ALSA is the only organization in Czech Republic that deals with the topic of ALS - Amyotrophic Lateral Sclerosis. Their activities seek to capture the wide-ranging issues of this fatal nerve cell disease for which there is no effective cure yet. Prague City Swim takes place on the 7th of September on Střelecký ostrov. As in Amsterdam or London, its goal is to connect hundreds of swimmers and paddleboarders, whom by participating in the event can contribute to the development of treatment while helping to bring this incurable disease to the general public. The spot was done by the Prague agency WeAre Productions and directed by Jakub Švejkar. “The idea was to metaphorically communicate some of the major features of the disease in combinationwith the aesthetic visuals of the swimming environment. The beauty and condition of a healthy human body contrasts sharply with what this sinister disease brings with it. ” explains Švejkar. The performers in the spot are Simona Baumrtová, a swimmer and bronze medalistfrom the 2012 World Championships, and water jumper Honza Bílý. The well-known Czech actor Stanislav Majer took care of the voiceover and Jan Šulcek, the holder of the Czech Lion for the film Domestik, was in charge of sound-design. Postproduction took place at a52 Color in Los Angeles under the leadership of colorist Paul Yacono. More information about the activities of ALSA and about the Prague Swim race at www.zsalsa.cz Film advertisement created by WeAre Productions, Czechia for ALSA, within the category: Public Interest, NGO.

Film advertisement created by Peppermint, Czechia for Halls, within the category: Confectionery, Snacks.

Digital Creative Director: Peter Karvinen Android Developer: Adam Cerny Digital advertisement created by Ogilvy, Czechia for Czech Radio, within the category: Media.

When your cat decides it’s time for a new lamp, there’s no reason to disagree. It’s just another reason to make yourself happy. With Bonami. Film advertisement created by Nydrle., Czechia for Bonami, within the category: House, Garden.

With ING and Proboston agency we created series of 2 short animated commercials, to show that there is no need to loose time with strange financial advisors and their cheap tricks. Briefly don't pay your money to someone else, reach the most of their value. Custom hand crafted character of sleazy financial advisor is combine with CGI animation to get the most of it's expressions during tough moments. Film advertisement created by Proboston, Czechia for ING, within the category: Finance.

Ambient advertisement created by Hybrid, Czechia for Knauf, within the category: House, Garden.

Digital advertisement created by Triad, Czechia for O2, within the category: Electronics, Technology.

For the 31st year of the dance festival Tanec Praha we prepared campaign "Curiosity is a chance for experience." Curiosity belongs to the basic human qualities. It's natural to discover something new, to learn new things. These moments expand our horizons, force us to get out of our comfort zone. The main visual was prepared together with photographer Bára Prášilová and is an expression of effort to oversee the horizon of everyday life in connection with extreme dance performance. Integrated advertisement created by Comtech, Czechia for Tanec Praha, within the category: Recreation, Leisure.

Experiential advertisement created by Geometry Global, Czechia for Salvation Army, within the category: Public Interest, NGO.

According to recent studies (Cambridge, at European Union level) The Czech Republic has been recorded as one of the most racist and nationalistic countries in Europe. Living here, we can say that the people are mostly accepting and nice. Unfortunately, people aren’t quite as nice online. The internet has become a breeding ground for awful, hateful messages, made worse by anonymity. Usually made toward those who are most vulnerable - the refugees. So, Nadace Varietas - the Czech NGO for an open society and supporting the integration of foreigners - decided to do something to challenge and change mentalities. “Hate Unplugged” – a project that evaluates all the negative energy wasted online (by writing hateful posts) and transforming it into positive by donating free electricity and data to the people in need (the exact people that were targeted by that hate online). 
Using a mixture of social listening and complex sentiment analysis tools, we monitored the internet for months, recording the most hateful comments and negative energy, and calculating how much energy was wasted in the process. Applying a simple algorithm (how much a human being consumes as energy in a hateful manifestation + the energy consumed by the device he used, multiplied by the number of hateful post we found every day = 259 300 watts per year! We used the equivalent of this “wasted” negative energy to donate it to the people in need – the Nakivale Refugee Settlement in Uganda, where we've build Hello Hubs (hubs that’ll give free electricity and data) with the help of the Hello World organisation. Digital advertisement created by McCann, Czechia for Hello Hub, within the category: Public Interest, NGO.

Czech Red Cross celebrates 100 years since its founding in 1919. Cinema, TV and online campaign promotes its most important mission – to help others. People are often too lazy, too oblivious, too uncertain or too frightened to help, when it´s really needed. We can't rely on Someone else to help instead of us. Because Someone else doesn’t exist. It‘s us who have to take the responsibility. Thank you for not waiting for Someone else. Film advertisement created by Comtech, Czechia for Red Cross, within the category: Public Interest, NGO.

Film advertisement created by VCCP, Czechia for Aero Cinema, within the category: Media.

Film advertisement created by DDB, Czechia for Volkswagen Commercial Vehicles, within the category: Automotive.

Film advertisement created by Lowe, Czechia for Zenonade, within the category: Non-Alcoholic Drinks.

Integrated advertisement created by Aetna, Czechia for VEST, within the category: Food.

The number of secondary road accidents is rising every year due to the lack of knowledge of the right procedure after a car crash or malfunction. Why? Because the drivers simply haven’t been trained how to react properly in these situations. In order to draw attention to such an important topic, besides putting together the safety card with simple steps to follow (like the ones you’d find in an aeroplane), we also came up with a rather cheeky TVC idea. Suggesting that some rules - like these road rules - are to be followed by absolutely everyone, so they don’t die stupidly. Even the Mafia respects these rules. Try to forget that. Film advertisement created by McCann, Czechia for 1224, within the category: Professional Services.

Finally March. I can not wait to get out. Outside the four walls of the house. Be in nature, forest or garden again. Film advertisement created by Aetna, Czechia for Stihl, within the category: Electronics, Technology.

ING doesn’t like being JUST a bank. They believe in the next generation of banking. A bank that doesn’t look or feel like a bank. One that believes in life. In a life well spent, not a life full of spending. One that empowers you to transform your work – your blood and sweat - into the means to achieve the things that you want, and the experiences you wish for. Effortlessly and pain free. Through this campaign we visualize the every day lives, desires and needs of people for a life well spent. We don’t show a world where everything’s perfect, because that’s just not how life is. Life is full of small, imperfect moments – and more often than not they’re the times we reflect on fondly, and that drive us to strive for a better quality of life. Film advertisement created by McCann, Czechia for ING, within the category: Finance.

ING doesn’t like being JUST a bank. They believe in the next generation of banking. A bank that doesn’t look or feel like a bank. One that believes in life. In a life well spent, not a life full of spending. One that empowers you to transform your work – your blood and sweat - into the means to achieve the things that you want, and the experiences you wish for. Effortlessly and pain free. Through this campaign we visualize the every day lives, desires and needs of people for a life well spent. We don’t show a world where everything’s perfect, because that’s just not how life is. Life is full of small, imperfect moments – and more often than not they’re the times we reflect on fondly, and that drive us to strive for a better quality of life. Film advertisement created by McCann, Czechia for ING, within the category: Finance.