The Agency has been exploring different ways of working, creating and producing and has launched its own Content Lab: a space where the pace is reduced, pressure from daily tasks removed along with the ability to give sufficient time to take a big step back in order to find the right partners, produce, think and put things into question. The driving force being Freedom. From this was born the Citroën Forward project. One year ago the Agency presented a wild idea to the Citroën Client and proposed a completely different way of approaching and producing it. The story of a man face to face with nature in which the Agency was free to create it's own form and tone. The car is shown in a way that has never been seen before and the brand logo appears nowhere in the film. When confronted with the question should we have a classic logo at the end of the film? The answer from Xavier Beauregard was is it possible to have missed the brand? In conclusion the Agency has produced a hybrid piece of work which is hard to identify or even name: in short an unidentified advertising object. Film advertisement created by HUMANSEVEN, France for Citroën, within the category: Automotive.

Film advertisement created by Publicis, France for Stihl, within the category: Industrial, Agriculture.

Film advertisement created by Hemisphere Droit, France for IKEA, within the category: House, Garden.

Film advertisement created by Serviceplan, France for Auchan, within the category: Retail Services.

Adidas Paris trusts Birth Productions for the launch of its iconic Predator football boot, freshly redesigned for 2020. Our duo of directors, Yohan Ungar and Valentin Guiod, immerses us into the Parisian streets and bypasses its walls with a thrilling energy. The new generation of young players are competing, not always by the rules, because the smartest have sometimes to be unfair to win and impress. The film, through all these different formats, builds a relentless rhythm and a strong collage aesthetic.

Film advertisement created by DDB, France for McDonald's, within the category: Food.

When Lars, a postman, meets a girl on his daily postal round, he instantly falls for her. The only problem? His noisy vehicle keeps disturbing her small-but-angry dog, who blocks him from getting anywhere near to his new crush. The Postman endures multiple comical attacks from the possessive dog, until finally, he is given a set of keys to a brand-new Renault Kangoo Z.E., allowing him to silently approach his crush, Karen. Film advertisement created by Publicis Conseil, France for Renault, within the category: Automotive.

LA FONDATION POUR LA RECHERCHE MÉDICALE ET CLM BBDO LANCENT UNE VASTE CAMPAGNE DE COMMUNICATION LE 21 SEPTEMBRE 2018 POUR FAIRE PROGRESSER LA RECHERCHE SUR LA MALADIE D’ALZHEIMER.

The Young Director Award (YDA) showcases and rewards some of the most talented young directors from across the globe. This year the President of the YDA, François Chilot, called on BETC to find a new creative concept to celebrate and publicise the event. The new tagline: "Directing, it's in your bones," is a nod to the successful "Born to Create Drama" campaign from 2010. The film shows a young boy who bluntly walks in on his parents in bed together and starts giving them instructions on how to improve their performance. Creative Director Damien Bellon Film advertisement created by Euro RSCG, France for Young Director Award, within the category: Professional Services.

Digital advertisement created by TBWA, France for Action Contre La Faim, within the category: Public Interest, NGO.

Just Dance - You never know someone until you dance with them - Film Sarah

PagesJaunes turned to Sid Lee Paris to help them take a stand against the Do It Yourself movement and, with a dash of humor, remind us that nobody does it like a professional. To prove their assertion, the the agency created 3 videos of a whole new genre: Tutorials about how to not do it yourself. PagesJaunes asked 3 of the most followed French tutorial YouTubers to try something new - create their own satirical tutorials wherein they sit idly by while a PagesJaunes professional gives a demonstration of their know-how - the way it should be done if you want the best results. Digital advertisement created by Sid Lee, France for Yellow Pages, within the category: Media.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Film advertisement created by BETC, France for Evian, within the category: Non-Alcoholic Drinks.

Download the software for free at http://ford.fr/keyfreelogin To illustrate all the benefit of Ford Keyfree technology, we created Ford Keyfree login. The first software that logs in and logs out automatically your web accounts using your smartphone as a key. No more facebook hacking, no more passwords to remember. Digital advertisement created by Ogilvy, France for Ford, within the category: Automotive.

Integrated advertisement created by BETC, France for Evian, within the category: Non-Alcoholic Drinks.

Film advertisement created by TBWA, France for GMF, within the category: Finance.

Film advertisement created by TBWA, France for SNCF, within the category: Transport.

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