Film advertisement created by Possible, United States for Life After Hate, within the category: Public Interest, NGO.

Film advertisement created by Iris, United Kingdom for Adidas, within the category: Sports.

This agency self-promo piece of content summarizes our crazy -lemon- spirit. The team wore their best outfits in this two minutes slow motion film, thus demonstrating that many things can occur in only 120 seconds. So can you image what can happen in a full year?

see the work at http://www.fiveminutes.gs/ Featuring G-SHOCK watches, FIVE MINUTES is the ultimate zombie countdown. The game is based on the concept that the first symptom of infection is memory loss. John, the main character, is fighting to survive after being injured during a battle with a zombie. Only five minutes remain for John to figure out his fate and for the player to help him and his daughter survive up to the twisted climax.

Digital advertisement created by Miami Ad School, United States for Amnesty International, within the category: Public Interest, NGO.

Digital advertisement created by Saatchi & Saatchi, Ukraine for KMRC, within the category: Fashion.

‘Halloween in Kikoland’ is a fabulous fantasy voyage through Kiko’s makeup, inspired by the famous tea party scene in ‘Alice In Wonderland’. The four main characters of the story lead the way through a twist-filled surreal setting filled with color and powerful looks.

Digital advertisement created by Heat, United States for EA Games, within the category: Gaming.

Repicturing Homeless is a project from Getty Images, who partnered up with fiftyfifty, a street magazine sold by homeless people. The premise of the project is to shift the negative public perception of the homeless, and to help raise funds for this community in a meaningful way. The public perception always sees homeless people as poor, desperate, and beyond help. This time, we want to send out a different message, by challenging people’s prejudiced beliefs, and putting homeless people’s hope and possibilities under the spotlight. To that end, we created this most conventional and most non-conventional stock photo collection, modeled by homeless people. We analysed the download data on Getty Images, and portrayed the homeless street vendors at fiftyfifty as different roles of common people in these most requested life and work situations, such as businessman, designer, cook, tourist, etc. The photos were then integrated into the Getty Images database, and all profits from the downloads go directly to fiftyfity to purchase apartments and house the homeless. More photographers and NGOs around the world are encouraged to join the project, and help us turn it into a global movement. Find out more about the project and join at: repicturinghomeless.com Digital advertisement created by Havas, Germany for Getty Images, within the category: Public Interest, NGO.

Ambient advertisement created by Foc, France for Sacem Museum, within the category: Recreation, Leisure.

Concept was pitched for Hero Motocorp Nepal. Scooters in general are perceived to be a ride of choice for girls. We wanted to pitch the scooter for both boys and girls. The story is about a brother who at first is not so willing to give riding lessons to his bubbly little sister but instantly changes his mind as soon as he sees the scooter. They go on an irreverent journey together showcasing the various salient features of the scooter along the way. The background song is about the undulating and often unforgiving terrains and roads in Nepal and why Hero Duet is the most suitable scooter for every ups and downs while on the road. Film advertisement created by JWT, Nepal for Hero, within the category: Automotive.

Film advertisement created by BEING, France for Wiser, within the category: Electronics, Technology.

To help combat fake news circulating in social media, the Australian Associated Press (AAP) needed to teach Aussies how to spot misinformation. Featuring real memes of misinformation about winged spiders, beer preventing cancer, and Covid vaccines, this strategically retargeted content campaign arms viewers with the three simple questions that AAP’s professional fact-checkers use to debunk fake news. Launched during UNESCO’s World Media Literacy Week, and supported by Facebook, the campaign rolled out across Facebook, Instagram, YouTube and Twitter, receiving coverage from online news outlets including The Guardian. Film advertisement created by IPG, Australia for Facebook, within the category: Media.

‘Women In Gold’ is a PSA that supports gender equality in a male-dominated industry. It shows the birth of a golden statue, named Scarlet, who’s the counterpart to the Oscar the Academy hands out every year.