Life’s hardest battles aren’t fought in the ring. Film advertisement created by Cassius, Finland for Oikotie, within the category: Professional Services.

Film advertisement created by Folk, Finland for KEKKILÄ, within the category: House, Garden.

The city coffee series - a design series by Bob the Robot on behalf of 140 year-old Finnish coffee brand Paulig - are aimed at Finnish, Lithuanian, Latvian, Estonian and Russian markets. Anchored by clever coffee callbacks to various landmarks and symbols (including The Statue of Liberty, Arc de Triomphe, and Cuba’s iconic vintage cars, etc) the print, OOH, and video campaign promotes the different city-themed flavors of Paulig - Café Havana, Café Barcelona, Café Parisien, Café Sydney. Integrated advertisement created by Bob the Robot, Finland for Paulig, within the category: Non-Alcoholic Drinks.

According to the UN, Finland is the happiest country in the world – thanks to the special connection between people and nature. Studies have shown that nature can have a positive impact on our minds and alleviate stress. At the same time, the world is getting busier. Many travelers search for silence and serene nature. Well, Finland has those things in abundance. But how to teach the world this happy, close-to-nature lifestyle? The idea: Rent a Finn. Now it’s time everyone had a chance to learn from the best. To become as happy as a Finn, you can rent one and learn how. Rent a Finn is not only unique and ownable to Finland due to its rational background from the UN Happiness Report, but also meaningful because of its higher purpose of bringing more happiness to the world. The campaign has so far reached 149 countries with paid advertising in only 10 markets. The reach has raised as high as 1,366 billion – 98,5% coming from earned media. The PR value of the campaign reached € 34 175 321. Experiential advertisement created by Grey, Finland for Visit Finland, within the category: Hospitality, Tourism.

Studio facilities, camera & lighting equipment: Angel Films / Ville Penttilä Film advertisement created by Havas, Finland for Finnish National Gallery, within the category: Recreation, Leisure.

Helsinki and some of Finland’s most renowned tech companies launched a talent attraction campaign in September branding Helsinki as the world’s first City as a Service (CaaS). The campaign reframed the value that Helsinki offers to its “users” (current citizens) and potential “demo users” (tech professionals looking to relocate) using familiar vocabulary and tone of voice for international tech professionals. The campaign received close to 7,000 applications from tech professionals interested in relocating to Helsinki. Integrated advertisement created by Bou, Finland for City of Helsinki, within the categories: Electronics, Technology, Hospitality, Tourism, Public Interest, NGO.

Genelec joined forces with Boiler Room and created a true 360 campaign taking in: event, premium content and contest. Results: Purchase intent increased by over 80%. The live broadcast audience was 2,1 million people all over the world.

2019 Clio Juror: Stina Lütz Film advertisement created by TBWA, Finland for Telia, within the category: Electronics, Technology.

Series of web commercials creating hype for the friendly match between small Finnish team HJK Helsinki and the world's greatest football club FC Barcelona. Digital advertisement created by Intohimotoimisto Cassius, Finland for HJK Helsinki Football Club, within the category: Recreation, Leisure.

Digital advertisement created by N2, Finland for Helen, within the category: Industrial, Agriculture.

Outdoor advertisement created by 358, Finland for Helsingin Sanomat, within the category: Media.

Film advertisement created by TBWA, Finland for Instrumentarium, within the category: Retail Services.

How to get millennial female’s attention with ice cream brand and find a way to fill social media influencers Instagram-feeds? Well, create an experience that is so sweet it’s impossible not to instagram. We combined two millennial trends: Staycation and FOMO (Fear of Missing Out). Then we designed a world’s most instagrammable ice cream hotel room, a dreamlike space dedicated entirely for enjoying and experiencing our new ice cream. A room so sweet you simply could not miss. To boost the fear of missing out, we opened it only for limited 6 months time. Experiential advertisement created by Grey, Finland for Valio Jäätelöfabriikki, within the category: Food.

Series of web commercials creating hype for the friendly match between small Finnish team HJK Helsinki and the world's greatest football club FC Barcelona. Digital advertisement created by Intohimotoimisto Cassius, Finland for HJK Helsinki Football Club, within the category: Recreation, Leisure.

Film advertisement created by King, Finland for Nokian Tyres, within the category: Automotive.

Digital advertisement created by SEK, Finland for Karl Fazer, within the category: Public Interest, NGO.

World Design Capital 2012 Helsinki wanted to make those not naturally interested in design aware that design is anything that makes things work better, that design is all around us every day, that design affects us all and that you can have an effect on it by sharing ideas on how to make things work better with the World Design Capital mobile application. At the core of the marketing communication is a movable café with design (tables, chairs, music and spoken service) anybody can remotely control on the web in real-time. All of the different elements of the campaign (PR, tv, print, outdoor and banners) directed people to the café while also communicating the chosen messages. Photo / Manipulation :Perfect Fools / FLC415 / Pekka Mustonen / Bruno Ribeiro / Heku Ambient advertisement created by Hasan&Partners, Finland for World Design Capital Helsinki, within the category: Recreation, Leisure.

Film advertisement created by SEK, Finland for Herbina, within the category: Beauty.

Film advertisement created by SEK, Finland for Visit Finland, within the category: Hospitality, Tourism.

"Hartwall: The Greyest Day of the Year" To promote their national alcoholic beverage, Hartwall's Original Long Drink (a mix of gin and grapefruit soda) wanted to do something that put the brand on everyone’s radar. However, as it turns out, there are strict rules prohibiting OOH and social media advertising for alcoholic brands. Hartwall got around it by co-opting and rebranding Finland's characteristically sunless grey skies and cold weather, turning the entire country into probably the biggest OOH ad. They call the campaign - 'The Greyest Day of Year'. They worked with meteorologists to identify Finland’s greyest day of the year (November 17) and launched it as a holiday with a very grey celebration at Alla Sea Pool next to the presidential palace in Helsinki and all over Finland in local events and people’s homes. Hartwall's Original Long Drink was served and there were concerts and local celebs in attendance. They also partnered with Billebeino clothing brand to create a grey line of clothing in celebration of the day. The campaign created a big buzz in social media as Finns were sharing their grey celebrations. Also other companies and even Hartwall’s competitors made The Greyest Day of the Year offers. Earned media visibility of the day was vast. According to a survey conducted after the campaign, nearly every fifth Finn was influenced by the effort, recognizing that November 17 as the greyest day of the year. Association between Hartwall Original Long Drink and the grey color also strengthened: more than every fifth (23 %) Finn associates a grey color to Hartwall Original Long Drink. A third of Finns recall seeing the campaign and a third of those already stated they will celebrate “The Greyest Day of The Year” in 2019 as well. Experiential advertisement created by Bob the Robot, Finland for Hartwall, within the category: Alcoholic Drinks.