This is the first advertising to depict the future vision of Hyundai Motor Group. Beyond the technology advancement, we included human-friendly value to differentiate from others that only emphasize technology. Film advertisement created by Chai Communication, South Korea for Hyundai, within the category: Automotive.

Film advertisement created by Innocean, South Korea for Ministry of Environment South Korea, within the category: Public Interest, NGO.

Ambient advertisement created by INNORED, South Korea for Chungjungone, within the category: Food.

Film advertisement created by Serviceplan, South Korea for Pampers, within the category: House, Garden.

Ambient advertisement created by Nextround, South Korea for Incheon, within the category: Transport.

Glorious mountain views, fresh air and idyllic timber-framed houses. Life in Birdsville could be perfect but the small community faces a serious problem. Is this just a matter in Birdsville? Film advertisement created by INNOCEAN Worldwide, South Korea for Hyundai XCIENT Fuel Cell, within the category: Automotive.

for Tomorrow is an ecosystem that allows users to access and share community-based innovations to bring to bear solutions that address the world’s escalating environmental and social crises. To celebrate six months since the launch of this initiative, Hyundai Motor Company and the United Nations Development Program (UNDP) released a video presenting three inspiring sustainable solutions developed by local innovators in Nepal, Nigeria, and the UK. This short film, created by Sid Lee, is about three people who are working to create a more sustainable world for all of us, the challenges they face, and how their determination has helped improve life in their communities and beyond. To learn more about the movement, visit: https://fortomorrow.org/ Integrated advertisement created by Sid Lee, South Korea for Hyundai, within the categories: Automotive, Public Interest, NGO.

Content advertisement created by AdQUA interactive, South Korea for GS Caltex, within the categories: Industrial, Agriculture, Public Interest, NGO.

Ambient advertisement created by Cheil, South Korea for Ministry of Unification, within the category: Public Interest, NGO.

Film advertisement created by Cheil, South Korea for Samsung, within the category: Electronics, Technology.

Converts the most boring school bus into the most exciting school bus with a car window technology. Experiential advertisement created by Innocean, South Korea for Hyundai Motor Group, within the category: Automotive.

A campaign which started from an app to help language settlement is being further developed as a collaborative project to support emotional settlement. Digital advertisement created by Cheil, South Korea for Samsung Medical Center, within the category: Public Interest, NGO.

Digital advertisement created by HSAd, South Korea for LG, within the category: Electronics, Technology.

Film advertisement created by INNORED, South Korea for Eucerin, within the categories: Beauty, Pharmaceutical.

In Korea, Snickers has launched a campaign ‘You are not you when you are hungry’ 3 years ago. Koreans have witnessed how Snickers could transform celebrities such as Kara and Sistar, renowned k-pop stars. This December, Snickers tried to expand transforming experience to consumers at the university in Seoul. Hao Li, a professor who was chosen as one of 35 innovators under 35 by MIT Technology Review, led technology development by using real time animation with facial tracking to create magical experiences. Syncing with consumers facial expression and real time animation was a challenge, but it was successful in creating unforgettable experience to consumers and helped them understand the brand message ‘You are not you when you are hungry’ on the spot. Ambient advertisement created by INNORED, South Korea for Snickers, within the category: Confectionery, Snacks.

Film advertisement created by Innocean, South Korea for Ministry of Environment South Korea, within the category: Public Interest, NGO.

Digital advertisement created by INNORED, South Korea for SK Telecom, within the category: Electronics, Technology.

Ambient advertisement created by INNORED, South Korea for Reebok, within the category: Fashion.

Ambient advertisement created by INNORED, South Korea for Incruit, within the category: Professional Services.

Ambient advertisement created by Innocean, South Korea for Hyundai, within the category: Automotive.