Finland
Film advertisement created by Passion, Finland for HJK Helsinki Football Club, within the category: Recreation, Leisure.
Film advertisement created by Havas, Finland for Cancer Society of Finland, within the category: Public Interest, NGO.
The number of poor is on the rise in Finland. Those especially hard hit by poverty are families with children, single parents and people who live on their own. Film advertisement created by Make it Simple, Finland for Salvation Army, within the category: Public Interest, NGO.
Genelec joined forces with Boiler Room and created a true 360 campaign taking in: event, premium content and contest. Results: Purchase intent increased by over 80%. The live broadcast audience was 2,1 million people all over the world.
Fundraising is broken. More people than ever are in need, but on the street, fundraisers are ignored. Plan Finland supports girls in developing countries and relies on donations. That’s why we created Girls Can, to make helping social and fun again. It's fundraising done friend-to-friend, instead of stranger-to-stranger. Instead of blaming people for not participating in fundraising, we made it something they want to be engaged in. When a person starts a donation can through the Girls Can website, they pay any sum they want to get their Can going. The payment is handled via credit cards or online banking. After donating, they then choose a friend from their Facebook friends and the Can is passed on to them. That friend can pick the can up, put in their donation, and then pass the can on, and so on. By making the donation collection function like a physical object that can only be held by one person at a time, people feel more engaged. Digital advertisement created by Hasan&Partners, Finland for Plan Finland, within the category: Public Interest, NGO.
Norwegian = Common sense airline. Cheap prices are common sense when you are buying. And it makes sense to not pay for something if you don't want it. It is common sense to get away from bad weather. Flying with new airplanes makes more sense than flying with old ones. Low fuel consumption is also common sense. So we figured our new client Norwegian is not a budget airline, it is a common sense airline. Then we launched this "new category of airlines" publishing a whole list of common sense reasons with a series of these TV commercials and with a bunch of online actions. Film advertisement created by 358, Finland for Norwegian, within the category: Transport.
Digital advertisement created by Sherpa, Finland for Angry Birds, within the category: Gaming.
Film advertisement created by Havas, Finland for Fragile Childhood, within the category: Public Interest, NGO.
Series of web commercials creating hype for the friendly match between small Finnish team HJK Helsinki and the world's greatest football club FC Barcelona. Digital advertisement created by Intohimotoimisto Cassius, Finland for HJK Helsinki Football Club, within the category: Recreation, Leisure.
Toyota turns the city center of Helsinki into a Social Media Channel - For the launch of the new Toyota AYGO in Finland, Toyota Finland decided to use influencer marketing with a twist. The brand turned 45 digital outdoor displays in downtown Helsinki into a live social media channel for two of Finland's most popular Instagram influencers while they test drove the AYGO. A stunt that was impossible to miss even if you aren't active on social media. Experiential advertisement created by The&Partnership, Finland for Toyota, within the category: Automotive.
Studio facilities, camera & lighting equipment: Angel Films / Ville Penttilä Film advertisement created by Havas, Finland for Finnish National Gallery, within the category: Recreation, Leisure.
Helsinki and some of Finland’s most renowned tech companies launched a talent attraction campaign in September branding Helsinki as the world’s first City as a Service (CaaS). The campaign reframed the value that Helsinki offers to its “users” (current citizens) and potential “demo users” (tech professionals looking to relocate) using familiar vocabulary and tone of voice for international tech professionals. The campaign received close to 7,000 applications from tech professionals interested in relocating to Helsinki. Integrated advertisement created by Bou, Finland for City of Helsinki, within the categories: Electronics, Technology, Hospitality, Tourism, Public Interest, NGO.
Film advertisement created by Hasan&Partners, Finland for KOFF, within the category: Alcoholic Drinks.
Film advertisement created by Lucy Loves Stories, Finland for Helsingin Sanomat, within the category: Media.
Poverty is a growing problem also in Finland. Salvation Army wanted to raise willingness to help. For that you need to have empathy for the people in need. This film shows that anyone can suffer misfortune. Including you. Campaign website: autaihmista.fi Film advertisement created by Make it Simple, Finland for Salvation Army, within the category: Public Interest, NGO.
McCann Helsinki might have done the impossible: Turned Excel into a vehicle for romance. An interesting campaign for client Area Business Travel Agent wanted to speak straight to the cost-driven corporate account in charge of deciding how employees would travel. Digital advertisement created by McCann, Finland for Area, within the category: Transport.
Console launch created for Wreckfest, destruction racing game for Ps4&Xbox. Created for Bugbear Entertainment and THQ Nordic by Great Branding and Kauas. The campaign rollout can be seen starting at July 3rd here: https://www.facebook.com/wreckfestofficial/
With the member card you’ll receive a discount from your holiday reservations. We turned this into a story, where the card is an invitation to leave your everyday life for something truly wonderful. Film advertisement created by Intohimotoimisto Cassius, Finland for Tjäreborg, within the category: Hospitality, Tourism.
Digital advertisement created by N2, Finland for Helen, within the category: Industrial, Agriculture.