Bacardi’s brand slogan is to “set the heart free”. We focused on the tendency for drinkers to get louder as they consume alcohol. By raising their voices when they drink, people naturally enjoy releasing tension. So we prepared an uproarious festival, where people could forget themselves by screaming with the loudest voice of their life. Ambient advertisement created by Dentsu, Japan for Bacardi, within the category: Alcoholic Drinks.

Since appearing as the first metal-cased G-Shock in 1996, 20 years ago, MR-G has continued to evolve along with G-Shock’s history as the brand’s premier model. Now, to celebrate the series’ 20th anniversary, we unveil “G-SHOCK x BONSAI”—art pieces that embody MR-G’s product concept. The Japanese traditional horticultural craft of bonsai encapsulates the beauty and harshness of nature in a small universe and is able to keep living for centuries. In the same way, with its solar battery and titanium casing, MR-G encapsulates the technologies to keep perpetual time in its small body. What ties them together is the Japanese passion for precision and craftsmanship, and both have been represented inside the watch box. The concept video shows how MR-G continues to keep accurate time within the bonsai as it grows, weathering rain and wind. Over a three-month period, we captured over 70,000 shots in time-lapse photography, which have been edited together into this video. Contained within a diameter of just 50mm is precision technology to keep time in perpetuity. The marriage of state-of-the-art technology and advanced craftsmanship has borne MR-G, the epitome of Japanese watch-making. Film advertisement created by McCann, Japan for G-SHOCK, within the category: Personal Accessories.

Direct advertisement created by Dentsu, Japan for Kishokai, within the category: Health.

Film advertisement created by Dentsu, Japan for Marukome, within the category: Food.

Digital advertisement created by Leo Burnett, Japan for Pampers, within the category: House, Garden.

Digital advertisement created by BBDO, Japan for Hiroshima Tourism Board, within the category: Transport.

Toys R Us - USA is liquidating all store locations and going out of business in US. Toys R Us Japan, however, continues its operation and has declared that Toys R Us supports kids’ dreams now and forever in Japan.

Ambient advertisement created by Dentsu, Japan for Beams, within the category: Retail Services.

This piece was something completely different. Not because of a ton of chocolate on the set (that wouldn't be that different), but because of a technique, it was created with. It was fully painted on an animatic only. Frame by frame, a 15s of art with no 3D or animated elements. That makes this project quite special for us. Film advertisement created by Hakuhodo, Japan for Lotte, within the category: Confectionery, Snacks.

"KIBO" is the name of the Japanese experiment module in the International Space Station. It also means "Hope" in Japanese. The Ultimate Astronaut Experience. An app to immerse yourself into the International Space Station. Users can walk around the station and play with the equipment as if they were real astronauts. Digital advertisement created by Dentsu, Japan for JAXA, within the category: Other.

Takamatsu Airport has released a new online video ahead of the privatization of the airport on April 1, 2018. The video, entitled, Neohenro (“New Pilgrimage”), features 88 photo opportunities in Shikoku that convey the present-day charms of Japan’s fourth largest island. It introduces 88 new attractions in a sleek modern update on the historic Shikoku Henro, a multi-site pilgrimage route encompassing 88 temples associated with the monk Kukai (774–835), an influential figure in the evolution of Japanese Buddhism. Starting and ending at Takamatsu Airport in the north of Shikoku, the video takes viewers on a journey clockwise around the island, through Kagawa, Tokushima, Kochi, and Ehime Prefectures. As well as established tourist spots, the route includes less-well known attractions selected for their photogenic appeal. Film advertisement created by Dentsu, Japan for Takamatsu Airport, within the category: Transport.

Direct advertisement created by BBDO, Japan for Hibiya-Kadan, within the category: Retail Services.

The campaign aims to raise awareness of social issues in Japan and highlights the growing number of homeless people year on year. In addition, support is always hard to come by as homelessness is seen as a personal failure and ultimately the fate that one brings upon oneself. Ambient advertisement created by Ogilvy, Japan for Moyai Support Centre for Independent Living, within the category: Public Interest, NGO.

Film advertisement created by Dentsu, Japan for Bsize, within the category: Electronics, Technology.

HITOTOKI is a Japanese stationery Brand, specializing in items that are used for handmade craft. In a world where everything is so hectic and efficient, we wanted to bring the value of handmade to life. We created HITOTOKI CLOCK, the “world’s most handmade” 24-hour movie clock. There are 1,440 minutes in a day, and we created different combinations of small items to express each and every minute. We actually filmed these in a single, 24-hour cut. At our official website, we released a real-time version of the clock. We created a new kind of branded content that is actually useful in daily life. Film advertisement created by Dentsu, Japan for Hitotoki, within the category: House, Garden.

Ambient advertisement created by Dentsu, Japan for Second Life Toys, within the category: Public Interest, NGO.

Ambient advertisement created by Dentsu, Japan for Epson, within the category: Electronics, Technology.

Ambient advertisement created by BBDO, Japan for Osakana Post, within the category: Public Interest, NGO.

No explosions, no complicated simulations, but something opposite. The simplicity and the art of smooth postproduction. W+K Tokyo, Taiyo Kikaku and amazing Ian Pons Jewell for Audi Japan and Audi A7 Sportback model launch in Japan that focuses on the concept of feeling free. Film advertisement created by Wieden & Kennedy, Japan for Audi, within the category: Automotive.

Film advertisement created by TBWA, Japan for Nissan, within the category: Automotive.