Pendant la période du confinement, CLM lance L'oeil https://medium.com/@loeildeCLMbbdo Un regard qui vise à vous transmettre des instantanés pour considérer l’actualité sous un nouveau prisme. Un regard sur les gens : parce qu’on a tous une façon différente de vivre cette période mettons-nous à la place des gens de leurs problématiques et de leurs nouvelles aspirations Un regard sur les industries : parce que chaque métier est différent, comment chacun réagit face à la crise sanitaire ? L’oeil de : parce que l’on a tous un avis personnel sur cette crise, 5 questions posées à une personne, du métier ou pas, pour nous éclairer.

M6 Mobile is one of the mobile leaders for teenagers in France. In 2012, they launched a campaign depicting the younger generation being able to change their world into a better, funnier and more entertaining place, thanks to their mobile carrier. Idea: Wouldn't it be cool if we just make their world better for real ? With Instagram, users take a photo of everything they find boring, ugly, sad, uncool, and propose how you would change it, improve it or enhance it. Then, they share it with the world using the hashtag #wouldn't it rock if. If the post becomes popular, we make it happen! In the following 2 months, we made the dreams of M6 Mobile fans come true, bringing to life the contributions that got the most likes. We wrote, produced, and broadcast 1 episode per week, keeping the campaign totally real-time and intimately connected to our fans. A giant graffiti painted on a wall, a cool skateboard video on the snow, a comedy, a sports program, a zombie movie and we even sent someone to the moon. Sometimes it was for real, and sometimes it was fiction but each time, the fan was the hero of the content. From a traditional campaign message, we came up with a real-time production of cool contents, intimately linked to the real everyday concerns of our fans. Digital advertisement created by Blast Radius, France for M6 mobile, within the category: Electronics, Technology.

Ambient advertisement created by W&Cie, France for Paris Airports, within the category: Transport.

Film advertisement created by Altmann + Pacreau, France for Mr Moustache, within the category: Fashion.

Film advertisement created by Havas, France for Havas, within the category: Agency Self-Promo.

Film advertisement created by BETC, France for Club Med, within the category: Transport.

Film advertisement created by Publicis, France for Saint Gobain, within the category: Industrial, Agriculture.

At the beginning of the year, SNCF has launched a brand-new ad campaign, inspired by one of their foundational purposes : ‘‘To offer everyone the freedom to easily move around while preserving the planet.” as expressed, a few weeks ago. Trains give off 30 times less CO2 than individual cars and 20 times less than planes It is from this assessment that TBWA\Paris created the campaign for SNCF with a simple message: taking the train means being a responsible citizen and doing something for the benefit of the planet. Assuming this position places the passengers at the heart of the message, thanking them, “each day, 5 million of you choose the train which means 5 million tonnes less of CO2 in the environment’’. The film showcases the successive blooming of a multitude of flowers. 5 images taken every 5 seconds, day and night; a total of 14,000 images per flowers, were recreated into a time lapse. 50 varieties of flowers and more than 200 hours of shots were necessary for the filming. Film advertisement created by TBWA, France for SNCF, within the category: Transport.

Experience the banner live here: http://www.biborg-interactive.com/campagnes/uncharted-3-uk/ign/index.html Digital advertisement created by Biborg, France for Uncharted 3, within the category: Gaming.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Film advertisement created by Serviceplan, France for Cash Converters, within the category: Finance.

Film advertisement created by Les Gaulois, France for HOP! Air France, within the category: Transport.

Download the software for free at http://ford.fr/keyfreelogin To illustrate all the benefit of Ford Keyfree technology, we created Ford Keyfree login. The first software that logs in and logs out automatically your web accounts using your smartphone as a key. No more facebook hacking, no more passwords to remember. Digital advertisement created by Ogilvy, France for Ford, within the category: Automotive.

Film advertisement created by DDB, France for Lipton, within the category: Non-Alcoholic Drinks.

Film advertisement created by Sid Lee, France for SKYN Condoms, within the category: Health.

Film advertisement created by TBWA, France for Aides, within the category: Public Interest, NGO.

À PROPOS DE CAFÉ GRAND'MÈRE
La marque de café française Grand’mère, créée en 1954 fait partie du groupe néerlandais Jacobs Douwe Egberts (JDE). En France JDE est présent sur le marché hexagonal avec les marques L’Or, Senseo, Tassimo, Jacques Vabre, Grand’Mère, Maxwell House, Velours Noir et Maison du Café.

Pionnière dans le domaine de la publicité, Grand’Mère se fait remarquer à la fin des années 70 avec son claim, « Grand’Mère sait faire un bon café ». Devenu rapidement culte et immédiatement identifiable, le jingle devient un grand classique de la publicité et accompagnera toutes les communications de la marque depuis-lors.

Historiquement connue pour son café torréfié, la marque n’a eu de cesse d’innover ces dernières années. Elle existe désormais dans la plupart des segments (dosettes souples, système Tassimo, grains…) et notamment en capsules aluminium depuis cette année

When we think of well-being at home, we often think of the comfort of a sofa or a bed, the luminosity or the decoration. But rarely our heating or air conditioning system. However, studies show that thermal discomfort is the number one complaint of housing in France (barometer Qualitel/Ipsos 2020). With this in mind, Atlantic, the French leader in thermal solutions, has decided to evolve its brand platform with a major objective: to make the French aware that a well-equipped house is the assurance of feeling good at home. And who better than a leader like Atlantic to ensure this comfort? A platform that is expressed through a new brand signature: "Atlantic. We feel good in your home." Film advertisement created by Ogilvy, France for Atlantic, within the categories: Electronics, Technology, House, Garden.

Outdoor advertisement created by Marcel, France for Fnac, within the category: Retail Services.