FCB has introduced ‘Mama Nature’, a no-nonsense Kiwi twist on Mother Nature, to help tackle litter. She’s still all about loving the planet and keeping New Zealand “Be-yooo-diful” but years of cleaning up after everyone has seen an end to her unconditional love. Unleashing the odd dose of natural-disaster onto litterers? Yeah, ‘Mama Nature’ can do that.
Film advertisement created by FCB, New Zealand for Keep New Zealand Beautiful, within the category: Public Interest, NGO.

Film advertisement created by BBDO, New Zealand for Trade Me, within the category: Professional Services.

Digital advertisement created by True, New Zealand for Air New Zealand, within the category: Transport.

Digital advertisement created by Young + Shand, New Zealand for Smirnoff, within the category: Alcoholic Drinks.

Senior Account ManagerL Anna Holloway Digital advertisement created by BBDO, New Zealand for Burger King, within the category: Food.

Film advertisement created by DDB, New Zealand for SKY, within the category: Media.

Film advertisement created by DDB, New Zealand for Westpac, within the category: Finance.

Digital advertisement created by BBDO, New Zealand for Pedigree, within the category: House, Garden.

Digital advertisement created by Butler Shine Stern and Partners, New Zealand for Gravity Coffee, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by FCB, New Zealand for Brothers In Arms, within the category: Public Interest, NGO.

Ambient advertisement created by DDB, New Zealand for BMW, within the category: Automotive.

Beer ads have a long history of showing guys enjoying a brew, often at the expense of everything else. Spouses, commitments and those less worthy have often been fodder for blokey heroes who earn their beer through some feat of strength, cunning, comedy or a combination of the three. The decision to get away from those well-worn tropes provided an opportunity for Speight's, which has launched a new brand campaign headlined by an unexpectedly heartwarming spot titled 'The Dance' created by DDB New Zealand. A two-minute epic follows the story of two workmates who seem to be teaching each other to dance. We meet their wider group of mates, who stay after work to offer unsought critique. Mastering dancing quickly becomes their group project, and they approach it with the same laconic attitude you'd expect at Thursday night training for the 3rd-division social footy team. Film advertisement created by DDB, New Zealand for Speight's, within the category: Alcoholic Drinks.

Film advertisement created by DDB, New Zealand for McDonald's, within the category: Food.

Film advertisement created by DDB, New Zealand for Lotto New Zealand, within the category: Gambling.

Outdoor advertisement created by DDB, New Zealand for Sky Sport, within the category: Media.

Kelly Tarlton’s SEA LIFE Aquarium and animal trainer Mark Vette taught an octopus to take photos on a Sony TX30 underwater camera in New Zealand. Rambo, a female octopus, was a quick learner too. It only took three attempts for her to understand the process, that’s faster than a dog, actually it’s faster than a human in some instances. The Octographer currently lives at Kelly Tarlton’s SEA LIFE Aquarium in Auckland, New Zealand where visitors will be able to make a $2 donation, with all proceeds going back to the SEA LIFE Conservation Fund, an organization dedicated to the protection of marine wildlife and conservation. Digital advertisement created by FCB, New Zealand for Sony, within the category: Electronics, Technology.

Film advertisement created by BBDO, New Zealand for Mitsubishi, within the category: Automotive.

Film advertisement created by DDB, New Zealand for McDonald's, within the category: Food.

Digital advertisement created by True, New Zealand for Air New Zealand, within the category: Transport.

Film advertisement created by Saatchi & Saatchi, New Zealand for Tourism Fiji, within the category: Hospitality, Tourism.