Audio advertisement created by Jotabequ, Costa Rica for Hyundai, within the category: Automotive.

Overview COVID canceled everything. This year, the streets of our city would not cover with pride and color; therefore, we had to find a way to transport that spirit somewhere safer for everyone, and that would allow us to send a message of equality. Idea UCreativa Pride Island, a Pride Parade held entirely inside a video game. Using Animal Crossing, and Twitch was how we made it possible to create our Pride Parade for our client Universidad Creativa. We designed an island in which people could access with a unique code sent directly to them. There, they would find a Pride Parade full of color, positive messages, art and design exhibitions from our students, as well as live concerts with national bands, gifts, prizes, and even college scholarships. Digital advertisement created by CreativeDrive Latam, Costa Rica for UCreativa, within the category: Education.

Ambient advertisement created by DDB, Costa Rica for Walmart, within the category: Retail Services.

With recklessness tutorials of motorcyclists Instituto Nacional de Seguros makes aware about driving with caution. If you drive through the streets of Costa Rica it is possible that some of these scenarios sound familiar: motorcycles passing by double yellow line, bordering between buses, skipping traffic lights, disrespecting the speed limit and even driving on the sidewalk. The most alarming thing is that motorcyclists, making up only 18% of the total vehicle fleet, account for 44% of deaths in traffic accidents. According to the Road Safety Council, the great majority of accidents are caused by the imprudence of drivers. For this reason Instituto Nacional de Seguros, in its most recent road safety campaign, exposes through 4 tutorials the consequences of driving recklessly, and asks drivers to “be really smart", driving with care. Each tutorial is different: "How to overtake on a turn?", "How to overtake in traffic?", "How to run a red light?" and "How to exceed the speed limit?". These tutorials are told by former motorcyclists who were real victims of motorcycle accidents and lost some of their limbs. These people agreed to be part of the INS awareness campaign and recreate the attitudes of reckless motorcyclists in order to eradicate the irresponsible culture when driving a motorcycle. These tutorials tell, step by step and in an ironic way, how to do these imprudent things, which were chosen as representative of the different types of "smart ass" that motorcycle drivers have in Costa Rica. The contents feed on the attitude of many drivers who believe that "being the smartest" or "the best at the wheel" are immune to road accidents, and forget that motorcyclists are the most exposed to suffering serious accidents. The videos aim to talk to all motorcycle riders in the country and also to those who are thinking of buying one. It is a reality that in the country motorcycles are an intelligent option for mobility, however it is imperative that there is a change in driving behavior and a strong culture of prevention so that the number of accidents is reduced. Film advertisement created by Ogilvy, Costa Rica for Instituto Nacional de Seguros, within the category: Public Interest, NGO.

With recklessness tutorials of motorcyclists Instituto Nacional de Seguros makes aware about driving with caution. If you drive through the streets of Costa Rica it is possible that some of these scenarios sound familiar: motorcycles passing by double yellow line, bordering between buses, skipping traffic lights, disrespecting the speed limit and even driving on the sidewalk. The most alarming thing is that motorcyclists, making up only 18% of the total vehicle fleet, account for 44% of deaths in traffic accidents. According to the Road Safety Council, the great majority of accidents are caused by the imprudence of drivers. For this reason Instituto Nacional de Seguros, in its most recent road safety campaign, exposes through 4 tutorials the consequences of driving recklessly, and asks drivers to “be really smart", driving with care. Each tutorial is different: "How to overtake on a turn?", "How to overtake in traffic?", "How to run a red light?" and "How to exceed the speed limit?". These tutorials are told by former motorcyclists who were real victims of motorcycle accidents and lost some of their limbs. These people agreed to be part of the INS awareness campaign and recreate the attitudes of reckless motorcyclists in order to eradicate the irresponsible culture when driving a motorcycle. These tutorials tell, step by step and in an ironic way, how to do these imprudent things, which were chosen as representative of the different types of "smart ass" that motorcycle drivers have in Costa Rica. The contents feed on the attitude of many drivers who believe that "being the smartest" or "the best at the wheel" are immune to road accidents, and forget that motorcyclists are the most exposed to suffering serious accidents. The videos aim to talk to all motorcycle riders in the country and also to those who are thinking of buying one. It is a reality that in the country motorcycles are an intelligent option for mobility, however it is imperative that there is a change in driving behavior and a strong culture of prevention so that the number of accidents is reduced. Film advertisement created by Ogilvy, Costa Rica for Instituto Nacional de Seguros, within the category: Public Interest, NGO.

