The idea was simple; Launch a QR code, one of the most innovative technologies of the XXI century, made by Portuguese cobblestones, one of the most ancient Portuguese traditions. From the fusion between technology and historical traditions a new and innovative way was born to promote Portugal abroad and to provide relevant cultural content for tourists visiting Chiado. Ambient advertisement created by MSTF, Portugal for AV Chiado, within the category: Transport.

Direct advertisement created by The Asteroid, Portugal for Churchill´s Port, within the category: Alcoholic Drinks.

Film advertisement created by FCB, Portugal for Portuguese Paralympic Committee, within the category: Public Interest, NGO.

URL: http://www.freedomdictionary.org Over a year has passed since the beginning of protests in Middle East and North Africa, and severe human rights abuse still endures. There is no respect for freedom of speech. Protesters are being censored by their governments. Internet access is being blocked in these countries. And without words, there can be no revolution. Therefore, to mark a Global Day of Action on Revolutions in Middle East and North Africa, Amnesty International Portugal is giving these protesters a voice, setting their words free and amplifying their message through social media networks. We're launching the Freedom Dictionary project, a collective dictionary that holds 155 thousand words. These words will be set free by people, through the internet. To take part in this project, just go to www.freedomdictionary.org, choose a word and share using social media networks. The chosen word will bear the name of the person who Digital advertisement created by Torke, Portugal for Amnesty International, within the category: Public Interest, NGO.

Film advertisement created by 004, Portugal for Mansarda, within the category: Public Interest, NGO.

Film advertisement created by Coming Soon, Portugal for AMCV, within the category: Public Interest, NGO.

Digital advertisement created by McCann, Portugal for Zurich, within the category: Finance.

We used a special ink for our ads: when approached by a flame, its heat helps reveal some hidden human rights violation: when moving the flame away, the poster returns to black. Ambient advertisement created by Havas, Portugal for Amnesty International, within the category: Public Interest, NGO.

Film advertisement created by 004, Portugal for Potuguese Political Festival, within the category: Public Interest, NGO.

Film advertisement created by Fuel, Portugal for Worten, within the category: Electronics, Technology.

Leo Burnett Lisbon created the “The exhibition that shouldn’t exist” campaign for Control Arms - a worldwide coalition fighting to approve the Arms Trade Treaty later this month. The exhibition is a collection of paintings designed to look like abstract artworks in a first sight. But then, when people read their placards, they realize they’re actually in front of gunshots stories. Through a QR code on each placard, people can see the ballistics test that simulated the related story on the painting. “The Exhibition that shouldn’t exist” portrays the reality of the irresponsible arms trade around the world, turning visible a violent truth that many don’t see. The paintings will be displayed in the Electricity Museum in Lisbon and then sent to Control Arms in NY. They will show them in their opening press briefing, held at the UN Secretariat. The exhibition also has an online version, where people can have the same experience with the paintings and their videos. Film advertisement created by Leo Burnett, Portugal for ControlArms.org, within the category: Public Interest, NGO.

The new N PLAY is the series and films stream of the portuguese brand NOS. We’ve used a ‘train’ to convey the idea of an endless journey through the series world and binge watching behaviour. One can hop on and hop off whenever one likes. The ‘train driver’ is the Portuguese actor Nuno Lopes (Best Actor – Veneza Festival 2016 and Shooting Star Award at Berlin International Film Festival). He drives us throughout this special journey with a hint of good sense of humour and cheekiness. Film advertisement created by Havas, Portugal for NOS, within the category: Media.

During MOTLEX Film Festival, Lisbon becomes the international capital of horror. So, as main sponsor, easyJet developed a weird security control to keep everyone safe. Experiential advertisement created by Uzina, Portugal for EasyJet, within the category: Transport.

As main sponsor of MOTELX - Lisbon Internacional Horror Film Festival, easyJet created a series of films based on iconic characters of the genre and typical safety on board cards. Film advertisement created by Uzina, Portugal for EasyJet, within the category: Transport.

A smart & fun campaign to advertise the 4 Hands Scriptwriting Festival, promoted by the Portuguese Film Academy. Film advertisement created by FCB, Portugal for Portuguese Film Academy, within the category: Recreation, Leisure.

Ding Dong is a bold interior design studio and store. They wanted their new online store to showcase their love of objects and to be as unconventional as they are. So https://dingdong.exposed was born. An interior design online store for you, an adult website for those who literally love objects. Objectophiles or objectum sexuals are people who find real connections with objects, something Ding Dong can very well understand. So, instead of just your typical white background pictures of the objects for sale, dingdong.exposed embraces the adult website concept by featuring pictures of people interacting with the objects in intimate settings, highlighting the objects materials and how they must feel to the touch. The website also features a dark mode for an even more intimate setting. The website is divided into 6 object categories: Fetish, featuring objects made of leather or just more unconventional in their shapes; Hairy, featuring tapestry and other objects; Heavy, featuring all the biggest objects like drawers, sideboards, etc…; Legs, featuring tables, chairs and any object with, well, legs; Turned On, featuring lamps; Voyeur, featuring objects with mirrors and glass. For your viewing pleasure, besides the pictures, you can also watch live cam show perfomances of some of the objects. All the objects featured at dingdong are for sale, taking buying the object of your desire to a whole new level. Integrated advertisement created by Stream and Tough Guy, Portugal for Ding Dong, within the categories: House, Garden, Retail Services.

Striking Lessons is born within this context as a project designed to meet the drivers of the future – even before they become drivers. A different and memorable first driving lesson, with the support of car crash survivors Sara, Pedro, João and Bruno, that exposes the youngsters to the real, many times fatal and most times avoidable effects of dangerous driving. Digital advertisement created by Leo Burnett, Portugal for Brisa, within the category: Public Interest, NGO.

Ambient advertisement created by Nylon, Portugal for Portuguese Association of the Hyperactive Child, within the category: Public Interest, NGO.

DACIA cars are the smart choice. They have everything a person really needs - such as the Media Nav multimedia system, the rear-view camera, generous interior spaces, robustness, and much more, at a fair price. But how do we convince people to buy a DACIA, when other brands are constantly luring them with extras that they will never use? Creating a new line of accessories specially made to satisfy the desire of those who really insist on having unnecessary equipment in the car – The DACIA Unnecessories. See all the Dacia Unnecessories here: www.unnecessories.com Film advertisement created by Publicis, Portugal for Dacia, within the category: Automotive.