Film advertisement created by BBDO, Argentina for Volkswagen, within the category: Automotive.

Film advertisement created by Grey, Argentina for Magistral, within the category: House, Garden.

Film advertisement created by Blue Hive, Argentina for Ford, within the category: Automotive.

Film advertisement created by Y&R, Argentina for Freddo, within the category: Food.

In Argentina, football is everything. We hacked the World Cup and became part of the conversation (which we weren't even supposed to be in) with a disruptive, bold and direct (well, kind of) message: we told them, anonymously, "No Mires Netflix" ("Don't watch Netflix"). Spoiler alert: they did watch us. A lot. Integrated advertisement created by McCann, Argentina for Netflix, within the category: Media.

Film advertisement created by Saatchi & Saatchi, Argentina for Sony, within the category: Electronics, Technology.

In recent years, Latin American movement, especially LGBTQ and feminists, began to denounce that the Spanish language was sexist. The grammatical rule of these language, unlike other languages ​​in the world, indicates that words in the plural are always masculine, leaving out the other genres involved in mixed groups of individuals. These movements began to promote the use of gender neutral Spanish, generating a broad debate in the whole society. In this context, FOX Premium would launch the new series "Pose", composed of more than 120 transgender actors and actresses. In this way, when subtitling the series, the brand decided to do so in the Spanish that included them all. We worked side by side with LGBTQ and feminist associations that promoted neutral language in order to change that grammatical rule of Spanish, analyzing the groups characters scene by scene. In groups of male characters, they were "todos"; in groups of female characters, they were "todas"; but in groups of mixed individuals (women and men, cisgender and / or transgender), they were "todes”. The idea positioned FOX Premium as the first television and streaming brand to support neutral language, generating wide acceptance among its target and minorities and great visibility in the big Spanish-language newspapers and news. This decision ignited the debate on gender diversity throughout Latin America, naming "Pose" as the first series to dare to change the rules of Spanish. Integrated advertisement created by Astillero, Argentina for FX Networks, within the category: Media.

Digital advertisement created by Woonky, Argentina for Ballantine's, within the category: Alcoholic Drinks.

In Argentina, 6 out of 10 people suffer from sleep disorders. That data was our kick-start for the production of this commercial campaign for the client Melatol, the brand of the leading sleep-inducing drug in the market. Film advertisement created by ds, Argentina for Melatol, within the category: Pharmaceutical.

Ambient advertisement created by Grey, Argentina for Magistral, within the category: House, Garden.

Film advertisement created by Don, Argentina for Easy, within the category: Retail Services.

We merged both virtual and real world to create Coca-Cola’s first ever in-game advertising spot for use on external marketing platforms. When playing EA Sport’s FIFA ’18 in Journey mode, players experienced Alex Hunter, star of the game, signing a sponsorship contract with Coca-Cola becoming the brand’s first virtual ambassador; and were able to watch him shoot a TV commercial. This TV commercial came to life in the real world as the TV spot to globally launch the new Coca-Cola Zero Sugar on social channels, cinemas and displayed on out of home sites including the recently installed Coca-Cola Times Square sign. This way we used as a platform the world’s undisputed #1 sports video game and a virtual influencer to recruit our new generation of drinkers. Digital advertisement created by McCann, Argentina for Coca-Cola, within the category: Non-Alcoholic Drinks.

A group of friends decides to go deep into the web to find out the info they need. Film advertisement created by Don, Argentina for Fibertel, within the category: Electronics, Technology.

Direct advertisement created by Ogilvy, Argentina for Vea Supermarkets, within the category: Retail Services.

Film advertisement created by Ogilvy, Argentina for Schneider, within the category: Alcoholic Drinks.

Film advertisement created by la comunidad, Argentina for Billboard, within the category: Media.

Film advertisement created by BBDO, Argentina for H2oh!, within the category: Non-Alcoholic Drinks.

Film advertisement created by FCB, Argentina for Glovo, within the category: Professional Services.

URL: http://www.nokia.com.ar/productos/promociones/potencia-tu-experiencia Digital advertisement created by Wunderman, Argentina for Nokia, within the category: Electronics, Technology.

Film advertisement created by Grey, Argentina for Ayudin, within the category: House, Garden.