Portugal

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Film advertisement created by Fuel, Portugal for Queer Lisboa, within the category: Recreation, Leisure.

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This is the official campaign for Eurobest Festival's 2012 edition, made up of four spots. The campaign plays with the almost obsessive way creatives see and live their work and how sometimes, a team starts looking and behaving like a couple. That’s the proof that noone lives their work as intensely as ad people and that’s why Eurobest exists: to reward all that dedication. Film advertisement created by WeAre, Portugal for Eurobest, within the category: Professional Services.

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Film advertisement created by Fuel, Portugal for Worten, within the category: Electronics, Technology.

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Ambient advertisement created by Lisbon Ad School, Portugal for Ted Baker, within the category: Fashion.

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Fernando Pessoa is an absolute icon in Portugal. Although he was only acknowledged as such after his death in 1935, at the age of just 47, nowadays he’s considered by many to be one of the greatest poets that ever lived. The American critic Harold Bloom, even places him in the 20th Century Western Literature canon, alongside names such as Shakespeare and Kafka. However, besides being a poet, he was also a philosopher, playwright, essayist, translator, astrologer, advertising copywriter (he created the first brand signature for Coca-Cola in Portugal), inventor, business correspondent, literary critic, political commentator and — plot twist — screenwriter. Something that very few people knew until now. Cut to 2021 where, almost 100 years later and for the first time in cinema history, one of his movies is taken into production. Based on the manuscript “Note for a thriller, or film”, 'The Idol' is the first film written by Fernando Pessoa and it was directed by Pedro Varela and entirely shot with a Samsung Galaxy S21. https://www.samsung.com/pt/idol/ Content advertisement created by Uzina, Portugal for Samsung, within the category: Electronics, Technology.

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WTF is mobile operator exclusively for under 25ers. Besides free data on several apps and cheaper plan that includes plenty more of data, it stroke a partnership with UBER to offer discounts on rides. To announce this promo, we create a song and its music video under the concept: “Who you gonna call? Uber or mommy?” Content advertisement created by Havas, Portugal for WTF, within the category: Electronics, Technology.

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Leo Burnett Lisbon created the “The exhibition that shouldn’t exist” campaign for Control Arms - a worldwide coalition fighting to approve the Arms Trade Treaty later this month. The exhibition is a collection of paintings designed to look like abstract artworks in a first sight. But then, when people read their placards, they realize they’re actually in front of gunshots stories. Through a QR code on each placard, people can see the ballistics test that simulated the related story on the painting. “The Exhibition that shouldn’t exist” portrays the reality of the irresponsible arms trade around the world, turning visible a violent truth that many don’t see. The paintings will be displayed in the Electricity Museum in Lisbon and then sent to Control Arms in NY. They will show them in their opening press briefing, held at the UN Secretariat. The exhibition also has an online version, where people can have the same experience with the paintings and their videos. Film advertisement created by Leo Burnett, Portugal for ControlArms.org, within the category: Public Interest, NGO.

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Film advertisement created by Publicis, Portugal for Renault, within the category: Automotive.

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Football is a male-dominated culture. And where there’s too much testosterone, there’s often a lack of tolerance and diversity, creating an uncomfortable environment for families that love the game but feel uneasy going to stadiums. With 78% of its members being male, Benfica - the biggest club in Portugal - decided to do something about it: A Benfica family membership, with special conditions for families. Stressing the fact that it was meant for all kinds of families. Traditional or non-traditional. And in the campaign, we showed them all. The campaign has already shown some results, with over 4000 (and counting) becoming family members, with female members making up 50% of last month's new members. It has been picked up both locally and abroad with multiple references in news sites and TV shows from Italy to Brazil. Praise came from several platforms, social media and public figures, including members of the Portuguese Parliament. The campaign also drew countless emotional replies, even from some of Benfica’s rivals. Film advertisement created by o escritório, Portugal for SL Benfica, within the category: Sports.

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Film advertisement created by Fischer, Portugal for Portuguese Sleep Association, within the category: Health.

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Film advertisement created by Leo Burnett, Portugal for IndieLisboa, within the category: Recreation, Leisure.

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Digital advertisement created by Fuel, Portugal for Queer Lisboa, within the category: Recreation, Leisure.

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As main sponsor of MOTELX - Lisbon International Horror Film Festival, easyJet found the perfect place to discover which is the worst fear of all: fly or staying at home? Experiential advertisement created by Uzina, Portugal for EasyJet, within the category: Transport.

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Sagres Bohemia is a gastronomic craft beer. It's three varieties make the perfect pairing with different meals and a good gather around the table. With this in mind we made a special six pack that carries the beer and sets the table. This handcrafted pack can easily turn into a set of kitchenware ready to prepare and serve food. A limited edition was sent to the 2016 Portuguese Michelin awarded chefs and some of the finest restaurants. Now, more are in the making for in-store promotion. So that everyone can have its own. Direct advertisement created by JWT, Portugal for Sagres Bohemia, within the category: Alcoholic Drinks.

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As main sponsor of MOTELX - Lisbon Internacional Horror Film Festival, easyJet created a series of films based on iconic characters of the genre and typical safety on board cards. Film advertisement created by Uzina, Portugal for EasyJet, within the category: Transport.

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Digital advertisement created by McCann, Portugal for Zurich, within the category: Finance.

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During MOTLEX Film Festival, Lisbon becomes the international capital of horror. So, as main sponsor, easyJet developed a weird security control to keep everyone safe. Experiential advertisement created by Uzina, Portugal for EasyJet, within the category: Transport.

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Jack is a man who thinks life is slipping through his fingers. He can hardly breathe, he feels overwhelmed by his daily routine. He sets off to see a new world, to get lost amidst the light that a new place brings. Chloe is a young lady who’s tired of feeling uninspired with life. She wants joy, she wants enthusiasm, she wants beauty. She leaves for a place where she finds herself seduced by history, by old traditions dressed as new, by a new life. Klaus has a whole lifetime behind him, but he feels that he missed out on something important: living. Here he finds new talents, tries new hobbies, discovers new flavours. He knows that it’s never too late to change his life. Film advertisement created by Partners, Portugal for Turismo de Portugal, within the category: Hospitality, Tourism.

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In Portugal, the abandonment of dogs is still a major issue, and dog shelters are full of them. These dogs have a major health problem: the lack of happiness. To help fighting this problem, AS, a Portuguese pet food, owned by one of the main supermarket chains in the country – Minipreço - wanted to create something meaningful, that could generate awareness for this terrible question. An idea that had nothing to do with selling product. It should be about the brand’s true motivation: the care for animal well-being. Experiential advertisement created by Nossa, Portugal for AS, within the category: Pets.

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Ambient advertisement created by Havas, Portugal for APAV, within the category: Public Interest, NGO.




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