Valérie Accary - BUZZ Media LE FIGARO -29/03/2016

Film advertisement created by La Chose, France for La Monnaie de Paris, within the categories: Fashion, Public Interest, NGO.

Children dream of playing with their parents… but these do not always have time to spend with the kids. This is why Hasbro reunited 4 children to ask them about it. Calling on real parents/kids duos, a surprise has been prepared for them ! Video has made 2,7 million organic views on only one media: http://bit.ly/2Xz19Bm Experiential advertisement created by Creapills, France for Hasbro, within the category: Gaming.

Film advertisement created by H-Paris, France for Darty, within the category: House, Garden.

Digital advertisement created by Darewin, France for Médecins du Monde, within the category: Public Interest, NGO.

Google is investing a lot into its Google Cloud business and wants to attract enterprise consumers (and compete against Amazon Web Services that currently has a dominant market share). Google challenged Herezie to reach high-profile CEOS of huge companies in order to introduce them to its superior cloud offering. Herezie came up with a brilliant idea that uses data in a creative way and relies on a very non-digital medium to sell a digital product: books. But not any book. A book that tells the future of your professional life. How does it work? A boatload of data was fed into Google Cloud that was able to predict from it what the next ten years of a CEO would look like. Herezie then teamed up with a renowed publishing house and expert ghostwriters to pen unique biographies of ten CEOs of the largest firms in the country. An esteemed economist also wrote the foreword for each book. And only one copy of each book was produced that was hand delivered to each CEO. Imagine the surprise they got when they received their future biography. That's a heck of a salespitch. Direct advertisement created by Herezie, France for Google, within the category: Electronics, Technology.

Production: Le Potager Prod. Film advertisement created by BBDO, France for Carte Noire, within the category: Non-Alcoholic Drinks.

For all the refugees, living is already winning. Across the world, the refugees are forced to leave their country due to violence and persecution. Their perilous journey deserves to be seen through the lens of true heroic physical exploit. While athletes surpass themselves to win, refugees do it to live. Film advertisement created by Josiane, France for La Cimade, within the category: Public Interest, NGO.

Writing a text message, opening a popup, sharing one’s feelings, making a call, drafting an email, or simply surfing the internet. All these activities have become daily rituals. In fact, Millennials reportedly spend on average two hours a day on their mobile phones. Cell-phones have become ubiquitous in our daily lives because they help reinforce our social links and enable us to connect us to the rest of the world, particularly to the ones we love. The safety of French drivers is a key societal issue that needs to be addressed by all telecom operators, hand in hand with France’s Road Safety Authority (Sécurité Routière). So Orange chose to do its bit, echoing the public authority initiatives already underway. Film advertisement created by La Chose, France for Orange, within the category: Electronics, Technology.

Ambient advertisement created by Wunderman, France for Le Drugstore Parisien, within the categories: Health, Pharmaceutical, Retail Services.

Digital advertisement created by Ogilvy, France for Ogilvy Paris, within the category: Agency Self-Promo.

Today, Claire has an appointment. And she is happy Claire. Optimistic, she has confidence in her future. She believes in her projects. Unfortunately, that meeting, she didn’t anticipate it. Today, Claire learns that she has to go bankrupt, like 50,000 entrepreneurs every year. Without a safety net, she’s alone. Claire is thinking about her employees, her clients. What will she say to her children, her friends. And do you control that risk? For 40 years the GSC association has supported entrepreneurs in the event of loss of business. Entrepreneurs protecting you is our business. GSC Association. While every year more than 50,000 business executives face liquidations or revocations without protection, the GSC association is staging the unforeseen meeting of failure with an entrepreneur. Film advertisement created by Coriolink, France for Association GSC, within the category: Finance.

Film advertisement created by Publicis, France for AXA, within the category: Finance.

International Executive Creative Director: Erik Vervroegen Productions Director: J.A.C.K Film advertisement created by Marcel, France for Valege Lingerie, within the category: Fashion.

Two young people are riding side by side on trendy bikes. The weather is warm and nice. Then, a woman stretches her arms in front of her window, a beautiful sun is shining in the sky. We quickly switch from a happy face to another, young people smiling and enjoying a moment together. A can of soda is opened. In a series of quick sequences, happiness is still shared between young people, with a direction that reminds us of teen-movies and music video. They are drinking sodas in wonderful places, cheering and laughing. But at the very end a voice-over reveals that this is not an advertising for any soda brand. But a film entirely made from Getty Images’ contents, images and music included. Film advertisement created by La Chose, France for Getty Images, within the category: Professional Services.

Real estate agents are in the bullseye and are increasingly criticized. As a result, people prefer to handle their property on their own. Orpi, France’s leading network of real estate agents, wanted to restore trust and further build differentiation amongst its various target audiences. Therefore the idea was to twist a market convention by empowering the one who is really ideally positioned to speak convincingly about a property, namely… the property itself! Film advertisement created by Hungry and Foolish, France for Orpi, within the category: Professional Services.

Discover the secrets of French cuisine in Lyon. For several weeks, strange rumours have been doing the rounds in Old Lyon: somewhere in the city, in one of the town's traboules or hidden passageways, a mysterious school is said to be found in a secret location. None of Lyon's residents were even vaguely aware of its existence. It is said that this school has inspired some of the greatest chefs and is the source of many French culinary secrets. Its classes are simply outstanding, being based on centuries of culinary tradition and unusual methods. Film advertisement created by Jardin des marques, France for Only Lyon, within the category: Transport.

Film advertisement created by Sid Lee, France for KFC, within the category: Food.

Digital advertisement created by Leo Burnett, France for Noémi, within the category: Public Interest, NGO.