Outdoor advertisement created by Grey, Bangladesh for Ministry of Religious Affairs Bangladesh, within the category: Public Interest, NGO.

Child abuse in Bangladesh is a silent crime. Disable children is more vulnerable to abuse. In recent days it's turning to a common phenomenon in our country. When sexual abuse has happened, a child can create a variety of upsetting emotions, thoughts, and behaviors. Indeed a few years old, who can't know the sexual act isn't right, will develop problems resulting in the powerlessness to adapt to the overstimulation. Once a child is a victim of sexual abuse, the child may get withdrawn and doubtful of grown-ups, and can get to be suicidal. So in this Circumstance, Mustache LTD tagged along with "Shoishob" a renowned kids Fashion brand and NGO Yellow Brick Road wanted to do something and make it an anti-child abuse campaign Nationwide. So the main objective of this campaign is to ensure a better and safer childhood ( Shoishob) for children. As part of the campaign, they are arranging school activations as well to raise awareness among the guardians. In some reputed school children will fly gas balloons black in color which implies the eradication of the darkness of mind which should be flown away. In different import points of Dhaka city, there will be people standing with play cards where the main message is to ensure the children's safe childhood. All these campaigns will be run parallelly both in Digital media and as BTL activities as well. This whole CSR campaign is to ensure the safe childhood of children.

Words hurt, even if it’s just online. Cyberbully is a grave matter all over the world, even so in Bangladesh where 47% of the nation’s growing online culture has faced some form of cyberbullying. To address this issue, we’ve created an anti-cyberbullying campaign for Grameen Phone/Telenor, the largest mobile operator in Bangladesh. Grameen Phone’s massive customer base and presence as a trustworthy national brand makes them perfect for this campaign to be highly impactful. Often, online forms of violence are not considered consequential or problematic, leaving many anti-cyberbullying messages to be ineffective. Our campaign addresses this head on by drawing shocking parallels between cyberbullying and physical torture. The graphic depiction of online violence in such visceral fashion instantly draws attention to the issue while also establishing a coherent message – cyber violence is just as real as any other kind. Grameen Phone’s campaign is the first step to combating this issue. Further collaborations with Bangladesh’s national ITC division are underway to take this campaign forward and create a hotline to address cyberbullying. Film advertisement created by Mediumrare, Bangladesh for Telenor, within the category: Electronics, Technology.

As per Airtel's global partnership with Manchester United Football Club, Airtel Bangladesh launched a campaign promoting Value Added Services and customized Simpack for hardcore Man Utd fans in the country. The brief - for those who can't stop thinking about Man Utd, Airtel is providing the ultimate services to stay connected to their favorite club all the time.

In Bangladesh, every 80 out of 100 women face violence in some form or another in their lives and in most cases their stories remain unheard of. Where hair is the most beautiful thing of any women, it is also used as a common tool to assault them. As a result, many women silently cut their hair off just to save themselves from getting abused.

Independence is more than a moment in history, it’s a legacy. In 1971, Bangladesh gained its independence – a glorious occasion we celebrate every 26th March. With these national celebrations come joy, hope and sentimentality; yet, we forget that independence is not simply an achievement, it is a complex idea that comes with constant struggle and responsibility, from the individual as well as a culture.Surrounding Independence Day every year, the media has a tendency to be tackily sentimental and traditionally monotonous in their themes and communication. However, with this campaign, we decided to break the mold with a genuinely disruptive and bold take on the meaning of freedom – using the power of slam poetry. A new direction for a telecom giant such as Grameenphone, the spoken word piece is raw, powerful and visceral. With electric visuals, immersive sound design and a complex narrative, the campaign is truly innovative in terms of the usual Independence Day content in Bangladesh. The AV features a young woman waking up and narrating how the basic beauties of life, and independence form a double edged sword. As sweeping, colorful and hard hitting visuals take us on a trip across the nation – we see the everyday hypocrisies, pollution and crimes that we casually excuse as well as the hope, connections and progress coming our way, only to be dismantled by debates and the natural divide that comes as a token conundrum of a world brought close by the digital media, yet torn so much further apart. Taking off the rose coloured glasses of sentimentality, the multifaceted notions of freedom are explored with the power of slam poetry. Amidst a vast sea of sentimental content, this AV is both thought provoking and disruptive, reinstating the values that come with freedom and establishing Grameen Phone as a brand that prioritizes the nation’s ideals. Film advertisement created by Mediumrare, Bangladesh for Grameenphone, within the category: Electronics, Technology.

