Audio advertisement created by Bleublancrouge, Canada for SERIES+, within the category: Media.

Film advertisement created by Bensimon Byrne, Canada for White Ribbon, within the category: Public Interest, NGO.

Magnificently shot videos showcase the beauty of the feline in slow motion as it drinks, pounces and leaps in a never-seen-before way. Production House: City: Culture Creative and Co. Editor: Culture Creative and Co. Film advertisement created by Proximity, Canada for Whiskas, within the category: House, Garden.

The holidays can be stressful, so we wanted to give our friends the chance to strike back at some of the most annoying festive frustrations. Relieve your seasonal stress with the Rethink Holiday Piñata Bash. Digital advertisement created by Rethink, Canada for Rethink, within the category: Agency Self-Promo.

URL: https://thecallthatcomesafter.com ​The project is called "The Call That Comes After" and what's interesting about it is how technology is used to bring the targeted teen into the narrative of the campaign - they receive personalized text message from their parent at a crucial point in watching a customized video. It targets teens on the device they use most - their phones. The goal of the campaign is to start a conversation between the teen and their parent about the dangers of high driving. Studies show that driving high nearly doubles the risk of an accident, but a recent study commissioned by Drug Free Kids Canada found that nearly one third (32%) of teens feel driving high is not as risky as drunk driving, while one in four high school seniors say they have ridden in a car with a high driver. Although more parents are speaking more frequently to their kids about drugs, Drug Free Kids Canada’s research showed that over 40% of parents say their conversation lasted only a few minutes or less which seems to indicate a reluctance to engage in a meaningful conversation.​ ​The tool that is being offered with the “CallThatComesAfter” provides an easy opportunity for parents to get a message across and open the dialogue all this with a few clicks. Experiential advertisement created by FCB, Canada for Drug Free Kids Canada, within the category: Public Interest, NGO.

The challenge was to remind teens milk is a great addition to their snacks when they’re relaxing at home. However when teens are relaxing at home they aren’t exposed to most traditional media channels. They spend a lot of time watching online videos so we created a cartoon webseries called “Snack Time.” It’s a fun, quick and irreverent show about a carton of milk named ‘Carlton’ and his friends who all happen to be snacks that taste great with milk. Digital advertisement created by DDB, Canada for Milk West, within the category: Non-Alcoholic Drinks.

Film advertisement created by John St, Canada for War Child, within the category: Public Interest, NGO.

Dads across the world are in a constant battle for their children’s time and attention. With Father’s Day approaching, many kids would rather spend the day in their rooms, or their basements, faces glued to their phones, tablets, and laptops, with dad nowhere to be found. But this Father’s Day will be different, thanks to TieFi. TieFi, developed by Toronto advertising agency Grip Limited, is a wearable WiFi hotspot that captures a home’s WiFi network and limits the strength and range of the signal to just over 10 feet. The hotspot, which is built into the customary Father’s Day gift of a tie, can then only be accessed by users within that 10 foot radius. “Technology, ironically, has made us more disconnected”, David Chiavegato, a founding partner at Grip Limited, explained. “We’ve found a way to use cutting edge techn that will actually require your kids to be in the same room as you”. Rather than a Kickstarter or mass production approach, TieFi’s plans and code have been open sourced at TieFi.ca. This, according to Grip Limited, is to allow the largest number of dads possible to enjoy their children’s company this Father’s Day. “They simply need to follow the assembly and programming instructions featured on the site to be able to spend time with their kids”, said Chiavegato. “Or, you know, just play a game of catch. Or just speak to them. I guess that would work too”, he added. Digital advertisement created by Grip Limited, Canada for Grip Limited, within the category: Agency Self-Promo.

Ambient advertisement created by BCP, Canada for Virgin, within the category: Media.

Film advertisement created by FCB, Canada for Canadian Down Syndrome Society, within the category: Public Interest, NGO.

To announce their two new partners, Christine McNab and Ritchie Emslie, Toronto’s Blammo Worldwide crafted this vid starring some of the Canadian ad industry’s biggest names – Arthur Fleischmann, Geoffrey Roche, Frank Palmer, Bill Durnan and Aldo Cundari. Digital advertisement created by Blammo, Canada for Blammo, within the category: Agency Self-Promo.

Film advertisement created by Lg2, Canada for The Capital Transit Network, within the category: Transport.

Ambient advertisement created by Dentsu, Canada for CAMH, within the category: Public Interest, NGO.

Film advertisement created by Lg2, Canada for Krispy Kernels, within the category: Confectionery, Snacks.

Audio advertisement created by Bleublancrouge, Canada for SERIES+, within the category: Media.

Film advertisement created by Taxi, Canada for Canadian Labour Congress, within the category: Professional Services.

Audio advertisement created by Lg2, Canada for Farnham Ale & Lager, within the category: Alcoholic Drinks.

Film advertisement created by Cossette, Canada for Children of the Street Society, within the category: Public Interest, NGO.

Content advertisement created by Zulu Alpha Kilo, Canada for Harley-Davidson, within the category: Automotive.

See all the videos here. Our objective was to increase sales of milk within a cynical teenage demographic by helping make it more socially acceptable. We wanted to make milk cool. Knowing that traditional 30-second television commercials would be lost on our jaded, media-soaked audience, we created quick, fun, and strangely animated mini-commercials called “Dot Spots” that each highlighted a single health benefit of milk in only five seconds. To date, we have created nearly 200 of these individual Dot Spots, keeping the campaign continually fresh and unexpected. Film advertisement created by Due North, Canada for Dairy Farmers of Canada, within the category: Non-Alcoholic Drinks.