URL: http://www.barbieproject.com Barbie. It's amazing how one doll can conjure so many different feelings and spark so much conversation. To learn more about how kids and their parents really feel about playing with Barbie, we started The #BarbieProject. No scripts. No rehearsals. Just real kids, real parents, telling their stories. What do you see when your kids play with Barbie? Join the conversation by sharing your story using #BarbieProject.

In Saudi, Domino’s Pizza has more locations, more vehicles, and more employees. That is why Dominos is bigger. And during holidays, the little guys can’t wait to get their presents from the big guys. We why not surprise them and put a smile on their face. So we sent them a gift along with a letter of appreciation for their efforts. For the ones who dedicated many days to plan and think. The ones who learned how to prepare and create. The ones who experimented with different types of dough and cheese. And the ones who squared the triangles, and turned them into pastries and pies. And the ones who keep trying after they keep failing. And the ones who consider it an art, a passion, or even a mere hobby. And for those who work during Eid, and are homesick, we want to thank you for your struggle and wish you a happy Eid. Direct advertisement created by Bold, Saudi Arabia for Domino's Pizza, within the category: Food.

During carnival street parties, many Brazilians often piss on the sidewalks, spreading stench and dirt around the city. For the end of the pee on the street tet's map together the closest toilets?

To learn more about The Year of Alabama Arts, visit the microsite at http://www.artthatspeaks.com

What happens when you wear balaclavas to job interviews and extort your prospective employers? You get a job, as this young creative team found out.

“Wake up and smell the coffee” “Happy Beats” “Lost in The Woods” If these names are familiar to you, you probably are one of the few million followers of these official Spotify playlists. For listeners, these playlists represent a revolutionary tool to discover music and find songs corresponding to a certain mood (running, a dinner with friends, doing yoga, etc.). But for musicians, being in these playlists represents their big dream, a unique opportunity to get millions of new fans in no time. As you can imagine competition is tough ... Twin Toes, a brand-new indie pop duo from Belgium, seems to have found a funny way to achieve this goal: “Lost in Playlists”, a song and a music video specially made to attract the attention of Spotify playlists curators. « Every band wants their song in official playlists, we thought it might be fun to do the opposite, so we put official playlists in our song ». So how to make it to an official Spotify playlist? Via the Spotify for Artists platform, artists and labels can pitch their new release to Spotify editors who will then decide whether the song fits on their playlists. And so, no algorithm for these Editorial Playlists which are 100% created by hand, unlike Algorithmic Playlists created by computers (like your discovery weekly) and User Playlists created by normal people like you and me. For these playlists, curators listen to thousands of songs every day to find the next gem that can complement their playlists and provide a better experience for the listeners. But with around 60,000 releases every day on Spotify, it goes without saying that your song better stands out. Twin Toes, a brand-new indie pop duo might have found a magical idea to emerge from the mass and catch the attention of Spotify curators. True adventurers of pop, Antoine Geluck and Nicolas Mouquet had the brilliant idea to turn official playlists names into the lyrics of their new single "Lost in Playlists". Film advertisement created by Mortierbrigade, Belgium for Twin Toes, within the category: Music.

Film advertisement created by McCann, Romania for Virgin Radio, within the category: Public Interest, NGO.

‘Crying at the Discotheque’ which was filmed in empty venues across London to raise awareness of #WeMakeEvents and the lack of support for the live events industry during the Covid-19 pandemic. Taken from her upcoming new album ‘Songs from the Kitchen Disco’, Sophie Ellis-Bextor’s Greatest Hits, Sophie’s recent single is a sparkling Studio 54 take on Alcazar’s 1990’s hit, The video, created by long-term collaborator Sophie Muller, was filmed recently in empty venues across London and sees Sophie ‘Crying in the “empty” Discotheques’ to raise awareness of the #WeMakeEvents initiative and the lack of support for the live events industry due to Covid-19. The venues included are Bush Hall, Apollo Theatre, St Moritz, Clapham Grand, Heaven, Omeara and The O2.

Flying Blue, Air France KLM loyalty programme, offered one of its influent members to send cameras to collect the memories of the trip he was unable to make in 2020. We documented this project and shared the story of this trip with his community and our 20 million members to take them on an emotional journey. Content advertisement created by Dentsu, France for Air France-KLM, within the category: Transport.

CONTEXT: Halloween. On the day when you have to frighten someone, we truly wanted to do something really scary for ad people only. IDEA: Who would know that only two letters could scare even the bravest ones among ad people? For ad men there’s nothing scarier than to hear BUT after receiving positive feedback. EXECUTION: As we all know, on Halloween all our deepest fears come to life. And BUT (“НО” in Russian) is not an exception. We created a set of BUT characters containing classic client’s feedback that expresses eternal pain and horror for the ad people. To make it work with zero budget, we used Facebook – a place where our target audience complains about its work routine.

Let the world be your stage and the sound of your joy to the greatest extent! Film advertisement created by Face to Face, Saudi Arabia for Pepsi, within the category: Non-Alcoholic Drinks.

Film advertisement created by McCann, Czechia for Czech Insurance Association, within the category: Public Interest, NGO.

Film advertisement created by Romance, France for Uber Eats, within the category: Professional Services.

Film advertisement created by FCB, United States for Battlefield Hardline, within the category: Gaming.

To learn more about The Year of Alabama Arts, visit the microsite at http://www.artthatspeaks.com

All Vachon snack cakes are delicious, but surely there’s one that’s better than the rest. To answer this hot-button question, Vachon is inviting Quebecers to settle the issue once and for all in a colourful, light-hearted campaign developed by Cossette, its agency of record. In total, eleven of Vachon’s best-known and best-loved cakes can be voted on, including the fascinating Passion Flakie, the legendary Jos Louis and the oh-so-decadent Ah Caramel! (preferably straight out of the freezer). “The truth is, there’s no debate when it comes to the best Vachon snack cake. Until someone dares to diss your favourite, that is,” said Michel-Alex Lessard, Vice-President, Strategy, at Cossette. “Vachon cakes have always been a part of our lives. They bring back fond memories, and we’ve become attached to our favourite cake in a way that may be considered a bit irrational.” The campaign’s pièce de résistance—a 60-second video in which the question is debated in everyday conversations between co-workers, couples and friends—appears online and on television. “When we start the debate on THE best Vachon, it won’t be over in 15 seconds. It gets people fired up, which is why we needed to use a longer format to bring the concept to life,” added Anne-Claude Chénier, Vice-President, Creative Advertising. Out-of-home signage and social posts are also being leveraged to get Quebecers to vote. People are being urged to support their favourite cake by casting their vote at thebestvachon.ca, by purchasing a box of cakes at the grocery store, or by sharing their pick on social networks. Fact: just two weeks into the campaign, more than 50,000 people had already cast their vote. Later this year, Vachon will crown the world’s best Vachon cake. And in 2020, some 500,000 winning cakes will be given away for free. To demonstrate the magnitude of the prize, Cossette created the first-ever edible wall, offering a thousand Jos Louis to passersby. Integrated advertisement created by Cossette, Canada for Grupo Bimbo, within the category: Food.