Leo Burnett Lisbon created the “The exhibition that shouldn’t exist” campaign for Control Arms - a worldwide coalition fighting to approve the Arms Trade Treaty later this month. The exhibition is a collection of paintings designed to look like abstract artworks in a first sight. But then, when people read their placards, they realize they’re actually in front of gunshots stories. Through a QR code on each placard, people can see the ballistics test that simulated the related story on the painting. “The Exhibition that shouldn’t exist” portrays the reality of the irresponsible arms trade around the world, turning visible a violent truth that many don’t see. The paintings will be displayed in the Electricity Museum in Lisbon and then sent to Control Arms in NY. They will show them in their opening press briefing, held at the UN Secretariat. The exhibition also has an online version, where people can have the same experience with the paintings and their videos. Film advertisement created by Leo Burnett, Portugal for ControlArms.org, within the category: Public Interest, NGO.

Digital advertisement created by Moon, Portugal for Halo, within the category: Public Interest, NGO.

We asked some children, who had never flown before, what were their expectations about flying. We took them to a study visit through the airport and to an easyJet airplane. And when they were all seated, the pilot told them the big surprise: they were going to make their first flight. This video is about their amazing reaction. Experiential advertisement created by Uzina, Portugal for EasyJet, within the category: Transport.

To celebrate Queer Lisboa 17 - the International Queer Film Festival, Fuel Lisboa created a TV commercial inspired by one of the most famous clichés on film history: the “Battle Speech”. Film advertisement created by Fuel, Portugal for Queer Lisboa, within the category: Recreation, Leisure.

Film advertisement created by Wunderman Thompson, Portugal for Vodafone, within the category: Electronics, Technology.

As main sponsor of MOTELX - Lisbon Internacional Horror Film Festival, easyJet created a series of films based on iconic characters of the genre and typical safety on board cards. Film advertisement created by Uzina, Portugal for EasyJet, within the category: Transport.

Film advertisement created by FCB, Portugal for Turismo de Portugal, within the category: Transport.

This is the official campaign for Eurobest Festival's 2012 edition, made up of four spots. The campaign plays with the almost obsessive way creatives see and live their work and how sometimes, a team starts looking and behaving like a couple. That’s the proof that noone lives their work as intensely as ad people and that’s why Eurobest exists: to reward all that dedication. Film advertisement created by WeAre, Portugal for Eurobest, within the category: Professional Services.

Experiential advertisement created by FCB, Portugal for Royal Canin, within the category: Pets.

This is the official campaign for Eurobest Festival's 2012 edition, made up of four spots. The campaign plays with the almost obsessive way creatives see and live their work and how sometimes, a team starts looking and behaving like a couple. That’s the proof that noone lives their work as intensely as ad people and that’s why Eurobest exists: to reward all that dedication. Film advertisement created by WeAre, Portugal for Eurobest, within the category: Professional Services.

Film advertisement created by Publicis, Portugal for Renault, within the category: Automotive.

To celebrate International Children’s Day, ZIPPY managed to get together a very special group of kids. The casting criteria wasn’t your typical appearance or gender but a very different one. The names of the kids should make up the lyrics to "Lean on Me" by Bill Withers. Film advertisement created by Stream and Tough Guy, Portugal for Zippy, within the category: Retail Services.

Carried out for the first time with men only, this new experiment shows their reactions when describing different women’s beauty projected on a screen. Filmed in an apparently abandoned warehouse, the mysterious environment is reinforced by the fact that participants’ heart rates are monitored in real time. Models are in the first sequence of projected pictures, generating only superficial praise related to their physical characteristics. In the second sequence, images of special women are unexpectedly shown to the participants, such as a partner or a family member. From this point on, emotion takes over the experiment. Memories and feelings like love, affection, gratitude and admiration come associated with the descriptions. At this moment, the considerable increase in heart rate leaves no doubt – real beauty, literally, touches the heart. Digital advertisement created by Black Ship, Portugal for Dove, within the categories: Beauty, Health.

Outdoor advertisement created by FCB, Portugal for Adexo, within the category: Public Interest, NGO.

Film advertisement created by 004, Portugal for Microsoft, within the category: Electronics, Technology.

Film advertisement created by Grey, Portugal for SIBS, within the category: Finance.

Due to the economic crisis in Portugal, the number of families living in poverty is dramatically increasing. To help those families, Sociedade Civil Solidária, a Portuguese NGO, launched last week the commercial “Unemployed Chef’s Kitchen”. The ad shows how those families are learning how to cook and it's nothing like the Cooking TV shows we are used to. Film advertisement created by Fuel, Portugal for Sociedade Civil Solidária, within the category: Public Interest, NGO.

Garbage placed outside the bin is like garbage thrown into the sea. Something that kills thousands of marine animals every year. A wake-up call to one of the planet’s greatest environmental problems: marine litter. Film advertisement created by Torke, Portugal for Oceano Azul Foundation, within the category: Public Interest, NGO.

Ambient advertisement created by Ogilvy, Portugal for Super Bock, within the category: Alcoholic Drinks.