The Bread of Memory is a campaign for the week commemorating the AMIA terrorist attack – the worst attack in Argentine history: 85 victims and over 300 people injured. We needed to make sure that, 18 years later, the memory of the victims and the claim for justice would not be forgotten. So, we gathered a group of volunteer jewish chefs and nutritionists and together created a food recipe rich in vitamins and substances that have a direct effect on the brain. A bread meant to improve the memory of Argentines and be the symbol of a new tradition that help us remember. Ambient advertisement created by Ogilvy, Argentina for AMIA, within the category: Public Interest, NGO.

Ambient advertisement created by Grey, Argentina for Playboy, within the category: Media.

Normally when hired to make a promotional video for a Hollywood feature film, you focus on promoting the film. Instead, filmmaker Casey Neistat, Ogilvy and 20th Century Fox spent the entire $25,000 budget given to promote “The Secret Life of Walter Mitty” to fly to the Philippines and help the victims of the recent typhoon which devastated the region. Film advertisement created by Ogilvy, Argentina for The Secret Life of Walter Mitty, within the category: Media.

There are more than 35 million people in the world with Alzheimer’s. In Argentina only 10 % of people receive appropriate treatment for this disease. So, Taking advantage that a lot of people pass through the branches of Banco Santa Fe's doors, we made an interactive and innovative activation. Seeking to generate awareness in society on such an important issue, we intervened the ATMs and made them become an unforgettable experience for our clients. Ambient advertisement created by Y&R, Argentina for Banco Santa Fe, within the category: Finance.

Film advertisement created by Nina, Argentina for Polacrin, within the category: House, Garden.

Film advertisement created by la comunidad, Argentina for Argentina’s Presidency of the Nation, within the category: Hospitality, Tourism.

Film advertisement created by la comunidad, Argentina for Billboard, within the category: Media.

Digital advertisement created by Brother Ad School, Argentina for Missing Children, within the category: Public Interest, NGO.

Film advertisement created by FCB, Argentina for Glovo, within the category: Professional Services.

Direct advertisement created by Grey, Argentina for Fundacion Favaloro, within the category: Public Interest, NGO.

Directors: Alejo Rosemberg, Julian Castro / Nah! Film advertisement created by Leo Burnett, Argentina for Car One, within the category: Automotive.

Film advertisement created by Don, Argentina for Fibertel, within the category: Electronics, Technology.

Production Company:
 LANDIA Film advertisement created by Saatchi & Saatchi, Argentina for Andes Beer, within the category: Automotive.

Film advertisement created by Grey, Argentina for Itau Bank, within the category: Finance.

Film advertisement created by Don, Argentina for Easy, within the category: Retail Services.

Film advertisement created by McCann, Argentina for General Motors, within the category: Automotive.

Ambient advertisement created by Luis Saldeño Publicidad, Argentina for Hogar Institute, within the category: Public Interest, NGO.

Digital advertisement created by Grey, Argentina for LG, within the category: Electronics, Technology.

In order to overcome the fierce competition for consumer preference in a country that is used to price oriented campaigns due to its constant double-digit inflation, Sodimac Homecenter added value to a regular retail promotion by associating it with the company pet friendly policy, launched in 2017. Created by McCann Buenos Aires, the Pet Friendly Prices campaign not only invited pet owners to bring their beloved domestic animals to the store, but also gave the pets a special mission: to guide their owners through the best offers in the stores. By spraying scents appealing to pets – such as meat, chicken and pork scent - in the tags of selected offers, the promotion teased the animals to be attracted to specific items, therefore driving their owners attention to them. Film advertisement created by McCann, Argentina for Sodimac, within the category: Retail Services.

Film advertisement created by Romero Victorica, Argentina for Patio Olmos, within the category: Retail Services.