This new Volkswagen brand activation was created to take part during the 60 most busy days during summer on the coastal área of Argentina, the cities of Pinamar and Carilo. These are the two most popular and crowded beaches in Argentina, where Amarok’s target market gathers there to spent their summer holidays. These are two cities with very high standards and have the peculiarity of having sand built streets. This is the best terrain to launch a new brand building action for a 4x4 Pickup. We thought on creating a new media by developing this simple but creative idea of carving the Amarok Pickup wheels with the brand’s identity logo. The pickup will start circulating on the beaches and Streets from very early in the morning covering more tan 40 kilometers per day. Using a very pure and simple material to print the Amarok logo, became a new media and most important; it became a totally sustainable Brand experience, on the lowest budget reaching more than 800,000 using just two wheels. Ambient advertisement created by Geometry, Argentina for Volkswagen, within the category: Automotive.

Direct advertisement created by Grey, Argentina for Fundacion Favaloro, within the category: Public Interest, NGO.

Film advertisement created by Blue Hive, Argentina for Ford, within the category: Automotive.

Film advertisement created by JWT, Argentina for Fabogesic, within the category: Pharmaceutical.

Film advertisement created by McCann, Argentina for TyC Sports, within the category: Media.

Sound Design: Blam! Film advertisement created by WTF, Argentina for Honda, within the category: Automotive.

Direct advertisement created by Grey, Argentina for Pantene, within the category: Health.

Film advertisement created by Saatchi & Saatchi, Argentina for Andes, within the category: Alcoholic Drinks.

Warner Bros. Pictures along with 5SEIS agency was present with an impressive stand with several activities related to our upcoming releases. Thousands of visitors lived a unique and fun experience at Argentina Comic Con’s 10th edition. AQUAMAN: Get immersed deep in the sea with the green screen activity and an share a video on social media. CREED II: Put on the gloves and go up to the ring to feel all the adrenaline in the Virtual Reality experience "CREED: Rise to Glory". THE LEGO MOVIE: PART 2: Paint the characters and color them with edding markers. Take with you a fun activity book to continue playing at home. Also take a picture with Emmet and Lucy. SHAZAM!: Come and shout the magic word: Shazam! to win an exclusive gift from the film. Experiential advertisement created by 5SEIS, Argentina for Warner Bros. Pictures, within the category: Recreation, Leisure.

Film advertisement created by la comunidad, Argentina for FilmSuez, within the category: Recreation, Leisure.

Film advertisement created by Y&R, Argentina for Cereal Mix, within the category: Food.

Digital advertisement created by DDB, Argentina for Provet, within the category: House, Garden.

Film advertisement created by Saatchi & Saatchi, Argentina for Andes Beer, within the category: Alcoholic Drinks.

Outdoor advertisement created by .JPG, Argentina for Policía Caminera de Córdoba, within the category: Public Interest, NGO.

Film advertisement created by Grey, Argentina for Ayudin, within the category: House, Garden.

Content advertisement created by Publicis, Argentina for Renault, within the category: Automotive.

Film advertisement created by Leo Burnett, Argentina for Arcor, within the category: Non-Alcoholic Drinks.

The first marketing campaign designed to apply a real change in sexist consumer habits. Digital advertisement created by Publicis, Argentina for Minicuotas Ribeiro, within the category: Public Interest, NGO.

Digital advertisement created by Nina, Argentina for Callia, within the category: Alcoholic Drinks.

Film advertisement created by DDB, Argentina for Ineco, within the category: Public Interest, NGO.