Finland
Project Trumpmore is aiming to demonstrate climate change in a monumental way. A Finnish NGO wants to commission a 115-foot tall ice sculpture of Donald Trump’s face in the arctic region to demonstrate that climate change is happening. The project was launched in April and has since managed to gather enormous international media attention and spark conversion about the topic. Only a small part of the population is active in the public discussion on environmental issues. The goal was to change that. With Project Trumpmore we wanted to generate discussions about global warming. Film advertisement created by SEK, Finland for Melting Ice Association, within the category: Public Interest, NGO.
The iconic Finnish brand, Kalevala Jewelry, celebrates its 80th birthday with the Untamed campaign created by Ivalo Creative Agency. Kalevala Jewelry’s new slogan, Untamed beauty, invites women to become untamed, break the rules, and challenge the conventional image of the perfect woman. Film hits viral immediately after release with 620,000 views in a week which is 10% population of Finland. Digital advertisement created by IVALO, Finland for Kalevala Jewelry, within the category: Personal Accessories.
Helsinki and some of Finland’s most renowned tech companies launched a talent attraction campaign in September branding Helsinki as the world’s first City as a Service (CaaS). The campaign reframed the value that Helsinki offers to its “users” (current citizens) and potential “demo users” (tech professionals looking to relocate) using familiar vocabulary and tone of voice for international tech professionals. The campaign received close to 7,000 applications from tech professionals interested in relocating to Helsinki. Integrated advertisement created by Bou, Finland for City of Helsinki, within the categories: Electronics, Technology, Hospitality, Tourism, Public Interest, NGO.
2019 Clio Juror: Stina Lütz Film advertisement created by TBWA, Finland for Telia, within the category: Electronics, Technology.
Norwegian = Common sense airline. Cheap prices are common sense when you are buying. And it makes sense to not pay for something if you don't want it. It is common sense to get away from bad weather. Flying with new airplanes makes more sense than flying with old ones. Low fuel consumption is also common sense. So we figured our new client Norwegian is not a budget airline, it is a common sense airline. Then we launched this "new category of airlines" publishing a whole list of common sense reasons with a series of these TV commercials and with a bunch of online actions. Film advertisement created by 358, Finland for Norwegian, within the category: Transport.
Voice Actor casting, production and co-ordination: Stretch Film advertisement created by McCann, Finland for Vivus, within the category: Finance.
Ambient advertisement created by Grey, Finland for Vianor, within the category: Automotive.
Film advertisement created by Folk, Finland for KEKKILÄ, within the category: House, Garden.
Film advertisement created by SEK, Finland for Visit Finland, within the category: Hospitality, Tourism.
Finnish coalition of commercial TV channels, Screenforce Ltd, wanted to point out that despite of all new digital media, TV is still the most influential media around. Target group was advertisers. Film advertisement created by IVALO, Finland for Screen Force, within the category: Media.
Seasons can be seen as different kind of Personalities. We see a group of Beautiful and Strong Characters having their annual gathering around Round Table. Among the Fairy tale characters we see a greyish Finnish November with a minor problem. Film advertisement created by Mirum, Finland for Finnair, within the category: Transport.
Studio facilities, camera & lighting equipment: Angel Films / Ville Penttilä Film advertisement created by Havas, Finland for Finnish National Gallery, within the category: Recreation, Leisure.
We are not looking for an employee, we are looking for an individual. “Hello, Future Friend” is a story about people, unique workers of Siili Solutionswho make the company and create that spirit of togetherness. The film presents these genuine people in their beloved hobbies and shows how work really connects different people from different backgrounds, to work towards a common goal. The film’s narrative tells the story of what we’re looking for in a new, potential work friend, and what we’re offering to them. Together, we make it real. Film advertisement created by Siili Solutions, Finland for Siili Solutions, within the categories: Agency Self-Promo, Electronics, Technology.
The TVC was Film advertisement created by Hasan&Partners, Finland for TV Viihde, within the category: Media.
Film advertisement created by Folk, Finland for Lidl, within the category: Retail Services.
World Design Capital 2012 Helsinki wanted to make those not naturally interested in design aware that design is anything that makes things work better, that design is all around us every day, that design affects us all and that you can have an effect on it by sharing ideas on how to make things work better with the World Design Capital mobile application. At the core of the marketing communication is a movable café with design (tables, chairs, music and spoken service) anybody can remotely control on the web in real-time. All of the different elements of the campaign (PR, tv, print, outdoor and banners) directed people to the café while also communicating the chosen messages. Photo / Manipulation :Perfect Fools / FLC415 / Pekka Mustonen / Bruno Ribeiro / Heku Ambient advertisement created by Hasan&Partners, Finland for World Design Capital Helsinki, within the category: Recreation, Leisure.
Fundraising is broken. More people than ever are in need, but on the street, fundraisers are ignored. Plan Finland supports girls in developing countries and relies on donations. That’s why we created Girls Can, to make helping social and fun again. It's fundraising done friend-to-friend, instead of stranger-to-stranger. Instead of blaming people for not participating in fundraising, we made it something they want to be engaged in. When a person starts a donation can through the Girls Can website, they pay any sum they want to get their Can going. The payment is handled via credit cards or online banking. After donating, they then choose a friend from their Facebook friends and the Can is passed on to them. That friend can pick the can up, put in their donation, and then pass the can on, and so on. By making the donation collection function like a physical object that can only be held by one person at a time, people feel more engaged. Digital advertisement created by Hasan&Partners, Finland for Plan Finland, within the category: Public Interest, NGO.
The entrepreneur's road to success has never been easy. When an entrepreneur succeeds, the whole society benefits. The Federation of Finnish Enterprises is an organization to support entrepreneurs. Film advertisement created by Make it Simple, Finland for The Federation of Finnish Enterprises, within the category: Public Interest, NGO.
We challenged our customers to create and name possibly the best hamburger in the world. The marketing communication focused on creativity and the uniqueness of the hamburgers in a totally unique campaign, highlighting the hamburgers and their creators in a way not seen before. Film advertisement created by DDB, Finland for McDonald's, within the category: Food.
Life’s hardest battles aren’t fought in the ring. Film advertisement created by Cassius, Finland for Oikotie, within the category: Professional Services.