Film advertisement created by TBWA, France for Burns and Smiles, within the category: Public Interest, NGO.

Because we can’t always act for your child. Sidaction helps parents protect their children against AIDS. Film advertisement created by Leo Burnett, France for Sidaction, within the category: Public Interest, NGO.

When it comes to the last slice of pizza, blackmailing can be a very effective way to get it. Film advertisement created by Les Aiguilleurs, France for Domino’s, within the category: Food.

Film advertisement created by BETC, France for Square Habitat, within the category: Professional Services.

Film advertisement created by W Atjust, France for FNTP, within the category: Public Interest, NGO.

Film advertisement created by DDB, France for National Geographic, within the category: Media.

Film advertisement created by Marcel, France for Orange, within the category: Electronics, Technology.

Digital advertisement created by Publicis, France for France 3, within the category: Media.

Film advertisement created by Altmann + Pacreau, France for Mr Moustache, within the category: Fashion.

If you drive the Mysterious Passenger to IKEA, he will make you win 1000€ to spend at IKEA. Play on http://www.covoiturage.ikea.fr, the French IKEA's Carpool service, and try to take him in your car. Digital advertisement created by La Chose, France for IKEA, within the category: House, Garden.

Film advertisement created by TBWA, France for PlayStation, within the category: Gaming.

Film advertisement created by BBDO, France for Mario + Rabbids Kingdom Battle, within the category: Gaming.

Because, it’s time to change the rules of the game – the social inequalities of our world. This year, French people will have to choose their new President. Social inequality divides the French society and it’s critical to remind everybody the importance of this issue. Adults get used to social unfairness… But kids can’t bare it. Kids’ reactions to situations are often very interesting because they’re truthfully blunt with no preconceived or learned bias. In “The Society Game” experience, we see how they react to our unfair world. Experiential advertisement created by Herezie, France for Observatoire des Inegalities, within the category: Public Interest, NGO.

Film advertisement created by Rosapark, France for Skoda, within the category: Automotive.

Film advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.

Ambient advertisement created by Marcel, France for Intermarche, within the category: Retail Services.

Film advertisement created by BETC, France for Eric Bompard, within the category: Fashion.

Film advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.

International Executive Creative Director: Erik Vervroegen Productions Director: J.A.C.K Film advertisement created by Marcel, France for Valege Lingerie, within the category: Fashion.