The Bread of Memory is a campaign for the week commemorating the AMIA terrorist attack – the worst attack in Argentine history: 85 victims and over 300 people injured. We needed to make sure that, 18 years later, the memory of the victims and the claim for justice would not be forgotten. So, we gathered a group of volunteer jewish chefs and nutritionists and together created a food recipe rich in vitamins and substances that have a direct effect on the brain. A bread meant to improve the memory of Argentines and be the symbol of a new tradition that help us remember. Ambient advertisement created by Ogilvy, Argentina for AMIA, within the category: Public Interest, NGO.

In order to overcome the fierce competition for consumer preference in a country that is used to price oriented campaigns due to its constant double-digit inflation, Sodimac Homecenter added value to a regular retail promotion by associating it with the company pet friendly policy, launched in 2017. Created by McCann Buenos Aires, the Pet Friendly Prices campaign not only invited pet owners to bring their beloved domestic animals to the store, but also gave the pets a special mission: to guide their owners through the best offers in the stores. By spraying scents appealing to pets – such as meat, chicken and pork scent - in the tags of selected offers, the promotion teased the animals to be attracted to specific items, therefore driving their owners attention to them. Film advertisement created by McCann, Argentina for Sodimac, within the category: Retail Services.

The first marketing campaign designed to apply a real change in sexist consumer habits. Digital advertisement created by Publicis, Argentina for Minicuotas Ribeiro, within the category: Public Interest, NGO.

If you ever wonder why plane food sucks, Turirsmocity provides you the answer The agency Dhélet VMLY&R showed us the scientific fact about what happens to our taste buds at 10,000 feet above the ground. Turismocity is a well known online travel agency in Argentina. In this commercial we see different people travelling while enjoying food in their seats. A man eating a giant sandwich, another one smelling a black coffee, a kid opening a bag of chips, a woman drinking juice, among others. All the food shown in the commercial is shot in a super tempting way, even a cracker. How is it possible for them to enjoy airplane food? The answer is simple: They are not on an airplane, but on a bus at 0 feet high. With this campaign, Turismocity launched their bus tickets offers for the first time and gave all Argentines the opportunity to have a delicious trip. Film advertisement created by VMLY&R, Argentina for Turismocity, within the categories: Hospitality, Tourism, Professional Services.

Film advertisement created by la comunidad, Argentina for Verizon, within the category: Electronics, Technology.

Film advertisement created by la comunidad, Argentina for Alma Mora, within the category: Alcoholic Drinks.

This spot shows the story of a man who lived his daily life through newspapers headlines and all the problems that this caused him for not having the complete info on anything he wanted to talk about. Film advertisement created by McCann, Argentina for Perfil Newspaper, within the category: Media.

Ambient advertisement created by Luis Saldeño Publicidad, Argentina for Hogar Institute, within the category: Public Interest, NGO.

Digital advertisement created by Saatchi & Saatchi, Argentina for BGH, within the category: Electronics, Technology.

Film advertisement created by JWT, Argentina for Fabogesic, within the category: Pharmaceutical.

Sometimes in life, you get the chance (or perhaps we should call it excuse) to get rid of all that stuff you don’t want in your house anymore and replace it with everything you’ve always dreamed of. Film advertisement created by Don, Argentina for Easy, within the category: House, Garden.

Film advertisement created by la comunidad, Argentina for Billboard, within the category: Media.

For the first time ever the biggest football teams met in the most important final of the Latin American continent, and exactly because of this was impossible get a ticket to watch the game, but we found a way in. Integrated advertisement created by Grey, Argentina for Coca-Cola, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by 5SEIS, Argentina for Warner, within the category: Media.

Film advertisement created by Saatchi & Saatchi, Argentina for BGH, within the category: Electronics, Technology.

Experiential advertisement created by McCann, Argentina for Sodimac, within the category: Retail Services.

Film advertisement created by Nina, Argentina for Zonajobs, within the category: Professional Services.

Film advertisement created by Ponce, Argentina for Rexona, within the category: Health.

Film advertisement created by Santo, Argentina for Sprite, within the category: Non-Alcoholic Drinks.