Ambient advertisement created by Nextround, South Korea for Incheon, within the category: Transport.

Ambient advertisement created by Innocean, South Korea for Hyundai, within the category: Automotive.

This is the first advertising to depict the future vision of Hyundai Motor Group. Beyond the technology advancement, we included human-friendly value to differentiate from others that only emphasize technology. Film advertisement created by Chai Communication, South Korea for Hyundai, within the category: Automotive.

Film advertisement created by Playground Production, South Korea for Hyundai, within the category: Automotive.

Outdoor advertisement created by Daehong, South Korea for Unicef, within the category: Public Interest, NGO.

IOM Seoul celebrates the diverse lives of migrants in Korea in #Nice2MeetUKorea campaign To celebrate the annual International Migrants Day and also its 70th anniversary, IOM (International Organization for Migration) Seoul, a United Nations intergovernmental agency focused on migrant issues, has launched the #Nice2MeetUKorea campaign to send a message of hospitality while illuminating various migrants’ lives in Korea. Integrated advertisement created by IOM RoK, South Korea for IOM RoK (International Organization for Migration), within the category: Public Interest, NGO.

For soccer lovers, UFFA is the biggest festival in a year. They eager to feel the atmosphere of the ground and passion. But, there are many limits. How can we enjoy the soccer more exciting and dynamic? Why not sharing memorable moments with my favorite players? Heineken, the greatest support of soccer and the fans, invites you to the new world. Every player on the ground wears a uniform, and we are going to put micro cameras on their chest. On the bottom side of the bottle cap, there is a ‘star code’. With this, you can enter the application. Choose the game you want and click uniform number of your favorite player. And you can participate in the game through the player’s eyes using micro camera. Digital advertisement created by Dankook University, South Korea for Heineken, within the category: Alcoholic Drinks.

The North Face wanted to highlight the unique experience of the ‘lightness’ of Enjoy Air Down that sets it apart from other brands by casting a spotlight on the jacket’s features in a fun and unusual way. The campaign focused on ‘AIR’ among the numerous other elements that are associated with ‘lightness’ and presented ‘Downs that are lifted by air’ to convey this concept in a dramatic fashion. To do this, Innored created a unique hands-on experience for consumers to try “Enjoy Air Down” at The North Face in Seoul. Visitors to the specially-constructed store were led out into a large outdoor exploration zone with ten large openings in the floor that resembled the iconic arcade game Whac-A-Mole. When store patrons agreed to “Enjoy Air Down with Your Exploration”, an Air Down jacket suddenly popped up from one of the holes and hovered in mid-air. People were given 60 seconds to try to grab the jacket before it dropped back in the hole. If they missed, then another popped up, suspended in mid-air, from one of the ten holes. And so on and so on, with users frantically trying to grab the jacket before it disappeared back down the hole. The result is a fun-filled 60-seconds of people running, jumping, and rolling around trying to catch the down jacket as it floated in the air. With this unique consumer experience, The North Face was able to convey both ‘the joy of exploring’ and the ‘lightness’ of the product in a fun and very entertaining way. Ambient advertisement created by INNORED, South Korea for The North Face, within the categories: Fashion, Retail Services.

for Tomorrow is an ecosystem that allows users to access and share community-based innovations to bring to bear solutions that address the world’s escalating environmental and social crises. To celebrate six months since the launch of this initiative, Hyundai Motor Company and the United Nations Development Program (UNDP) released a video presenting three inspiring sustainable solutions developed by local innovators in Nepal, Nigeria, and the UK. This short film, created by Sid Lee, is about three people who are working to create a more sustainable world for all of us, the challenges they face, and how their determination has helped improve life in their communities and beyond. To learn more about the movement, visit: https://fortomorrow.org/ Integrated advertisement created by Sid Lee, South Korea for Hyundai, within the categories: Automotive, Public Interest, NGO.

Film advertisement created by Cheil, South Korea for Samsung, within the category: Electronics, Technology.

3M’s Post-it is known to the public as a daily functional stationary item. And this is familiar enough to be commonly associated with office supplies such as Xerox and FedEx. However consumers consider Post-it as functional commodity not as brand, which results in tough competition with low priced me-too brands. Main purpose of this campaign was to make consumers consider the product not just as a functional item, but a symbol of connecting people’s heart. Ambient advertisement created by INNORED, South Korea for 3M, within the category: Office Equipment.

Film advertisement created by Daehong, South Korea for Himart, within the category: Electronics, Technology.

In order to make people (located far away from E-Mart store) do shop at E-Mart, despite the geographical barrier, we created a "flying" store that flies to customers. The E-Mart truck-shaped balloon, equipped with a Wi-Fi router, can fly to every corner of city. Customers can then connect to the Wi-Fi signal and download coupons. That will enable them to immediately buy products using the E-Mart application. The flying store was so popular that even people who didn't shop online visited offline stores. Ambient advertisement created by Cheil, South Korea for E-Mart, within the category: Retail Services.

During the 7 days of this campaign, which took place in the waiting room of Yong-San Station, over 7,000 young participants took part and wrote their wishes on. Out of these wishes we granted 7. Ambient advertisement created by INNORED, South Korea for Chilsung Cider, within the category: Non-Alcoholic Drinks.

Content advertisement created by AdQUA interactive, South Korea for GS Caltex, within the categories: Industrial, Agriculture, Public Interest, NGO.

Communication Application Interface Design: Yangkeun Kim Direct advertisement created by Cheil, South Korea for Emart, within the category: Retail Services.

Digital advertisement created by INNORED, South Korea for BMW, within the category: Automotive.

Digital advertisement created by AdQUA, South Korea for AIA, within the category: Finance.

Ambient advertisement created by INNORED, South Korea for Reebok, within the category: Fashion.

Film advertisement created by Innocean, South Korea for Ministry of Environment South Korea, within the category: Public Interest, NGO.