Direct advertisement created by Ogilvy, France for Lenovo, within the category: Electronics, Technology.

For its 40th anniversary, « Highway to Hell » blows out its own birthday candles… On July 27th, to celebrate its 40th anniversary, ACDC’s legendary album « Highway to Hell » invites you to take part in an incredible and never seen before experience. To start things off, a little bit of science : studies have shown that the sound waves created by musical vibrations are capable of making flames flicker. It is even possible to blow them out completely…using the sheer power of rock’n’roll ! To celebrate Highway to Hell’s 40th anniversary, ACDC took up the challenge and set-up a massive installation : a wall made of 14 Marshall speakers, able to reach more than 130db, with a power of 4200W, placed in front of a birthday cake decorated with 40 candles…that will all be blown out by the music under your very eyes. Film advertisement created by Brand Station, France for AC/DC, within the category: Media.

À PROPOS DE CAFÉ GRAND'MÈRE
La marque de café française Grand’mère, créée en 1954 fait partie du groupe néerlandais Jacobs Douwe Egberts (JDE). En France JDE est présent sur le marché hexagonal avec les marques L’Or, Senseo, Tassimo, Jacques Vabre, Grand’Mère, Maxwell House, Velours Noir et Maison du Café.

Pionnière dans le domaine de la publicité, Grand’Mère se fait remarquer à la fin des années 70 avec son claim, « Grand’Mère sait faire un bon café ». Devenu rapidement culte et immédiatement identifiable, le jingle devient un grand classique de la publicité et accompagnera toutes les communications de la marque depuis-lors.

Historiquement connue pour son café torréfié, la marque n’a eu de cesse d’innover ces dernières années. Elle existe désormais dans la plupart des segments (dosettes souples, système Tassimo, grains…) et notamment en capsules aluminium depuis cette année

Film advertisement created by Sens, France for Helpling, within the category: Professional Services.

Film advertisement created by BETC, France for ba&sh, within the category: Fashion.

Film advertisement created by Havas, France for B&B Hotels, within the category: Transport.

Film advertisement created by Rosapark, France for Innocence In Danger, within the category: Public Interest, NGO.

A lot of women find hair removal using an electric epilator painful and many use alternative hair removal techniques that are known to be less painful but, unfortunately, also less effective. Thanks to its expertise and 5 years of research, Calor has launched the world’s 1st painless electric epilator. Based on unique technology that combines a desensitising function that stops the pain signal, and a refreshing function that soothes the skin, Soft Extreme is establishing itself as the painless solution for soft skin. In order to prove to our target audience that Soft Extreme hair removal really doesn’t hurt, Calor is beginning its promotion and launching the “Sourires de femmes” campaign. Based on the idea that when a person is in pain, it shows on their face, Calor and Publicis Conseil have designed an original concept: turning a photo shoot into a real product torture test. Digital advertisement created by Publicis, France for Calor, within the category: Electronics, Technology.

Film advertisement created by Marcel, France for Groupama, within the category: Finance.

Film advertisement created by DDB, France for Volkswagen, within the category: Automotive.

Film advertisement created by Publicis, France for Yoplait, within the category: Food.

Condom brand SKYN® is celebrating with Australia. Yesterday,, the country announced that its citizens voted to legalize same sex marriage by 61.6%. To honor the occasion, SKYN® and its agency Sid Lee Paris released a special film, “Yes Yes Yes”. The cheeky film features interviewees on the street expressing their enthusiasm for the vote in one word, “yes”. As the video progresses, the ‘yeses’ become more rapid and more intense, hinting at an orgasmic finale. Film advertisement created by Sid Lee, France for SKYN Condoms, within the category: Health.

Film advertisement created by TBWA, France for Urgence Darfour, within the category: Public Interest, NGO.

Film advertisement created by Havas, France for EDF, within the category: Industrial, Agriculture.

Film advertisement created by La Chose, France for Skoda, within the category: Automotive.

Today, in France, 9 out of 10 deaf children are equipped with hearing aids to improve communication. However, these devices only allow them to hear voices... not music. What a pity, in a digital world where music has never been so accessible. Damien Quintard, 27 years old, is a sound engineer and founder of The Mono Company and Sound X. Passionate about sound science and physics, he obtained an EMMY AWARD in 2015, at only 23, for the opening ceremony of the Baku Olympic Games. For a long time, he has been aware of disabilities and has always wanted to be able to put his skills at the service of people with disabilities. Thanks to INJS, Damien Quintard works directly with young deaf people and deaf professionals to understand their problems. Together, they are developing a system that will allow deaf people to feel sound frequencies through vibration. Digital advertisement created by Marcel, France for INJS Paris, within the categories: Education, Public Interest, NGO.

Digital advertisement created by BBDO, France for CLM BBDO, within the category: Agency Self-Promo.

Film advertisement created by Romance, France for World of Tanks, within the category: Gaming.

Film advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.