Film advertisement created by la comunidad, Argentina for Billboard, within the category: Media.

Film advertisement created by BBDO, Argentina for Nike, within the category: Fashion.

Interactive installation based on augmented reality. The experience lived through an LED screen over 4 meters; where participants were able to interact with virtual characters in real time and take pictures and videos of their experience. Hundreds of girls received gifts, flowers and balloons of all sizes and colors. Ambient advertisement created by 5SEIS, Argentina for Impulse, within the category: Health.

Digital advertisement created by VML, Argentina for La Casa del Encuentro, within the category: Public Interest, NGO.

Film advertisement created by Romero Victorica, Argentina for Patio Olmos, within the category: Retail Services.

In order to overcome the fierce competition for consumer preference in a country that is used to price oriented campaigns due to its constant double-digit inflation, Sodimac Homecenter added value to a regular retail promotion by associating it with the company pet friendly policy, launched in 2017. Created by McCann Buenos Aires, the Pet Friendly Prices campaign not only invited pet owners to bring their beloved domestic animals to the store, but also gave the pets a special mission: to guide their owners through the best offers in the stores. By spraying scents appealing to pets – such as meat, chicken and pork scent - in the tags of selected offers, the promotion teased the animals to be attracted to specific items, therefore driving their owners attention to them. Film advertisement created by McCann, Argentina for Sodimac, within the category: Retail Services.

Audio advertisement created by FCB, Argentina for Piero Mattresses, within the category: House, Garden.

In recent years, Latin American movement, especially LGBTQ and feminists, began to denounce that the Spanish language was sexist. The grammatical rule of these language, unlike other languages ​​in the world, indicates that words in the plural are always masculine, leaving out the other genres involved in mixed groups of individuals. These movements began to promote the use of gender neutral Spanish, generating a broad debate in the whole society. In this context, FOX Premium would launch the new series "Pose", composed of more than 120 transgender actors and actresses. In this way, when subtitling the series, the brand decided to do so in the Spanish that included them all. We worked side by side with LGBTQ and feminist associations that promoted neutral language in order to change that grammatical rule of Spanish, analyzing the groups characters scene by scene. In groups of male characters, they were "todos"; in groups of female characters, they were "todas"; but in groups of mixed individuals (women and men, cisgender and / or transgender), they were "todes”. The idea positioned FOX Premium as the first television and streaming brand to support neutral language, generating wide acceptance among its target and minorities and great visibility in the big Spanish-language newspapers and news. This decision ignited the debate on gender diversity throughout Latin America, naming "Pose" as the first series to dare to change the rules of Spanish. Integrated advertisement created by Astillero, Argentina for FX Networks, within the category: Media.

Ambient advertisement created by 5SEIS, Argentina for Warner, within the category: Media.

Film advertisement created by la comunidad, Argentina for FilmSuez, within the category: Recreation, Leisure.

Film advertisement created by la comunidad, Argentina for Verizon, within the category: Electronics, Technology.

Film advertisement created by Kanter Lovertising, Argentina for APSV, within the category: Public Interest, NGO.

Most of the times, Missing Children´s pictures don’t have the notoriety they should get, specially online. That leads us to analyze what was going viral on Instagram. #Art has more than 355 million mentions. So, as art is highly popular and Missing Children photos aren’t, we decided to merge them creating street murals. We contacted artists who helped us to represent the faces of lost children, so we can get people to share these murals on their social networks. The campaign with absolutely 0 budget was seen in different newspapers and became news on tv channels. Thanks to the notoriety of the campaign one of the children's was found and returned to his come. Outdoor advertisement created by DDB, Argentina for Missing Children, within the category: Public Interest, NGO.

In Argentina, 6 out of 10 people suffer from sleep disorders. That data was our kick-start for the production of this commercial campaign for the client Melatol, the brand of the leading sleep-inducing drug in the market. Film advertisement created by ds, Argentina for Melatol, within the category: Pharmaceutical.

Film advertisement created by JWT, Argentina for Clarin, within the category: Media.

Situation: Argentina is the country with most football fans in the world. But in the north, in the Salta province, the New Zealand of Argentina, everybody loves rugby. That's why Salta beer wanted to make rugby fans live a unique experience. Idea: The Rugbeer Machine by Salta Beer. The first ever vending machine that gives rugby players what they want most for doing what they do best. One cold Salta Beer per tackle. Ambient advertisement created by Ogilvy, Argentina for Cerveza Salta, within the category: Alcoholic Drinks.

Film advertisement created by Blue Hive, Argentina for Ford, within the category: Automotive.

Direct advertisement created by FCB, Argentina for Pequeño, within the category: Media.

Film advertisement created by Ogilvy, Argentina for Tang, within the category: Non-Alcoholic Drinks.

Film advertisement created by la comunidad, Argentina for Alma Mora, within the category: Alcoholic Drinks.