Bangladesh
Film advertisement created by Grey, Bangladesh for UCB, within the category: Finance.
Every year in Bangladesh, 6000 children are born with cleft lips or cleft palates. Meril Lip care & SmileTrain USA stand beside to bring back their smile through raising awareness & offering a very small operation for free. Film advertisement created by MediaCom, Bangladesh for Meril, within the category: Public Interest, NGO.
Outdoor advertisement created by Grey, Bangladesh for Ministry of Religious Affairs Bangladesh, within the category: Public Interest, NGO.
The Gas Saving Burner, a stove that burns gas and saves it as well! This stove uses a very simple and cost effective mechanism, pressure lever, found everywhere in the local market. A pressure lever is adjusted to the gas pipe and activates the stove fire upon getting the pressure from the cooking utensil. Upon removal of the cooking vessel, the lever stops the gas flow. Direct advertisement created by Grey, Bangladesh for RFL Gas Stove, within the category: House, Garden.
In Bangladesh, 94% of women commuting in public transport have experienced some form of sexual harassment. All of us have a role to play in ensuring women's safety in public transport. Raise your voice against sexual harassment.
Child abuse in Bangladesh is a silent crime. Disable children is more vulnerable to abuse. In recent days it's turning to a common phenomenon in our country. When sexual abuse has happened, a child can create a variety of upsetting emotions, thoughts, and behaviors. Indeed a few years old, who can't know the sexual act isn't right, will develop problems resulting in the powerlessness to adapt to the overstimulation. Once a child is a victim of sexual abuse, the child may get withdrawn and doubtful of grown-ups, and can get to be suicidal. So in this Circumstance, Mustache LTD tagged along with "Shoishob" a renowned kids Fashion brand and NGO Yellow Brick Road wanted to do something and make it an anti-child abuse campaign Nationwide. So the main objective of this campaign is to ensure a better and safer childhood ( Shoishob) for children. As part of the campaign, they are arranging school activations as well to raise awareness among the guardians. In some reputed school children will fly gas balloons black in color which implies the eradication of the darkness of mind which should be flown away. In different import points of Dhaka city, there will be people standing with play cards where the main message is to ensure the children's safe childhood. All these campaigns will be run parallelly both in Digital media and as BTL activities as well. This whole CSR campaign is to ensure the safe childhood of children.
Women endure a lot of teasing throughout their lives, specially in developing countries. At different stages of life, they get demotivated, devalued and mocked. Despite being teased, they never stop trying doing something new everyday, breaking barriers every moment. This is an incredible journey for women and in this journey not only they have role to play, it is the duty of their male counterpart to play a significant role here. This lifelong incredible journey can greatly be motivated with inspiring words from male counterpart. The campaign tried to show how important men's words towards women and why men should play a key role as well towards women empowerment through a little motivation. Film advertisement created by El Momento, Bangladesh for Standard Finis Oil Co., within the categories: Food, House, Garden, Public Interest, NGO.
Bangladesh is the only country to have shed blood for the rights to language. In 21st February 1952, several University Students sacrificed their lives in protesting against the then ruling Government decision of imposing Urdu as the only state language of Bangladesh (Then East Pakistan). Recognizing such a noble act by the language martyrs, UNICEF, in 1999, decided to declare 21st February as the International Mother Language Day. Bangladeshis today recognize the song ‘Amar Bhai er Rokte Rangano Ekushe February” (My Brother’s Blood Spattered on 21st February) as the most influential musical piece remembering the sacrifice made by the martyrs. On International Mother Language day – 21st February, Grameenphone, through a unique Digital content, paid a tribute to Late Altaf Mahmud – the composer of this very song. We believe that the student’s combined voice, and languages will shed a whole new light on the iconic song. Content advertisement created by Grey, Bangladesh for Grameenphone, within the category: Public Interest, NGO.
Film advertisement created by Empty Yard, Bangladesh for Spreeha, within the category: Public Interest, NGO.
Outdoor advertisement created by Grey, Bangladesh for AP Honey, within the category: Industrial, Agriculture.
In Bangladesh, every 80 out of 100 women face violence in some form or another in their lives and in most cases their stories remain unheard of. Where hair is the most beautiful thing of any women, it is also used as a common tool to assault them. As a result, many women silently cut their hair off just to save themselves from getting abused.
