Portugal

WVA

Film advertisement created by Fuel, Portugal for Continente, within the category: Retail Services.

WVA

Film advertisement created by MSTF, Portugal for EDP, within the category: Industrial, Agriculture.

WVA

Becoming a pilot is very challenging. But when we look at the numbers, only 5% of them are women. So the biggest challenge is being born a woman. To change this and encourage more women to become pilots, easyJet has launched the Amy Johnson Flying Initiative and, to promote it, a global campaign on International Day of the Girl Child. Because when we’re children, it’s easy to be anything we imagine. Film advertisement created by Uzina, Portugal for EasyJet, within the category: Transport.

WVA

What connects me, to another day at work, to my friend from school, to my dream, to my destination, to another meeting, to another arrival, to another kiss. What connects Maria's longing for João to João's love: The Barraqueiro Group. There's a path that connects us Film advertisement created by True, Portugal for Grupo Barraqueiro, within the category: Transport.

WVA

Havas Lisbon created for NOS, a Portuguese Telecom, a touching Christmas story between a dad and his son. Dad tells a secret to his son, who ends up sharing it with all his little friends, who also share it with other people and so forward. The entire world ends up discovering the secret of Christmas: Santa’s number. ‘Believe’ is the brand’s message. And until Christmas each time someone actually calls this number (+351 93 500 70 70), a different Christmassy and magic message from Dad will be shared everyday. Directed by Marco Martins, the ad has been watched and shared by more than 2 million people in just a couple of days. And it will be continued. Because each time someone believes, the Christmas magic happens. Film advertisement created by Havas, Portugal for NOS, within the category: Electronics, Technology.

WVA

Film advertisement created by Coming Soon, Portugal for AMCV, within the category: Public Interest, NGO.

WVA

See the work at http://www.soundsfromtorture.com In a call for help for the cause “Stop Torture”, Amnesty International Portugal built a musical instrument from several instruments used in torture methods. The goal is to help the victims of torture and abuse to be heard, amplifying these sounds so everyone would listen. At soundsfromtorture.com, it’s possible to test the instrument and sign the petition. Studio: Todos.pt Digital advertisement created by Leo Burnett, Portugal for Amnesty International, within the category: Public Interest, NGO.

WVA

During MOTLEX Film Festival, Lisbon becomes the international capital of horror. So, as main sponsor, easyJet developed a weird security control to keep everyone safe. Experiential advertisement created by Uzina, Portugal for EasyJet, within the category: Transport.

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A smart & fun campaign to advertise the 4 Hands Scriptwriting Festival, promoted by the Portuguese Film Academy. Film advertisement created by FCB, Portugal for Portuguese Film Academy, within the category: Recreation, Leisure.

WVA

URL: http://www.fucksgiving.net On november 8th, the world celebrates Fucksgiving. KISS created a website that gives people from all around the world the opportunity to say why they give a fuck about this election. How it affects them direct or indirectly. All they have to do is use the hashtag #fucksgiving on Twitter. The kickstart of this project is a video with people of different race, age, gender, etc., reading a manifesto on camera. Digital advertisement created by KISS, Portugal for KISS, within the category: Agency Self-Promo.

WVA

Film advertisement created by Leo Burnett, Portugal for IndieJunior, within the category: Recreation, Leisure.

WVA

Direct advertisement created by FCB, Portugal for APAV, within the category: Public Interest, NGO.

WVA

McDonald's is saying goodbye to Maestro by transforming a burger box into a music box. On the 25th of September, the Maestro, a sale success in Portugal, will give its place to a new range of products. To mark this depart, surprise consumers and allow everybody to say goodbye to their favorite burger, McDonald’s Portugal transformed Maestro boxes’ in real music boxes. A lighting sensor and a small sound system were placed in a fake box top. When open, the box played Mozart’s classics. Direct advertisement created by FullSIX, Portugal for McDonald's, within the category: Food.

WVA

To celebrate the 15th French Film Fest, Institut Français asked us to change the perception of French Film as overly intellectual, slow and dull. Digital advertisement created by Publicis, Portugal for French Film Festival, within the category: Recreation, Leisure.

WVA

In Portugal, the abandonment of dogs is still a major issue, and dog shelters are full of them. These dogs have a major health problem: the lack of happiness. To help fighting this problem, AS, a Portuguese pet food, owned by one of the main supermarket chains in the country – Minipreço - wanted to create something meaningful, that could generate awareness for this terrible question. An idea that had nothing to do with selling product. It should be about the brand’s true motivation: the care for animal well-being. Experiential advertisement created by Nossa, Portugal for AS, within the category: Pets.

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Ambient advertisement created by FCB, Portugal for Portuguese Cardiology Foundation, within the category: Public Interest, NGO.

WVA

Film advertisement created by FCB, Portugal for Turismo de Portugal, within the category: Transport.

WVA

Jack is a man who thinks life is slipping through his fingers. He can hardly breathe, he feels overwhelmed by his daily routine. He sets off to see a new world, to get lost amidst the light that a new place brings. Chloe is a young lady who’s tired of feeling uninspired with life. She wants joy, she wants enthusiasm, she wants beauty. She leaves for a place where she finds herself seduced by history, by old traditions dressed as new, by a new life. Klaus has a whole lifetime behind him, but he feels that he missed out on something important: living. Here he finds new talents, tries new hobbies, discovers new flavours. He knows that it’s never too late to change his life. Film advertisement created by Partners, Portugal for Turismo de Portugal, within the category: Hospitality, Tourism.

WVA

To celebrate International Children’s Day, ZIPPY managed to get together a very special group of kids. The casting criteria wasn’t your typical appearance or gender but a very different one. The names of the kids should make up the lyrics to "Lean on Me" by Bill Withers. Film advertisement created by Stream and Tough Guy, Portugal for Zippy, within the category: Retail Services.

WVA

We used a special ink for our ads: when approached by a flame, its heat helps reveal some hidden human rights violation: when moving the flame away, the poster returns to black. Ambient advertisement created by Havas, Portugal for Amnesty International, within the category: Public Interest, NGO.




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