Direct advertisement created by Grey, Bangladesh for Regain, within the category: Health.

This year on ‘The International Day for the Elderly’, we took an initiative to highlight the role of the elderly in society and raising awareness of the challenges they face in today’s world. To raise awareness about this issue, we have emphasized the toll time takes on an aging father and his son. Time plays a large role in our relationships – those who once raised us and cared for us become those in need of our care and assistance. We love them, perhaps in many ways we provide for them. But time is the one thing we fail to give to the elderly. Time is always the one thing we run out of. It is our responsibility to be compassionate and attentive to people, whose bodies and minds are failing them because of the hands of time. We should appreciate the elderly while we still have the chance, while there’s still time. Film advertisement created by Mediumrare, Bangladesh for Frutika, within the category: Food.

According to recent reports, a divorce takes place every hour in Dhaka city. In the last decade, the divorce rate has increased by a massive 34% throughout the country, according to the Bangladesh Bureau of Statistics (BBS). Some of the most common reasons stem from an inability to maintaining a conjugal life, drug addiction, extra marital affairs, incurable diseases, physical assault, dowry, premature marriage and infertility. Yet age old notions about divorce exist widely and very often women, especially, are stigmatised, even today. Somehow, the label of ‘divorcee’ is a social red flag, a mark one can’t remove. Breaking the taboo of divorce is essential, but so is giving hope and highlighting the importance of self love. It’s impossible to move forward, fight social stigmas or face scrutiny if we can’t at first love ourselves. Here, we celebrate self love on Valentines Day. The hardest and the most rewarding form of affection is what we show ourselves. GrameenPhone is the largest telecom company in Bangladesh and growing every day. It’s campaigns impact millions, creating a natural social responsibility. This particular campaign has struck a chord with many. It is important to remember that: life will often be unkind to us, so being kind to ourselves is the least one can do.

This is a story of an indomitable talented underprivileged boy of Patuakhali Imran Hassan and a blind girl Salina Akhter from Dhaka, Bangladesh. They have surpassed all the obstacles from the life with the help of Dutch Bangla Bank Scholarship. This bank has created and extended their hands towards them to fulfill their dreams and able them for the future. Dutch Bangla Bank Limited has been providing Education scholarships to thousands of meritorious yet underprivileged and physically challenged students from all across Bangladesh for the past 13 years beginning its journey in 2005. Throughout the journey many inspiring stories were heard of indomitable meritorious students whom despite their challenges wanted to keep on moving forward. Dutch Bangla Bank became their friend in need and helped them through their scholarship program. Our plan was to put a dramatic representation of this stories and bring out the emotions that the viewers could relate to. Their stories, struggles & hardships and their will to achieve along with how Dutch Bangla bank helped was put forward. Film advertisement created by Mattra, Bangladesh for Dutch Bangla Bank Scholarship, within the category: Finance.

Child abuse in Bangladesh is a silent crime. Disable children is more vulnerable to abuse. In recent days it's turning to a common phenomenon in our country. When sexual abuse has happened, a child can create a variety of upsetting emotions, thoughts, and behaviors. Indeed a few years old, who can't know the sexual act isn't right, will develop problems resulting in the powerlessness to adapt to the overstimulation. Once a child is a victim of sexual abuse, the child may get withdrawn and doubtful of grown-ups, and can get to be suicidal. So in this Circumstance, Mustache LTD tagged along with "Shoishob" a renowned kids Fashion brand and NGO Yellow Brick Road wanted to do something and make it an anti-child abuse campaign Nationwide. So the main objective of this campaign is to ensure a better and safer childhood ( Shoishob) for children. As part of the campaign, they are arranging school activations as well to raise awareness among the guardians. In some reputed school children will fly gas balloons black in color which implies the eradication of the darkness of mind which should be flown away. In different import points of Dhaka city, there will be people standing with play cards where the main message is to ensure the children's safe childhood. All these campaigns will be run parallelly both in Digital media and as BTL activities as well. This whole CSR campaign is to ensure the safe childhood of children.

