JCDecaux France transformed 3 bus shelters into showrooms for Kiabi to showcase its new collection with real models. Ambient advertisement created by JCDecaux, France for Kiabi, within the category: Fashion.

Pendant la période du confinement, CLM lance L'oeil https://medium.com/@loeildeCLMbbdo
Un regard qui vise à vous transmettre des instantanés pour considérer l’actualité sous un nouveau prisme.
Un regard sur les gens : parce qu’on a tous une façon différente de vivre cette période mettons-nous à la place des gens de leurs problématiques et de leurs nouvelles aspirations​
Un regard sur les industries : parce que chaque métier est différent, comment chacun réagit face à la crise sanitaire ?​
L’oeil de : parce que l’on a tous un avis personnel sur cette crise, 5 questions posées à une personne, du métier ou pas, pour nous éclairer.

These 22 players were expecting an ordinary match in an ordinary stadium, but they never had expected that. Film advertisement created by Saatchi & Saatchi, France for SFR, within the category: Media.

Film advertisement created by Rosapark, France for Ouigo, within the category: Transport.

Film advertisement created by TBWA, France for McDonald's, within the category: Food.

During its last trip to the desert, the Nissan Navara had an encounter from a different world: a snowmobile! It had to show this challenger who is the toughest of them all… Film advertisement created by Digitas, France for Nissan, within the category: Automotive.

Digital advertisement created by Buzzman, France for You Got Trumped, within the category: Media.

Film advertisement created by Mazarine, France for Van Cleef & Arpels, within the category: Personal Accessories.

Outdoor advertisement created by Ogilvy, France for Netflix, within the category: Media.

Film advertisement created by Publicis, France for Dacia, within the category: Automotive.

Film advertisement created by TBWA, France for McDonald's, within the category: Food.

To promote Europcar’s new international communication strategy and the ultra-customization of its offers, Paris agency Rosapark created a film and outdoor campaign to leverage the brand slogan “Moving Your Way”. The slogan has been rephrased to include first names – a fresh and immersive way to highlight the brand’s ability to provide personalized offers and services, such as ToMyDoor (vehicles delivered to the customer’s home or office) or Selection (luxury cars). The names themselves have been hand-written to further emphasize the international rental agency’s dedication to its customers’ ever-evolving needs. To promote the campaign, the agency launched a unique social media and event activation in early June, by building the first carousel for adults in the heart of London. Passers-by were invited to re-live a classic childhood experience… with a grown-up twist. Working over a period of several days, the agency built a gigantesque carousel, 5 meters high and 11 meters wide, with 5 of the latest Mercedes-Benz models. Passers-by were invited to take a spin and live out their dreams under a cloud of over 10,000 balloons. The whole experience was encapsulated in a light-hearted 45’’ film which features the carousel’s construction, discovery and use by the general public. Ambient advertisement created by Rosapark, France for Europcar, within the category: Automotive.

Experience the banner live here: http://www.biborg-interactive.com/campagnes/uncharted-3-uk/ign/index.html Digital advertisement created by Biborg, France for Uncharted 3, within the category: Gaming.

Digital advertisement created by Publicis, France for Renault, within the category: Automotive.

Since 2008, the Jardin d’Arcadie are developing service residences for autonomous and semi-autonomous seniors, in search for a home corresponding to their age : innovative housing solutions between the historical home and nursing structures to free themselves from daily constraints. With 33 residences to date, the Jardins d’Arcadie are planning on opening 35 new residences for 2021. Each residence possessed 90 to 110 apartments, with an average living surface of 40 m2 corresponding to the rental demand. Studios are found, T1bis, T2 and T3, with services included in the accommodation package, such as the caretaker service, the 24/7 staff presence, the coordination service, the entertainment programme, and shared spaces. On-demand services can be chosen as an option: catering, services to individuals, parties and animations to pay for, beauty salon, and a laundry service. Film advertisement created by Gloryparis, France for Les Jardins d'Arcadie, within the category: Professional Services.

Because, it’s time to change the rules of the game – the social inequalities of our world. This year, French people will have to choose their new President. Social inequality divides the French society and it’s critical to remind everybody the importance of this issue. Adults get used to social unfairness… But kids can’t bare it. Kids’ reactions to situations are often very interesting because they’re truthfully blunt with no preconceived or learned bias. In “The Society Game” experience, we see how they react to our unfair world. Experiential advertisement created by Herezie, France for Observatoire des Inegalities, within the category: Public Interest, NGO.

Digital advertisement created by Rosapark, France for Monoprix, within the category: Retail Services.

Film advertisement created by BETC, France for Human Rights Watch, within the category: Public Interest, NGO.

Film advertisement created by Altmann + Pacreau, France for Smartbox, within the category: Retail Services.