Finland
Film advertisement created by Lucy Loves Stories, Finland for Helsingin Sanomat, within the category: Media.
No other nation loves Donald Duck as much as the Finns. Even today, in the world of Netflix, YouTube and mobile phones, almost 1 million Finns read the Donald Duck magazine every week. Film advertisement created by Bob the Robot, Finland for Donald Duck Magazine, within the category: Media.
Digital advertisement created by N2, Finland for Helen, within the category: Industrial, Agriculture.
"Hartwall: The Greyest Day of the Year" To promote their national alcoholic beverage, Hartwall's Original Long Drink (a mix of gin and grapefruit soda) wanted to do something that put the brand on everyone’s radar. However, as it turns out, there are strict rules prohibiting OOH and social media advertising for alcoholic brands. Hartwall got around it by co-opting and rebranding Finland's characteristically sunless grey skies and cold weather, turning the entire country into probably the biggest OOH ad. They call the campaign - 'The Greyest Day of Year'. They worked with meteorologists to identify Finland’s greyest day of the year (November 17) and launched it as a holiday with a very grey celebration at Alla Sea Pool next to the presidential palace in Helsinki and all over Finland in local events and people’s homes. Hartwall's Original Long Drink was served and there were concerts and local celebs in attendance. They also partnered with Billebeino clothing brand to create a grey line of clothing in celebration of the day. The campaign created a big buzz in social media as Finns were sharing their grey celebrations. Also other companies and even Hartwall’s competitors made The Greyest Day of the Year offers. Earned media visibility of the day was vast. According to a survey conducted after the campaign, nearly every fifth Finn was influenced by the effort, recognizing that November 17 as the greyest day of the year. Association between Hartwall Original Long Drink and the grey color also strengthened: more than every fifth (23 %) Finn associates a grey color to Hartwall Original Long Drink. A third of Finns recall seeing the campaign and a third of those already stated they will celebrate “The Greyest Day of The Year” in 2019 as well. Experiential advertisement created by Bob the Robot, Finland for Hartwall, within the category: Alcoholic Drinks.
The entrepreneur's road to success has never been easy. When an entrepreneur succeeds, the whole society benefits. The Federation of Finnish Enterprises is an organization to support entrepreneurs. Film advertisement created by Make it Simple, Finland for The Federation of Finnish Enterprises, within the category: Public Interest, NGO.
What could the world learn from Finland? Finland 100 years film shares a story of a unique attitude Finland celebrates its 100 years of independence on December 6, 2017. And quite a journey it has been. Developing from a poor, rural country to an independent nation famous for its education system, health care, social welfare, equality and Angry birds has demanded its fair share of hard work and firm belief that the impossible can actually be accomplished. This is what the celebration film is all about - the idealistic attitude and belief in sharing of what's good. Something this world could use more of don't you think? Film advertisement created by SEK, Finland for Suomi Finland 100, within the category: Public Interest, NGO.
The spot portrays how Tikkurila wood paints endure the passage of seasons. The poetic execution combines live-action, stop-motion and time-lapse techniques seamlessly. The inspirational outcome is brought to close with a pay-off "The Power Of Colours". Film advertisement created by DDB, Finland for Tikkurila, within the category: Industrial, Agriculture.
Digital advertisement created by 358, Finland for Sol, within the category: Alcoholic Drinks.
Life’s hardest battles aren’t fought in the ring. Film advertisement created by Cassius, Finland for Oikotie, within the category: Professional Services.
Film advertisement created by TBWA, Finland for Instrumentarium, within the category: Retail Services.
Digital advertisement created by Avaus, Finland for Avaus, within the category: Agency Self-Promo.
The iconic Finnish brand, Kalevala Jewelry, celebrates its 80th birthday with the Untamed campaign created by Ivalo Creative Agency. Kalevala Jewelry’s new slogan, Untamed beauty, invites women to become untamed, break the rules, and challenge the conventional image of the perfect woman. Film hits viral immediately after release with 620,000 views in a week which is 10% population of Finland. Digital advertisement created by IVALO, Finland for Kalevala Jewelry, within the category: Personal Accessories.
Ambient advertisement created by Mirum, Finland for Finnair, within the category: Transport.
Film advertisement created by Havas, Finland for Fragile Childhood, within the category: Public Interest, NGO.
Digital advertisement created by SEK, Finland for SEK, within the category: Agency Self-Promo.
Finnair is the flag carrier and largest airline in Finland. In April 2018, Finnair set out to reinvent their in-flight culinary experience. The background noise inside an airplane affects your taste perception. It enhances umami and bitter tastes, while reducing salty and sweet tastes. This got us thinking, how can we improve the in-flight dining experience and offer true Nordic flavors to passengers on board Finnair flights? We recorded pure, natural sounds from Nordic Lapland with Finnair signature chef Steven Liu. And together with professor of molecular gastronomy Anu Hopia, we turned the recordings into unique soundscapes for each of the dishes served on board flights from Asia. Each soundtrack was made to enhance the flavors of the different dishes. To offer a truly unique Nordic experience wherever you are, we also created a WeChat app for the Chinese audience. Take a picture of your food and advanced image recognition software interprets it and offers you a customized soundtrack for you to enjoy. The Nordic soundscapes will enhance the unique flavors of any recognizable food you are eating. Now, anyone can easily enjoy the taste of the Finnair experience, even on the ground. Film advertisement created by Mirum, Finland for Finnair, within the category: Transport.
Film advertisement created by Hasan&Partners, Finland for KOFF, within the category: Alcoholic Drinks.
Outdoor advertisement created by TBWA, Finland for Helsinki Police Department, within the category: Public Interest, NGO.
Voice Actor casting, production and co-ordination: Stretch Film advertisement created by McCann, Finland for Vivus, within the category: Finance.
As there was no additional funds to acquire media for the campaign, the task was to fully utilise the Google Ad Grant (For Nonprofit Organisations) that had been issued for The Youth Foundation. Foundation's theme/core message for 2016 is ’Listening’. Digital advertisement created by Avaus, Finland for Finland’s Children And Youth Foundation, within the category: Public Interest, NGO.