Ambient advertisement created by Innocean, South Korea for Hyundai, within the category: Automotive.

Ambient advertisement created by INNORED, South Korea for AIA, within the category: Finance.

In Korea, Snickers has launched a campaign ‘You are not you when you are hungry’ 3 years ago. Koreans have witnessed how Snickers could transform celebrities such as Kara and Sistar, renowned k-pop stars. This December, Snickers tried to expand transforming experience to consumers at the university in Seoul. Hao Li, a professor who was chosen as one of 35 innovators under 35 by MIT Technology Review, led technology development by using real time animation with facial tracking to create magical experiences. Syncing with consumers facial expression and real time animation was a challenge, but it was successful in creating unforgettable experience to consumers and helped them understand the brand message ‘You are not you when you are hungry’ on the spot. Ambient advertisement created by INNORED, South Korea for Snickers, within the category: Confectionery, Snacks.

Digital advertisement created by INNORED, South Korea for BMW, within the category: Automotive.

Ambient advertisement created by INNORED, South Korea for Reebok, within the category: Fashion.

Film advertisement created by Wieden + Kennedy, South Korea for Nike, within the categories: Fashion, Retail Services.

Digital advertisement created by Sungkyunkwan University, South Korea for Starbucks, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Nextround, South Korea for Incheon, within the category: Transport.

Ambient advertisement created by INNORED, South Korea for Incruit, within the category: Professional Services.

This is the first advertising to depict the future vision of Hyundai Motor Group. Beyond the technology advancement, we included human-friendly value to differentiate from others that only emphasize technology. Film advertisement created by Chai Communication, South Korea for Hyundai, within the category: Automotive.

Ambient advertisement created by INNORED, South Korea for Reebok, within the category: Fashion.

for Tomorrow is an ecosystem that allows users to access and share community-based innovations to bring to bear solutions that address the world’s escalating environmental and social crises. To celebrate six months since the launch of this initiative, Hyundai Motor Company and the United Nations Development Program (UNDP) released a video presenting three inspiring sustainable solutions developed by local innovators in Nepal, Nigeria, and the UK. This short film, created by Sid Lee, is about three people who are working to create a more sustainable world for all of us, the challenges they face, and how their determination has helped improve life in their communities and beyond. To learn more about the movement, visit: https://fortomorrow.org/ Integrated advertisement created by Sid Lee, South Korea for Hyundai, within the categories: Automotive, Public Interest, NGO.

During the 7 days of this campaign, which took place in the waiting room of Yong-San Station, over 7,000 young participants took part and wrote their wishes on. Out of these wishes we granted 7. Ambient advertisement created by INNORED, South Korea for Chilsung Cider, within the category: Non-Alcoholic Drinks.

Converts the most boring school bus into the most exciting school bus with a car window technology. Experiential advertisement created by Innocean, South Korea for Hyundai Motor Group, within the category: Automotive.

Film advertisement created by HS AD, South Korea for Korea Tourism Organization, within the category: Hospitality, Tourism.

'Adsafety' helps prevent unhealthy contents through Google's artificial intelligence that identifies images including video. AI exposes public service ads which is contrasting to unhealthy images. Public service ads are posted not only on YouTube but also in the ad space exposed on the website. Users will recognize critical aspects of the content, whether they intended to view it or not. Digital advertisement created by Dankook University, South Korea for Coalition for Better Ads, within the category: Electronics, Technology.

Film advertisement created by INNORED, South Korea for Eucerin, within the categories: Beauty, Pharmaceutical.

Digital advertisement created by AdQUA interactive, South Korea for Samsung, within the category: Finance.

Ambient advertisement created by INNORED, South Korea for Gmarket, within the category: Retail Services.

Digital advertisement created by INNORED, South Korea for SK Telecom, within the category: Electronics, Technology.