Japan

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Introducing the new Mitsubishi concept car Engelberg Tourer – plug-in hybrid crossover in a video directed by Michał Misiński. We flew to Italy for the best snow conditions, we visited Mitsubishi's homeland where we had a chance to video-shoot the main footage and then flew back to Poland to recreate the car, Bambi, 3/4 of winter cabin and a few more pieces in postproduction. Mitsubishi Engelberg Tourer and the video itself premiered at Geneva Motor Show 2019. Film advertisement created by Hakuhodo, Japan for Mitsubishi, within the category: Automotive.

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In China, the PM 2.5 AQI levels are broadcasted every day and often falls to unhealthy levels. While the figures are worrying, we asked ourselves what we could do to make monitoring the levels less distressing and more entertaining? So we collaborated with Kobayashi Pharmaceutical (a famous fog mask maker) and gamify this behavior to create The World’s First RM2.5 Entertainment; Air Pollution Discount. The idea is very simple: the higher the AQI levels, the greater the mask discounts! The discounts are determined based on your location around China, and you get them when you access the mobile site with your smartphone. Hence, when the AQI levels change every hour, you get different mask discounts all over China! URL: http://kobayashi.shaoshengweb.com/index.html Digital advertisement created by Dentsu, Japan for Kobayashi, within the category: Pharmaceutical.

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No explosions, no complicated simulations, but something opposite. The simplicity and the art of smooth postproduction. W+K Tokyo, Taiyo Kikaku and amazing Ian Pons Jewell for Audi Japan and Audi A7 Sportback model launch in Japan that focuses on the concept of feeling free. Film advertisement created by Wieden & Kennedy, Japan for Audi, within the category: Automotive.

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Feel the atmospheric concentration of CO2 through Carbonated water then and now. Experiential advertisement created by McCann, Japan for Green People’s Power, within the category: Industrial, Agriculture.

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Digital advertisement created by Leo Burnett, Japan for Pampers, within the category: House, Garden.

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A girl is cooking Niku Jaga, a Japanese homemade comfort food, in the kitchen. She is making it from Japanese soup stock with Rishiri Kombu kelp. Her boyfriend finds an article about Kombu Hosu! Hosu! on his mobile phone. He leans backwards and starts trying Kombu Hosu! Hosu!. A bossy and over-reactive fisherman captain guides him throughout the drying process, encouraging in both strict and sweet manner. The caaptain then asks him to consider the seasonal job in Rishiri Town. The man is off to Rishiri Town to dry Kombu kelp. Digital advertisement created by Geometry, Japan for Rishiri Town, within the category: Food.

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Direct advertisement created by Geometry Global, Japan for KFC, within the category: Food.

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Film advertisement created by Dentsu, Japan for Netflix, within the category: Media.

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Japan is a deeply-forested nation with about two-thirds of its land covered with trees. 40% of Japanese forests are artificially planted for industrial purposes and the business requires a process called “thinning”. However, the fall in market price driven by inexpensive imported wood as well as the declining number of forestry workers are limiting the thinning capacity, which is now gravely destroying the forest environment. Moreover, this issue has not attracted enough attention as it should for its importance. LIFULL, the leader of real estate information service in Japan, stepped up to address this wood-thinning challenge to create a better environment for the forestry industry and for the Earth. A sustainable full-course dinner of EATREE PLATES made of thinned wood ingredient. Invention of a new way to use wood material through one of the most familiar experiences for people – eating. We developed a full-course dinner course: 1. Worked with a forestry company to dry and grind the wood material and transformed it into a food ingredient. 2. Developed a full-course recipe with a Michelin-starred chef. 3. Launched a pop-up restaurant in the middle of a thinned-wood forest. The news was covered widely by national and overseas media. The special full-course dinner is now offered at LIFULL Table, a restaurant located in Tokyo which has become so popular with booking filled for a month ahead. The restaurant offers opportunities for more people to learn and think about this wood-thinning problem. Experiential advertisement created by LIFULL, Japan for LIFULL, within the category: Agency Self-Promo.

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Digital advertisement created by BBDO, Japan for Human Academy, within the category: Education.

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Direct advertisement created by Dentsu, Japan for Mainichi Newspapers, within the category: Media.

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Ambient advertisement created by JWT, Japan for Avex, within the category: Electronics, Technology.

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Who are these men in white costume? Where is this place? What’s going to happen? The Indoor Skydivers featured in this movie are instructors at FlyStation Japan. Enjoy the magnificence, the art, and beauty in the “Mystery of Life”. Film advertisement created by Frontage, Japan for FlyStation, within the category: Recreation, Leisure.

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Film advertisement created by Ogilvy, Japan for IFAW, within the category: Public Interest, NGO.

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"KIBO" is the name of the Japanese experiment module in the International Space Station. It also means "Hope" in Japanese. The Ultimate Astronaut Experience. An app to immerse yourself into the International Space Station. Users can walk around the station and play with the equipment as if they were real astronauts. Digital advertisement created by Dentsu, Japan for JAXA, within the category: Other.

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Ambient advertisement created by Dentsu, Japan for Seabreeze, within the category: Health.

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Film advertisement created by TBWA, Japan for Nissan, within the category: Automotive.

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HITOTOKI is a Japanese stationery Brand, specializing in items that are used for handmade craft. In a world where everything is so hectic and efficient, we wanted to bring the value of handmade to life. We created HITOTOKI CLOCK, the “world’s most handmade” 24-hour movie clock. There are 1,440 minutes in a day, and we created different combinations of small items to express each and every minute. We actually filmed these in a single, 24-hour cut. At our official website, we released a real-time version of the clock. We created a new kind of branded content that is actually useful in daily life. Film advertisement created by Dentsu, Japan for Hitotoki, within the category: House, Garden.

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Saga Seaweed accounts for app. 1/4 of the all Japan seaweed production, and it has been # 1 for 13 straight years. The secret of this deliciousness is the strut farm grown method: using the 6 meters difference of tide levels, which is the unique feature of the Ariake sea. To let the public know about the brand and the deliciousness of “Saga Seaweed,” which is the largest volume and the best quality in Japan, Saga city launched “Saga Seaweed Business Card Seaweed Project“. The purpose of the “Saga Seaweed Business Card Seaweed Project” is to communicate its deliciousness clearly. 50 Saga Seaweed Celebrities who love Saga Seaweed will give out edible business cards made of Saga Seaweed, which are cut with the latest laser technology, to 100 non-Saga residents within a month. Direct advertisement created by Geometry Global, Japan for Saga, within the category: Food.




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