Digital advertisement created by TBWA, France for Dagoma, within the category: Professional Services.

Film advertisement created by DDB, France for Honda, within the category: Automotive.

Seat belt use, helmet use, sober driving … Today these safety habits seem self-evident to everyone, but that wasn't always the case. This film digs through historical video archives that show the ongoing misconceptions and unhappiness of the French public, who have all too often resisted new safety measures, forgetting that Sécurité Routière's sole concern has always been the preservation of their lives and that of their loved ones. Film advertisement created by La Chose, France for Road Safety, within the category: Public Interest, NGO.

Film advertisement created by TBWA, France for Aides, within the category: Public Interest, NGO.

When the dialogue between neighbours is broken, the notary can get involved and act as a mediator. Film advertisement created by Le Vestiaire, France for Chambre des Notaires de la Gironde, within the category: Public Interest, NGO.

6 months after Louis, a first chatbot relating to baggage, Lucie was born with an ambitious goal: to book your perfect trip through a conversational experience. Knowing that 2/3 social media users do not have a specific destination in mind, Lucie offers a fun and innovative conversational experience to everyone. Addressing millennials, we defined a playful tone and witty visual language living on one full edit and three specific cut-downs for media targeting. Reaching travelers from France, Canada, US and UK, Lucie brings fun and rich content through an innovative touchpoint to support sales: social conversational commerce. Digital advertisement created by Goodkids, France for Air France, within the category: Transport.

Film advertisement created by Wieden + Kennedy, France for Medecins Sans Frontieres, within the category: Public Interest, NGO.

The Young Director Award (YDA) showcases and rewards some of the most talented young directors from across the globe. This year the President of the YDA, François Chilot, called on BETC to find a new creative concept to celebrate and publicise the event. The new tagline: "Directing, it's in your bones," is a nod to the successful "Born to Create Drama" campaign from 2010. The film shows a young boy who bluntly walks in on his parents in bed together and starts giving them instructions on how to improve their performance. Creative Director Damien Bellon Film advertisement created by Euro RSCG, France for Young Director Award, within the category: Professional Services.

Volkswagen opposes key European laws that we need if we're going to save our planet from climate change. All is not lost. We feel the good in Volkswagen. Help us turn VW away from the Dark Side. Join the rebellion: http://vwdarkside.com/

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Film advertisement created by DDB, France for Volkswagen, within the category: Automotive.

Film advertisement created by Publicis, France for Dacia, within the category: Automotive.

Film advertisement created by W&Cie, France for NF, within the category: Professional Services.

Direct advertisement created by Serviceplan, France for Securite Routiere, within the category: Public Interest, NGO.

Since 2008, the Jardin d’Arcadie are developing service residences for autonomous and semi-autonomous seniors, in search for a home corresponding to their age : innovative housing solutions between the historical home and nursing structures to free themselves from daily constraints. With 33 residences to date, the Jardins d’Arcadie are planning on opening 35 new residences for 2021. Each residence possessed 90 to 110 apartments, with an average living surface of 40 m2 corresponding to the rental demand. Studios are found, T1bis, T2 and T3, with services included in the accommodation package, such as the caretaker service, the 24/7 staff presence, the coordination service, the entertainment programme, and shared spaces. On-demand services can be chosen as an option: catering, services to individuals, parties and animations to pay for, beauty salon, and a laundry service. Film advertisement created by Gloryparis, France for Les Jardins d'Arcadie, within the category: Professional Services.

KYMONO launches its style office: THE STUDIO Kymono advises and accompanies you further to create your unique style and tailor-made outfits to your image. Film advertisement created by Sens, France for Kymono, within the category: Fashion.

Digital advertisement created by Gyro, France for Oxford, within the category: Electronics, Technology.

Digital advertisement created by Ogilvy, France for Ogilvy Paris, within the category: Agency Self-Promo.

Painting is all about sharing emotions. Through the journey of a painter into a dreamworld of colors and matters, the viewer is invited to live this moment when the painter stops to think to actually feel. Film advertisement created by Les Gens, France for Lefranc Bourgeois, within the category: House, Garden.