Christmas is about magic and larger-than-life stories. In this case a weird story serves as a white lie on christmas eve. A lumberjack who lives in the misty mountains takes center stage in a father’s phantasy. Alone with nature he grows his own kind of trees. In his tree nursery the trees are all slanted. Even his small hut is full of objects and furniture which is bent in the same way. Nevertheless his son hesitates to buy into the story his dad came up with. It rather seems to be a nice white lie to excuse his failure. Film advertisement created by Publicis, Romania for Carrefour, within the categories: Food, Retail Services.

Film advertisement created by Saatchi & Saatchi, Romania for Lexus, within the category: Automotive.

Audio advertisement created by McCann, Romania for Virgin Radio, within the category: Media.

Following negative global media coverage about Romanians in recent years (which, on a long term, is affecting investments, tourism and work force) an unbiased voice was needed to speak for them and show the world the true colors of Romania. ROM chocolate - a traditional chocolate bar wrapped in the national flag - and McCann Worldgroup Romania, launched ROMBOT: the first artificial intelligence ambassador of a country. ROMBOT is a learning machine that is currently learning from fellow Romanians what makes this country great and worth visiting.Romanians were invited to visit https://rombot.ro and start chatting live with the ROMBOT, who will be asking hundreds of questions about the Romanian way of life: „What do you eat?”; „What music do you listen to?”; „What sports do you prefer”; „What is the most beautiful place in your country?”. Digital advertisement created by McCann, Romania for ROM, within the category: Confectionery, Snacks.

The prompt Romanian response to the British "You won't like it here!" Campaign proposed by the British Government to keep away Romanian and Bulgarian immigrants. Mr. Keith Vaz, British MP the Head of the Home Affairs Committee analyzing the migration estimates, actually came to Bucharest and wore our T-Shirt proving that our message was a pretty convincing one even for the authorities. :) Digital advertisement created by GMP, Romania for Gandul, within the category: Media.

On January 30, 2017, at 10:30 PM, under the pretext of poor prison conditions reported by E.U., the government passed an emergency ordinance that would help corrupt politicians escape justice and this decision lead to Romania’s greatest post communism protest. Primus, a small brand of construction materials, focused on responsible honest handymen, wanted to show support for a protest that fights dishonest decisions. The brand made a public commitment to solve the heart of the issue: if the government repeals the ordinance in due time, Primus will donate renovation materials for fixing up Romanian prisons. Each day the government postponed the decision, the brand would help renovate less prisons. Thus, 18 prisons are today renovated with Primus adhesives, grout and concrete screed. Integrated advertisement created by Rusu+Bortun, Romania for Primus, within the category: House, Garden.

Film advertisement created by Ogilvy, Romania for Anim'est, within the category: Recreation, Leisure.

Summer can be a nightmare for teens in the city, watching their Facebook feed getting filled with happy vacation photos posted by their friends. To release that tension KFC is launching the Fakation concept – allowing everyone to take a fake vacation while staying at the city center. During the campaign, KFC branches would turn into resorts, tray liners and floor stickers in the restaurants would allow teens to troll their friends by faking a vacation photo using their regular mobile phone camera, and a website will show tips and tricks how to create the perfect vacation visuals – without getting there for real. Ambient advertisement created by McCann, Romania for KFC, within the category: Food.

Digital advertisement created by McCann, Romania for ROM, within the category: Confectionery, Snacks.

Ambient advertisement created by Publicis, Romania for Renault, within the category: Automotive.

Audio advertisement created by Mercury 360, Romania for Romanian Police, within the category: Public Interest, NGO.

Digital advertisement created by MSPS, Romania for Piraeus Bank, within the category: Finance.

Film advertisement created by Leo Burnett, Romania for Bitdefender, within the category: Professional Services.

Film advertisement created by GMP, Romania for TVR, within the category: Media.

Ambient advertisement created by Mercury 360, Romania for TEDx, within the category: Recreation, Leisure.

Audio advertisement created by Mercury 360, Romania for Romanian Police, within the category: Public Interest, NGO.

The Telekom Storytime app enables parents working abroad to tell their children bedtime stories remotely, with the technology of the app meaning parents don’t just tell the story, they become part of it. It’s a shocking fact that thousands of Romanian children are left in the care of relatives when their parents are forced by financial circumstances to seek work abroad. Digital advertisement created by Leo Burnett, Romania for Telekom Romania, within the category: Electronics, Technology.

Four days before Christmas we had no idea for a greeting card. So we decided to convince 60 people to sing "Jingle Bells" with us. Film advertisement created by Mots, Romania for Mots, within the category: Agency Self-Promo.

URL: http://www.romaniansaresmart.com/ If you search the internet with the phrase “Romanians are”, the suggestions automatically generated by Google are extremely negative for Romanians: “Romanians are rude”, “Romanians are thieves” etc. We decided to change this until December 1st, when it’s actually Romania’s national Day. This can be changed if we have as many people as possible – from Romania and abroad – searching the internet for “ Romanians are smart” or “Romanians are beautiful” or other such positive phrases. Digital advertisement created by McCann, Romania for ROM, within the category: Confectionery, Snacks.

A bridal campaign for the 2019 collection. Film advertisement created by StaySharp.film, Romania for Otilia Brailoiu, within the category: Fashion.