The number of secondary road accidents is rising every year due to the lack of knowledge of the right procedure after a car crash or malfunction. Why? Because the drivers simply haven’t been trained how to react properly in these situations. In order to draw attention to such an important topic, besides putting together the safety card with simple steps to follow (like the ones you’d find in an aeroplane), we also came up with a rather cheeky TVC idea. Suggesting that some rules - like these road rules - are to be followed by absolutely everyone, so they don’t die stupidly. Even the Mafia respects these rules. Try to forget that. Film advertisement created by McCann, Czechia for 1224, within the category: Professional Services.

Film advertisement created by Peppermint, Czechia for Halls, within the category: Confectionery, Snacks.

Film advertisement created by VCCP, Czechia for ČSOB, within the category: Finance.

Film advertisement created by Lowe, Czechia for For a Better Life in Prague, within the category: Public Interest, NGO.

Film advertisement created by Future Bakery, Czechia for D.A.S., within the category: Finance.

Film advertisement created by Future Bakery, Czechia for D.A.S., within the category: Finance.

Film advertisement created by Mather, Czechia for Czech Rugby Association, within the category: Recreation, Leisure.

Film advertisement created by Future Bakery, Czechia for D.A.S., within the category: Finance.

This year, the Czech branch of Doctors Without Borders has decided to use the power of music to raise awareness about the daily challenges they face to help people around the world, and ask for support. In partnership with Universal Music and Spotify, Y&R Prague have created #PlaylistsForLife: the first Playlists where songs compose the brand message. Kanye West, Beyoncé, Daft Punk, U2, and many of the world’s biggest artists appear together on these playlists. Doctors Without Borders are confident that the power of music will encourage people to spread this message of hope and that ultimately, it will help save the lives of many around the world. Digital advertisement created by Y&R, Czechia for Doctors Without Borders, within the category: Public Interest, NGO.

Digital advertisement created by BBDO, Czechia for Orbit, within the category: Confectionery, Snacks.

Film advertisement created by Konektor, Czechia for Everlast, within the category: Fashion.

The Staropramen brand has chosen several ambassadors for its new image campaign. People who approach their work and life in the same way as the brewery. Through their statements, they share common values, across different fields. Between the representatives are Jaroslav Silhavy as coach of the National soccer team, Hynek Cermak for his approach on theater stage and Staropramen’s brewmaster Jan Spacek who invented his own beer as one of his experiments. Film advertisement created by Future Bakery, Czechia for Staropramen, within the category: Alcoholic Drinks.

Integrated advertisement created by Aetna, Czechia for VEST, within the category: Food.

Here comes the spring. Tune the strings. Go out. Film advertisement created by Aetna, Czechia for Stihl, within the categories: Electronics, Technology, House, Garden.

Short film targeted to the kids living in suburbs. The are the most common victims of train electricity accidents, Because they don’t know about the danger hidden in the wires.

Integrated advertisement created by McCann, Czechia for Vodafone, within the category: Electronics, Technology.

Film advertisement created by Lowe, Czechia for Zenonade, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Ogilvy, Czechia for Intersport, within the category: Retail Services.

Film advertisement created by KASPEN / Jung von Matt, Czechia for Jagermeister, within the category: Alcoholic Drinks.