Czechia

WVA

Short film targeted to the kids living in suburbs. The are the most common victims of train electricity accidents, Because they don’t know about the danger hidden in the wires.

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Ambient advertisement created by Hybrid, Czechia for Knauf, within the category: House, Garden.

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There are many obstacles when leaving an abusive relationship, let's not be one of them. IKEA against domestic violence. Film advertisement created by Triad Advertising, Czechia for IKEA, within the category: Public Interest, NGO.

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Film advertisement created by VCCP, Czechia for ČSOB, within the category: Finance.

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Digital advertisement created by McCann, Czechia for Nas Grunt, within the category: Food.

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Film advertisement created by KASPEN / Jung von Matt, Czechia for Jagermeister, within the category: Alcoholic Drinks.

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Digital advertisement created by Triad, Czechia for O2, within the category: Electronics, Technology.

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Film advertisement created by Future Bakery, Czechia for D.A.S., within the category: Finance.

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Film advertisement created by Ogilvy, Czechia for Pilsner Urquell, within the category: Alcoholic Drinks.

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Digital Creative Director: Peter Karvinen Android Developer: Adam Cerny Digital advertisement created by Ogilvy, Czechia for Czech Radio, within the category: Media.

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Film advertisement created by DDB, Czechia for Volkswagen Commercial Vehicles, within the category: Automotive.

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According to recent studies (Cambridge, at European Union level) The Czech Republic has been recorded as one of the most racist and nationalistic countries in Europe. Living here, we can say that the people are mostly accepting and nice. Unfortunately, people aren’t quite as nice online. The internet has become a breeding ground for awful, hateful messages, made worse by anonymity. Usually made toward those who are most vulnerable - the refugees. So, Nadace Varietas - the Czech NGO for an open society and supporting the integration of foreigners - decided to do something to challenge and change mentalities. “Hate Unplugged” – a project that evaluates all the negative energy wasted online (by writing hateful posts) and transforming it into positive by donating free electricity and data to the people in need (the exact people that were targeted by that hate online). 
Using a mixture of social listening and complex sentiment analysis tools, we monitored the internet for months, recording the most hateful comments and negative energy, and calculating how much energy was wasted in the process. Applying a simple algorithm (how much a human being consumes as energy in a hateful manifestation + the energy consumed by the device he used, multiplied by the number of hateful post we found every day = 259 300 watts per year! We used the equivalent of this “wasted” negative energy to donate it to the people in need – the Nakivale Refugee Settlement in Uganda, where we've build Hello Hubs (hubs that’ll give free electricity and data) with the help of the Hello World organisation. Digital advertisement created by McCann, Czechia for Hello Hub, within the category: Public Interest, NGO.

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Film advertisement created by Konektor, Czechia for Everlast, within the category: Fashion.

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Film advertisement created by Grey, Czechia for Royal Crown Cola, within the category: Alcoholic Drinks.

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When your cat decides it’s time for a new lamp, there’s no reason to disagree. It’s just another reason to make yourself happy. With Bonami. Film advertisement created by Nydrle., Czechia for Bonami, within the category: House, Garden.

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Film advertisement created by Lowe, Czechia for Zenonade, within the category: Non-Alcoholic Drinks.

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Peter’s Cold Brew is an especially strong coffee. Thanks to its slow infusion process, it’s triple in strength. To do justice to such an impressive product, we came up with the concept - Blacker than black. Blacker than... matching with your dad on tinder. Or even blacker than... a vinyl record made out of dying unicorn sounds. So that’s exactly what we did. The first ever vinyl record pressed from coffee. Integrated advertisement created by McCann, Czechia for Peter's Cold Brew, within the category: Non-Alcoholic Drinks.

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Audio advertisement created by Leagas Delaney, Czechia for Rajec, within the category: Non-Alcoholic Drinks.

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The Staropramen brand has chosen several ambassadors for its new image campaign. People who approach their work and life in the same way as the brewery. Through their statements, they share common values, across different fields. Between the representatives are Jaroslav Silhavy as coach of the National soccer team, Hynek Cermak for his approach on theater stage and Staropramen’s brewmaster Jan Spacek who invented his own beer as one of his experiments. Film advertisement created by Future Bakery, Czechia for Staropramen, within the category: Alcoholic Drinks.

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Film advertisement created by Mather, Czechia for Czech Rugby Association, within the category: Recreation, Leisure.




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