Copywriters: Antonin Jacquot / M.R.L.Z. Ambient advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.

Depuis près de 10 ans, Snickers® (marque appartenant à Mars Wrigley) signe chacune de ses campagnes « T’es pas toi quand t’as faim ». Aujourd’hui, en collaboration avec l’agence CLM BBDO, la marque pousse la rhétorique à l’extrême et a volontairement introduit des Bounty®dans des emballages de Snickers® pour faire croire à une erreur. Face à la surprise, des internautes ont réagi sur les réseaux sociaux sous le hashtag #SnickersGate.
Snickers® a laissé le bruit se répandre pendant 24h avant de révéler la supercherie dans un film publicitaire créé par l’agence CLM BBDO.

Copywriters: Antonin Jacquot / M.R.L.Z. Ambient advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.

Film advertisement created by TBWA, France for McDonald's, within the category: Food.

Film advertisement created by Buzzman, France for Huawei, within the category: Electronics, Technology.

Film advertisement created by Publicis Conseil, France for Renault, within the category: Automotive.

Digital advertisement created by BETC, France for Young Director Award, within the category: Professional Services.

Direct advertisement created by Glory Paris, France for Glory Paris, within the category: Agency Self-Promo.

Film advertisement created by BETC, France for Canal+, within the category: Media.

At a time where people are more and more divided because of their beliefs in terms of food, Ogilvy Paris and INTERBEV decided to look towards the French savoir-faire in all things sauce and put forth the challenge that of the 500+ iterations of French inspired sauces that exist today, not one sauce suits every food diet: meat lovers, veggies, vegan…and this one sauce needed to be invented to encourage people to make peace around the table despite their opinions Film advertisement created by Ogilvy Paris, France for Naturellement Flexitariens, within the category: Food.

European Executive Creative Director: Alasdhair MacGregor-Hastie President: Ewan Veitch Film advertisement created by TBWA, France for Nissan, within the category: Automotive.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Film advertisement created by Marcel, France for France 24, within the category: Media.

Following two years of consultation and intensive international negotiations, the 193 Member States of UNESCO have agreed to adopt a normative framework on the ethics of artificial intelligence, combining impact-oriented actions and universal principles. Among the issues covered by these actions and principles, probably one of the most urgent is the right to privacy. Today, most personal data are gathered using a familiar form of AI: cookies. As part of a global communication campaign, UNESCO launched a unique digital experience: Cookie Factory It’s an extension available on Google Chrome that allows everyone to browse the internet under an assumed identity and to see how their personal data are collected. From a die-hard cat fan to a hermit, a survivalist and a conspiracy theorist, Cookie Factory allows you to adopt the identity of one of thirty-six fictitious profiles or to create your own profile based on age, gender and some eighty themes. Experiential advertisement created by Omnicom, France for UNESCO, within the category: Public Interest, NGO.

Painting is all about sharing emotions. Through the journey of a painter into a dreamworld of colors and matters, the viewer is invited to live this moment when the painter stops to think to actually feel. Film advertisement created by Les Gens, France for Lefranc Bourgeois, within the category: House, Garden.

Film advertisement created by DDB, France for Playboy, within the category: Health.

Film advertisement created by BETC, France for IBIS, within the category: Hospitality, Tourism.

Film advertisement created by TBWA, France for McDonald's, within the category: Food.

The campaign shows six people with different backgrounds, who want change in their lives but are afraid to talk about it to their loved ones for fear of rejection. Adam wants to leave his job but he’s never spoken about this project to anyone. Ginette wants to sing but she keeps it to herself. Eden took a big decision that changed his life. He never found the opportunity to thank those who supported him. Fatima wants to get married to her boyfriend but she doesn’t dare to tell him. Geneva wants to leave her company and start a new life. Midori has discovered a new side to herself. We asked them to face up to themselves in a mirror and explain their doubts and fears. But, there’s a twist and their lives will never be the same again. With “Know You Can’, AXA launched a signature that encouraged people to have faith in their goals certain in the knowledge that their partner AXA, was there to help them every step of the way. Content advertisement created by Publicis, France for AXA, within the category: Finance.

Film advertisement created by Ores Group, France for Dayuse, within the categories: Hospitality, Tourism, Professional Services.