We launched a massive fundraising campaign to collect 100,000 texts for 2 euro/each from people so we can build a flat for parents with children with cancer that are treated in Bucharest. So far, the campaign is a huge success and has rallied tens of thousands of people to support it. One of the most important aspects of the campaign is that we set up a chair and a hospital bed in downtown Bucharest and we are asking people to sit on that chair until we reach our goal of 100,000 sent texts. Hundreds of people, including celebrities, journalists, TV stars have taken a sit.o far, in just a couple of days 40,000 texts have been sent, so we still have a long way: 60,000 texts. For this we are kindly asking for your help to help us tell our story to the world.

Vodafone Istori@ is the first mobile application that presents Romanian history as a comic book. When Romania turns 100 years old, Vodafone upgrades history classes for digitally-native children: from boring facts and figures to visual stories. Children scan textbook lessons with their smartphones, thus revealing history as fun, yet accurate comics on their devices. Istori@ includes 35 visual (hi)stories, brought to life by 40 historians, writers, illustrators, art directors and programmers. The amplification campaign turned Vodafone Istori@ learning tool into the coolest thing in school. Integrated advertisement created by FCB, Romania for Vodafone, within the category: Electronics, Technology.

Digital advertisement created by Interactions, Romania for Seat, within the category: Automotive.

Film advertisement created by Handsome, Romania for Siviero Maria, within the category: Confectionery, Snacks.

Experiential advertisement created by Handsome, Romania for Vox Technology Park, within the category: Professional Services.

Real women who’ve survived domestic violence are giving their voices to scenes from silent movies where female characters are being abused by men, in support of a Romanian domestic violence charity. In Unquiet Voices, a 40-minute film created by Cheil Centrade on behalf of Romanian charity ANAIS, scenes from seven different silent films are intertwined with narratives of romances that became nightmares for women. It is estimated that every 30 seconds, a Romanian woman becomes a victim of domestic abuse, but very few are empowered talk about their experience. The idea of Unquiet Voices is to reveal the almost unnoticed portrayal of violence against women in films and how men copy this wrong behaviour in real life. ANAIS, which supports domestic violence victims, wanted to undo the wrong. With the loss of copyright of dozens of these silent movies on January 1 2019, ANAIS wondered if they could be turned into an empowering cinematographic product for the next generation? The real-life stories brought to life in the movie show different types of abuse, from psychological to economic. sexual, and even attempted murder. The movie talks about physically assaulted women who are left breathless on the floor, men who should be in jail but are walking freely, and children witnessing tragedies. The footage from each movie chapter was taken from seven different silent movies, then rearranged to fit the real stories of victims, whose voices are recorded over the footage to finally unsilence every violent scene. Movies used in the campaign: A Woman of Paris, directed by Charlie Chaplin - 1923 Our Hospitality, directed by Buster Keaton and John G. Blystone - 1923 Flaming Youth, directed by John Francis Dillon- 1923 Safety Last!, directed by Fred C. Newmeyer and Sam Taylor- 1923 Souls for Sale, directed by Rupert Hughes- 1923 Where the North Begins, directed by Chester M. Franklin- 1923 Scaramouche, directed by Rex Ingram- 1923 Digital advertisement created by Cheil, Romania for Anais Association, within the category: Public Interest, NGO.

In Romania, The Long Night of Museums can seem really long because of endless lines, crowds and fatigue. How could Samsung, the supporter of #DoWhatYouCant, improve this experience? We created a new standard for art enthusiasts: Samsung Art Portals. We took over various galleries across town and set up connecting portals. Characters from paintings came to life and held Galaxy S10 phones that connected the galleries, allowing visitors to see the exhibits through each other’s eyes. Whenever someone used the portal in a museum, they became a remote museum guide allowing the other person to see a live stream remotely as accurately as if they were present where it is recorded. The experience was enabled by the Galaxy S10’s revolutionary camera that tweaks display settings in real time. Experiential advertisement created by Cheil, Romania for Samsung, within the category: Electronics, Technology.

For 75 years, Kit Kat kept saying "Have a Break, Have a Kit Kat". Entering the Facebook era, we offered our fans easy-to-digest content, that should be seen as the break itself: a daily dose of funny news, posted at 13:55 sharp. We commented upon the most important events in a Kit Kat way, illustrating it cleverly. Digital advertisement created by Interactions, Romania for Kit Kat, within the category: Confectionery, Snacks.

Apa Nova, the leading water management company in Romania, announces the launch of a fresh and innovative campaign meant to capture people’s attention regarding the correct use of the sewage system. ‘’Happy ending stories’’ is the concept by which Apa Nova brings to Bucharest’s attention that the sewage system is not a rubbish bin. The forbidden waste thrown in the toilet or in the drain affects both the sewer system and the environment. The campaign was developed by Porter Novelli, a communication agency based in Bucharest, Romania. The campaign was born out of the necessity for a more responsible sewage use: one without forbidden waste disposal such as fats, personal hygiene items, hair, detergents, food scraps and various other items that affect the sewer and the environment in the long run. ‘’Change your ways before your loved one changes their mind about you.’’ is the tagline that encourages the people of Bucharest to become better and more responsible. The campaign is centered around three types of waste which are frequently thrown in the sewer: hair, oil and condoms. These common-use items acquire symbolic value and become a behavioral catalyst for change. Film advertisement created by Porter Novelli, Romania for Apa Nova, within the category: Industrial, Agriculture.

Ambient advertisement created by JWT, Romania for Aqua Carpatica, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Publicis, Romania for Renault, within the category: Automotive.

Film advertisement created by Leo Burnett, Romania for Bitdefender, within the category: Professional Services.

Digital advertisement created by MSPS, Romania for Piraeus Bank, within the category: Finance.

Ambient advertisement created by Heraldist & Wondermarks, Romania for The National Romanian Opera, within the category: Recreation, Leisure.

Film advertisement created by Handsome, Romania for Hartl Connect, within the category: Transport.

Film advertisement created by Handsome, Romania for Scooterson, within the category: Automotive.

Film advertisement created by Handsome, Romania for Shell, within the category: Industrial, Agriculture.

This is the first official GIO Studio jewelry collection video, Aggression. Digital advertisement created by Mots, Romania for GIO Studio, within the category: Personal Accessories.

The Telekom Storytime app enables parents working abroad to tell their children bedtime stories remotely, with the technology of the app meaning parents don’t just tell the story, they become part of it. It’s a shocking fact that thousands of Romanian children are left in the care of relatives when their parents are forced by financial circumstances to seek work abroad. Digital advertisement created by Leo Burnett, Romania for Telekom Romania, within the category: Electronics, Technology.

One of the most important music festivals in Romania, Electric Castle offers a unique experience that takes place annually, from Thursday to Sunday, on the amazing domain of Banffyh Castle, near Cluj-Napoca, in Transylvania. Integrated advertisement created by Golin, Romania for Electric Castle, within the category: Recreation, Leisure.