Film advertisement created by Havas, France for B&B Hotels, within the category: Transport.

Film advertisement created by Sens, France for Payfit, within the category: Finance.

Film advertisement created by TBWA, France for SNCF, within the category: Transport.

Film advertisement created by TBWA, France for McDonald's, within the category: Food.

Film advertisement created by BBDO, France for Café Grand'mère, within the category: Non-Alcoholic Drinks.

Digital advertisement created by BETC, France for Bouygues Telecom, within the category: Electronics, Technology.

Film advertisement created by Havas, France for Mercurochrome, within the category: Health.

Film advertisement created by We Are Social, France for Renault, within the category: Automotive.

To promote Europcar’s new international communication strategy and the ultra-customization of its offers, Paris agency Rosapark created a film and outdoor campaign to leverage the brand slogan “Moving Your Way”. The slogan has been rephrased to include first names – a fresh and immersive way to highlight the brand’s ability to provide personalized offers and services, such as ToMyDoor (vehicles delivered to the customer’s home or office) or Selection (luxury cars). The names themselves have been hand-written to further emphasize the international rental agency’s dedication to its customers’ ever-evolving needs. To promote the campaign, the agency launched a unique social media and event activation in early June, by building the first carousel for adults in the heart of London. Passers-by were invited to re-live a classic childhood experience… with a grown-up twist. Working over a period of several days, the agency built a gigantesque carousel, 5 meters high and 11 meters wide, with 5 of the latest Mercedes-Benz models. Passers-by were invited to take a spin and live out their dreams under a cloud of over 10,000 balloons. The whole experience was encapsulated in a light-hearted 45’’ film which features the carousel’s construction, discovery and use by the general public. Ambient advertisement created by Rosapark, France for Europcar, within the category: Automotive.

Experiential advertisement created by Romance, France for Intermarche, within the category: Retail Services.

Film advertisement created by BETC, France for Polar+, within the category: Media.

Vincent Léorat/Florent Depoisier/Paul Royer DDB Paris Account Supervisor Digital advertisement created by DDB, France for Mini, within the category: Automotive.

Film advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.

Film advertisement created by Herezie, France for Optifog, within the category: Health.

Filmed on location in Provence, France, over the course of a week, Mike Mellia directed a series of infintie video loops, following the adventures of a family together on holiday at a luxury resort in the South of France. Digital advertisement created by BETC, France for Pierre et Vacances, within the category: Hospitality, Tourism.

Film advertisement created by W&Cie, France for NF, within the category: Professional Services.

ACADOMIA, French leader of academic support and tutoring, is back on TV with a commercial which pays tribute to the “Eureka” moment when something suddenly becomes clear, thus demonstrating that “understanding is beautiful." The “CLICK” images, all shot at nano scale, demonstrate in a poetic way the beauty of the brain’s mechanism when someone finally understands something. The feat has been to shoot without using any CGI and to illustrate in 30 seconds what actually takes place in 3 milliseconds. With this “Innerspace“ renewal, ACADOMIA emphasizes that the most important thing for children is not just knowledge but understanding. It follows their conviction that each child is unique and needs a personalized approach. This message is encapsulated in its new claim “learn how to understand." Film advertisement created by HUMANSEVEN, France for Acadomia, within the category: Education.

Digital advertisement created by Buzzman, France for MTV, within the category: Media.

Film advertisement created by DDB, France for McDonald's, within the category: Food.