Advertising Coca-Cola (Argentina)

Glaciar and The Argentine society of cardiology together created a radio broadcast suitable for fans at high cardiovascular risk during the superfinal between Boca Juniors and River Plate. According to several medical studies, big sporting events are proven to increase the risk of heart attack by more than three times. Glaciar, the low sodium water taking care of all argentine hearts together with Ponce, created CALMENTARIES, a radio broadcast specially designed for fans with a heart condition. The chosen match was River Plate vs Boca Juniors, Argentina’s greatest teams and all-time rivals faced each other in the Libertadores de America`s cup final for the first time in history making this an unprecedented event. The commentaries where in charge of one chill broadcaster, one commentator with a positive take on every play, a cardiologist sharing healthy tips to the fans, and in the background: Zen music. Audio advertisement created by Ponce, Argentina for Glaciar, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Wunderman, Argentina for Wunderman Buenos Aires, within the category: Agency Self-Promo.

Development of interactive hologram in which the user can customize his Peugeot 208. Can remotely configure the 3D car, change the color, apply stickers on roof, mirrors, doors, add spoiler and choose from variety of rims. And it boasts bicycle carrier, carries snowboard / sky, changing tire centers, add the tow. You can choose the version with roof sky! This was at the 6th International Motor Show 2013 in Buenos Aires. Ambient advertisement created by 5SEIS, Argentina for Peugeot, within the category: Automotive.

Warner Channel was part of the 6º edition of Argentina Comic Con, December 2016. Comic and pop culture international convention with more than 70.000 attendees in 4 days. Along with 5SEIS Agency, Warner Channel presented an interactive & technological experience in a 210 Ft2 (88 m2) space placed near the main Access. An extraordinary stand with multiples experiences: A SuperGirl VR game, The Big Bang Theory Mind Games, Global Ranking, and the claimed Battle of the fans. Also a giantography of the crossover with character of Gotham, DC´s Legends of Tomorrow, SuperGirl, Flash & Arrow. Experiential advertisement created by 5SEIS, Argentina for Warner, within the category: Media.

Digital advertisement created by Miami Ad School, Argentina for Apple, within the category: Electronics, Technology.

In Argentina Comic Con 7th edition, 20th Century Fox along with their agency 5SEIS presented 4 dynamic and interactive spaces for the fans. In “Kingsman: The Golden Circle” we recruit secret agents testing shoot accuracy with two very special weapons; an umbrella and a suitcase. 1,500 agents were shortlisted and took their Kingsman badge. “War for the Planet of the Apes” presented a space that simulated the forest, in which the participants took photos next to the apes of the film. Lots of photos and lots of fun. “Condorito: the movie”, allowed to challenge the character with a soccer skill game through Augmented Reality. More than 800 participants took a picture. “Alien: Covenant” showed “In Utero”, a Virtual Reality experience and the exclusive presence of Facehugger, present in more than 1000 photographs. More than 80,000 people had contact with the interactive stand. Experiential advertisement created by 5SEIS, Argentina for 20th Century Fox, within the categories: Movies, Public Interest, NGO.

Volkswagen revolutionizes the way of talking to young people about drinking and driving: the German automaker together with DDB Argentina launched a special edition of a 0.0% alcohol beer designed especially for drivers. Yes, for the first time in history a car company makes a beer. The strategy behind the idea was to change the focus on how to raise awareness. Instead of showing the dangers of alcohol at the wheel, it was decided to reward responsible drivers when they go out at night, and choose not to drink alcohol; with a cold Volkswagen 0.0% alcohol beer. The event took place in a well-known bar in the city of Buenos Aires. Direct advertisement created by DDB, Argentina for Volkswagen, within the category: Automotive.

We merged both virtual and real world to create Coca-Cola’s first ever in-game advertising spot for use on external marketing platforms. When playing EA Sport’s FIFA ’18 in Journey mode, players experienced Alex Hunter, star of the game, signing a sponsorship contract with Coca-Cola becoming the brand’s first virtual ambassador; and were able to watch him shoot a TV commercial. This TV commercial came to life in the real world as the TV spot to globally launch the new Coca-Cola Zero Sugar on social channels, cinemas and displayed on out of home sites including the recently installed Coca-Cola Times Square sign. This way we used as a platform the world’s undisputed #1 sports video game and a virtual influencer to recruit our new generation of drinkers. Digital advertisement created by McCann, Argentina for Coca-Cola, within the category: Non-Alcoholic Drinks.

We partnered with Álex de la Iglesia to create a short film. And destroy it. Background: We believe in the true value of experiences. That's why we decided to give our Platinum clients a truly unrepeatable one. Idea: We got together with the film director and screenwriter Álex de la Iglesia to create a short film that was screened for the first and last time in an exclusive premiere for Platinum clientes only. Right after its projection, Álex destroyed it. Now, it lives in the memory of those who watched it, and in the imagination of those who wanted to, but weren't Platinum members. The clients that couldn't attend the premiere, had the possibility to follow the whole event via streaming at unavezenlavida.com logging in with their Platinum cards numbers. Experiential advertisement created by Ogilvy, Argentina for American Express, within the category: Finance.

Ambient advertisement created by 5SEIS, Argentina for Warner, within the category: Media.

Cyberbullying is increasingly a major problem for our society, this film was created for the Young Lions Argentina 2017 festival and the goal was to create in 48 hours and just with an iPhone a piece that would raise awareness about the cause of cyberbullying to parents and relatives. It was silver at the contest. Film advertisement created by Miami Ad School, Argentina for Unicef, within the category: Public Interest, NGO.

Electronic Engineering & Physical Computing: Alejandro Kruchowski Ambient advertisement created by +Castro Innovation, Argentina for Quilmes, within the category: Alcoholic Drinks.

Ambient advertisement created by Grey, Argentina for Magistral, within the category: House, Garden.

Film advertisement created by la comunidad, Argentina for Alma Mora, within the category: Alcoholic Drinks.

This spot shows the story of a man who lived his daily life through newspapers headlines and all the problems that this caused him for not having the complete info on anything he wanted to talk about. Film advertisement created by McCann, Argentina for Perfil Newspaper, within the category: Media.

Film advertisement created by BBDO, Argentina for Volkswagen, within the category: Automotive.

Film advertisement created by DDB, Argentina for Volkswagen, within the category: Automotive.

Production Company:
 LANDIA Film advertisement created by Saatchi & Saatchi, Argentina for Andes Beer, within the category: Automotive.

Film advertisement created by BBDO, Argentina for Volkswagen, within the category: Automotive.