Audio advertisement created by Mercury 360, Romania for Romanian Police, within the category: Public Interest, NGO.

It’s a world of multitasking and efficiency and we’re delighted to be connected 24/7 and load our time with as many activities as possible. But is it possible that we forgot the one and most important connection of all? Awake is the kind of festival that wants to disconnect people from multitasking and let them reconnect with themselves through cultural activities, such as forest library, cinema under the bridge, of course, live concerts, arts and many others. As the official sponsor of Awake festival, Grolsch wanted to illustrate how important it is to press pause from time to time and, ultimately, reconnect with ourselves. Grolch invited people to Awake festival in an unconventional way: through a neuroscience & art Experiment which read people's brain waves in real time (using neuro headsets) & translates them into visual art. The Grolsch Awake Experiment repurposed the latest technology to show how beautifully the human brain works when we remove all distractions and focus only on one thing: the music. Experiential advertisement created by Kubis Interactive, Romania for Grolsch, within the category: Alcoholic Drinks.

Four days before Christmas we had no idea for a greeting card. So we decided to convince 60 people to sing "Jingle Bells" with us. Film advertisement created by Mots, Romania for Mots, within the category: Agency Self-Promo.

In Romania, The Long Night of Museums can seem really long because of endless lines, crowds and fatigue. How could Samsung, the supporter of #DoWhatYouCant, improve this experience? We created a new standard for art enthusiasts: Samsung Art Portals. We took over various galleries across town and set up connecting portals. Characters from paintings came to life and held Galaxy S10 phones that connected the galleries, allowing visitors to see the exhibits through each other’s eyes. Whenever someone used the portal in a museum, they became a remote museum guide allowing the other person to see a live stream remotely as accurately as if they were present where it is recorded. The experience was enabled by the Galaxy S10’s revolutionary camera that tweaks display settings in real time. Experiential advertisement created by Cheil, Romania for Samsung, within the category: Electronics, Technology.

Film advertisement created by Handsome, Romania for Shell, within the category: Industrial, Agriculture.

Film advertisement created by Ogilvy, Romania for Anim'est, within the category: Media.

Summer can be a nightmare for teens in the city, watching their Facebook feed getting filled with happy vacation photos posted by their friends. To release that tension KFC is launching the Fakation concept – allowing everyone to take a fake vacation while staying at the city center. During the campaign, KFC branches would turn into resorts, tray liners and floor stickers in the restaurants would allow teens to troll their friends by faking a vacation photo using their regular mobile phone camera, and a website will show tips and tricks how to create the perfect vacation visuals – without getting there for real. Ambient advertisement created by McCann, Romania for KFC, within the category: Food.

Without a law regulating headphone use in Romania, traffic accidents related to headphone use have tripled in the last 6 years. Radio 21, Romanian hit radio station, changed its content to promote a new behavior: use just one headphone so you can hear the traffic around you. Working with famous Romanian artist Claudia Pavel, the radio station launched the Go Mono Anthem, the first song that has different genres in each headphone: rock if you use the left headphone and acoustic if you listen to it in the right headphone. Audio advertisement created by McCann, Romania for Radio 21, within the category: Media.

Film advertisement created by Saatchi & Saatchi, Romania for United Way, within the category: Public Interest, NGO.

Real women who’ve survived domestic violence are giving their voices to scenes from silent movies where female characters are being abused by men, in support of a Romanian domestic violence charity. In Unquiet Voices, a 40-minute film created by Cheil Centrade on behalf of Romanian charity ANAIS, scenes from seven different silent films are intertwined with narratives of romances that became nightmares for women. It is estimated that every 30 seconds, a Romanian woman becomes a victim of domestic abuse, but very few are empowered talk about their experience. The idea of Unquiet Voices is to reveal the almost unnoticed portrayal of violence against women in films and how men copy this wrong behaviour in real life. ANAIS, which supports domestic violence victims, wanted to undo the wrong. With the loss of copyright of dozens of these silent movies on January 1 2019, ANAIS wondered if they could be turned into an empowering cinematographic product for the next generation? The real-life stories brought to life in the movie show different types of abuse, from psychological to economic. sexual, and even attempted murder. The movie talks about physically assaulted women who are left breathless on the floor, men who should be in jail but are walking freely, and children witnessing tragedies. The footage from each movie chapter was taken from seven different silent movies, then rearranged to fit the real stories of victims, whose voices are recorded over the footage to finally unsilence every violent scene. Movies used in the campaign: A Woman of Paris, directed by Charlie Chaplin - 1923 Our Hospitality, directed by Buster Keaton and John G. Blystone - 1923 Flaming Youth, directed by John Francis Dillon- 1923 Safety Last!, directed by Fred C. Newmeyer and Sam Taylor- 1923 Souls for Sale, directed by Rupert Hughes- 1923 Where the North Begins, directed by Chester M. Franklin- 1923 Scaramouche, directed by Rex Ingram- 1923 Digital advertisement created by Cheil, Romania for Anais Association, within the category: Public Interest, NGO.

Film advertisement created by Handsome, Romania for Hartl Connect, within the category: Transport.

Following negative global media coverage about Romanians in recent years (which, on a long term, is affecting investments, tourism and work force) an unbiased voice was needed to speak for them and show the world the true colors of Romania. ROM chocolate - a traditional chocolate bar wrapped in the national flag - and McCann Worldgroup Romania, launched ROMBOT: the first artificial intelligence ambassador of a country. ROMBOT is a learning machine that is currently learning from fellow Romanians what makes this country great and worth visiting.Romanians were invited to visit https://rombot.ro and start chatting live with the ROMBOT, who will be asking hundreds of questions about the Romanian way of life: „What do you eat?”; „What music do you listen to?”; „What sports do you prefer”; „What is the most beautiful place in your country?”. Digital advertisement created by McCann, Romania for ROM, within the category: Confectionery, Snacks.

Ambient advertisement created by McCann, Romania for KFC, within the category: Food.

Ambient advertisement created by Heraldist & Wondermarks, Romania for The National Romanian Opera, within the category: Recreation, Leisure.

Digital advertisement created by MSPS, Romania for Piraeus Bank, within the category: Finance.

Digital advertisement created by Interactions, Romania for Seat, within the category: Automotive.

URL: http://www.romaniansaresmart.com/ If you search the internet with the phrase “Romanians are”, the suggestions automatically generated by Google are extremely negative for Romanians: “Romanians are rude”, “Romanians are thieves” etc. We decided to change this until December 1st, when it’s actually Romania’s national Day. This can be changed if we have as many people as possible – from Romania and abroad – searching the internet for “ Romanians are smart” or “Romanians are beautiful” or other such positive phrases. Digital advertisement created by McCann, Romania for ROM, within the category: Confectionery, Snacks.

This is the first official GIO Studio jewelry collection video, Aggression. Digital advertisement created by Mots, Romania for GIO Studio, within the category: Personal Accessories.

Film advertisement created by Propaganda, Romania for Mototol, within the category: House, Garden.