Australia

WVA

Film advertisement created by DDB, Australia for Heart Foundation Australia, within the category: Public Interest, NGO.

WVA

Digital advertisement created by Leo Burnett, Australia for Canon, within the category: Electronics, Technology.

WVA

Film advertisement created by BBDO, Australia for Transport Accident Commission, within the category: Public Interest, NGO.

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Film advertisement created by JWT, Australia for HSBC, within the category: Finance.

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ALDI has launched a new campaign to reassure the nation their low prices aren’t going anywhere. Film advertisement created by BMF, Australia for ALDI, within the categories: Public Interest, NGO, Retail Services.

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Most symptoms of multiple sclerosis go unnoticed by everyone except the person living with them. One day they can alter your memory, the next your vision. Striking without warning and leaving no trace, they are invisible. Seeing MS is a global photographic project to visualise the invisible symptoms of multiple sclerosis. Grey Melbourne invited nine photographers to depict each symptom in a single image, inspired by stories of those touched by the disease. With the Seeing MS app, everyone with a camera can uncover the unseen. Photo filters based on each symptom will allow you to see and share how MS affects those living with this mysterious and debilitating condition. Uncover more at http://seeingms.com Ambient advertisement created by Grey, Australia for MS Australia, within the category: Public Interest, NGO.

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Ambient advertisement created by The Royals, Australia for Liquorland Australia, within the category: Retail Services.

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Film advertisement created by Creative ADM, Australia for Keep Australia Beautiful, within the category: Public Interest, NGO.

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You Never Know The Story Behind The Everyday Items That We Invite Into Our Homes. Film advertisement created by Havas, Australia for Pine-O-Cleen, within the category: House, Garden.

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Digital advertisement created by BBDO, Australia for Whiskas, within the category: House, Garden.

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What better way of raising awareness of mental illness in the construction industry than getting a huge 36 tonne excavator and painting it the signature blue to support leading support group Beyond Blue? Film advertisement created by Magnum Opus Partners, Australia for Winslow Constructors, within the categories: Professional Services, Public Interest, NGO.

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Coal mining companies and their billionaire owners have titanic plans for Australia. Take a look to find out what they'd prefer you not to know. http://www.savethereef.org.au

WVA

Film advertisement created by MullenLowe Group, Australia for Royal Life Saving, within the category: Public Interest, NGO.

WVA

The Internet Remembers is a campaign developed to encourage young Australian drinkers to adopt a responsible attitude towards alcohol. The campaign takes the form of an interactive AR gallery revealing the most “unsophisticated” moments from the internet coming back to life. The campaign launches via a public art exhibition consisting of five stone plinths touring multiple nightlife destinations, with each plinth containing a surprising augmented reality experience. Once the digital experience is activated, a bronze statue depicting an embarrassing drunken situation appears on the mobile screen, with a voiceover narrating the story - much like those that feature in art galleries across the globe. The campaign serves as a reminder to young drinkers that once their drunken antics are uploaded online they are there for ever. For their hangover may only last a day but their reputation could be ruined for ever. Integrated advertisement created by BBDO, Australia for DrinkWise, within the category: Public Interest, NGO.

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Film advertisement created by MullenLowe Group, Australia for Budget Direct, within the category: Finance.

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Ambient advertisement created by Lavender, Australia for Metro St James, within the category: Recreation, Leisure.

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Saatchi & Saatchi Sydney reveal the extreme lengths CAPI go to find the best ingredients for their 100% natural sparkling soft drinks. From Borneo to the Andes, no origin is too far-flung or hostile – which inspired Saatchi’s “Hard to make. Easy to drink.” campaign. Film advertisement created by Saatchi & Saatchi, Australia for CAPI, within the category: Non-Alcoholic Drinks.

WVA

V Energy Drink this week launches a special campaign during the Sydney Gay and Lesbian Mardi Gras with an Australian first out-of-home execution by JCDecaux that offers passers-by the opportunity to make themselves a little more fabulous. Outdoor advertisement created by JCDecaux, Australia for V Energy Drink, within the category: Non-Alcoholic Drinks.

WVA

Digital advertisement created by BMF, Australia for Domino's Pizza, within the category: Food.

WVA

In a unique Australian first Out-of-Home campaign, JCDecaux used eye tracking technology determine the exact area of the ad people were looking at, and then served a message relevant to their gaze. Panels either told people the sale price for a flight to that destination or dispensed a Jetstar Gift Card to the value of $500 allowing participants to book the flight themselves. Film advertisement created by JWT, Australia for Jetstar, within the category: Transport.




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