PagesJaunes turned to Sid Lee Paris to help them take a stand against the Do It Yourself movement and, with a dash of humor, remind us that nobody does it like a professional. To prove their assertion, the the agency created 3 videos of a whole new genre: Tutorials about how to not do it yourself. PagesJaunes asked 3 of the most followed French tutorial YouTubers to try something new - create their own satirical tutorials wherein they sit idly by while a PagesJaunes professional gives a demonstration of their know-how - the way it should be done if you want the best results. Digital advertisement created by Sid Lee, France for Yellow Pages, within the category: Media.

Digital advertisement created by Digitas, France for Nissan, within the category: Automotive.

Digital advertisement created by Digitas, France for Nissan, within the category: Automotive.

Digital advertisement created by Digitas, France for Nissan, within the category: Automotive.

During its last trip to the desert, the Nissan Navara had an encounter from a different world: a snowmobile! It had to show this challenger who is the toughest of them all… Film advertisement created by Digitas, France for Nissan, within the category: Automotive.

Film advertisement created by Les Gaulois, France for Citroën, within the category: Automotive.

Everyone uses electricity, it is central to our daily lives. But there is little thought put to its actual value and how it is made. To help get people thinking harder about energy, we opened the world’s first “pay with energy” café. In this unique space, you could not pay with cash, or credit card. The only accepted form of currency was energy. Customers generated their own energy by using pedals installed on the bar stools or stepping on special energy-capturing floor tiles. They could then exchange that energy for a sustainable cold brew coffee. 

During its duration, the cafe generated millions of joules, on top of sparking a greater social conversation that spread far beyond the café itself. Digital advertisement created by Digitas, France for Nissan, within the category: Industrial, Agriculture.

Film advertisement created by Sens, France for Qleek, within the category: Electronics, Technology.

Film advertisement created by Sid Lee, France for Ubisoft, within the category: Gaming.

Film advertisement created by Wieden + Kennedy, France for Medecins Sans Frontieres, within the category: Public Interest, NGO.

Content advertisement created by Havas, France for Fondation Chirac, within the category: Public Interest, NGO.

Digital advertisement created by DVNA, France for Prada, within the category: Fashion.

Film advertisement created by Disko, France for Chronopost, within the category: Professional Services.

Ambient advertisement created by Ogilvy, France for Rocky Mountain MS Center, within the category: Public Interest, NGO.

Film advertisement created by Ores Group, France for Quechua, within the category: Fashion.

Film advertisement created by Babel, France for Eco-Mobilier, within the category: Professional Services.

Ambient advertisement created by W&Cie, France for Paris Airports, within the category: Transport.

Film advertisement created by Herezie, France for Williams, within the category: Health.

Film advertisement created by Herezie, France for Williams, within the category: Health.