Film advertisement created by Carmen, Portugal for Sporting Clube de Portugal, within the category: Sports.

Every Friday, Bet.pt launches a promotion with the best odds. Odds so good, that some people don’t even bother to wake up on any other day. To prove it, NOSSA, a Lisbon based agency, created a campaign where you could try to wake him up. The man who only wakes up on Friday, slept in micro website designed for the campaign, where everyone could try hundreds of ways to wake him up: baseball bats, tickles, fire, water, roosters and even a strip tease. There were hundreds of ways to try, but only way to do it: wait, until Friday. Digital advertisement created by Nossa, Portugal for Bet.pt, within the category: Gambling.

Film advertisement created by 004, Portugal for Potuguese Political Festival, within the category: Public Interest, NGO.

A smart & fun campaign to advertise the 4 Hands Scriptwriting Festival, promoted by the Portuguese Film Academy. Film advertisement created by FCB, Portugal for Portuguese Film Academy, within the category: Recreation, Leisure.

Rooftops as catwalks. Models instead of cats walked along Lisbon’s rooftops to promote FW Fashion Week giving us a unexpected view of the city. Film advertisement created by Y&R, Portugal for ModaLisboa, within the category: Recreation, Leisure.

Outdoor advertisement created by FCB, Portugal for Adexo, within the category: Public Interest, NGO.

Film advertisement created by Leo Burnett, Portugal for IndieLisboa, within the category: Recreation, Leisure.

As main sponsor of MOTELX - Lisbon Internacional Horror Film Festival, easyJet created a series of films based on iconic characters of the genre and typical safety on board cards. Film advertisement created by Uzina, Portugal for EasyJet, within the category: Transport.

Film advertisement created by Fuel, Portugal for Worten, within the category: Electronics, Technology.

Leo Burnett Lisbon created the “The exhibition that shouldn’t exist” campaign for Control Arms - a worldwide coalition fighting to approve the Arms Trade Treaty later this month. The exhibition is a collection of paintings designed to look like abstract artworks in a first sight. But then, when people read their placards, they realize they’re actually in front of gunshots stories. Through a QR code on each placard, people can see the ballistics test that simulated the related story on the painting. “The Exhibition that shouldn’t exist” portrays the reality of the irresponsible arms trade around the world, turning visible a violent truth that many don’t see. The paintings will be displayed in the Electricity Museum in Lisbon and then sent to Control Arms in NY. They will show them in their opening press briefing, held at the UN Secretariat. The exhibition also has an online version, where people can have the same experience with the paintings and their videos. Film advertisement created by Leo Burnett, Portugal for ControlArms.org, within the category: Public Interest, NGO.

Ambient advertisement created by Lisbon Ad School, Portugal for Ted Baker, within the category: Fashion.

Film advertisement created by Havas, Portugal for NOS, within the category: Electronics, Technology.

This may look like something from a sci-fi movie, but it is not. It is very real. Denim manufacturer Azgard9 has developed a sustainable garment that produces Oxygen, in what is seen by the brand as the “garment of the future”. The garment called “CO2AT”, was produced as part of Azgard9’s recent repositioning “Future Before Fashion”, focused on the development of products and solutions with low impact on the environment. Developed in partnership with Post Carbon Lab, in London, the CO2AT is a living being. Its hoodie is treated with microbial pigmentation, so actually behaving like a plant by using photosynthetic microorganisms – a process by which plants take in carbon dioxide and turn it into glucose and oxygen. Therefore, during its life cycle, it releases oxygen, improving the immediate environment of the wearer, due to its living cells coating. During its life cycle, the poncho neutralizes the impact of its production, improves the immediate environment of the wearer and produces approximately the same amount of O2 as an oak tree. Direct advertisement created by Stream and Tough Guy, Portugal for Azgard9, within the category: Fashion.

Becoming a pilot is very challenging. But when we look at the numbers, only 5% of them are women. So the biggest challenge is being born a woman. To change this and encourage more women to become pilots, easyJet has launched the Amy Johnson Flying Initiative and, to promote it, a global campaign on International Day of the Girl Child. Because when we’re children, it’s easy to be anything we imagine. Film advertisement created by Uzina, Portugal for EasyJet, within the category: Transport.

Striking Lessons is born within this context as a project designed to meet the drivers of the future – even before they become drivers. A different and memorable first driving lesson, with the support of car crash survivors Sara, Pedro, João and Bruno, that exposes the youngsters to the real, many times fatal and most times avoidable effects of dangerous driving. Digital advertisement created by Leo Burnett, Portugal for Brisa, within the category: Public Interest, NGO.

As main sponsor of MOTELX - Lisbon International Horror Film Festival, easyJet found the perfect place to discover which is the worst fear of all: fly or staying at home? Experiential advertisement created by Uzina, Portugal for EasyJet, within the category: Transport.

Ambient advertisement created by Havas, Portugal for Portuguese Road Safety Association, within the category: Public Interest, NGO.

To launch the new Galaxy S10, we've created the first panoramic view of the Portuguese coastline. Digital advertisement created by Uzina, Portugal for Samsung, within the category: Electronics, Technology.

Film advertisement created by Y&R, Portugal for Benfica Museum, within the category: Recreation, Leisure.