From September 2nd to October 6th, BURGER KING sets up a new political meeting in France and launches Democratic Burger: the first 2€ democratically elected burger. For the first time of the brand history, the operation will invite french people to vote for the 2€ burger that they want for the following week. Created by Buzzman, this integrated campaign will certainly run the discussion in french homes. September 2nd is a founder day for the French democracy. For the first time in the brand history, BURGER KING France lets its customers decide which promotional product they want! Indeed, BURGER KING France decided to invite all the french people to vote on its app in order to weekly elect the burger that will be at 2€ among 8 in the running (Crispy Chicken, Big King®, Big Fish, Whopper®, Chicken Tendercrisp®, Steakhouse, BBQ Cheese & Bacon et Bacon Lover). This integrated campaign is declined on TV, on web and on local print. We can find the operation in every BURGER KING restaurants from September 2nd to October 6th. Leaving that much choice to the French to decide, we haven’t seen that since De Gaulle! Film advertisement created by Buzzman, France for Burger King, within the category: Food.

BBDO Paris builds up mystery for Mercedes-Benz
BBDO Paris is taking advantage of the New Year to share its new Mercedes-Benz film with us.
To showcase the technological innovation in Mercedes Me services, “The Encounter” tells the story of a group of children who are mysteriously fascinated by their neighbour’s Mercedes.
Far from settling for an effective product demo, the commercial skilfully borrows from the codes of fantasy films from our childhood, with a plot revolving around the E Class Wagon.
 
As with The Investigation in 2015, BBDO Paris’ integrated production team directly produced this new work. 
The film will initially be released online from the end of December.

Digital advertisement created by Buzzman, France for Canalplay, within the category: Media.

Film advertisement created by Publicis Conseil, France for Renault, within the category: Automotive.

Copywriters: Antonin Jacquot / M.R.L.Z. Ambient advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.

Ambient advertisement created by Marcel, France for Intermarche, within the category: Retail Services.

When it comes to the last slice of pizza, blackmailing can be a very effective way to get it. Film advertisement created by Les Aiguilleurs, France for Domino’s, within the category: Food.

400,000 people get injured in fires every single year in France, with 10,000 being medically diagnosed as having severe burns. On reaching the end of their often lengthy and painful treatment, burns victims’ initial reflex is to hide themselves away, particularly if their injuries are clearly visible. They isolate themselves not only to escape stares, but also because no specific structures exist to help them get back to living a (nearly) normal life, and media coverage of the topic is scarce. Founded by Laurent Gaudens, himself severely burnt at the age of 4, the Burns and Smiles association aims to improve the day-to-day lives of burns victims by offering a powerful web-based support network. With a view to heightening the general public’s awareness and helping burns victims step out of the shadows, TBWA Paris and \ELSE relate the story of one such individual, who we join for one very special evening. The film – directed by Nicolas Galoux – demonstrates the extent to which other people’s attitudes and sense of acceptance are two of the keys to coaxing burns victims out of isolation and putting a smile back on their faces, much more than just once a year. Show your support for the Burns and Smiles association: log onto http://burns-and-smiles.org Film advertisement created by TBWA, France for Burns and Smiles, within the category: Public Interest, NGO.

Film advertisement created by Sens, France for Qleek, within the category: Electronics, Technology.

Children dream of playing with their parents… but these do not always have time to spend with the kids. This is why Hasbro reunited 4 children to ask them about it. Calling on real parents/kids duos, a surprise has been prepared for them ! Video has made 2,7 million organic views on only one media: http://bit.ly/2Xz19Bm Experiential advertisement created by Creapills, France for Hasbro, within the category: Gaming.

Film advertisement created by BBDO, France for Masterkoo, within the category: Retail Services.

Film advertisement created by Les Gaulois, France for Citroën, within the category: Automotive.

Citroën returns to the Tour de France more than 20 years later with its AG2R Citroën Team. It had to be announced! We have put a double device in place: - A stunt where we offered a unique experience around the self-service bike stations. These users thought they were making a daily trip and we gave them a real stage of the tour. - A social media hack, where Citroën went to interact with Facebook users who posted their last bike ride more than 2 months ago to suggest that they get back in the saddle. Experiential advertisement created by Digital Playas, France for Citroën, within the category: Automotive.

Film advertisement created by DDB, France for Volkswagen, within the category: Automotive.

Film advertisement created by Havas, France for B&B Hotels, within the category: Transport.

Direct advertisement created by Glory Paris, France for Glory Paris, within the category: Agency Self-Promo.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Film advertisement created by BETC, France for ba&sh, within the category: Fashion.

Film advertisement created by Publicis, France for Carrefour, within the category: Retail Services.

Film advertisement created by Havas, France for Mercurochrome, within the category: Health.