Experiential advertisement created by Handsome, Romania for Vienna Ice Coffee, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by JWT, Romania for Aqua Carpatica, within the category: Non-Alcoholic Drinks.

Film advertisement created by Propaganda, Romania for Mototol, within the category: House, Garden.

Integrated advertisement created by McCann, Romania for Bihor Couture, within the category: Fashion.

It’s a world of multitasking and efficiency and we’re delighted to be connected 24/7 and load our time with as many activities as possible. But is it possible that we forgot the one and most important connection of all? Awake is the kind of festival that wants to disconnect people from multitasking and let them reconnect with themselves through cultural activities, such as forest library, cinema under the bridge, of course, live concerts, arts and many others. As the official sponsor of Awake festival, Grolsch wanted to illustrate how important it is to press pause from time to time and, ultimately, reconnect with ourselves. Grolch invited people to Awake festival in an unconventional way: through a neuroscience & art Experiment which read people's brain waves in real time (using neuro headsets) & translates them into visual art. The Grolsch Awake Experiment repurposed the latest technology to show how beautifully the human brain works when we remove all distractions and focus only on one thing: the music. Experiential advertisement created by Kubis Interactive, Romania for Grolsch, within the category: Alcoholic Drinks.

Film advertisement created by Publicis, Romania for Sanofi, within the category: Pharmaceutical.

Ambient advertisement created by Publicis, Romania for Renault, within the category: Automotive.

Digital advertisement created by Interactions, Romania for Seat, within the category: Automotive.

SOCIAL ME is an online series about a Romanian character inspired by the authentic online behaviors we all have in common: staging perfect moments, filters over filters, carefully-scripted captions and the addiction to the instant gratification that the flood of “likes” provides. The series follows a fictional influencer and her struggles to reach the daily quota of posts and likes. To achieve these goals, she looks at the people in her life purely as a source of content. Her boyfriend = a human selfie stick; her childhood friend = a pretext for an emotional caption; her dog = the best like magnet she could ever find.

In Romania, a Hunting Law allowing, among others, the slaughter of song birds, was close to silently pass through. Many foreign hunters would come to Romania to shoot larks and sell them to European restaurants. Lark tongues are a 5 star dish. The lark is a symbol of Romanian music, many of our composers being inspired by this small, yet fascinating bird. People were not aware of these changes, so we wanted to create a public debate around the subject. The campaign generated huge PR and free media. Artists joined our campaign and donated parts of their songs for the cause. Digital advertisement created by Jazz, Romania for Salveaza Ciocarlia, within the category: Public Interest, NGO.

URL: http://www.romaniansaresmart.com/ If you search the internet with the phrase “Romanians are”, the suggestions automatically generated by Google are extremely negative for Romanians: “Romanians are rude”, “Romanians are thieves” etc. We decided to change this until December 1st, when it’s actually Romania’s national Day. This can be changed if we have as many people as possible – from Romania and abroad – searching the internet for “ Romanians are smart” or “Romanians are beautiful” or other such positive phrases. Digital advertisement created by McCann, Romania for ROM, within the category: Confectionery, Snacks.

Audio advertisement created by Mercury 360, Romania for Romanian Police, within the category: Public Interest, NGO.

Film advertisement created by Handsome, Romania for Shell, within the category: Industrial, Agriculture.

Ambient advertisement created by Heraldist & Wondermarks, Romania for The National Romanian Opera, within the category: Recreation, Leisure.

Studies show that every year, in Romania, 2/3 of underprivileged children interrupt school by the end of 8th grade, because they are put to work. Having the mission to help underprivileged children to continue their education, the non-profit international organization United Way asked Rusu+Bortun to create a PSA, in order to raise awareness about this problem. Coming from the insight that children who interrupt school have a much lower chance to recover and build a career, we came up with this idea idea: To interrupt school is to interrupt a career. Every child is a potential adult with a successful career. But children who drop out of school, even just for a while, will never fullfill their potential. To show the consequences of interrupting education, we took this idea into the future by applying it to adult careers. Film advertisement created by Rusu+Bortun, Romania for United Way, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, Romania for United Way, within the category: Public Interest, NGO.

Best served hot! Tasty Colors, the first painting set made entirely out of vegetables, is finally here! The first step into a kindergarten program aiming at making kids friends with veggies through play meant months of research, formula tests and a multidisciplinary team of chemists, producers and designers, all for a yummy reason to turn lunchtime into playtime. 100% Bonduelle vegetables, 110% teamwork. FCB Bucharest for Louis Bonduelle Foundation. Experiential advertisement created by FCB, Romania for Louis Bonduelle Foundation, within the category: Public Interest, NGO.

This is the first official GIO Studio jewelry collection video, Aggression. Digital advertisement created by Mots, Romania for GIO Studio, within the category: Personal Accessories.