Finland
Film advertisement created by Folk, Finland for Kalcipos-D, within the category: Pharmaceutical.
Film advertisement created by 358, Finland for HSL, within the category: Transport.
Voice Actor casting, production and co-ordination: Stretch Film advertisement created by McCann, Finland for Vivus, within the category: Finance.
As there was no additional funds to acquire media for the campaign, the task was to fully utilise the Google Ad Grant (For Nonprofit Organisations) that had been issued for The Youth Foundation. Foundation's theme/core message for 2016 is ’Listening’. Digital advertisement created by Avaus, Finland for Finland’s Children And Youth Foundation, within the category: Public Interest, NGO.
Series of web commercials creating hype for the friendly match between small Finnish team HJK Helsinki and the world's greatest football club FC Barcelona. Digital advertisement created by Intohimotoimisto Cassius, Finland for HJK Helsinki Football Club, within the category: Recreation, Leisure.
Project Trumpmore is aiming to demonstrate climate change in a monumental way. A Finnish NGO wants to commission a 115-foot tall ice sculpture of Donald Trump’s face in the arctic region to demonstrate that climate change is happening. The project was launched in April and has since managed to gather enormous international media attention and spark conversion about the topic. Only a small part of the population is active in the public discussion on environmental issues. The goal was to change that. With Project Trumpmore we wanted to generate discussions about global warming. Film advertisement created by SEK, Finland for Melting Ice Association, within the category: Public Interest, NGO.
Digital advertisement created by Intohimotoimisto Cassius, Finland for Finland-Sweden Athletics International, within the category: Recreation, Leisure.
Digital advertisement created by Avaus, Finland for Avaus, within the category: Agency Self-Promo.
"Hartwall: The Greyest Day of the Year" To promote their national alcoholic beverage, Hartwall's Original Long Drink (a mix of gin and grapefruit soda) wanted to do something that put the brand on everyone’s radar. However, as it turns out, there are strict rules prohibiting OOH and social media advertising for alcoholic brands. Hartwall got around it by co-opting and rebranding Finland's characteristically sunless grey skies and cold weather, turning the entire country into probably the biggest OOH ad. They call the campaign - 'The Greyest Day of Year'. They worked with meteorologists to identify Finland’s greyest day of the year (November 17) and launched it as a holiday with a very grey celebration at Alla Sea Pool next to the presidential palace in Helsinki and all over Finland in local events and people’s homes. Hartwall's Original Long Drink was served and there were concerts and local celebs in attendance. They also partnered with Billebeino clothing brand to create a grey line of clothing in celebration of the day. The campaign created a big buzz in social media as Finns were sharing their grey celebrations. Also other companies and even Hartwall’s competitors made The Greyest Day of the Year offers. Earned media visibility of the day was vast. According to a survey conducted after the campaign, nearly every fifth Finn was influenced by the effort, recognizing that November 17 as the greyest day of the year. Association between Hartwall Original Long Drink and the grey color also strengthened: more than every fifth (23 %) Finn associates a grey color to Hartwall Original Long Drink. A third of Finns recall seeing the campaign and a third of those already stated they will celebrate “The Greyest Day of The Year” in 2019 as well. Experiential advertisement created by Bob the Robot, Finland for Hartwall, within the category: Alcoholic Drinks.
Series of web commercials creating hype for the friendly match between small Finnish team HJK Helsinki and the world's greatest football club FC Barcelona. Digital advertisement created by Intohimotoimisto Cassius, Finland for HJK Helsinki Football Club, within the category: Public Interest, NGO.
Digital advertisement created by SEK, Finland for SEK, within the category: Agency Self-Promo.
As one main message of BeSafeOnline campaign, Save the Children Finland wish to remind that the laptop webcam should be covered when it is not being used. Webcams can be covered for instance with a sticker or a specific self-adhesive webcam cover. Film advertisement created by Havas, Finland for Pelastakaa Lapset, within the category: Public Interest, NGO.
Film advertisement created by SEK, Finland for Herbina, within the category: Beauty.
Outdoor advertisement created by TBWA, Finland for Helsinki Police Department, within the category: Public Interest, NGO.
Film advertisement created by OSG, Finland for The Swedish People's Party of Finland, within the category: Professional Services.
The simple truth about a matter of taste. Film advertisement created by TBWA, Finland for Jyvabroiler, within the category: Food.
The Baltic Sea is one of the world’s most polluted seas. Despite 10 years of recovery efforts, oxygen levels in the Baltic Sea are their worst in 1,500 years. Baltic Sea Action Group challenged top Finnish influencers to hold their breath for a good cause. The goal of the campaign was to raise awareness of the problem and get companies to donate money for a healthier Baltic Sea. Film advertisement created by Taivas, Finland for Baltic Sea Action Group, within the category: Public Interest, NGO.
Ambient advertisement created by 358, Finland for HSL, within the category: Transport.
Digital advertisement created by 358, Finland for Sol, within the category: Alcoholic Drinks.
Film advertisement created by Havas, Finland for Cancer Society of Finland, within the category: Public Interest, NGO.