Though much of gambling is shifting online, scratchcards remain undefeated classics. Since the gaming experience is most analog, intriguing habits and superstitious rituals can be found among the players. To attract good luck, there are many ways to choose the right cards and multiple ways to scratch them. Film advertisement created by Hasan&Partners, Finland for Veikkaus, within the category: Gaming.

Voice Actor casting, production and co-ordination: Stretch Film advertisement created by McCann, Finland for Vivus, within the category: Finance.

Finnish coalition of commercial TV channels, Screenforce Ltd, wanted to point out that despite of all new digital media, TV is still the most influential media around. Target group was advertisers. Film advertisement created by IVALO, Finland for Screen Force, within the category: Media.

Digital advertisement created by DDB, Finland for Sonera, within the category: Electronics, Technology.

Film advertisement created by Havas, Finland for Cancer Society of Finland, within the category: Public Interest, NGO.

Who provides a break for those taking care of mentally ill relatives? The Runner, a new film by The National Family Association promoting Mental Health in Finland, takes a stand on the demanding nature of family care. Everyone needs a break from time to time, family caregivers too. When a family member becomes mentally ill, it affects family life in many ways. Film advertisement created by Havas, Finland for FinFami, within the category: Health.

The simple truth about a matter of taste. Film advertisement created by TBWA, Finland for Jyvabroiler, within the category: Food.

Film advertisement created by SEK, Finland for Visit Finland, within the category: Hospitality, Tourism.

Series of web commercials creating hype for the friendly match between small Finnish team HJK Helsinki and the world's greatest football club FC Barcelona. Digital advertisement created by Intohimotoimisto Cassius, Finland for HJK Helsinki Football Club, within the category: Public Interest, NGO.

Digital advertisement created by dynamo&son, Finland for World AIDS Day, within the category: Health.

Film advertisement created by SEK, Finland for Visit Finland, within the category: Hospitality, Tourism.

Challenge: Christmas is one of the most important, but also the most competed season for mobile operators. Competitors fight to make themselves heard in a market, while competing with the same prices for the same array of products. Standing out is almost impossible. thus sacrifice the element of surprise, or you spend a ridiculous amount of energy trying to hint your significant other on a potential gift and still not get what you want. This holiday season, Finnish mobile operator DNA set out to change this. they would want and then gather likes for their wish. The ones with the most likes could get their not-so-subtle hints on billboards, TVC's, banner ads, DNA's Facebook page, outdoor ads, painted poster or even sung by a choir. All of this leads to surprising and fresh, but still highly tactical advertising, that stands out from the competition. Execution: The campaign kicked off with an elaborate stunt. A mother who wanted a new iPad Air for Christmas, was invited to pull a prank on her husband. The couple received movie tickets for a long-awaited night out. When they finally got the the multiplex, they were treated with a very special piece of pre-movie advertising, streamed live from their home. A character from earlier DNA commercials delivered the wife's wish to the surprised husband. Ambient advertisement created by Hasan&Partners, Finland for DNA, within the category: Electronics, Technology.

Digital advertisement created by 358, Finland for Sol, within the category: Alcoholic Drinks.

Film advertisement created by Hasan&Partners, Finland for Valio, within the category: Non-Alcoholic Drinks.

Zalando breaks the patterns of fashion advertising: Pride pioneers star as faces of the new campaign As part of Zalando’s campaign, Finnish Pride pioneers are donning the kinds of outfits they were dreaming to wear long ago – already when dressing so freely was taboo. Dresscode: Freedom campaign is a thank you letter written with joy and style to the forerunners of the LGBTQ+ cause, as it highlights the stories of the pioneers serving as the faces of the campaign. The campaign was designed and executed by the Helsinki-based creative agency SEK. Dresscode: Freedom shines the spotlight on Finland’s LGBTQ+ pioneers and activists. The pioneers serving as the faces of this campaign get to dress in the kinds of outfits they were longing to wear decades ago, but were unable to because of the prevailing intolerance – or the fear of being labelled mentally ill or a criminal. Zalando is the chief partner of Helsinki Pride in 2021 and continues to bring forth local LGBTQ+ influencers as part of the campaign. Film advertisement created by Grey, Finland for Zalando, within the categories: Fashion, Retail Services.

Digital advertisement created by Bob the Robot, Finland for Koskenkorva, within the category: Alcoholic Drinks.

Film advertisement created by SEK, Finland for Visit Finland, within the category: Hospitality, Tourism.

No other nation loves Donald Duck as much as the Finns. Even today, in the world of Netflix, YouTube and mobile phones, almost 1 million Finns read the Donald Duck magazine every week. Film advertisement created by Bob the Robot, Finland for Donald Duck Magazine, within the category: Media.

We challenged our customers to create and name possibly the best hamburger in the world. The marketing communication focused on creativity and the uniqueness of the hamburgers in a totally unique campaign, highlighting the hamburgers and their creators in a way not seen before. Film advertisement created by DDB, Finland for McDonald's, within the category: Food.

"Hartwall: The Greyest Day of the Year" To promote their national alcoholic beverage, Hartwall's Original Long Drink (a mix of gin and grapefruit soda) wanted to do something that put the brand on everyone’s radar. However, as it turns out, there are strict rules prohibiting OOH and social media advertising for alcoholic brands. Hartwall got around it by co-opting and rebranding Finland's characteristically sunless grey skies and cold weather, turning the entire country into probably the biggest OOH ad. They call the campaign - 'The Greyest Day of Year'. They worked with meteorologists to identify Finland’s greyest day of the year (November 17) and launched it as a holiday with a very grey celebration at Alla Sea Pool next to the presidential palace in Helsinki and all over Finland in local events and people’s homes. Hartwall's Original Long Drink was served and there were concerts and local celebs in attendance. They also partnered with Billebeino clothing brand to create a grey line of clothing in celebration of the day. The campaign created a big buzz in social media as Finns were sharing their grey celebrations. Also other companies and even Hartwall’s competitors made The Greyest Day of the Year offers. Earned media visibility of the day was vast. According to a survey conducted after the campaign, nearly every fifth Finn was influenced by the effort, recognizing that November 17 as the greyest day of the year. Association between Hartwall Original Long Drink and the grey color also strengthened: more than every fifth (23 %) Finn associates a grey color to Hartwall Original Long Drink. A third of Finns recall seeing the campaign and a third of those already stated they will celebrate “The Greyest Day of The Year” in 2019 as well. Experiential advertisement created by Bob the Robot, Finland for Hartwall, within the category: Alcoholic Drinks.