Film advertisement created by Lowe, Australia for Royal Life Saving, within the category: Public Interest, NGO.

After a series of controversial big brand mistakes that have recently made headlines around the world, Velocity, the Frequent Flyer program of Virgin Australia, is proving a point about the responsibility brands owe their customers by ‘accidently’ giving away a billion Points, and honouring it. Content advertisement created by CHE Proximity, Australia for Virgin, within the category: Transport.

Film advertisement created by DDB, Australia for Don, within the category: Food.

Film advertisement created by Ogilvy, Australia for Swinburne, within the category: Education.

With more speed, more fibre upgrades and more regional support, nbn has worked hard to establish itself as Australia’s ever-evolving, digital backbone – and the internet has never looked more exciting. The new ‘Made For More’ campaign highlights these improvements by featuring a series of mind-bending scenarios drawn from everyday internet behaviours – streaming, gaming, telehealth, online business – and more. Film advertisement created by BWM isobar, Australia for nbn, within the category: Electronics, Technology.

Film advertisement created by kwp!, Australia for Sip'n Save, within the category: Retail Services.

Digital advertisement created by McCann, Australia for Corelle, within the category: House, Garden.

Reality Cheque shows exactly how much it will cost if you decide to drive home after a few drinks—by placing the costs on an itemised receipt. This road safety message is delivered at the end of a night out, which is the exact moment when people often make a very costly decision to drive themselves home. Unique point-of-sale software calculated the cost of dinner and drinks, plus the exact dollar amount if caught drink driving, creating a bespoke receipt that was unique to every patron. Ambient advertisement created by BBDO, Australia for Transport Accident Commission, within the category: Public Interest, NGO.

Film advertisement created by BBDO, Australia for Dolmio, within the category: Food.

This ad is aimed at people who don't have first aid training, and shows how helpless this can make you feel. It is a highly emotional depiction of a parent's protective instincts for her child. It's confronting, but not as confronting as the thought that you could have helped to save a life. Film advertisement created by The Brand Agency, Australia for St John Ambulance, within the category: Health.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

Film advertisement created by BBDO, Australia for Hungry Jack's, within the category: Food.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

The Challenge: V/Line is Australia's major regional train operator. Our task was to encourage family and friends living in the city to visit their loved ones in the country. Execution: Instead of us doing the talking, we recruited those who knew them best and harnessed the most powerful force in the universe- a mother’s guilt. We invented the Guilt Trip. It was a pre-paid ticket that could be purchased by parents and friends. It all started with a microsite. On the microsite abandoned loved ones could create a personalised guilt inducing message, then purchase a ticket. This was then sent directly to the guilty party in the form of an eDM. We also created booklets to help refine their guilty messages, and print, web banners and radio all worked together to drive traffic to the microsite. Tickets wallets and posters in stations reinforced the campaign from a regional perspective. The travel experience as we knew it was completely rebranded. People no longer went home to visit their parents, they went on a Guilt Trip. Results: 
11% increase in ticket sales 400% return on investment. Ambient advertisement created by McCann, Australia for V/Line, within the category: Transport.

Film advertisement created by Core, Australia for RSVP Online Dating, within the category: Professional Services.

Film advertisement created by Grey, Australia for Googong, within the category: House, Garden.

Film advertisement created by BBDO, Australia for Transport Accident Commission, within the category: Public Interest, NGO.

Pinterest Page: http://pinterest.com/planafuneral Digital advertisement created by Grey, Australia for TAC, within the category: Public Interest, NGO.

Film advertisement created by BBDO, Australia for NZ Transport Agency, within the category: Transport.

Film advertisement created by Engine Group, Australia for Evocca College, within the category: Education.