Integrated advertisement created by McCann, Romania for Bihor Couture, within the category: Fashion.

Ambient advertisement created by MSPS, Romania for Piraeus Bank, within the category: Finance.

SOCIAL ME is an online series about a Romanian character inspired by the authentic online behaviors we all have in common: staging perfect moments, filters over filters, carefully-scripted captions and the addiction to the instant gratification that the flood of “likes” provides. The series follows a fictional influencer and her struggles to reach the daily quota of posts and likes. To achieve these goals, she looks at the people in her life purely as a source of content. Her boyfriend = a human selfie stick; her childhood friend = a pretext for an emotional caption; her dog = the best like magnet she could ever find.

Summer can be a nightmare for teens in the city, watching their Facebook feed getting filled with happy vacation photos posted by their friends. To release that tension KFC is launching the Fakation concept – allowing everyone to take a fake vacation while staying at the city center. During the campaign, KFC branches would turn into resorts, tray liners and floor stickers in the restaurants would allow teens to troll their friends by faking a vacation photo using their regular mobile phone camera, and a website will show tips and tricks how to create the perfect vacation visuals – without getting there for real. Ambient advertisement created by McCann, Romania for KFC, within the category: Food.

Direct advertisement created by Mercury 360, Romania for Romanian Police, within the category: Public Interest, NGO.

Four days before Christmas we had no idea for a greeting card. So we decided to convince 60 people to sing "Jingle Bells" with us. Film advertisement created by Mots, Romania for Mots, within the category: Agency Self-Promo.

A live video feed from a bbq 24 hours a day. Every now and then the grill gets filled with steaks and meat products. The rules are simple - be the first to grab a steak from the grill - and it's yours! The exact product you tagged yourself on gets packed and sent to your house in 45 minutes. Ambient advertisement created by MRM, Romania for Lidl, within the category: Retail Services.

Film advertisement created by Mercury 360, Romania for Romanian Traffic Police, within the category: Public Interest, NGO.

Digital advertisement created by McCann, Romania for Unicredit, within the category: Finance.

Film advertisement created by Ogilvy, Romania for Anim'est, within the category: Recreation, Leisure.

This is the first official GIO Studio jewelry collection video, Aggression. Digital advertisement created by Mots, Romania for GIO Studio, within the category: Personal Accessories.

Digital advertisement created by McCann, Romania for ROM, within the category: Confectionery, Snacks.

Epic Society is about friends, music and beautiful memories. It’s the place where each and every person lives unforgettable feelings for a few hours. Those who come to this club are fun, smart and joyful and believe that it’s better to live than just to exist. Digital advertisement created by Mots, Romania for Epic Society, within the category: Recreation, Leisure.

Ambient advertisement created by FCB, Romania for Staropramen, within the category: Alcoholic Drinks.

Film advertisement created by Ogilvy, Romania for Anim'est, within the category: Recreation, Leisure.

Transhumance is the seasonal movement where shepherds transfer their livestock from the highest mountains to plaines. During their 30 days trip, shepherds walk hundreds of kilometers by foot. It’s an Eastern European tradition that dates back thousands of years, and even though it’s happening less and less all around the world, one Romanian shepherd still makes the journey twice every year. Ghiță, the social shepherd who decided to challenge the world by inviting everyone to join him during the transhumance journey. Digital advertisement created by McCann, Romania for Vodafone, within the category: Electronics, Technology.

Experiential advertisement created by Handsome, Romania for Vox Technology Park, within the category: Professional Services.

Digital advertisement created by Interactions, Romania for Seat, within the category: Automotive.