Sagres Bohemia is a gastronomic craft beer. It's three varieties make the perfect pairing with different meals and a good gather around the table. With this in mind we made a special six pack that carries the beer and sets the table. This handcrafted pack can easily turn into a set of kitchenware ready to prepare and serve food. A limited edition was sent to the 2016 Portuguese Michelin awarded chefs and some of the finest restaurants. Now, more are in the making for in-store promotion. So that everyone can have its own. Direct advertisement created by JWT, Portugal for Sagres Bohemia, within the category: Alcoholic Drinks.

DACIA cars are the smart choice. They have everything a person really needs - such as the Media Nav multimedia system, the rear-view camera, generous interior spaces, robustness, and much more, at a fair price. But how do we convince people to buy a DACIA, when other brands are constantly luring them with extras that they will never use? Creating a new line of accessories specially made to satisfy the desire of those who really insist on having unnecessary equipment in the car – The DACIA Unnecessories. See all the Dacia Unnecessories here: www.unnecessories.com Film advertisement created by Publicis, Portugal for Dacia, within the category: Automotive.

DACIA cars are the smart choice. They have everything a person really needs - such as the Media Nav multimedia system, the rear-view camera, generous interior spaces, robustness, and much more, at a fair price. But how do we convince people to buy a DACIA, when other brands are constantly luring them with extras that they will never use? Creating a new line of accessories specially made to satisfy the desire of those who really insist on having unnecessary equipment in the car – The DACIA Unnecessories. See all the Dacia Unnecessories here: www.unnecessories.com Film advertisement created by Publicis, Portugal for Dacia, within the category: Automotive.

Garbage placed outside the bin is like garbage thrown into the sea. Something that kills thousands of marine animals every year. A wake-up call to one of the planet’s greatest environmental problems: marine litter. Film advertisement created by Torke, Portugal for Oceano Azul Foundation, within the category: Public Interest, NGO.

The idea was simple; Launch a QR code, one of the most innovative technologies of the XXI century, made by Portuguese cobblestones, one of the most ancient Portuguese traditions. From the fusion between technology and historical traditions a new and innovative way was born to promote Portugal abroad and to provide relevant cultural content for tourists visiting Chiado. Ambient advertisement created by MSTF, Portugal for AV Chiado, within the category: Transport.

Audio advertisement created by Publicis, Portugal for Vick, within the category: Pharmaceutical.

Film advertisement created by FCB, Portugal for Portuguese Paralympic Committee, within the category: Public Interest, NGO.

Digital advertisement created by Fuel, Portugal for Queer Lisboa, within the category: Recreation, Leisure.

Outdoor advertisement created by FCB, Portugal for Adexo, within the category: Public Interest, NGO.

In an airport check out, an ordinary guy is held as suspect by a police dog that barks at him. Because of this dog behaviour, the man suffers several inspections in order to check if he’s carrying drugs or other illegal items. During this period the dog continues to bark permanently, leaving the poor man to the worst situation: a final rectal inspection. And then to his surprise, the dog stops barking, and the man has a glimpse of an eye where he recalls from where he remembers that dog. It is the dog he abandoned years before on an empty field. We will never know its name: could be Lucky, could be Karma. But he got its revenge. Because an abandoned dog never forgets. Film advertisement created by Havas, Portugal for Animalife, within the category: Public Interest, NGO.

This may look like something from a sci-fi movie, but it is not. It is very real. Denim manufacturer Azgard9 has developed a sustainable garment that produces Oxygen, in what is seen by the brand as the “garment of the future”. The garment called “CO2AT”, was produced as part of Azgard9’s recent repositioning “Future Before Fashion”, focused on the development of products and solutions with low impact on the environment. Developed in partnership with Post Carbon Lab, in London, the CO2AT is a living being. Its hoodie is treated with microbial pigmentation, so actually behaving like a plant by using photosynthetic microorganisms – a process by which plants take in carbon dioxide and turn it into glucose and oxygen. Therefore, during its life cycle, it releases oxygen, improving the immediate environment of the wearer, due to its living cells coating. During its life cycle, the poncho neutralizes the impact of its production, improves the immediate environment of the wearer and produces approximately the same amount of O2 as an oak tree. Direct advertisement created by Stream and Tough Guy, Portugal for Azgard9, within the category: Fashion.

With this, we want to get the world's biggest signatures bank for human rights petitions. And the idea is quite simple. A man is running through the city and we listen to him remembering what he went through. He comes to a stop and uncovers his torso, showing his skin covered in names from those who signed his freedom. At the end, we direct people to sign our petitions on the microsite attached on the Portuguese Amnesty Website: http://www.amnistia-internacional.pt/daoteunome Digital advertisement created by McCann, Portugal for Amnesty International, within the category: Public Interest, NGO.

Film advertisement created by 004, Portugal for Mansarda, within the category: Public Interest, NGO.

Film advertisement created by Leo Burnett, Portugal for IndieLisboa, within the category: Recreation, Leisure.

In a time when hate speech, fear and a divide have come to grow among us, International Amnesty Portugal and Havas Lisboa invite world leaders and all citizens to get in tune in a speech about union, and firmly against hate. To shed some light on this cause, we took the famous Charlie Chaplin speech in “The Great Dictator” and put it on the lips of the main world leaders, through a work of research and image editing. The speech of this classic of the 1940s was never as relevant as now. Therefore, the International Amnesty leaves this suggestion: #RestartYourSpeech. Film advertisement created by Havas, Portugal for Amnistia Internacional, within the category: Public Interest, NGO.

DACIA cars are the smart choice. They have everything a person really needs - such as the Media Nav multimedia system, the rear-view camera, generous interior spaces, robustness, and much more, at a fair price. But how do we convince people to buy a DACIA, when other brands are constantly luring them with extras that they will never use? Creating a new line of accessories specially made to satisfy the desire of those who really insist on having unnecessary equipment in the car – The DACIA Unnecessories. See all the Dacia Unnecessories here: www.unnecessories.com Film advertisement created by Publicis, Portugal for Dacia, within the category: Automotive.

Film advertisement created by Leo Burnett, Portugal for IndieLisboa, within the category: Recreation, Leisure.

Film advertisement created by Coming Soon, Portugal for SOS Voz Amiga, within the category: Public Interest, NGO.

Digital advertisement created by McCann, Portugal for Zurich, within the category: Finance.

Film advertisement created by Havas, Portugal for NOS, within the category: Electronics, Technology.