Japan

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Madame Tussauds Tokyo is a wax museum in Tokyo. This is a project movie for a special event held in Tokyo in July 2018. June 2018, the summit meeting that drew worldwide attention was held in Singapore. It was a giant step forward world peace. To maintain the hope for peace like never before, a special barber shop called "PEACE BARBER" was opened in Tokyo for a day. It was a special barber shop to present peace by giving a special haircut. A peace barber shop where you can take pictures with Donald Trump figure and wish for peace by posting them on social media.

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Digital advertisement created by Hakuhodo, Japan for SoftBank, within the category: Electronics, Technology.

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URL: http://panasonic.net/eclipselive “Filming the sun, using the sun.” The annular solar eclipse crossed Japanese archipelago for the first time in hundreds of years.This remarkable event was live broadcasted, using only the solar energy, from the closet place to the sun, the summit of Mt. Fuji, the symbol of Japan. All of the power used for the live broadcasting was generated from Panasonic's solar energy system. Ambient advertisement created by Dentsu, Japan for Panasonic, within the category: Industrial, Agriculture.

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Saga Seaweed accounts for app. 1/4 of the all Japan seaweed production, and it has been # 1 for 13 straight years. The secret of this deliciousness is the strut farm grown method: using the 6 meters difference of tide levels, which is the unique feature of the Ariake sea. To let the public know about the brand and the deliciousness of “Saga Seaweed,” which is the largest volume and the best quality in Japan, Saga city launched “Saga Seaweed Business Card Seaweed Project“. The purpose of the “Saga Seaweed Business Card Seaweed Project” is to communicate its deliciousness clearly. 50 Saga Seaweed Celebrities who love Saga Seaweed will give out edible business cards made of Saga Seaweed, which are cut with the latest laser technology, to 100 non-Saga residents within a month. Direct advertisement created by Geometry Global, Japan for Saga, within the category: Food.

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Bacardi’s brand slogan is to “set the heart free”. We focused on the tendency for drinkers to get louder as they consume alcohol. By raising their voices when they drink, people naturally enjoy releasing tension. So we prepared an uproarious festival, where people could forget themselves by screaming with the loudest voice of their life. Ambient advertisement created by Dentsu, Japan for Bacardi, within the category: Alcoholic Drinks.

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Introducing THE WASHABLE BOOK, the world’s first picture story book that teaches the importance of hand-washing, while washing the pages. As the children wash the hands of the characters on each page, the colors of the illustrations are revealed with a special printing technology. At the same time they learn through the act of washing their hands that germ-free hands are key to a healthy future. All children have wishes for their future. However, in developing countries, 6000 children die every day from infectious diseases such as pneumonia, diarrhea and malaria which are transmitted via dirty hands. Angfa, a Japanese soap company wanted to teach them the importance of hand-washing to protect their lives and their future. Since its launch, the story of the WASHABLE BOOK spread through numerous media with over 1.5 billion impressions and increased sales of Angfa’s soap by 1730%. But most importantly, it’s changing children’s lives and making their wishes all the more real. Direct advertisement created by McCann, Japan for Angfa, within the category: Public Interest, NGO.

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"KIBO" is the name of the Japanese experiment module in the International Space Station. It also means "Hope" in Japanese. The Ultimate Astronaut Experience. An app to immerse yourself into the International Space Station. Users can walk around the station and play with the equipment as if they were real astronauts. Digital advertisement created by Dentsu, Japan for JAXA, within the category: Other.

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Introducing the new Mitsubishi concept car Engelberg Tourer – plug-in hybrid crossover in a video directed by Michał Misiński. We flew to Italy for the best snow conditions, we visited Mitsubishi's homeland where we had a chance to video-shoot the main footage and then flew back to Poland to recreate the car, Bambi, 3/4 of winter cabin and a few more pieces in postproduction. Mitsubishi Engelberg Tourer and the video itself premiered at Geneva Motor Show 2019. Film advertisement created by Hakuhodo, Japan for Mitsubishi, within the category: Automotive.

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The Power of Dreams Theater vol.02 is a story of a family and their car. The main character is Emma, a girl living in San Francisco, USA, and her Civic that has been together with her since birth. It is a heartwarming story filled with the beauty within people's minds and the wonderful relationship between people and cars. Film advertisement created by Hakuhodo, Japan for Honda, within the category: Automotive.

