Finland
Challenge: Christmas is one of the most important, but also the most competed season for mobile operators. Competitors fight to make themselves heard in a market, while competing with the same prices for the same array of products. Standing out is almost impossible. thus sacrifice the element of surprise, or you spend a ridiculous amount of energy trying to hint your significant other on a potential gift and still not get what you want. This holiday season, Finnish mobile operator DNA set out to change this. they would want and then gather likes for their wish. The ones with the most likes could get their not-so-subtle hints on billboards, TVC's, banner ads, DNA's Facebook page, outdoor ads, painted poster or even sung by a choir. All of this leads to surprising and fresh, but still highly tactical advertising, that stands out from the competition. Execution: The campaign kicked off with an elaborate stunt. A mother who wanted a new iPad Air for Christmas, was invited to pull a prank on her husband. The couple received movie tickets for a long-awaited night out. When they finally got the the multiplex, they were treated with a very special piece of pre-movie advertising, streamed live from their home. A character from earlier DNA commercials delivered the wife's wish to the surprised husband. Ambient advertisement created by Hasan&Partners, Finland for DNA, within the category: Electronics, Technology.
Norwegian = Common sense airline. Cheap prices are common sense when you are buying. And it makes sense to not pay for something if you don't want it. It is common sense to get away from bad weather. Flying with new airplanes makes more sense than flying with old ones. Low fuel consumption is also common sense. So we figured our new client Norwegian is not a budget airline, it is a common sense airline. Then we launched this "new category of airlines" publishing a whole list of common sense reasons with a series of these TV commercials and with a bunch of online actions. Film advertisement created by 358, Finland for Norwegian, within the category: Transport.
Film advertisement created by SEK, Finland for Visit Finland, within the category: Hospitality, Tourism.
How to get millennial female’s attention with ice cream brand and find a way to fill social media influencers Instagram-feeds? Well, create an experience that is so sweet it’s impossible not to instagram. We combined two millennial trends: Staycation and FOMO (Fear of Missing Out). Then we designed a world’s most instagrammable ice cream hotel room, a dreamlike space dedicated entirely for enjoying and experiencing our new ice cream. A room so sweet you simply could not miss. To boost the fear of missing out, we opened it only for limited 6 months time. Experiential advertisement created by Grey, Finland for Valio Jäätelöfabriikki, within the category: Food.
With the member card you’ll receive a discount from your holiday reservations. We turned this into a story, where the card is an invitation to leave your everyday life for something truly wonderful. Film advertisement created by Intohimotoimisto Cassius, Finland for Tjäreborg, within the category: Hospitality, Tourism.
Film advertisement created by SEK, Finland for Juhla Mokka, within the category: Non-Alcoholic Drinks.
Genelec joined forces with Boiler Room and created a true 360 campaign taking in: event, premium content and contest. Results: Purchase intent increased by over 80%. The live broadcast audience was 2,1 million people all over the world.
Film advertisement created by DDB, Finland for McDonald's, within the category: Food.
Film advertisement created by Folk, Finland for KEKKILÄ, within the category: House, Garden.
Voice Actor casting, production and co-ordination: Stretch Film advertisement created by McCann, Finland for Vivus, within the category: Finance.
Film advertisement to encourage aspiring young talents to participate in the Finnish Young Lions competition. Digital advertisement created by Mirum, Finland for Young Lions, within the category: Professional Services.
Series of web commercials creating hype for the friendly match between small Finnish team HJK Helsinki and the world's greatest football club FC Barcelona. Digital advertisement created by Intohimotoimisto Cassius, Finland for HJK Helsinki Football Club, within the category: Public Interest, NGO.
Digital advertisement created by Avaus, Finland for Avaus, within the category: Agency Self-Promo.
Norwegian = Common sense airline. Cheap prices are common sense when you are buying. And it makes sense to not pay for something if you don't want it. It is common sense to get away from bad weather. Flying with new airplanes makes more sense than flying with old ones. Low fuel consumption is also common sense. So we figured our new client Norwegian is not a budget airline, it is a common sense airline. Then we launched this "new category of airlines" publishing a whole list of common sense reasons with a series of these TV commercials and with a bunch of online actions. Film advertisement created by 358, Finland for Norwegian, within the category: Transport.
Film advertisement created by Make it Simple, Finland for Academic Bookstore, within the category: Retail Services.
McCann Helsinki might have done the impossible: Turned Excel into a vehicle for romance. An interesting campaign for client Area Business Travel Agent wanted to speak straight to the cost-driven corporate account in charge of deciding how employees would travel. Digital advertisement created by McCann, Finland for Area, within the category: Transport.
Story of The Immortal Mr. Henriksson to celebrate Abloy's 110th anniversary and Finland's most remarkable invention. Film advertisement created by Folk, Finland for Abloy, within the category: Industrial, Agriculture.
Toyota turns the city center of Helsinki into a Social Media Channel - For the launch of the new Toyota AYGO in Finland, Toyota Finland decided to use influencer marketing with a twist. The brand turned 45 digital outdoor displays in downtown Helsinki into a live social media channel for two of Finland's most popular Instagram influencers while they test drove the AYGO. A stunt that was impossible to miss even if you aren't active on social media. Experiential advertisement created by The&Partnership, Finland for Toyota, within the category: Automotive.
The iconic Finnish brand, Kalevala Jewelry, celebrates its 80th birthday with the Untamed campaign created by Ivalo Creative Agency. Kalevala Jewelry’s new slogan, Untamed beauty, invites women to become untamed, break the rules, and challenge the conventional image of the perfect woman. Film hits viral immediately after release with 620,000 views in a week which is 10% population of Finland. Digital advertisement created by IVALO, Finland for Kalevala Jewelry, within the category: Personal Accessories.
Digital advertisement created by dynamo&son, Finland for World AIDS Day, within the category: Health.