Life’s hardest battles aren’t fought in the ring. Film advertisement created by Cassius, Finland for Oikotie, within the category: Professional Services.

Project Trumpmore is aiming to demonstrate climate change in a monumental way. A Finnish NGO wants to commission a 115-foot tall ice sculpture of Donald Trump’s face in the arctic region to demonstrate that climate change is happening. The project was launched in April and has since managed to gather enormous international media attention and spark conversion about the topic. Only a small part of the population is active in the public discussion on environmental issues. The goal was to change that. With Project Trumpmore we wanted to generate discussions about global warming. Film advertisement created by SEK, Finland for Melting Ice Association, within the category: Public Interest, NGO.

DIT / Runner – Anton Stennabb

Film advertisement created by Havas, Finland for Cancer Society of Finland, within the category: Public Interest, NGO.

Ambient advertisement created by Grey, Finland for Vianor, within the category: Automotive.

Film advertisement created by SEK, Finland for Visit Finland, within the category: Hospitality, Tourism.

Film advertisement created by SEK, Finland for Juhla Mokka, within the category: Non-Alcoholic Drinks.

Film advertisement created by SEK, Finland for Herbina, within the category: Beauty.

Series of web commercials creating hype for the friendly match between small Finnish team HJK Helsinki and the world's greatest football club FC Barcelona. Digital advertisement created by Intohimotoimisto Cassius, Finland for HJK Helsinki Football Club, within the category: Public Interest, NGO.

Toyota turns the city center of Helsinki into a Social Media Channel - For the launch of the new Toyota AYGO in Finland, Toyota Finland decided to use influencer marketing with a twist. The brand turned 45 digital outdoor displays in downtown Helsinki into a live social media channel for two of Finland's most popular Instagram influencers while they test drove the AYGO. A stunt that was impossible to miss even if you aren't active on social media. Experiential advertisement created by The&Partnership, Finland for Toyota, within the category: Automotive.

Directed by Dome Karukoski, “294” is a short documentary on Finnish grocery store staff during the corona crisis in spring 2020. The document was commissioned by HOK-Elanto as a tribute and a show of gratitude towards all professional front line workers who support our everyday lives in stores, healthcare, and other places. This exceptional time and its heroes deserve to get documented. The title of the documentary, “294” comes from a study commissioned two years ago by Suomen Kuvalehti, where cashiers are considered the 294th most prestigious profession in Finland. Now, coronavirus has put that result into a very strange light. “I salute these people. They keep our lives normal at this abnormal time," says director Dome Karukoski. Content advertisement created by Bob the Robot, Finland for HOK-Elanto, within the categories: Public Interest, NGO, Retail Services.

Norwegian = Common sense airline. Cheap prices are common sense when you are buying. And it makes sense to not pay for something if you don't want it. It is common sense to get away from bad weather. Flying with new airplanes makes more sense than flying with old ones. Low fuel consumption is also common sense. So we figured our new client Norwegian is not a budget airline, it is a common sense airline. Then we launched this "new category of airlines" publishing a whole list of common sense reasons with a series of these TV commercials and with a bunch of online actions. Film advertisement created by 358, Finland for Norwegian, within the category: Transport.

Film advertisement created by King, Finland for Nokian Tyres, within the category: Automotive.

Film advertisement created by Folk, Finland for KEKKILÄ, within the category: House, Garden.

Studio facilities, camera & lighting equipment: Angel Films / Ville Penttilä Film advertisement created by Havas, Finland for Finnish National Gallery, within the category: Recreation, Leisure.

World Design Capital 2012 Helsinki wanted to make those not naturally interested in design aware that design is anything that makes things work better, that design is all around us every day, that design affects us all and that you can have an effect on it by sharing ideas on how to make things work better with the World Design Capital mobile application. At the core of the marketing communication is a movable café with design (tables, chairs, music and spoken service) anybody can remotely control on the web in real-time. All of the different elements of the campaign (PR, tv, print, outdoor and banners) directed people to the café while also communicating the chosen messages. Photo / Manipulation :Perfect Fools / FLC415 / Pekka Mustonen / Bruno Ribeiro / Heku Ambient advertisement created by Hasan&Partners, Finland for World Design Capital Helsinki, within the category: Recreation, Leisure.

Though much of gambling is shifting online, scratchcards remain undefeated classics. Since the gaming experience is most analog, intriguing habits and superstitious rituals can be found among the players. To attract good luck, there are many ways to choose the right cards and multiple ways to scratch them. Film advertisement created by Hasan&Partners, Finland for Veikkaus, within the category: Gaming.

Digital advertisement created by Bob the Robot, Finland for Koskenkorva, within the category: Alcoholic Drinks.

On Monday November 13, Visit Finland hosted the world premiere of The Symphony of Extremes, in Helsinki. The Symphony of Extremes is a unique new piece composed from Finnish DNA sequences, by Eicca Toppinen, from the cello metal band Apocalyptica, in honor of Finland’s centenary celebration. The song and its accompanying video fuse art, science and travel in a completely new way, emphasizing the Finnish mindset and the land’s strong contrasts. Parts of the music video images are from Visit Finland’s past productions by Otto Films (directed by Pekka Hara). Film advertisement created by SEK, Finland for Visit Finland, within the category: Hospitality, Tourism.

Film advertisement created by Lucy Loves Stories, Finland for Helsingin Sanomat, within the category: Media.