In Bangladesh, 94% of women commuting in public transport have experienced some form of sexual harassment. All of us have a role to play in ensuring women's safety in public transport. Raise your voice against sexual harassment.

Film advertisement created by Grey, Bangladesh for UCB, within the category: Finance.

A win is only a win when you've experienced loss. The Bangladesh Premiere League (BPL) is one of the most exciting sporting events of the nation with fans passionately rooting for their teams to win. When most BPL campaigns for teams focus on winning, the "Khulna Titans- Beyond Winning" campaign looks at a more vulnerable side to competitive sports. Behind every win there are countless losses. Failures, hardships and unimaginable odds shape us into the heroes we have the potential to be. Instead of a video solely promoting the joy and celebration of winning, we explore the vulnerability of failing, the power of hope in times of despair. The campaign portrays an honest look at the importance of failure by exploring the insecurities and hardships a cricketer faces in training. The true spirit of cricket is much larger than winning, it’s about hope and perseverance.Everyone has the capacity to be a winner. Only through indomitable will and undying effort they can conquer what is deemed hopeless and unattainable. In the cutthroat world of Bangladeshi cricket where everyone is determined to win, the message of growth through hardship is a phenomenal one - an intimate yet bold statement. Film advertisement created by Mediumrare, Bangladesh for Khulna Titans, within the category: Sports.

Bangladesh is the only country to have shed blood for the rights to language. In 21st February 1952, several University Students sacrificed their lives in protesting against the then ruling Government decision of imposing Urdu as the only state language of Bangladesh (Then East Pakistan). Recognizing such a noble act by the language martyrs, UNICEF, in 1999, decided to declare 21st February as the International Mother Language Day. Bangladeshis today recognize the song ‘Amar Bhai er Rokte Rangano Ekushe February” (My Brother’s Blood Spattered on 21st February) as the most influential musical piece remembering the sacrifice made by the martyrs. On International Mother Language day – 21st February, Grameenphone, through a unique Digital content, paid a tribute to Late Altaf Mahmud – the composer of this very song. We believe that the student’s combined voice, and languages will shed a whole new light on the iconic song. Content advertisement created by Grey, Bangladesh for Grameenphone, within the category: Public Interest, NGO.

Outdoor advertisement created by Grey, Bangladesh for AP Honey, within the category: Industrial, Agriculture.

Film advertisement created by Empty Yard, Bangladesh for Spreeha, within the category: Public Interest, NGO.

Dhaka, one of the largest mega cities in the world houses approx. 18 million people. The economic development has been tremendous in the last one decade. This attracted influx of population to migrate and live in the capital, leaving their home town behind. This led to a population unaware of pedestrian traffic rules and regulations. One being, Zebra crossing. Apex, one of the largest footwear company in Bangladesh, known by almost everyone, took it to street with countries very first Street Fashion Show on Zebra crossing promoting road safety and usage. Experiential advertisement created by Grey, Bangladesh for Apex Footwear Limited, within the category: Fashion.

Words hurt, even if it’s just online. Cyberbully is a grave matter all over the world, even so in Bangladesh where 47% of the nation’s growing online culture has faced some form of cyberbullying. To address this issue, we’ve created an anti-cyberbullying campaign for Grameen Phone/Telenor, the largest mobile operator in Bangladesh. Grameen Phone’s massive customer base and presence as a trustworthy national brand makes them perfect for this campaign to be highly impactful. Often, online forms of violence are not considered consequential or problematic, leaving many anti-cyberbullying messages to be ineffective. Our campaign addresses this head on by drawing shocking parallels between cyberbullying and physical torture. The graphic depiction of online violence in such visceral fashion instantly draws attention to the issue while also establishing a coherent message – cyber violence is just as real as any other kind. Grameen Phone’s campaign is the first step to combating this issue. Further collaborations with Bangladesh’s national ITC division are underway to take this campaign forward and create a hotline to address cyberbullying. Film advertisement created by Mediumrare, Bangladesh for Telenor, within the category: Electronics, Technology.

For hundred of years, women of Ghuddirdanga, a remote village situated in Satkhira District- Bangladesh, had been fighting against the “Mohajons” (intermediaries) for the right price of their produced goods. Moreover, they were struggling to get the expected outcome compared to their efforts due to the lack of proper knowledge regarding modern farming methods. A local entrepreneur came forward to solve the problems of this women and started collecting dairy products from these women for his dairy shop at right price. To strengthen this initiative, Shwapno, the largest retail chain of Bangladesh, has undertaken a great project with the help of USAID where an expert trains these Ghuddirdanga's women how to farm, milk, preserve, transport and sell in a hygienic and appropriate method. Because of this project, the women now know the details of modern farming and their overall milk production been increased significantly. This collaboration does not end here, Shwapno has decided to distribute dairy products, made from the raw milk provided by Ghuddirdanga, through its numerous outlets under the “SHUDDHO” brand. Finally the incredible women of this locality rightfully received what they deserved and furthermore.

