Digital advertisement created by Leo Burnett, Japan for Asazuke No Moto, within the category: Food.

Digital advertisement created by Hakuhodo, Japan for SoftBank, within the category: Electronics, Technology.

Ambient advertisement created by Dentsu, Japan for Second Life Toys, within the category: Public Interest, NGO.

Film advertisement created by Dentsu, Japan for Shachihata, within the category: Personal Accessories.

Digital advertisement created by Leo Burnett, Japan for Pampers, within the category: House, Garden.

LIFULL is one of the largest housing and real estate companies in Japan and offering unique services to the society. Bamboo, being used for building materials, processed materials, and ornamental plants, is indispensable to Japanese life. Bamboo have been loved by Japanese people for its coolness and tastefulness, used for everyday life. However, as the environment surroundings of bamboo today, the decline in demand, the aging of producers and the lack of successors, etc. have led to an increase in “abandoned bamboo forests” across Japan. The bamboo forests area continues to expand, and now it is about 160,000 hectares, compared with 1986, which was 14.7 hectares. This project discovers and focuses on new and previously unheard-of ingredients and attempts to contribute to the conservation of Earth through consumption. At this time, focusing on “bamboo”, which is becoming an issue with the increase of “abandoned bamboo forest” across the country. There were 8 kinds of Japanese sweets made up of abandoned bamboo powder for the event, produced by Mr.Riku Yakushijin, an up-and-coming Chef drawing attention from the world, and Ms.Shiwon Sakamoto, a Japanese sweets creator.

Film advertisement created by Dentsu, Japan for Marukome, within the category: Food.

Ambient advertisement created by Dentsu, Japan for Seabreeze, within the category: Health.

Film advertisement created by Ogilvy, Japan for ADOT, within the category: Public Interest, NGO.

Ambient advertisement created by Dentsu, Japan for Beams, within the category: Retail Services.

No explosions, no complicated simulations, but something opposite. The simplicity and the art of smooth postproduction. W+K Tokyo, Taiyo Kikaku and amazing Ian Pons Jewell for Audi Japan and Audi A7 Sportback model launch in Japan that focuses on the concept of feeling free. Film advertisement created by Wieden & Kennedy, Japan for Audi, within the category: Automotive.

Direct advertisement created by Y&R, Japan for Dole, within the category: Food.

Content advertisement created by Dentsu, Japan for Dunlop, within the category: Automotive.

Showing a sumo wrestler’s flight, this movie highlights the thrill of riding on winds with a maximum speed of 360km/h. Could this really happen? Enjoy the expression of “body ripples” never seen before, No CG was used! Film advertisement created by Frontage, Japan for FlyStation, within the category: Recreation, Leisure.

Toys R Us - USA is liquidating all store locations and going out of business in US. Toys R Us Japan, however, continues its operation and has declared that Toys R Us supports kids’ dreams now and forever in Japan.

Film advertisement created by Dentsu, Japan for Yamaha, within the category: Music.

Ambient advertisement created by ADK, Japan for Dentiste', within the category: Health.

The Power of Dreams Theater vol.02 is a story of a family and their car. The main character is Emma, a girl living in San Francisco, USA, and her Civic that has been together with her since birth. It is a heartwarming story filled with the beauty within people's minds and the wonderful relationship between people and cars. Film advertisement created by Hakuhodo, Japan for Honda, within the category: Automotive.