Film advertisement created by Saatchi & Saatchi, New Zealand for Tourism Fiji, within the category: Hospitality, Tourism.

Film advertisement created by .99, New Zealand for Air New Zealand, within the category: Transport.

To promote the 4th season premiere of Game of Thrones on premium SKY TV cable channel SoHo, we wanted to demonstrate we were just as fanatical about good programming as the fans who watched it. So we gave them the one thing they all wanted - the chance to bring down King Joffrey. We erected a 7m statue of the King in NZ’s largest public square, then invited fans worldwide to bring him down via a massive winch that was activated every time the hashtag #bringdowntheking was used on Twitter. The stunt immediately trended on Twitter, and stayed trending the entire duration of the campaign. Thousands of photos and videos were shared online by those who came to see the statue, and our own daily videos garnered hundreds of thousands of views. By the 5th day the winch had the statue at breaking point. Thousands of fans gathered for hours leading up to the moment, tweeting and watching, while those overseas could watch the whole thing via our live streaming website. Finally, at around 6pm on the night of the premiere, after 875,000 direct interactions with our campaign and a global reach of 66 million people, the statue was brought down. The campaign was the largest live stream in Australasian history, and of all conversations about Game of Thrones worldwide on the night of the premiere, one in twenty was about #bringdowntheking, and SKY TV. Digital advertisement created by DDB, New Zealand for Game Of Thrones, within the category: Media.

Film advertisement created by Contagion, New Zealand for Orcon, within the category: Electronics, Technology.

Film advertisement created by BBDO, New Zealand for My Dog, within the category: Pets.

Film advertisement created by BBDO, New Zealand for Flybuys, within the category: Retail Services.

Film advertisement created by BBDO, New Zealand for Samsung, within the category: Electronics, Technology.

Digital advertisement created by BBDO, New Zealand for Pedigree, within the category: House, Garden.

Film advertisement created by DDB, New Zealand for SKY, within the category: Electronics, Technology.

Film advertisement created by BBDO, New Zealand for Fresh N' Fruity, within the category: Food.

Film advertisement created by DDB, New Zealand for Instant Kiwi, within the category: Gaming.

Digital advertisement created by BBDO, New Zealand for Burger King, within the category: Food.

Film advertisement created by DDB, New Zealand for Instant Kiwi, within the category: Gaming.

Film advertisement created by DDB, New Zealand for Instant Kiwi, within the category: Gaming.

Film advertisement created by DDB, New Zealand for Trade Me, within the category: Professional Services.

Film advertisement created by BBDO, New Zealand for Burger King, within the category: Food.

Film advertisement created by DDB, New Zealand for Westpac, within the category: Finance.

Film advertisement created by Y&R, New Zealand for Heinz, within the category: Food.

Film advertisement created by DDB, New Zealand for McDonald's, within the category: Food.

Drawing on a history of innovation in scientific and naturopathic expertise, Red Seal develops effective natural remedies that help the body heal itself and boost well being. Film advertisement created by Sugar, New Zealand for Red Seal, within the category: Pharmaceutical.