HITOTOKI is a Japanese stationery Brand, specializing in items that are used for handmade craft. In a world where everything is so hectic and efficient, we wanted to bring the value of handmade to life. We created HITOTOKI CLOCK, the “world’s most handmade” 24-hour movie clock. There are 1,440 minutes in a day, and we created different combinations of small items to express each and every minute. We actually filmed these in a single, 24-hour cut. At our official website, we released a real-time version of the clock. We created a new kind of branded content that is actually useful in daily life. Film advertisement created by Dentsu, Japan for Hitotoki, within the category: House, Garden.

People never forget the good memories and excitement they experienced in their childhood at Toys R Us. They can sing a song of "Toys R Us Kids" and still feel excitements even after they grew up!

Film advertisement created by Dentsu, Japan for Iwaki City, within the category: Public Interest, NGO.

Digital advertisement created by Grey, Japan for Hill's, within the category: House, Garden.

Introducing THE WASHABLE BOOK, the world’s first picture story book that teaches the importance of hand-washing, while washing the pages. As the children wash the hands of the characters on each page, the colors of the illustrations are revealed with a special printing technology. At the same time they learn through the act of washing their hands that germ-free hands are key to a healthy future. All children have wishes for their future. However, in developing countries, 6000 children die every day from infectious diseases such as pneumonia, diarrhea and malaria which are transmitted via dirty hands. Angfa, a Japanese soap company wanted to teach them the importance of hand-washing to protect their lives and their future. Since its launch, the story of the WASHABLE BOOK spread through numerous media with over 1.5 billion impressions and increased sales of Angfa’s soap by 1730%. But most importantly, it’s changing children’s lives and making their wishes all the more real. Direct advertisement created by McCann, Japan for Angfa, within the category: Public Interest, NGO.

Digital advertisement created by Leo Burnett, Japan for Asazuke No Moto, within the category: Food.

Ambient advertisement created by Ogilvy, Japan for Yaocho Bar Group, within the category: Recreation, Leisure.

Digital advertisement created by Dentsu, Japan for Mesocare-Plus, within the category: Health.

Film advertisement created by Dentsu, Japan for Yamaha, within the category: Music.

Digital advertisement created by Hakuhodo, Japan for SoftBank, within the category: Electronics, Technology.

Showing a sumo wrestler’s flight, this movie highlights the thrill of riding on winds with a maximum speed of 360km/h. Could this really happen? Enjoy the expression of “body ripples” never seen before, No CG was used! Film advertisement created by Frontage, Japan for FlyStation, within the category: Recreation, Leisure.

The movie was made by the company named "au Hikari" (Hikari means light), a fiber-optic internet provider.

Bacardi’s brand slogan is to “set the heart free”. We focused on the tendency for drinkers to get louder as they consume alcohol. By raising their voices when they drink, people naturally enjoy releasing tension. So we prepared an uproarious festival, where people could forget themselves by screaming with the loudest voice of their life. Ambient advertisement created by Dentsu, Japan for Bacardi, within the category: Alcoholic Drinks.

Digital advertisement created by TBWA, Japan for Nissan, within the category: Automotive.

Direct advertisement created by Dentsu, Japan for Mainichi Newspapers, within the category: Media.

Digital advertisement created by Dentsu, Japan for The Tokyo Newspaper, within the category: Media.

Film advertisement created by Ogilvy, Japan for ADOT, within the category: Public Interest, NGO.

Takamatsu Airport has released a new online video ahead of the privatization of the airport on April 1, 2018. The video, entitled, Neohenro (“New Pilgrimage”), features 88 photo opportunities in Shikoku that convey the present-day charms of Japan’s fourth largest island. It introduces 88 new attractions in a sleek modern update on the historic Shikoku Henro, a multi-site pilgrimage route encompassing 88 temples associated with the monk Kukai (774–835), an influential figure in the evolution of Japanese Buddhism. Starting and ending at Takamatsu Airport in the north of Shikoku, the video takes viewers on a journey clockwise around the island, through Kagawa, Tokushima, Kochi, and Ehime Prefectures. As well as established tourist spots, the route includes less-well known attractions selected for their photogenic appeal. Film advertisement created by Dentsu, Japan for Takamatsu Airport, within the category: Transport.

Film advertisement created by Dentsu, Japan for Netflix, within the category: Media.