Ambient advertisement created by INNORED, South Korea for Gmarket, within the category: Retail Services.

Film advertisement created by Innocean, South Korea for Ministry of Environment South Korea, within the category: Public Interest, NGO.

Ambient advertisement created by INNORED, South Korea for Reebok, within the category: Fashion.

Film advertisement created by FCB, South Korea for Ritz, within the category: Confectionery, Snacks.

High school students in Korea take countless exams to be prepared for SAT and often wind up rating themselves based on those exam scores. Cheil teamed up with EBS, South Korea’s education broadcasting TV network, to encourage students by telling them that they are already perfect no matter what grade they get – with the help of letters from their parents in a form of an exam paper. Digital advertisement created by Cheil, South Korea for EBS, within the category: Media.

Film advertisement created by HS AD, South Korea for Jinair, within the category: Transport.

Content advertisement created by AdQUA interactive, South Korea for GS Caltex, within the categories: Industrial, Agriculture, Public Interest, NGO.

Film advertisement created by INNORED, South Korea for IOPE, within the category: Health.

Digital advertisement created by INNORED, South Korea for SK Telecom, within the category: Electronics, Technology.

Film advertisement created by INNORED, South Korea for Tylenol, within the category: Pharmaceutical.

Ambient advertisement created by Nextround, South Korea for Incheon, within the category: Transport.

In order to make people (located far away from E-Mart store) do shop at E-Mart, despite the geographical barrier, we created a "flying" store that flies to customers. The E-Mart truck-shaped balloon, equipped with a Wi-Fi router, can fly to every corner of city. Customers can then connect to the Wi-Fi signal and download coupons. That will enable them to immediately buy products using the E-Mart application. The flying store was so popular that even people who didn't shop online visited offline stores. Ambient advertisement created by Cheil, South Korea for E-Mart, within the category: Retail Services.

Ambient advertisement created by INNORED, South Korea for Chungjungone, within the category: Food.

Glorious mountain views, fresh air and idyllic timber-framed houses. Life in Birdsville could be perfect but the small community faces a serious problem. Is this just a matter in Birdsville? Film advertisement created by INNOCEAN Worldwide, South Korea for Hyundai XCIENT Fuel Cell, within the category: Automotive.

3M’s Post-it is known to the public as a daily functional stationary item. And this is familiar enough to be commonly associated with office supplies such as Xerox and FedEx. However consumers consider Post-it as functional commodity not as brand, which results in tough competition with low priced me-too brands. Main purpose of this campaign was to make consumers consider the product not just as a functional item, but a symbol of connecting people’s heart. Ambient advertisement created by INNORED, South Korea for 3M, within the category: Office Equipment.

Film advertisement created by Wieden + Kennedy, South Korea for Nike, within the categories: Fashion, Retail Services.

Digital advertisement created by INNORED, South Korea for BMW, within the category: Automotive.

Digital advertisement created by INNORED, South Korea for Kleenex, within the category: House, Garden.

For soccer lovers, UFFA is the biggest festival in a year. They eager to feel the atmosphere of the ground and passion. But, there are many limits. How can we enjoy the soccer more exciting and dynamic? Why not sharing memorable moments with my favorite players? Heineken, the greatest support of soccer and the fans, invites you to the new world. Every player on the ground wears a uniform, and we are going to put micro cameras on their chest. On the bottom side of the bottle cap, there is a ‘star code’. With this, you can enter the application. Choose the game you want and click uniform number of your favorite player. And you can participate in the game through the player’s eyes using micro camera. Digital advertisement created by Dankook University, South Korea for Heineken, within the category: Alcoholic Drinks.