Digital advertisement created by Leo Burnett, Japan for Pampers, within the category: House, Garden.

LIFULL is one of the largest housing and real estate companies in Japan and offering unique services to the society. Bamboo, being used for building materials, processed materials, and ornamental plants, is indispensable to Japanese life. Bamboo have been loved by Japanese people for its coolness and tastefulness, used for everyday life. However, as the environment surroundings of bamboo today, the decline in demand, the aging of producers and the lack of successors, etc. have led to an increase in “abandoned bamboo forests” across Japan. The bamboo forests area continues to expand, and now it is about 160,000 hectares, compared with 1986, which was 14.7 hectares. This project discovers and focuses on new and previously unheard-of ingredients and attempts to contribute to the conservation of Earth through consumption. At this time, focusing on “bamboo”, which is becoming an issue with the increase of “abandoned bamboo forest” across the country. There were 8 kinds of Japanese sweets made up of abandoned bamboo powder for the event, produced by Mr.Riku Yakushijin, an up-and-coming Chef drawing attention from the world, and Ms.Shiwon Sakamoto, a Japanese sweets creator.

Film advertisement created by Ogilvy, Japan for ADOT, within the category: Public Interest, NGO.

Direct advertisement created by Geometry Global, Japan for KFC, within the category: Food.

The picture is all about Abeja’s spirit & values with “an attitude for realizing nonlinear innovations with technology to make effective contributions to our society”. Michał Misiński takes us for a journey through the – often contrary but constantly amazing places in Japan. With the visual & sound effects, this might be a truly immersive experience. Film advertisement created by Quark Tokyo, Japan for Abeja, within the category: Electronics, Technology.

This satirical spot urges everyone to #drivechange towards a carbon free society. Ahead of one of the most important summits of our time - COP26 - Greenpeace have launched ‘Haters Gon’ Hate’, a campaign to drive change and educate people about the future of mobility in a zero-carbon society. There are still haters because even the greatest of futures comes with its share of those. The haters in the film are some of the counted few that pine for the old days when gasoline, vast highways, and oversized SUVs still reigned supreme. Everything the haters miss is precisely what makes this vision of a carbon-free future worth fighting for the rest of us. Film advertisement created by UltraSuperNew, Japan for Greenpeace, within the category: Public Interest, NGO.

A girl is cooking Niku Jaga, a Japanese homemade comfort food, in the kitchen. She is making it from Japanese soup stock with Rishiri Kombu kelp. Her boyfriend finds an article about Kombu Hosu! Hosu! on his mobile phone. He leans backwards and starts trying Kombu Hosu! Hosu!. A bossy and over-reactive fisherman captain guides him throughout the drying process, encouraging in both strict and sweet manner. The caaptain then asks him to consider the seasonal job in Rishiri Town. The man is off to Rishiri Town to dry Kombu kelp. Digital advertisement created by Geometry, Japan for Rishiri Town, within the category: Food.

This piece was something completely different. Not because of a ton of chocolate on the set (that wouldn't be that different), but because of a technique, it was created with. It was fully painted on an animatic only. Frame by frame, a 15s of art with no 3D or animated elements. That makes this project quite special for us. Film advertisement created by Hakuhodo, Japan for Lotte, within the category: Confectionery, Snacks.

People never forget the good memories and excitement they experienced in their childhood at Toys R Us. They can sing a song of "Toys R Us Kids" and still feel excitements even after they grew up!

The Power of Dreams Theater vol.02 is a story of a family and their car. The main character is Emma, a girl living in San Francisco, USA, and her Civic that has been together with her since birth. It is a heartwarming story filled with the beauty within people's minds and the wonderful relationship between people and cars. Film advertisement created by Hakuhodo, Japan for Honda, within the category: Automotive.

Film advertisement created by Dentsu, Japan for Shachihata, within the category: Personal Accessories.

Digital advertisement created by Leo Burnett, Japan for Puma, within the category: Fashion.

Digital advertisement created by BBDO, Japan for Human Academy, within the category: Education.

Bacardi’s brand slogan is to “set the heart free”. We focused on the tendency for drinkers to get louder as they consume alcohol. By raising their voices when they drink, people naturally enjoy releasing tension. So we prepared an uproarious festival, where people could forget themselves by screaming with the loudest voice of their life. Ambient advertisement created by Dentsu, Japan for Bacardi, within the category: Alcoholic Drinks.

Film advertisement created by Dentsu, Japan for Marukome, within the category: Food.

Film advertisement created by Ogilvy, Japan for IFAW, within the category: Public Interest, NGO.

Digital advertisement created by Leo Burnett, Japan for Willbum, within the category: Professional Services.

Film advertisement created by TBWA, Japan for Nissan, within the category: Automotive.

Ambient advertisement created by Ogilvy, Japan for Yaocho Bar Group, within the category: Recreation, Leisure.