Norway
Say hello to the world's largest message in a bottle. 2011 Grand Prix winner in Eurobest, Solo from Norway, is out with a new spectacular campaign and continues the quest for world fame. The bottle is 8 meters long and is filled with a 12 square meter letter and a case of Solo (of course). Object: To let the wind and ocean currents decide who gets to taste the world's best soda. And the fans can guess where it will end up at solo.no. Ambient advertisement created by TRY, Norway for Solo, within the category: Non-Alcoholic Drinks.
Film advertisement created by TRY, Norway for Talkmore, within the category: Electronics, Technology.
Ambient advertisement created by Heisholt, Norway for AlunaGeorge, within the category: Recreation, Leisure.
Research shows that using a mobile phone while driving is just as dangerous as driving drunk. In Norway we have though laws on driving under influence (zero limit) and there is very low public acceptance for drunk drivers. At the same time, Norwegians don't seem to care about the dangers of using their mobile phone whilst driving. Film advertisement created by TRY, Norway for Norwegian Council for Road Safety, within the category: Public Interest, NGO.
Film advertisement created by TRY, Norway for Tine, within the category: Food.
Film advertisement created by TRY, Norway for Norwegian Health Department, within the category: Public Interest, NGO.
Mondelēz Norway arranged JoyDay for the first time 8th of June 2013. The aim of the day was to spread real joy through surprising and funny stunts in public spaces in Oslo. This year's stunts were filmed and posted on joyday.no. The goal is to get new ideas and participants to next year's joyday. Ambient advertisement created by Hyper, Norway for Mondeléz, within the category: Confectionery, Snacks.
Digital advertisement created by SMFB, Norway for GEOX, within the category: Fashion.
Ingame: Young boys open up about life struggles and mental health in Fortnite. Many young boys in Norway struggle with poor mental health. One in three fail to complete their education by the normal school leaving age, and twice as many start claiming benefits immediately after leaving school compared with 10 years ago. Suicide is the most common cause of death. The organisation Mental Helse Ungdom (Mental health for youth) believes this is because they do not talk about their problems. Ninety six percent of Norwegian boys aged between 9 and 18 play computer games. When they are not gaming themselves, they watch others play on YouTube. Mental Helse Ungdom therefore decided to set up Ingame in partnership with the Norwegian advertising agency Hausmann. Ingame is a panel program on the inside of a computer game, where boys can talk anonymously through their game character. Together with two of Norway’s most popular gamers, Noobwork and Niklas Baarli, the boys played Fortnite, whilst being able to talk about things that were important to them, such as body image, friends, divorced parents, self-image and loss. This resulted in five episodes on Noobwork’s YouTube channel. Without any promotion budget, Ingame has attracted a huge amount of attention in the Norwegian media and on social media, helping to place the mental health of young boys on the agenda. Digital advertisement created by Hausmann, Norway for Mental Helse Ungdom, within the category: Public Interest, NGO.
In October 2012 we built an installation in the form of two photo booths. The booths were equipped with an iPad playing sound theatres of a possible future based on the education of choice. Upon start the iPad application would also take a picture of you on a green screen. After the experience a built-in printer would print out a post card from your own future. Ambient advertisement created by Apt, Norway for The Norwegian Education Department, within the category: Education.
Film advertisement created by TRY, Norway for Volkswagen, within the category: Automotive.
Digital advertisement created by SMFB, Norway for GEOX, within the category: Fashion.
The Nordic Cooperative Building Association OBOS is a proud sponsor of women’s football in Norway and Sweden. Equality is one of the most important values for all of OBOS’ business. This ad, featuring Ballon d’Or winner Ada Hegerberg, is made to show respect for the effort and dedication girls in football puts in every single day. Happy Women’s Day! Film advertisement created by Futatsu Industries, Norway for Obos, within the category: Finance.
Film advertisement created by POL, Norway for Audi, within the category: Automotive.
Audio advertisement created by TRY, Norway for Norwegian Council for Road Safety, within the category: Public Interest, NGO.
Film advertisement created by KIKKUT/BKRMN, Norway for Amnesty International, within the category: Public Interest, NGO.
Digital advertisement created by TRY, Norway for The Norwegian Consumer Council, within the category: Public Interest, NGO.
Drivers who don´t use seat belts are often young, immature and inexperienced. We wanted to find a forum which put our message about using seat belts into a relevant context for this group. We decided to coup the premiere of the high testosterone film, Fast & Furious 6. A film event our target group most surely would attend. Ambient advertisement created by Leo Burnett, Norway for Norwegian Public Roads Administration, within the category: Public Interest, NGO.
Ambient advertisement created by TRY, Norway for DnB, within the category: Finance.
Film advertisement created by POL, Norway for Vipps, within the category: Finance.