According to recent studies (Cambridge, at European Union level) The Czech Republic has been recorded as one of the most racist and nationalistic countries in Europe. Living here, we can say that the people are mostly accepting and nice. Unfortunately, people aren’t quite as nice online. The internet has become a breeding ground for awful, hateful messages, made worse by anonymity. Usually made toward those who are most vulnerable - the refugees. So, Nadace Varietas - the Czech NGO for an open society and supporting the integration of foreigners - decided to do something to challenge and change mentalities. “Hate Unplugged” – a project that evaluates all the negative energy wasted online (by writing hateful posts) and transforming it into positive by donating free electricity and data to the people in need (the exact people that were targeted by that hate online). 
Using a mixture of social listening and complex sentiment analysis tools, we monitored the internet for months, recording the most hateful comments and negative energy, and calculating how much energy was wasted in the process. Applying a simple algorithm (how much a human being consumes as energy in a hateful manifestation + the energy consumed by the device he used, multiplied by the number of hateful post we found every day = 259 300 watts per year! We used the equivalent of this “wasted” negative energy to donate it to the people in need – the Nakivale Refugee Settlement in Uganda, where we've build Hello Hubs (hubs that’ll give free electricity and data) with the help of the Hello World organisation. Digital advertisement created by McCann, Czechia for Hello Hub, within the category: Public Interest, NGO.

Digital Creative Director: Peter Karvinen Android Developer: Adam Cerny Digital advertisement created by Ogilvy, Czechia for Czech Radio, within the category: Media.

Ambient advertisement created by Hybrid, Czechia for Knauf, within the category: House, Garden.

Film advertisement created by Konektor, Czechia for Everlast, within the category: Fashion.

Film advertisement created by Future Bakery, Czechia for D.A.S., within the category: Finance.

Film advertisement created by Future Bakery, Czechia for D.A.S., within the category: Finance.

When your cat decides it’s time for a new lamp, there’s no reason to disagree. It’s just another reason to make yourself happy. With Bonami. Film advertisement created by Nydrle., Czechia for Bonami, within the category: House, Garden.

Film advertisement created by Future Bakery, Czechia for D.A.S., within the category: Finance.

Film advertisement created by Lowe, Czechia for Zenonade, within the category: Non-Alcoholic Drinks.

In the Czech Republic 8 out of 10 people do not know what palliative care is, and 8 out of 10 people want to spend their final days at home. The reality is that 7 out of 10 people die in hospitals. The goal of the this promo video is to raise the awareness what mobile home care is, and to make the public aware that specialized mobile palliative care allows people to spend their last moments at home. Film advertisement created by AZN kru, Czechia for Nejste Sami, within the category: Health.

Film advertisement created by DDB, Czechia for Volkswagen Commercial Vehicles, within the category: Automotive.

This year, the Czech branch of Doctors Without Borders has decided to use the power of music to raise awareness about the daily challenges they face to help people around the world, and ask for support. In partnership with Universal Music and Spotify, Y&R Prague have created #PlaylistsForLife: the first Playlists where songs compose the brand message. Kanye West, Beyoncé, Daft Punk, U2, and many of the world’s biggest artists appear together on these playlists. Doctors Without Borders are confident that the power of music will encourage people to spread this message of hope and that ultimately, it will help save the lives of many around the world. Digital advertisement created by Y&R, Czechia for Doctors Without Borders, within the category: Public Interest, NGO.

Finally March. I can not wait to get out. Outside the four walls of the house. Be in nature, forest or garden again. Film advertisement created by Aetna, Czechia for Stihl, within the category: Electronics, Technology.

Film advertisement created by KASPEN / Jung von Matt, Czechia for Jagermeister, within the category: Alcoholic Drinks.

For the 31st year of the dance festival Tanec Praha we prepared campaign "Curiosity is a chance for experience." Curiosity belongs to the basic human qualities. It's natural to discover something new, to learn new things. These moments expand our horizons, force us to get out of our comfort zone. The main visual was prepared together with photographer Bára Prášilová and is an expression of effort to oversee the horizon of everyday life in connection with extreme dance performance. Integrated advertisement created by Comtech, Czechia for Tanec Praha, within the category: Recreation, Leisure.

The number of secondary road accidents is rising every year due to the lack of knowledge of the right procedure after a car crash or malfunction. Why? Because the drivers simply haven’t been trained how to react properly in these situations. In order to draw attention to such an important topic, besides putting together the safety card with simple steps to follow (like the ones you’d find in an aeroplane), we also came up with a rather cheeky TVC idea. Suggesting that some rules - like these road rules - are to be followed by absolutely everyone, so they don’t die stupidly. Even the Mafia respects these rules. Try to forget that. Film advertisement created by McCann, Czechia for 1224, within the category: Professional Services.

Experiential advertisement created by Geometry Global, Czechia for Salvation Army, within the category: Public Interest, NGO.

ALSA is the only organization in Czech Republic that deals with the topic of ALS - Amyotrophic Lateral Sclerosis. Their activities seek to capture the wide-ranging issues of this fatal nerve cell disease for which there is no effective cure yet. Prague City Swim takes place on the 7th of September on Střelecký ostrov. As in Amsterdam or London, its goal is to connect hundreds of swimmers and paddleboarders, whom by participating in the event can contribute to the development of treatment while helping to bring this incurable disease to the general public. The spot was done by the Prague agency WeAre Productions and directed by Jakub Švejkar. “The idea was to metaphorically communicate some of the major features of the disease in combinationwith the aesthetic visuals of the swimming environment. The beauty and condition of a healthy human body contrasts sharply with what this sinister disease brings with it. ” explains Švejkar. The performers in the spot are Simona Baumrtová, a swimmer and bronze medalistfrom the 2012 World Championships, and water jumper Honza Bílý. The well-known Czech actor Stanislav Majer took care of the voiceover and Jan Šulcek, the holder of the Czech Lion for the film Domestik, was in charge of sound-design. Postproduction took place at a52 Color in Los Angeles under the leadership of colorist Paul Yacono. More information about the activities of ALSA and about the Prague Swim race at www.zsalsa.cz Film advertisement created by WeAre Productions, Czechia for ALSA, within the category: Public Interest, NGO.

Film advertisement created by VCCP, Czechia for Aero Cinema, within the category: Media.