Argentina

Almost identical

WVA

Digital advertisement created by Saatchi & Saatchi, Argentina for Beldent, within the category: Confectionery, Snacks.

Volkswagen revolutionizes the way of talking to young people about drinking and driving: the German automaker together with DDB Argentina launched a special edition of a 0.0% alcohol beer designed especially for drivers. Yes, for the first time in history a car company makes a beer. The strategy behind the idea was to change the focus on how to raise awareness. Instead of showing the dangers of alcohol at the wheel, it was decided to reward responsible drivers when they go out at night, and choose not to drink alcohol; with a cold Volkswagen 0.0% alcohol beer. The event took place in a well-known bar in the city of Buenos Aires. Direct advertisement created by DDB, Argentina for Volkswagen, within the category: Automotive.

Best Argentinian commercial EVER

WVA

Boss

WVA

Film advertisement created by Grey, Argentina for Magistral, within the category: House, Garden.

Trump

WVA

Film advertisement created by McCann, Argentina for TyC Sports, within the category: Media.

Argentina Comic Con December 2018

WVA

Warner Bros. Pictures along with 5SEIS agency was present with an impressive stand with several activities related to our upcoming releases. Thousands of visitors lived a unique and fun experience at Argentina Comic Con’s 10th edition. AQUAMAN: Get immersed deep in the sea with the green screen activity and an share a video on social media. CREED II: Put on the gloves and go up to the ring to feel all the adrenaline in the Virtual Reality experience "CREED: Rise to Glory". THE LEGO MOVIE: PART 2: Paint the characters and color them with edding markers. Take with you a fun activity book to continue playing at home. Also take a picture with Emmet and Lucy. SHAZAM!: Come and shout the magic word: Shazam! to win an exclusive gift from the film. Experiential advertisement created by 5SEIS, Argentina for Warner Bros. Pictures, within the category: Recreation, Leisure.

The man and the dog

WVA

Film advertisement created by DDB, Argentina for FATH, within the category: Public Interest, NGO.

War for the Planet of the Apes

WVA

Experiential advertisement created by 5SEIS, Argentina for 20th Century Fox, within the category: Movies.

Parenting

WVA

Film advertisement created by Santo, Argentina for Coca-Cola, within the category: Non-Alcoholic Drinks.

Gender Neutral Subtitles

WVA

In recent years, Latin American movement, especially LGBTQ and feminists, began to denounce that the Spanish language was sexist. The grammatical rule of these language, unlike other languages in the world, indicates that words in the plural are always masculine, leaving out the other genres involved in mixed groups of individuals. These movements began to promote the use of gender neutral Spanish, generating a broad debate in the whole society. In this context, FOX Premium would launch the new series "Pose", composed of more than 120 transgender actors and actresses. In this way, when subtitling the series, the brand decided to do so in the Spanish that included them all. We worked side by side with LGBTQ and feminist associations that promoted neutral language in order to change that grammatical rule of Spanish, analyzing the groups characters scene by scene. In groups of male characters, they were "todos"; in groups of female characters, they were "todas"; but in groups of mixed individuals (women and men, cisgender and / or transgender), they were "todes”. The idea positioned FOX Premium as the first television and streaming brand to support neutral language, generating wide acceptance among its target and minorities and great visibility in the big Spanish-language newspapers and news. This decision ignited the debate on gender diversity throughout Latin America, naming "Pose" as the first series to dare to change the rules of Spanish. Integrated advertisement created by Astillero, Argentina for FX Networks, within the category: Media.