Ambient advertisement created by Grey, Finland for Finnair, within the category: Transport.

Ambient advertisement created by Mirum, Finland for Finnair, within the category: Transport.

Film advertisement created by DDB, Finland for McDonald's, within the category: Food.

Digital advertisement created by Sherpa, Finland for Angry Birds, within the category: Gaming.

Finland's Slot Machine Association RAY, established in 1938, is a casino and slot-machine monopoly in Finland. All profits (over 420M in 2016) from RAY games go to the well-being of Finns; to the elderly, disabled, homeless, health organizations, veterans of war and so on. Humbled by the country's political history for one, Finns still today struggle to see the beauty in many of their truly extraordinary ways. One of these being the unique casino-gaming system. To open up the nations eyes once again to this particularity, we tapped on a common Finnish personality trait; 'It takes a foreigner to admire (or challenge) a Finnish peculiarity for a Finn to be truly proud of it'. This is an introduction to a series of films comparing two Casino-system ('gambling') extremities; that of Finland's and United States'. Digital advertisement created by Avaus, Finland for RAY, within the category: Gaming.

Norwegian = Common sense airline. Cheap prices are common sense when you are buying. And it makes sense to not pay for something if you don't want it. It is common sense to get away from bad weather. Flying with new airplanes makes more sense than flying with old ones. Low fuel consumption is also common sense. So we figured our new client Norwegian is not a budget airline, it is a common sense airline. Then we launched this "new category of airlines" publishing a whole list of common sense reasons with a series of these TV commercials and with a bunch of online actions. Film advertisement created by 358, Finland for Norwegian, within the category: Transport.

Ambient advertisement created by Grey, Finland for Vianor, within the category: Automotive.

Film advertisement created by Hasan&Partners, Finland for KOFF, within the category: Alcoholic Drinks.

Digital advertisement created by Avaus, Finland for Avaus, within the category: Agency Self-Promo.

Film advertisement created by 358, Finland for HSL, within the category: Transport.

Film advertisement created by Make it Simple, Finland for S-market, within the category: Food.

Film advertisement created by SEK, Finland for Visit Finland, within the category: Hospitality, Tourism.

Directed by Dome Karukoski, “294” is a short documentary on Finnish grocery store staff during the corona crisis in spring 2020. The document was commissioned by HOK-Elanto as a tribute and a show of gratitude towards all professional front line workers who support our everyday lives in stores, healthcare, and other places. This exceptional time and its heroes deserve to get documented. The title of the documentary, “294” comes from a study commissioned two years ago by Suomen Kuvalehti, where cashiers are considered the 294th most prestigious profession in Finland. Now, coronavirus has put that result into a very strange light. “I salute these people. They keep our lives normal at this abnormal time," says director Dome Karukoski. Content advertisement created by Bob the Robot, Finland for HOK-Elanto, within the categories: Public Interest, NGO, Retail Services.

According to the UN, Finland is the happiest country in the world – thanks to the special connection between people and nature. Studies have shown that nature can have a positive impact on our minds and alleviate stress. At the same time, the world is getting busier. Many travelers search for silence and serene nature. Well, Finland has those things in abundance. But how to teach the world this happy, close-to-nature lifestyle? The idea: Rent a Finn. Now it’s time everyone had a chance to learn from the best. To become as happy as a Finn, you can rent one and learn how. Rent a Finn is not only unique and ownable to Finland due to its rational background from the UN Happiness Report, but also meaningful because of its higher purpose of bringing more happiness to the world. The campaign has so far reached 149 countries with paid advertising in only 10 markets. The reach has raised as high as 1,366 billion – 98,5% coming from earned media. The PR value of the campaign reached € 34 175 321. Experiential advertisement created by Grey, Finland for Visit Finland, within the category: Hospitality, Tourism.

Ambient advertisement created by 358, Finland for HSL, within the category: Transport.

"Hartwall: The Greyest Day of the Year" To promote their national alcoholic beverage, Hartwall's Original Long Drink (a mix of gin and grapefruit soda) wanted to do something that put the brand on everyone’s radar. However, as it turns out, there are strict rules prohibiting OOH and social media advertising for alcoholic brands. Hartwall got around it by co-opting and rebranding Finland's characteristically sunless grey skies and cold weather, turning the entire country into probably the biggest OOH ad. They call the campaign - 'The Greyest Day of Year'. They worked with meteorologists to identify Finland’s greyest day of the year (November 17) and launched it as a holiday with a very grey celebration at Alla Sea Pool next to the presidential palace in Helsinki and all over Finland in local events and people’s homes. Hartwall's Original Long Drink was served and there were concerts and local celebs in attendance. They also partnered with Billebeino clothing brand to create a grey line of clothing in celebration of the day. The campaign created a big buzz in social media as Finns were sharing their grey celebrations. Also other companies and even Hartwall’s competitors made The Greyest Day of the Year offers. Earned media visibility of the day was vast. According to a survey conducted after the campaign, nearly every fifth Finn was influenced by the effort, recognizing that November 17 as the greyest day of the year. Association between Hartwall Original Long Drink and the grey color also strengthened: more than every fifth (23 %) Finn associates a grey color to Hartwall Original Long Drink. A third of Finns recall seeing the campaign and a third of those already stated they will celebrate “The Greyest Day of The Year” in 2019 as well. Experiential advertisement created by Bob the Robot, Finland for Hartwall, within the category: Alcoholic Drinks.

Though much of gambling is shifting online, scratchcards remain undefeated classics. Since the gaming experience is most analog, intriguing habits and superstitious rituals can be found among the players. To attract good luck, there are many ways to choose the right cards and multiple ways to scratch them. Film advertisement created by Hasan&Partners, Finland for Veikkaus, within the category: Gaming.

Film advertisement created by Lucy Loves Stories, Finland for Helsingin Sanomat, within the category: Media.

Film advertisement created by Havas, Finland for Fragile Childhood, within the category: Public Interest, NGO.

Film advertisement created by SEK, Finland for Juhla Mokka, within the category: Non-Alcoholic Drinks.