With recklessness tutorials of motorcyclists Instituto Nacional de Seguros makes aware about driving with caution. If you drive through the streets of Costa Rica it is possible that some of these scenarios sound familiar: motorcycles passing by double yellow line, bordering between buses, skipping traffic lights, disrespecting the speed limit and even driving on the sidewalk. The most alarming thing is that motorcyclists, making up only 18% of the total vehicle fleet, account for 44% of deaths in traffic accidents. According to the Road Safety Council, the great majority of accidents are caused by the imprudence of drivers. For this reason Instituto Nacional de Seguros, in its most recent road safety campaign, exposes through 4 tutorials the consequences of driving recklessly, and asks drivers to “be really smart", driving with care. Each tutorial is different: "How to overtake on a turn?", "How to overtake in traffic?", "How to run a red light?" and "How to exceed the speed limit?". These tutorials are told by former motorcyclists who were real victims of motorcycle accidents and lost some of their limbs. These people agreed to be part of the INS awareness campaign and recreate the attitudes of reckless motorcyclists in order to eradicate the irresponsible culture when driving a motorcycle. These tutorials tell, step by step and in an ironic way, how to do these imprudent things, which were chosen as representative of the different types of "smart ass" that motorcycle drivers have in Costa Rica. The contents feed on the attitude of many drivers who believe that "being the smartest" or "the best at the wheel" are immune to road accidents, and forget that motorcyclists are the most exposed to suffering serious accidents. The videos aim to talk to all motorcycle riders in the country and also to those who are thinking of buying one. It is a reality that in the country motorcycles are an intelligent option for mobility, however it is imperative that there is a change in driving behavior and a strong culture of prevention so that the number of accidents is reduced. Film advertisement created by Ogilvy, Costa Rica for Instituto Nacional de Seguros, within the category: Public Interest, NGO.

Historically Costa Rica has had an image of “green country”, other countries have applauded the initiatives from this little place in Central America. Sadly, costarican politicians were not doing their work to keep on that commitment. One example was Bill 20.985, regarding the ban of single use plastic focused on straws, bags and bottles. It was presented to Congress more than 10 years ago, without any progress at all. We launched Strawmitments, a social movement that invited people to fabricate a commitment ring from their last plastic straw, as a symbol to show the commitment they have with the planet. Together with an online petition to approve Bill 20.985, citizens showed the kind of commitment the government has been lacking for decades about the issue. Integrated advertisement created by Orson, Costa Rica for Marviva, within the category: Public Interest, NGO.

Direct advertisement created by Ideas MCW, Costa Rica for Dual, within the category: House, Garden.

42% of the fires in Costa Rica are caused by electrical system failures, Bticino the most important manufacturer of electrical solutions decided to take a plunge and find a solution for this problem . We used a national influencer who asked for help to fix an electrical problem at her home, We gathered all the data they posted and created the first data base of informal electricians, giving us the chance to reach them and invite them to the First National Convention of Electricians. Digital advertisement created by Anagram, Costa Rica for Bticino, within the category: Industrial, Agriculture.

Overview In 2020, after months of inactivity, soccer returned to only two countries, Denmark and Costa Rica. However, the matches happened behind closed doors. That is why Gatorade, the official sponsor of Deportivo Saprissa, looked for a way to unite people with their team. Idea Using the video calling platform ZOOM, fans connected with the soccer players, creating a virtual Gatorade stadium with giant screens in the stadium bleachers, becoming the first in the world to use this dynamic to attract the fans. Outdoor advertisement created by CreativeDrive Latam, Costa Rica for Gatorade, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Leo Burnett, Costa Rica for Mi Sangre es tu Vida, within the category: Public Interest, NGO.

Celebrate International Friend's Day with a digital action that gets people talking. Using the feature of tagging on Instagram stories, we invited people to fill an empty fries box with their friends, share it and hope to win a bucket of our fries to share with them. Results: 8.000 fries boxes were filled and shared. 110.000 friends tagged as fries. Our Instagram account grew 10% in fans in just a couple of hours. We reached 2.2 million Instagram accounts (out of 3.8mm in the country) without showing a single fry. Digital advertisement created by Orson, Costa Rica for McDonald's, within the category: Food.

Audio advertisement created by Jotabequ, Costa Rica for Hyundai, within the category: Automotive.

Digital advertisement created by McCann, Costa Rica for Gollo, within the category: Retail Services.

Ambient advertisement created by Lowe, Costa Rica for Kolbi, within the category: Electronics, Technology.

Direct advertisement created by BBDO, Costa Rica for Territorio de Zaguates, within the category: Public Interest, NGO.

Audio advertisement created by Ideas MCW, Costa Rica for Staedtler, within the category: House, Garden.

Ambient advertisement created by Lowe, Costa Rica for Fox Sports, within the category: Media.

Digital advertisement created by McCann, Costa Rica for Gollo, within the category: Retail Services.

Digital advertisement created by BBDO, Costa Rica for Spoon, within the category: Food.