Digital advertisement created by INNORED, South Korea for BMW, within the category: Automotive.

'Adsafety' helps prevent unhealthy contents through Google's artificial intelligence that identifies images including video. AI exposes public service ads which is contrasting to unhealthy images. Public service ads are posted not only on YouTube but also in the ad space exposed on the website. Users will recognize critical aspects of the content, whether they intended to view it or not. Digital advertisement created by Dankook University, South Korea for Coalition for Better Ads, within the category: Electronics, Technology.

Ambient advertisement created by Cheil, South Korea for Ministry of Unification, within the category: Public Interest, NGO.

Film advertisement created by HS AD, South Korea for Jinair, within the category: Transport.

IOM Seoul celebrates the diverse lives of migrants in Korea in #Nice2MeetUKorea campaign To celebrate the annual International Migrants Day and also its 70th anniversary, IOM (International Organization for Migration) Seoul, a United Nations intergovernmental agency focused on migrant issues, has launched the #Nice2MeetUKorea campaign to send a message of hospitality while illuminating various migrants’ lives in Korea. Integrated advertisement created by IOM RoK, South Korea for IOM RoK (International Organization for Migration), within the category: Public Interest, NGO.

Ambient advertisement created by INNORED, South Korea for Gmarket, within the category: Retail Services.

Film advertisement created by Innocean, South Korea for Ministry of Environment South Korea, within the category: Public Interest, NGO.

Film advertisement created by Cheil, South Korea for Samsung, within the category: Electronics, Technology.

Content advertisement created by Roughrise, South Korea for The Satanshop, within the category: Recreation, Leisure.

Film advertisement created by Dal Communications, South Korea for SK Telecom, within the category: Electronics, Technology.

Digital advertisement created by INNORED, South Korea for SK Telecom, within the category: Electronics, Technology.

Content advertisement created by AdQUA interactive, South Korea for GS Caltex, within the categories: Industrial, Agriculture, Public Interest, NGO.

For soccer lovers, UFFA is the biggest festival in a year. They eager to feel the atmosphere of the ground and passion. But, there are many limits. How can we enjoy the soccer more exciting and dynamic? Why not sharing memorable moments with my favorite players? Heineken, the greatest support of soccer and the fans, invites you to the new world. Every player on the ground wears a uniform, and we are going to put micro cameras on their chest. On the bottom side of the bottle cap, there is a ‘star code’. With this, you can enter the application. Choose the game you want and click uniform number of your favorite player. And you can participate in the game through the player’s eyes using micro camera. Digital advertisement created by Dankook University, South Korea for Heineken, within the category: Alcoholic Drinks.

for Tomorrow is an ecosystem that allows users to access and share community-based innovations to bring to bear solutions that address the world’s escalating environmental and social crises. To celebrate six months since the launch of this initiative, Hyundai Motor Company and the United Nations Development Program (UNDP) released a video presenting three inspiring sustainable solutions developed by local innovators in Nepal, Nigeria, and the UK. This short film, created by Sid Lee, is about three people who are working to create a more sustainable world for all of us, the challenges they face, and how their determination has helped improve life in their communities and beyond. To learn more about the movement, visit: https://fortomorrow.org/ Integrated advertisement created by Sid Lee, South Korea for Hyundai, within the categories: Automotive, Public Interest, NGO.

Film advertisement created by Serviceplan, South Korea for Pampers, within the category: House, Garden.

Film advertisement created by INNORED, South Korea for IOPE, within the category: Health.

Ambient advertisement created by INNORED, South Korea for Incruit, within the category: Professional Services.

Film advertisement created by Innocean, South Korea for Ministry of Environment South Korea, within the category: Public Interest, NGO.

In Korea, Snickers has launched a campaign ‘You are not you when you are hungry’ 3 years ago. Koreans have witnessed how Snickers could transform celebrities such as Kara and Sistar, renowned k-pop stars. This December, Snickers tried to expand transforming experience to consumers at the university in Seoul. Hao Li, a professor who was chosen as one of 35 innovators under 35 by MIT Technology Review, led technology development by using real time animation with facial tracking to create magical experiences. Syncing with consumers facial expression and real time animation was a challenge, but it was successful in creating unforgettable experience to consumers and helped them understand the brand message ‘You are not you when you are hungry’ on the spot. Ambient advertisement created by INNORED, South Korea for Snickers, within the category: Confectionery, Snacks.

Film advertisement created by FCB, South Korea for Ritz, within the category: Confectionery, Snacks.