Ambient advertisement created by INNORED, South Korea for Reebok, within the category: Fashion.

Film advertisement created by Dal Communications, South Korea for SK Telecom, within the category: Electronics, Technology.

During the 7 days of this campaign, which took place in the waiting room of Yong-San Station, over 7,000 young participants took part and wrote their wishes on. Out of these wishes we granted 7. Ambient advertisement created by INNORED, South Korea for Chilsung Cider, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Nextround, South Korea for Incheon, within the category: Transport.

Film advertisement created by HS AD, South Korea for Korea Tourism Organization, within the category: Hospitality, Tourism.

Ambient advertisement created by Innocean, South Korea for Hyundai, within the category: Automotive.

Film advertisement created by Playground Production, South Korea for Hyundai, within the category: Automotive.

In order to make people (located far away from E-Mart store) do shop at E-Mart, despite the geographical barrier, we created a "flying" store that flies to customers. The E-Mart truck-shaped balloon, equipped with a Wi-Fi router, can fly to every corner of city. Customers can then connect to the Wi-Fi signal and download coupons. That will enable them to immediately buy products using the E-Mart application. The flying store was so popular that even people who didn't shop online visited offline stores. Ambient advertisement created by Cheil, South Korea for E-Mart, within the category: Retail Services.

Ambient advertisement created by INNORED, South Korea for AIA, within the category: Finance.

Outdoor advertisement created by Daehong, South Korea for Unicef, within the category: Public Interest, NGO.

Film advertisement created by INNORED, South Korea for Eucerin, within the categories: Beauty, Pharmaceutical.

This is the first advertising to depict the future vision of Hyundai Motor Group. Beyond the technology advancement, we included human-friendly value to differentiate from others that only emphasize technology. Film advertisement created by Chai Communication, South Korea for Hyundai, within the category: Automotive.

Many people do not tend to wear seat belts in the long distance bus. Then, how can we solve this problem? Samsung Life came up with an idea. People usually spent their time with smartphone and because of that their battery went out quickly. So, we made ‘Charge your life.’ This charging system is consisted of the seat belt and wireless charging dock. Charging is available only when you wear the belt, because the dock is connected to the belt. Digital advertisement created by Dankook University, South Korea for Samsung, within the category: Electronics, Technology.

Communication Application Interface Design: Yangkeun Kim Direct advertisement created by Cheil, South Korea for Emart, within the category: Retail Services.

Ambient advertisement created by Cheil, South Korea for KT, within the category: Electronics, Technology.

Film advertisement created by INNORED, South Korea for IOPE, within the category: Health.

Film advertisement created by INNORED, South Korea for Tylenol, within the category: Pharmaceutical.

Three interesting points of the campaign! “Small but Big” When we think about plastic wastes, we usually think of items such as plastic bottles, plastic straws, plastic bags, etc. However, contact lenses are causing serious ocean pollution, even though they are smaller than other plastic waste. Moreover, in our daily lives, people were habitually throwing their contact lenses down the drain while using the bathroom. Therefore, we focused on recognizing people that this trivial habit can also pollute the ocean. “Nudge Idea” We didn’t just say “don’t use contact lenses!” or “you must throw away used lenses into the trash can!” Instead, we tried to induce people to throw used lenses into the trash can naturally. Therefore, we utilized the lens box (used for containing contact lenses) which people usually throw into the trash can. “Lottery X contact lens brand” To promote people’s participation in the campaign, we used the lottery’s procedure to award people prize money which will be used for environmental contribution under their names. Because people helped to protect nature, after participating campaign they can feel proud of themselves. Ambient advertisement created by Hongik University, South Korea for Acuvue, within the categories: Beauty, Health, Public Interest, NGO.

Ambient advertisement created by INNORED, South Korea for Reebok, within the category: Fashion.