Feel the atmospheric concentration of CO2 through Carbonated water then and now. Experiential advertisement created by McCann, Japan for Green People’s Power, within the category: Industrial, Agriculture.

Direct advertisement created by BBDO, Japan for Hibiya-Kadan, within the category: Retail Services.

Digital advertisement created by Leo Burnett, Japan for Willbum, within the category: Professional Services.

A girl is cooking Niku Jaga, a Japanese homemade comfort food, in the kitchen. She is making it from Japanese soup stock with Rishiri Kombu kelp. Her boyfriend finds an article about Kombu Hosu! Hosu! on his mobile phone. He leans backwards and starts trying Kombu Hosu! Hosu!. A bossy and over-reactive fisherman captain guides him throughout the drying process, encouraging in both strict and sweet manner. The caaptain then asks him to consider the seasonal job in Rishiri Town. The man is off to Rishiri Town to dry Kombu kelp. Digital advertisement created by Geometry, Japan for Rishiri Town, within the category: Food.

Film advertisement created by Wieden + Kennedy, Japan for Nike, within the category: Fashion.

Digital advertisement created by BBDO, Japan for Hiroshima Tourism Board, within the category: Transport.

Digital advertisement created by Geometry Global, Japan for Kanagawa Prefectural Government, within the category: Public Interest, NGO.

Introducing the new Mitsubishi concept car Engelberg Tourer – plug-in hybrid crossover in a video directed by Michał Misiński. We flew to Italy for the best snow conditions, we visited Mitsubishi's homeland where we had a chance to video-shoot the main footage and then flew back to Poland to recreate the car, Bambi, 3/4 of winter cabin and a few more pieces in postproduction. Mitsubishi Engelberg Tourer and the video itself premiered at Geneva Motor Show 2019. Film advertisement created by Hakuhodo, Japan for Mitsubishi, within the category: Automotive.

This piece was something completely different. Not because of a ton of chocolate on the set (that wouldn't be that different), but because of a technique, it was created with. It was fully painted on an animatic only. Frame by frame, a 15s of art with no 3D or animated elements. That makes this project quite special for us. Film advertisement created by Hakuhodo, Japan for Lotte, within the category: Confectionery, Snacks.

Ambient advertisement created by BBDO, Japan for Osakana Post, within the category: Public Interest, NGO.

Introducing THE WASHABLE BOOK, the world’s first picture story book that teaches the importance of hand-washing, while washing the pages. As the children wash the hands of the characters on each page, the colors of the illustrations are revealed with a special printing technology. At the same time they learn through the act of washing their hands that germ-free hands are key to a healthy future. All children have wishes for their future. However, in developing countries, 6000 children die every day from infectious diseases such as pneumonia, diarrhea and malaria which are transmitted via dirty hands. Angfa, a Japanese soap company wanted to teach them the importance of hand-washing to protect their lives and their future. Since its launch, the story of the WASHABLE BOOK spread through numerous media with over 1.5 billion impressions and increased sales of Angfa’s soap by 1730%. But most importantly, it’s changing children’s lives and making their wishes all the more real. Direct advertisement created by McCann, Japan for Angfa, within the category: Public Interest, NGO.

Takamatsu Airport has released a new online video ahead of the privatization of the airport on April 1, 2018. The video, entitled, Neohenro (“New Pilgrimage”), features 88 photo opportunities in Shikoku that convey the present-day charms of Japan’s fourth largest island. It introduces 88 new attractions in a sleek modern update on the historic Shikoku Henro, a multi-site pilgrimage route encompassing 88 temples associated with the monk Kukai (774–835), an influential figure in the evolution of Japanese Buddhism. Starting and ending at Takamatsu Airport in the north of Shikoku, the video takes viewers on a journey clockwise around the island, through Kagawa, Tokushima, Kochi, and Ehime Prefectures. As well as established tourist spots, the route includes less-well known attractions selected for their photogenic appeal. Film advertisement created by Dentsu, Japan for Takamatsu Airport, within the category: Transport.

Digital advertisement created by Dentsu, Japan for Mesocare-Plus, within the category: Health.

-Challenge to Create New Flower Gift- By Using The World's First Memory and Scent Matching Technology. One Flowershop Brand Hopes to Revitalize The Slumping Flower Market. Experiential advertisement created by Dentsu, Japan for Les mille feuilles de liberte, within the category: Professional Services.

Digital advertisement created by Leo Burnett, Japan for Asazuke No Moto, within the category: Food.

Direct advertisement created by Y&R, Japan for Dole, within the category: Food.

Film advertisement created by Dentsu, Japan for Netflix, within the category: Media.

People never forget the good memories and excitement they experienced in their childhood at Toys R Us. They can sing a song of "Toys R Us Kids" and still feel excitements even after they grew up!

Digital advertisement created by Dentsu, Japan for The Tokyo Newspaper, within the category: Media.