Prague City Swim

ALSA is the only organization in Czech Republic that deals with the topic of ALS - Amyotrophic Lateral Sclerosis. Their activities seek to capture the wide-ranging issues of this fatal nerve cell disease for which there is no effective cure yet. Prague City Swim takes place on the 7th of September on Střelecký ostrov. As in Amsterdam or London, its goal is to connect hundreds of swimmers and paddleboarders, whom by participating in the event can contribute to the development of treatment while helping to bring this incurable disease to the general public. The spot was done by the Prague agency WeAre Productions and directed by Jakub Švejkar. “The idea was to metaphorically communicate some of the major features of the disease in combinationwith the aesthetic visuals of the swimming environment. The beauty and condition of a healthy human body contrasts sharply with what this sinister disease brings with it. ” explains Švejkar. The performers in the spot are Simona Baumrtová, a swimmer and bronze medalistfrom the 2012 World Championships, and water jumper Honza Bílý. The well-known Czech actor Stanislav Majer took care of the voiceover and Jan Šulcek, the holder of the Czech Lion for the film Domestik, was in charge of sound-design. Postproduction took place at a52 Color in Los Angeles under the leadership of colorist Paul Yacono. More information about the activities of ALSA and about the Prague Swim race at www.zsalsa.cz Film advertisement created by WeAre Productions, Czechia for ALSA, within the category: Public Interest, NGO.