Film advertisement created by Publicis, France for Saint Gobain, within the category: Industrial, Agriculture.

Being born into this world, people never cease to compare you to your relatives. Your mother’s laughter, your father’s temper, your grandmother’s personality. What if –for once –you could be associated with yourself, just yourself ? Film advertisement created by HUMANSEVEN, France for Krys, within the category: Health.

To kick off the NBA season and celebrate its new 8-year partnership with the league, Nike came to Paris, and they brought Kobe Bryant. For three days, the brand ignited the city’s 19th arrondissement with basketball fervor in order to promote the sport and the league, hosting a range of activities and unveiling the renovations it carried out on the local Jean Jaures gym. The re-fabbed sports center, which was inaugurated by the retired 18-time NBA All Star Laker, now boasts a brand new court, locker rooms, scoreboards, and the latest in equipment, all courtesy of Nike. Film advertisement created by Yard Agency, France for Nike, within the category: Sports.

There's much more to life than just sex. There’s bowling too. And that is what friending app Ricochet got right. Everything starts with a common passion and ends in sex and lust. So goes the story of this new brand film created for them by Gloryparis. The tone is romantic, matched with a British voice that could come straight from a cheap love story novel. The sexually suggestive positions take the audience on a red herring until the true nature of Ricochet is revealed: let’s create social links between people. Film advertisement created by Gloryparis, France for Ricochet, within the category: Electronics, Technology.

What if we let children decide for their parents? Children, they don’t decide on anything, especially when it comes to clothes. Du Pareil Au Même and their agency les Gaulois have thought up an experiment where the roles are reversed. For one day, children are going to dress their parents as they wish. The goal of this experiment is to raise awareness among parents that their children are entitled to their own tastes and would like to have more freedom to dress the way they want. Three parents and their children took part in this experiment which will be aired on social media on… Other parents and children are asked to do their own experiment and share it. #KIDSREVENGE, a viral social challenge that puts parents in their place and gives back children’s freedom. Film advertisement created by Les Gaulois, France for Du Pareil au même, within the category: Fashion.

Film advertisement created by Sid Lee, France for KFC, within the category: Food.

Digital advertisement created by DVNA, France for Yves Saint Laurent, within the category: Fashion.

Today, people with an intellectual disability are invisible. The goal for the Unapei association was to make them visible. We therefore decided to help Mélanie, a young woman with Down’s syndrome, to realize her dream to present the weather forecast on television in order to prove to the world that everybody, even with a disability, is able to fulfill his ambitions. Digital advertisement created by Gloryparis, France for Unapei, within the category: Public Interest, NGO.

Film advertisement created by Sens, France for Helpling, within the category: Professional Services.

Film advertisement created by Sens, France for Helpling, within the category: Professional Services.

Film advertisement created by Sens, France for Helpling, within the category: Professional Services.

Film advertisement created by DVNA, France for Yves Saint Laurent, within the category: Fashion.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Film advertisement created by Havas, France for Stikbot, within the category: Toys.

Direct advertisement created by Havas, France for King Jouet, within the category: Retail Services.

Filmed on location in Provence, France, over the course of a week, Mike Mellia directed a series of infintie video loops, following the adventures of a family together on holiday at a luxury resort in the South of France. Digital advertisement created by BETC, France for Pierre et Vacances, within the category: Hospitality, Tourism.

Digital advertisement created by Glory Paris, France for INfluencia, within the category: Media.

PagesJaunes turned to Sid Lee Paris to help them take a stand against the Do It Yourself movement and, with a dash of humor, remind us that nobody does it like a professional. To prove their assertion, the the agency created 3 videos of a whole new genre: Tutorials about how to not do it yourself. PagesJaunes asked 3 of the most followed French tutorial YouTubers to try something new - create their own satirical tutorials wherein they sit idly by while a PagesJaunes professional gives a demonstration of their know-how - the way it should be done if you want the best results. Digital advertisement created by Sid Lee, France for Yellow Pages, within the category: Media.

PagesJaunes turned to Sid Lee Paris to help them take a stand against the Do It Yourself movement and, with a dash of humor, remind us that nobody does it like a professional. To prove their assertion, the the agency created 3 videos of a whole new genre: Tutorials about how to not do it yourself. PagesJaunes asked 3 of the most followed French tutorial YouTubers to try something new - create their own satirical tutorials wherein they sit idly by while a PagesJaunes professional gives a demonstration of their know-how - the way it should be done if you want the best results. Digital advertisement created by Sid Lee, France for Yellow Pages, within the category: Media.