This year on ‘The International Day for the Elderly’, we took an initiative to highlight the role of the elderly in society and raising awareness of the challenges they face in today’s world. To raise awareness about this issue, we have emphasized the toll time takes on an aging father and his son. Time plays a large role in our relationships – those who once raised us and cared for us become those in need of our care and assistance. We love them, perhaps in many ways we provide for them. But time is the one thing we fail to give to the elderly. Time is always the one thing we run out of. It is our responsibility to be compassionate and attentive to people, whose bodies and minds are failing them because of the hands of time. We should appreciate the elderly while we still have the chance, while there’s still time. Film advertisement created by Mediumrare, Bangladesh for Frutika, within the category: Food.

For hundred of years, women of Ghuddirdanga, a remote village situated in Satkhira District- Bangladesh, had been fighting against the “Mohajons” (intermediaries) for the right price of their produced goods. Moreover, they were struggling to get the expected outcome compared to their efforts due to the lack of proper knowledge regarding modern farming methods. A local entrepreneur came forward to solve the problems of this women and started collecting dairy products from these women for his dairy shop at right price. To strengthen this initiative, Shwapno, the largest retail chain of Bangladesh, has undertaken a great project with the help of USAID where an expert trains these Ghuddirdanga's women how to farm, milk, preserve, transport and sell in a hygienic and appropriate method. Because of this project, the women now know the details of modern farming and their overall milk production been increased significantly. This collaboration does not end here, Shwapno has decided to distribute dairy products, made from the raw milk provided by Ghuddirdanga, through its numerous outlets under the “SHUDDHO” brand. Finally the incredible women of this locality rightfully received what they deserved and furthermore.

The Gas Saving Burner, a stove that burns gas and saves it as well! This stove uses a very simple and cost effective mechanism, pressure lever, found everywhere in the local market. A pressure lever is adjusted to the gas pipe and activates the stove fire upon getting the pressure from the cooking utensil. Upon removal of the cooking vessel, the lever stops the gas flow. Direct advertisement created by Grey, Bangladesh for RFL Gas Stove, within the category: House, Garden.

In the saturated telco scene of Bangladesh, customers seek three major things from their operators – price, network and offers. Price is the key recommendation driver and Banglalink has been catering price benefits for their customers. This thematic is a continuation of the story, where we previously claimed Banglalink as the “Champion of giving more”. Now, this TVC showed the customers’ point of view, where they get happier after receiving Banglalink offers that gives them more of everything than anyone else in the market. We created three specific dance moves that symbolizes “With Banglalink”, “getting more” and “happiness” to communicate the brand proposition consecutively. We took Shakib Khan and Nusrat Faria as our protagonists who have a huge fan following in Bangladesh. Using them as protagonists have helped us to generate huge response and positive word of mouth. These dance moves went viral in tiktok and other social media platforms as thousands of people replicated the dance move there. Integrated advertisement created by JWT, Bangladesh for Banglalink, within the category: Electronics, Technology.

