Ambient advertisement created by McCann, Romania for KFC, within the category: Food.

Who says virtual assistants can't fall in love? On Valentine's Day, Samsung Romania supports impossible love stories and tells the story of Bixby, its own virtual assistant, who falls in love with another virtual assistant belonging to a different operating system. This Valentine's, no love story is impossible. Make yours happen. Digital advertisement created by Cheil, Romania for Samsung, within the category: Electronics, Technology.

Film advertisement created by Leo Burnett, Romania for Bitdefender, within the category: Professional Services.

We launched a massive fundraising campaign to collect 100,000 texts for 2 euro/each from people so we can build a flat for parents with children with cancer that are treated in Bucharest. So far, the campaign is a huge success and has rallied tens of thousands of people to support it. One of the most important aspects of the campaign is that we set up a chair and a hospital bed in downtown Bucharest and we are asking people to sit on that chair until we reach our goal of 100,000 sent texts. Hundreds of people, including celebrities, journalists, TV stars have taken a sit.o far, in just a couple of days 40,000 texts have been sent, so we still have a long way: 60,000 texts. For this we are kindly asking for your help to help us tell our story to the world.

Direct advertisement created by McCann, Romania for Mega Image, within the category: Retail Services.

Christmas is about magic and larger-than-life stories. In this case a weird story serves as a white lie on christmas eve. A lumberjack who lives in the misty mountains takes center stage in a father’s phantasy. Alone with nature he grows his own kind of trees. In his tree nursery the trees are all slanted. Even his small hut is full of objects and furniture which is bent in the same way. Nevertheless his son hesitates to buy into the story his dad came up with. It rather seems to be a nice white lie to excuse his failure. Film advertisement created by Publicis, Romania for Carrefour, within the categories: Food, Retail Services.

Film advertisement created by Handsome, Romania for Shell, within the category: Industrial, Agriculture.

Studies show that every year, in Romania, 2/3 of underprivileged children interrupt school by the end of 8th grade, because they are put to work. Having the mission to help underprivileged children to continue their education, the non-profit international organization United Way asked Rusu+Bortun to create a PSA, in order to raise awareness about this problem. Coming from the insight that children who interrupt school have a much lower chance to recover and build a career, we came up with this idea idea: To interrupt school is to interrupt a career. Every child is a potential adult with a successful career. But children who drop out of school, even just for a while, will never fullfill their potential. To show the consequences of interrupting education, we took this idea into the future by applying it to adult careers. Film advertisement created by Rusu+Bortun, Romania for United Way, within the category: Public Interest, NGO.

SOCIAL ME is an online series about a Romanian character inspired by the authentic online behaviors we all have in common: staging perfect moments, filters over filters, carefully-scripted captions and the addiction to the instant gratification that the flood of “likes” provides. The series follows a fictional influencer and her struggles to reach the daily quota of posts and likes. To achieve these goals, she looks at the people in her life purely as a source of content. Her boyfriend = a human selfie stick; her childhood friend = a pretext for an emotional caption; her dog = the best like magnet she could ever find.

On January 30, 2017, at 10:30 PM, under the pretext of poor prison conditions reported by E.U., the government passed an emergency ordinance that would help corrupt politicians escape justice and this decision lead to Romania’s greatest post communism protest. Primus, a small brand of construction materials, focused on responsible honest handymen, wanted to show support for a protest that fights dishonest decisions. The brand made a public commitment to solve the heart of the issue: if the government repeals the ordinance in due time, Primus will donate renovation materials for fixing up Romanian prisons. Each day the government postponed the decision, the brand would help renovate less prisons. Thus, 18 prisons are today renovated with Primus adhesives, grout and concrete screed. Integrated advertisement created by Rusu+Bortun, Romania for Primus, within the category: House, Garden.

Film advertisement created by Saatchi & Saatchi, Romania for United Way, within the category: Public Interest, NGO.

