Heart disease is the single leading cause of death in Australian men, with salt abuse being a major contributing factor. Released to coincide with Salt Awareness Week, this tongue-in-cheek video clip and catchy tune combine to tell the story of one man’s lust for salty food and the effect that this inappropriate behaviour can have on the heart. The lyrics and imagery were carefully considered, ensuring that every word and food scene mirrored real-life culinary behaviour, albeit in a suggestive and humorous way. A retro animation style utilising hand-drawn illustration was chosen to further enhance the message that the overuse of salt is both outdated and old-fashioned. The film also introduces Heart Salt – a healthier alternative, containing 56% less sodium than ordinary salt. Film advertisement created by Saatchi & Saatchi, Australia for Heart Salt, within the category: Health.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

V Energy Drink this week launches a special campaign during the Sydney Gay and Lesbian Mardi Gras with an Australian first out-of-home execution by JCDecaux that offers passers-by the opportunity to make themselves a little more fabulous. Outdoor advertisement created by JCDecaux, Australia for V Energy Drink, within the category: Non-Alcoholic Drinks.

Film advertisement created by TBWA, Australia for Nissan, within the category: Automotive.

Film advertisement created by BMF, Australia for Sportsbet, within the category: Gambling.

Clemenger BBDO Adelaide and Anifex built the 'Delite-o-matic' - an interactive vending machine that dispenses free packs of Fantastic Delites simply by pushing a button hundreds of times or by performing challenges. The Delite-o-matic was put out on the streets to prove that because Fantastic Delites taste so good, people will go to incredible lengths to get their hands on them. Ambient advertisement created by BBDO, Australia for Fantastic Snacks, within the category: Food.

Film advertisement created by BMF, Australia for Australian Government, within the category: Public Interest, NGO.

Film advertisement created by TBWA, Australia for Great Northern Brewing Co, within the category: Alcoholic Drinks.

The Barina will be auctioned for the charity Cancer Council Australia. Digital advertisement created by Digital Chimney, Australia for Digital Chimney, within the category: Agency Self-Promo.

Humans in giant mouse wheel run for free snacks. Fantastic Delites' sadistic Delite-o-matic snack machine returns to the streets but this time to challenge how far people will go for the brand's Vintage Cheddar and Red Onion flavour rice snacks. Members of the public were required to wear mouse suits and spin a giant mouse wheel inside a cage. Only when they'd built up sufficient speed would the Delite-o-matic release a pack of cheese flavoured Fantastic Delites as a reward. If people crashed or fell out of the wheel, they'd have to start all over again. Ambient advertisement created by BBDO, Australia for Fantastic Delites, within the category: Confectionery, Snacks.

Film advertisement created by IKON, Australia for Windsor's, within the category: Confectionery, Snacks.

Film advertisement created by Euro RSCG, Australia for Vanish, within the category: House, Garden.

Film advertisement created by JOY, Australia for Emporium Melbourne, within the category: Retail Services.

Film advertisement created by BMF, Australia for Meat & Livestock Australia, within the category: Industrial, Agriculture.

Ambient advertisement created by JWT, Australia for IFAW, within the category: Public Interest, NGO.

Whybin\TBWA Group Melbourne have created an interactive outdoor exhibition to launch the first purpose-built 100% electric car in Australia, the Nissan LEAF. The huge exhibit features over 40 real petrol bowsers artfully reinterpreted into useful everyday items to express the fact that with the Nissan LEAF, bowsers are no longer needed. The LEAF runs purely on electricity meaning the home is now the everyday filling station. The recycled petrol bowsers have been turned into functioning pieces of interactive art including a fish tank, coffee machine, giant water fountain, grandfather clock and a bird feeder that features a bowser covered in birdseed. Ambient advertisement created by TBWA, Australia for Nissan, within the category: Automotive.

Digital advertisement created by MercerBell, Australia for Australian Paralympic Committee, within the category: Recreation, Leisure.

Cochlear today released Hearprint; an online application that calibrates online video and music to the listener’s unique hearing ability. CHE Proximity, together with audiologists and sound engineers have collaborated to raise awareness about the 3.6 million Australians living with some form of hearing loss. Based on a series of user inputs, Hearprint works by adjusting audio frequencies so they are tailored to the listener’s hearing ability. It then calibrates online content to the viewer’s ears. Anyone can download the software as a Google Chrome extension to hear all their favourite online films, TV shows and music, with their unique sound calibration. Unlike hearing aids, which simply turn up the volume for all sounds around the wearer, Cochlear implants accommodate an individual’s unique hearing needs by recalibrating their ears to the world around them to restore their hearing. Hearprint has been applied to the first content series calibrated to user’s unique hearing. The documentaries, by award-winning director of The Glue Society, tell the stories of how Cochlear is changing the lives of people with hearing loss. Launching with the story of Jennie Brand-Miller - Leading Nutritional Scientist and Professor of Human Nutrition at the University of Sydney – who suffered 20 years of progressive hearing loss before a Cochlear implant allowed her to fulfill her passions as an academic, pioneering the Glycemic Index. And Andy King – a High Performance Surf Coach – who had his life suddenly put on hold after losing his hearing from a coward punch. But after receiving a Cochlear implant, found his sense of self and became Surf Australia’s most esteemed coach. https://hearprint.com/ Integrated advertisement created by CHE Proximity, Australia for Cochlear, within the category: Health.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

Film advertisement created by Dentsu, Australia for HCF, within the category: Finance.