ING doesn’t like being JUST a bank. They believe in the next generation of banking. A bank that doesn’t look or feel like a bank. One that believes in life. In a life well spent, not a life full of spending. One that empowers you to transform your work – your blood and sweat - into the means to achieve the things that you want, and the experiences you wish for. Effortlessly and pain free. Through this campaign we visualize the every day lives, desires and needs of people for a life well spent. We don’t show a world where everything’s perfect, because that’s just not how life is. Life is full of small, imperfect moments – and more often than not they’re the times we reflect on fondly, and that drive us to strive for a better quality of life. Film advertisement created by McCann, Czechia for ING, within the category: Finance.

Digital advertisement created by Ogilvy, Czechia for Intersport, within the category: Retail Services.

Film advertisement created by Lowe, Czechia for Zenonade, within the category: Non-Alcoholic Drinks.

Film advertisement created by DDB, Czechia for Volkswagen Commercial Vehicles, within the category: Automotive.

Film advertisement created by Konektor, Czechia for Everlast, within the category: Fashion.

Digital advertisement created by McCann, Czechia for Nas Grunt, within the category: Food.

There are many obstacles when leaving an abusive relationship, let's not be one of them. IKEA against domestic violence. Film advertisement created by Triad Advertising, Czechia for IKEA, within the category: Public Interest, NGO.

Short film targeted to the kids living in suburbs. The are the most common victims of train electricity accidents, Because they don’t know about the danger hidden in the wires.

With ING and Proboston agency we created series of 2 short animated commercials, to show that there is no need to loose time with strange financial advisors and their cheap tricks. Briefly don't pay your money to someone else, reach the most of their value. Custom hand crafted character of sleazy financial advisor is combine with CGI animation to get the most of it's expressions during tough moments. Film advertisement created by Proboston, Czechia for ING, within the category: Finance.

The number of secondary road accidents is rising every year due to the lack of knowledge of the right procedure after a car crash or malfunction. Why? Because the drivers simply haven’t been trained how to react properly in these situations. In order to draw attention to such an important topic, besides putting together the safety card with simple steps to follow (like the ones you’d find in an aeroplane), we also came up with a rather cheeky TVC idea. Suggesting that some rules - like these road rules - are to be followed by absolutely everyone, so they don’t die stupidly. Even the Mafia respects these rules. Try to forget that. Film advertisement created by McCann, Czechia for 1224, within the category: Professional Services.

Film advertisement created by Future Bakery, Czechia for D.A.S., within the category: Finance.

Digital Creative Director: Peter Karvinen Android Developer: Adam Cerny Digital advertisement created by Ogilvy, Czechia for Czech Radio, within the category: Media.

Integrated advertisement created by Aetna, Czechia for VEST, within the category: Food.

Digital advertisement created by BBDO, Czechia for Orbit, within the category: Confectionery, Snacks.

As part of Pepsi “Refresh your world” project, we asked 20 young Czech artists to “refresh” the famous “Slavic Epopee” by Alfons Mucha. Artists interpreted the original paintings to reflect different issues facing young people today. Ambient advertisement created by BBDO, Czechia for Pepsi, within the category: Non-Alcoholic Drinks.

Zenonade is the only relaxing drink on the market, which is full of energy drinks. It has one small disadvantage. Zenonade has never been tested, so no one knows what relaxing effect it has on people. That is why our new communication recommends to drink it at your own risk. Film advertisement created by Lowe, Czechia for Zenonade, within the category: Non-Alcoholic Drinks.

According to recent studies (Cambridge, at European Union level) The Czech Republic has been recorded as one of the most racist and nationalistic countries in Europe. Living here, we can say that the people are mostly accepting and nice. Unfortunately, people aren’t quite as nice online. The internet has become a breeding ground for awful, hateful messages, made worse by anonymity. Usually made toward those who are most vulnerable - the refugees. So, Nadace Varietas - the Czech NGO for an open society and supporting the integration of foreigners - decided to do something to challenge and change mentalities. “Hate Unplugged” – a project that evaluates all the negative energy wasted online (by writing hateful posts) and transforming it into positive by donating free electricity and data to the people in need (the exact people that were targeted by that hate online). 
Using a mixture of social listening and complex sentiment analysis tools, we monitored the internet for months, recording the most hateful comments and negative energy, and calculating how much energy was wasted in the process. Applying a simple algorithm (how much a human being consumes as energy in a hateful manifestation + the energy consumed by the device he used, multiplied by the number of hateful post we found every day = 259 300 watts per year! We used the equivalent of this “wasted” negative energy to donate it to the people in need – the Nakivale Refugee Settlement in Uganda, where we've build Hello Hubs (hubs that’ll give free electricity and data) with the help of the Hello World organisation. Digital advertisement created by McCann, Czechia for Hello Hub, within the category: Public Interest, NGO.

Film advertisement created by VCCP, Czechia for ČSOB, within the category: Finance.

Experiential advertisement created by Geometry Global, Czechia for Salvation Army, within the category: Public Interest, NGO.