Film advertisement created by Make it Simple, Finland for Salvation Army, within the category: Public Interest, NGO.

Who provides a break for those taking care of mentally ill relatives? The Runner, a new film by The National Family Association promoting Mental Health in Finland, takes a stand on the demanding nature of family care. Everyone needs a break from time to time, family caregivers too. When a family member becomes mentally ill, it affects family life in many ways. Film advertisement created by Havas, Finland for FinFami, within the category: Health.

We challenged our customers to create and name possibly the best hamburger in the world. The marketing communication focused on creativity and the uniqueness of the hamburgers in a totally unique campaign, highlighting the hamburgers and their creators in a way not seen before. Film advertisement created by DDB, Finland for McDonald's, within the category: Food.

Norwegian = Common sense airline. Cheap prices are common sense when you are buying. And it makes sense to not pay for something if you don't want it. It is common sense to get away from bad weather. Flying with new airplanes makes more sense than flying with old ones. Low fuel consumption is also common sense. So we figured our new client Norwegian is not a budget airline, it is a common sense airline. Then we launched this "new category of airlines" publishing a whole list of common sense reasons with a series of these TV commercials and with a bunch of online actions. Film advertisement created by 358, Finland for Norwegian, within the category: Transport.

Film advertisement created by Passion, Finland for HJK Helsinki Football Club, within the category: Recreation, Leisure.

Ambient advertisement created by Grey, Finland for Vianor, within the category: Automotive.

Digital advertisement created by Great Branding, Finland for Wreckfest, within the category: Gaming.

The city coffee series - a design series by Bob the Robot on behalf of 140 year-old Finnish coffee brand Paulig - are aimed at Finnish, Lithuanian, Latvian, Estonian and Russian markets. Anchored by clever coffee callbacks to various landmarks and symbols (including The Statue of Liberty, Arc de Triomphe, and Cuba’s iconic vintage cars, etc) the print, OOH, and video campaign promotes the different city-themed flavors of Paulig - Café Havana, Café Barcelona, Café Parisien, Café Sydney. Integrated advertisement created by Bob the Robot, Finland for Paulig, within the category: Non-Alcoholic Drinks.

The simple truth about a matter of taste. Film advertisement created by TBWA, Finland for Jyvabroiler, within the category: Food.

Digital advertisement created by 358, Finland for Sol, within the category: Alcoholic Drinks.

Digital advertisement created by Sherpa, Finland for Angry Birds, within the category: Gaming.

Digital advertisement created by 358, Finland for Sol, within the category: Alcoholic Drinks.

As there was no additional funds to acquire media for the campaign, the task was to fully utilise the Google Ad Grant (For Nonprofit Organisations) that had been issued for The Youth Foundation. Foundation's theme/core message for 2016 is ’Listening’. Digital advertisement created by Avaus, Finland for Finland’s Children And Youth Foundation, within the category: Public Interest, NGO.

Project Trumpmore is aiming to demonstrate climate change in a monumental way. A Finnish NGO wants to commission a 115-foot tall ice sculpture of Donald Trump’s face in the arctic region to demonstrate that climate change is happening. The project was launched in April and has since managed to gather enormous international media attention and spark conversion about the topic. Only a small part of the population is active in the public discussion on environmental issues. The goal was to change that. With Project Trumpmore we wanted to generate discussions about global warming. Film advertisement created by SEK, Finland for Melting Ice Association, within the category: Public Interest, NGO.

Outdoor advertisement created by TBWA, Finland for Helsinki Police Department, within the category: Public Interest, NGO.

Zalando breaks the patterns of fashion advertising: Pride pioneers star as faces of the new campaign As part of Zalando’s campaign, Finnish Pride pioneers are donning the kinds of outfits they were dreaming to wear long ago – already when dressing so freely was taboo. Dresscode: Freedom campaign is a thank you letter written with joy and style to the forerunners of the LGBTQ+ cause, as it highlights the stories of the pioneers serving as the faces of the campaign. The campaign was designed and executed by the Helsinki-based creative agency SEK. Dresscode: Freedom shines the spotlight on Finland’s LGBTQ+ pioneers and activists. The pioneers serving as the faces of this campaign get to dress in the kinds of outfits they were longing to wear decades ago, but were unable to because of the prevailing intolerance – or the fear of being labelled mentally ill or a criminal. Zalando is the chief partner of Helsinki Pride in 2021 and continues to bring forth local LGBTQ+ influencers as part of the campaign. Film advertisement created by Grey, Finland for Zalando, within the categories: Fashion, Retail Services.

Seasons can be seen as different kind of Personalities. We see a group of Beautiful and Strong Characters having their annual gathering around Round Table. Among the Fairy tale characters we see a greyish Finnish November with a minor problem. Film advertisement created by Mirum, Finland for Finnair, within the category: Transport.

Film advertisement created by Lucy Loves Stories, Finland for Helsingin Sanomat, within the category: Media.

Challenge: Christmas is one of the most important, but also the most competed season for mobile operators. Competitors fight to make themselves heard in a market, while competing with the same prices for the same array of products. Standing out is almost impossible. thus sacrifice the element of surprise, or you spend a ridiculous amount of energy trying to hint your significant other on a potential gift and still not get what you want. This holiday season, Finnish mobile operator DNA set out to change this. they would want and then gather likes for their wish. The ones with the most likes could get their not-so-subtle hints on billboards, TVC's, banner ads, DNA's Facebook page, outdoor ads, painted poster or even sung by a choir. All of this leads to surprising and fresh, but still highly tactical advertising, that stands out from the competition. Execution: The campaign kicked off with an elaborate stunt. A mother who wanted a new iPad Air for Christmas, was invited to pull a prank on her husband. The couple received movie tickets for a long-awaited night out. When they finally got the the multiplex, they were treated with a very special piece of pre-movie advertising, streamed live from their home. A character from earlier DNA commercials delivered the wife's wish to the surprised husband. Ambient advertisement created by Hasan&Partners, Finland for DNA, within the category: Electronics, Technology.

Digital advertisement created by DDB, Finland for Sonera, within the category: Electronics, Technology.