Film advertisement created by Watjust, France for La Ligue contre le Cancer, within the category: Public Interest, NGO.

For this 15th anniversary we wanted to go back to the origins of the BANDIT, and recreate the universe that inspired us in the early days of our kite. Watch Mitu Monteiro & Liam Whaley in an ultimate confrontation, each of them fighting with their weapon of choice.

Digital advertisement created by Les Gaulois, France for Transavia Airlines, within the category: Transport.

Film advertisement created by TBWA, France for Urgence Darfour, within the category: Public Interest, NGO.

Film advertisement created by DDB, France for Playboy, within the category: Health.

Film advertisement created by WNP, France for OPnGO, within the category: Electronics, Technology.

400,000 people get injured in fires every single year in France, with 10,000 being medically diagnosed as having severe burns. On reaching the end of their often lengthy and painful treatment, burns victims’ initial reflex is to hide themselves away, particularly if their injuries are clearly visible. They isolate themselves not only to escape stares, but also because no specific structures exist to help them get back to living a (nearly) normal life, and media coverage of the topic is scarce. Founded by Laurent Gaudens, himself severely burnt at the age of 4, the Burns and Smiles association aims to improve the day-to-day lives of burns victims by offering a powerful web-based support network. With a view to heightening the general public’s awareness and helping burns victims step out of the shadows, TBWA Paris and \ELSE relate the story of one such individual, who we join for one very special evening. The film – directed by Nicolas Galoux – demonstrates the extent to which other people’s attitudes and sense of acceptance are two of the keys to coaxing burns victims out of isolation and putting a smile back on their faces, much more than just once a year. Show your support for the Burns and Smiles association: log onto http://burns-and-smiles.org Film advertisement created by TBWA, France for Burns and Smiles, within the category: Public Interest, NGO.

Experiential advertisement created by Hungry & Foolish, France for Action Against Hunger, within the category: Public Interest, NGO.

Crazy things happen in front of Domino’s, but they are not as unbelievable as the price of the pizzas. Film advertisement created by Les Aiguilleurs, France for Domino's Pizza, within the category: Food.

This campaign aims to encourage French people to modify their everyday behavior. It particularly target French women, who are more and more affected by heart attacks. Lucky Day demonstrates with optimism that even the worst day can be good for your heart. In fact, walking 30min per day reduces the risk of heart attack by 20%. Film advertisement created by HUMANSEVEN, France for French Federation of Cardiology, within the category: Health.

Film advertisement created by TBWA, France for McDonald's, within the category: Food.

Two young people are riding side by side on trendy bikes. The weather is warm and nice. Then, a woman stretches her arms in front of her window, a beautiful sun is shining in the sky. We quickly switch from a happy face to another, young people smiling and enjoying a moment together. A can of soda is opened. In a series of quick sequences, happiness is still shared between young people, with a direction that reminds us of teen-movies and music video. They are drinking sodas in wonderful places, cheering and laughing. But at the very end a voice-over reveals that this is not an advertising for any soda brand. But a film entirely made from Getty Images’ contents, images and music included. Film advertisement created by La Chose, France for Getty Images, within the category: Professional Services.

OCTOPUS Watches is a new superior French brand of dive watches in the premium category whilst remaining accessible. A waterproof range from 300m to 1000m, OCTOPUS watches are made in limited quantities in Switzerland, the home country of watchmaking. In the ocean, whether you are a professional or not, one needs to be able to rely on one’s equipment. In the film the « Octopustore » the main idea is therefore to put the watches to the test in order to prove their reliability. Shot in real life conditions, the film demonstrates in a poetic way the OCTOPUS watches capabilities. Through the extraordinary story of an underwater shop, HUMANSEVEN and OCTOPUS also pay tribute to the underwater world that has inspired the watches, and of course, to octopus, the incredible animal chosen by OCTOPUS Watches as an emblem. For more information about Octopus Watches on the website https://www.octopus-watches.com/ Film advertisement created by HUMANSEVEN, France for Octopus Watches, within the category: Personal Accessories.

Challenge: To de-dramatize the somewhat embarrassing, if not plain awkward, moment when “rubber protection” needs to be discussed. Film advertisement created by Goodby Silverstein & Partners, France for Aides, within the category: Public Interest, NGO.

Digital advertisement created by Rosapark, France for Monoprix, within the category: Retail Services.

Why just put a single advertisement on air when you can put several hundreds at the same time? Why make actors talking when there are men randomly taken from the streets who will speak the best? La Boulangère is taking a new turn. On June 5, 2017, La Boulangère arrives on TV with 285 ads, all unique, featuring as many real men as apologies to their wife for not doing enough at home. Film advertisement created by Gloryparis, France for La Boulangère, within the category: Food.

Film advertisement created by DDB, France for McDonald's, within the category: Food.

Film advertisement created by We Are Social, France for RATP, within the category: Transport.

Film advertisement created by JWT, France for Nestle, within the category: Confectionery, Snacks.