Argentina

Isabel interview

WVA

Content advertisement created by Publicis, Argentina for Renault, within the category: Automotive.

Boyfriend

WVA

Film advertisement created by Don, Argentina for Fibertel, within the category: Electronics, Technology.

medical examination

WVA

Ambient advertisement created by Grey, Argentina for Magistral, within the category: House, Garden.

Airlines and travel retail sites often have pricing errors, and, for a few hours, people go crazy just to buy tickets at ridiculous prices before the mistake is corrected. Flybondi wanted to give people the chance to get revenge for so many months of injustice by letting them take advantage of the system. Air tickets prices were changed intentionally to insuperable lower prices for a short period of time and a covert campaign was made through travel influencers inviting people to buy at the Flybondi fare error price. In a few hours, Flybondi's website traffic increased as it had not done during the whole lockdown period. And the reactions on social media came right away. After selling out the stock of tickets, Flybondi sent a mailing to all those who had been able to take advantage of their fare "mistake" telling that they have granted them the unparalleled feeling of having beat the system fulfilling their revenge for so many months of waiting. The campaign was a success. Ticket sales increased by 60% in the first 3 days of the action, as well as a growth of almost 40% in traffic on the airline's e-commerce platform. Increasing traffic and sales was a clear goal for the company after not flying for so long. Integrated advertisement created by Havas, Argentina for FlyBondi, within the category: Transport.

Slow motion

WVA

In order to launch the new Golf GTI in Argentina a 100-meter scenery with different settings full of actors was set up. With a high-speed camera installed inside the vehicle and the help of a professional pilot this scene was travelled and filmed in one single shot. The fast commercial result undetectable for human eye and work as a teaser on TV and YouTube pre-rolls, which redirect people to watch the slow motion version (teaser: https://www.youtube.com/watch?v=q9bM3znsiUY&feature=share). Digital advertisement created by DDB, Argentina for Volkswagen, within the category: Automotive.

Boss

WVA

Film advertisement created by Grey, Argentina for Magistral, within the category: House, Garden.

Fire

WVA

Ambient advertisement created by Don, Argentina for Zurich, within the category: Finance.

Brain freeze

WVA

Film advertisement created by Y&R, Argentina for Freddo, within the category: Food.

You're not alone

WVA

Film advertisement created by Santo, Argentina for Sprite, within the category: Non-Alcoholic Drinks.

VW BEER

WVA

Volkswagen revolutionizes the way of talking to young people about drinking and driving: the German automaker together with DDB Argentina launched a special edition of a 0.0% alcohol beer designed especially for drivers. Yes, for the first time in history a car company makes a beer. The strategy behind the idea was to change the focus on how to raise awareness. Instead of showing the dangers of alcohol at the wheel, it was decided to reward responsible drivers when they go out at night, and choose not to drink alcohol; with a cold Volkswagen 0.0% alcohol beer. The event took place in a well-known bar in the city of Buenos Aires. Direct advertisement created by DDB, Argentina for Volkswagen, within the category: Automotive.