The first meter

Running is, above all, a battle with one’s inner self. Because we have a cold, because it’s raining, because we’re tired… endless excuses to not get off the sofa. Ultimately, the most difficult part of running is finding the determination to cross that first hurdle, that distance between ourselves and our shoes. Emboldened with this argument, Kalenji wants to build itself as the champion of making running obtainable for everyone, with the idea that the Ekiden Run Activ user should feel empowered, encouraged, and should have that desire that motivates them to start again, to not give up. Film advertisement created by Rosapark, France for Decathlon, within the category: Retail Services.