El Cronista Comercial launched its new institutional campaign enabling an audience less specialized in finances to experience economics as never before. The stars in each piece are some of the new followers on El Cronista’s Facebook fanpage. Called to an aerodrome in the outskirts of Buenos Aires, they were invited to partake in flights aboard aerobatic aircrafts 5000 meters AMSL. Stock going up and down, figures, percentages, and interest rates traditionally expressed into charts were reproduced in flights through vertical drops and ascents at 150 kph. At the same time, the participants received earphones over which they were explained what each movement represented, so they would feel the tension caused by numerous crises, namely that of Greece, 2001, and the dot-com crisis, among others. Ambient advertisement created by Grey, Argentina for El Cronista, within the category: Media.

In order to overcome the fierce competition for consumer preference in a country that is used to price oriented campaigns due to its constant double-digit inflation, Sodimac Homecenter added value to a regular retail promotion by associating it with the company pet friendly policy, launched in 2017. Created by McCann Buenos Aires, the Pet Friendly Prices campaign not only invited pet owners to bring their beloved domestic animals to the store, but also gave the pets a special mission: to guide their owners through the best offers in the stores. By spraying scents appealing to pets – such as meat, chicken and pork scent - in the tags of selected offers, the promotion teased the animals to be attracted to specific items, therefore driving their owners attention to them. Film advertisement created by McCann, Argentina for Sodimac, within the category: Retail Services.

Film advertisement created by Y&R, Argentina for Fundación Vida Silvestre, within the category: Public Interest, NGO.

Digital advertisement created by Nina, Argentina for Callia, within the category: Alcoholic Drinks.

Film advertisement created by Saatchi & Saatchi, Argentina for Andes Beer, within the category: Alcoholic Drinks.

Film advertisement created by FCB, Argentina for Poett, within the category: House, Garden.

Film advertisement created by Ponce, Argentina for Rexona, within the category: Health.

Film advertisement created by Don, Argentina for Fibertel, within the category: Electronics, Technology.

Warner Bros. Pictures along with 5SEIS agency was present with an impressive stand with several activities related to our upcoming releases. Thousands of visitors lived a unique and fun experience at Argentina Comic Con’s 10th edition. AQUAMAN: Get immersed deep in the sea with the green screen activity and an share a video on social media. CREED II: Put on the gloves and go up to the ring to feel all the adrenaline in the Virtual Reality experience "CREED: Rise to Glory". THE LEGO MOVIE: PART 2: Paint the characters and color them with edding markers. Take with you a fun activity book to continue playing at home. Also take a picture with Emmet and Lucy. SHAZAM!: Come and shout the magic word: Shazam! to win an exclusive gift from the film. Experiential advertisement created by 5SEIS, Argentina for Warner Bros. Pictures, within the category: Recreation, Leisure.

To get an insight of Syria's reality, you should spend a minute there. Experiential advertisement created by Italia Comunicacion, Argentina for Amnesty International, within the category: Public Interest, NGO.

Digital advertisement created by DDB, Argentina for KY Gel, within the category: Health.

Film advertisement created by Santo, Argentina for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by Grey, Argentina for Itau Bank, within the category: Finance.

Film advertisement created by BBDO, Argentina for Nike, within the category: Fashion.

Film advertisement created by DDB, Argentina for FATH, within the category: Public Interest, NGO.

URL: http://www.nokia.com.ar/productos/promociones/potencia-tu-experiencia Digital advertisement created by Wunderman, Argentina for Nokia, within the category: Electronics, Technology.

Film advertisement created by la comunidad, Argentina for Argentina’s Presidency of the Nation, within the category: Hospitality, Tourism.

In order to launch the new Golf GTI in Argentina a 100-meter scenery with different settings full of actors was set up. With a high-speed camera installed inside the vehicle and the help of a professional pilot this scene was travelled and filmed in one single shot. The fast commercial result undetectable for human eye and work as a teaser on TV and YouTube pre-rolls, which redirect people to watch the slow motion version (teaser: https://www.youtube.com/watch?v=q9bM3znsiUY&feature=share). Digital advertisement created by DDB, Argentina for Volkswagen, within the category: Automotive.

Airlines and travel retail sites often have pricing errors, and, for a few hours, people go crazy just to buy tickets at ridiculous prices before the mistake is corrected. Flybondi wanted to give people the chance to get revenge for so many months of injustice by letting them take advantage of the system. Air tickets prices were changed intentionally to insuperable lower prices for a short period of time and a covert campaign was made through travel influencers inviting people to buy at the Flybondi fare error price. In a few hours, Flybondi's website traffic increased as it had not done during the whole lockdown period. And the reactions on social media came right away. After selling out the stock of tickets, Flybondi sent a mailing to all those who had been able to take advantage of their fare "mistake" telling that they have granted them the unparalleled feeling of having beat the system fulfilling their revenge for so many months of waiting. The campaign was a success. Ticket sales increased by 60% in the first 3 days of the action, as well as a growth of almost 40% in traffic on the airline's e-commerce platform. Increasing traffic and sales was a clear goal for the company after not flying for so long. Integrated advertisement created by Havas, Argentina for FlyBondi, within the category: Transport.

Digital advertisement created by Brother Ad School, Argentina for Missing Children, within the category: Public Interest, NGO.