Experiential advertisement created by Handsome, Romania for Vienna Ice Coffee, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by BBDO, Romania for Domestic, within the category: Media.

It’s a world of multitasking and efficiency and we’re delighted to be connected 24/7 and load our time with as many activities as possible. But is it possible that we forgot the one and most important connection of all? Awake is the kind of festival that wants to disconnect people from multitasking and let them reconnect with themselves through cultural activities, such as forest library, cinema under the bridge, of course, live concerts, arts and many others. As the official sponsor of Awake festival, Grolsch wanted to illustrate how important it is to press pause from time to time and, ultimately, reconnect with ourselves. Grolch invited people to Awake festival in an unconventional way: through a neuroscience & art Experiment which read people's brain waves in real time (using neuro headsets) & translates them into visual art. The Grolsch Awake Experiment repurposed the latest technology to show how beautifully the human brain works when we remove all distractions and focus only on one thing: the music. Experiential advertisement created by Kubis Interactive, Romania for Grolsch, within the category: Alcoholic Drinks.

Apa Nova, the leading water management company in Romania, announces the launch of a fresh and innovative campaign meant to capture people’s attention regarding the correct use of the sewage system. ‘’Happy ending stories’’ is the concept by which Apa Nova brings to Bucharest’s attention that the sewage system is not a rubbish bin. The forbidden waste thrown in the toilet or in the drain affects both the sewer system and the environment. The campaign was developed by Porter Novelli, a communication agency based in Bucharest, Romania. The campaign was born out of the necessity for a more responsible sewage use: one without forbidden waste disposal such as fats, personal hygiene items, hair, detergents, food scraps and various other items that affect the sewer and the environment in the long run. ‘’Change your ways before your loved one changes their mind about you.’’ is the tagline that encourages the people of Bucharest to become better and more responsible. The campaign is centered around three types of waste which are frequently thrown in the sewer: hair, oil and condoms. These common-use items acquire symbolic value and become a behavioral catalyst for change. Film advertisement created by Porter Novelli, Romania for Apa Nova, within the category: Industrial, Agriculture.

Four days before Christmas we had no idea for a greeting card. So we decided to convince 60 people to sing "Jingle Bells" with us. Film advertisement created by Mots, Romania for Mots, within the category: Agency Self-Promo.

Integrated advertisement created by McCann, Romania for Bihor Couture, within the category: Fashion.

We launched a massive fundraising campaign to collect 100,000 texts for 2 euro/each from people so we can build a flat for parents with children with cancer that are treated in Bucharest. So far, the campaign is a huge success and has rallied tens of thousands of people to support it. One of the most important aspects of the campaign is that we set up a chair and a hospital bed in downtown Bucharest and we are asking people to sit on that chair until we reach our goal of 100,000 sent texts. Hundreds of people, including celebrities, journalists, TV stars have taken a sit.o far, in just a couple of days 40,000 texts have been sent, so we still have a long way: 60,000 texts. For this we are kindly asking for your help to help us tell our story to the world.

Ambient advertisement created by McCann, Romania for Renaestara Romania, within the category: Public Interest, NGO.

Film advertisement created by Handsome, Romania for Hartl Connect, within the category: Transport.

Following negative global media coverage about Romanians in recent years (which, on a long term, is affecting investments, tourism and work force) an unbiased voice was needed to speak for them and show the world the true colors of Romania. ROM chocolate - a traditional chocolate bar wrapped in the national flag - and McCann Worldgroup Romania, launched ROMBOT: the first artificial intelligence ambassador of a country. ROMBOT is a learning machine that is currently learning from fellow Romanians what makes this country great and worth visiting.Romanians were invited to visit https://rombot.ro and start chatting live with the ROMBOT, who will be asking hundreds of questions about the Romanian way of life: „What do you eat?”; „What music do you listen to?”; „What sports do you prefer”; „What is the most beautiful place in your country?”. Digital advertisement created by McCann, Romania for ROM, within the category: Confectionery, Snacks.

Without a law regulating headphone use in Romania, traffic accidents related to headphone use have tripled in the last 6 years. Radio 21, Romanian hit radio station, changed its content to promote a new behavior: use just one headphone so you can hear the traffic around you. Working with famous Romanian artist Claudia Pavel, the radio station launched the Go Mono Anthem, the first song that has different genres in each headphone: rock if you use the left headphone and acoustic if you listen to it in the right headphone. Audio advertisement created by McCann, Romania for Radio 21, within the category: Media.

URL: http://www.romaniansaresmart.com/ If you search the internet with the phrase “Romanians are”, the suggestions automatically generated by Google are extremely negative for Romanians: “Romanians are rude”, “Romanians are thieves” etc. We decided to change this until December 1st, when it’s actually Romania’s national Day. This can be changed if we have as many people as possible – from Romania and abroad – searching the internet for “ Romanians are smart” or “Romanians are beautiful” or other such positive phrases. Digital advertisement created by McCann, Romania for ROM, within the category: Confectionery, Snacks.

Film advertisement created by Handsome, Romania for Shell, within the category: Industrial, Agriculture.

In order to draw attention to the large deforestations of fir trees around Christmas, a renowned Romanian Choir interpreted a modified version of "Oh, Christmas Tree". The famous carol was rewritten in tone with the reality of cut-down forests in Romania and was interpreted during their Extraordinary Carol Concerts, inside a full-house Romanian Athenaeum. Content advertisement created by Friends, Romania for Fundația Conservation Carpathia, within the category: Public Interest, NGO.

For 75 years, Kit Kat kept saying "Have a Break, Have a Kit Kat". Entering the Facebook era, we offered our fans easy-to-digest content, that should be seen as the break itself: a daily dose of funny news, posted at 13:55 sharp. We commented upon the most important events in a Kit Kat way, illustrating it cleverly. Digital advertisement created by Interactions, Romania for Kit Kat, within the category: Confectionery, Snacks.

Renault România created Doodle Mats, the first kids’ rugs customized with real maps, that help them learn where to safely cross the street. The project was developed by Publicis Romania and came to life thanks to the auto maker’s constant interest in pedestrian safety, especially that of the most vulnerable ones: kids. Most accidents involving child pedestrians take place close to their homes, when kids are unattended, so the first thing they need to know is where the safe crossings are in their own neighbourhood. But because road safety is a boring, adult topic, a fun approach was needed to appeal to kids. That’s how the agency turned to the popular road rugs, found in kids’ rooms all around the world. Direct advertisement created by Publicis, Romania for Renault, within the category: Automotive.

Who says virtual assistants can't fall in love? On Valentine's Day, Samsung Romania supports impossible love stories and tells the story of Bixby, its own virtual assistant, who falls in love with another virtual assistant belonging to a different operating system. This Valentine's, no love story is impossible. Make yours happen. Digital advertisement created by Cheil, Romania for Samsung, within the category: Electronics, Technology.

Digital advertisement created by McCann, Romania for ROM, within the category: Confectionery, Snacks.