Everyone knows that, faced with today’s ecological challenges, we must learn to consume differently, in a more virtuous way. Corporations and people alike – we all need to adopt the right measures and do so as soon as possible. One of the measures we hear about most is, of course, buying less. That’s why renting is becoming trendy again and why we’re seeing so many sharing solutions pop-up and start-ups promoting them abound. Kiloutou has been promoting the economic and ecological benefits of sharing for over 40 years. It’s at the heart of the European brand’s construction and DIY equipment rental business. After all, renting is, itself, the sharing of resources, and is rooted in the economy of sharing and sustainability. Film advertisement created by Rosapark, France for Kiloutou, within the categories: Electronics, Technology, House, Garden, Professional Services.

This year, for its new brand campaign, Transavia airlines and Uber are teaming up to create Uber Escape, an innovative alternative, proving the accessibility of travel. How does it work ? Just use the Uber app normally. Select UberEscape like you select UberX or UberPool and find out real-time last minute flights from the nearest airport. For the price of the Uber Trip, the Transavia Flight is included. From March 13th to March 17th in Paris, Nantes and Lyon. This service takes you instantly on holiday from your current position to a Transavia destination such as Barcelona, ​​Lisbon, Vienna, Porto, London, Amsterdam. Ambient advertisement created by Les Gaulois, France for Transavia Airlines, within the category: Transport.

Film advertisement created by TBWA, France for McDonald's, within the category: Food.

Digital advertisement created by Leo Burnett, France for Noémi, within the category: Public Interest, NGO.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

M6 Mobile is one of the mobile leaders for teenagers in France. In 2012, they launched a campaign depicting the younger generation being able to change their world into a better, funnier and more entertaining place, thanks to their mobile carrier. Idea: Wouldn't it be cool if we just make their world better for real ? With Instagram, users take a photo of everything they find boring, ugly, sad, uncool, and propose how you would change it, improve it or enhance it. Then, they share it with the world using the hashtag #wouldn't it rock if. If the post becomes popular, we make it happen! In the following 2 months, we made the dreams of M6 Mobile fans come true, bringing to life the contributions that got the most likes. We wrote, produced, and broadcast 1 episode per week, keeping the campaign totally real-time and intimately connected to our fans. A giant graffiti painted on a wall, a cool skateboard video on the snow, a comedy, a sports program, a zombie movie and we even sent someone to the moon. Sometimes it was for real, and sometimes it was fiction but each time, the fan was the hero of the content. From a traditional campaign message, we came up with a real-time production of cool contents, intimately linked to the real everyday concerns of our fans. Digital advertisement created by Blast Radius, France for M6 mobile, within the category: Electronics, Technology.

To make the new Nissan Micra N-Sport appealing to people who are always on the go, in style, and use technology to keep going, we combined the style of sportswear brands with a car commercial to achieve the attitude that resonates with these ‘urban athletes’. Film advertisement created by Publicis, France for Nissan, within the category: Automotive.

Film advertisement created by KRYS, France for Les Gaulois, within the category: Personal Accessories.

Experiential advertisement created by Hungry & Foolish, France for Action Against Hunger, within the category: Public Interest, NGO.

Ambient advertisement created by Havas, France for Point.P, within the category: House, Garden.

Digital advertisement created by BDDP, France for Darty, within the category: Retail Services.

CANALPLAY is the subscription VOD offer from the Canal+ group: pay once a month and have access to unlimited movies and series. So many programs that one life is not enough to watch everything. Our solution: we created a coffee. We launched on the market Insomny Coffee to help people to watch movies and series day and night. Ambient advertisement created by Buzzman, France for Canalplay, within the category: Media.

Film advertisement created by Ogilvy, France for Perrier, within the category: Non-Alcoholic Drinks.

Film advertisement created by TBWA, France for McDonald's, within the category: Food.

Film advertisement created by JWT, France for Nestle, within the category: Confectionery, Snacks.

Film advertisement created by TBWA, France for PlayStation, within the category: Gaming.

PagesJaunes turned to Sid Lee Paris to help them take a stand against the Do It Yourself movement and, with a dash of humor, remind us that nobody does it like a professional. To prove their assertion, the the agency created 3 videos of a whole new genre: Tutorials about how to not do it yourself. PagesJaunes asked 3 of the most followed French tutorial YouTubers to try something new - create their own satirical tutorials wherein they sit idly by while a PagesJaunes professional gives a demonstration of their know-how - the way it should be done if you want the best results. Digital advertisement created by Sid Lee, France for Yellow Pages, within the category: Media.

Pendant la période du confinement, CLM lance L'oeil https://medium.com/@loeildeCLMbbdo
Un regard qui vise à vous transmettre des instantanés pour considérer l’actualité sous un nouveau prisme.
Un regard sur les gens : parce qu’on a tous une façon différente de vivre cette période mettons-nous à la place des gens de leurs problématiques et de leurs nouvelles aspirations​
Un regard sur les industries : parce que chaque métier est différent, comment chacun réagit face à la crise sanitaire ?​
L’oeil de : parce que l’on a tous un avis personnel sur cette crise, 5 questions posées à une personne, du métier ou pas, pour nous éclairer.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.