Direct advertisement created by Ogilvy, Japan for Yaocho Bar Group, within the category: Recreation, Leisure.

Content advertisement created by Dentsu, Japan for Dunlop, within the category: Automotive.

URL: http://panasonic.net/eclipselive “Filming the sun, using the sun.” The annular solar eclipse crossed Japanese archipelago for the first time in hundreds of years.This remarkable event was live broadcasted, using only the solar energy, from the closet place to the sun, the summit of Mt. Fuji, the symbol of Japan. All of the power used for the live broadcasting was generated from Panasonic's solar energy system. Ambient advertisement created by Dentsu, Japan for Panasonic, within the category: Industrial, Agriculture.

Film advertisement created by Dentsu, Japan for Iwaki City, within the category: Public Interest, NGO.

Digital advertisement created by Dentsu, Japan for Mesocare-Plus, within the category: Health.

This piece was something completely different. Not because of a ton of chocolate on the set (that wouldn't be that different), but because of a technique, it was created with. It was fully painted on an animatic only. Frame by frame, a 15s of art with no 3D or animated elements. That makes this project quite special for us. Film advertisement created by Hakuhodo, Japan for Lotte, within the category: Confectionery, Snacks.

Film advertisement created by Dentsu, Japan for Netflix, within the category: Media.

Digital advertisement created by Dentsu, Japan for Nepia, within the category: House, Garden.

LIFULL is one of the largest housing and real estate companies in Japan and offering unique services to the society. Bamboo, being used for building materials, processed materials, and ornamental plants, is indispensable to Japanese life. Bamboo have been loved by Japanese people for its coolness and tastefulness, used for everyday life. However, as the environment surroundings of bamboo today, the decline in demand, the aging of producers and the lack of successors, etc. have led to an increase in “abandoned bamboo forests” across Japan. The bamboo forests area continues to expand, and now it is about 160,000 hectares, compared with 1986, which was 14.7 hectares. This project discovers and focuses on new and previously unheard-of ingredients and attempts to contribute to the conservation of Earth through consumption. At this time, focusing on “bamboo”, which is becoming an issue with the increase of “abandoned bamboo forest” across the country. There were 8 kinds of Japanese sweets made up of abandoned bamboo powder for the event, produced by Mr.Riku Yakushijin, an up-and-coming Chef drawing attention from the world, and Ms.Shiwon Sakamoto, a Japanese sweets creator.

Takamatsu Airport has released a new online video ahead of the privatization of the airport on April 1, 2018. The video, entitled, Neohenro (“New Pilgrimage”), features 88 photo opportunities in Shikoku that convey the present-day charms of Japan’s fourth largest island. It introduces 88 new attractions in a sleek modern update on the historic Shikoku Henro, a multi-site pilgrimage route encompassing 88 temples associated with the monk Kukai (774–835), an influential figure in the evolution of Japanese Buddhism. Starting and ending at Takamatsu Airport in the north of Shikoku, the video takes viewers on a journey clockwise around the island, through Kagawa, Tokushima, Kochi, and Ehime Prefectures. As well as established tourist spots, the route includes less-well known attractions selected for their photogenic appeal. Film advertisement created by Dentsu, Japan for Takamatsu Airport, within the category: Transport.

Production: Synario inc. / plaplax ltd. / amana inc. Ambient advertisement created by Leo Burnett, Japan for Asazuke No Moto, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Leo Burnett, Japan for Puma, within the category: Fashion.

Japan is a deeply-forested nation with about two-thirds of its land covered with trees. 40% of Japanese forests are artificially planted for industrial purposes and the business requires a process called “thinning”. However, the fall in market price driven by inexpensive imported wood as well as the declining number of forestry workers are limiting the thinning capacity, which is now gravely destroying the forest environment. Moreover, this issue has not attracted enough attention as it should for its importance. LIFULL, the leader of real estate information service in Japan, stepped up to address this wood-thinning challenge to create a better environment for the forestry industry and for the Earth. A sustainable full-course dinner of EATREE PLATES made of thinned wood ingredient. Invention of a new way to use wood material through one of the most familiar experiences for people – eating. We developed a full-course dinner course: 1. Worked with a forestry company to dry and grind the wood material and transformed it into a food ingredient. 2. Developed a full-course recipe with a Michelin-starred chef. 3. Launched a pop-up restaurant in the middle of a thinned-wood forest. The news was covered widely by national and overseas media. The special full-course dinner is now offered at LIFULL Table, a restaurant located in Tokyo which has become so popular with booking filled for a month ahead. The restaurant offers opportunities for more people to learn and think about this wood-thinning problem. Experiential advertisement created by LIFULL, Japan for LIFULL, within the category: Agency Self-Promo.

Digital advertisement created by BBDO, Japan for Human Academy, within the category: Education.

In China, the PM 2.5 AQI levels are broadcasted every day and often falls to unhealthy levels. While the figures are worrying, we asked ourselves what we could do to make monitoring the levels less distressing and more entertaining? So we collaborated with Kobayashi Pharmaceutical (a famous fog mask maker) and gamify this behavior to create The World’s First RM2.5 Entertainment; Air Pollution Discount. The idea is very simple: the higher the AQI levels, the greater the mask discounts! The discounts are determined based on your location around China, and you get them when you access the mobile site with your smartphone. Hence, when the AQI levels change every hour, you get different mask discounts all over China! URL: http://kobayashi.shaoshengweb.com/index.html Digital advertisement created by Dentsu, Japan for Kobayashi, within the category: Pharmaceutical.

The world's first toothbrushing product enhanced with "scoring function". Digital advertisement created by Party, Japan for Sunstar, within the category: Health.

Feel the atmospheric concentration of CO2 through Carbonated water then and now. Experiential advertisement created by McCann, Japan for Green People’s Power, within the category: Industrial, Agriculture.

Ambient advertisement created by Dentsu, Japan for Beams, within the category: Retail Services.

Film advertisement created by Dentsu, Japan for Bsize, within the category: Electronics, Technology.