McDonald's is saying goodbye to Maestro by transforming a burger box into a music box. On the 25th of September, the Maestro, a sale success in Portugal, will give its place to a new range of products. To mark this depart, surprise consumers and allow everybody to say goodbye to their favorite burger, McDonald’s Portugal transformed Maestro boxes’ in real music boxes. A lighting sensor and a small sound system were placed in a fake box top. When open, the box played Mozart’s classics. Direct advertisement created by FullSIX, Portugal for McDonald's, within the category: Food.

The story of young kid, who’s greatest dream is also his biggest nightmare. A story about bullying, talent, friendship and acceptance. Film advertisement created by JWT, Portugal for Vodafone, within the category: Electronics, Technology.

When a child with a disability decides to chase the dream of becoming a Paralympic athlete, they will face all of sports challenges and then some. This film, with actual athletes, tries to show precisely this: what it is like to chase and reach the almost (but only almost) impossible objective. Film advertisement created by FCB, Portugal for Portuguese Paralympic Committee, within the category: Public Interest, NGO.

Ambient advertisement created by Havas, Portugal for Portuguese Road Safety Association, within the category: Public Interest, NGO.

Due to the economic crisis in Portugal, the number of families living in poverty is dramatically increasing. To help those families, Sociedade Civil Solidária, a Portuguese NGO, launched last week the commercial “Unemployed Chef’s Kitchen”. The ad shows how those families are learning how to cook and it's nothing like the Cooking TV shows we are used to. Film advertisement created by Fuel, Portugal for Sociedade Civil Solidária, within the category: Public Interest, NGO.

Film advertisement created by Havas, Portugal for NOS, within the category: Electronics, Technology.

Queer Lisboa is one of the most important Film Festivals in Europe. In its new advert, Queer Lisboa makes you an offer that you cannot refuse.

The Dove Self Esteem Project has been working for several years on promoting women's self esteem and demystifying the beauty myth. Recently, this mission was extended to children. According to the brand's research, 6 out of 10 girls stopped doing something they love because they felt uncomfortable with their appearance. We were asked to introduce the Dove Self Esteem Project in Portugal for the very first time and generate awareness among adults about the impact that their behavior may have on children's self esteem. We created the carbon paper ad, a press ad in a specialized parenting magazine. The ad challenged readers to test their memory by writing down the worst thing they remember being called in their childhood. To facilitate, we also included a pen. What they didn't know was we had placed a piece of carbon paper underneath the page, and the word they wrote in the memory test would be imprinted on the shirt of a child on the next page with the accompanying text, "Words Mark Children Forever". Ambient advertisement created by Torke, Portugal for Dove, within the category: Health.

In a time when hate speech, fear and a divide have come to grow among us, International Amnesty Portugal and Havas Lisboa invite world leaders and all citizens to get in tune in a speech about union, and firmly against hate. To shed some light on this cause, we took the famous Charlie Chaplin speech in “The Great Dictator” and put it on the lips of the main world leaders, through a work of research and image editing. The speech of this classic of the 1940s was never as relevant as now. Therefore, the International Amnesty leaves this suggestion: #RestartYourSpeech. Film advertisement created by Havas, Portugal for Amnistia Internacional, within the category: Public Interest, NGO.

Film advertisement created by Fischer, Portugal for Portuguese Sleep Association, within the category: Health.

Outdoor ads that are also beer fridges that can be opened by virtual friends of the Portuguese beer brand Super Bock by Nylon Agency. Outdoor advertisement created by Nylon, Portugal for Super Bock, within the category: Alcoholic Drinks.

Becoming a pilot is very challenging. But when we look at the numbers, only 5% of them are women. So the biggest challenge is being born a woman. To change this and encourage more women to become pilots, easyJet has launched the Amy Johnson Flying Initiative and, to promote it, a global campaign on International Day of the Girl Child. Because when we’re children, it’s easy to be anything we imagine. Film advertisement created by Uzina, Portugal for EasyJet, within the category: Transport.

Burger King's goal was to reach an younger audience, one that is unaware of it's distinct flame grilled motto. How do you get to this digital native audience if not during Summer? The time where instead of eating flame grilled burgers most of teenager end up getting their own body grilled. Digital advertisement created by FLAG, Portugal for Burger King, within the category: Food.

To celebrate Queer Lisboa 17 - the International Queer Film Festival, Fuel Lisboa created a TV commercial inspired by one of the most famous clichés on film history: the “Battle Speech”. Film advertisement created by Fuel, Portugal for Queer Lisboa, within the category: Recreation, Leisure.

Film advertisement created by 004, Portugal for Microsoft, within the category: Electronics, Technology.

The world's economy is facing tough times. Unemployment keeps increasing and people start feeling powerless. So we thought we'd send them a message of hope and strength to face what's yet to come. Film advertisement created by Opal, Portugal for Opal, within the category: Agency Self-Promo.

The idea was simple; Launch a QR code, one of the most innovative technologies of the XXI century, made by Portuguese cobblestones, one of the most ancient Portuguese traditions. From the fusion between technology and historical traditions a new and innovative way was born to promote Portugal abroad and to provide relevant cultural content for tourists visiting Chiado. Ambient advertisement created by MSTF, Portugal for AV Chiado, within the category: Transport.

What’s the best way to show that you’re a tough brave man, a Barba Rija man, like people in Portugal use to call them? Try and shave on top of a moving truck in one of Lisbon’s main avenues, and probably that will do the trick. Clube Barba Rija is not for kids but for full grown men, so we created this daring video, with a real man instead of a stuntman, as a way to get people talking about this new online club that will help Portuguese men by delivering at their homes all they need for a perfect shave. Digital advertisement created by Ogilvy, Portugal for Barba Rija, within the category: Health.

Film advertisement created by Grey, Portugal for SIBS, within the category: Finance.

URL: http://www.fucksgiving.net On november 8th, the world celebrates Fucksgiving. KISS created a website that gives people from all around the world the opportunity to say why they give a fuck about this election. How it affects them direct or indirectly. All they have to do is use the hashtag #fucksgiving on Twitter. The kickstart of this project is a video with people of different race, age, gender, etc., reading a manifesto on camera. Digital advertisement created by KISS, Portugal for KISS, within the category: Agency Self-Promo.