Film advertisement created by DDB, France for National Geographic, within the category: Media.

Digital advertisement created by BBDO, France for Feminist Collective Against Rape, within the category: Public Interest, NGO.

Film advertisement created by Laforce, France for Le Cab, within the category: Transport.

Direct advertisement created by TBWA, France for U Supermarket, within the category: Retail Services.

Film advertisement created by McCann, France for ECRE, within the category: Public Interest, NGO.

Film advertisement created by TBWA, France for U Supermarket, within the category: Retail Services.

Film advertisement created by BETC, France for Sofinco, within the category: Finance.

Outdoor advertisement created by Ogilvy, France for Netflix, within the category: Media.

Citroën returns to the Tour de France more than 20 years later with its AG2R Citroën Team. It had to be announced! We have put a double device in place: - A stunt where we offered a unique experience around the self-service bike stations. These users thought they were making a daily trip and we gave them a real stage of the tour. - A social media hack, where Citroën went to interact with Facebook users who posted their last bike ride more than 2 months ago to suggest that they get back in the saddle. Experiential advertisement created by Digital Playas, France for Citroën, within the category: Automotive.

Digital advertisement created by Digitas, France for Nissan, within the category: Automotive.

Film advertisement created by BETC, France for Loto, within the category: Gaming.

Film advertisement created by BETC, France for Club Med, within the category: Transport.

Innocence in Danger - a worldwide association for the protection of children - and McCANN Paris partnered to create @GuiltyTags, a social media campaign that demonstrates how an entire community can be is responsible for the death of one child. In France, two children die every day from violence and one in ten adults claim to have experienced abuse as children. Violence against children has become an urgent public health issue. Even more disturbing is a lack of community action to combat it. Often, people involved in the child’s life fail to speak up or take action at the signs associated with violence and neglect. Using Instagram, @GuiltyTags, tells the stories of 9 murdered children, all based on real cases. In all Instagram pictures all the people responsible for what happened to those children are tagged. To recreate each community – 60 profiles and more than 1650 posts were created. By exploring each profile linked to each child – people can discover how each person was responsible – whether by neglect, direct action or simply by failing to speak up about the signs. Digital advertisement created by McCann, France for Innocence In Danger, within the category: Public Interest, NGO.

Film advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.

Film advertisement created by Ogilvy, France for Stimorol, within the category: Confectionery, Snacks.

Digital advertisement created by Blast Radius, France for M6 mobile, within the category: Electronics, Technology.

Film advertisement created by Altmann + Pacreau, France for Mr Moustache, within the category: Fashion.

Film advertisement created by BETC, France for Leroy Merlin, within the categories: House, Garden, Retail Services.

Film advertisement created by BETC, France for Carte Noire, within the category: Non-Alcoholic Drinks.