Becoming a pilot is very challenging. But when we look at the numbers, only 5% of them are women. So the biggest challenge is being born a woman. To change this and encourage more women to become pilots, easyJet has launched the Amy Johnson Flying Initiative and, to promote it, a global campaign on International Day of the Girl Child. Because when we’re children, it’s easy to be anything we imagine. Film advertisement created by Uzina, Portugal for EasyJet, within the category: Transport.

How social media, web and mobile tell the story of the Nativity. Christmas story told through Facebook, Twitter, YouTube, Google, Wikipedia, Google Maps, GMail, Foursquare, Amazon. We wanted to send our clients a Christmas postcard that had the "share it" factor. We came up with an idea and placed it online on the eve of a religious day in Portugal. Facebook and Twitter shares went skyrocket within a couple of days. One week later, we Digital advertisement created by Excentric, Portugal for Excentric, within the category: Agency Self-Promo.

Garbage placed outside the bin is like garbage thrown into the sea. Something that kills thousands of marine animals every year. A wake-up call to one of the planet’s greatest environmental problems: marine litter. Film advertisement created by Torke, Portugal for Oceano Azul Foundation, within the category: Public Interest, NGO.

During MOTLEX Film Festival, Lisbon becomes the international capital of horror. So, as main sponsor, easyJet developed a weird security control to keep everyone safe. Experiential advertisement created by Uzina, Portugal for EasyJet, within the category: Transport.

Film advertisement created by Fischer, Portugal for Portuguese Sleep Association, within the category: Health.

Digital advertisement created by FCB, Portugal for Turismo de Portugal, within the category: Transport.

Garbage placed outside the bin is like garbage thrown into the sea. Something that kills thousands of marine animals every year. A wake-up call to one of the planet’s greatest environmental problems: marine litter. Film advertisement created by Torke, Portugal for Oceano Azul Foundation, within the category: Public Interest, NGO.

Film advertisement created by FCB, Portugal for Portuguese Paralympic Committee, within the category: Public Interest, NGO.

In a time when hate speech, fear and a divide have come to grow among us, International Amnesty Portugal and Havas Lisboa invite world leaders and all citizens to get in tune in a speech about union, and firmly against hate. To shed some light on this cause, we took the famous Charlie Chaplin speech in “The Great Dictator” and put it on the lips of the main world leaders, through a work of research and image editing. The speech of this classic of the 1940s was never as relevant as now. Therefore, the International Amnesty leaves this suggestion: #RestartYourSpeech. Film advertisement created by Havas, Portugal for Amnistia Internacional, within the category: Public Interest, NGO.

As main sponsor of MOTELX - Lisbon Internacional Horror Film Festival, easyJet created a series of films based on iconic characters of the genre and typical safety on board cards. Film advertisement created by Uzina, Portugal for EasyJet, within the category: Transport.

Leo Burnett Lisbon created the “The exhibition that shouldn’t exist” campaign for Control Arms - a worldwide coalition fighting to approve the Arms Trade Treaty later this month. The exhibition is a collection of paintings designed to look like abstract artworks in a first sight. But then, when people read their placards, they realize they’re actually in front of gunshots stories. Through a QR code on each placard, people can see the ballistics test that simulated the related story on the painting. “The Exhibition that shouldn’t exist” portrays the reality of the irresponsible arms trade around the world, turning visible a violent truth that many don’t see. The paintings will be displayed in the Electricity Museum in Lisbon and then sent to Control Arms in NY. They will show them in their opening press briefing, held at the UN Secretariat. The exhibition also has an online version, where people can have the same experience with the paintings and their videos. Film advertisement created by Leo Burnett, Portugal for ControlArms.org, within the category: Public Interest, NGO.

Film advertisement created by Grey, Portugal for Libidium Fast, within the category: Pharmaceutical.

Andrà Tutto Bene” is a message of hope and courage for everyone around the globe. To the doctors, nurses, those who are out there fighting for us and to those that stay home protecting their loved ones. Film advertisement created by Blanche Filmes, Portugal for Blanche Filmes, within the categories: Agency Self-Promo, Public Interest, NGO.

Film advertisement created by Wunderman Thompson, Portugal for Vodafone, within the category: Electronics, Technology.

For the launch of our first 30 Years Old Tawny Port Wine, we wanted to thank the people who helped producing this special wine by offering them the very first taste. A wine, that took three decades in the making. Three decades of hard work and dedication. Direct advertisement created by The Asteroid, Portugal for Churchill's Port, within the category: Alcoholic Drinks.

By the end of this year, the creative portuguese Ivo Rainha challenged himself: enhance his curriculum vitae! Tired of precarious jobs, the young man of 24 years old, is making a campaign to promote his work and consequently his CV. He created a different curriculum, putted it on a bicycle and started distributing his experience on the streets. But he didn't stop there! He called a friend and they made a video to project his idea outside Portugal and that way satisfy Passos Coelho's (Portuguese PM) wishes of getting a future abroad. The video, that doesn't pretend to be viral but expects to be seen with good eyes by the employers, shows a short timeline of Ivo's life with a demonstration of his daily life. Without a degree, but already with lots of experience, the young man has on his record design works, photography, communication, social networking and edition of contents. Here's the following balance for the concretion of the campaign (where it's not included the dinner payed to friends): Renting a bike: 11€/day, Graphic CVs: 40€, Big CV: 15€, Business Cards: 34€. Ambient advertisement created by Ivo Rainha, Portugal for Ivo Rainha, within the category: Agency Self-Promo.

Ambient advertisement created by FCB, Portugal for Portuguese Cardiology Foundation, within the category: Public Interest, NGO.

easyJet started flying to Ibiza from Portugal for the first time. Being this an island known for its parties, we wanted to reassure our passengers that what happens in Ibiza, stays in Ibiza. How? Creating a t-shirt which material reflects the camera's flash, preventing any photographic record. Direct advertisement created by Uzina, Portugal for EasyJet, within the category: Transport.

A smart & fun campaign to advertise the 4 Hands Scriptwriting Festival, promoted by the Portuguese Film Academy. Film advertisement created by FCB, Portugal for Portuguese Film Academy, within the category: Recreation, Leisure.

Outdoor ads that are also beer fridges that can be opened by virtual friends of the Portuguese beer brand Super Bock by Nylon Agency. Outdoor advertisement created by Nylon, Portugal for Super Bock, within the category: Alcoholic Drinks.