Film advertisement created by Y&R, Argentina for Freddo, within the category: Food.

Film advertisement created by la comunidad, Argentina for Billboard, within the category: Media.

Film advertisement created by RGA, Argentina for Nike, within the category: Sports.

Film advertisement created by David, Argentina for Powerade, within the category: Non-Alcoholic Drinks.

Innovation Directors: Nicolás Pimentel
, Pedro Saleh
Innovation Director: Rulo Gowland
 Creative Director: Tomás Quartino 
 Project Executive: Florencia Arrizabalaga Creatives: Darío Rodríguez, Francesco Vicenzi, Martina Sasso
 Ambient advertisement created by +Castro Innovation, Argentina for Clight, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Nina, Argentina for Callia, within the category: Alcoholic Drinks.

Integrated advertisement created by Humo Rojo, Argentina for FlyBondi, within the category: Transport.

Digital advertisement created by Brother Ad School, Argentina for Missing Children, within the category: Public Interest, NGO.

Ambient advertisement created by Brother Ad School, Argentina for Diesel, within the category: Fashion.

Film advertisement created by la comunidad, Argentina for FilmSuez, within the category: Recreation, Leisure.

Digital advertisement created by VML, Argentina for La Casa del Encuentro, within the category: Public Interest, NGO.

Film advertisement created by Y&R, Argentina for Loto, within the category: Gaming.

Film advertisement created by la comunidad, Argentina for Billboard, within the category: Media.

Film advertisement created by BBDO, Argentina for Volkswagen, within the category: Automotive.

Film advertisement created by Romero Victorica, Argentina for Patio Olmos, within the category: Retail Services.

Ambient advertisement created by Ogilvy, Argentina for Cerveza Salta, within the category: Alcoholic Drinks.

Pablo Poncini is the CEO of TBWA Buenos Aires. He's married to Gabriela, and they have two daughters, Renata and Sofia, and a boy, Luca. Luca is 13 years old and he was born with Down syndrome. A well known advertising figure in Argentina, Pablo was asked to work on a campaign about the inclusion of people with disabilities. After trying to write simple ads, he decided to go further and tell a more complete and personal story of his relationship with Luca. The two of them embarked on a road trip, in a classic car, on the road made famous by the Argentinian Mille Miglia car rally. Digital advertisement created by TBWA, Argentina for International Day of Persons with Disabilities, within the category: Public Interest, NGO.

To get an insight of Syria's reality, you should spend a minute there. Experiential advertisement created by Italia Comunicacion, Argentina for Amnesty International, within the category: Public Interest, NGO.

Film advertisement created by Publicis, Argentina for Renault, within the category: Automotive.

Digital advertisement created by Nina, Argentina for Atrapalo, within the category: Transport.