To promote PERRIER® Fines Bulles, Perrier's smaller-- yet still Extraordinaire-- bubbles, Ogilvy Paris and Perrier reinterpret its Cannes Lions Grand Prix winning brand Film, “The Lion”, directed by Jean-Paul Goude in 1990, to be told from the POV of Fines Bulles; meaning everything is smaller, except for courage! The actress of the film’s remake is now small. The lion is a cub. Even the music, although intentionally reminiscent of its predecessor, is now smaller sounding. And, as the story goes, both the girl and the cub are drawn to the refreshing bottle of PERRIER—only, this time, it’s a bottle of PERRIER® Fines Bulles. Film advertisement created by Ogilvy, France for Perrier, within the category: Non-Alcoholic Drinks.

Film advertisement created by Publicis, France for Nescafe, within the category: Non-Alcoholic Drinks.

Film advertisement created by Havas, France for Stikbot, within the category: Toys.

Citroën returns to the Tour de France more than 20 years later with its AG2R Citroën Team. It had to be announced! We have put a double device in place: - A stunt where we offered a unique experience around the self-service bike stations. These users thought they were making a daily trip and we gave them a real stage of the tour. - A social media hack, where Citroën went to interact with Facebook users who posted their last bike ride more than 2 months ago to suggest that they get back in the saddle. Experiential advertisement created by Digital Playas, France for Citroën, within the category: Automotive.

Film advertisement created by W Atjust, France for FNTP, within the category: Public Interest, NGO.

Like the official game, 'Scrabble Wifi' is a playful way to get free wifi connection by spelling words. People's words served as WIFI passwords, and their scores into free minutes of connection. Based on scrabble rules, the higher the score, the longer the connection. Ambient advertisement created by Ogilvy, France for Scrabble, within the category: Gaming.

Digital advertisement created by Buzzman, France for Canalplay, within the category: Media.

The campaign shows six people with different backgrounds, who want change in their lives but are afraid to talk about it to their loved ones for fear of rejection. Adam wants to leave his job but he’s never spoken about this project to anyone. Ginette wants to sing but she keeps it to herself. Eden took a big decision that changed his life. He never found the opportunity to thank those who supported him. Fatima wants to get married to her boyfriend but she doesn’t dare to tell him. Geneva wants to leave her company and start a new life. Midori has discovered a new side to herself. We asked them to face up to themselves in a mirror and explain their doubts and fears. But, there’s a twist and their lives will never be the same again. With “Know You Can’, AXA launched a signature that encouraged people to have faith in their goals certain in the knowledge that their partner AXA, was there to help them every step of the way. Content advertisement created by Publicis, France for AXA, within the category: Finance.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Film advertisement created by BETC, France for Canal+, within the category: Media.

Created in 2008, IAD stands out for its new decompartmentalized model, becoming a real "game changer" on the French real estate market: revolutionizing the market by digitizing physical agencies in order to offer a more efficient and competitive service to end customers. Agents are their own bosses, with their own objectives and constraints, and on their own time, allowing them to be ultra-available to their customers. A profitable investment, as evidenced by the 95% satisfactory rating homesellers have with the services proposed by their IAD advisors (Source: immodvisor.com). Since IAD was created in 2008, it has helped more than 180,000 individuals and families sell their homes or find the property of their dreams. After a first campaign together last year aimed at expanding the network of advisors, IAD and its agency Rosapark are teaming up again to address property sellers, this time by focusing on timing and the importance of having an advisor who’s actively involved, essential at this stage. Whether selling your property alone, as a couple or as a family, it’s a significant and emotional moment. But things aren’t always so rosy... hence the importance of having the right advisor by your side, one that’s attentive and available. For its first TV ad, IAD and Rosapark wanted to highlight the professionalism of the network’s advisors, using a humorous and offbeat tone, specific to IAD's DNA. The campaign starts with a simple observation: living with your ex is hell. And if you have to live together while waiting for your house to sell, it’s better to have an agent who’s actually involved. Directed by Victor Saint-Macary (Ami-Ami), the film features a divorced couple who are going bonkers after months of living together. It’s only when they’ve reached the point of no return, dramatized by a very cinematographic sequence, that they get a call back from their advisor, promising to handle their dossier. There are numerous examples of couples tearing into each other in the cinematic world – think The War of the Roses, Mr. & Mrs. Smith – and this was a chance to pay homage to the genre, in an advertising context. Internauts can also take part in the campaign, by tweeting about the worst memories with exes #LePireQuandTuVisAvecTonEx (#TheWorstWhenYouLiveWithYourEx) and IAD will post short videos of IAD advisors answering the most commonly asked questions, highlighting their expertise and professionalism. Film advertisement created by Rosapark, France for IAD, within the category: Finance.

Digital advertisement created by Nedd, France for International Red Cross Committee, within the category: Public Interest, NGO.

Film advertisement created by BETC, France for Leroy Merlin, within the categories: House, Garden, Retail Services.

Film advertisement created by Herezie, France for Harmonie Mutuelle, within the category: Public Interest, NGO.

Film advertisement created by Rosapark, France for GRDF, within the category: Industrial, Agriculture.

Digital advertisement created by Publicis, France for AXA, within the category: Finance.

A l’occasion de la sortie de sa nouvelle gamme de soupe 100% légumes français, Liebig fait peau neuve et lance sa nouvelle plateforme de communication.
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