To celebrate the 65th festival, McCann and MIFF called on film fans through social media to share memories of films that stayed with them from the many years of MIFF. Based on MIFF member Keith Gove’s memory of the Takashi Miike thriller Audition, the chosen scene was directed, styled, and edited to recreate the memory that lives on in Gove’s mind since he watched the film at MIFF, once, back in 2000. Digital advertisement created by McCann, Australia for Melbourne International Film Festival, within the category: Recreation, Leisure.

Film advertisement created by Naked, Australia for Oxy, within the category: Health.

Film advertisement created by AJF, Australia for Dare Cold Pressed, within the category: Non-Alcoholic Drinks.

Film advertisement created by cummins&partners, Australia for MADC, within the category: Professional Services.

For the launch of LG’s 2017 range of OLED and SUPER UHD TVs, LG Australia briefed their agency Tonic to develop a high impact integrated campaign challenging Australians to experience cutting edge advancements in TV technology for themselves. Going up against big brands such as Samsung and Sony, LG needed an innovative and motivating communication strategy that both challenged and educated the consumer in an entertaining way. With both TVs representing a major leap forward in picture and sound quality, Tonic and LG agreed that the campaign should focus on the amazing cinematic experience they would bring to Australian homes. The campaign was driven by the call to action, ‘BRING CINEMA HOME’ and launched in Sydney’s CBD with the construction of a highly realistic pop-up cinema and the promise of an unforgettable red carpet experience for visitors. Social posts in the days leading up to the event encouraged people to pay the cinema a visit and share their experiences online. On the day, a promo team dressed as ushers handed out popcorn and flyers and directed people to their seats inside the cinema. A short screening then focused attention on the cinematic qualities and new technology built into the OLED and SUPER UHD TVs. After each performance, viewer’s candid, unscripted responses were filmed in preparation for a TV campaign and online content. Experiential advertisement created by Tonic, Australia for LG, within the category: Electronics, Technology.

Film advertisement created by The Monkeys, Australia for Mood Tea, within the categories: Non-Alcoholic Drinks, Public Interest, NGO.

Film advertisement created by Fenton Stephens, Australia for iSelect, within the categories: Electronics, Technology, House, Garden.

Film advertisement created by M&C Saatchi, Australia for Wotif, within the category: Professional Services.

In this sequel to the hugely popular first installment about a poo meeting his stool-mate, a brown-nosing third character plops onto the scene, leaving Miss Metamucil and Nugget's once-smooth relationship in sloppy state. But who gets dumped in this messy love triangle? Film advertisement created by McCann, Australia for Metamucil, within the category: Health.

Abuse and aggression towards health workers has become a serious issue in South Australian Emergency Departments (ED). Filmed entirely in a working ED using real hospital staff, our gritty CCTV style film, exposes this selfish behaviour by demonstrating that in ED's lives literally depend on staff treating the people who need it most, first. Film advertisement created by Showpony, Australia for SA Health, within the category: Public Interest, NGO.

URL: http://www.facebook.com/SamKekovich Film advertisement created by BMF, Australia for Meat & Livestock Australia, within the category: Food.

Film advertisement created by The Monkeys, Australia for IKEA, within the category: House, Garden.

Film advertisement created by BWM, Australia for realestate.com.au, within the category: Professional Services.

Film advertisement created by BMF, Australia for Football Federation Australia, within the category: Sports.

After a tough childhood including a missed opportunity to take up a place at the Australian Institute of Sports, Karen gave up on the thing she loved most; running. 25 years later she decided to get back into the sport, but her progress was hampered by her addiction to cigarettes. Film advertisement created by JWT, Australia for Nicorette, within the category: Pharmaceutical.

Film advertisement created by Ogilvy, Australia for Swinburne, within the category: Education.

Film advertisement created by The Monkeys, Australia for Pauls Dairy, within the category: Non-Alcoholic Drinks.

The Barina will be auctioned for the charity Cancer Council Australia. Digital advertisement created by Digital Chimney, Australia for Digital Chimney, within the category: Agency Self-Promo.

Roadtrip Forever, is a personalised experience for you and your best friend where nothing is off limits. Take supplies, take friends and take the trip. Watch the behind the scenes video with more explanation of the project: http://www.youtube.com/watch?v=2G8dLVaKtyU or visit www.roadtripforever.com Digital advertisement created by Southern Cross Austereo, Australia for Transport Accident Commission, within the category: Public Interest, NGO.

Film advertisement created by Grey, Australia for Googong, within the category: House, Garden.