Film advertisement created by MullenLowe Group, Australia for Budget Direct, within the category: Finance.

Film advertisement created by Havas, Australia for Australian Defence Force, within the category: Public Interest, NGO.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

Film advertisement created by kwp!, Australia for Sip'n Save, within the category: Retail Services.

Film advertisement created by VCCP, Australia for Compare The Market, within the category: Finance.

Film advertisement created by BMF, Australia for Tip Top, within the category: Food.

For the launch of LG’s 2017 range of OLED and SUPER UHD TVs, LG Australia briefed their agency Tonic to develop a high impact integrated campaign challenging Australians to experience cutting edge advancements in TV technology for themselves. Going up against big brands such as Samsung and Sony, LG needed an innovative and motivating communication strategy that both challenged and educated the consumer in an entertaining way. With both TVs representing a major leap forward in picture and sound quality, Tonic and LG agreed that the campaign should focus on the amazing cinematic experience they would bring to Australian homes. The campaign was driven by the call to action, ‘BRING CINEMA HOME’ and launched in Sydney’s CBD with the construction of a highly realistic pop-up cinema and the promise of an unforgettable red carpet experience for visitors. Social posts in the days leading up to the event encouraged people to pay the cinema a visit and share their experiences online. On the day, a promo team dressed as ushers handed out popcorn and flyers and directed people to their seats inside the cinema. A short screening then focused attention on the cinematic qualities and new technology built into the OLED and SUPER UHD TVs. After each performance, viewer’s candid, unscripted responses were filmed in preparation for a TV campaign and online content. Experiential advertisement created by Tonic, Australia for LG, within the category: Electronics, Technology.

The bushfires across Australia have cast a shadow on what should be the most festive time of year. To show the human cost of this devastation, but importantly hope for the resilience and recovery of our communities, a burnt Christmas tree has been built in Sydney’s CBD. Designed by Scoundrel’s James Dive, the tree was crafted entirely with logs, branches and shrubs sourced from bushfire-affected areas of New South Wales. The tree is also decorated with burnt objects like a farm gate and bicycle and is topped with a star fashioned from a burnt-out bike wheel. These objects exist alongside signs of regeneration, including banksia seeds which require fire to sprout. Outdoor advertisement created by DDB, Australia for Red Cross Australia, within the category: Public Interest, NGO.

Film advertisement created by BMF, Australia for Australian Government, within the category: Public Interest, NGO.

Film advertisement created by JWT, Australia for Kelloggs, within the category: Food.

Film advertisement created by Leo Burnett, Australia for Honda, within the category: Automotive.

Film advertisement created by The Reactor, Australia for PGA, within the category: Professional Services.

As LEGO Christmas Town prepares for the big day, a foot interrupts the celebrations and sees Santa flung far away from home. With miles to cover (although about a meter) and Christmas just around the corner, Santa relies on an unexpected friend and some creativity with LEGO bricks and discarded objects from under the couch, to build a solution that will get him home in time for Christmas. The film is part of a wider APAC and ANZ Christmas campaign that includes TV, Digital, OOH, Social, PR, Print and In-Store POS. Film advertisement created by CHE Proximity, Australia for Lego, within the category: Toys.

Film advertisement created by The Brand Agency, Australia for The One Club, within the category: Professional Services.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

Film advertisement created by MullenLowe Group, Australia for Royal Life Saving, within the category: Public Interest, NGO.

Digital advertisement created by The Monkeys, Australia for Unicef, within the category: Public Interest, NGO.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

When Sydney, Australia, came out of lockdown, Durex wanted to make sure that everyone who was in search of a new or long lost partner, played safe. But it meant giving up something else. Film advertisement created by Inside Ideas Group, Australia for Durex, within the category: Health.