Argentina

WVA

Film advertisement created by Santo, Argentina for Coca-Cola, within the category: Non-Alcoholic Drinks.

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In today’s world, we share everything on social media, but in Latin America we share everything in a round of Mate.

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Interactive installation based on augmented reality. The experience lived through an LED screen over 4 meters; where participants were able to interact with virtual characters in real time and take pictures and videos of their experience. Hundreds of girls received gifts, flowers and balloons of all sizes and colors. Ambient advertisement created by 5SEIS, Argentina for Impulse, within the category: Health.

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Integrated advertisement created by Humo Rojo, Argentina for FlyBondi, within the category: Transport.

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Development of interactive hologram in which the user can customize his Peugeot 208. Can remotely configure the 3D car, change the color, apply stickers on roof, mirrors, doors, add spoiler and choose from variety of rims. And it boasts bicycle carrier, carries snowboard / sky, changing tire centers, add the tow. You can choose the version with roof sky! This was at the 6th International Motor Show 2013 in Buenos Aires. Ambient advertisement created by 5SEIS, Argentina for Peugeot, within the category: Automotive.

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Film advertisement created by Saatchi & Saatchi, Argentina for BGH, within the category: Electronics, Technology.

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Ambient advertisement created by Luis Saldeño Publicidad, Argentina for Hogar Institute, within the category: Public Interest, NGO.

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Warner Bros. Pictures along with 5SEIS agency was present with an impressive stand with several activities related to our upcoming releases. Thousands of visitors lived a unique and fun experience at Argentina Comic Con’s 10th edition. AQUAMAN: Get immersed deep in the sea with the green screen activity and an share a video on social media. CREED II: Put on the gloves and go up to the ring to feel all the adrenaline in the Virtual Reality experience "CREED: Rise to Glory". THE LEGO MOVIE: PART 2: Paint the characters and color them with edding markers. Take with you a fun activity book to continue playing at home. Also take a picture with Emmet and Lucy. SHAZAM!: Come and shout the magic word: Shazam! to win an exclusive gift from the film. Experiential advertisement created by 5SEIS, Argentina for Warner Bros. Pictures, within the category: Recreation, Leisure.

WVA

Airlines and travel retail sites often have pricing errors, and, for a few hours, people go crazy just to buy tickets at ridiculous prices before the mistake is corrected. Flybondi wanted to give people the chance to get revenge for so many months of injustice by letting them take advantage of the system. Air tickets prices were changed intentionally to insuperable lower prices for a short period of time and a covert campaign was made through travel influencers inviting people to buy at the Flybondi fare error price. In a few hours, Flybondi's website traffic increased as it had not done during the whole lockdown period. And the reactions on social media came right away. After selling out the stock of tickets, Flybondi sent a mailing to all those who had been able to take advantage of their fare "mistake" telling that they have granted them the unparalleled feeling of having beat the system fulfilling their revenge for so many months of waiting. The campaign was a success. Ticket sales increased by 60% in the first 3 days of the action, as well as a growth of almost 40% in traffic on the airline's e-commerce platform. Increasing traffic and sales was a clear goal for the company after not flying for so long. Integrated advertisement created by Havas, Argentina for FlyBondi, within the category: Transport.

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The reality of women soccer is really different from the one of men. While in the male soccer there are millionaire contracts, most of the women professional players don’t receive any payment to play. So to the FIFA Women World Cup campaign, we decided not to do another fancy soccer campaign presenting the players as heroes, instead, we decided to show some of the struggles that the players have to face in a daily basis. Integrated advertisement created by Grey, Argentina for Telemundo, within the categories: Media, Sports.

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Experiential advertisement created by 5SEIS, Argentina for 20th Century Fox, within the category: Movies.

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Film advertisement created by la comunidad, Argentina for LALCEC, within the category: Public Interest, NGO.

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Film advertisement created by Kanter Lovertising, Argentina for APSV, within the category: Public Interest, NGO.

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Film advertisement created by FCB, Argentina for Zonajobs, within the category: Professional Services.

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Film advertisement created by Y&R, Argentina for Fundación Vida Silvestre, within the category: Public Interest, NGO.

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Production Company: Primo Film advertisement created by Ponce, Argentina for Axe, within the category: Health.

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The short film reflects a problem in which Argentina and the world coexists daily, the control that digital services and algorithms have over our decisions. Leaving us thinking how far this can go in a not so distant future. Film advertisement created by la comunidad, Argentina for Portland International Film Festival, within the category: Recreation, Leisure.

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In the world there are millions of missing children. And if one of them was your son? Take care of them like they were your children. Ambient advertisement created by Brother, Argentina for Missing Children, within the category: Public Interest, NGO.

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Film advertisement created by Grey, Argentina for Ayudin, within the category: House, Garden.

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Film advertisement created by Ogilvy, Argentina for Coca-Cola Zero, within the category: Non-Alcoholic Drinks.




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