The Power of Dreams Theater vol.02 is a story of a family and their car. The main character is Emma, a girl living in San Francisco, USA, and her Civic that has been together with her since birth. It is a heartwarming story filled with the beauty within people's minds and the wonderful relationship between people and cars. Film advertisement created by Hakuhodo, Japan for Honda, within the category: Automotive.

Digital advertisement created by Leo Burnett, Japan for Willbum, within the category: Professional Services.

Digital advertisement created by BBDO, Japan for Hiroshima Tourism Board, within the category: Transport.

Since appearing as the first metal-cased G-Shock in 1996, 20 years ago, MR-G has continued to evolve along with G-Shock’s history as the brand’s premier model. Now, to celebrate the series’ 20th anniversary, we unveil “G-SHOCK x BONSAI”—art pieces that embody MR-G’s product concept. The Japanese traditional horticultural craft of bonsai encapsulates the beauty and harshness of nature in a small universe and is able to keep living for centuries. In the same way, with its solar battery and titanium casing, MR-G encapsulates the technologies to keep perpetual time in its small body. What ties them together is the Japanese passion for precision and craftsmanship, and both have been represented inside the watch box. The concept video shows how MR-G continues to keep accurate time within the bonsai as it grows, weathering rain and wind. Over a three-month period, we captured over 70,000 shots in time-lapse photography, which have been edited together into this video. Contained within a diameter of just 50mm is precision technology to keep time in perpetuity. The marriage of state-of-the-art technology and advanced craftsmanship has borne MR-G, the epitome of Japanese watch-making. Film advertisement created by McCann, Japan for G-SHOCK, within the category: Personal Accessories.

Film advertisement created by Wieden + Kennedy, Japan for Nike, within the category: Fashion.

Ambient advertisement created by Dentsu, Japan for Seabreeze, within the category: Health.

Film advertisement created by Ogilvy, Japan for ADOT, within the category: Public Interest, NGO.

"KIBO" is the name of the Japanese experiment module in the International Space Station. It also means "Hope" in Japanese. The Ultimate Astronaut Experience. An app to immerse yourself into the International Space Station. Users can walk around the station and play with the equipment as if they were real astronauts. Digital advertisement created by Dentsu, Japan for JAXA, within the category: Other.

A girl is cooking Niku Jaga, a Japanese homemade comfort food, in the kitchen. She is making it from Japanese soup stock with Rishiri Kombu kelp. Her boyfriend finds an article about Kombu Hosu! Hosu! on his mobile phone. He leans backwards and starts trying Kombu Hosu! Hosu!. A bossy and over-reactive fisherman captain guides him throughout the drying process, encouraging in both strict and sweet manner. The caaptain then asks him to consider the seasonal job in Rishiri Town. The man is off to Rishiri Town to dry Kombu kelp. Digital advertisement created by Geometry, Japan for Rishiri Town, within the category: Food.

MTI Ltd., the company behind the a women’s health mobile service, “Luna Luna” alongside “Dotest” the ovulation test sold by Rohto Pharmaceutical Co., Ltd have come together to create a support project for couples called the “Hand in Hand Project”. In order to bury the gap of traditional marriage roles during fertility treatment, an instruction manual called, “THE MOST LOVING INSTRUCTION MANUAL” has been made to give to the husband (it is a prototype). The tendency for women to get married later in life has given Japan one of the highest rates of advanced age maternities in the world. Around 470,000 women are currently involved in some kind of fertility treatment, which is called “Nin-Katsu” in Japanese. Child care journalist, and mental health counselor Mr. Toshimasa Ota supervised the creation of an instruction manual that connects the differences of the heart and body’s rhythm that occur every month in a woman. To explain the woman’s voice clearly, booklets explaining necessary knowledge of what to expect during a woman’s monthly menstrual cycle are broken into four categories: Warning, Specifications, Maintenance, and Troubleshooting, and finally a letter written by the wife to her husband. Furthermore, the hormonal changes that occur causing fluctuating changes in a woman’s physical and mental condition each month are explained in a sensible way. The wife’s body temperature and emotional changes that occur each month are explained by using the woman’s data to create a jigsaw puzzle that when arranged show the fluctuations visually with changing colors, also a CD with an original song created using the wife’s personal data is included. Digital advertisement created by Drill, Japan for Hand in Hand Project, within the category: Health.

