MTI Ltd., the company behind the a women’s health mobile service, “Luna Luna” alongside “Dotest” the ovulation test sold by Rohto Pharmaceutical Co., Ltd have come together to create a support project for couples called the “Hand in Hand Project”. In order to bury the gap of traditional marriage roles during fertility treatment, an instruction manual called, “THE MOST LOVING INSTRUCTION MANUAL” has been made to give to the husband (it is a prototype). The tendency for women to get married later in life has given Japan one of the highest rates of advanced age maternities in the world. Around 470,000 women are currently involved in some kind of fertility treatment, which is called “Nin-Katsu” in Japanese. Child care journalist, and mental health counselor Mr. Toshimasa Ota supervised the creation of an instruction manual that connects the differences of the heart and body’s rhythm that occur every month in a woman. To explain the woman’s voice clearly, booklets explaining necessary knowledge of what to expect during a woman’s monthly menstrual cycle are broken into four categories: Warning, Specifications, Maintenance, and Troubleshooting, and finally a letter written by the wife to her husband. Furthermore, the hormonal changes that occur causing fluctuating changes in a woman’s physical and mental condition each month are explained in a sensible way. The wife’s body temperature and emotional changes that occur each month are explained by using the woman’s data to create a jigsaw puzzle that when arranged show the fluctuations visually with changing colors, also a CD with an original song created using the wife’s personal data is included. Digital advertisement created by Drill, Japan for Hand in Hand Project, within the category: Health.

Ambient advertisement created by ADK, Japan for Dentiste', within the category: Health.

Toys R Us - USA is liquidating all store locations and going out of business in US. Toys R Us Japan, however, continues its operation and has declared that Toys R Us supports kids’ dreams now and forever in Japan.

Japan is a deeply-forested nation with about two-thirds of its land covered with trees. 40% of Japanese forests are artificially planted for industrial purposes and the business requires a process called “thinning”. However, the fall in market price driven by inexpensive imported wood as well as the declining number of forestry workers are limiting the thinning capacity, which is now gravely destroying the forest environment. Moreover, this issue has not attracted enough attention as it should for its importance. LIFULL, the leader of real estate information service in Japan, stepped up to address this wood-thinning challenge to create a better environment for the forestry industry and for the Earth. A sustainable full-course dinner of EATREE PLATES made of thinned wood ingredient. Invention of a new way to use wood material through one of the most familiar experiences for people – eating. We developed a full-course dinner course: 1. Worked with a forestry company to dry and grind the wood material and transformed it into a food ingredient. 2. Developed a full-course recipe with a Michelin-starred chef. 3. Launched a pop-up restaurant in the middle of a thinned-wood forest. The news was covered widely by national and overseas media. The special full-course dinner is now offered at LIFULL Table, a restaurant located in Tokyo which has become so popular with booking filled for a month ahead. The restaurant offers opportunities for more people to learn and think about this wood-thinning problem. Experiential advertisement created by LIFULL, Japan for LIFULL, within the category: Agency Self-Promo.

Saga Seaweed accounts for app. 1/4 of the all Japan seaweed production, and it has been # 1 for 13 straight years. The secret of this deliciousness is the strut farm grown method: using the 6 meters difference of tide levels, which is the unique feature of the Ariake sea. To let the public know about the brand and the deliciousness of “Saga Seaweed,” which is the largest volume and the best quality in Japan, Saga city launched “Saga Seaweed Business Card Seaweed Project“. The purpose of the “Saga Seaweed Business Card Seaweed Project” is to communicate its deliciousness clearly. 50 Saga Seaweed Celebrities who love Saga Seaweed will give out edible business cards made of Saga Seaweed, which are cut with the latest laser technology, to 100 non-Saga residents within a month. Direct advertisement created by Geometry Global, Japan for Saga, within the category: Food.

