Digital advertisement created by DDB, Finland for Sonera, within the category: Electronics, Technology.

Experiential advertisement created by SEK, Finland for HopLop, within the category: Recreation, Leisure.

The iconic Finnish brand, Kalevala Jewelry, celebrates its 80th birthday with the Untamed campaign created by Ivalo Creative Agency. Kalevala Jewelry’s new slogan, Untamed beauty, invites women to become untamed, break the rules, and challenge the conventional image of the perfect woman. Film hits viral immediately after release with 620,000 views in a week which is 10% population of Finland. Digital advertisement created by IVALO, Finland for Kalevala Jewelry, within the category: Personal Accessories.

We challenged our customers to create and name possibly the best hamburger in the world. The marketing communication focused on creativity and the uniqueness of the hamburgers in a totally unique campaign, highlighting the hamburgers and their creators in a way not seen before. Film advertisement created by DDB, Finland for McDonald's, within the category: Food.

DIT / Runner – Anton Stennabb

Though much of gambling is shifting online, scratchcards remain undefeated classics. Since the gaming experience is most analog, intriguing habits and superstitious rituals can be found among the players. To attract good luck, there are many ways to choose the right cards and multiple ways to scratch them. Film advertisement created by Hasan&Partners, Finland for Veikkaus, within the category: Gaming.

Challenge: Christmas is one of the most important, but also the most competed season for mobile operators. Competitors fight to make themselves heard in a market, while competing with the same prices for the same array of products. Standing out is almost impossible. thus sacrifice the element of surprise, or you spend a ridiculous amount of energy trying to hint your significant other on a potential gift and still not get what you want. This holiday season, Finnish mobile operator DNA set out to change this. they would want and then gather likes for their wish. The ones with the most likes could get their not-so-subtle hints on billboards, TVC's, banner ads, DNA's Facebook page, outdoor ads, painted poster or even sung by a choir. All of this leads to surprising and fresh, but still highly tactical advertising, that stands out from the competition. Execution: The campaign kicked off with an elaborate stunt. A mother who wanted a new iPad Air for Christmas, was invited to pull a prank on her husband. The couple received movie tickets for a long-awaited night out. When they finally got the the multiplex, they were treated with a very special piece of pre-movie advertising, streamed live from their home. A character from earlier DNA commercials delivered the wife's wish to the surprised husband. Ambient advertisement created by Hasan&Partners, Finland for DNA, within the category: Electronics, Technology.

Film advertisement created by SEK, Finland for Visit Finland, within the category: Hospitality, Tourism.

As one main message of BeSafeOnline campaign, Save the Children Finland wish to remind that the laptop webcam should be covered when it is not being used. Webcams can be covered for instance with a sticker or a specific self-adhesive webcam cover. Film advertisement created by Havas, Finland for Pelastakaa Lapset, within the category: Public Interest, NGO.

Film advertisement created by Folk, Finland for Kalcipos-D, within the category: Pharmaceutical.

Film advertisement created by Make it Simple, Finland for S-market, within the category: Food.

Poverty is a growing problem also in Finland. Salvation Army wanted to raise willingness to help. For that you need to have empathy for the people in need. This film shows that anyone can suffer misfortune. Including you. Campaign website: autaihmista.fi Film advertisement created by Make it Simple, Finland for Salvation Army, within the category: Public Interest, NGO.

Film advertisement created by TBWA, Finland for Veikkaus, within the category: Gaming.

Wildlife photographer Will Burrard-Lucas photographed pedestrians in the Helsinki region. Helsinki regional transport wants to encourage everyone in the metropolitan area to walk more. Walking brings cities to life and supports citizens’ physical and mental wellbeing. Walking is also a fundamental aspect of using public transport and an important element in urban trip chains. Helsinki regional transport wants to turn the Helsinki region into the walking capital of the world. Integrated advertisement created by 358, Finland for HSL, within the category: Transport.

The simple truth about a matter of taste. Film advertisement created by TBWA, Finland for Jyvabroiler, within the category: Food.

Voice Actor casting, production and co-ordination: Stretch Film advertisement created by McCann, Finland for Vivus, within the category: Finance.

Ambient advertisement created by Mirum, Finland for Finnair, within the category: Transport.

Project Trumpmore is aiming to demonstrate climate change in a monumental way. A Finnish NGO wants to commission a 115-foot tall ice sculpture of Donald Trump’s face in the arctic region to demonstrate that climate change is happening. The project was launched in April and has since managed to gather enormous international media attention and spark conversion about the topic. Only a small part of the population is active in the public discussion on environmental issues. The goal was to change that. With Project Trumpmore we wanted to generate discussions about global warming. Film advertisement created by SEK, Finland for Melting Ice Association, within the category: Public Interest, NGO.

Norwegian = Common sense airline. Cheap prices are common sense when you are buying. And it makes sense to not pay for something if you don't want it. It is common sense to get away from bad weather. Flying with new airplanes makes more sense than flying with old ones. Low fuel consumption is also common sense. So we figured our new client Norwegian is not a budget airline, it is a common sense airline. Then we launched this "new category of airlines" publishing a whole list of common sense reasons with a series of these TV commercials and with a bunch of online actions. Film advertisement created by 358, Finland for Norwegian, within the category: Transport.

According to the UN, Finland is the happiest country in the world – thanks to the special connection between people and nature. Studies have shown that nature can have a positive impact on our minds and alleviate stress. At the same time, the world is getting busier. Many travelers search for silence and serene nature. Well, Finland has those things in abundance. But how to teach the world this happy, close-to-nature lifestyle? The idea: Rent a Finn. Now it’s time everyone had a chance to learn from the best. To become as happy as a Finn, you can rent one and learn how. Rent a Finn is not only unique and ownable to Finland due to its rational background from the UN Happiness Report, but also meaningful because of its higher purpose of bringing more happiness to the world. The campaign has so far reached 149 countries with paid advertising in only 10 markets. The reach has raised as high as 1,366 billion – 98,5% coming from earned media. The PR value of the campaign reached € 34 175 321. Experiential advertisement created by Grey, Finland for Visit Finland, within the category: Hospitality, Tourism.