Finland

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Genelec joined forces with Boiler Room and created a true 360 campaign taking in: event, premium content and contest. Results: Purchase intent increased by over 80%. The live broadcast audience was 2,1 million people all over the world.

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The Finns are not exactly famous for showing their feelings. No matter what the situation, the world has accustomed to see them calm, cool and collected. The brand new ad of Fazer Blue, Finland's most loved chocolate, seems to prove THAT all wrong! Far from the usual ad imagery, 'Unforgettable' is a short story full of emotion. In its 85 seconds, it manages to evoke feelings that are not often found in ads, and as result its getting tears out of even the most reserved of Finns. So grab a tissue. Film advertisement created by SEK, Finland for Karl Fazer, within the category: Confectionery, Snacks.

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Film advertisement created by McCann, Finland for Trendi & Lily, within the category: Media.

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Project Trumpmore is aiming to demonstrate climate change in a monumental way. A Finnish NGO wants to commission a 115-foot tall ice sculpture of Donald Trump’s face in the arctic region to demonstrate that climate change is happening. The project was launched in April and has since managed to gather enormous international media attention and spark conversion about the topic. Only a small part of the population is active in the public discussion on environmental issues. The goal was to change that. With Project Trumpmore we wanted to generate discussions about global warming. Film advertisement created by SEK, Finland for Melting Ice Association, within the category: Public Interest, NGO.

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Film advertisement created by SEK, Finland for Visit Finland, within the category: Hospitality, Tourism.

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World Design Capital 2012 Helsinki wanted to make those not naturally interested in design aware that design is anything that makes things work better, that design is all around us every day, that design affects us all and that you can have an effect on it by sharing ideas on how to make things work better with the World Design Capital mobile application. At the core of the marketing communication is a movable café with design (tables, chairs, music and spoken service) anybody can remotely control on the web in real-time. All of the different elements of the campaign (PR, tv, print, outdoor and banners) directed people to the café while also communicating the chosen messages. Photo / Manipulation :Perfect Fools / FLC415 / Pekka Mustonen / Bruno Ribeiro / Heku Ambient advertisement created by Hasan&Partners, Finland for World Design Capital Helsinki, within the category: Recreation, Leisure.

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Film advertisement created by Make it Simple, Finland for Academic Bookstore, within the category: Retail Services.

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On Monday November 13, Visit Finland hosted the world premiere of The Symphony of Extremes, in Helsinki. The Symphony of Extremes is a unique new piece composed from Finnish DNA sequences, by Eicca Toppinen, from the cello metal band Apocalyptica, in honor of Finland’s centenary celebration. The song and its accompanying video fuse art, science and travel in a completely new way, emphasizing the Finnish mindset and the land’s strong contrasts. Parts of the music video images are from Visit Finland’s past productions by Otto Films (directed by Pekka Hara). Film advertisement created by SEK, Finland for Visit Finland, within the category: Hospitality, Tourism.

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The number of poor is on the rise in Finland. Those especially hard hit by poverty are families with children, single parents and people who live on their own. Film advertisement created by Make it Simple, Finland for Salvation Army, within the category: Public Interest, NGO.

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Digital advertisement created by 358, Finland for Sol, within the category: Alcoholic Drinks.

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Digital advertisement created by Intohimotoimisto Cassius, Finland for Finland-Sweden Athletics International, within the category: Recreation, Leisure.

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Digital advertisement created by N2, Finland for Helen, within the category: Industrial, Agriculture.

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Voice Actor casting, production and co-ordination: Stretch Film advertisement created by McCann, Finland for Vivus, within the category: Finance.

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Challenge: Christmas is one of the most important, but also the most competed season for mobile operators. Competitors fight to make themselves heard in a market, while competing with the same prices for the same array of products. Standing out is almost impossible. thus sacrifice the element of surprise, or you spend a ridiculous amount of energy trying to hint your significant other on a potential gift and still not get what you want. This holiday season, Finnish mobile operator DNA set out to change this. they would want and then gather likes for their wish. The ones with the most likes could get their not-so-subtle hints on billboards, TVC's, banner ads, DNA's Facebook page, outdoor ads, painted poster or even sung by a choir. All of this leads to surprising and fresh, but still highly tactical advertising, that stands out from the competition. Execution: The campaign kicked off with an elaborate stunt. A mother who wanted a new iPad Air for Christmas, was invited to pull a prank on her husband. The couple received movie tickets for a long-awaited night out. When they finally got the the multiplex, they were treated with a very special piece of pre-movie advertising, streamed live from their home. A character from earlier DNA commercials delivered the wife's wish to the surprised husband. Ambient advertisement created by Hasan&Partners, Finland for DNA, within the category: Electronics, Technology.

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Artists from Rovio, Supercell and various other Finnish startups are collaborating on a major employee driven production under the name “IronDanger”. The film, produced independently by artists in their free time, is a sign of the close collaboration and buzz between gaming companies in Finland. IronDanger will celebrate Finland’s 100th anniversary in 2017, and bring to life the story of Kalevala, an ancient epic tale that has shaped Finland’s identity.

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Digital advertisement created by dynamo&son, Finland for World AIDS Day, within the category: Health.

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Digital advertisement created by 358, Finland for Sol, within the category: Alcoholic Drinks.

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Film advertisement created by Hasan&Partners, Finland for KOFF, within the category: Alcoholic Drinks.

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What could the world learn from Finland? Finland 100 years film shares a story of a unique attitude Finland celebrates its 100 years of independence on December 6, 2017. And quite a journey it has been. Developing from a poor, rural country to an independent nation famous for its education system, health care, social welfare, equality and Angry birds has demanded its fair share of hard work and firm belief that the impossible can actually be accomplished. This is what the celebration film is all about - the idealistic attitude and belief in sharing of what's good. Something this world could use more of don't you think? Film advertisement created by SEK, Finland for Suomi Finland 100, within the category: Public Interest, NGO.

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Film advertisement created by Make it Simple, Finland for Salvation Army, within the category: Public Interest, NGO.




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