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Since appearing as the first metal-cased G-Shock in 1996, 20 years ago, MR-G has continued to evolve along with G-Shock’s history as the brand’s premier model. Now, to celebrate the series’ 20th anniversary, we unveil “G-SHOCK x BONSAI”—art pieces that embody MR-G’s product concept. The Japanese traditional horticultural craft of bonsai encapsulates the beauty and harshness of nature in a small universe and is able to keep living for centuries. In the same way, with its solar battery and titanium casing, MR-G encapsulates the technologies to keep perpetual time in its small body. What ties them together is the Japanese passion for precision and craftsmanship, and both have been represented inside the watch box. The concept video shows how MR-G continues to keep accurate time within the bonsai as it grows, weathering rain and wind. Over a three-month period, we captured over 70,000 shots in time-lapse photography, which have been edited together into this video. Contained within a diameter of just 50mm is precision technology to keep time in perpetuity. The marriage of state-of-the-art technology and advanced craftsmanship has borne MR-G, the epitome of Japanese watch-making. Film advertisement created by McCann, Japan for G-SHOCK, within the category: Personal Accessories.

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Direct advertisement created by Geometry Global, Japan for KFC, within the category: Food.

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This satirical spot urges everyone to #drivechange towards a carbon free society. Ahead of one of the most important summits of our time - COP26 - Greenpeace have launched ‘Haters Gon’ Hate’, a campaign to drive change and educate people about the future of mobility in a zero-carbon society. There are still haters because even the greatest of futures comes with its share of those. The haters in the film are some of the counted few that pine for the old days when gasoline, vast highways, and oversized SUVs still reigned supreme. Everything the haters miss is precisely what makes this vision of a carbon-free future worth fighting for the rest of us. Film advertisement created by UltraSuperNew, Japan for Greenpeace, within the category: Public Interest, NGO.

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HITOTOKI is a Japanese stationery Brand, specializing in items that are used for handmade craft. In a world where everything is so hectic and efficient, we wanted to bring the value of handmade to life. We created HITOTOKI CLOCK, the “world’s most handmade” 24-hour movie clock. There are 1,440 minutes in a day, and we created different combinations of small items to express each and every minute. We actually filmed these in a single, 24-hour cut. At our official website, we released a real-time version of the clock. We created a new kind of branded content that is actually useful in daily life. Film advertisement created by Dentsu, Japan for Hitotoki, within the category: House, Garden.

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Digital advertisement created by Dentsu, Japan for The Tokyo Newspaper, within the category: Media.

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MTI Ltd., the company behind the a women’s health mobile service, “Luna Luna” alongside “Dotest” the ovulation test sold by Rohto Pharmaceutical Co., Ltd have come together to create a support project for couples called the “Hand in Hand Project”. In order to bury the gap of traditional marriage roles during fertility treatment, an instruction manual called, “THE MOST LOVING INSTRUCTION MANUAL” has been made to give to the husband (it is a prototype). The tendency for women to get married later in life has given Japan one of the highest rates of advanced age maternities in the world. Around 470,000 women are currently involved in some kind of fertility treatment, which is called “Nin-Katsu” in Japanese. Child care journalist, and mental health counselor Mr. Toshimasa Ota supervised the creation of an instruction manual that connects the differences of the heart and body’s rhythm that occur every month in a woman. To explain the woman’s voice clearly, booklets explaining necessary knowledge of what to expect during a woman’s monthly menstrual cycle are broken into four categories: Warning, Specifications, Maintenance, and Troubleshooting, and finally a letter written by the wife to her husband. Furthermore, the hormonal changes that occur causing fluctuating changes in a woman’s physical and mental condition each month are explained in a sensible way. The wife’s body temperature and emotional changes that occur each month are explained by using the woman’s data to create a jigsaw puzzle that when arranged show the fluctuations visually with changing colors, also a CD with an original song created using the wife’s personal data is included. Digital advertisement created by Drill, Japan for Hand in Hand Project, within the category: Health.

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Who are these men in white costume? Where is this place? What’s going to happen? The Indoor Skydivers featured in this movie are instructors at FlyStation Japan. Enjoy the magnificence, the art, and beauty in the “Mystery of Life”. Film advertisement created by Frontage, Japan for FlyStation, within the category: Recreation, Leisure.

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Film advertisement created by TBWA, Japan for Nissan, within the category: Automotive.

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Ambient advertisement created by JWT, Japan for Ishii Clinic, within the category: Health.

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This piece was something completely different. Not because of a ton of chocolate on the set (that wouldn't be that different), but because of a technique, it was created with. It was fully painted on an animatic only. Frame by frame, a 15s of art with no 3D or animated elements. That makes this project quite special for us. Film advertisement created by Hakuhodo, Japan for Lotte, within the category: Confectionery, Snacks.

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Digital advertisement created by Leo Burnett, Japan for Willbum, within the category: Professional Services.




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