On January 30, 2017, at 10:30 PM, under the pretext of poor prison conditions reported by E.U., the government passed an emergency ordinance that would help corrupt politicians escape justice and this decision lead to Romania’s greatest post communism protest. Primus, a small brand of construction materials, focused on responsible honest handymen, wanted to show support for a protest that fights dishonest decisions. The brand made a public commitment to solve the heart of the issue: if the government repeals the ordinance in due time, Primus will donate renovation materials for fixing up Romanian prisons. Each day the government postponed the decision, the brand would help renovate less prisons. Thus, 18 prisons are today renovated with Primus adhesives, grout and concrete screed. Integrated advertisement created by Rusu+Bortun, Romania for Primus, within the category: House, Garden.

Film advertisement created by Cheil, Romania for First Bank, within the category: Finance.

Ambient advertisement created by McCann, Romania for Renaestara Romania, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, Romania for Anim'est, within the category: Media.

Ambient advertisement created by FCB, Romania for Staropramen, within the category: Alcoholic Drinks.

Digital advertisement created by MSPS, Romania for Piraeus Bank, within the category: Finance.

Film advertisement created by Saatchi & Saatchi, Romania for Lexus, within the category: Automotive.

Direct advertisement created by Mercury 360, Romania for The Heart of Children Association, within the category: Public Interest, NGO.

Ambient advertisement created by Mercury 360, Romania for TEDx, within the category: Recreation, Leisure.

Integrated advertisement created by McCann, Romania for MasterCard, within the category: Finance.

It’s a world of multitasking and efficiency and we’re delighted to be connected 24/7 and load our time with as many activities as possible. But is it possible that we forgot the one and most important connection of all? Awake is the kind of festival that wants to disconnect people from multitasking and let them reconnect with themselves through cultural activities, such as forest library, cinema under the bridge, of course, live concerts, arts and many others. As the official sponsor of Awake festival, Grolsch wanted to illustrate how important it is to press pause from time to time and, ultimately, reconnect with ourselves. Grolch invited people to Awake festival in an unconventional way: through a neuroscience & art Experiment which read people's brain waves in real time (using neuro headsets) & translates them into visual art. The Grolsch Awake Experiment repurposed the latest technology to show how beautifully the human brain works when we remove all distractions and focus only on one thing: the music. Experiential advertisement created by Kubis Interactive, Romania for Grolsch, within the category: Alcoholic Drinks.

Direct advertisement created by Mercury 360, Romania for Romanian Police, within the category: Public Interest, NGO.

Audio advertisement created by McCann, Romania for Virgin Radio, within the category: Media.

Ambient advertisement created by McCann, Romania for Untold, within the category: Recreation, Leisure.

Integrated advertisement created by McCann, Romania for Bihor Couture, within the category: Fashion.

Ambient advertisement created by McCann, Romania for KFC, within the category: Food.

Christmas is about magic and larger-than-life stories. In this case a weird story serves as a white lie on christmas eve. A lumberjack who lives in the misty mountains takes center stage in a father’s phantasy. Alone with nature he grows his own kind of trees. In his tree nursery the trees are all slanted. Even his small hut is full of objects and furniture which is bent in the same way. Nevertheless his son hesitates to buy into the story his dad came up with. It rather seems to be a nice white lie to excuse his failure. Film advertisement created by Publicis, Romania for Carrefour, within the categories: Food, Retail Services.

Film advertisement created by Handsome, Romania for Shell, within the category: Industrial, Agriculture.

Film advertisement created by Handsome, Romania for Scooterson, within the category: Automotive.

Experiential advertisement created by Handsome, Romania for Vox Technology Park, within the category: Professional Services.