Finland
Film advertisement created by King, Finland for Nokian Tyres, within the category: Automotive.
Film advertisement created by Make it Simple, Finland for Salvation Army, within the category: Public Interest, NGO.
Film advertisement created by McCann, Finland for Trendi & Lily, within the category: Media.
Finland is topping the domestic violence charts globally. Helsinki Police department launched a series of outdoor campaigns to increase awareness around the important subject - domestic violence. Outdoor advertisement created by TBWA, Finland for Helsinki Police Department, within the category: Public Interest, NGO.
Film advertisement created by Folk, Finland for Lidl, within the category: Retail Services.
We challenged our customers to create and name possibly the best hamburger in the world. The marketing communication focused on creativity and the uniqueness of the hamburgers in a totally unique campaign, highlighting the hamburgers and their creators in a way not seen before. Film advertisement created by DDB, Finland for McDonald's, within the category: Food.
Outdoor advertisement created by 358, Finland for Helsingin Sanomat, within the category: Media.
Digital advertisement created by 358, Finland for Sol, within the category: Alcoholic Drinks.
Film advertisement created by Passion, Finland for HJK Helsinki Football Club, within the category: Recreation, Leisure.
Finnair is the flag carrier and largest airline in Finland. In April 2018, Finnair set out to reinvent their in-flight culinary experience. The background noise inside an airplane affects your taste perception. It enhances umami and bitter tastes, while reducing salty and sweet tastes. This got us thinking, how can we improve the in-flight dining experience and offer true Nordic flavors to passengers on board Finnair flights? We recorded pure, natural sounds from Nordic Lapland with Finnair signature chef Steven Liu. And together with professor of molecular gastronomy Anu Hopia, we turned the recordings into unique soundscapes for each of the dishes served on board flights from Asia. Each soundtrack was made to enhance the flavors of the different dishes. To offer a truly unique Nordic experience wherever you are, we also created a WeChat app for the Chinese audience. Take a picture of your food and advanced image recognition software interprets it and offers you a customized soundtrack for you to enjoy. The Nordic soundscapes will enhance the unique flavors of any recognizable food you are eating. Now, anyone can easily enjoy the taste of the Finnair experience, even on the ground. Film advertisement created by Mirum, Finland for Finnair, within the category: Transport.
What could the world learn from Finland? Finland 100 years film shares a story of a unique attitude Finland celebrates its 100 years of independence on December 6, 2017. And quite a journey it has been. Developing from a poor, rural country to an independent nation famous for its education system, health care, social welfare, equality and Angry birds has demanded its fair share of hard work and firm belief that the impossible can actually be accomplished. This is what the celebration film is all about - the idealistic attitude and belief in sharing of what's good. Something this world could use more of don't you think? Film advertisement created by SEK, Finland for Suomi Finland 100, within the category: Public Interest, NGO.
Genelec joined forces with Boiler Room and created a true 360 campaign taking in: event, premium content and contest. Results: Purchase intent increased by over 80%. The live broadcast audience was 2,1 million people all over the world.
Directed by Dome Karukoski, “294” is a short documentary on Finnish grocery store staff during the corona crisis in spring 2020. The document was commissioned by HOK-Elanto as a tribute and a show of gratitude towards all professional front line workers who support our everyday lives in stores, healthcare, and other places. This exceptional time and its heroes deserve to get documented. The title of the documentary, “294” comes from a study commissioned two years ago by Suomen Kuvalehti, where cashiers are considered the 294th most prestigious profession in Finland. Now, coronavirus has put that result into a very strange light. “I salute these people. They keep our lives normal at this abnormal time," says director Dome Karukoski. Content advertisement created by Bob the Robot, Finland for HOK-Elanto, within the categories: Public Interest, NGO, Retail Services.
On Monday November 13, Visit Finland hosted the world premiere of The Symphony of Extremes, in Helsinki. The Symphony of Extremes is a unique new piece composed from Finnish DNA sequences, by Eicca Toppinen, from the cello metal band Apocalyptica, in honor of Finland’s centenary celebration. The song and its accompanying video fuse art, science and travel in a completely new way, emphasizing the Finnish mindset and the land’s strong contrasts. Parts of the music video images are from Visit Finland’s past productions by Otto Films (directed by Pekka Hara). Film advertisement created by SEK, Finland for Visit Finland, within the category: Hospitality, Tourism.
Film advertisement created by SEK, Finland for Herbina, within the category: Beauty.
Helsinki and some of Finland’s most renowned tech companies launched a talent attraction campaign in September branding Helsinki as the world’s first City as a Service (CaaS). The campaign reframed the value that Helsinki offers to its “users” (current citizens) and potential “demo users” (tech professionals looking to relocate) using familiar vocabulary and tone of voice for international tech professionals. The campaign received close to 7,000 applications from tech professionals interested in relocating to Helsinki. Integrated advertisement created by Bou, Finland for City of Helsinki, within the categories: Electronics, Technology, Hospitality, Tourism, Public Interest, NGO.
Digital advertisement created by Avaus, Finland for Avaus, within the category: Agency Self-Promo.
The Finns are not exactly famous for showing their feelings. No matter what the situation, the world has accustomed to see them calm, cool and collected. The brand new ad of Fazer Blue, Finland's most loved chocolate, seems to prove THAT all wrong! Far from the usual ad imagery, 'Unforgettable' is a short story full of emotion. In its 85 seconds, it manages to evoke feelings that are not often found in ads, and as result its getting tears out of even the most reserved of Finns. So grab a tissue. Film advertisement created by SEK, Finland for Karl Fazer, within the category: Confectionery, Snacks.
No other nation loves Donald Duck as much as the Finns. Even today, in the world of Netflix, YouTube and mobile phones, almost 1 million Finns read the Donald Duck magazine every week. Film advertisement created by Bob the Robot, Finland for Donald Duck Magazine, within the category: Media.
Film advertisement created by 358, Finland for HSL, within the category: Transport.