Direct advertisement created by BBDO, Japan for Hibiya-Kadan, within the category: Retail Services.

Film advertisement created by Wieden + Kennedy, Japan for Audi, within the category: Automotive.

Digital advertisement created by Dentsu, Japan for Nepia, within the category: House, Garden.

Production: Synario inc. / plaplax ltd. / amana inc. Ambient advertisement created by Leo Burnett, Japan for Asazuke No Moto, within the category: Non-Alcoholic Drinks.

MTI Ltd., the company behind the a women’s health mobile service, “Luna Luna” alongside “Dotest” the ovulation test sold by Rohto Pharmaceutical Co., Ltd have come together to create a support project for couples called the “Hand in Hand Project”. In order to bury the gap of traditional marriage roles during fertility treatment, an instruction manual called, “THE MOST LOVING INSTRUCTION MANUAL” has been made to give to the husband (it is a prototype). The tendency for women to get married later in life has given Japan one of the highest rates of advanced age maternities in the world. Around 470,000 women are currently involved in some kind of fertility treatment, which is called “Nin-Katsu” in Japanese. Child care journalist, and mental health counselor Mr. Toshimasa Ota supervised the creation of an instruction manual that connects the differences of the heart and body’s rhythm that occur every month in a woman. To explain the woman’s voice clearly, booklets explaining necessary knowledge of what to expect during a woman’s monthly menstrual cycle are broken into four categories: Warning, Specifications, Maintenance, and Troubleshooting, and finally a letter written by the wife to her husband. Furthermore, the hormonal changes that occur causing fluctuating changes in a woman’s physical and mental condition each month are explained in a sensible way. The wife’s body temperature and emotional changes that occur each month are explained by using the woman’s data to create a jigsaw puzzle that when arranged show the fluctuations visually with changing colors, also a CD with an original song created using the wife’s personal data is included. Digital advertisement created by Drill, Japan for Hand in Hand Project, within the category: Health.

Digital advertisement created by TBWA, Japan for Nissan, within the category: Automotive.

This piece was something completely different. Not because of a ton of chocolate on the set (that wouldn't be that different), but because of a technique, it was created with. It was fully painted on an animatic only. Frame by frame, a 15s of art with no 3D or animated elements. That makes this project quite special for us. Film advertisement created by Hakuhodo, Japan for Lotte, within the category: Confectionery, Snacks.

Digital advertisement created by Leo Burnett, Japan for Asazuke No Moto, within the category: Food.

Direct advertisement created by Y&R, Japan for Dole, within the category: Food.

People never forget the good memories and excitement they experienced in their childhood at Toys R Us. They can sing a song of "Toys R Us Kids" and still feel excitements even after they grew up!

Film advertisement created by Dentsu, Japan for Netflix, within the category: Media.

Digital advertisement created by Leo Burnett, Japan for Pampers, within the category: House, Garden.

Ambient advertisement created by Dentsu, Japan for Beams, within the category: Retail Services.

"KIBO" is the name of the Japanese experiment module in the International Space Station. It also means "Hope" in Japanese. The Ultimate Astronaut Experience. An app to immerse yourself into the International Space Station. Users can walk around the station and play with the equipment as if they were real astronauts. Digital advertisement created by Dentsu, Japan for JAXA, within the category: Other.

URL: http://panasonic.net/eclipselive “Filming the sun, using the sun.” The annular solar eclipse crossed Japanese archipelago for the first time in hundreds of years.This remarkable event was live broadcasted, using only the solar energy, from the closet place to the sun, the summit of Mt. Fuji, the symbol of Japan. All of the power used for the live broadcasting was generated from Panasonic's solar energy system. Ambient advertisement created by Dentsu, Japan for Panasonic, within the category: Industrial, Agriculture.

The campaign aims to raise awareness of social issues in Japan and highlights the growing number of homeless people year on year. In addition, support is always hard to come by as homelessness is seen as a personal failure and ultimately the fate that one brings upon oneself. Ambient advertisement created by Ogilvy, Japan for Moyai Support Centre for Independent Living, within the category: Public Interest, NGO.

Film advertisement created by Dentsu, Japan for Shachihata, within the category: Personal Accessories.

Quality is key. NHK (Nippon Hōsō Kyōkai) – Japan Broadcasting Corporation knows it very well. The company has launched two new channels with 4K & 8K images only. Together with the amazing Takcom director & Neandertal agency we've created a few promotional videos for his innovative TV station.

Ambient advertisement created by ADK, Japan for Dentiste', within the category: Health.