Transhumance is the seasonal movement where shepherds transfer their livestock from the highest mountains to plaines. During their 30 days trip, shepherds walk hundreds of kilometers by foot. It’s an Eastern European tradition that dates back thousands of years, and even though it’s happening less and less all around the world, one Romanian shepherd still makes the journey twice every year. Ghiță, the social shepherd who decided to challenge the world by inviting everyone to join him during the transhumance journey. Digital advertisement created by McCann, Romania for Vodafone, within the category: Electronics, Technology.

Digital advertisement created by Centrade Cheil, Romania for Samsung, within the category: Electronics, Technology.

URL: http://www.romaniansaresmart.com/ If you search the internet with the phrase “Romanians are”, the suggestions automatically generated by Google are extremely negative for Romanians: “Romanians are rude”, “Romanians are thieves” etc. We decided to change this until December 1st, when it’s actually Romania’s national Day. This can be changed if we have as many people as possible – from Romania and abroad – searching the internet for “ Romanians are smart” or “Romanians are beautiful” or other such positive phrases. Digital advertisement created by McCann, Romania for ROM, within the category: Confectionery, Snacks.

In Romania, The Long Night of Museums can seem really long because of endless lines, crowds and fatigue. How could Samsung, the supporter of #DoWhatYouCant, improve this experience? We created a new standard for art enthusiasts: Samsung Art Portals. We took over various galleries across town and set up connecting portals. Characters from paintings came to life and held Galaxy S10 phones that connected the galleries, allowing visitors to see the exhibits through each other’s eyes. Whenever someone used the portal in a museum, they became a remote museum guide allowing the other person to see a live stream remotely as accurately as if they were present where it is recorded. The experience was enabled by the Galaxy S10’s revolutionary camera that tweaks display settings in real time. Experiential advertisement created by Cheil, Romania for Samsung, within the category: Electronics, Technology.

Black suit, gloves, oversized sunglasses. Does this outfit ring any bell? In the world of fashion, the most popular icons deliberately choose to wear the same clothes everyday and make it a personal trademark. How important is it to get out of your comfort zone and try new styles, then? To find out the answer, Baneasa Shopping City and Geometry Global Bucharest launched "The fashion experiment”. 2 characters, 30 days, more than 80 different outfits and 742 photos in order to build parallel Instagram accounts. Same characters, same locations, but different outfits, in order to answer the same old question: shall you keep a constant style or try something new every day? For a month, people decided what they like more, without knowing they are involved in a fashion experiment that will make the headlines for the brand's ATL Winter Sales campaign. The results? People who experiment with more outfits have twice the number of followers on Instagram and 55% more likes than those who display a constant fashion style. Experiential advertisement created by Geometry Global, Romania for Baneasa Shopping City, within the category: Retail Services.

In Romania, a Hunting Law allowing, among others, the slaughter of song birds, was close to silently pass through. Many foreign hunters would come to Romania to shoot larks and sell them to European restaurants. Lark tongues are a 5 star dish. The lark is a symbol of Romanian music, many of our composers being inspired by this small, yet fascinating bird. People were not aware of these changes, so we wanted to create a public debate around the subject. The campaign generated huge PR and free media. Artists joined our campaign and donated parts of their songs for the cause. Digital advertisement created by Jazz, Romania for Salveaza Ciocarlia, within the category: Public Interest, NGO.

Direct advertisement created by Mercury 360, Romania for Romanian Police, within the category: Public Interest, NGO.

In order to draw attention to the large deforestations of fir trees around Christmas, a renowned Romanian Choir interpreted a modified version of "Oh, Christmas Tree". The famous carol was rewritten in tone with the reality of cut-down forests in Romania and was interpreted during their Extraordinary Carol Concerts, inside a full-house Romanian Athenaeum. Content advertisement created by Friends, Romania for Fundația Conservation Carpathia, within the category: Public Interest, NGO.