Film advertisement created by TBWA, France for McDonald's, within the category: Food.

Film advertisement created by TBWA, France for Jaccede, within the category: Public Interest, NGO.

Film advertisement created by Marcel, France for Orange, within the category: Electronics, Technology.

Film advertisement created by We Are Social, France for Renault, within the category: Automotive.

Film advertisement created by Romance, France for World of Tanks, within the category: Gaming.

20 cancer patients participated in a unique makeover experience. They were invited to a studio. Their hair and makeup were completely redone. During the transformation, they were asked to keep their eyes shut. A photographer then immortalized the moment they opened their eyes. This discovery allowed them to forget their illness, IF ONLY FOR A SECOND. Digital advertisement created by Leo Burnett, France for Mimi Foundation, within the category: Public Interest, NGO.

Film advertisement created by Rosapark, France for Perrier, within the category: Non-Alcoholic Drinks.

Joint, blunt, spliff, doobie, we all have different words to describe that thing we occasionally share, that we smoke to "relax", to "giggle", to "get high". But sadly, on the road, it will most likely make us weep. Driving under the influence of cannabis doubles the risk of causing a deadly accident, and narcotics are associated with 22% of all road fatalities. The causes: slower reaction times, impaired visual and hearing faculties, hallucinations and loss of automatic reflexes. This says it all. Getting behind the wheel after smoking a joint means gambling with one's life. It also means taking the risk of shattering the lives of family and friends. The film tells the story of a young man, victim of a car accident, who thought that driving after smoking cannabis was not dangerous… This is the story told by Sécurité Routière (France's Road Safety Authority) and its agency la chose in this new film directed by Bruno Aveillan (Quad). Here, someone who took the wheel after smoking a joint faces the dire consequences of his decision. Like too many smokers, he thought he knew what he was doing, that he was in control. He realizes his mistake too late, and by then the damage is done. Film advertisement created by La Chose, France for Securite Routiere, within the category: Public Interest, NGO.

Film advertisement created by Publicis, France for Dacia, within the category: Automotive.

Film advertisement created by La Chose, France for Skoda, within the category: Automotive.

Just Dance - You never know someone until you dance with them - Film Sarah

Film advertisement created by TBWA, France for Aides, within the category: Public Interest, NGO.

As a consequence of long Covid, up to 80% of people infected by the virus have lost their sense of smell. To help them, communications agency L’Associé and craft brewery Paname Brewing Company have worked together to develop an exceptionally aromatic new line of beers, the first ever designed to help people with anosmia, one of the most common symptoms of COVID 19, retrain their sense of smell. Film advertisement created by L'Associe, France for Paname Brewing Company, within the category: Food.

Film advertisement created by Havas, France for Secours Populaire, within the category: Public Interest, NGO.

Direct advertisement created by Les Gaulois, France for Transavia Airlines, within the category: Transport.

Film advertisement created by Sid Lee, France for KFC, within the category: Food.

Film advertisement created by Havas, France for Havas, within the category: Agency Self-Promo.

4 mois après avoir réalisé un film de marque pour OÜI FM spécialement dédié au média cinéma, CLM BBDO récidive en réalisant cette fois-ci un film à retrouver sur le petit écran à partir du 26 avril.

Aujourd'hui la communication de OÜI FM se tourne vers un public plus large. L'idée de ce film vend donc un état d'esprit rock n'roll.
« Cette campagne répond à notre volonté de renforcer notre visibilité et de conquérir de nouveaux auditeurs » déclare Emmanuel Rials, président de OÜI FM.

Réalisé par Pierre Edelmann et produit par Henry de Czar, ce film, de 30secondes tourné en noir et blanc, revient, avec autodérision, sur les clichés du rock (sexe, drogue, violence, alcool, etc.) et à cette occasion se moque des nombreuses restrictions qui encadrent les messages télévisuels.

OÜI FM rebondit donc sur ces stéréotypes et ces contraintes télévisuelles pour montrer que le rock est avant tout un état d'esprit et encourager les téléspectateurs à venir le découvrir directement sur ses ondes.

Albinos Congo - "Leather"
https://www.facebook.com/AlbinosCongo
Un grand merci à Kiliwatch et April 77 pour leur participation.