Filmed on location in Provence, France, over the course of a week, Mike Mellia directed a series of infintie video loops, following the adventures of a family together on holiday at a luxury resort in the South of France. Digital advertisement created by BETC, France for Pierre et Vacances, within the category: Hospitality, Tourism.

French credit company Cofidis continues its campaign to change people’s perceptions of credit by challenging some of the prejudices we encounter every day. Film advertisement created by Herezie, France for Cofidis, within the category: Finance.

Joint, blunt, spliff, doobie, we all have different words to describe that thing we occasionally share, that we smoke to "relax", to "giggle", to "get high". But sadly, on the road, it will most likely make us weep. Driving under the influence of cannabis doubles the risk of causing a deadly accident, and narcotics are associated with 22% of all road fatalities. The causes: slower reaction times, impaired visual and hearing faculties, hallucinations and loss of automatic reflexes. This says it all. Getting behind the wheel after smoking a joint means gambling with one's life. It also means taking the risk of shattering the lives of family and friends. The film tells the story of a young man, victim of a car accident, who thought that driving after smoking cannabis was not dangerous… This is the story told by Sécurité Routière (France's Road Safety Authority) and its agency la chose in this new film directed by Bruno Aveillan (Quad). Here, someone who took the wheel after smoking a joint faces the dire consequences of his decision. Like too many smokers, he thought he knew what he was doing, that he was in control. He realizes his mistake too late, and by then the damage is done. Film advertisement created by La Chose, France for Securite Routiere, within the category: Public Interest, NGO.

Every year, the Association for the Promotion of French Advertising organizes an open house day, and invites students to visit different Agencies. JWT Paris made this day special and did more than just a simple visit of the agency: It opened the doors to its network! And gave students the opportunity to land an internship outside France. On april 26th, 50 french advertising students were video interviewed one after the other by one of 5 JWT executives around the world (Sydney, Shanghai, NYC, Tunis, Madrid). Ambient advertisement created by JWT, France for JWT, within the category: Agency Self-Promo.

To make the new Nissan Micra N-Sport appealing to people who are always on the go, in style, and use technology to keep going, we combined the style of sportswear brands with a car commercial to achieve the attitude that resonates with these ‘urban athletes’. Film advertisement created by Publicis, France for Nissan, within the category: Automotive.

Film advertisement created by BETC, France for Lacoste, within the category: Fashion.

Film advertisement created by 84.Paris, France for Greenpeace, within the category: Public Interest, NGO.

Content advertisement created by Publicis, France for Renault, within the category: Automotive.

Digital advertisement created by Entrée Public, France for Arras Film Festival, within the category: Recreation, Leisure.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Outdoor advertisement created by Socialclub, France for Too Good To Go, within the category: Public Interest, NGO.

Digital advertisement created by Mazarine, France for Perrier, within the category: Non-Alcoholic Drinks.

International Executive Creative Director: Erik Vervroegen Productions Director: J.A.C.K Film advertisement created by Marcel, France for Valege Lingerie, within the category: Fashion.

Film advertisement created by Leo Burnett, France for Le Trefle, within the category: House, Garden.

Film advertisement created by Rosapark, France for Ouigo, within the category: Transport.

Film advertisement created by Change, France for Curly Chips, within the category: Food.

Film advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.

Film advertisement created by DDB, France for National Geographic, within the category: Media.

Film advertisement created by Havas, France for B&B Hotels, within the category: Transport.