A win is only a win when you've experienced loss. The Bangladesh Premiere League (BPL) is one of the most exciting sporting events of the nation with fans passionately rooting for their teams to win. When most BPL campaigns for teams focus on winning, the "Khulna Titans- Beyond Winning" campaign looks at a more vulnerable side to competitive sports. Behind every win there are countless losses. Failures, hardships and unimaginable odds shape us into the heroes we have the potential to be. Instead of a video solely promoting the joy and celebration of winning, we explore the vulnerability of failing, the power of hope in times of despair. The campaign portrays an honest look at the importance of failure by exploring the insecurities and hardships a cricketer faces in training. The true spirit of cricket is much larger than winning, it’s about hope and perseverance.Everyone has the capacity to be a winner. Only through indomitable will and undying effort they can conquer what is deemed hopeless and unattainable. In the cutthroat world of Bangladeshi cricket where everyone is determined to win, the message of growth through hardship is a phenomenal one - an intimate yet bold statement. Film advertisement created by Mediumrare, Bangladesh for Khulna Titans, within the category: Sports.

Dhaka, one of the largest mega cities in the world houses approx. 18 million people. The economic development has been tremendous in the last one decade. This attracted influx of population to migrate and live in the capital, leaving their home town behind. This led to a population unaware of pedestrian traffic rules and regulations. One being, Zebra crossing. Apex, one of the largest footwear company in Bangladesh, known by almost everyone, took it to street with countries very first Street Fashion Show on Zebra crossing promoting road safety and usage. Experiential advertisement created by Grey, Bangladesh for Apex Footwear Limited, within the category: Fashion.

In Bangladesh, every 80 out of 100 women face violence in some form or another in their lives and in most cases their stories remain unheard of. Where hair is the most beautiful thing of any women, it is also used as a common tool to assault them. As a result, many women silently cut their hair off just to save themselves from getting abused.

Bangladesh got its freedom 49 years ago on 16th December 1971. Those who fought for our independence are almost towards their ending lines due to age. As most youngsters of our country find solace in the solution of fleeing the country rather than making it their own. We wanted to remind them of the fact that those who looked after the country as sentries for so long won't be here forever and it is their duty to take the country forward as we bid farewell to a generation of fighters and caregivers. Film advertisement created by Wunderman Thompson, Bangladesh for Nestle, within the category: Confectionery, Snacks.

How do you further ignite the passion of Bangladeshis towards their beloved teams of Brazil and Argentina during the football world cup? We designed an interactive football game using Kinect which gave young Bangladeshis to get into the shoes of their heroes and bring glory to their beloved teams. Ambient advertisement created by Ice9 Interactive, Bangladesh for Robi, within the category: Electronics, Technology.

JurisTech is a Malaysian FinTech company. We make enterprise solutions for banks such as loan origination and debt collection software. One of the challenges we face is that our employees have a lot of difficulty explaining what we do to their friends and loved ones without having them fall asleep mid-explanation. So we decided to explain what we do by using physical representation of our software (flying robots from the future with laser scanners and stuff).

Bangladesh is the only country to have shed blood for the rights to language. In 21st February 1952, several University Students sacrificed their lives in protesting against the then ruling Government decision of imposing Urdu as the only state language of Bangladesh (Then East Pakistan). Recognizing such a noble act by the language martyrs, UNICEF, in 1999, decided to declare 21st February as the International Mother Language Day. Bangladeshis today recognize the song ‘Amar Bhai er Rokte Rangano Ekushe February” (My Brother’s Blood Spattered on 21st February) as the most influential musical piece remembering the sacrifice made by the martyrs. On International Mother Language day – 21st February, Grameenphone, through a unique Digital content, paid a tribute to Late Altaf Mahmud – the composer of this very song. We believe that the student’s combined voice, and languages will shed a whole new light on the iconic song. Content advertisement created by Grey, Bangladesh for Grameenphone, within the category: Public Interest, NGO.

