Film advertisement created by FCB, South Korea for Ritz, within the category: Confectionery, Snacks.

Ambient advertisement created by INNORED, South Korea for Incruit, within the category: Professional Services.

Ambient advertisement created by Cheil, South Korea for Samsung, within the category: Finance.

Ambient advertisement created by INNORED, South Korea for The North Face, within the category: Fashion.

Film advertisement created by Cheil, South Korea for Samsung, within the category: Electronics, Technology.

'Adsafety' helps prevent unhealthy contents through Google's artificial intelligence that identifies images including video. AI exposes public service ads which is contrasting to unhealthy images. Public service ads are posted not only on YouTube but also in the ad space exposed on the website. Users will recognize critical aspects of the content, whether they intended to view it or not. Digital advertisement created by Dankook University, South Korea for Coalition for Better Ads, within the category: Electronics, Technology.

Converts the most boring school bus into the most exciting school bus with a car window technology. Experiential advertisement created by Innocean, South Korea for Hyundai Motor Group, within the category: Automotive.

Content advertisement created by AdQUA interactive, South Korea for GS Caltex, within the categories: Industrial, Agriculture, Public Interest, NGO.

The North Face wanted to highlight the unique experience of the ‘lightness’ of Enjoy Air Down that sets it apart from other brands by casting a spotlight on the jacket’s features in a fun and unusual way. The campaign focused on ‘AIR’ among the numerous other elements that are associated with ‘lightness’ and presented ‘Downs that are lifted by air’ to convey this concept in a dramatic fashion. To do this, Innored created a unique hands-on experience for consumers to try “Enjoy Air Down” at The North Face in Seoul. Visitors to the specially-constructed store were led out into a large outdoor exploration zone with ten large openings in the floor that resembled the iconic arcade game Whac-A-Mole. When store patrons agreed to “Enjoy Air Down with Your Exploration”, an Air Down jacket suddenly popped up from one of the holes and hovered in mid-air. People were given 60 seconds to try to grab the jacket before it dropped back in the hole. If they missed, then another popped up, suspended in mid-air, from one of the ten holes. And so on and so on, with users frantically trying to grab the jacket before it disappeared back down the hole. The result is a fun-filled 60-seconds of people running, jumping, and rolling around trying to catch the down jacket as it floated in the air. With this unique consumer experience, The North Face was able to convey both ‘the joy of exploring’ and the ‘lightness’ of the product in a fun and very entertaining way. Ambient advertisement created by INNORED, South Korea for The North Face, within the categories: Fashion, Retail Services.

Film advertisement created by Playground Production, South Korea for Hyundai, within the category: Automotive.

Film advertisement created by Innocean, South Korea for Ministry of Environment South Korea, within the category: Public Interest, NGO.

Outdoor advertisement created by Daehong, South Korea for Unicef, within the category: Public Interest, NGO.

Film advertisement created by Serviceplan, South Korea for Pampers, within the category: House, Garden.

High school students in Korea take countless exams to be prepared for SAT and often wind up rating themselves based on those exam scores. Cheil teamed up with EBS, South Korea’s education broadcasting TV network, to encourage students by telling them that they are already perfect no matter what grade they get – with the help of letters from their parents in a form of an exam paper. Digital advertisement created by Cheil, South Korea for EBS, within the category: Media.

E-Mart, Korea's No.1 retail brand, is branching out its mobile business. We came up with an idea for customers to experience E-Mart's new mobile technology, "E-Mart Sale Navigation". The concept is to let customers know the location of discounted products in a huge store, through their smart phones. The application which was downloaded to your smartphone is able to communicate with light inside E-mart. Your smart phone receives shopping information; the location of special sale produts. Ambient advertisement created by Cheil, South Korea for E-Mart, within the category: Retail Services.

During the 7 days of this campaign, which took place in the waiting room of Yong-San Station, over 7,000 young participants took part and wrote their wishes on. Out of these wishes we granted 7. Ambient advertisement created by INNORED, South Korea for Chilsung Cider, within the category: Non-Alcoholic Drinks.

Film advertisement created by Daehong, South Korea for Himart, within the category: Electronics, Technology.

IOM Seoul celebrates the diverse lives of migrants in Korea in #Nice2MeetUKorea campaign To celebrate the annual International Migrants Day and also its 70th anniversary, IOM (International Organization for Migration) Seoul, a United Nations intergovernmental agency focused on migrant issues, has launched the #Nice2MeetUKorea campaign to send a message of hospitality while illuminating various migrants’ lives in Korea. Integrated advertisement created by IOM RoK, South Korea for IOM RoK (International Organization for Migration), within the category: Public Interest, NGO.

Film advertisement created by HS AD, South Korea for Korea Tourism Organization, within the category: Hospitality, Tourism.

Digital advertisement created by INNORED, South Korea for SK Telecom, within the category: Electronics, Technology.