Film advertisement created by Cheil, Romania for First Bank, within the category: Finance.

Film advertisement created by Handsome, Romania for Scooterson, within the category: Automotive.

Digital advertisement created by McCann, Romania for ROM, within the category: Confectionery, Snacks.

For 75 years, Kit Kat kept saying "Have a Break, Have a Kit Kat". Entering the Facebook era, we offered our fans easy-to-digest content, that should be seen as the break itself: a daily dose of funny news, posted at 13:55 sharp. We commented upon the most important events in a Kit Kat way, illustrating it cleverly. Digital advertisement created by Interactions, Romania for Kit Kat, within the category: Confectionery, Snacks.

Experiential advertisement created by Handsome, Romania for Vienna Ice Coffee, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Centrade Cheil, Romania for Samsung, within the category: Electronics, Technology.

A bridal campaign for the 2019 collection. Film advertisement created by StaySharp.film, Romania for Otilia Brailoiu, within the category: Fashion.

Film advertisement created by Handsome, Romania for Hartl Connect, within the category: Transport.

A live video feed from a bbq 24 hours a day. Every now and then the grill gets filled with steaks and meat products. The rules are simple - be the first to grab a steak from the grill - and it's yours! The exact product you tagged yourself on gets packed and sent to your house in 45 minutes. Ambient advertisement created by MRM, Romania for Lidl, within the category: Retail Services.

Film advertisement created by Saatchi & Saatchi, Romania for United Way, within the category: Public Interest, NGO.

Black suit, gloves, oversized sunglasses. Does this outfit ring any bell? In the world of fashion, the most popular icons deliberately choose to wear the same clothes everyday and make it a personal trademark. How important is it to get out of your comfort zone and try new styles, then? To find out the answer, Baneasa Shopping City and Geometry Global Bucharest launched "The fashion experiment”. 2 characters, 30 days, more than 80 different outfits and 742 photos in order to build parallel Instagram accounts. Same characters, same locations, but different outfits, in order to answer the same old question: shall you keep a constant style or try something new every day? For a month, people decided what they like more, without knowing they are involved in a fashion experiment that will make the headlines for the brand's ATL Winter Sales campaign. The results? People who experiment with more outfits have twice the number of followers on Instagram and 55% more likes than those who display a constant fashion style. Experiential advertisement created by Geometry Global, Romania for Baneasa Shopping City, within the category: Retail Services.

The existence of filter bubbles and echo chambers on social media platforms presents a wide variety of challenges to brands and people interested in reaching a wide audience across political allegiances and cultural divisions. The nature of the web is to reinforce what we already know and like. Algorithms are designed to show us content that aligns with our own predispositions, and people’s historical behavior online tends to prevent them from seeing or accessing material from opposing viewpoints and perspectives. This leads to customized internet experiences for everyone that rarely stray into the unexpected. Telekom Romania wanted to turn this tendency on its head. As a brand built on sharing content, it worked with Leo Burnett Bucharest to devise an attention-getting stunt that would open up young people’s eyes to communities and perspectives far from their ordinary inclinations. The brand launched Vloggers’ Swap. Vloggers’ Swap was built on a deep analysis of the data of different Vlog channels on Youtube. LB/Bucharest identified Vlog channels whose audiences did not overlap at all. These groups of young viewers had very little in common, and their viewing habits led them to inhabit very rigid filter bubbles. For one day, Telekom Romania initiated a “swap” of these Vlogs with their polar opposite vlogger, helping to introduce each specific audience to a perspective and vlogger far out of their normal comfort zone. This stunt drew massive interest in Romania, and helped Vlog channels to broaden their appeal to audiences they normally wouldn’t reach. Launched to coincide with Telekom Romania’s offer of unlimited video, this work serves up a fantastic example of how brands are helping people to build wider audiences in spite of the algorithms that would limit their reach and appeal. By helping millennials to broaden their viewing diet, Telekom Romania is cultivating a younger audience of viewers who cannot be restricted by the constraints of filter bubbles or echo chambers. As Telekom Romania has championed for years, “life is for sharing.” Digital advertisement created by Leo Burnett, Romania for Telekom Romania, within the category: Electronics, Technology.

Without a law regulating headphone use in Romania, traffic accidents related to headphone use have tripled in the last 6 years. Radio 21, Romanian hit radio station, changed its content to promote a new behavior: use just one headphone so you can hear the traffic around you. Working with famous Romanian artist Claudia Pavel, the radio station launched the Go Mono Anthem, the first song that has different genres in each headphone: rock if you use the left headphone and acoustic if you listen to it in the right headphone. Audio advertisement created by McCann, Romania for Radio 21, within the category: Media.

Vodafone Istori@ is the first mobile application that presents Romanian history as a comic book. When Romania turns 100 years old, Vodafone upgrades history classes for digitally-native children: from boring facts and figures to visual stories. Children scan textbook lessons with their smartphones, thus revealing history as fun, yet accurate comics on their devices. Istori@ includes 35 visual (hi)stories, brought to life by 40 historians, writers, illustrators, art directors and programmers. The amplification campaign turned Vodafone Istori@ learning tool into the coolest thing in school. Integrated advertisement created by FCB, Romania for Vodafone, within the category: Electronics, Technology.

Renault România created Doodle Mats, the first kids’ rugs customized with real maps, that help them learn where to safely cross the street. The project was developed by Publicis Romania and came to life thanks to the auto maker’s constant interest in pedestrian safety, especially that of the most vulnerable ones: kids. Most accidents involving child pedestrians take place close to their homes, when kids are unattended, so the first thing they need to know is where the safe crossings are in their own neighbourhood. But because road safety is a boring, adult topic, a fun approach was needed to appeal to kids. That’s how the agency turned to the popular road rugs, found in kids’ rooms all around the world. Direct advertisement created by Publicis, Romania for Renault, within the category: Automotive.

SOCIAL ME is an online series about a Romanian character inspired by the authentic online behaviors we all have in common: staging perfect moments, filters over filters, carefully-scripted captions and the addiction to the instant gratification that the flood of “likes” provides. The series follows a fictional influencer and her struggles to reach the daily quota of posts and likes. To achieve these goals, she looks at the people in her life purely as a source of content. Her boyfriend = a human selfie stick; her childhood friend = a pretext for an emotional caption; her dog = the best like magnet she could ever find.

Epic Society is about friends, music and beautiful memories. It’s the place where each and every person lives unforgettable feelings for a few hours. Those who come to this club are fun, smart and joyful and believe that it’s better to live than just to exist. Digital advertisement created by Mots, Romania for Epic Society, within the category: Recreation, Leisure.

This is the first official GIO Studio jewelry collection video, Aggression. Digital advertisement created by Mots, Romania for GIO Studio, within the category: Personal Accessories.

Ambient advertisement created by FCB, Romania for Staropramen, within the category: Alcoholic Drinks.

Digital advertisement created by McCann, Romania for Unicredit, within the category: Finance.