France
Film advertisement created by Publicis, France for Dacia, within the category: Automotive.
The campaign called “Unsilenced” and was created La Parole aux Sourds with the help of ad agency BETC. It’s the first original song sung entirely through sign language and dance, and features a unique collaboration between electronic duo Haute (who composed the instrumentals) and deaf dancer Billy Read (who wrote the lyrics and performed them in the film through dance).What’s unique about the song is that people won’t realize Billy is singing about how it feels to be isolated in your own country. They’ll think he’s just dancing to the music video until we reveal at the end that he was singing all along. Film advertisement created by BETC, France for La Parole Aux Sourds, within the category: Public Interest, NGO.
Discover the secrets of French cuisine in Lyon. For several weeks, strange rumours have been doing the rounds in Old Lyon: somewhere in the city, in one of the town's traboules or hidden passageways, a mysterious school is said to be found in a secret location. None of Lyon's residents were even vaguely aware of its existence. It is said that this school has inspired some of the greatest chefs and is the source of many French culinary secrets. Its classes are simply outstanding, being based on centuries of culinary tradition and unusual methods. Film advertisement created by Jardin des marques, France for Only Lyon, within the category: Transport.
Film advertisement created by Havas, France for Mercurochrome, within the category: Health.
Film advertisement created by Agence.V., France for Volkswagen, within the category: Automotive.
Integrated advertisement created by Publicis, France for LICRA, within the category: Public Interest, NGO.
Like the official game, 'Scrabble Wifi' is a playful way to get free wifi connection by spelling words. People's words served as WIFI passwords, and their scores into free minutes of connection. Based on scrabble rules, the higher the score, the longer the connection. Ambient advertisement created by Ogilvy, France for Scrabble, within the category: Gaming.
Are executives happy? Even though happiness remains a personal matter, professional life influences necessarily the personal one. In a full employment and « war of talents» context, executives get the possibility to ask themselves the right questions, they get the chance to consider other professional horizons and get the power to choose their employers. That is the message Cadremploi wishes to address to executives through their new signature « Have the ambition to be happy » and its powerful communication campaign executed by Gloryparis that handles with humour resignation and its benefits. Film advertisement created by Gloryparis, France for Cadremploi, within the category: Professional Services.
Film advertisement created by Altmann + Pacreau, France for Mr Moustache, within the category: Fashion.
There's much more to life than just sex. There’s bowling too. And that is what friending app Ricochet got right. Everything starts with a common passion and ends in sex and lust. So goes the story of this new brand film created for them by Gloryparis. The tone is romantic, matched with a British voice that could come straight from a cheap love story novel. The sexually suggestive positions take the audience on a red herring until the true nature of Ricochet is revealed: let’s create social links between people. Film advertisement created by Gloryparis, France for Ricochet, within the category: Electronics, Technology.
Film advertisement created by H-Paris, France for Citroën, within the category: Fashion.
Film advertisement created by Biborg, France for World of Tanks, within the category: Gaming.
Digital advertisement created by Darewin, France for Médecins du Monde, within the category: Public Interest, NGO.
Film advertisement created by BBDO, France for Care, within the category: Public Interest, NGO.
Film advertisement created by Altmann + Pacreau, France for French Red Cross, within the category: Public Interest, NGO.
Film advertisement created by Publicis, France for Carrefour, within the category: Retail Services.
Film advertisement created by Herezie, France for Optifog, within the category: Pharmaceutical.
Everyone loves BURGER KING®. So why deprive our youngest fans of their own menu? That’s why, after having launched KING JUNIOR for the 4 to 7 year olds, BURGER KING®. launches their new KOOL KING menu for the 8 to 12 year olds. Equally tasty and good, it will please the little ones...and their parents! But when being treated to one depends on a good grade at school, everything becomes complicated... Don’t panic! Everyone knows (and especially parents) that with BURGER KING®, a huge appetite needs to be well fed... The WHOPPER® brand thus stages a new campaign featuring a father and daughter who concoct a funny scheme in order to treat themselves to one… Film advertisement created by Buzzman, France for Burger King, within the category: Food.
Digital advertisement created by BETC, France for Young Director Award, within the category: Professional Services.