In Bangladesh, 94% of women commuting in public transport have experienced some form of sexual harassment. All of us have a role to play in ensuring women's safety in public transport. Raise your voice against sexual harassment.

In the saturated telco scene of Bangladesh, customers seek three major things from their operators – price, network and offers. Price is the key recommendation driver and Banglalink has been catering price benefits for their customers. This thematic is a continuation of the story, where we previously claimed Banglalink as the “Champion of giving more”. Now, this TVC showed the customers’ point of view, where they get happier after receiving Banglalink offers that gives them more of everything than anyone else in the market. We created three specific dance moves that symbolizes “With Banglalink”, “getting more” and “happiness” to communicate the brand proposition consecutively. We took Shakib Khan and Nusrat Faria as our protagonists who have a huge fan following in Bangladesh. Using them as protagonists have helped us to generate huge response and positive word of mouth. These dance moves went viral in tiktok and other social media platforms as thousands of people replicated the dance move there. Integrated advertisement created by JWT, Bangladesh for Banglalink, within the category: Electronics, Technology.

The Gas Saving Burner, a stove that burns gas and saves it as well! This stove uses a very simple and cost effective mechanism, pressure lever, found everywhere in the local market. A pressure lever is adjusted to the gas pipe and activates the stove fire upon getting the pressure from the cooking utensil. Upon removal of the cooking vessel, the lever stops the gas flow. Direct advertisement created by Grey, Bangladesh for RFL Gas Stove, within the category: House, Garden.

Film advertisement created by Geeky Social, Bangladesh for Fresh Cement, within the category: House, Garden.

Film advertisement created by Asiatic, Bangladesh for Banglalink, within the category: Electronics, Technology.

As per Airtel's global partnership with Manchester United Football Club, Airtel Bangladesh launched a campaign promoting Value Added Services and customized Simpack for hardcore Man Utd fans in the country. The brief - for those who can't stop thinking about Man Utd, Airtel is providing the ultimate services to stay connected to their favorite club all the time.

Ambient advertisement created by Grey, Bangladesh for HMBR, within the category: House, Garden.

Independence is more than a moment in history, it’s a legacy. In 1971, Bangladesh gained its independence – a glorious occasion we celebrate every 26th March. With these national celebrations come joy, hope and sentimentality; yet, we forget that independence is not simply an achievement, it is a complex idea that comes with constant struggle and responsibility, from the individual as well as a culture.Surrounding Independence Day every year, the media has a tendency to be tackily sentimental and traditionally monotonous in their themes and communication. However, with this campaign, we decided to break the mold with a genuinely disruptive and bold take on the meaning of freedom – using the power of slam poetry. A new direction for a telecom giant such as Grameenphone, the spoken word piece is raw, powerful and visceral. With electric visuals, immersive sound design and a complex narrative, the campaign is truly innovative in terms of the usual Independence Day content in Bangladesh. The AV features a young woman waking up and narrating how the basic beauties of life, and independence form a double edged sword. As sweeping, colorful and hard hitting visuals take us on a trip across the nation – we see the everyday hypocrisies, pollution and crimes that we casually excuse as well as the hope, connections and progress coming our way, only to be dismantled by debates and the natural divide that comes as a token conundrum of a world brought close by the digital media, yet torn so much further apart. Taking off the rose coloured glasses of sentimentality, the multifaceted notions of freedom are explored with the power of slam poetry. Amidst a vast sea of sentimental content, this AV is both thought provoking and disruptive, reinstating the values that come with freedom and establishing Grameen Phone as a brand that prioritizes the nation’s ideals. Film advertisement created by Mediumrare, Bangladesh for Grameenphone, within the category: Electronics, Technology.