Film advertisement created by Saatchi & Saatchi, Romania for United Way, within the category: Public Interest, NGO.

Direct advertisement created by McCann, Romania for Mega Image, within the category: Retail Services.

Film advertisement created by Ogilvy, Romania for Anim'est, within the category: Recreation, Leisure.

A bridal campaign for the 2019 collection. Film advertisement created by StaySharp.film, Romania for Otilia Brailoiu, within the category: Fashion.

URL: http://www.romaniansaresmart.com/ If you search the internet with the phrase “Romanians are”, the suggestions automatically generated by Google are extremely negative for Romanians: “Romanians are rude”, “Romanians are thieves” etc. We decided to change this until December 1st, when it’s actually Romania’s national Day. This can be changed if we have as many people as possible – from Romania and abroad – searching the internet for “ Romanians are smart” or “Romanians are beautiful” or other such positive phrases. Digital advertisement created by McCann, Romania for ROM, within the category: Confectionery, Snacks.

Film advertisement created by Propaganda, Romania for Mototol, within the category: House, Garden.

Film advertisement created by Saatchi & Saatchi, Romania for Lexus, within the category: Automotive.

On January 30, 2017, at 10:30 PM, under the pretext of poor prison conditions reported by E.U., the government passed an emergency ordinance that would help corrupt politicians escape justice and this decision lead to Romania’s greatest post communism protest. Primus, a small brand of construction materials, focused on responsible honest handymen, wanted to show support for a protest that fights dishonest decisions. The brand made a public commitment to solve the heart of the issue: if the government repeals the ordinance in due time, Primus will donate renovation materials for fixing up Romanian prisons. Each day the government postponed the decision, the brand would help renovate less prisons. Thus, 18 prisons are today renovated with Primus adhesives, grout and concrete screed. Integrated advertisement created by Rusu+Bortun, Romania for Primus, within the category: House, Garden.

In order to draw attention to the large deforestations of fir trees around Christmas, a renowned Romanian Choir interpreted a modified version of "Oh, Christmas Tree". The famous carol was rewritten in tone with the reality of cut-down forests in Romania and was interpreted during their Extraordinary Carol Concerts, inside a full-house Romanian Athenaeum. Content advertisement created by Friends, Romania for Fundația Conservation Carpathia, within the category: Public Interest, NGO.

Digital advertisement created by McCann, Romania for Unicredit, within the category: Finance.

This is the official 2013 summer trailer for Ponton Casa Baraj, from Valiug, Romania. It's a place where people have fun, mostly during weekends. Digital advertisement created by Mots, Romania for Ponton Casa Baraj, within the category: Transport.

The prompt Romanian response to the British "You won't like it here!" Campaign proposed by the British Government to keep away Romanian and Bulgarian immigrants. Mr. Keith Vaz, British MP the Head of the Home Affairs Committee analyzing the migration estimates, actually came to Bucharest and wore our T-Shirt proving that our message was a pretty convincing one even for the authorities. :) Digital advertisement created by GMP, Romania for Gandul, within the category: Media.

Experiential advertisement created by Handsome, Romania for Vienna Ice Coffee, within the category: Non-Alcoholic Drinks.

In Romania, The Long Night of Museums can seem really long because of endless lines, crowds and fatigue. How could Samsung, the supporter of #DoWhatYouCant, improve this experience? We created a new standard for art enthusiasts: Samsung Art Portals. We took over various galleries across town and set up connecting portals. Characters from paintings came to life and held Galaxy S10 phones that connected the galleries, allowing visitors to see the exhibits through each other’s eyes. Whenever someone used the portal in a museum, they became a remote museum guide allowing the other person to see a live stream remotely as accurately as if they were present where it is recorded. The experience was enabled by the Galaxy S10’s revolutionary camera that tweaks display settings in real time. Experiential advertisement created by Cheil, Romania for Samsung, within the category: Electronics, Technology.

Studies show that every year, in Romania, 2/3 of underprivileged children interrupt school by the end of 8th grade, because they are put to work. Having the mission to help underprivileged children to continue their education, the non-profit international organization United Way asked Rusu+Bortun to create a PSA, in order to raise awareness about this problem. Coming from the insight that children who interrupt school have a much lower chance to recover and build a career, we came up with this idea idea: To interrupt school is to interrupt a career. Every child is a potential adult with a successful career. But children who drop out of school, even just for a while, will never fullfill their potential. To show the consequences of interrupting education, we took this idea into the future by applying it to adult careers. Film advertisement created by Rusu+Bortun, Romania for United Way, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, Romania for Anim'est, within the category: Recreation, Leisure.

Ambient advertisement created by McCann, Romania for Untold, within the category: Recreation, Leisure.

Digital advertisement created by Interactions, Romania for Seat, within the category: Automotive.

Film advertisement created by Saatchi & Saatchi, Romania for United Way, within the category: Public Interest, NGO.