Ambient advertisement created by Ogilvy, Japan for Yaocho Bar Group, within the category: Recreation, Leisure.

Ambient advertisement created by Dentsu, Japan for Beams, within the category: Retail Services.

Direct advertisement created by Geometry Global, Japan for KFC, within the category: Food.

URL: http://panasonic.net/eclipselive “Filming the sun, using the sun.” The annular solar eclipse crossed Japanese archipelago for the first time in hundreds of years.This remarkable event was live broadcasted, using only the solar energy, from the closet place to the sun, the summit of Mt. Fuji, the symbol of Japan. All of the power used for the live broadcasting was generated from Panasonic's solar energy system. Ambient advertisement created by Dentsu, Japan for Panasonic, within the category: Industrial, Agriculture.

The strongest point about Lenovo's ThinkPad (PC) is its "robustness." In pursuit of "ultimate robustness,"we conduct various verification tests, such as drop test or opening-closing test, everyday in the lab. And though it is not widely known, in fact we only sell ThinkPads which have qualified these tests. This is a short film to communicate the "robustness" which can be said to be the fatal topic for ThinkPad. An unbreakable machine that our target is looking for is "ThinkPad." We put effort on communicating this fact as Edutainment. Production Managers: Keisuke Motomichi, Kazuki Sato, Rikiya Saito / AOI Pro. Inc. Digital advertisement created by Leo Burnett, Japan for Lenovo, within the category: Electronics, Technology.

Digital advertisement created by Dentsu, Japan for Mesocare-Plus, within the category: Health.

Film advertisement created by Nishiko, Japan for Oita, within the category: Transport.

MTI Ltd., the company behind the a women’s health mobile service, “Luna Luna” alongside “Dotest” the ovulation test sold by Rohto Pharmaceutical Co., Ltd have come together to create a support project for couples called the “Hand in Hand Project”. In order to bury the gap of traditional marriage roles during fertility treatment, an instruction manual called, “THE MOST LOVING INSTRUCTION MANUAL” has been made to give to the husband (it is a prototype). The tendency for women to get married later in life has given Japan one of the highest rates of advanced age maternities in the world. Around 470,000 women are currently involved in some kind of fertility treatment, which is called “Nin-Katsu” in Japanese. Child care journalist, and mental health counselor Mr. Toshimasa Ota supervised the creation of an instruction manual that connects the differences of the heart and body’s rhythm that occur every month in a woman. To explain the woman’s voice clearly, booklets explaining necessary knowledge of what to expect during a woman’s monthly menstrual cycle are broken into four categories: Warning, Specifications, Maintenance, and Troubleshooting, and finally a letter written by the wife to her husband. Furthermore, the hormonal changes that occur causing fluctuating changes in a woman’s physical and mental condition each month are explained in a sensible way. The wife’s body temperature and emotional changes that occur each month are explained by using the woman’s data to create a jigsaw puzzle that when arranged show the fluctuations visually with changing colors, also a CD with an original song created using the wife’s personal data is included. Digital advertisement created by Drill, Japan for Hand in Hand Project, within the category: Health.

The euglena company was trying to solve world's food & energy shortage problems by developing various euglena products. However, in Japan, nobody knew about the big potential of euglena and, to make things worse, many Japanese misunderstood euglena as a"worm," like this, as its Japanese name is "green worm." As a result, Euglena was considered to be a weird company that makes Food and fuels out of worms. To correct this wrong perception, we've placed a special device called "the entrance quiz", at the front desk of the company. Sound Design: Atsushi Shimomura / Sosa Co. Ambient advertisement created by Dentsu, Japan for Euglena, within the category: Food.

Film advertisement created by Ogilvy, Japan for ADOT, within the category: Public Interest, NGO.

Italian clothing company Diesel and Geometry Global Japan recently took on the challenge of localizing the apparel company’s global “Make Love Not Walls” campaign for that market. In this new spot, Geometry produced a Japanese interpretation to visualize invisible “walls” that need to be torn down vs. physical worlds. Film advertisement created by Geometry Global, Japan for Diesel, within the category: Fashion.

Film advertisement created by Dentsu, Japan for Bsize, within the category: Electronics, Technology.

Film advertisement created by Ogilvy, Japan for IFAW, within the category: Public Interest, NGO.

Digital advertisement created by Leo Burnett, Japan for Pampers, within the category: House, Garden.

The movie was made by the company named "au Hikari" (Hikari means light), a fiber-optic internet provider.

-Challenge to Create New Flower Gift- By Using The World's First Memory and Scent Matching Technology. One Flowershop Brand Hopes to Revitalize The Slumping Flower Market. Experiential advertisement created by Dentsu, Japan for Les mille feuilles de liberte, within the category: Professional Services.

Ambient advertisement created by JWT, Japan for Avex, within the category: Electronics, Technology.

Toys R Us - USA is liquidating all store locations and going out of business in US. Toys R Us Japan, however, continues its operation and has declared that Toys R Us supports kids’ dreams now and forever in Japan.

The campaign aims to raise awareness of social issues in Japan and highlights the growing number of homeless people year on year. In addition, support is always hard to come by as homelessness is seen as a personal failure and ultimately the fate that one brings upon oneself. Ambient advertisement created by Ogilvy, Japan for Moyai Support Centre for Independent Living, within the category: Public Interest, NGO.