Experiential advertisement created by SEK, Finland for HopLop, within the category: Recreation, Leisure.

How to get millennial female’s attention with ice cream brand and find a way to fill social media influencers Instagram-feeds? Well, create an experience that is so sweet it’s impossible not to instagram. We combined two millennial trends: Staycation and FOMO (Fear of Missing Out). Then we designed a world’s most instagrammable ice cream hotel room, a dreamlike space dedicated entirely for enjoying and experiencing our new ice cream. A room so sweet you simply could not miss. To boost the fear of missing out, we opened it only for limited 6 months time. Experiential advertisement created by Grey, Finland for Valio Jäätelöfabriikki, within the category: Food.

Film advertisement created by Lucy Loves Stories, Finland for Helsingin Sanomat, within the category: Media.

The number of poor is on the rise in Finland. Those especially hard hit by poverty are families with children, single parents and people who live on their own. Film advertisement created by Make it Simple, Finland for Salvation Army, within the category: Public Interest, NGO.

Voice Actor casting, production and co-ordination: Stretch Film advertisement created by McCann, Finland for Vivus, within the category: Finance.

World Design Capital 2012 Helsinki wanted to make those not naturally interested in design aware that design is anything that makes things work better, that design is all around us every day, that design affects us all and that you can have an effect on it by sharing ideas on how to make things work better with the World Design Capital mobile application. At the core of the marketing communication is a movable café with design (tables, chairs, music and spoken service) anybody can remotely control on the web in real-time. All of the different elements of the campaign (PR, tv, print, outdoor and banners) directed people to the café while also communicating the chosen messages. Photo / Manipulation :Perfect Fools / FLC415 / Pekka Mustonen / Bruno Ribeiro / Heku Ambient advertisement created by Hasan&Partners, Finland for World Design Capital Helsinki, within the category: Recreation, Leisure.

Finnair is the flag carrier and largest airline in Finland. In April 2018, Finnair set out to reinvent their in-flight culinary experience. The background noise inside an airplane affects your taste perception. It enhances umami and bitter tastes, while reducing salty and sweet tastes. This got us thinking, how can we improve the in-flight dining experience and offer true Nordic flavors to passengers on board Finnair flights? We recorded pure, natural sounds from Nordic Lapland with Finnair signature chef Steven Liu. And together with professor of molecular gastronomy Anu Hopia, we turned the recordings into unique soundscapes for each of the dishes served on board flights from Asia. Each soundtrack was made to enhance the flavors of the different dishes. To offer a truly unique Nordic experience wherever you are, we also created a WeChat app for the Chinese audience. Take a picture of your food and advanced image recognition software interprets it and offers you a customized soundtrack for you to enjoy. The Nordic soundscapes will enhance the unique flavors of any recognizable food you are eating. Now, anyone can easily enjoy the taste of the Finnair experience, even on the ground. Film advertisement created by Mirum, Finland for Finnair, within the category: Transport.

Helsinki and some of Finland’s most renowned tech companies launched a talent attraction campaign in September branding Helsinki as the world’s first City as a Service (CaaS). The campaign reframed the value that Helsinki offers to its “users” (current citizens) and potential “demo users” (tech professionals looking to relocate) using familiar vocabulary and tone of voice for international tech professionals. The campaign received close to 7,000 applications from tech professionals interested in relocating to Helsinki. Integrated advertisement created by Bou, Finland for City of Helsinki, within the categories: Electronics, Technology, Hospitality, Tourism, Public Interest, NGO.

Toyota turns the city center of Helsinki into a Social Media Channel - For the launch of the new Toyota AYGO in Finland, Toyota Finland decided to use influencer marketing with a twist. The brand turned 45 digital outdoor displays in downtown Helsinki into a live social media channel for two of Finland's most popular Instagram influencers while they test drove the AYGO. A stunt that was impossible to miss even if you aren't active on social media. Experiential advertisement created by The&Partnership, Finland for Toyota, within the category: Automotive.

Film advertisement created by 358, Finland for HSL, within the category: Transport.

Digital advertisement created by SEK, Finland for Karl Fazer, within the category: Public Interest, NGO.

What could the world learn from Finland? Finland 100 years film shares a story of a unique attitude Finland celebrates its 100 years of independence on December 6, 2017. And quite a journey it has been. Developing from a poor, rural country to an independent nation famous for its education system, health care, social welfare, equality and Angry birds has demanded its fair share of hard work and firm belief that the impossible can actually be accomplished. This is what the celebration film is all about - the idealistic attitude and belief in sharing of what's good. Something this world could use more of don't you think? Film advertisement created by SEK, Finland for Suomi Finland 100, within the category: Public Interest, NGO.

The spot portrays how Tikkurila wood paints endure the passage of seasons. The poetic execution combines live-action, stop-motion and time-lapse techniques seamlessly. The inspirational outcome is brought to close with a pay-off "The Power Of Colours". Film advertisement created by DDB, Finland for Tikkurila, within the category: Industrial, Agriculture.

Film advertisement created by SEK, Finland for Visit Finland, within the category: Hospitality, Tourism.

Office life doesn't feel hard, when employees and employers soft skills match. Clevry, the soft skills company makes it happen. Film advertisement created by Avidly, Finland for Clevry, within the category: Professional Services.

Voice Actor casting, production and co-ordination: Stretch Film advertisement created by McCann, Finland for Vivus, within the category: Finance.

Story of The Immortal Mr. Henriksson to celebrate Abloy's 110th anniversary and Finland's most remarkable invention. Film advertisement created by Folk, Finland for Abloy, within the category: Industrial, Agriculture.

Digital advertisement created by Great Branding, Finland for Wreckfest, within the category: Gaming.

We granted our fellow Finns the freedom from queuing, setting them free to chase festival dreams, bands, friends and lovers. How? By hiring Professional Queuers. We started the campaign by recruiting people through social media to become professional queuers. The deal was simple: You'll enjoy the music for free, just stand in line so that other festival guests can enjoy what they paid for. Win - Win. ​ Experiential advertisement created by Superson, Finland for Kyrö Distillery Company, within the category: Alcoholic Drinks.

DIT / Runner – Anton Stennabb