Drivers who don´t use seat belts are often young, immature and inexperienced. We wanted to find a forum which put our message about using seat belts into a relevant context for this group. We decided to coup the premiere of the high testosterone film, Fast & Furious 6. A film event our target group most surely would attend. Ambient advertisement created by Leo Burnett, Norway for Norwegian Public Roads Administration, within the category: Public Interest, NGO.

Film advertisement created by POL, Norway for DnB, within the category: Finance.

It is more quiet than usual in the streets of Norway due to the lockdown. To thank all the people who are staying home, and inspire more people to do the same, we have been out in the streets of Oslo to document the results of the ongoing work to stop the coronavirus, COVID-19. Thank you for staying home, thank you for contributing. Film advertisement created by AVIA, Norway for AVIA Produksjon, within the categories: Agency Self-Promo, Public Interest, NGO.

Kondomeriet, Norways No. 1 adult store, celebrates 30 years of bringing lust and naughtiness to Norwegians. This calls for a celebration! The only problem is that in Norway, media laws often prohibits companies like Kondomeriet from showcasing their products in advertising. So in order to get the message out and the commercial on air, we have to use metaphores, and let the audience make the connections in their own naughty minds. Film advertisement created by POL, Norway for Kondomeriet, within the category: Retail Services.

Direct advertisement created by MK, Norway for MK Norway, within the category: Agency Self-Promo.

A film for DNB that aims to help close the pension gap. Film advertisement created by TRY, Norway for DnB, within the category: Finance.

To show passengers at Oslo Central Station that it takes time to make great potato chips, Totenflak along with JCDecaux Norway offered those who had patience a big surprise! Outdoor advertisement created by Orkla, Norway for Totenflak, within the category: Confectionery, Snacks.

A viking travels through time to finish his building project. Film advertisement created by Heisholt, Norway for XL-BYGG, within the category: House, Garden.

Every year in Oslo, Norway about 12.000 students visit the education fair, but due to Covid, the eduaction fair couldn't be held. So we moved the entire fair to the place Covid couldn't shut down - TikTok. Digital advertisement created by Tante Randi, Norway for Osloskolen, within the category: Education.

Film advertisement created by Anti, Norway for Coop, within the category: Retail Services.

In a protest against the way refugees are being treated we turned the danish jewellery law around and asked people to donate their own jewellery in support of the refugees. Ambient advertisement created by Good Morning, Norway for The Norwegian Organisation for Asylum Seekers, within the category: Public Interest, NGO.

Film advertisement created by POL, Norway for Audi, within the category: Automotive.

Since no one cares about the rainforest being chopped down, we decided to cut the one thing that really matters to people: Football players’ hair. Digital advertisement created by TRY, Norway for Rainforest Foundation, within the category: Public Interest, NGO.

Audio advertisement created by TRY, Norway for Norwegian Council for Road Safety, within the category: Public Interest, NGO.

A man is being haunted by the bad terms on his credit cards, that he used on his last holiday. Film advertisement created by Tante Randi, Norway for Lendo, within the category: Finance.

Film advertisement created by TRY, Norway for Right Price Tiles, within the category: House, Garden.

Ambient advertisement created by POL, Norway for IKEA, within the category: Retail Services.

Ambient advertisement created by TRY, Norway for DnB, within the category: Finance.

Film advertisement created by POL, Norway for Audi, within the category: Automotive.

Ingame: Young boys open up about life struggles and mental health in Fortnite. Many young boys in Norway struggle with poor mental health. One in three fail to complete their education by the normal school leaving age, and twice as many start claiming benefits immediately after leaving school compared with 10 years ago. Suicide is the most common cause of death. The organisation Mental Helse Ungdom (Mental health for youth) believes this is because they do not talk about their problems. Ninety six percent of Norwegian boys aged between 9 and 18 play computer games. When they are not gaming themselves, they watch others play on YouTube. Mental Helse Ungdom therefore decided to set up Ingame in partnership with the Norwegian advertising agency Hausmann. Ingame is a panel program on the inside of a computer game, where boys can talk anonymously through their game character. Together with two of Norway’s most popular gamers, Noobwork and Niklas Baarli, the boys played Fortnite, whilst being able to talk about things that were important to them, such as body image, friends, divorced parents, self-image and loss. This resulted in five episodes on Noobwork’s YouTube channel. Without any promotion budget, Ingame has attracted a huge amount of attention in the Norwegian media and on social media, helping to place the mental health of young boys on the agenda. Digital advertisement created by Hausmann, Norway for Mental Helse Ungdom, within the category: Public Interest, NGO.