Audio advertisement created by Mercury 360, Romania for Romanian Police, within the category: Public Interest, NGO.

Film advertisement created by Propaganda, Romania for Mototol, within the category: House, Garden.

Film advertisement created by Cheil, Romania for First Bank, within the category: Finance.

Summer can be a nightmare for teens in the city, watching their Facebook feed getting filled with happy vacation photos posted by their friends. To release that tension KFC is launching the Fakation concept – allowing everyone to take a fake vacation while staying at the city center. During the campaign, KFC branches would turn into resorts, tray liners and floor stickers in the restaurants would allow teens to troll their friends by faking a vacation photo using their regular mobile phone camera, and a website will show tips and tricks how to create the perfect vacation visuals – without getting there for real. Ambient advertisement created by McCann, Romania for KFC, within the category: Food.

Digital advertisement created by Interactions, Romania for Seat, within the category: Automotive.

Integrated advertisement created by McCann, Romania for MasterCard, within the category: Finance.

A short “How to” guide in case of an unfortunate accident. Film advertisement created by Frank, Romania for Asirom, within the category: Finance.

Ambient advertisement created by FCB, Romania for Staropramen, within the category: Alcoholic Drinks.

Best served hot! Tasty Colors, the first painting set made entirely out of vegetables, is finally here! The first step into a kindergarten program aiming at making kids friends with veggies through play meant months of research, formula tests and a multidisciplinary team of chemists, producers and designers, all for a yummy reason to turn lunchtime into playtime. 100% Bonduelle vegetables, 110% teamwork. FCB Bucharest for Louis Bonduelle Foundation. Experiential advertisement created by FCB, Romania for Louis Bonduelle Foundation, within the category: Public Interest, NGO.

Audio advertisement created by McCann, Romania for Virgin Radio, within the category: Media.

Film advertisement created by Leo Burnett, Romania for Bitdefender, within the category: Professional Services.

The Telekom Storytime app enables parents working abroad to tell their children bedtime stories remotely, with the technology of the app meaning parents don’t just tell the story, they become part of it. It’s a shocking fact that thousands of Romanian children are left in the care of relatives when their parents are forced by financial circumstances to seek work abroad. Digital advertisement created by Leo Burnett, Romania for Telekom Romania, within the category: Electronics, Technology.

URL: http://www.romaniansaresmart.com/ If you search the internet with the phrase “Romanians are”, the suggestions automatically generated by Google are extremely negative for Romanians: “Romanians are rude”, “Romanians are thieves” etc. We decided to change this until December 1st, when it’s actually Romania’s national Day. This can be changed if we have as many people as possible – from Romania and abroad – searching the internet for “ Romanians are smart” or “Romanians are beautiful” or other such positive phrases. Digital advertisement created by McCann, Romania for ROM, within the category: Confectionery, Snacks.

Who says virtual assistants can't fall in love? On Valentine's Day, Samsung Romania supports impossible love stories and tells the story of Bixby, its own virtual assistant, who falls in love with another virtual assistant belonging to a different operating system. This Valentine's, no love story is impossible. Make yours happen. Digital advertisement created by Cheil, Romania for Samsung, within the category: Electronics, Technology.

Direct advertisement created by McCann, Romania for Mega Image, within the category: Retail Services.

How a tv ad turned into a live conversation platform in the #letseattogether integrated campaign. Ambient advertisement created by McCann, Romania for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by Ogilvy, Romania for Anim'est, within the category: Recreation, Leisure.

Film advertisement created by Handsome, Romania for Siviero Maria, within the category: Confectionery, Snacks.

Vodafone Istori@ is the first mobile application that presents Romanian history as a comic book. When Romania turns 100 years old, Vodafone upgrades history classes for digitally-native children: from boring facts and figures to visual stories. Children scan textbook lessons with their smartphones, thus revealing history as fun, yet accurate comics on their devices. Istori@ includes 35 visual (hi)stories, brought to life by 40 historians, writers, illustrators, art directors and programmers. The amplification campaign turned Vodafone Istori@ learning tool into the coolest thing in school. Integrated advertisement created by FCB, Romania for Vodafone, within the category: Electronics, Technology.

Renault România created Doodle Mats, the first kids’ rugs customized with real maps, that help them learn where to safely cross the street. The project was developed by Publicis Romania and came to life thanks to the auto maker’s constant interest in pedestrian safety, especially that of the most vulnerable ones: kids. Most accidents involving child pedestrians take place close to their homes, when kids are unattended, so the first thing they need to know is where the safe crossings are in their own neighbourhood. But because road safety is a boring, adult topic, a fun approach was needed to appeal to kids. That’s how the agency turned to the popular road rugs, found in kids’ rooms all around the world. Direct advertisement created by Publicis, Romania for Renault, within the category: Automotive.