-Challenge to Create New Flower Gift- By Using The World's First Memory and Scent Matching Technology. One Flowershop Brand Hopes to Revitalize The Slumping Flower Market. Experiential advertisement created by Dentsu, Japan for Les mille feuilles de liberte, within the category: Professional Services.

Direct advertisement created by Ogilvy, Japan for Yaocho Bar Group, within the category: Recreation, Leisure.

Digital advertisement created by Leo Burnett, Japan for Willbum, within the category: Professional Services.

Film advertisement created by Wieden + Kennedy, Japan for Nike, within the category: Fashion.

Film advertisement created by Dentsu, Japan for Netflix, within the category: Media.

Film advertisement created by Dentsu, Japan for Netflix, within the category: Media.

Film advertisement created by Wieden + Kennedy, Japan for Audi, within the category: Automotive.

Film advertisement created by Drill, Japan for DoCoMo, within the category: Electronics, Technology.

Direct advertisement created by Dentsu, Japan for Kishokai, within the category: Health.

Film advertisement created by Dentsu, Japan for Bsize, within the category: Electronics, Technology.

Digital advertisement created by TBWA, Japan for Nissan, within the category: Automotive.

Digital advertisement created by Leo Burnett, Japan for Puma, within the category: Fashion.

Ambient advertisement created by Ogilvy, Japan for Yaocho Bar Group, within the category: Recreation, Leisure.

The world's first toothbrushing product enhanced with "scoring function". Digital advertisement created by Party, Japan for Sunstar, within the category: Health.

LIFULL is one of the largest housing and real estate companies in Japan and offering unique services to the society. Bamboo, being used for building materials, processed materials, and ornamental plants, is indispensable to Japanese life. Bamboo have been loved by Japanese people for its coolness and tastefulness, used for everyday life. However, as the environment surroundings of bamboo today, the decline in demand, the aging of producers and the lack of successors, etc. have led to an increase in “abandoned bamboo forests” across Japan. The bamboo forests area continues to expand, and now it is about 160,000 hectares, compared with 1986, which was 14.7 hectares. This project discovers and focuses on new and previously unheard-of ingredients and attempts to contribute to the conservation of Earth through consumption. At this time, focusing on “bamboo”, which is becoming an issue with the increase of “abandoned bamboo forest” across the country. There were 8 kinds of Japanese sweets made up of abandoned bamboo powder for the event, produced by Mr.Riku Yakushijin, an up-and-coming Chef drawing attention from the world, and Ms.Shiwon Sakamoto, a Japanese sweets creator.

Digital advertisement created by BBDO, Japan for Human Academy, within the category: Education.

Ambient advertisement created by Dentsu, Japan for Beams, within the category: Retail Services.

Introducing THE WASHABLE BOOK, the world’s first picture story book that teaches the importance of hand-washing, while washing the pages. As the children wash the hands of the characters on each page, the colors of the illustrations are revealed with a special printing technology. At the same time they learn through the act of washing their hands that germ-free hands are key to a healthy future. All children have wishes for their future. However, in developing countries, 6000 children die every day from infectious diseases such as pneumonia, diarrhea and malaria which are transmitted via dirty hands. Angfa, a Japanese soap company wanted to teach them the importance of hand-washing to protect their lives and their future. Since its launch, the story of the WASHABLE BOOK spread through numerous media with over 1.5 billion impressions and increased sales of Angfa’s soap by 1730%. But most importantly, it’s changing children’s lives and making their wishes all the more real. Direct advertisement created by McCann, Japan for Angfa, within the category: Public Interest, NGO.

Digital advertisement created by Dentsu, Japan for Nepia, within the category: House, Garden.