Argentina
Client Responsable: Juan Zarattini, Patricio Agulleiro Digital advertisement created by Saatchi & Saatchi, Argentina for Andes Beer, within the category: Alcoholic Drinks.
Film advertisement created by Santo, Argentina for Coca-Cola, within the category: Non-Alcoholic Drinks.
Ambient advertisement created by Brother Ad School, Argentina for Avon, within the category: Health.
Roller Coaster is a commercial in which Tang invites to create new blends of flavors, in a very innovative way: children choose two of the six new flavors of TangRemix and the roller coaster’s movements help to create the flavor selected. Once the game has finished, everyone has its own Tang Remix, out of 15 possible combinations. Ambient advertisement created by Ogilvy, Argentina for Tang, within the category: Non-Alcoholic Drinks.
Ambient advertisement created by Almacen, Argentina for Missing Children, within the category: Public Interest, NGO.
Airlines and travel retail sites often have pricing errors, and, for a few hours, people go crazy just to buy tickets at ridiculous prices before the mistake is corrected. Flybondi wanted to give people the chance to get revenge for so many months of injustice by letting them take advantage of the system. Air tickets prices were changed intentionally to insuperable lower prices for a short period of time and a covert campaign was made through travel influencers inviting people to buy at the Flybondi fare error price. In a few hours, Flybondi's website traffic increased as it had not done during the whole lockdown period. And the reactions on social media came right away. After selling out the stock of tickets, Flybondi sent a mailing to all those who had been able to take advantage of their fare "mistake" telling that they have granted them the unparalleled feeling of having beat the system fulfilling their revenge for so many months of waiting. The campaign was a success. Ticket sales increased by 60% in the first 3 days of the action, as well as a growth of almost 40% in traffic on the airline's e-commerce platform. Increasing traffic and sales was a clear goal for the company after not flying for so long. Integrated advertisement created by Havas, Argentina for FlyBondi, within the category: Transport.
Ambient advertisement created by Grey, Argentina for Playboy, within the category: Media.
Film advertisement created by Y&R, Argentina for Freddo, within the category: Food.
Direct advertisement created by Ogilvy, Argentina for Vea Supermarkets, within the category: Retail Services.
Ambient advertisement created by Brother Ad School, Argentina for Diesel, within the category: Fashion.
Warner Bros. along with 5SEIS agency presented with a magnificent double stand in Argentina Comic-Con 2019. Warner Channel and Warner Bros. Pictures present their most important premieres and their main shows with activities for all ages. A double stand of more than 650 square feet, connected with a lighting arch of more than 20 feet high; visited by more than 70,000 people in the 3 days of the convention. Many fans dove in the universes of each property and participated in interesting activities of The Big Bang Theory, Young Sheldon and Riverdale, and the upcoming film Godzilla 2: The King of Monsters, Annabelle 3: Comes Home and IT: Chapter 2. The Big Bang Theory, in the last season, had an innovative interactive projection with the best moments of the series´s 12 years. The fans revived moments of the beloved characters; bringing to life the static periodic table of elements. A large Godzilla with roar, lights, and rays, welcomed the attendees who made a colorful video inspired by the King of Monsters. The Riverdale ´s fandom happily entering the Pop's Chock' lit Shoppe created in Buenos Aires. They could sit at the table of the characters and set the perfect scene in the jukebox. Luminous logos, ambiance and many elements of the series, including original jackets, made the participants have their ideal photos and share them with the hashtag #RiverdaleEnWarner. Thousands of photographs were printed in polaroid style as a souvenir of participation. In Annabelle 3: Come home, we welcomed the terror. The brave ones who entered the Warren Family´s basement could visit the room of artifacts and were surprised by various paranormal events. Accompanied by the priest, the visitors came to see Annabelle, although she did not always stay there with them. With Young Sheldon the participants tested their intelligence with two scientific activities. They had to pass a gravity test in which a ball is thrown at the exact time so that it hits a doll in full free fall. As if that were not enough, in the test of spatial aptitude the fanatics were in charge of launching a rocket into outer space. On IT: Chapter 2, we had the iconic red balloons and thousands of fans took their multi-camera boomerang specially designed with the participation of Pennywise. 500 red balloons given which flooded the convection and everybody witnessed that "We all float down here". In social networks, the scope was maximized, in unique and creative posts, the participation of digital Influencers, the creation of daily video capsules and in the countless number of photographs shared by the visitors. A large-scale project, with a large-scale impact. Thank you. Experiential advertisement created by 5SEIS, Argentina for Warner Bros., within the category: Movies.
Film advertisement created by Saatchi & Saatchi, Argentina for VH1, within the category: Media.
Commercial for Sony Handicam cameras filmed in Buenos Aires, Argentina. Directed by Berton Pierce for Radical Media, Germany.
Innovation Directors: Nicolás Pimentel , Pedro Saleh Innovation Director: Rulo Gowland Creative Director: Tomás Quartino Project Executive: Florencia Arrizabalaga Creatives: Darío Rodríguez, Francesco Vicenzi, Martina Sasso Ambient advertisement created by +Castro Innovation, Argentina for Clight, within the category: Non-Alcoholic Drinks.
Film advertisement created by JWT, Argentina for Clarin, within the category: Media.
Film advertisement created by BBDO, Argentina for Volkswagen, within the category: Automotive.
Film advertisement created by David, Argentina for Powerade, within the category: Non-Alcoholic Drinks.
Ambient advertisement created by Grey, Argentina for Magistral, within the category: House, Garden.
Film advertisement created by RGA, Argentina for Nike, within the category: Sports.
Film advertisement created by DDB, Argentina for Ineco, within the category: Public Interest, NGO.