There's much more to life than just sex. There’s bowling too. And that is what friending app Ricochet got right. Everything starts with a common passion and ends in sex and lust. So goes the story of this new brand film created for them by Gloryparis. The tone is romantic, matched with a British voice that could come straight from a cheap love story novel. The sexually suggestive positions take the audience on a red herring until the true nature of Ricochet is revealed: let’s create social links between people. Film advertisement created by Gloryparis, France for Ricochet, within the category: Electronics, Technology.

Direct advertisement created by Ogilvy, France for Lenovo, within the category: Electronics, Technology.

In Netflix latest communications in France, reactive GIFs are designed and managed to be relevantly in context to its viewer's physical or emotional situation. Outdoor advertisement created by Ogilvy, France for Netflix, within the category: Media.

The Agency has been exploring different ways of working, creating and producing and has launched its own Content Lab: a space where the pace is reduced, pressure from daily tasks removed along with the ability to give sufficient time to take a big step back in order to find the right partners, produce, think and put things into question. The driving force being Freedom. From this was born the Citroën Forward project. One year ago the Agency presented a wild idea to the Citroën Client and proposed a completely different way of approaching and producing it. The story of a man face to face with nature in which the Agency was free to create it's own form and tone. The car is shown in a way that has never been seen before and the brand logo appears nowhere in the film. When confronted with the question should we have a classic logo at the end of the film? The answer from Xavier Beauregard was is it possible to have missed the brand? In conclusion the Agency has produced a hybrid piece of work which is hard to identify or even name: in short an unidentified advertising object. Film advertisement created by HUMANSEVEN, France for Citroën, within the category: Automotive.

Film advertisement created by Les Gros Mots, France for Puy du Fou, within the category: Recreation, Leisure.

Ambient advertisement created by Ogilvy, France for Netflix, within the category: Media.

This back-to-school season, Eden Gen will provide the sex education classes. #Sextember, a month without porn to discover sex differently. Between National Geographic and porn, the sex education of Generation Z has a huge gap… two extremes of discovery of sexuality which are both far from reality. Teenagers deserve that we speak to them about sex with frankness. Especially when we know that for almost half of them porn has played a determining role in their learning of sexuality. A provocative subject among young people: full of misunderstandings, complexes, imitations and uncertainties. In order to protect young people in their first steps towards discovering sexuality, Eden Gen intends to demystify the prejudices that they can have about sex by deconstructing, in a fun and playful way, the preconceived notions conveyed by pornographic culture. Through 4 mini-films, graphics and a poster campaign, Eden Gen relieves the worries of young people by reminding them that sex is not a question of size, duration or performance. To illustrate these messages, the campaign uses simple and fun euphemisms – a cat jumping in front of a cucumber or a contest for eating the biggest hot dog. The social media campaign will link directly to a dedicated website: www.sextember.fr where useful and educational advice, fun information and entertaining content will be made available. And to go even further, the brand is launching the #SextemberChallenge on TikTok. With erotic music playing in the background, young people will have free rein to imagine everyday scenes playfully eroticized – two stuffed toys sharing bed, a suggestive shadow, a buddy eating a banana… while indicating the stage of the Sextember challenge that they are at. And to avoid any risk of temptation, a “porn blocker” Chrome extension will be available for download on the website. So, are you ready to deconstruct your preconceptions? Integrated advertisement created by Buzzman, France for Eden Gen, within the category: Health.

Film advertisement created by WNP, France for OPnGO, within the category: Electronics, Technology.

Audio advertisement created by Publicis, France for BNP Paribas, within the category: Finance.

Film advertisement created by BETC, France for Bouygues Telecom, within the category: Electronics, Technology.

Case study of the B2B campaign that BETC Paris created for the crime cable network 13th Street. Direct advertisement created by BETC, France for 13th Street, within the category: Media.

Film advertisement created by Publicis, France for Respect Zone, within the category: Public Interest, NGO.

Film advertisement created by TBWA, France for McDonald's, within the category: Food.

Production: Le Potager Prod. Film advertisement created by BBDO, France for Carte Noire, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by TBWA, France for Castorama, within the category: Retail Services.

When it comes to the last slice of pizza, blackmailing can be a very effective way to get it. Film advertisement created by Les Aiguilleurs, France for Domino’s, within the category: Food.

Digital advertisement created by Mazarine, France for Perrier, within the category: Non-Alcoholic Drinks.