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Village Roadshow transformed a JCDecaux INNOVATE panel in Melbourne’s Southern Cross Station using touch-activated LCD screens to promote the launch of biggest shark flick of the year, ‘The Meg’. The custom JCDecaux INNOVATE panel featured a touch-activated LCD screen that displayed a mysterious, murky deep-sea scene when not in use. Passers-by were encouraged to ‘knock at their own risk’ to activate the action. When the touchscreen was activated, a giant shark emerged from the murky waters and ‘attacked’ the LCD screen - creating a dramatic faux shattered glass effect giving passers-by an equally dramatic shock!

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What does it take to be a Paralympian? The Tokyo 2020 Paralympic Games begin on the 24th of August 2021, with 537 events from 22 sports to be contested. They are the culmination of five years of blood, sweat and extreme sacrifices made by all the athletes competing.

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To celebrate Cengiz Ünder’s return to the team, AS Roma posted a video of his goals. A fan commented: “Even I could have scored that goal”. What’s next?

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A good video game is like a good movie: it needs a good bad guy. And a bad guy is someone with a history. In Far Cry 5, the villain is called Joseph Seed. He is the prophet of the Eden’s gate church in Montana. Joseph has a very precise mission in this life: save 3000 souls before the end of the world. Whether they want it or not. Film advertisement created by DDB, France for Ubisoft, within the category: Gaming.

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Film advertisement created by METAphrenie, Qatar for Al Kass, within the category: Recreation, Leisure.

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Many doctors don't know how to treat menopause. It's understandable, as the most prestigious book of medical science hardly tackles this topic. We created a new chapter for this book with the content it should always have had. Content advertisement created by Miami Ad School, Spain for The Case For Her, within the category: Public Interest, NGO.

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Sydney Office: Dean Hunt Alex Derwin Kath O'Shea Anna Lancaster Matt Walters Nick Scott Melbourne Office: Corey Esse Rhoda Berjaoui Jackie Cook Sally Davis New Zealand Office: Nick Worthington

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URL: http://thegoodroad.in Digital advertisement created by Ogilvy, India for Bangalore traffic police, within the category: Public Interest, NGO.

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As a loved one, friend, or colleague of a Veteran, you know the issues they face every day. From transition difficulties, to financial struggles, to well-intentioned acquaintances who talk instead of listen, life can be hard for us all. Film advertisement created by DCG Communications, United States for Veterans Health Administration, within the categories: Health, Military, Public Interest, NGO.

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Film advertisement created by PMK BNC, United States for Primetime Emmy Awards, within the category: Professional Services.

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Guardian Media Group and D&AD today announce a partnership to establish a new global festival to celebrate the power of creativity and explore how it shapes culture, intersects with business and builds a positive future. Hosted in London, the festival will bring together business leaders with the world’s foremost thinkers, practitioners and emerging talent from across the creative and cultural sectors – including design, film, advertising, gaming, music, fashion and architecture. The festival will launch in 2019 with the aim of becoming a destination for curious, creative minds. With global debates increasingly dominated by the opportunities and risks created by automation and data, the festival will be an opportunity to recognise, celebrate and learn about how the uniquely human quality of creativity can help industries and businesses to innovate and grow in the face of disruption. Film advertisement created by Common Industry, United Kingdom for The Guardian, within the category: Media.

WVA

The past year and a half has been a difficult and trying time, to say the very least. The pandemic and its effects altered how we live, limited how we interact with one another, and diminished what we expect from our day-to-day experience. Now, as case numbers fall and vaccinations increase, return to life as we know it is on the horizon. But it would be a mistake to look forward to simply returning to normal. As the brand that exists to entertain the human race, MGM Resorts is compelled to remind the world that a return to normal just won’t cut it - this is time for something way beyond normal. Like massive live shows, iconic performances, unforgettable culinary delights, other-worldly settings, and more luxury and glamour and romance and fun and amazement than can be found anywhere else on the planet. As far as we’re concerned, it’s time we all have the time of our lives again. Film advertisement created by McCann, United States for MGM Resorts, within the categories: Hospitality, Tourism, Recreation, Leisure.

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Account ManagerNathan Shamban Film advertisement created by Heat, United States for EA Games, within the category: Gaming.

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Digital advertisement created by The Oddshop, Netherlands for Be brave, within the category: Fashion.

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Film advertisement created by Khanga Rue Media, Tanzania for National Blood Transfusion Services of Tanzania, within the category: Public Interest, NGO.

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BBH New York and Google Creative Lab have collaborated in creating a web film that feature a variety of experiments to test the speed of the Google Chrome browser. There are a whole set of real tests that Google do in benchmarking the performance of Chrome. And then there are these: three quirky and playful tests in which Google Chrome is pitted against some very fast things: lightning, sound, and an over-sized potato gun. Rather than try and tell Internet users how fast Google Chrome is, the film demonstrates speed through testing it.




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