Film advertisement created by BMF, Australia for ALDI, within the category: Food.

Bookfest is the world's biggest second-hand book sale. It raises funds for Lifeline, a crisis counseling hotline. Lifeline Bookfest is quite well known as an event in Australia, with tens of thousands of books on offer. So our job was to remind people about the thrill of the hunt. And do it in a way that awakens the theatre-of-the-mind that comes from reading books - and listening to the radio. Audio advertisement created by BBDO, Australia for Lifeline Bookfest, within the category: Public Interest, NGO.

Film advertisement created by Creative ADM, Australia for Keep Australia Beautiful, within the category: Public Interest, NGO.

Saatchi & Saatchi Sydney reveal the extreme lengths CAPI go to find the best ingredients for their 100% natural sparkling soft drinks. From Borneo to the Andes, no origin is too far-flung or hostile – which inspired Saatchi’s “Hard to make. Easy to drink.” campaign. Film advertisement created by Saatchi & Saatchi, Australia for CAPI, within the category: Non-Alcoholic Drinks.

Film advertisement created by TBWA, Australia for Foxtel, within the category: Electronics, Technology.

Film advertisement created by M&C Saatchi, Australia for Optus, within the category: Electronics, Technology.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

Film advertisement created by BMF, Australia for Football Federation Australia, within the category: Sports.

Because you only have to remember to use Bravecto four times a year, Alan can relax, knowing that it's one thing his forgetful human, Vicki, can't... well... forget. Film advertisement created by Wunderman Thompson, Australia for Bravecto, within the category: Pets.

We wanted to show just how quickly a train can “come out of nowhere” through this impactful projection installation. The reactions of passers-by to the image of a fast-approaching train were filmed as part of the campaign. Outdoor advertisement created by Gatecrasher, Australia for PTA, within the category: Transport.

The Sydney Opera House attracts 8.2 million visitors each year - yet despite its popularity, recent market research revealed that three in four Sydneysiders haven’t seen a show in the last year. There is a need to challenge misconceptions that the Opera House was only for classical arts, and to increase understanding and awareness to millennials about the diverse and inspiring experiences on offer. After a competitive pitch late last year, The Works and sister specialist messaging agency On Message, were tasked with getting the word out, and in such a saturated event market they needed to make a real splash. The solution was to bring in the big guns - Seal. Nope, not that guy. The lovable Opera House seal, who has swapped his days sunning himself on the northern steps of the Opera House to become the first ever voice of the performing arts centre’s new chatbot. Digital advertisement created by The Works, Australia for Sydney Opera House, within the category: Recreation, Leisure.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

Passengers are invited to type their birthday on JCDecaux digital screens to find out their zodiac animal sign and to play an interactive game to win a fantastic prize. Outdoor advertisement created by m2m, Australia for The Star, within the category: Hospitality, Tourism.

Film advertisement created by BMF, Australia for Hipages, within the category: Professional Services.

After a series of controversial big brand mistakes that have recently made headlines around the world, Velocity, the Frequent Flyer program of Virgin Australia, is proving a point about the responsibility brands owe their customers by ‘accidently’ giving away a billion Points, and honouring it. Content advertisement created by CHE Proximity, Australia for Virgin, within the category: Transport.

We have joined forces with two of Australia’s favourite underwear brands (Bonds/Bras N Things) to create a campaign to raise awareness and much-needed funds in order to combat ovarian cancer! Ovarian cancer doesn’t have the equivalent recognition or support of other female cancers. Such a low profile makes fundraising a challenge and leaves the women, who are living with the disease, feeling isolated and neglected We collaborated with Australia’s favourite underwear brands – Bonds and Bras N Things – to develop a mass awareness campaign that called upon all Australians to become heroes simply by purchasing underwear. Only in this case, they’re no ordinary undies – they’re Overies. You wear them over your pants on World Ovarian Cancer Day, like a true hero. 100% of profits go directly to Ovarian Cancer Australia to save lives. Together we can fight Australia’s deadliest female cancer. Film advertisement created by 10 feet tall, Australia for Ovarian Cancer Australia, within the categories: Fashion, Retail Services.

Digital advertisement created by Archibald / Williams, Australia for News Corp, within the category: Media.

Film advertisement created by Y&R, Australia for Gold Lotto, within the category: Gaming.

Film advertisement created by Custom Creative, Australia for MyPlates, within the category: Automotive.