PagesJaunes turned to Sid Lee Paris to help them take a stand against the Do It Yourself movement and, with a dash of humor, remind us that nobody does it like a professional. To prove their assertion, the the agency created 3 videos of a whole new genre: Tutorials about how to not do it yourself. PagesJaunes asked 3 of the most followed French tutorial YouTubers to try something new - create their own satirical tutorials wherein they sit idly by while a PagesJaunes professional gives a demonstration of their know-how - the way it should be done if you want the best results. Digital advertisement created by Sid Lee, France for Yellow Pages, within the category: Media.

Film advertisement created by TBWA, France for McDonald's, within the category: Food.

Everyone uses electricity, it is central to our daily lives. But there is little thought put to its actual value and how it is made. To help get people thinking harder about energy, we opened the world’s first “pay with energy” café. In this unique space, you could not pay with cash, or credit card. The only accepted form of currency was energy. Customers generated their own energy by using pedals installed on the bar stools or stepping on special energy-capturing floor tiles. They could then exchange that energy for a sustainable cold brew coffee. 

During its duration, the cafe generated millions of joules, on top of sparking a greater social conversation that spread far beyond the café itself. Digital advertisement created by Digitas, France for Nissan, within the category: Industrial, Agriculture.

URL: www.awomansnightmare.com Digital advertisement created by Publicis, France for Samusocial, within the category: Public Interest, NGO.

Are executives happy? Even though happiness remains a personal matter, professional life influences necessarily the personal one. In a full employment and « war of talents» context, executives get the possibility to ask themselves the right questions, they get the chance to consider other professional horizons and get the power to choose their employers. That is the message Cadremploi wishes to address to executives through their new signature « Have the ambition to be happy » and its powerful communication campaign executed by Gloryparis that handles with humour resignation and its benefits. Film advertisement created by Gloryparis, France for Cadremploi, within the category: Professional Services.

Integrated advertisement created by Sid Lee, France for SKYN Condoms, within the category: Health.

Film advertisement created by Buzzman, France for Ubisoft, within the category: Gaming.

Digital advertisement created by TBWA, France for TBWA, within the category: Transport.

SNCF has set up one of the biggest vivarium in Europe to promote the smallest TGV prices and installed it in Paris Gare de Lyon station for the occasion. Outdoor advertisement created by TBWA, France for SNCF, within the category: Transport.

Memorieslab is an experimental boutique photo lab which believes in the preservation of moments and emotions through high-quality prints. Digital advertisement created by Kids Love Jetlag, France for Memorieslab, within the category: Professional Services.

Digital advertisement created by Mazarine, France for Perrier, within the category: Non-Alcoholic Drinks.

Film advertisement created by Saatchi & Saatchi, France for Toyota, within the category: Automotive.

Film advertisement created by Rosapark, France for Thalys, within the category: Transport.

Film advertisement created by Rosapark, France for Skoda, within the category: Automotive.

Film advertisement created by Herezie, France for Optifog, within the category: Pharmaceutical.

French credit company Cofidis continues its campaign to change people’s perceptions of credit by challenging some of the prejudices we encounter every day. Film advertisement created by Herezie, France for Cofidis, within the category: Finance.

Film advertisement created by Ogilvy, France for Allianz, within the category: Finance.

Film advertisement created by Romance, France for Intermarche, within the category: Retail Services.