3M’s Post-it is known to the public as a daily functional stationary item. And this is familiar enough to be commonly associated with office supplies such as Xerox and FedEx. However consumers consider Post-it as functional commodity not as brand, which results in tough competition with low priced me-too brands. Main purpose of this campaign was to make consumers consider the product not just as a functional item, but a symbol of connecting people’s heart. Ambient advertisement created by INNORED, South Korea for 3M, within the category: Office Equipment.

Digital advertisement created by Sungkyunkwan University, South Korea for Starbucks, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by INNORED, South Korea for Reebok, within the category: Fashion.

Film advertisement created by Dal Communications, South Korea for SK Telecom, within the category: Electronics, Technology.

Digital advertisement created by AdQUA interactive, South Korea for Samsung, within the category: Finance.

Film advertisement created by FCB, South Korea for Ritz, within the category: Confectionery, Snacks.

Film advertisement created by HS AD, South Korea for Korea Tourism Organization, within the category: Hospitality, Tourism.

Film advertisement created by Playground Production, South Korea for Hyundai, within the category: Automotive.

Film advertisement created by Innocean, South Korea for Ministry of Environment South Korea, within the category: Public Interest, NGO.

Ambient advertisement created by Cheil, South Korea for KT, within the category: Electronics, Technology.

Digital advertisement created by HSAd, South Korea for LG, within the category: Electronics, Technology.

Digital advertisement created by INNORED, South Korea for BMW, within the category: Automotive.

for Tomorrow is an ecosystem that allows users to access and share community-based innovations to bring to bear solutions that address the world’s escalating environmental and social crises. To celebrate six months since the launch of this initiative, Hyundai Motor Company and the United Nations Development Program (UNDP) released a video presenting three inspiring sustainable solutions developed by local innovators in Nepal, Nigeria, and the UK. This short film, created by Sid Lee, is about three people who are working to create a more sustainable world for all of us, the challenges they face, and how their determination has helped improve life in their communities and beyond. To learn more about the movement, visit: https://fortomorrow.org/ Integrated advertisement created by Sid Lee, South Korea for Hyundai, within the categories: Automotive, Public Interest, NGO.

Ambient advertisement created by INNORED, South Korea for The North Face, within the category: Fashion.

Content advertisement created by AdQUA interactive, South Korea for GS Caltex, within the categories: Industrial, Agriculture, Public Interest, NGO.

Many people do not tend to wear seat belts in the long distance bus. Then, how can we solve this problem? Samsung Life came up with an idea. People usually spent their time with smartphone and because of that their battery went out quickly. So, we made ‘Charge your life.’ This charging system is consisted of the seat belt and wireless charging dock. Charging is available only when you wear the belt, because the dock is connected to the belt. Digital advertisement created by Dankook University, South Korea for Samsung, within the category: Electronics, Technology.

Ambient advertisement created by INNORED, South Korea for The North Face, within the category: Fashion.

Film advertisement created by Cheil, South Korea for Samsung, within the category: Electronics, Technology.

Ambient advertisement created by INNORED, South Korea for Incruit, within the category: Professional Services.