Ambient advertisement created by INNORED, South Korea for Reebok, within the category: Fashion.

Many people do not tend to wear seat belts in the long distance bus. Then, how can we solve this problem? Samsung Life came up with an idea. People usually spent their time with smartphone and because of that their battery went out quickly. So, we made ‘Charge your life.’ This charging system is consisted of the seat belt and wireless charging dock. Charging is available only when you wear the belt, because the dock is connected to the belt. Digital advertisement created by Dankook University, South Korea for Samsung, within the category: Electronics, Technology.

In Korea, Snickers has launched a campaign ‘You are not you when you are hungry’ 3 years ago. Koreans have witnessed how Snickers could transform celebrities such as Kara and Sistar, renowned k-pop stars. This December, Snickers tried to expand transforming experience to consumers at the university in Seoul. Hao Li, a professor who was chosen as one of 35 innovators under 35 by MIT Technology Review, led technology development by using real time animation with facial tracking to create magical experiences. Syncing with consumers facial expression and real time animation was a challenge, but it was successful in creating unforgettable experience to consumers and helped them understand the brand message ‘You are not you when you are hungry’ on the spot. Ambient advertisement created by INNORED, South Korea for Snickers, within the category: Confectionery, Snacks.

Film advertisement created by Daehong, South Korea for Himart, within the category: Electronics, Technology.

Digital advertisement created by HSAd, South Korea for LG, within the category: Electronics, Technology.

Film advertisement created by Innocean, South Korea for Ministry of Environment South Korea, within the category: Public Interest, NGO.

'Adsafety' helps prevent unhealthy contents through Google's artificial intelligence that identifies images including video. AI exposes public service ads which is contrasting to unhealthy images. Public service ads are posted not only on YouTube but also in the ad space exposed on the website. Users will recognize critical aspects of the content, whether they intended to view it or not. Digital advertisement created by Dankook University, South Korea for Coalition for Better Ads, within the category: Electronics, Technology.

Film advertisement created by Innocean, South Korea for Ministry of Environment South Korea, within the category: Public Interest, NGO.

High school students in Korea take countless exams to be prepared for SAT and often wind up rating themselves based on those exam scores. Cheil teamed up with EBS, South Korea’s education broadcasting TV network, to encourage students by telling them that they are already perfect no matter what grade they get – with the help of letters from their parents in a form of an exam paper. Digital advertisement created by Cheil, South Korea for EBS, within the category: Media.

3M’s Post-it is known to the public as a daily functional stationary item. And this is familiar enough to be commonly associated with office supplies such as Xerox and FedEx. However consumers consider Post-it as functional commodity not as brand, which results in tough competition with low priced me-too brands. Main purpose of this campaign was to make consumers consider the product not just as a functional item, but a symbol of connecting people’s heart. Ambient advertisement created by INNORED, South Korea for 3M, within the category: Office Equipment.

The 2019 LG Gram has a huge display yet is compact and portable. A clever forced perspective trick illustrates this point. Film advertisement created by Gorilla Films, South Korea for LG, within the category: Electronics, Technology.

This is KLM's official YouTube channel where we share an insight into our world. Fly with our pilots in the Cockpit Tales, experience KLM in 360 degrees, visit our beautiful KLM destinations, enjoy the adventures of KLM's mascot Bluey and join our intern Julie van Hout on her mission to learn everything there is to know about KLM. Digital advertisement created by Nextround, South Korea for KLM, within the category: Transport.

Film advertisement created by Innocean, South Korea for Ministry of Environment South Korea, within the category: Public Interest, NGO.

Digital advertisement created by AdQUA interactive, South Korea for Samsung, within the category: Finance.

Ambient advertisement created by INNORED, South Korea for Incruit, within the category: Professional Services.

Film advertisement created by INNORED, South Korea for Eucerin, within the categories: Beauty, Pharmaceutical.

This is the first advertising to depict the future vision of Hyundai Motor Group. Beyond the technology advancement, we included human-friendly value to differentiate from others that only emphasize technology. Film advertisement created by Chai Communication, South Korea for Hyundai, within the category: Automotive.

Ambient advertisement created by INNORED, South Korea for AIA, within the category: Finance.

Ambient advertisement created by INNORED, South Korea for Chungjungone, within the category: Food.