within the category: Gaming.

For all the refugees, living is already winning. Across the world, the refugees are forced to leave their country due to violence and persecution. Their perilous journey deserves to be seen through the lens of true heroic physical exploit. While athletes surpass themselves to win, refugees do it to live. Film advertisement created by Josiane, France for La Cimade, within the category: Public Interest, NGO.

Film advertisement created by Change, France for Daikin, within the category: Electronics, Technology.

MINI challenged DDB PARIS to find a smart way to drive more people to the MINI Stores in Paris for them to book a test drive. However, opening a new store in Paris is extremely costly, thus MINI had only 3 stores where people could experience the cars. We realized that the only thing you need to sell a MINI is a MINI itself, so we came up with a fun execution that literally transforms MINIs into… MINI Stores. We created custom signage and transformed the MINI cars into actual stores, complete with a salesman, brochures and opening hours. People could “come in” the stores and take them for a ride, directly experiencing the best part about MINI - the car itself. We opened 10 new stores (first in Paris and now to be deployed all over France) multiplying the access points to the MINI brand and the number of test drives. Additionally, wherever we parked a MINI Store, we immediately branded the location as a MINI location – all for the price of a parking ticket. For those who really wanted to, the MINI stores were for sale themselves. As a result, we changed the way a store should look like and added another piece to the MINI universe, creating more buying opportunities and a whole new business model that only MINI can propose. Ambient advertisement created by DDB, France for Mini, within the category: Automotive.

Film advertisement created by Les Gros Mots, France for Puy du Fou, within the category: Recreation, Leisure.

SNCF has set up one of the biggest vivarium in Europe to promote the smallest TGV prices and installed it in Paris Gare de Lyon station for the occasion. Outdoor advertisement created by TBWA, France for SNCF, within the category: Transport.

Film advertisement created by W&Cie, France for FNSF, within the category: Public Interest, NGO.

When it comes to the last slice of pizza, blackmailing can be a very effective way to get it. Film advertisement created by Les Aiguilleurs, France for Domino's Pizza, within the category: Food.

Digital advertisement created by Les Gaulois, France for Transavia.com, within the category: Transport.

Film advertisement created by Publicis, France for Dacia, within the category: Automotive.

Integrated advertisement created by Ogilvy, France for Etat Libre d’Orange, within the category: Beauty.