Ambient advertisement created by Innocean, South Korea for Hyundai, within the category: Automotive.

Digital advertisement created by HSAd, South Korea for LG, within the category: Electronics, Technology.

Film advertisement created by Daehong, South Korea for Himart, within the category: Electronics, Technology.

3M’s Post-it is known to the public as a daily functional stationary item. And this is familiar enough to be commonly associated with office supplies such as Xerox and FedEx. However consumers consider Post-it as functional commodity not as brand, which results in tough competition with low priced me-too brands. Main purpose of this campaign was to make consumers consider the product not just as a functional item, but a symbol of connecting people’s heart. Ambient advertisement created by INNORED, South Korea for 3M, within the category: Office Equipment.

Film advertisement created by INNORED, South Korea for Eucerin, within the categories: Beauty, Pharmaceutical.

Film advertisement created by Innocean, South Korea for Ministry of Environment South Korea, within the category: Public Interest, NGO.

Film advertisement created by Playground Production, South Korea for Hyundai, within the category: Automotive.

Film advertisement created by Innocean, South Korea for Ministry of Environment South Korea, within the category: Public Interest, NGO.

Ambient advertisement created by INNORED, South Korea for Reebok, within the category: Fashion.

Ambient advertisement created by Nextround, South Korea for Incheon, within the category: Transport.

Digital advertisement created by AdQUA, South Korea for AIA, within the category: Finance.

Film advertisement created by Innocean, South Korea for Ministry of Environment South Korea, within the category: Public Interest, NGO.

“I’m going on a diet from now on!!” Everyone is passionate when they go on a diet and yet, sooner or later, we often find ourselves ordering a pepperoni pizza late at night. We all know how the story ends. We thought this could be the real moment when people need Passion. Passion not only to be used to achieve their ultimate dream but something to help them to achieve the little goals in their everyday lives. To help people, we got the idea from a theory known as the ‘Profess Effect,’ which says that the more you let people know your goals, the more responsibility you feel, and the more likely you are to achieve those goals. Based on this theory, we created a campaign to help consumers to achieve their everyday goals with Passion. First, we collected consumers’ insights on a promotional mobile site, where visitors can list their everyday goals. Then we turned them into real ads or “Willboards” which it then displayed around Seoul. Also, we made a campaign video to promote this Willboards campaign. The video is about a girl who achieved her goals thanks to the Willboards. Integrated advertisement created by INNORED, South Korea for Maxim espresso T.O.P, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Cheil, South Korea for KT, within the category: Electronics, Technology.

Digital advertisement created by INNORED, South Korea for Kleenex, within the category: House, Garden.

Film advertisement created by Dal Communications, South Korea for SK Telecom, within the category: Electronics, Technology.

This is KLM's official YouTube channel where we share an insight into our world. Fly with our pilots in the Cockpit Tales, experience KLM in 360 degrees, visit our beautiful KLM destinations, enjoy the adventures of KLM's mascot Bluey and join our intern Julie van Hout on her mission to learn everything there is to know about KLM. Digital advertisement created by Nextround, South Korea for KLM, within the category: Transport.

A campaign which started from an app to help language settlement is being further developed as a collaborative project to support emotional settlement. Digital advertisement created by Cheil, South Korea for Samsung Medical Center, within the category: Public Interest, NGO.

Ambient advertisement created by INNORED, South Korea for AIA, within the category: Finance.

Film advertisement created by Wieden + Kennedy, South Korea for Nike, within the categories: Fashion, Retail Services.