Ambient advertisement created by Dentsu, Japan for Sadako, within the category: Media.

Takamatsu Airport has released a new online video ahead of the privatization of the airport on April 1, 2018. The video, entitled, Neohenro (“New Pilgrimage”), features 88 photo opportunities in Shikoku that convey the present-day charms of Japan’s fourth largest island. It introduces 88 new attractions in a sleek modern update on the historic Shikoku Henro, a multi-site pilgrimage route encompassing 88 temples associated with the monk Kukai (774–835), an influential figure in the evolution of Japanese Buddhism. Starting and ending at Takamatsu Airport in the north of Shikoku, the video takes viewers on a journey clockwise around the island, through Kagawa, Tokushima, Kochi, and Ehime Prefectures. As well as established tourist spots, the route includes less-well known attractions selected for their photogenic appeal. Film advertisement created by Dentsu, Japan for Takamatsu Airport, within the category: Transport.

Film advertisement created by Wieden + Kennedy, Japan for Nike, within the category: Fashion.

Film advertisement created by Dentsu, Japan for Netflix, within the category: Media.

Since appearing as the first metal-cased G-Shock in 1996, 20 years ago, MR-G has continued to evolve along with G-Shock’s history as the brand’s premier model. Now, to celebrate the series’ 20th anniversary, we unveil “G-SHOCK x BONSAI”—art pieces that embody MR-G’s product concept. The Japanese traditional horticultural craft of bonsai encapsulates the beauty and harshness of nature in a small universe and is able to keep living for centuries. In the same way, with its solar battery and titanium casing, MR-G encapsulates the technologies to keep perpetual time in its small body. What ties them together is the Japanese passion for precision and craftsmanship, and both have been represented inside the watch box. The concept video shows how MR-G continues to keep accurate time within the bonsai as it grows, weathering rain and wind. Over a three-month period, we captured over 70,000 shots in time-lapse photography, which have been edited together into this video. Contained within a diameter of just 50mm is precision technology to keep time in perpetuity. The marriage of state-of-the-art technology and advanced craftsmanship has borne MR-G, the epitome of Japanese watch-making. Film advertisement created by McCann, Japan for G-SHOCK, within the category: Personal Accessories.

A girl is cooking Niku Jaga, a Japanese homemade comfort food, in the kitchen. She is making it from Japanese soup stock with Rishiri Kombu kelp. Her boyfriend finds an article about Kombu Hosu! Hosu! on his mobile phone. He leans backwards and starts trying Kombu Hosu! Hosu!. A bossy and over-reactive fisherman captain guides him throughout the drying process, encouraging in both strict and sweet manner. The caaptain then asks him to consider the seasonal job in Rishiri Town. The man is off to Rishiri Town to dry Kombu kelp. Digital advertisement created by Geometry, Japan for Rishiri Town, within the category: Food.

Showing a sumo wrestler’s flight, this movie highlights the thrill of riding on winds with a maximum speed of 360km/h. Could this really happen? Enjoy the expression of “body ripples” never seen before, No CG was used! Film advertisement created by Frontage, Japan for FlyStation, within the category: Recreation, Leisure.

Ambient advertisement created by Dentsu, Japan for Second Life Toys, within the category: Public Interest, NGO.

Film advertisement created by Dentsu, Japan for Shachihata, within the category: Personal Accessories.

Digital advertisement created by TBWA, Japan for Nissan, within the category: Automotive.

Ambient advertisement created by ADK, Japan for Dentiste', within the category: Health.

The Power of Dreams Theater vol.02 is a story of a family and their car. The main character is Emma, a girl living in San Francisco, USA, and her Civic that has been together with her since birth. It is a heartwarming story filled with the beauty within people's minds and the wonderful relationship between people and cars. Film advertisement created by Hakuhodo, Japan for Honda, within the category: Automotive.

This piece was something completely different. Not because of a ton of chocolate on the set (that wouldn't be that different), but because of a technique, it was created with. It was fully painted on an animatic only. Frame by frame, a 15s of art with no 3D or animated elements. That makes this project quite special for us. Film advertisement created by Hakuhodo, Japan for Lotte, within the category: Confectionery, Snacks.

Film advertisement created by Dentsu, Japan for Marukome, within the category: Food.

Ambient advertisement created by Dentsu, Japan for Epson, within the category: Electronics, Technology.

Direct advertisement created by Y&R, Japan for Dole, within the category: Food.

Digital advertisement created by Leo Burnett, Japan for Pampers, within the category: House, Garden.

Digital advertisement created by Hakuhodo, Japan for JT Thunders, within the category: Recreation, Leisure.

The picture is all about Abeja’s spirit & values with “an attitude for realizing nonlinear innovations with technology to make effective contributions to our society”. Michał Misiński takes us for a journey through the – often contrary but constantly amazing places in Japan. With the visual & sound effects, this might be a truly immersive experience. Film advertisement created by Quark Tokyo, Japan for Abeja, within the category: Electronics, Technology.

Film advertisement created by Dentsu, Japan for Bsize, within the category: Electronics, Technology.