Toyota turns the city center of Helsinki into a Social Media Channel - For the launch of the new Toyota AYGO in Finland, Toyota Finland decided to use influencer marketing with a twist. The brand turned 45 digital outdoor displays in downtown Helsinki into a live social media channel for two of Finland's most popular Instagram influencers while they test drove the AYGO. A stunt that was impossible to miss even if you aren't active on social media. Experiential advertisement created by The&Partnership, Finland for Toyota, within the category: Automotive.

DIT / Runner – Anton Stennabb

Digital advertisement created by 358, Finland for Sol, within the category: Alcoholic Drinks.

Film advertisement created by SEK, Finland for Juhla Mokka, within the category: Non-Alcoholic Drinks.

"Hartwall: The Greyest Day of the Year" To promote their national alcoholic beverage, Hartwall's Original Long Drink (a mix of gin and grapefruit soda) wanted to do something that put the brand on everyone’s radar. However, as it turns out, there are strict rules prohibiting OOH and social media advertising for alcoholic brands. Hartwall got around it by co-opting and rebranding Finland's characteristically sunless grey skies and cold weather, turning the entire country into probably the biggest OOH ad. They call the campaign - 'The Greyest Day of Year'. They worked with meteorologists to identify Finland’s greyest day of the year (November 17) and launched it as a holiday with a very grey celebration at Alla Sea Pool next to the presidential palace in Helsinki and all over Finland in local events and people’s homes. Hartwall's Original Long Drink was served and there were concerts and local celebs in attendance. They also partnered with Billebeino clothing brand to create a grey line of clothing in celebration of the day. The campaign created a big buzz in social media as Finns were sharing their grey celebrations. Also other companies and even Hartwall’s competitors made The Greyest Day of the Year offers. Earned media visibility of the day was vast. According to a survey conducted after the campaign, nearly every fifth Finn was influenced by the effort, recognizing that November 17 as the greyest day of the year. Association between Hartwall Original Long Drink and the grey color also strengthened: more than every fifth (23 %) Finn associates a grey color to Hartwall Original Long Drink. A third of Finns recall seeing the campaign and a third of those already stated they will celebrate “The Greyest Day of The Year” in 2019 as well. Experiential advertisement created by Bob the Robot, Finland for Hartwall, within the category: Alcoholic Drinks.

Though much of gambling is shifting online, scratchcards remain undefeated classics. Since the gaming experience is most analog, intriguing habits and superstitious rituals can be found among the players. To attract good luck, there are many ways to choose the right cards and multiple ways to scratch them. Film advertisement created by Hasan&Partners, Finland for Veikkaus, within the category: Gaming.

Ambient advertisement created by Grey, Finland for Vianor, within the category: Automotive.

Hobbyhorsing has been sweeping the Nordic nation in recent years, with thousands of enthusiasts making and selling horses and riding them at events inspired by real equestrian disciplines. To support the hobbyhorsing community, the Finnish Ministry for Foreign Affairs and ThisisFINLAND worked with leading Finnish fashion labels to add a whole new level to the craze – by creating a limited edition urban fashion collection. This short film kicks off the campaign that celebrates the courage and against-the-odds mentality of hobbyhorsing, designed under the banner of #BraveEnoughToRide. Film advertisement created by Lucid, Finland for Ministry of Foreign Affairs of Finland, within the category: Public Interest, NGO.

Voice Actor casting, production and co-ordination: Stretch Film advertisement created by McCann, Finland for Vivus, within the category: Finance.

Film advertisement created by Folk, Finland for Kalcipos-D, within the category: Pharmaceutical.

Film advertisement created by Make it Simple, Finland for Salvation Army, within the category: Public Interest, NGO.

What could the world learn from Finland? Finland 100 years film shares a story of a unique attitude Finland celebrates its 100 years of independence on December 6, 2017. And quite a journey it has been. Developing from a poor, rural country to an independent nation famous for its education system, health care, social welfare, equality and Angry birds has demanded its fair share of hard work and firm belief that the impossible can actually be accomplished. This is what the celebration film is all about - the idealistic attitude and belief in sharing of what's good. Something this world could use more of don't you think? Film advertisement created by SEK, Finland for Suomi Finland 100, within the category: Public Interest, NGO.

Project Trumpmore is aiming to demonstrate climate change in a monumental way. A Finnish NGO wants to commission a 115-foot tall ice sculpture of Donald Trump’s face in the arctic region to demonstrate that climate change is happening. The project was launched in April and has since managed to gather enormous international media attention and spark conversion about the topic. Only a small part of the population is active in the public discussion on environmental issues. The goal was to change that. With Project Trumpmore we wanted to generate discussions about global warming. Film advertisement created by SEK, Finland for Melting Ice Association, within the category: Public Interest, NGO.

Film advertisement created by dynamo&son, Finland for World AIDS Day, within the category: Health.

Film advertisement created by TBWA, Finland for Veikkaus, within the category: Gaming.

Film advertisement created by Make it Simple, Finland for S-market, within the category: Food.

Story of The Immortal Mr. Henriksson to celebrate Abloy's 110th anniversary and Finland's most remarkable invention. Film advertisement created by Folk, Finland for Abloy, within the category: Industrial, Agriculture.

A music video was produced featuring a throat cancer survivor performing a shocking version of a pop hit adored by teens. The performance gives nicotine addiction a voice to remember, not only a sound but also a look that will stay in teens heads and affect their decision making when choosing whether to use tobacco products or not. Film advertisement created by Havas, Finland for Cancer Society of Finland, within the category: Public Interest, NGO.

How to get millennial female’s attention with ice cream brand and find a way to fill social media influencers Instagram-feeds? Well, create an experience that is so sweet it’s impossible not to instagram. We combined two millennial trends: Staycation and FOMO (Fear of Missing Out). Then we designed a world’s most instagrammable ice cream hotel room, a dreamlike space dedicated entirely for enjoying and experiencing our new ice cream. A room so sweet you simply could not miss. To boost the fear of missing out, we opened it only for limited 6 months time. Experiential advertisement created by Grey, Finland for Valio Jäätelöfabriikki, within the category: Food.