Finland

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The city coffee series - a design series by Bob the Robot on behalf of 140 year-old Finnish coffee brand Paulig - are aimed at Finnish, Lithuanian, Latvian, Estonian and Russian markets. Anchored by clever coffee callbacks to various landmarks and symbols (including The Statue of Liberty, Arc de Triomphe, and Cuba’s iconic vintage cars, etc) the print, OOH, and video campaign promotes the different city-themed flavors of Paulig - Café Havana, Café Barcelona, Café Parisien, Café Sydney. Integrated advertisement created by Bob the Robot, Finland for Paulig, within the category: Non-Alcoholic Drinks.

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Helsinki and some of Finland’s most renowned tech companies launched a talent attraction campaign in September branding Helsinki as the world’s first City as a Service (CaaS). The campaign reframed the value that Helsinki offers to its “users” (current citizens) and potential “demo users” (tech professionals looking to relocate) using familiar vocabulary and tone of voice for international tech professionals. The campaign received close to 7,000 applications from tech professionals interested in relocating to Helsinki. Integrated advertisement created by Bou, Finland for City of Helsinki, within the categories: Electronics, Technology, Hospitality, Tourism, Public Interest, NGO.

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With the member card you’ll receive a discount from your holiday reservations. We turned this into a story, where the card is an invitation to leave your everyday life for something truly wonderful. Film advertisement created by Intohimotoimisto Cassius, Finland for Tjäreborg, within the category: Hospitality, Tourism.

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Finland is topping the domestic violence charts globally. Helsinki Police department launched a series of outdoor campaigns to increase awareness around the important subject - domestic violence. Outdoor advertisement created by TBWA, Finland for Helsinki Police Department, within the category: Public Interest, NGO.

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Film advertisement created by Hasan&Partners, Finland for Valio, within the category: Non-Alcoholic Drinks.

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A music video was produced featuring a throat cancer survivor performing a shocking version of a pop hit adored by teens. The performance gives nicotine addiction a voice to remember, not only a sound but also a look that will stay in teens heads and affect their decision making when choosing whether to use tobacco products or not. Film advertisement created by Havas, Finland for Cancer Society of Finland, within the category: Public Interest, NGO.

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Ambient advertisement created by Mirum, Finland for Finnair, within the category: Transport.

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Film advertisement created by SEK, Finland for Visit Finland, within the category: Hospitality, Tourism.

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Film advertisement created by King, Finland for Nokian Tyres, within the category: Automotive.

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No other nation loves Donald Duck as much as the Finns. Even today, in the world of Netflix, YouTube and mobile phones, almost 1 million Finns read the Donald Duck magazine every week. Film advertisement created by Bob the Robot, Finland for Donald Duck Magazine, within the category: Media.

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Console launch created for Wreckfest, destruction racing game for Ps4&Xbox. Created for Bugbear Entertainment and THQ Nordic by Great Branding and Kauas. The campaign rollout can be seen starting at July 3rd here: https://www.facebook.com/wreckfestofficial/

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Who provides a break for those taking care of mentally ill relatives? The Runner, a new film by The National Family Association promoting Mental Health in Finland, takes a stand on the demanding nature of family care. Everyone needs a break from time to time, family caregivers too. When a family member becomes mentally ill, it affects family life in many ways. Film advertisement created by Havas, Finland for FinFami, within the category: Health.

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Film advertisement created by Hasan&Partners, Finland for KOFF, within the category: Alcoholic Drinks.

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Film advertisement created by Havas, Finland for Cancer Society of Finland, within the category: Public Interest, NGO.

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Story of The Immortal Mr. Henriksson to celebrate Abloy's 110th anniversary and Finland's most remarkable invention. Film advertisement created by Folk, Finland for Abloy, within the category: Industrial, Agriculture.

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Direct advertisement created by Grey, Finland for Paulig Presidentti, within the category: Non-Alcoholic Drinks.

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According to the UN, Finland is the happiest country in the world – thanks to the special connection between people and nature. Studies have shown that nature can have a positive impact on our minds and alleviate stress. At the same time, the world is getting busier. Many travelers search for silence and serene nature. Well, Finland has those things in abundance. But how to teach the world this happy, close-to-nature lifestyle? The idea: Rent a Finn. Now it’s time everyone had a chance to learn from the best. To become as happy as a Finn, you can rent one and learn how. Rent a Finn is not only unique and ownable to Finland due to its rational background from the UN Happiness Report, but also meaningful because of its higher purpose of bringing more happiness to the world. The campaign has so far reached 149 countries with paid advertising in only 10 markets. The reach has raised as high as 1,366 billion – 98,5% coming from earned media. The PR value of the campaign reached € 34 175 321. Experiential advertisement created by Grey, Finland for Visit Finland, within the category: Hospitality, Tourism.

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Poverty is a growing problem also in Finland. Salvation Army wanted to raise willingness to help. For that you need to have empathy for the people in need. This film shows that anyone can suffer misfortune. Including you. Campaign website: autaihmista.fi Film advertisement created by Make it Simple, Finland for Salvation Army, within the category: Public Interest, NGO.

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Studio facilities, camera & lighting equipment: Angel Films / Ville Penttilä Film advertisement created by Havas, Finland for Finnish National Gallery, within the category: Recreation, Leisure.




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