Recently voted in France (40 years after European countries like Sweden), the law for the educational violence abolition (slapping, spanking, pinching, humiliation) states that parental authority is exercised without physical or psychological violence and prohibits all Ordinary Educational Violence. Beyond the law, and after centuries of existence, habits persist in French homes. It is the mission of the StopVEO association to support parents towards awareness and good parenting. But how to raise parents aware of the harmful effects of such violence, without making them feel guilty and question their whole education method? Publicis Conseil has designed a 3’10’’ film of a rare emotion that moves deeply and goes far beyond telling parents the right way to educate. Brilliantly directed by Laura Sicouri (Insurrection), the film stages a very strong relationship between a mother and her child, through two temporalities, a present and a dream up, that evoke that it is possible not to be violent. This film questions us about what we lose when we give in to educational violence while making an ode to the love for children. When people use educational violence, they give up communication with their child and reduce one of the strongest relationships to a nonconstructive gesture. The film entitled "The words I won’t say " illustrates this moment of loss sharing. Film advertisement created by Publicis, France for StopVEO, within the category: Public Interest, NGO.

Film advertisement created by We Are Social, France for Renault, within the category: Automotive.

Film advertisement created by BETC, France for Reporters Without Borders, within the category: Public Interest, NGO.

Film advertisement created by Publicis, France for WWF, within the category: Public Interest, NGO.

Digital advertisement created by Buzzman, France for Burger King, within the category: Food.

When we think of well-being at home, we often think of the comfort of a sofa or a bed, the luminosity or the decoration. But rarely our heating or air conditioning system. However, studies show that thermal discomfort is the number one complaint of housing in France (barometer Qualitel/Ipsos 2020). With this in mind, Atlantic, the French leader in thermal solutions, has decided to evolve its brand platform with a major objective: to make the French aware that a well-equipped house is the assurance of feeling good at home. And who better than a leader like Atlantic to ensure this comfort? A platform that is expressed through a new brand signature: "Atlantic. We feel good in your home." Film advertisement created by Ogilvy, France for Atlantic, within the categories: Electronics, Technology, House, Garden.

Film advertisement created by BETC, France for Decathlon, within the category: Retail Services.

Film advertisement created by Ogilvy, France for Stimorol, within the category: Confectionery, Snacks.

Digital advertisement created by Mazarine, France for Perrier, within the category: Non-Alcoholic Drinks.

Digital advertisement created by DVNA, France for Prada, within the category: Fashion.

Film advertisement created by TBWA, France for McDonald's, within the category: Food.

Film advertisement created by Herezie, France for Harmonie Mutuelle, within the category: Public Interest, NGO.

Film advertisement created by Altmann + Pacreau, France for Stihl, within the category: Electronics, Technology.

Valérie Accary - BUZZ Media LE FIGARO -29/03/2016

All begun with a commonplace gesture : a father who steals his son's Pitch… and returns the empty packaging to him! A theft of Pitch that triggers the spirit of play and revenge of the children who have decided that this time, they will not let it go! Film advertisement created by Les Gros Mots, France for Pitch, within the category: Food.

Film advertisement created by Sens, France for Helpling, within the category: Professional Services.

Film advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.

Film advertisement created by BBDO, France for Mercedes, within the category: Automotive.