Bangladesh got its freedom 49 years ago on 16th December 1971. Those who fought for our independence are almost towards their ending lines due to age. As most youngsters of our country find solace in the solution of fleeing the country rather than making it their own. We wanted to remind them of the fact that those who looked after the country as sentries for so long won't be here forever and it is their duty to take the country forward as we bid farewell to a generation of fighters and caregivers. Film advertisement created by Wunderman Thompson, Bangladesh for Nestle, within the category: Confectionery, Snacks.

Ambient advertisement created by Grey, Bangladesh for HMBR, within the category: House, Garden.

This is a story of an indomitable talented underprivileged boy of Patuakhali Imran Hassan and a blind girl Salina Akhter from Dhaka, Bangladesh. They have surpassed all the obstacles from the life with the help of Dutch Bangla Bank Scholarship. This bank has created and extended their hands towards them to fulfill their dreams and able them for the future. Dutch Bangla Bank Limited has been providing Education scholarships to thousands of meritorious yet underprivileged and physically challenged students from all across Bangladesh for the past 13 years beginning its journey in 2005. Throughout the journey many inspiring stories were heard of indomitable meritorious students whom despite their challenges wanted to keep on moving forward. Dutch Bangla Bank became their friend in need and helped them through their scholarship program. Our plan was to put a dramatic representation of this stories and bring out the emotions that the viewers could relate to. Their stories, struggles & hardships and their will to achieve along with how Dutch Bangla bank helped was put forward. Film advertisement created by Mattra, Bangladesh for Dutch Bangla Bank Scholarship, within the category: Finance.

Women endure a lot of teasing throughout their lives, specially in developing countries. At different stages of life, they get demotivated, devalued and mocked. Despite being teased, they never stop trying doing something new everyday, breaking barriers every moment. This is an incredible journey for women and in this journey not only they have role to play, it is the duty of their male counterpart to play a significant role here. This lifelong incredible journey can greatly be motivated with inspiring words from male counterpart. The campaign tried to show how important men's words towards women and why men should play a key role as well towards women empowerment through a little motivation. Film advertisement created by El Momento, Bangladesh for Standard Finis Oil Co., within the categories: Food, House, Garden, Public Interest, NGO.

Outdoor advertisement created by Grey, Bangladesh for Ministry of Religious Affairs Bangladesh, within the category: Public Interest, NGO.

Film advertisement created by Asiatic, Bangladesh for skitto, within the category: Electronics, Technology.

What’s the best wedding gift a parent can give? BRAC, the world’s largest NGO, celebrates 16 Days of Activism - and one of its targets is raising awareness about domestic violence. A Bengali wedding is a joyous occasion, rich in culture and festivities - but what follows isn’t always happily ever after. Seven out of ten women face violence at the hands of their husbands, at least once. What can make matters worse is not having one’s family’s support in such times. A common tradition in South Asian weddings is to see the ceremony as a “send off” for the bride, now considered part of a whole new family. The biggest gift that a parent can give their daughters on their wedding day is thus, simply reassurance - knowing there’s always a home to come back to, a safe space to share one’s life. Another goal of BRAC’s campaign is also redefining masculinity. With media rampantly depicting toxic masculinity, or pointing fingers at it, it is refreshing to have positive aspirational portrayals of male figures - like a father lovingly looking out for his daughter. A little compassion and support goes a long way in changing lives. Sometimes, it’s the best possible gift we can give to our loved ones. Film advertisement created by medium rare, Bangladesh for BRAC, within the category: Public Interest, NGO.

Robi Axiata, one of the leading telecom operators in Bangladesh wanted to do a social experiment to find and highlight stories of enlightened people in the holy month of Ramadan. The idea was to have two planted actors attack transgender guests at a busy restaurant during the peak hour of iftar meal and see how the other guests react to the situation. The video sparked a national conversation on the rights of transgender people in this largely conservative muslim-majority country. Experiential advertisement created by X, Bangladesh for Robi, within the category: Electronics, Technology.

Direct advertisement created by Grey, Bangladesh for Regain, within the category: Health.

How do you further ignite the passion of Bangladeshis towards their beloved teams of Brazil and Argentina during the football world cup? We designed an interactive football game using Kinect which gave young Bangladeshis to get into the shoes of their heroes and bring glory to their beloved teams. Ambient advertisement created by Ice9 Interactive, Bangladesh for Robi, within the category: Electronics, Technology.

Film advertisement created by JWT, Bangladesh for G-Gas, within the category: Industrial, Agriculture.