This is a story of an indomitable talented underprivileged boy of Patuakhali Imran Hassan and a blind girl Salina Akhter from Dhaka, Bangladesh. They have surpassed all the obstacles from the life with the help of Dutch Bangla Bank Scholarship. This bank has created and extended their hands towards them to fulfill their dreams and able them for the future. Dutch Bangla Bank Limited has been providing Education scholarships to thousands of meritorious yet underprivileged and physically challenged students from all across Bangladesh for the past 13 years beginning its journey in 2005. Throughout the journey many inspiring stories were heard of indomitable meritorious students whom despite their challenges wanted to keep on moving forward. Dutch Bangla Bank became their friend in need and helped them through their scholarship program. Our plan was to put a dramatic representation of this stories and bring out the emotions that the viewers could relate to. Their stories, struggles & hardships and their will to achieve along with how Dutch Bangla bank helped was put forward. Film advertisement created by Mattra, Bangladesh for Dutch Bangla Bank Scholarship, within the category: Finance.

What’s the best wedding gift a parent can give? BRAC, the world’s largest NGO, celebrates 16 Days of Activism - and one of its targets is raising awareness about domestic violence. A Bengali wedding is a joyous occasion, rich in culture and festivities - but what follows isn’t always happily ever after. Seven out of ten women face violence at the hands of their husbands, at least once. What can make matters worse is not having one’s family’s support in such times. A common tradition in South Asian weddings is to see the ceremony as a “send off” for the bride, now considered part of a whole new family. The biggest gift that a parent can give their daughters on their wedding day is thus, simply reassurance - knowing there’s always a home to come back to, a safe space to share one’s life. Another goal of BRAC’s campaign is also redefining masculinity. With media rampantly depicting toxic masculinity, or pointing fingers at it, it is refreshing to have positive aspirational portrayals of male figures - like a father lovingly looking out for his daughter. A little compassion and support goes a long way in changing lives. Sometimes, it’s the best possible gift we can give to our loved ones. Film advertisement created by medium rare, Bangladesh for BRAC, within the category: Public Interest, NGO.

Film advertisement created by Asiatic, Bangladesh for skitto, within the category: Electronics, Technology.

Film advertisement created by JWT, Bangladesh for G-Gas, within the category: Industrial, Agriculture.

In Bangladesh, 94% of women commuting in public transport have experienced some form of sexual harassment. All of us have a role to play in ensuring women's safety in public transport. Raise your voice against sexual harassment.

Bangladesh got its freedom 49 years ago on 16th December 1971. Those who fought for our independence are almost towards their ending lines due to age. As most youngsters of our country find solace in the solution of fleeing the country rather than making it their own. We wanted to remind them of the fact that those who looked after the country as sentries for so long won't be here forever and it is their duty to take the country forward as we bid farewell to a generation of fighters and caregivers. Film advertisement created by Wunderman Thompson, Bangladesh for Nestle, within the category: Confectionery, Snacks.

Film advertisement created by Empty Yard, Bangladesh for Spreeha, within the category: Public Interest, NGO.

Women endure a lot of teasing throughout their lives, specially in developing countries. At different stages of life, they get demotivated, devalued and mocked. Despite being teased, they never stop trying doing something new everyday, breaking barriers every moment. This is an incredible journey for women and in this journey not only they have role to play, it is the duty of their male counterpart to play a significant role here. This lifelong incredible journey can greatly be motivated with inspiring words from male counterpart. The campaign tried to show how important men's words towards women and why men should play a key role as well towards women empowerment through a little motivation. Film advertisement created by El Momento, Bangladesh for Standard Finis Oil Co., within the categories: Food, House, Garden, Public Interest, NGO.

Film advertisement created by Geeky Social, Bangladesh for Fresh Cement, within the category: House, Garden.

Dhaka, one of the largest mega cities in the world houses approx. 18 million people. The economic development has been tremendous in the last one decade. This attracted influx of population to migrate and live in the capital, leaving their home town behind. This led to a population unaware of pedestrian traffic rules and regulations. One being, Zebra crossing. Apex, one of the largest footwear company in Bangladesh, known by almost everyone, took it to street with countries very first Street Fashion Show on Zebra crossing promoting road safety and usage. Experiential advertisement created by Grey, Bangladesh for Apex Footwear Limited, within the category: Fashion.