For soccer lovers, UFFA is the biggest festival in a year. They eager to feel the atmosphere of the ground and passion. But, there are many limits. How can we enjoy the soccer more exciting and dynamic? Why not sharing memorable moments with my favorite players? Heineken, the greatest support of soccer and the fans, invites you to the new world. Every player on the ground wears a uniform, and we are going to put micro cameras on their chest. On the bottom side of the bottle cap, there is a ‘star code’. With this, you can enter the application. Choose the game you want and click uniform number of your favorite player. And you can participate in the game through the player’s eyes using micro camera. Digital advertisement created by Dankook University, South Korea for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by Innocean, South Korea for Ministry of Environment South Korea, within the category: Public Interest, NGO.

Film advertisement created by INNORED, South Korea for IOPE, within the category: Health.

Many people do not tend to wear seat belts in the long distance bus. Then, how can we solve this problem? Samsung Life came up with an idea. People usually spent their time with smartphone and because of that their battery went out quickly. So, we made ‘Charge your life.’ This charging system is consisted of the seat belt and wireless charging dock. Charging is available only when you wear the belt, because the dock is connected to the belt. Digital advertisement created by Dankook University, South Korea for Samsung, within the category: Electronics, Technology.

Film advertisement created by Innocean, South Korea for Ministry of Environment South Korea, within the category: Public Interest, NGO.

The North Face wanted to highlight the unique experience of the ‘lightness’ of Enjoy Air Down that sets it apart from other brands by casting a spotlight on the jacket’s features in a fun and unusual way. The campaign focused on ‘AIR’ among the numerous other elements that are associated with ‘lightness’ and presented ‘Downs that are lifted by air’ to convey this concept in a dramatic fashion. To do this, Innored created a unique hands-on experience for consumers to try “Enjoy Air Down” at The North Face in Seoul. Visitors to the specially-constructed store were led out into a large outdoor exploration zone with ten large openings in the floor that resembled the iconic arcade game Whac-A-Mole. When store patrons agreed to “Enjoy Air Down with Your Exploration”, an Air Down jacket suddenly popped up from one of the holes and hovered in mid-air. People were given 60 seconds to try to grab the jacket before it dropped back in the hole. If they missed, then another popped up, suspended in mid-air, from one of the ten holes. And so on and so on, with users frantically trying to grab the jacket before it disappeared back down the hole. The result is a fun-filled 60-seconds of people running, jumping, and rolling around trying to catch the down jacket as it floated in the air. With this unique consumer experience, The North Face was able to convey both ‘the joy of exploring’ and the ‘lightness’ of the product in a fun and very entertaining way. Ambient advertisement created by INNORED, South Korea for The North Face, within the categories: Fashion, Retail Services.

Film advertisement created by Cheil, South Korea for Samsung, within the category: Electronics, Technology.

Ambient advertisement created by INNORED, South Korea for Chungjungone, within the category: Food.

Ambient advertisement created by Innocean, South Korea for Hyundai, within the category: Automotive.

Digital advertisement created by INNORED, South Korea for SK Telecom, within the category: Electronics, Technology.

Film advertisement created by Playground Production, South Korea for Hyundai, within the category: Automotive.

This is KLM's official YouTube channel where we share an insight into our world. Fly with our pilots in the Cockpit Tales, experience KLM in 360 degrees, visit our beautiful KLM destinations, enjoy the adventures of KLM's mascot Bluey and join our intern Julie van Hout on her mission to learn everything there is to know about KLM. Digital advertisement created by Nextround, South Korea for KLM, within the category: Transport.

Film advertisement created by Daehong, South Korea for Himart, within the category: Electronics, Technology.

High school students in Korea take countless exams to be prepared for SAT and often wind up rating themselves based on those exam scores. Cheil teamed up with EBS, South Korea’s education broadcasting TV network, to encourage students by telling them that they are already perfect no matter what grade they get – with the help of letters from their parents in a form of an exam paper. Digital advertisement created by Cheil, South Korea for EBS, within the category: Media.

Digital advertisement created by INNORED, South Korea for Kleenex, within the category: House, Garden.

Digital advertisement created by AdQUA interactive, South Korea for Samsung, within the category: Finance.

Film advertisement created by INNORED, South Korea for Tylenol, within the category: Pharmaceutical.

Ambient advertisement created by Cheil, South Korea for KT, within the category: Electronics, Technology.

During the 7 days of this campaign, which took place in the waiting room of Yong-San Station, over 7,000 young participants took part and wrote their wishes on. Out of these wishes we granted 7. Ambient advertisement created by INNORED, South Korea for Chilsung Cider, within the category: Non-Alcoholic Drinks.

Film advertisement created by Innocean, South Korea for Ministry of Environment South Korea, within the category: Public Interest, NGO.