Audio advertisement created by Leagas Delaney, Czechia for Rajec, within the category: Non-Alcoholic Drinks.

According to recent studies (Cambridge, at European Union level) The Czech Republic has been recorded as one of the most racist and nationalistic countries in Europe. Living here, we can say that the people are mostly accepting and nice. Unfortunately, people aren’t quite as nice online. The internet has become a breeding ground for awful, hateful messages, made worse by anonymity. Usually made toward those who are most vulnerable - the refugees. So, Nadace Varietas - the Czech NGO for an open society and supporting the integration of foreigners - decided to do something to challenge and change mentalities. “Hate Unplugged” – a project that evaluates all the negative energy wasted online (by writing hateful posts) and transforming it into positive by donating free electricity and data to the people in need (the exact people that were targeted by that hate online). 
Using a mixture of social listening and complex sentiment analysis tools, we monitored the internet for months, recording the most hateful comments and negative energy, and calculating how much energy was wasted in the process. Applying a simple algorithm (how much a human being consumes as energy in a hateful manifestation + the energy consumed by the device he used, multiplied by the number of hateful post we found every day = 259 300 watts per year! We used the equivalent of this “wasted” negative energy to donate it to the people in need – the Nakivale Refugee Settlement in Uganda, where we've build Hello Hubs (hubs that’ll give free electricity and data) with the help of the Hello World organisation. Digital advertisement created by McCann, Czechia for Hello Hub, within the category: Public Interest, NGO.

Digital advertisement created by BBDO, Czechia for Pepsi, within the category: Non-Alcoholic Drinks.

Czech Red Cross celebrates 100 years since its founding in 1919. Cinema, TV and online campaign promotes its most important mission – to help others. People are often too lazy, too oblivious, too uncertain or too frightened to help, when it´s really needed. We can't rely on Someone else to help instead of us. Because Someone else doesn’t exist. It‘s us who have to take the responsibility. Thank you for not waiting for Someone else. Film advertisement created by Comtech, Czechia for Red Cross, within the category: Public Interest, NGO.

Experiential advertisement created by Geometry Global, Czechia for Salvation Army, within the category: Public Interest, NGO.

Film advertisement created by Future Bakery, Czechia for D.A.S., within the category: Finance.

As part of Pepsi “Refresh your world” project, we asked 20 young Czech artists to “refresh” the famous “Slavic Epopee” by Alfons Mucha. Artists interpreted the original paintings to reflect different issues facing young people today. Ambient advertisement created by BBDO, Czechia for Pepsi, within the category: Non-Alcoholic Drinks.

In the Czech Republic 8 out of 10 people do not know what palliative care is, and 8 out of 10 people want to spend their final days at home. The reality is that 7 out of 10 people die in hospitals. The goal of the this promo video is to raise the awareness what mobile home care is, and to make the public aware that specialized mobile palliative care allows people to spend their last moments at home. Film advertisement created by AZN kru, Czechia for Nejste Sami, within the category: Health.

Film advertisement created by Mather, Czechia for Czech Rugby Association, within the category: Recreation, Leisure.

Film advertisement created by Future Bakery, Czechia for D.A.S., within the category: Finance.

Here comes the spring. Tune the strings. Go out. Film advertisement created by Aetna, Czechia for Stihl, within the categories: Electronics, Technology, House, Garden.

Brand experience agency Geometry Prague and NeuroDigital, in collaboration with the Leontinka Foundation, has made art more accessible to the blind with an immersive VR experience using VR haptic glove technology. Three of the world’s most iconic sculptural masterpieces – Michelangelo’s David, Venus de Milo and the bust of Nefertiti – have been transformed into virtual objects which people can “see” through haptic glove technology for the very first time. The art experience is housed at the Touching Masterpieces exhibition, staged by Geometry at the National Gallery of Prague. The haptic gloves control realistic hands in virtual space. When the virtual hand touches a 3D object in the virtual world, the technology identifies the object and sends feedback in the form of vibrations. The Avatar VR glove has been customized specifically for “Touching Masterpieces” and are enriched with multi-frequency technology able to stimulate different types of skin cells’ tactile responses – to provide the blind with the most accurate perception of the 3D virtual object. Digital advertisement created by Geometry Global, Czechia for National Gallery of Prague, within the category: Recreation, Leisure.

Digital advertisement created by Ogilvy, Czechia for Intersport, within the category: Retail Services.

Digital advertisement created by BBDO, Czechia for Orbit, within the category: Confectionery, Snacks.

Digital advertisement created by Triad, Czechia for O2, within the category: Electronics, Technology.

Ambient advertisement created by Hybrid, Czechia for Knauf, within the category: House, Garden.

Film advertisement created by DDB, Czechia for Volkswagen Commercial Vehicles, within the category: Automotive.

ING doesn’t like being JUST a bank. They believe in the next generation of banking. A bank that doesn’t look or feel like a bank. One that believes in life. In a life well spent, not a life full of spending. One that empowers you to transform your work – your blood and sweat - into the means to achieve the things that you want, and the experiences you wish for. Effortlessly and pain free. Through this campaign we visualize the every day lives, desires and needs of people for a life well spent. We don’t show a world where everything’s perfect, because that’s just not how life is. Life is full of small, imperfect moments – and more often than not they’re the times we reflect on fondly, and that drive us to strive for a better quality of life. Film advertisement created by McCann, Czechia for ING, within the category: Finance.

Film advertisement created by Ogilvy, Czechia for Pilsner Urquell, within the category: Alcoholic Drinks.

Film advertisement created by KASPEN / Jung von Matt, Czechia for Jagermeister, within the category: Alcoholic Drinks.