Ambient advertisement created by Grey, Bangladesh for HMBR, within the category: House, Garden.
Dhaka, one of the largest mega cities in the world houses approx. 18 million people. The economic development has been tremendous in the last one decade. This attracted influx of population to migrate and live in the capital, leaving their home town behind. This led to a population unaware of pedestrian traffic rules and regulations. One being, Zebra crossing. Apex, one of the largest footwear company in Bangladesh, known by almost everyone, took it to street with countries very first Street Fashion Show on Zebra crossing promoting road safety and usage. Experiential advertisement created by Grey, Bangladesh for Apex Footwear Limited, within the category: Fashion.
In the saturated telco scene of Bangladesh, customers seek three major things from their operators – price, network and offers. Price is the key recommendation driver and Banglalink has been catering price benefits for their customers. This thematic is a continuation of the story, where we previously claimed Banglalink as the “Champion of giving more”. Now, this TVC showed the customers’ point of view, where they get happier after receiving Banglalink offers that gives them more of everything than anyone else in the market. We created three specific dance moves that symbolizes “With Banglalink”, “getting more” and “happiness” to communicate the brand proposition consecutively. We took Shakib Khan and Nusrat Faria as our protagonists who have a huge fan following in Bangladesh. Using them as protagonists have helped us to generate huge response and positive word of mouth. These dance moves went viral in tiktok and other social media platforms as thousands of people replicated the dance move there. Integrated advertisement created by JWT, Bangladesh for Banglalink, within the category: Electronics, Technology.
How do you further ignite the passion of Bangladeshis towards their beloved teams of Brazil and Argentina during the football world cup? We designed an interactive football game using Kinect which gave young Bangladeshis to get into the shoes of their heroes and bring glory to their beloved teams. Ambient advertisement created by Ice9 Interactive, Bangladesh for Robi, within the category: Electronics, Technology.
Direct advertisement created by Grey, Bangladesh for Regain, within the category: Health.
During 1971, Bangladeshis had been tortured and murdered by the Pakistani occupation forces and their local collaborators On 14 December, sensing an imminent defeat, they killed the front-line Bengali intellectuals with the intention of crippling a newborn nation intellectually. So, this year PRAN Drinking Water (Logo) have turned the “Tap” feature of Instagram Stories into a tool that symbolizes the scenario of 14th December 1971. And shows how brutally those front-line Bengali intellectuals and professionals were murdered by the enemy as they tapped on the trigger of their guns. Through PRAN Drinking Water’s Instagram profile, we have targeted the youth as they check Instagram stories very frequently on Instagram. Then, as the story progresses by the tap, they have uncovered the victim Despite all their vicious plans to destroy our nation intellectually, we have striven forward crossing all barriers as an independent and prosperous country.
Film advertisement created by Asiatic, Bangladesh for skitto, within the category: Electronics, Technology.
As per Airtel's global partnership with Manchester United Football Club, Airtel Bangladesh launched a campaign promoting Value Added Services and customized Simpack for hardcore Man Utd fans in the country. The brief - for those who can't stop thinking about Man Utd, Airtel is providing the ultimate services to stay connected to their favorite club all the time.
According to recent reports, a divorce takes place every hour in Dhaka city. In the last decade, the divorce rate has increased by a massive 34% throughout the country, according to the Bangladesh Bureau of Statistics (BBS). Some of the most common reasons stem from an inability to maintaining a conjugal life, drug addiction, extra marital affairs, incurable diseases, physical assault, dowry, premature marriage and infertility. Yet age old notions about divorce exist widely and very often women, especially, are stigmatised, even today. Somehow, the label of ‘divorcee’ is a social red flag, a mark one can’t remove. Breaking the taboo of divorce is essential, but so is giving hope and highlighting the importance of self love. It’s impossible to move forward, fight social stigmas or face scrutiny if we can’t at first love ourselves. Here, we celebrate self love on Valentines Day. The hardest and the most rewarding form of affection is what we show ourselves. GrameenPhone is the largest telecom company in Bangladesh and growing every day. It’s campaigns impact millions, creating a natural social responsibility. This particular campaign has struck a chord with many. It is important to remember that: life will often be unkind to us, so being kind to ourselves is the least one can do.