Digital advertisement created by INNORED, South Korea for BMW, within the category: Automotive.

Film advertisement created by Innocean, South Korea for Ministry of Environment South Korea, within the category: Public Interest, NGO.

Film advertisement created by Daehong, South Korea for Himart, within the category: Electronics, Technology.

Film advertisement created by Dal Communications, South Korea for SK Telecom, within the category: Electronics, Technology.

Many people do not tend to wear seat belts in the long distance bus. Then, how can we solve this problem? Samsung Life came up with an idea. People usually spent their time with smartphone and because of that their battery went out quickly. So, we made ‘Charge your life.’ This charging system is consisted of the seat belt and wireless charging dock. Charging is available only when you wear the belt, because the dock is connected to the belt. Digital advertisement created by Dankook University, South Korea for Samsung, within the category: Electronics, Technology.

Converts the most boring school bus into the most exciting school bus with a car window technology. Experiential advertisement created by Innocean, South Korea for Hyundai Motor Group, within the category: Automotive.

Digital advertisement created by INNORED, South Korea for Kleenex, within the category: House, Garden.

Ambient advertisement created by Cheil, South Korea for Samsung, within the category: Finance.

Ambient advertisement created by INNORED, South Korea for The North Face, within the category: Fashion.

Film advertisement created by INNORED, South Korea for Tylenol, within the category: Pharmaceutical.

Ambient advertisement created by INNORED, South Korea for Gmarket, within the category: Retail Services.

Ambient advertisement created by INNORED, South Korea for The North Face, within the category: Fashion.

Ambient advertisement created by INNORED, South Korea for Incruit, within the category: Professional Services.

Film advertisement created by HS AD, South Korea for Jinair, within the category: Transport.

Ambient advertisement created by INNORED, South Korea for Reebok, within the category: Fashion.

In Korea, Snickers has launched a campaign ‘You are not you when you are hungry’ 3 years ago. Koreans have witnessed how Snickers could transform celebrities such as Kara and Sistar, renowned k-pop stars. This December, Snickers tried to expand transforming experience to consumers at the university in Seoul. Hao Li, a professor who was chosen as one of 35 innovators under 35 by MIT Technology Review, led technology development by using real time animation with facial tracking to create magical experiences. Syncing with consumers facial expression and real time animation was a challenge, but it was successful in creating unforgettable experience to consumers and helped them understand the brand message ‘You are not you when you are hungry’ on the spot. Ambient advertisement created by INNORED, South Korea for Snickers, within the category: Confectionery, Snacks.

Film advertisement created by FCB, South Korea for Ritz, within the category: Confectionery, Snacks.

This is the first advertising to depict the future vision of Hyundai Motor Group. Beyond the technology advancement, we included human-friendly value to differentiate from others that only emphasize technology. Film advertisement created by Chai Communication, South Korea for Hyundai, within the category: Automotive.

Ambient advertisement created by HS AD, South Korea for Korea Tourism Organization, within the category: Hospitality, Tourism.

During the 7 days of this campaign, which took place in the waiting room of Yong-San Station, over 7,000 young participants took part and wrote their wishes on. Out of these wishes we granted 7. Ambient advertisement created by INNORED, South Korea for Chilsung Cider, within the category: Non-Alcoholic Drinks.