Portugal

WVA

See the work at http://www.soundsfromtorture.com In a call for help for the cause “Stop Torture”, Amnesty International Portugal built a musical instrument from several instruments used in torture methods. The goal is to help the victims of torture and abuse to be heard, amplifying these sounds so everyone would listen. At soundsfromtorture.com, it’s possible to test the instrument and sign the petition. Studio: Todos.pt Digital advertisement created by Leo Burnett, Portugal for Amnesty International, within the category: Public Interest, NGO.

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Film advertisement created by Publicis, Portugal for Renault, within the category: Automotive.

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Film advertisement created by Coming Soon, Portugal for SOS Voz Amiga, within the category: Public Interest, NGO.

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Film advertisement created by 004, Portugal for Windows, within the category: Electronics, Technology.

WVA

When you receive the news that your child will be born with Down Syndrome, there are a lot of reasons to worry, and many people tell us that. What no one tells us, is that people with Down Syndrome also bring unique contributions to society, and to their families' and friends' lives. This is a story about what people tell us about Down Syndrome, and about what we want to say to them, in return. Film advertisement created by Mojobrands, Portugal for World Down Syndrome Day, within the category: Public Interest, NGO.

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To celebrate the 15th French Film Fest, Institut Français asked us to change the perception of French Film as overly intellectual, slow and dull. Digital advertisement created by Publicis, Portugal for French Film Festival, within the category: Recreation, Leisure.

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Film advertisement created by Fischer, Portugal for Portuguese Sleep Association, within the category: Health.

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Football is a male-dominated culture. And where there’s too much testosterone, there’s often a lack of tolerance and diversity, creating an uncomfortable environment for families that love the game but feel uneasy going to stadiums. With 78% of its members being male, Benfica - the biggest club in Portugal - decided to do something about it: A Benfica family membership, with special conditions for families. Stressing the fact that it was meant for all kinds of families. Traditional or non-traditional. And in the campaign, we showed them all. The campaign has already shown some results, with over 4000 (and counting) becoming family members, with female members making up 50% of last month's new members. It has been picked up both locally and abroad with multiple references in news sites and TV shows from Italy to Brazil. Praise came from several platforms, social media and public figures, including members of the Portuguese Parliament. The campaign also drew countless emotional replies, even from some of Benfica’s rivals. Film advertisement created by o escritório, Portugal for SL Benfica, within the category: Sports.

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Film advertisement created by Leo Burnett, Portugal for IndieLisboa, within the category: Recreation, Leisure.

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Digital advertisement created by Moon, Portugal for Halo, within the category: Public Interest, NGO.

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Carlsberg created the only sweatshirt that everyone will want to receive this Christmas. The first sweatshirt you can use.... to get Carlsberg for free. The Sweatercard has contactless technology embedded into its sleeve and it’s the perfect gift to those who want to get in the Christmas spirit and into the bar. You just have to pull the sleeve to the payment terminal and enjoy what is probably the best beer in the world. Easy ain’t it? Direct advertisement created by Nossa, Portugal for Carlsberg, within the category: Alcoholic Drinks.

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Andrà Tutto Bene” is a message of hope and courage for everyone around the globe. To the doctors, nurses, those who are out there fighting for us and to those that stay home protecting their loved ones. Film advertisement created by Blanche Filmes, Portugal for Blanche Filmes, within the categories: Agency Self-Promo, Public Interest, NGO.

WVA

An organization which fights for the end of privacy in the name of security and controls the lives of its members. This is the starting point for the newest film starring Tom Hanks and Emma Watson. The Circle is distributed in Portugal by NOS Audiovisuais. For its release, the advertising agency Social Animals created a 360º campaign. This activation raises a lot of questions that are being discussed nowadays - privacy and control in social media, so it was a way of opening a dialogue about this particular matter that doesn’t just happen in the fictional world, but we can also see it happening in our world. Film advertisement created by Social Animals, Portugal for Nos Audiovisuais, within the category: Media.

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Film advertisement created by Coming Soon, Portugal for AMCV, within the category: Public Interest, NGO.

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Portugal's premiere of Tupac's biopic "All Eyez On Me" was the starting point for the new Social Animals campaign for NOS Audiovisuais. Tupac is a legend for the older target, yet it is a complete unknown for the younger generations that fill the theaters. That's why we challenged Rui Unas, one of the greatest portuguese influencers, to tell the story of the Rap God through a music video homage with the sound and the visual of the 90's. Once again, the social media agency created, directed and produced the entire campaign internally, including the music production. Content advertisement created by Social Animals, Portugal for Nos Audiovisuais, within the category: Media.

WVA

Fernando Pessoa is an absolute icon in Portugal. Although he was only acknowledged as such after his death in 1935, at the age of just 47, nowadays he’s considered by many to be one of the greatest poets that ever lived. The American critic Harold Bloom, even places him in the 20th Century Western Literature canon, alongside names such as Shakespeare and Kafka. However, besides being a poet, he was also a philosopher, playwright, essayist, translator, astrologer, advertising copywriter (he created the first brand signature for Coca-Cola in Portugal), inventor, business correspondent, literary critic, political commentator and — plot twist — screenwriter. Something that very few people knew until now. Cut to 2021 where, almost 100 years later and for the first time in cinema history, one of his movies is taken into production. Based on the manuscript “Note for a thriller, or film”, 'The Idol' is the first film written by Fernando Pessoa and it was directed by Pedro Varela and entirely shot with a Samsung Galaxy S21. https://www.samsung.com/pt/idol/ Content advertisement created by Uzina, Portugal for Samsung, within the category: Electronics, Technology.

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Film advertisement created by Fueld, Portugal for Queer Lisboa, within the category: Recreation, Leisure.

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Film advertisement created by FullSIX, Portugal for McDonald's, within the category: Food.

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Film advertisement created by 004, Portugal for Mansarda, within the category: Public Interest, NGO.

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As main sponsor of MOTELX - Lisbon Internacional Horror Film Festival, easyJet created a series of films based on iconic characters of the genre and typical safety on board cards. Film advertisement created by Uzina, Portugal for EasyJet, within the category: Transport.




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