Takamatsu Airport has released a new online video ahead of the privatization of the airport on April 1, 2018. The video, entitled, Neohenro (“New Pilgrimage”), features 88 photo opportunities in Shikoku that convey the present-day charms of Japan’s fourth largest island. It introduces 88 new attractions in a sleek modern update on the historic Shikoku Henro, a multi-site pilgrimage route encompassing 88 temples associated with the monk Kukai (774–835), an influential figure in the evolution of Japanese Buddhism. Starting and ending at Takamatsu Airport in the north of Shikoku, the video takes viewers on a journey clockwise around the island, through Kagawa, Tokushima, Kochi, and Ehime Prefectures. As well as established tourist spots, the route includes less-well known attractions selected for their photogenic appeal. Film advertisement created by Dentsu, Japan for Takamatsu Airport, within the category: Transport.

Italian clothing company Diesel and Geometry Global Japan recently took on the challenge of localizing the apparel company’s global “Make Love Not Walls” campaign for that market. In this new spot, Geometry produced a Japanese interpretation to visualize invisible “walls” that need to be torn down vs. physical worlds. Film advertisement created by Geometry Global, Japan for Diesel, within the category: Fashion.

-Challenge to Create New Flower Gift- By Using The World's First Memory and Scent Matching Technology. One Flowershop Brand Hopes to Revitalize The Slumping Flower Market. Experiential advertisement created by Dentsu, Japan for Les mille feuilles de liberte, within the category: Professional Services.

This satirical spot urges everyone to #drivechange towards a carbon free society. Ahead of one of the most important summits of our time - COP26 - Greenpeace have launched ‘Haters Gon’ Hate’, a campaign to drive change and educate people about the future of mobility in a zero-carbon society. There are still haters because even the greatest of futures comes with its share of those. The haters in the film are some of the counted few that pine for the old days when gasoline, vast highways, and oversized SUVs still reigned supreme. Everything the haters miss is precisely what makes this vision of a carbon-free future worth fighting for the rest of us. Film advertisement created by UltraSuperNew, Japan for Greenpeace, within the category: Public Interest, NGO.

Direct advertisement created by Y&R, Japan for Dole, within the category: Food.

"KIBO" is the name of the Japanese experiment module in the International Space Station. It also means "Hope" in Japanese. The Ultimate Astronaut Experience. An app to immerse yourself into the International Space Station. Users can walk around the station and play with the equipment as if they were real astronauts. Digital advertisement created by Dentsu, Japan for JAXA, within the category: Other.

Film advertisement created by Drill, Japan for DoCoMo, within the category: Electronics, Technology.

The Power of Dreams Theater vol.02 is a story of a family and their car. The main character is Emma, a girl living in San Francisco, USA, and her Civic that has been together with her since birth. It is a heartwarming story filled with the beauty within people's minds and the wonderful relationship between people and cars. Film advertisement created by Hakuhodo, Japan for Honda, within the category: Automotive.

Film advertisement created by Dentsu, Japan for Netflix, within the category: Media.

Feel the atmospheric concentration of CO2 through Carbonated water then and now. Experiential advertisement created by McCann, Japan for Green People’s Power, within the category: Industrial, Agriculture.

3D holograms, spacecraft, fireworks, VFX elements in nearly every scene – launching a new Lexus ES on televisions across the UAE along with a web release all over the world. Shoot in Kiev, postproduction in Poland, Japan, Hungary. 2 months work done in about 3 weeks, a few teams from 4 countries. So this job was really, well let's say engaging. Everything directed by Luke Huxham, idea by Delphys agency. Film advertisement created by Delphys, Japan for Lexus, within the category: Automotive.

Film advertisement created by Dentsu, Japan for Shachihata, within the category: Personal Accessories.

URL: http://panasonic.net/eclipselive “Filming the sun, using the sun.” The annular solar eclipse crossed Japanese archipelago for the first time in hundreds of years.This remarkable event was live broadcasted, using only the solar energy, from the closet place to the sun, the summit of Mt. Fuji, the symbol of Japan. All of the power used for the live broadcasting was generated from Panasonic's solar energy system. Ambient advertisement created by Dentsu, Japan for Panasonic, within the category: Industrial, Agriculture.

Digital advertisement created by Geometry Global, Japan for Kanagawa Prefectural Government, within the category: Public Interest, NGO.