The world's economy is facing tough times. Unemployment keeps increasing and people start feeling powerless. So we thought we'd send them a message of hope and strength to face what's yet to come. Film advertisement created by Opal, Portugal for Opal, within the category: Agency Self-Promo.

Becoming a pilot is very challenging. But when we look at the numbers, only 5% of them are women. So the biggest challenge is being born a woman. To change this and encourage more women to become pilots, easyJet has launched the Amy Johnson Flying Initiative and, to promote it, a global campaign on International Day of the Girl Child. Because when we’re children, it’s easy to be anything we imagine. Film advertisement created by Uzina, Portugal for EasyJet, within the category: Transport.

Andrà Tutto Bene” is a message of hope and courage for everyone around the globe. To the doctors, nurses, those who are out there fighting for us and to those that stay home protecting their loved ones. Film advertisement created by Blanche Filmes, Portugal for Blanche Filmes, within the categories: Agency Self-Promo, Public Interest, NGO.

When you receive the news that your child will be born with Down Syndrome, there are a lot of reasons to worry, and many people tell us that. What no one tells us, is that people with Down Syndrome also bring unique contributions to society, and to their families' and friends' lives. This is a story about what people tell us about Down Syndrome, and about what we want to say to them, in return. Film advertisement created by Mojobrands, Portugal for World Down Syndrome Day, within the category: Public Interest, NGO.

Context: A creative director does not rest. Is constantly interacting and intervening with what surrounds it. So not only evaluates the cases, the awards, the other works on the street, or ghosts. A real advertisng man is everything, because everything is beautiful or ugly. Insight: The most beautiful things in our life are the ones in our hearts. Idea: When placing an NFC (near field communication) chip next to your heart, the creative director created the perfect gallery for his art of living, which exposes only the most beautiful things in our lives. Ambient advertisement created by Felismina, Portugal for Felismina, within the category: Agency Self-Promo.

Film advertisement created by Coming Soon, Portugal for AMCV, within the category: Public Interest, NGO.

Film advertisement created by Garage, Portugal for Futah Beach Towels, within the category: Personal Accessories.

McDonald's is saying goodbye to Maestro by transforming a burger box into a music box. On the 25th of September, the Maestro, a sale success in Portugal, will give its place to a new range of products. To mark this depart, surprise consumers and allow everybody to say goodbye to their favorite burger, McDonald’s Portugal transformed Maestro boxes’ in real music boxes. A lighting sensor and a small sound system were placed in a fake box top. When open, the box played Mozart’s classics. Direct advertisement created by FullSIX, Portugal for McDonald's, within the category: Food.

When a child with a disability decides to chase the dream of becoming a Paralympic athlete, they will face all of sports challenges and then some. This film, with actual athletes, tries to show precisely this: what it is like to chase and reach the almost (but only almost) impossible objective. Film advertisement created by FCB, Portugal for Portuguese Paralympic Committee, within the category: Public Interest, NGO.

The idea was simple; Launch a QR code, one of the most innovative technologies of the XXI century, made by Portuguese cobblestones, one of the most ancient Portuguese traditions. From the fusion between technology and historical traditions a new and innovative way was born to promote Portugal abroad and to provide relevant cultural content for tourists visiting Chiado. Ambient advertisement created by MSTF, Portugal for AV Chiado, within the category: Transport.

Ambient advertisement created by MSTF, Portugal for Sabado, within the category: Media.

Film advertisement created by FullSIX, Portugal for McDonald's, within the category: Food.

Garbage placed outside the bin is like garbage thrown into the sea. Something that kills thousands of marine animals every year. A wake-up call to one of the planet’s greatest environmental problems: marine litter. Film advertisement created by Torke, Portugal for Oceano Azul Foundation, within the category: Public Interest, NGO.

Film advertisement created by FCB, Portugal for Rumos, within the category: Electronics, Technology.

Carlsberg created the only sweatshirt that everyone will want to receive this Christmas. The first sweatshirt you can use.... to get Carlsberg for free. The Sweatercard has contactless technology embedded into its sleeve and it’s the perfect gift to those who want to get in the Christmas spirit and into the bar. You just have to pull the sleeve to the payment terminal and enjoy what is probably the best beer in the world. Easy ain’t it? Direct advertisement created by Nossa, Portugal for Carlsberg, within the category: Alcoholic Drinks.

Film advertisement created by 004, Portugal for Microsoft, within the category: Electronics, Technology.

Outdoor ads that are also beer fridges that can be opened by virtual friends of the Portuguese beer brand Super Bock by Nylon Agency. Outdoor advertisement created by Nylon, Portugal for Super Bock, within the category: Alcoholic Drinks.

As main sponsor of MOTELX - Lisbon International Horror Film Festival, easyJet found the perfect place to discover which is the worst fear of all: fly or staying at home? Experiential advertisement created by Uzina, Portugal for EasyJet, within the category: Transport.

Film advertisement created by Fuel, Portugal for Continente, within the category: Finance.

During MOTLEX Film Festival, Lisbon becomes the international capital of horror. So, as main sponsor, easyJet developed a weird security control to keep everyone safe. Experiential advertisement created by Uzina, Portugal for EasyJet, within the category: Transport.