Film advertisement created by Lowe, Czechia for For a Better Life in Prague, within the category: Public Interest, NGO.

Czech Red Cross celebrates 100 years since its founding in 1919. Cinema, TV and online campaign promotes its most important mission – to help others. People are often too lazy, too oblivious, too uncertain or too frightened to help, when it´s really needed. We can't rely on Someone else to help instead of us. Because Someone else doesn’t exist. It‘s us who have to take the responsibility. Thank you for not waiting for Someone else. Film advertisement created by Comtech, Czechia for Red Cross, within the category: Public Interest, NGO.

Digital advertisement created by BBDO, Czechia for Pepsi, within the category: Non-Alcoholic Drinks.

Film advertisement created by Future Bakery, Czechia for D.A.S., within the category: Finance.

Digital advertisement created by Ogilvy, Czechia for Intersport, within the category: Retail Services.

Film advertisement created by VCCP, Czechia for ČSOB, within the category: Finance.

Film advertisement created by Peppermint, Czechia for Halls, within the category: Confectionery, Snacks.

Audio advertisement created by Leagas Delaney, Czechia for Rajec, within the category: Non-Alcoholic Drinks.

Brand experience agency Geometry Prague and NeuroDigital, in collaboration with the Leontinka Foundation, has made art more accessible to the blind with an immersive VR experience using VR haptic glove technology. Three of the world’s most iconic sculptural masterpieces – Michelangelo’s David, Venus de Milo and the bust of Nefertiti – have been transformed into virtual objects which people can “see” through haptic glove technology for the very first time. The art experience is housed at the Touching Masterpieces exhibition, staged by Geometry at the National Gallery of Prague. The haptic gloves control realistic hands in virtual space. When the virtual hand touches a 3D object in the virtual world, the technology identifies the object and sends feedback in the form of vibrations. The Avatar VR glove has been customized specifically for “Touching Masterpieces” and are enriched with multi-frequency technology able to stimulate different types of skin cells’ tactile responses – to provide the blind with the most accurate perception of the 3D virtual object. Digital advertisement created by Geometry Global, Czechia for National Gallery of Prague, within the category: Recreation, Leisure.

Here comes the spring. Tune the strings. Go out. Film advertisement created by Aetna, Czechia for Stihl, within the categories: Electronics, Technology, House, Garden.

When your cat decides it’s time for a new lamp, there’s no reason to disagree. It’s just another reason to make yourself happy. With Bonami. Film advertisement created by Nydrle., Czechia for Bonami, within the category: House, Garden.

There are many obstacles when leaving an abusive relationship, let's not be one of them. IKEA against domestic violence. Film advertisement created by Triad Advertising, Czechia for IKEA, within the category: Public Interest, NGO.

Ambient advertisement created by Hybrid, Czechia for Knauf, within the category: House, Garden.

Film advertisement created by Future Bakery, Czechia for D.A.S., within the category: Finance.

Film advertisement created by Ogilvy, Czechia for Pilsner Urquell, within the category: Alcoholic Drinks.

Film advertisement created by DDB, Czechia for Volkswagen Commercial Vehicles, within the category: Automotive.

Film advertisement created by Future Bakery, Czechia for D.A.S., within the category: Finance.

ING doesn’t like being JUST a bank. They believe in the next generation of banking. A bank that doesn’t look or feel like a bank. One that believes in life. In a life well spent, not a life full of spending. One that empowers you to transform your work – your blood and sweat - into the means to achieve the things that you want, and the experiences you wish for. Effortlessly and pain free. Through this campaign we visualize the every day lives, desires and needs of people for a life well spent. We don’t show a world where everything’s perfect, because that’s just not how life is. Life is full of small, imperfect moments – and more often than not they’re the times we reflect on fondly, and that drive us to strive for a better quality of life. Film advertisement created by McCann, Czechia for ING, within the category: Finance.

As part of Pepsi “Refresh your world” project, we asked 20 young Czech artists to “refresh” the famous “Slavic Epopee” by Alfons Mucha. Artists interpreted the original paintings to reflect different issues facing young people today. Ambient advertisement created by BBDO, Czechia for Pepsi, within the category: Non-Alcoholic Drinks.