South Korea

Chatty School Bus

WVA

Converts the most boring school bus into the most exciting school bus with a car window technology. Experiential advertisement created by Innocean, South Korea for Hyundai Motor Group, within the category: Automotive.

Playing the song of Unification with the DMZ wire fence

WVA

Ambient advertisement created by Cheil, South Korea for Ministry of Unification, within the category: Public Interest, NGO.

London

WVA

Film advertisement created by Cheil, South Korea for Samsung, within the category: Electronics, Technology.

Wish

WVA

During the 7 days of this campaign, which took place in the waiting room of Yong-San Station, over 7,000 young participants took part and wrote their wishes on. Out of these wishes we granted 7. Ambient advertisement created by INNORED, South Korea for Chilsung Cider, within the category: Non-Alcoholic Drinks.

I am your father, 4

WVA

Film advertisement created by Innocean, South Korea for Ministry of Environment South Korea, within the category: Public Interest, NGO.

Acuvue Lottery

WVA

Three interesting points of the campaign! “Small but Big” When we think about plastic wastes, we usually think of items such as plastic bottles, plastic straws, plastic bags, etc. However, contact lenses are causing serious ocean pollution, even though they are smaller than other plastic waste. Moreover, in our daily lives, people were habitually throwing their contact lenses down the drain while using the bathroom. Therefore, we focused on recognizing people that this trivial habit can also pollute the ocean. “Nudge Idea” We didn’t just say “don’t use contact lenses!” or “you must throw away used lenses into the trash can!” Instead, we tried to induce people to throw used lenses into the trash can naturally. Therefore, we utilized the lens box (used for containing contact lenses) which people usually throw into the trash can. “Lottery X contact lens brand” To promote people’s participation in the campaign, we used the lottery’s procedure to award people prize money which will be used for environmental contribution under their names. Because people helped to protect nature, after participating campaign they can feel proud of themselves. Ambient advertisement created by Hongik University, South Korea for Acuvue, within the categories: Beauty, Health, Public Interest, NGO.

The Satanshop - Season 1

WVA

Content advertisement created by Roughrise, South Korea for The Satanshop, within the category: Recreation, Leisure.

Your Baby’s Dream Never Stops With Pampers

WVA

Film advertisement created by Serviceplan, South Korea for Pampers, within the category: House, Garden.

Taste It With Your Ears

WVA

Film advertisement created by FCB, South Korea for Ritz, within the category: Confectionery, Snacks.

Sale navigation

WVA

E-Mart, Korea's No.1 retail brand, is branching out its mobile business. We came up with an idea for customers to experience E-Mart's new mobile technology, "E-Mart Sale Navigation". The concept is to let customers know the location of discounted products in a huge store, through their smart phones. The application which was downloaded to your smartphone is able to communicate with light inside E-mart. Your smart phone receives shopping information; the location of special sale produts. Ambient advertisement created by Cheil, South Korea for E-Mart, within the category: Retail Services.