Argentina

WVA

Film advertisement created by Blue Hive, Argentina for Ford, within the category: Automotive.

WVA

Film advertisement created by JWT, Argentina for Clarin, within the category: Media.

WVA

In order to launch the new Golf GTI in Argentina a 100-meter scenery with different settings full of actors was set up. With a high-speed camera installed inside the vehicle and the help of a professional pilot this scene was travelled and filmed in one single shot. The fast commercial result undetectable for human eye and work as a teaser on TV and YouTube pre-rolls, which redirect people to watch the slow motion version (teaser: https://www.youtube.com/watch?v=q9bM3znsiUY&feature=share). Digital advertisement created by DDB, Argentina for Volkswagen, within the category: Automotive.

WVA

Content advertisement created by Publicis, Argentina for Renault, within the category: Automotive.

WVA

Film advertisement created by Ogilvy, Argentina for Coca-Cola Zero, within the category: Non-Alcoholic Drinks.

WVA

Digital advertisement created by BBDO, Argentina for Tarjeta Naranja, within the category: Finance.

WVA

Ambient advertisement created by FCB, Argentina for Clorox, within the category: House, Garden.

WVA

Digital advertisement created by Miami Ad School, Argentina for Apple, within the category: Electronics, Technology.

WVA

Film advertisement created by Grey, Argentina for Ayudin, within the category: House, Garden.

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Film advertisement created by Y&R, Argentina for Loto, within the category: Gaming.

WVA

Ambient advertisement created by Grey, Argentina for Magistral, within the category: House, Garden.

WVA

Production Company:
 LANDIA Film advertisement created by Saatchi & Saatchi, Argentina for Andes Beer, within the category: Alcoholic Drinks.

WVA

Film advertisement created by Kanter Lovertising, Argentina for APSV, within the category: Public Interest, NGO.

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Digital advertisement created by Wunderman, Argentina for Movistar, within the category: Electronics, Technology.

WVA

Ambient advertisement created by Don, Argentina for Zurich, within the category: Finance.

WVA

In recent years, Latin American movement, especially LGBTQ and feminists, began to denounce that the Spanish language was sexist. The grammatical rule of these language, unlike other languages ​​in the world, indicates that words in the plural are always masculine, leaving out the other genres involved in mixed groups of individuals. These movements began to promote the use of gender neutral Spanish, generating a broad debate in the whole society. In this context, FOX Premium would launch the new series "Pose", composed of more than 120 transgender actors and actresses. In this way, when subtitling the series, the brand decided to do so in the Spanish that included them all. We worked side by side with LGBTQ and feminist associations that promoted neutral language in order to change that grammatical rule of Spanish, analyzing the groups characters scene by scene. In groups of male characters, they were "todos"; in groups of female characters, they were "todas"; but in groups of mixed individuals (women and men, cisgender and / or transgender), they were "todes”. The idea positioned FOX Premium as the first television and streaming brand to support neutral language, generating wide acceptance among its target and minorities and great visibility in the big Spanish-language newspapers and news. This decision ignited the debate on gender diversity throughout Latin America, naming "Pose" as the first series to dare to change the rules of Spanish. Integrated advertisement created by Astillero, Argentina for FX Networks, within the category: Media.

WVA

Film advertisement created by Grey, Argentina for Itau Bank, within the category: Finance.

WVA

The Bread of Memory is a campaign for the week commemorating the AMIA terrorist attack – the worst attack in Argentine history: 85 victims and over 300 people injured. We needed to make sure that, 18 years later, the memory of the victims and the claim for justice would not be forgotten. So, we gathered a group of volunteer jewish chefs and nutritionists and together created a food recipe rich in vitamins and substances that have a direct effect on the brain. A bread meant to improve the memory of Argentines and be the symbol of a new tradition that help us remember. Ambient advertisement created by Ogilvy, Argentina for AMIA, within the category: Public Interest, NGO.




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