Epic Society is about friends, music and beautiful memories. It’s the place where each and every person lives unforgettable feelings for a few hours. Those who come to this club are fun, smart and joyful and believe that it’s better to live than just to exist. Digital advertisement created by Mots, Romania for Epic Society, within the category: Recreation, Leisure.

Film advertisement created by Propaganda, Romania for Mototol, within the category: House, Garden.

Ambient advertisement created by Heraldist & Wondermarks, Romania for The National Romanian Opera, within the category: Recreation, Leisure.

Studies show that every year, in Romania, 2/3 of underprivileged children interrupt school by the end of 8th grade, because they are put to work. Having the mission to help underprivileged children to continue their education, the non-profit international organization United Way asked Rusu+Bortun to create a PSA, in order to raise awareness about this problem. Coming from the insight that children who interrupt school have a much lower chance to recover and build a career, we came up with this idea idea: To interrupt school is to interrupt a career. Every child is a potential adult with a successful career. But children who drop out of school, even just for a while, will never fullfill their potential. To show the consequences of interrupting education, we took this idea into the future by applying it to adult careers. Film advertisement created by Rusu+Bortun, Romania for United Way, within the category: Public Interest, NGO.

Digital advertisement created by MSPS, Romania for Piraeus Bank, within the category: Finance.

Digital advertisement created by McCann, Romania for ROM, within the category: Confectionery, Snacks.

URL: http://www.romaniansaresmart.com/ If you search the internet with the phrase “Romanians are”, the suggestions automatically generated by Google are extremely negative for Romanians: “Romanians are rude”, “Romanians are thieves” etc. We decided to change this until December 1st, when it’s actually Romania’s national Day. This can be changed if we have as many people as possible – from Romania and abroad – searching the internet for “ Romanians are smart” or “Romanians are beautiful” or other such positive phrases. Digital advertisement created by McCann, Romania for ROM, within the category: Confectionery, Snacks.

A bridal campaign for the 2019 collection. Film advertisement created by StaySharp.film, Romania for Otilia Brailoiu, within the category: Fashion.

Ambient advertisement created by Mercury 360, Romania for TEDx, within the category: Recreation, Leisure.

Ambient advertisement created by Publicis, Romania for Renault, within the category: Automotive.

The prompt Romanian response to the British "You won't like it here!" Campaign proposed by the British Government to keep away Romanian and Bulgarian immigrants. Mr. Keith Vaz, British MP the Head of the Home Affairs Committee analyzing the migration estimates, actually came to Bucharest and wore our T-Shirt proving that our message was a pretty convincing one even for the authorities. :) Digital advertisement created by GMP, Romania for Gandul, within the category: Media.

On January 30, 2017, at 10:30 PM, under the pretext of poor prison conditions reported by E.U., the government passed an emergency ordinance that would help corrupt politicians escape justice and this decision lead to Romania’s greatest post communism protest. Primus, a small brand of construction materials, focused on responsible honest handymen, wanted to show support for a protest that fights dishonest decisions. The brand made a public commitment to solve the heart of the issue: if the government repeals the ordinance in due time, Primus will donate renovation materials for fixing up Romanian prisons. Each day the government postponed the decision, the brand would help renovate less prisons. Thus, 18 prisons are today renovated with Primus adhesives, grout and concrete screed. Integrated advertisement created by Rusu+Bortun, Romania for Primus, within the category: House, Garden.

It’s a world of multitasking and efficiency and we’re delighted to be connected 24/7 and load our time with as many activities as possible. But is it possible that we forgot the one and most important connection of all? Awake is the kind of festival that wants to disconnect people from multitasking and let them reconnect with themselves through cultural activities, such as forest library, cinema under the bridge, of course, live concerts, arts and many others. As the official sponsor of Awake festival, Grolsch wanted to illustrate how important it is to press pause from time to time and, ultimately, reconnect with ourselves. Grolch invited people to Awake festival in an unconventional way: through a neuroscience & art Experiment which read people's brain waves in real time (using neuro headsets) & translates them into visual art. The Grolsch Awake Experiment repurposed the latest technology to show how beautifully the human brain works when we remove all distractions and focus only on one thing: the music. Experiential advertisement created by Kubis Interactive, Romania for Grolsch, within the category: Alcoholic Drinks.

Direct advertisement created by McCann, Romania for Mega Image, within the category: Retail Services.

Direct advertisement created by Mercury 360, Romania for The Heart of Children Association, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, Romania for Anim'est, within the category: Recreation, Leisure.

Who says virtual assistants can't fall in love? On Valentine's Day, Samsung Romania supports impossible love stories and tells the story of Bixby, its own virtual assistant, who falls in love with another virtual assistant belonging to a different operating system. This Valentine's, no love story is impossible. Make yours happen. Digital advertisement created by Cheil, Romania for Samsung, within the category: Electronics, Technology.

Direct advertisement created by Mercury 360, Romania for Romanian Police, within the category: Public Interest, NGO.

Experiential advertisement created by Handsome, Romania for Vox Technology Park, within the category: Professional Services.