In Bangladesh, 94% of women commuting in public transport have experienced some form of sexual harassment. All of us have a role to play in ensuring women's safety in public transport. Raise your voice against sexual harassment.

Women endure a lot of teasing throughout their lives, specially in developing countries. At different stages of life, they get demotivated, devalued and mocked. Despite being teased, they never stop trying doing something new everyday, breaking barriers every moment. This is an incredible journey for women and in this journey not only they have role to play, it is the duty of their male counterpart to play a significant role here. This lifelong incredible journey can greatly be motivated with inspiring words from male counterpart. The campaign tried to show how important men's words towards women and why men should play a key role as well towards women empowerment through a little motivation. Film advertisement created by El Momento, Bangladesh for Standard Finis Oil Co., within the categories: Food, House, Garden, Public Interest, NGO.

Independence is more than a moment in history, it’s a legacy. In 1971, Bangladesh gained its independence – a glorious occasion we celebrate every 26th March. With these national celebrations come joy, hope and sentimentality; yet, we forget that independence is not simply an achievement, it is a complex idea that comes with constant struggle and responsibility, from the individual as well as a culture.Surrounding Independence Day every year, the media has a tendency to be tackily sentimental and traditionally monotonous in their themes and communication. However, with this campaign, we decided to break the mold with a genuinely disruptive and bold take on the meaning of freedom – using the power of slam poetry. A new direction for a telecom giant such as Grameenphone, the spoken word piece is raw, powerful and visceral. With electric visuals, immersive sound design and a complex narrative, the campaign is truly innovative in terms of the usual Independence Day content in Bangladesh. The AV features a young woman waking up and narrating how the basic beauties of life, and independence form a double edged sword. As sweeping, colorful and hard hitting visuals take us on a trip across the nation – we see the everyday hypocrisies, pollution and crimes that we casually excuse as well as the hope, connections and progress coming our way, only to be dismantled by debates and the natural divide that comes as a token conundrum of a world brought close by the digital media, yet torn so much further apart. Taking off the rose coloured glasses of sentimentality, the multifaceted notions of freedom are explored with the power of slam poetry. Amidst a vast sea of sentimental content, this AV is both thought provoking and disruptive, reinstating the values that come with freedom and establishing Grameen Phone as a brand that prioritizes the nation’s ideals. Film advertisement created by Mediumrare, Bangladesh for Grameenphone, within the category: Electronics, Technology.

Child abuse in Bangladesh is a silent crime. Disable children is more vulnerable to abuse. In recent days it's turning to a common phenomenon in our country. When sexual abuse has happened, a child can create a variety of upsetting emotions, thoughts, and behaviors. Indeed a few years old, who can't know the sexual act isn't right, will develop problems resulting in the powerlessness to adapt to the overstimulation. Once a child is a victim of sexual abuse, the child may get withdrawn and doubtful of grown-ups, and can get to be suicidal. So in this Circumstance, Mustache LTD tagged along with "Shoishob" a renowned kids Fashion brand and NGO Yellow Brick Road wanted to do something and make it an anti-child abuse campaign Nationwide. So the main objective of this campaign is to ensure a better and safer childhood ( Shoishob) for children. As part of the campaign, they are arranging school activations as well to raise awareness among the guardians. In some reputed school children will fly gas balloons black in color which implies the eradication of the darkness of mind which should be flown away. In different import points of Dhaka city, there will be people standing with play cards where the main message is to ensure the children's safe childhood. All these campaigns will be run parallelly both in Digital media and as BTL activities as well. This whole CSR campaign is to ensure the safe childhood of children.

This year on ‘The International Day for the Elderly’, we took an initiative to highlight the role of the elderly in society and raising awareness of the challenges they face in today’s world. To raise awareness about this issue, we have emphasized the toll time takes on an aging father and his son. Time plays a large role in our relationships – those who once raised us and cared for us become those in need of our care and assistance. We love them, perhaps in many ways we provide for them. But time is the one thing we fail to give to the elderly. Time is always the one thing we run out of. It is our responsibility to be compassionate and attentive to people, whose bodies and minds are failing them because of the hands of time. We should appreciate the elderly while we still have the chance, while there’s still time. Film advertisement created by Mediumrare, Bangladesh for Frutika, within the category: Food.

Film advertisement created by Geeky Social, Bangladesh for Fresh Cement, within the category: House, Garden.

Bangladesh is the only country to have shed blood for the rights to language. In 21st February 1952, several University Students sacrificed their lives in protesting against the then ruling Government decision of imposing Urdu as the only state language of Bangladesh (Then East Pakistan). Recognizing such a noble act by the language martyrs, UNICEF, in 1999, decided to declare 21st February as the International Mother Language Day. Bangladeshis today recognize the song ‘Amar Bhai er Rokte Rangano Ekushe February” (My Brother’s Blood Spattered on 21st February) as the most influential musical piece remembering the sacrifice made by the martyrs. On International Mother Language day – 21st February, Grameenphone, through a unique Digital content, paid a tribute to Late Altaf Mahmud – the composer of this very song. We believe that the student’s combined voice, and languages will shed a whole new light on the iconic song. Content advertisement created by Grey, Bangladesh for Grameenphone, within the category: Public Interest, NGO.

Every year in Bangladesh, 6000 children are born with cleft lips or cleft palates. Meril Lip care & SmileTrain USA stand beside to bring back their smile through raising awareness & offering a very small operation for free. Film advertisement created by MediaCom, Bangladesh for Meril, within the category: Public Interest, NGO.

Film advertisement created by JWT, Bangladesh for G-Gas, within the category: Industrial, Agriculture.

