Film advertisement created by David, Argentina for MACMA, within the category: Public Interest, NGO.

This new Volkswagen brand activation was created to take part during the 60 most busy days during summer on the coastal área of Argentina, the cities of Pinamar and Carilo. These are the two most popular and crowded beaches in Argentina, where Amarok’s target market gathers there to spent their summer holidays. These are two cities with very high standards and have the peculiarity of having sand built streets. This is the best terrain to launch a new brand building action for a 4x4 Pickup. We thought on creating a new media by developing this simple but creative idea of carving the Amarok Pickup wheels with the brand’s identity logo. The pickup will start circulating on the beaches and Streets from very early in the morning covering more tan 40 kilometers per day. Using a very pure and simple material to print the Amarok logo, became a new media and most important; it became a totally sustainable Brand experience, on the lowest budget reaching more than 800,000 using just two wheels. Ambient advertisement created by Geometry, Argentina for Volkswagen, within the category: Automotive.

Sound Design: Blam! Film advertisement created by WTF, Argentina for Honda, within the category: Automotive.

Pablo Poncini is the CEO of TBWA Buenos Aires. He's married to Gabriela, and they have two daughters, Renata and Sofia, and a boy, Luca. Luca is 13 years old and he was born with Down syndrome. A well known advertising figure in Argentina, Pablo was asked to work on a campaign about the inclusion of people with disabilities. After trying to write simple ads, he decided to go further and tell a more complete and personal story of his relationship with Luca. The two of them embarked on a road trip, in a classic car, on the road made famous by the Argentinian Mille Miglia car rally. Digital advertisement created by TBWA, Argentina for International Day of Persons with Disabilities, within the category: Public Interest, NGO.

A group of friends decides to go deep into the web to find out the info they need. Film advertisement created by Don, Argentina for Fibertel, within the category: Electronics, Technology.

Film advertisement created by Saatchi & Saatchi, Argentina for PlayStation, within the category: Gaming.

Film advertisement created by Ponce, Argentina for Rexona, within the category: Health.

They are a group of 25 digital creative students of Underground, a creative school in Buenos Aires. All of them wanted to accomplish our studies and get a job but with such a huge competitive scenario we needed to find somehow, a way to stand out. That´s how they came out with an idea: they had to work for the best creative in the world. If they could get his attention we would be able to get anyone's. Digital advertisement created by Underground, Argentina for Underground Creative School, within the category: Education.

We merged both virtual and real world to create Coca-Cola’s first ever in-game advertising spot for use on external marketing platforms. When playing EA Sport’s FIFA ’18 in Journey mode, players experienced Alex Hunter, star of the game, signing a sponsorship contract with Coca-Cola becoming the brand’s first virtual ambassador; and were able to watch him shoot a TV commercial. This TV commercial came to life in the real world as the TV spot to globally launch the new Coca-Cola Zero Sugar on social channels, cinemas and displayed on out of home sites including the recently installed Coca-Cola Times Square sign. This way we used as a platform the world’s undisputed #1 sports video game and a virtual influencer to recruit our new generation of drinkers. Digital advertisement created by McCann, Argentina for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by Leo Burnett, Argentina for Car One, within the category: Automotive.

Warner Bros. along with 5SEIS agency presented with a magnificent double stand in Argentina Comic-Con 2019. Warner Channel and Warner Bros. Pictures present their most important premieres and their main shows with activities for all ages. A double stand of more than 650 square feet, connected with a lighting arch of more than 20 feet high; visited by more than 70,000 people in the 3 days of the convention. Many fans dove in the universes of each property and participated in interesting activities of The Big Bang Theory, Young Sheldon and Riverdale, and the upcoming film Godzilla 2: The King of Monsters, Annabelle 3: Comes Home and IT: Chapter 2. The Big Bang Theory, in the last season, had an innovative interactive projection with the best moments of the series´s 12 years. The fans revived moments of the beloved characters; bringing to life the static periodic table of elements. A large Godzilla with roar, lights, and rays, welcomed the attendees who made a colorful video inspired by the King of Monsters. The Riverdale ´s fandom happily entering the Pop's Chock' lit Shoppe created in Buenos Aires. They could sit at the table of the characters and set the perfect scene in the jukebox. Luminous logos, ambiance and many elements of the series, including original jackets, made the participants have their ideal photos and share them with the hashtag #RiverdaleEnWarner. Thousands of photographs were printed in polaroid style as a souvenir of participation. In Annabelle 3: Come home, we welcomed the terror. The brave ones who entered the Warren Family´s basement could visit the room of artifacts and were surprised by various paranormal events. Accompanied by the priest, the visitors came to see Annabelle, although she did not always stay there with them. With Young Sheldon the participants tested their intelligence with two scientific activities. They had to pass a gravity test in which a ball is thrown at the exact time so that it hits a doll in full free fall. As if that were not enough, in the test of spatial aptitude the fanatics were in charge of launching a rocket into outer space. On IT: Chapter 2, we had the iconic red balloons and thousands of fans took their multi-camera boomerang specially designed with the participation of Pennywise. 500 red balloons given which flooded the convection and everybody witnessed that "We all float down here". In social networks, the scope was maximized, in unique and creative posts, the participation of digital Influencers, the creation of daily video capsules and in the countless number of photographs shared by the visitors. A large-scale project, with a large-scale impact. Thank you. Experiential advertisement created by 5SEIS, Argentina for Warner Bros., within the category: Movies.

Film advertisement created by Y&R, Argentina for Fundación Vida Silvestre, within the category: Public Interest, NGO.

In order to overcome the fierce competition for consumer preference in a country that is used to price oriented campaigns due to its constant double-digit inflation, Sodimac Homecenter added value to a regular retail promotion by associating it with the company pet friendly policy, launched in 2017. Created by McCann Buenos Aires, the Pet Friendly Prices campaign not only invited pet owners to bring their beloved domestic animals to the store, but also gave the pets a special mission: to guide their owners through the best offers in the stores. By spraying scents appealing to pets – such as meat, chicken and pork scent - in the tags of selected offers, the promotion teased the animals to be attracted to specific items, therefore driving their owners attention to them. Film advertisement created by McCann, Argentina for Sodimac, within the category: Retail Services.

Direct advertisement created by Grey, Argentina for Pantene, within the category: Health.

Direct advertisement created by FCB, Argentina for Pequeño, within the category: Media.

Digital advertisement created by Saatchi & Saatchi, Argentina for Beldent, within the category: Confectionery, Snacks.

Digital advertisement created by Nina, Argentina for Atrapalo, within the category: Transport.

Ambient advertisement created by Luis Saldeño Publicidad, Argentina for Hogar Institute, within the category: Public Interest, NGO.

The Bread of Memory is a campaign for the week commemorating the AMIA terrorist attack – the worst attack in Argentine history: 85 victims and over 300 people injured. We needed to make sure that, 18 years later, the memory of the victims and the claim for justice would not be forgotten. So, we gathered a group of volunteer jewish chefs and nutritionists and together created a food recipe rich in vitamins and substances that have a direct effect on the brain. A bread meant to improve the memory of Argentines and be the symbol of a new tradition that help us remember. Ambient advertisement created by Ogilvy, Argentina for AMIA, within the category: Public Interest, NGO.