Ambient advertisement created by Dentsu, Japan for Epson, within the category: Electronics, Technology.

Film advertisement created by Nishiko, Japan for Oita, within the category: Transport.

Ambient advertisement created by JWT, Japan for Avex, within the category: Electronics, Technology.

In China, the PM 2.5 AQI levels are broadcasted every day and often falls to unhealthy levels. While the figures are worrying, we asked ourselves what we could do to make monitoring the levels less distressing and more entertaining? So we collaborated with Kobayashi Pharmaceutical (a famous fog mask maker) and gamify this behavior to create The World’s First RM2.5 Entertainment; Air Pollution Discount. The idea is very simple: the higher the AQI levels, the greater the mask discounts! The discounts are determined based on your location around China, and you get them when you access the mobile site with your smartphone. Hence, when the AQI levels change every hour, you get different mask discounts all over China! URL: http://kobayashi.shaoshengweb.com/index.html Digital advertisement created by Dentsu, Japan for Kobayashi, within the category: Pharmaceutical.

Ambient advertisement created by JWT, Japan for Ishii Clinic, within the category: Health.

Direct advertisement created by Y&R, Japan for Dole, within the category: Food.

Film advertisement created by Dentsu, Japan for Netflix, within the category: Media.

Ambient advertisement created by Dentsu, Japan for Beams, within the category: Retail Services.

Japan is a deeply-forested nation with about two-thirds of its land covered with trees. 40% of Japanese forests are artificially planted for industrial purposes and the business requires a process called “thinning”. However, the fall in market price driven by inexpensive imported wood as well as the declining number of forestry workers are limiting the thinning capacity, which is now gravely destroying the forest environment. Moreover, this issue has not attracted enough attention as it should for its importance. LIFULL, the leader of real estate information service in Japan, stepped up to address this wood-thinning challenge to create a better environment for the forestry industry and for the Earth. A sustainable full-course dinner of EATREE PLATES made of thinned wood ingredient. Invention of a new way to use wood material through one of the most familiar experiences for people – eating. We developed a full-course dinner course: 1. Worked with a forestry company to dry and grind the wood material and transformed it into a food ingredient. 2. Developed a full-course recipe with a Michelin-starred chef. 3. Launched a pop-up restaurant in the middle of a thinned-wood forest. The news was covered widely by national and overseas media. The special full-course dinner is now offered at LIFULL Table, a restaurant located in Tokyo which has become so popular with booking filled for a month ahead. The restaurant offers opportunities for more people to learn and think about this wood-thinning problem. Experiential advertisement created by LIFULL, Japan for LIFULL, within the category: Agency Self-Promo.

Film advertisement created by Dentsu, Japan for Iwaki City, within the category: Public Interest, NGO.

Digital advertisement created by Leo Burnett, Japan for Asazuke No Moto, within the category: Food.

Film advertisement created by Dentsu, Japan for Bsize, within the category: Electronics, Technology.

-Challenge to Create New Flower Gift- By Using The World's First Memory and Scent Matching Technology. One Flowershop Brand Hopes to Revitalize The Slumping Flower Market. Experiential advertisement created by Dentsu, Japan for Les mille feuilles de liberte, within the category: Professional Services.

Digital advertisement created by Hakuhodo, Japan for JT Thunders, within the category: Recreation, Leisure.

This movie is an expression of the tremendous power of the wind speed in FlyStation’s “Wind Tunnel”. You will be “blown away” with the maximum wind speed of 360km/h created by one of the most advanced wind tunnel technologies available. Film advertisement created by Frontage, Japan for FlyStation, within the category: Recreation, Leisure.

Digital advertisement created by Leo Burnett, Japan for Pampers, within the category: House, Garden.

No explosions, no complicated simulations, but something opposite. The simplicity and the art of smooth postproduction. W+K Tokyo, Taiyo Kikaku and amazing Ian Pons Jewell for Audi Japan and Audi A7 Sportback model launch in Japan that focuses on the concept of feeling free. Film advertisement created by Wieden & Kennedy, Japan for Audi, within the category: Automotive.

The euglena company was trying to solve world's food & energy shortage problems by developing various euglena products. However, in Japan, nobody knew about the big potential of euglena and, to make things worse, many Japanese misunderstood euglena as a"worm," like this, as its Japanese name is "green worm." As a result, Euglena was considered to be a weird company that makes Food and fuels out of worms. To correct this wrong perception, we've placed a special device called "the entrance quiz", at the front desk of the company. Sound Design: Atsushi Shimomura / Sosa Co. Ambient advertisement created by Dentsu, Japan for Euglena, within the category: Food.

Direct advertisement created by Geometry Global, Japan for KFC, within the category: Food.