What decides when a family is normal? When the Norwegian minister of family affairs decided to remove the responsibility for equality from the ministry, the signal that was sent was that not all families are equal. A family should be judged by how they treat each other, not who they love. The Norwegian Humanist Association wanted to use their voice and speak out against this, and asked different families about their family values. See to the end. Film advertisement created by Something Good, Norway for Norwegian Humanist Association, within the category: Public Interest, NGO.

Reading out loud for others can be a scary thing for children. They are often met with prejudice and comments. We wanted to show them that they are good enough as they are and lift them up. Therefore we invited them to participate in what they thought was a normal audition to be a host at ARK’s annual children books award. What they didn’t know was that we had a surprise for them at the end. Film advertisement created by Something Good, Norway for ARK BookStore, within the category: Recreation, Leisure.

A man is being haunted by the bad terms on his credit cards, that he used on his last holiday. Film advertisement created by Tante Randi, Norway for Lendo, within the category: Finance.

O’boy is a chocolate powder brand that is very popular in Sweden. When the production halted because of a technical fault at the O’boy factory we saw an opportunity for the ready-made Norwegian chocolate milk brand Litago; We decided to send emergency chocolate milk aid to Sweden. Since the swedes was i an outrage because of the O’boy shortage they received the help with open arms. And we established ourselves as a playful brand that knows how to take advantage of the the friendly but competitive relation between Norway and Sweden. Experiential advertisement created by Something Good, Norway for Litago, within the category: Non-Alcoholic Drinks.

The most ambitious TV commercial in Maxbo’s history, shot in the beautiful Norwegian landscape, connects the brand to its owners’ 370 year old history (Løvenskiold, from 1649). The well-crafted video shows that, even with hundreds of years of knowledge within their walls, it has been important to Maxbo not to lean on the tradition part alone too much. Good craftsmanship, but in a modern wrapping. An experienced retailer who looks forward, to another 400 years. Film advertisement created by McCann, Norway for MAXBO, within the category: Retail Services.

Film advertisement created by POL, Norway for Vipps, within the category: Finance.

Film advertisement created by POL, Norway for Vipps, within the category: Finance.

Film advertisement created by POL, Norway for Vipps, within the category: Finance.

Film advertisement created by POL, Norway for Vipps, within the category: Finance.

Norway’s one of the most gender progressive countries in the world. Still, women working in the Norwegian financial sector earn 20% less than their male colleagues. In the days leading up to International Woman’s Day, The Norwegian Union of Financial Workers wanted to raise the general publics’ awareness of this problem. Working with local agency Morgenstern, the organization decided to illustrate this blatant unfairness by giving a group of children a taste of work life. The film is a simple yet powerful reminder of how spontaneously boys and girls alike react to obvious unfairness, and raises the question if our sensitivity to unequal treatment grows weaker as we grow older. The film was shared on The Norwegian Union of Financial Workers’ Facebook page, and has already gone viral in Norway. Film advertisement created by Morgenstern, Norway for Finansforbundet, within the category: Finance.

Audi releases quattro coaster, the world’s first AR experience to interact with a TV commercial. Audi Norway has released the Audi quattro coaster AR app, making it possible for anyone to have an Audi quattro model in their driveway at any time. The app provides an interactive experience triggered by its latest television commercial. In a move to show that Audi’s technological edge is not just in its cars but in the brand’s DNA, it’s the first time a campaign has seen a moving image activate an AR experience. On watching the TV commercial, viewers’ chosen device recognize the film, at which point the car bursts out of the TV and into the user’s environment. Users can then explore the four Audi quattro models scaled between miniature or actual size, by freely moving their device without having to keep the marker in view. And finally, in life imitating screen, the AR experience allows people to create and test-drive a personalized test-track imitating all four seasons in their own living room or anywhere else they choose. Digital advertisement created by POL, Norway for Audi, within the category: Automotive.

Film advertisement created by TRY, Norway for DnB, within the category: Finance.

Film advertisement created by POL, Norway for Audi, within the category: Automotive.

In their latest ad, the Norwegian pharmacist Vitus took on a monumental project: to document the development of the human skin through an entire lifetime. In just 60 seconds. People come in all ages, shades and shapes. Vitus’ mission is to help everyone feel comfortable in their own skin and meet whatever changes they may face in the future. After all, we are all living proof that the only thing constant is indeed change. This project set out to document just that. The result is a film with no less than 101 women from age zero to one hundred portrayed completely natural and without any retouching. Put together in a stop motion fashion the spectator is taken on a journey through generations and ultimately a time-lapse of an entire lifetime. Film advertisement created by POL, Norway for Vitus, within the category: Pharmaceutical.

The Nordic Cooperative Building Association (OBOS) is 100 % owned by it members. This means that there are no rich dull guys making profit from the business. This is quite unusual in the construction industry. But what would happen if we took this mindset to a different environment, let’s say a pirate ship? Well, that’s exactly what this film is telling you. Film advertisement created by Futatsu Industries, Norway for Obos, within the category: Finance.

Film advertisement created by POL, Norway for Audi, within the category: Automotive.

Film advertisement created by Anti, Norway for Coop, within the category: Retail Services.

Film advertisement created by Anti, Norway for Coop, within the category: Retail Services.

Content advertisement created by POL, Norway for Bik Bok, within the categories: Hospitality, Tourism, Retail Services.

Ambient advertisement created by POL, Norway for IKEA, within the category: Retail Services.