Ambient advertisement created by INNORED, South Korea for Reebok, within the category: Fashion.

Film advertisement created by INNORED, South Korea for Tylenol, within the category: Pharmaceutical.

Ambient advertisement created by Innocean, South Korea for Hyundai, within the category: Automotive.

Ambient advertisement created by INNORED, South Korea for Chungjungone, within the category: Food.

In order to make people (located far away from E-Mart store) do shop at E-Mart, despite the geographical barrier, we created a "flying" store that flies to customers. The E-Mart truck-shaped balloon, equipped with a Wi-Fi router, can fly to every corner of city. Customers can then connect to the Wi-Fi signal and download coupons. That will enable them to immediately buy products using the E-Mart application. The flying store was so popular that even people who didn't shop online visited offline stores. Ambient advertisement created by Cheil, South Korea for E-Mart, within the category: Retail Services.

Digital advertisement created by AdQUA interactive, South Korea for Samsung, within the category: Finance.

Digital advertisement created by AdQUA, South Korea for AIA, within the category: Finance.

Film advertisement created by Serviceplan, South Korea for Pampers, within the category: House, Garden.

Outdoor advertisement created by Daehong, South Korea for Unicef, within the category: Public Interest, NGO.

Digital advertisement created by INNORED, South Korea for SK Telecom, within the category: Electronics, Technology.

A campaign which started from an app to help language settlement is being further developed as a collaborative project to support emotional settlement. Digital advertisement created by Cheil, South Korea for Samsung Medical Center, within the category: Public Interest, NGO.

Communication Application Interface Design: Yangkeun Kim Direct advertisement created by Cheil, South Korea for Emart, within the category: Retail Services.

The 2019 LG Gram has a huge display yet is compact and portable. A clever forced perspective trick illustrates this point. Film advertisement created by Gorilla Films, South Korea for LG, within the category: Electronics, Technology.

E-Mart, Korea's No.1 retail brand, is branching out its mobile business. We came up with an idea for customers to experience E-Mart's new mobile technology, "E-Mart Sale Navigation". The concept is to let customers know the location of discounted products in a huge store, through their smart phones. The application which was downloaded to your smartphone is able to communicate with light inside E-mart. Your smart phone receives shopping information; the location of special sale produts. Ambient advertisement created by Cheil, South Korea for E-Mart, within the category: Retail Services.

Digital advertisement created by INNORED, South Korea for Kleenex, within the category: House, Garden.

3M’s Post-it is known to the public as a daily functional stationary item. And this is familiar enough to be commonly associated with office supplies such as Xerox and FedEx. However consumers consider Post-it as functional commodity not as brand, which results in tough competition with low priced me-too brands. Main purpose of this campaign was to make consumers consider the product not just as a functional item, but a symbol of connecting people’s heart. Ambient advertisement created by INNORED, South Korea for 3M, within the category: Office Equipment.

Many people do not tend to wear seat belts in the long distance bus. Then, how can we solve this problem? Samsung Life came up with an idea. People usually spent their time with smartphone and because of that their battery went out quickly. So, we made ‘Charge your life.’ This charging system is consisted of the seat belt and wireless charging dock. Charging is available only when you wear the belt, because the dock is connected to the belt. Digital advertisement created by Dankook University, South Korea for Samsung, within the category: Electronics, Technology.

Film advertisement created by Cheil, South Korea for Samsung, within the category: Electronics, Technology.

Ambient advertisement created by Nextround, South Korea for Incheon, within the category: Transport.

Content advertisement created by Roughrise, South Korea for The Satanshop, within the category: Recreation, Leisure.