Argentina

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Film advertisement created by la comunidad, Argentina for Argentina’s Presidency of the Nation, within the category: Hospitality, Tourism.

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The Bread of Memory is a campaign for the week commemorating the AMIA terrorist attack – the worst attack in Argentine history: 85 victims and over 300 people injured. We needed to make sure that, 18 years later, the memory of the victims and the claim for justice would not be forgotten. So, we gathered a group of volunteer jewish chefs and nutritionists and together created a food recipe rich in vitamins and substances that have a direct effect on the brain. A bread meant to improve the memory of Argentines and be the symbol of a new tradition that help us remember. Ambient advertisement created by Ogilvy, Argentina for AMIA, within the category: Public Interest, NGO.

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Film advertisement created by Santo, Argentina for Sprite, within the category: Non-Alcoholic Drinks.

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Digital advertisement created by Woonky, Argentina for Ballantine's, within the category: Alcoholic Drinks.

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Warner Bros. along with 5SEIS agency presented with a magnificent double stand in Argentina Comic-Con 2019. Warner Channel and Warner Bros. Pictures present their most important premieres and their main shows with activities for all ages. A double stand of more than 650 square feet, connected with a lighting arch of more than 20 feet high; visited by more than 70,000 people in the 3 days of the convention. Many fans dove in the universes of each property and participated in interesting activities of The Big Bang Theory, Young Sheldon and Riverdale, and the upcoming film Godzilla 2: The King of Monsters, Annabelle 3: Comes Home and IT: Chapter 2. The Big Bang Theory, in the last season, had an innovative interactive projection with the best moments of the series´s 12 years. The fans revived moments of the beloved characters; bringing to life the static periodic table of elements. A large Godzilla with roar, lights, and rays, welcomed the attendees who made a colorful video inspired by the King of Monsters. The Riverdale ´s fandom happily entering the Pop's Chock' lit Shoppe created in Buenos Aires. They could sit at the table of the characters and set the perfect scene in the jukebox. Luminous logos, ambiance and many elements of the series, including original jackets, made the participants have their ideal photos and share them with the hashtag #RiverdaleEnWarner. Thousands of photographs were printed in polaroid style as a souvenir of participation. In Annabelle 3: Come home, we welcomed the terror. The brave ones who entered the Warren Family´s basement could visit the room of artifacts and were surprised by various paranormal events. Accompanied by the priest, the visitors came to see Annabelle, although she did not always stay there with them. With Young Sheldon the participants tested their intelligence with two scientific activities. They had to pass a gravity test in which a ball is thrown at the exact time so that it hits a doll in full free fall. As if that were not enough, in the test of spatial aptitude the fanatics were in charge of launching a rocket into outer space. On IT: Chapter 2, we had the iconic red balloons and thousands of fans took their multi-camera boomerang specially designed with the participation of Pennywise. 500 red balloons given which flooded the convection and everybody witnessed that "We all float down here". In social networks, the scope was maximized, in unique and creative posts, the participation of digital Influencers, the creation of daily video capsules and in the countless number of photographs shared by the visitors. A large-scale project, with a large-scale impact. Thank you. Experiential advertisement created by 5SEIS, Argentina for Warner Bros., within the category: Movies.

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Film advertisement created by JWT, Argentina for Fabogesic, within the category: Pharmaceutical.

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Ambient advertisement created by 5SEIS, Argentina for Warner, within the category: Media.

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A game designed to take back kids who switched teams. A parent can get his kid's team to lose, and his team to score all the goals. The game includes: Loudly cheering for one of the teams while the other barely gets some pitiful support. Bad players. Awful kicks. Inexplicable moves. Is the goal too small for you?. All kinds of annoying jokes. And goals they score against themselves will surely unleash your little one’s fury. The child will suffer the humiliation of supporting a small team. The frustration of being passed by like training cones. And the impotence of goals converted from every possible angle. Ending the battle with a historic number of goals That can change the story between a father and a son. More than a fixed match, it's a match that can't be fixed. Digital advertisement created by McCann, Argentina for TyC Sports, within the category: Gaming.

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Film advertisement created by Ogilvy, Argentina for OLX, within the category: Professional Services.

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Production Company: Primo Film advertisement created by Ponce, Argentina for Axe, within the category: Health.

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Digital advertisement created by DDB, Argentina for KY Gel, within the category: Health.

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Normally when hired to make a promotional video for a Hollywood feature film, you focus on promoting the film. Instead, filmmaker Casey Neistat, Ogilvy and 20th Century Fox spent the entire $25,000 budget given to promote “The Secret Life of Walter Mitty” to fly to the Philippines and help the victims of the recent typhoon which devastated the region. Film advertisement created by Ogilvy, Argentina for The Secret Life of Walter Mitty, within the category: Media.

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Warner Channel was part of the 6º edition of Argentina Comic Con, December 2016. Comic and pop culture international convention with more than 70.000 attendees in 4 days. Along with 5SEIS Agency, Warner Channel presented an interactive & technological experience in a 210 Ft2 (88 m2) space placed near the main Access. An extraordinary stand with multiples experiences: A SuperGirl VR game, The Big Bang Theory Mind Games, Global Ranking, and the claimed Battle of the fans. Also a giantography of the crossover with character of Gotham, DC´s Legends of Tomorrow, SuperGirl, Flash & Arrow. Experiential advertisement created by 5SEIS, Argentina for Warner, within the category: Media.

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Glaciar and The Argentine society of cardiology together created a radio broadcast suitable for fans at high cardiovascular risk during the superfinal between Boca Juniors and River Plate. According to several medical studies, big sporting events are proven to increase the risk of heart attack by more than three times. Glaciar, the low sodium water taking care of all argentine hearts together with Ponce, created CALMENTARIES, a radio broadcast specially designed for fans with a heart condition. The chosen match was River Plate vs Boca Juniors, Argentina’s greatest teams and all-time rivals faced each other in the Libertadores de America`s cup final for the first time in history making this an unprecedented event. The commentaries where in charge of one chill broadcaster, one commentator with a positive take on every play, a cardiologist sharing healthy tips to the fans, and in the background: Zen music. Audio advertisement created by Ponce, Argentina for Glaciar, within the category: Non-Alcoholic Drinks.

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In order to overcome the fierce competition for consumer preference in a country that is used to price oriented campaigns due to its constant double-digit inflation, Sodimac Homecenter added value to a regular retail promotion by associating it with the company pet friendly policy, launched in 2017. Created by McCann Buenos Aires, the Pet Friendly Prices campaign not only invited pet owners to bring their beloved domestic animals to the store, but also gave the pets a special mission: to guide their owners through the best offers in the stores. By spraying scents appealing to pets – such as meat, chicken and pork scent - in the tags of selected offers, the promotion teased the animals to be attracted to specific items, therefore driving their owners attention to them. Film advertisement created by McCann, Argentina for Sodimac, within the category: Retail Services.

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In today’s world, we share everything on social media, but in Latin America we share everything in a round of Mate.

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Film advertisement created by Y&R, Argentina for Loto, within the category: Gaming.

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Film advertisement created by Ogilvy, Argentina for Tang, within the category: Non-Alcoholic Drinks.

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Film advertisement created by Grey, Argentina for Magistral, within the category: House, Garden.

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Film advertisement created by Ponce, Argentina for Axe, within the category: Health.




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