No explosions, no complicated simulations, but something opposite. The simplicity and the art of smooth postproduction. W+K Tokyo, Taiyo Kikaku and amazing Ian Pons Jewell for Audi Japan and Audi A7 Sportback model launch in Japan that focuses on the concept of feeling free. Film advertisement created by Wieden & Kennedy, Japan for Audi, within the category: Automotive.

In China, the PM 2.5 AQI levels are broadcasted every day and often falls to unhealthy levels. While the figures are worrying, we asked ourselves what we could do to make monitoring the levels less distressing and more entertaining? So we collaborated with Kobayashi Pharmaceutical (a famous fog mask maker) and gamify this behavior to create The World’s First RM2.5 Entertainment; Air Pollution Discount. The idea is very simple: the higher the AQI levels, the greater the mask discounts! The discounts are determined based on your location around China, and you get them when you access the mobile site with your smartphone. Hence, when the AQI levels change every hour, you get different mask discounts all over China! URL: http://kobayashi.shaoshengweb.com/index.html Digital advertisement created by Dentsu, Japan for Kobayashi, within the category: Pharmaceutical.

Digital advertisement created by Hakuhodo, Japan for JT Thunders, within the category: Recreation, Leisure.

Ambient advertisement created by Ogilvy, Japan for Yaocho Bar Group, within the category: Recreation, Leisure.

People never forget the good memories and excitement they experienced in their childhood at Toys R Us. They can sing a song of "Toys R Us Kids" and still feel excitements even after they grew up!

Digital advertisement created by Geometry Global, Japan for Kanagawa Prefectural Government, within the category: Public Interest, NGO.

Film advertisement created by Wieden + Kennedy, Japan for Audi, within the category: Automotive.

Film advertisement created by Drill, Japan for DoCoMo, within the category: Electronics, Technology.

Ambient advertisement created by Dentsu, Japan for Beams, within the category: Retail Services.

Ambient advertisement created by Dentsu, Japan for Second Life Toys, within the category: Public Interest, NGO.

Ambient advertisement created by Ogilvy, Japan for Konica Minolta, within the category: Electronics, Technology.

Digital advertisement created by Dentsu, Japan for Honda, within the category: Automotive.

Toys R Us - USA is liquidating all store locations and going out of business in US. Toys R Us Japan, however, continues its operation and has declared that Toys R Us supports kids’ dreams now and forever in Japan.

Branding for KINDAI Univ., Fac. of Engineering. Film advertisement created by BBDO, Japan for Kindai University, within the category: Education.

Film advertisement created by Dentsu, Japan for Yamaha, within the category: Music.

Since appearing as the first metal-cased G-Shock in 1996, 20 years ago, MR-G has continued to evolve along with G-Shock’s history as the brand’s premier model. Now, to celebrate the series’ 20th anniversary, we unveil “G-SHOCK x BONSAI”—art pieces that embody MR-G’s product concept. The Japanese traditional horticultural craft of bonsai encapsulates the beauty and harshness of nature in a small universe and is able to keep living for centuries. In the same way, with its solar battery and titanium casing, MR-G encapsulates the technologies to keep perpetual time in its small body. What ties them together is the Japanese passion for precision and craftsmanship, and both have been represented inside the watch box. The concept video shows how MR-G continues to keep accurate time within the bonsai as it grows, weathering rain and wind. Over a three-month period, we captured over 70,000 shots in time-lapse photography, which have been edited together into this video. Contained within a diameter of just 50mm is precision technology to keep time in perpetuity. The marriage of state-of-the-art technology and advanced craftsmanship has borne MR-G, the epitome of Japanese watch-making. Film advertisement created by McCann, Japan for G-SHOCK, within the category: Personal Accessories.

Ambient advertisement created by BBDO, Japan for Osakana Post, within the category: Public Interest, NGO.

Ambient advertisement created by Dentsu, Japan for Epson, within the category: Electronics, Technology.

Digital advertisement created by Leo Burnett, Japan for Asazuke No Moto, within the category: Food.