Genelec joined forces with Boiler Room and created a true 360 campaign taking in: event, premium content and contest. Results: Purchase intent increased by over 80%. The live broadcast audience was 2,1 million people all over the world.

Film advertisement created by Hasan&Partners, Finland for Valio, within the category: Non-Alcoholic Drinks.

Zalando breaks the patterns of fashion advertising: Pride pioneers star as faces of the new campaign As part of Zalando’s campaign, Finnish Pride pioneers are donning the kinds of outfits they were dreaming to wear long ago – already when dressing so freely was taboo. Dresscode: Freedom campaign is a thank you letter written with joy and style to the forerunners of the LGBTQ+ cause, as it highlights the stories of the pioneers serving as the faces of the campaign. The campaign was designed and executed by the Helsinki-based creative agency SEK. Dresscode: Freedom shines the spotlight on Finland’s LGBTQ+ pioneers and activists. The pioneers serving as the faces of this campaign get to dress in the kinds of outfits they were longing to wear decades ago, but were unable to because of the prevailing intolerance – or the fear of being labelled mentally ill or a criminal. Zalando is the chief partner of Helsinki Pride in 2021 and continues to bring forth local LGBTQ+ influencers as part of the campaign. Film advertisement created by Grey, Finland for Zalando, within the categories: Fashion, Retail Services.

Film advertisement created by Make it Simple, Finland for Salvation Army, within the category: Public Interest, NGO.

Film advertisement created by Havas, Finland for Fragile Childhood, within the category: Public Interest, NGO.

Film advertisement created by Hasan&Partners, Finland for KOFF, within the category: Alcoholic Drinks.

As there was no additional funds to acquire media for the campaign, the task was to fully utilise the Google Ad Grant (For Nonprofit Organisations) that had been issued for The Youth Foundation. Foundation's theme/core message for 2016 is ’Listening’. Digital advertisement created by Avaus, Finland for Finland’s Children And Youth Foundation, within the category: Public Interest, NGO.

Series of web commercials creating hype for the friendly match between small Finnish team HJK Helsinki and the world's greatest football club FC Barcelona. Digital advertisement created by Intohimotoimisto Cassius, Finland for HJK Helsinki Football Club, within the category: Recreation, Leisure.

Norwegian = Common sense airline. Cheap prices are common sense when you are buying. And it makes sense to not pay for something if you don't want it. It is common sense to get away from bad weather. Flying with new airplanes makes more sense than flying with old ones. Low fuel consumption is also common sense. So we figured our new client Norwegian is not a budget airline, it is a common sense airline. Then we launched this "new category of airlines" publishing a whole list of common sense reasons with a series of these TV commercials and with a bunch of online actions. Film advertisement created by 358, Finland for Norwegian, within the category: Transport.

Film advertisement created by Lucy Loves Stories, Finland for Helsingin Sanomat, within the category: Media.

Ambient advertisement created by Grey, Finland for Finnair, within the category: Transport.

Finland's Slot Machine Association RAY, established in 1938, is a casino and slot-machine monopoly in Finland. All profits (over 420M in 2016) from RAY games go to the well-being of Finns; to the elderly, disabled, homeless, health organizations, veterans of war and so on. Humbled by the country's political history for one, Finns still today struggle to see the beauty in many of their truly extraordinary ways. One of these being the unique casino-gaming system. To open up the nations eyes once again to this particularity, we tapped on a common Finnish personality trait; 'It takes a foreigner to admire (or challenge) a Finnish peculiarity for a Finn to be truly proud of it'. This is an introduction to a series of films comparing two Casino-system ('gambling') extremities; that of Finland's and United States'. Digital advertisement created by Avaus, Finland for RAY, within the category: Gaming.

Life’s hardest battles aren’t fought in the ring. Film advertisement created by Cassius, Finland for Oikotie, within the category: Professional Services.

Ambient advertisement created by 358, Finland for HSL, within the category: Transport.

The city coffee series - a design series by Bob the Robot on behalf of 140 year-old Finnish coffee brand Paulig - are aimed at Finnish, Lithuanian, Latvian, Estonian and Russian markets. Anchored by clever coffee callbacks to various landmarks and symbols (including The Statue of Liberty, Arc de Triomphe, and Cuba’s iconic vintage cars, etc) the print, OOH, and video campaign promotes the different city-themed flavors of Paulig - Café Havana, Café Barcelona, Café Parisien, Café Sydney. Integrated advertisement created by Bob the Robot, Finland for Paulig, within the category: Non-Alcoholic Drinks.

We challenged our customers to create and name possibly the best hamburger in the world. The marketing communication focused on creativity and the uniqueness of the hamburgers in a totally unique campaign, highlighting the hamburgers and their creators in a way not seen before. Film advertisement created by DDB, Finland for McDonald's, within the category: Food.

Toyota turns the city center of Helsinki into a Social Media Channel - For the launch of the new Toyota AYGO in Finland, Toyota Finland decided to use influencer marketing with a twist. The brand turned 45 digital outdoor displays in downtown Helsinki into a live social media channel for two of Finland's most popular Instagram influencers while they test drove the AYGO. A stunt that was impossible to miss even if you aren't active on social media. Experiential advertisement created by The&Partnership, Finland for Toyota, within the category: Automotive.

Office life doesn't feel hard, when employees and employers soft skills match. Clevry, the soft skills company makes it happen. Film advertisement created by Avidly, Finland for Clevry, within the category: Professional Services.

We challenged our customers to create and name possibly the best hamburger in the world. The marketing communication focused on creativity and the uniqueness of the hamburgers in a totally unique campaign, highlighting the hamburgers and their creators in a way not seen before. Film advertisement created by DDB, Finland for McDonald's, within the category: Food.