Finland

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Seasons can be seen as different kind of Personalities. We see a group of Beautiful and Strong Characters having their annual gathering around Round Table. Among the Fairy tale characters we see a greyish Finnish November with a minor problem. Film advertisement created by Mirum, Finland for Finnair, within the category: Transport.

294

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Directed by Dome Karukoski, “294” is a short documentary on Finnish grocery store staff during the corona crisis in spring 2020. The document was commissioned by HOK-Elanto as a tribute and a show of gratitude towards all professional front line workers who support our everyday lives in stores, healthcare, and other places. This exceptional time and its heroes deserve to get documented. The title of the documentary, “294” comes from a study commissioned two years ago by Suomen Kuvalehti, where cashiers are considered the 294th most prestigious profession in Finland. Now, coronavirus has put that result into a very strange light. “I salute these people. They keep our lives normal at this abnormal time," says director Dome Karukoski. Content advertisement created by Bob the Robot, Finland for HOK-Elanto, within the categories: Public Interest, NGO, Retail Services.

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Film advertisement created by SEK, Finland for Juhla Mokka, within the category: Non-Alcoholic Drinks.

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Film advertisement created by SEK, Finland for Visit Finland, within the category: Hospitality, Tourism.

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Norwegian = Common sense airline. Cheap prices are common sense when you are buying. And it makes sense to not pay for something if you don't want it. It is common sense to get away from bad weather. Flying with new airplanes makes more sense than flying with old ones. Low fuel consumption is also common sense. So we figured our new client Norwegian is not a budget airline, it is a common sense airline. Then we launched this "new category of airlines" publishing a whole list of common sense reasons with a series of these TV commercials and with a bunch of online actions. Film advertisement created by 358, Finland for Norwegian, within the category: Transport.

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Film advertisement created by King, Finland for Nokian Tyres, within the category: Automotive.

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Film advertisement created by Make it Simple, Finland for Academic Bookstore, within the category: Retail Services.

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A music video was produced featuring a throat cancer survivor performing a shocking version of a pop hit adored by teens. The performance gives nicotine addiction a voice to remember, not only a sound but also a look that will stay in teens heads and affect their decision making when choosing whether to use tobacco products or not. Film advertisement created by Havas, Finland for Cancer Society of Finland, within the category: Public Interest, NGO.

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Series of web commercials creating hype for the friendly match between small Finnish team HJK Helsinki and the world's greatest football club FC Barcelona. Digital advertisement created by Intohimotoimisto Cassius, Finland for HJK Helsinki Football Club, within the category: Recreation, Leisure.

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Digital advertisement created by 358, Finland for Sol, within the category: Alcoholic Drinks.

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Film advertisement created by DDB, Finland for McDonald's, within the category: Food.

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Zalando breaks the patterns of fashion advertising: Pride pioneers star as faces of the new campaign As part of Zalando’s campaign, Finnish Pride pioneers are donning the kinds of outfits they were dreaming to wear long ago – already when dressing so freely was taboo. Dresscode: Freedom campaign is a thank you letter written with joy and style to the forerunners of the LGBTQ+ cause, as it highlights the stories of the pioneers serving as the faces of the campaign. The campaign was designed and executed by the Helsinki-based creative agency SEK. Dresscode: Freedom shines the spotlight on Finland’s LGBTQ+ pioneers and activists. The pioneers serving as the faces of this campaign get to dress in the kinds of outfits they were longing to wear decades ago, but were unable to because of the prevailing intolerance – or the fear of being labelled mentally ill or a criminal. Zalando is the chief partner of Helsinki Pride in 2021 and continues to bring forth local LGBTQ+ influencers as part of the campaign. Film advertisement created by Grey, Finland for Zalando, within the categories: Fashion, Retail Services.

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Film advertisement created by Hasan&Partners, Finland for KOFF, within the category: Alcoholic Drinks.

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Digital advertisement created by 358, Finland for Sol, within the category: Alcoholic Drinks.

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The number of poor is on the rise in Finland. Those especially hard hit by poverty are families with children, single parents and people who live on their own. Film advertisement created by Make it Simple, Finland for Salvation Army, within the category: Public Interest, NGO.

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We are not looking for an employee, we are looking for an individual. “Hello, Future Friend” is a story about people, unique workers of Siili Solutionswho make the company and create that spirit of togetherness. The film presents these genuine people in their beloved hobbies and shows how work really connects different people from different backgrounds, to work towards a common goal. The film’s narrative tells the story of what we’re looking for in a new, potential work friend, and what we’re offering to them. Together, we make it real. Film advertisement created by Siili Solutions, Finland for Siili Solutions, within the categories: Agency Self-Promo, Electronics, Technology.

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Ambient advertisement created by 358, Finland for HSL, within the category: Transport.

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Challenge: Christmas is one of the most important, but also the most competed season for mobile operators. Competitors fight to make themselves heard in a market, while competing with the same prices for the same array of products. Standing out is almost impossible. thus sacrifice the element of surprise, or you spend a ridiculous amount of energy trying to hint your significant other on a potential gift and still not get what you want. This holiday season, Finnish mobile operator DNA set out to change this. they would want and then gather likes for their wish. The ones with the most likes could get their not-so-subtle hints on billboards, TVC's, banner ads, DNA's Facebook page, outdoor ads, painted poster or even sung by a choir. All of this leads to surprising and fresh, but still highly tactical advertising, that stands out from the competition. Execution: The campaign kicked off with an elaborate stunt. A mother who wanted a new iPad Air for Christmas, was invited to pull a prank on her husband. The couple received movie tickets for a long-awaited night out. When they finally got the the multiplex, they were treated with a very special piece of pre-movie advertising, streamed live from their home. A character from earlier DNA commercials delivered the wife's wish to the surprised husband. Ambient advertisement created by Hasan&Partners, Finland for DNA, within the category: Electronics, Technology.

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No other nation loves Donald Duck as much as the Finns. Even today, in the world of Netflix, YouTube and mobile phones, almost 1 million Finns read the Donald Duck magazine every week. Film advertisement created by Bob the Robot, Finland for Donald Duck Magazine, within the category: Media.




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