A win is only a win when you've experienced loss. The Bangladesh Premiere League (BPL) is one of the most exciting sporting events of the nation with fans passionately rooting for their teams to win. When most BPL campaigns for teams focus on winning, the "Khulna Titans- Beyond Winning" campaign looks at a more vulnerable side to competitive sports. Behind every win there are countless losses. Failures, hardships and unimaginable odds shape us into the heroes we have the potential to be. Instead of a video solely promoting the joy and celebration of winning, we explore the vulnerability of failing, the power of hope in times of despair. The campaign portrays an honest look at the importance of failure by exploring the insecurities and hardships a cricketer faces in training. The true spirit of cricket is much larger than winning, it’s about hope and perseverance.Everyone has the capacity to be a winner. Only through indomitable will and undying effort they can conquer what is deemed hopeless and unattainable. In the cutthroat world of Bangladeshi cricket where everyone is determined to win, the message of growth through hardship is a phenomenal one - an intimate yet bold statement. Film advertisement created by Mediumrare, Bangladesh for Khulna Titans, within the category: Sports.

Bangladesh got its freedom 49 years ago on 16th December 1971. Those who fought for our independence are almost towards their ending lines due to age. As most youngsters of our country find solace in the solution of fleeing the country rather than making it their own. We wanted to remind them of the fact that those who looked after the country as sentries for so long won't be here forever and it is their duty to take the country forward as we bid farewell to a generation of fighters and caregivers. Film advertisement created by Wunderman Thompson, Bangladesh for Nestle, within the category: Confectionery, Snacks.

Ambient advertisement created by Grey, Bangladesh for HMBR, within the category: House, Garden.

Words hurt, even if it’s just online. Cyberbully is a grave matter all over the world, even so in Bangladesh where 47% of the nation’s growing online culture has faced some form of cyberbullying. To address this issue, we’ve created an anti-cyberbullying campaign for Grameen Phone/Telenor, the largest mobile operator in Bangladesh. Grameen Phone’s massive customer base and presence as a trustworthy national brand makes them perfect for this campaign to be highly impactful. Often, online forms of violence are not considered consequential or problematic, leaving many anti-cyberbullying messages to be ineffective. Our campaign addresses this head on by drawing shocking parallels between cyberbullying and physical torture. The graphic depiction of online violence in such visceral fashion instantly draws attention to the issue while also establishing a coherent message – cyber violence is just as real as any other kind. Grameen Phone’s campaign is the first step to combating this issue. Further collaborations with Bangladesh’s national ITC division are underway to take this campaign forward and create a hotline to address cyberbullying. Film advertisement created by Mediumrare, Bangladesh for Telenor, within the category: Electronics, Technology.

During 1971, Bangladeshis had been tortured and murdered by the Pakistani occupation forces and their local collaborators On 14 December, sensing an imminent defeat, they killed the front-line Bengali intellectuals with the intention of crippling a newborn nation intellectually. So, this year PRAN Drinking Water (Logo) have turned the “Tap” feature of Instagram Stories into a tool that symbolizes the scenario of 14th December 1971. And shows how brutally those front-line Bengali intellectuals and professionals were murdered by the enemy as they tapped on the trigger of their guns. Through PRAN Drinking Water’s Instagram profile, we have targeted the youth as they check Instagram stories very frequently on Instagram. Then, as the story progresses by the tap, they have uncovered the victim Despite all their vicious plans to destroy our nation intellectually, we have striven forward crossing all barriers as an independent and prosperous country.

Film advertisement created by Empty Yard, Bangladesh for Spreeha, within the category: Public Interest, NGO.

Robi Axiata, one of the leading telecom operators in Bangladesh wanted to do a social experiment to find and highlight stories of enlightened people in the holy month of Ramadan. The idea was to have two planted actors attack transgender guests at a busy restaurant during the peak hour of iftar meal and see how the other guests react to the situation. The video sparked a national conversation on the rights of transgender people in this largely conservative muslim-majority country. Experiential advertisement created by X, Bangladesh for Robi, within the category: Electronics, Technology.

For hundred of years, women of Ghuddirdanga, a remote village situated in Satkhira District- Bangladesh, had been fighting against the “Mohajons” (intermediaries) for the right price of their produced goods. Moreover, they were struggling to get the expected outcome compared to their efforts due to the lack of proper knowledge regarding modern farming methods. A local entrepreneur came forward to solve the problems of this women and started collecting dairy products from these women for his dairy shop at right price. To strengthen this initiative, Shwapno, the largest retail chain of Bangladesh, has undertaken a great project with the help of USAID where an expert trains these Ghuddirdanga's women how to farm, milk, preserve, transport and sell in a hygienic and appropriate method. Because of this project, the women now know the details of modern farming and their overall milk production been increased significantly. This collaboration does not end here, Shwapno has decided to distribute dairy products, made from the raw milk provided by Ghuddirdanga, through its numerous outlets under the “SHUDDHO” brand. Finally the incredible women of this locality rightfully received what they deserved and furthermore.

Direct advertisement created by Grey, Bangladesh for Regain, within the category: Health.

As per Airtel's global partnership with Manchester United Football Club, Airtel Bangladesh launched a campaign promoting Value Added Services and customized Simpack for hardcore Man Utd fans in the country. The brief - for those who can't stop thinking about Man Utd, Airtel is providing the ultimate services to stay connected to their favorite club all the time.

Dhaka, one of the largest mega cities in the world houses approx. 18 million people. The economic development has been tremendous in the last one decade. This attracted influx of population to migrate and live in the capital, leaving their home town behind. This led to a population unaware of pedestrian traffic rules and regulations. One being, Zebra crossing. Apex, one of the largest footwear company in Bangladesh, known by almost everyone, took it to street with countries very first Street Fashion Show on Zebra crossing promoting road safety and usage. Experiential advertisement created by Grey, Bangladesh for Apex Footwear Limited, within the category: Fashion.