Introducing THE WASHABLE BOOK, the world’s first picture story book that teaches the importance of hand-washing, while washing the pages. As the children wash the hands of the characters on each page, the colors of the illustrations are revealed with a special printing technology. At the same time they learn through the act of washing their hands that germ-free hands are key to a healthy future. All children have wishes for their future. However, in developing countries, 6000 children die every day from infectious diseases such as pneumonia, diarrhea and malaria which are transmitted via dirty hands. Angfa, a Japanese soap company wanted to teach them the importance of hand-washing to protect their lives and their future. Since its launch, the story of the WASHABLE BOOK spread through numerous media with over 1.5 billion impressions and increased sales of Angfa’s soap by 1730%. But most importantly, it’s changing children’s lives and making their wishes all the more real. Direct advertisement created by McCann, Japan for Angfa, within the category: Public Interest, NGO.

Digital advertisement created by Leo Burnett, Japan for Pampers, within the category: House, Garden.

The strongest point about Lenovo's ThinkPad (PC) is its "robustness." In pursuit of "ultimate robustness,"we conduct various verification tests, such as drop test or opening-closing test, everyday in the lab. And though it is not widely known, in fact we only sell ThinkPads which have qualified these tests. This is a short film to communicate the "robustness" which can be said to be the fatal topic for ThinkPad. An unbreakable machine that our target is looking for is "ThinkPad." We put effort on communicating this fact as Edutainment. Production Managers: Keisuke Motomichi, Kazuki Sato, Rikiya Saito / AOI Pro. Inc. Digital advertisement created by Leo Burnett, Japan for Lenovo, within the category: Electronics, Technology.

46% of Japanese men doesn’t sit down when urinate at their home toilet. The leaping out urine might generate smells. The Japanese housewives are angry about it. Even if the housewives clean the toilet thoroughly in the morning, the toilet might be filled with an odor of urine after returned home. "TOILET QUICKLE Deodorant Coat Sheet" was developed for such a problem of housewives. When you clean with this product which has Deodorant Coated, the odor of urine will not generate for 24-hours, even if urine leap out. This film explains the product which helps their life to using the format of "weather report" familiar to Japanese housewives. They created diagrams such as "urine alarm", "a map of urine" and "smell radar", like weather map and explained "TOILET QUICKLE Deodorant Coat Sheet "effect. This film pass the information which clean the cloudy heart on the Japanese housewives. Film advertisement created by BBDO, Japan for Kao, within the category: House, Garden.

Film advertisement created by Dentsu, Japan for Yamaha, within the category: Music.

Quality is key. NHK (Nippon Hōsō Kyōkai) – Japan Broadcasting Corporation knows it very well. The company has launched two new channels with 4K & 8K images only. Together with the amazing Takcom director & Neandertal agency we've created a few promotional videos for his innovative TV station.

This satirical spot urges everyone to #drivechange towards a carbon free society. Ahead of one of the most important summits of our time - COP26 - Greenpeace have launched ‘Haters Gon’ Hate’, a campaign to drive change and educate people about the future of mobility in a zero-carbon society. There are still haters because even the greatest of futures comes with its share of those. The haters in the film are some of the counted few that pine for the old days when gasoline, vast highways, and oversized SUVs still reigned supreme. Everything the haters miss is precisely what makes this vision of a carbon-free future worth fighting for the rest of us. Film advertisement created by UltraSuperNew, Japan for Greenpeace, within the category: Public Interest, NGO.

Introducing the new Mitsubishi concept car Engelberg Tourer – plug-in hybrid crossover in a video directed by Michał Misiński. We flew to Italy for the best snow conditions, we visited Mitsubishi's homeland where we had a chance to video-shoot the main footage and then flew back to Poland to recreate the car, Bambi, 3/4 of winter cabin and a few more pieces in postproduction. Mitsubishi Engelberg Tourer and the video itself premiered at Geneva Motor Show 2019. Film advertisement created by Hakuhodo, Japan for Mitsubishi, within the category: Automotive.

The picture is all about Abeja’s spirit & values with “an attitude for realizing nonlinear innovations with technology to make effective contributions to our society”. Michał Misiński takes us for a journey through the – often contrary but constantly amazing places in Japan. With the visual & sound effects, this might be a truly immersive experience. Film advertisement created by Quark Tokyo, Japan for Abeja, within the category: Electronics, Technology.

Film advertisement created by Drill, Japan for DoCoMo, within the category: Electronics, Technology.