This is the first advertising to depict the future vision of Hyundai Motor Group. Beyond the technology advancement, we included human-friendly value to differentiate from others that only emphasize technology. Film advertisement created by Chai Communication, South Korea for Hyundai, within the category: Automotive.

Film advertisement created by Wieden + Kennedy, South Korea for Nike, within the categories: Fashion, Retail Services.

The 2019 LG Gram has a huge display yet is compact and portable. A clever forced perspective trick illustrates this point. Film advertisement created by Gorilla Films, South Korea for LG, within the category: Electronics, Technology.

Outdoor advertisement created by Daehong, South Korea for Unicef, within the category: Public Interest, NGO.

Glorious mountain views, fresh air and idyllic timber-framed houses. Life in Birdsville could be perfect but the small community faces a serious problem. Is this just a matter in Birdsville? Film advertisement created by INNOCEAN Worldwide, South Korea for Hyundai XCIENT Fuel Cell, within the category: Automotive.

Ambient advertisement created by Nextround, South Korea for Incheon, within the category: Transport.

In Korea, Snickers has launched a campaign ‘You are not you when you are hungry’ 3 years ago. Koreans have witnessed how Snickers could transform celebrities such as Kara and Sistar, renowned k-pop stars. This December, Snickers tried to expand transforming experience to consumers at the university in Seoul. Hao Li, a professor who was chosen as one of 35 innovators under 35 by MIT Technology Review, led technology development by using real time animation with facial tracking to create magical experiences. Syncing with consumers facial expression and real time animation was a challenge, but it was successful in creating unforgettable experience to consumers and helped them understand the brand message ‘You are not you when you are hungry’ on the spot. Ambient advertisement created by INNORED, South Korea for Snickers, within the category: Confectionery, Snacks.

“I’m going on a diet from now on!!” Everyone is passionate when they go on a diet and yet, sooner or later, we often find ourselves ordering a pepperoni pizza late at night. We all know how the story ends. We thought this could be the real moment when people need Passion. Passion not only to be used to achieve their ultimate dream but something to help them to achieve the little goals in their everyday lives. To help people, we got the idea from a theory known as the ‘Profess Effect,’ which says that the more you let people know your goals, the more responsibility you feel, and the more likely you are to achieve those goals. Based on this theory, we created a campaign to help consumers to achieve their everyday goals with Passion. First, we collected consumers’ insights on a promotional mobile site, where visitors can list their everyday goals. Then we turned them into real ads or “Willboards” which it then displayed around Seoul. Also, we made a campaign video to promote this Willboards campaign. The video is about a girl who achieved her goals thanks to the Willboards. Integrated advertisement created by INNORED, South Korea for Maxim espresso T.O.P, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by INNORED, South Korea for Reebok, within the category: Fashion.

Ambient advertisement created by INNORED, South Korea for Incruit, within the category: Professional Services.

Film advertisement created by Innocean, South Korea for Ministry of Environment South Korea, within the category: Public Interest, NGO.

Film advertisement created by Innocean, South Korea for Ministry of Environment South Korea, within the category: Public Interest, NGO.

Communication Application Interface Design: Yangkeun Kim Direct advertisement created by Cheil, South Korea for Emart, within the category: Retail Services.

Film advertisement created by INNORED, South Korea for Tylenol, within the category: Pharmaceutical.

Digital advertisement created by HSAd, South Korea for LG, within the category: Electronics, Technology.

During the 7 days of this campaign, which took place in the waiting room of Yong-San Station, over 7,000 young participants took part and wrote their wishes on. Out of these wishes we granted 7. Ambient advertisement created by INNORED, South Korea for Chilsung Cider, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Cheil, South Korea for KT, within the category: Electronics, Technology.

Digital advertisement created by INNORED, South Korea for SK Telecom, within the category: Electronics, Technology.

Ambient advertisement created by INNORED, South Korea for The North Face, within the category: Fashion.

Ambient advertisement created by INNORED, South Korea for Chungjungone, within the category: Food.