The MIFF Emotion Simulator will allow Melburnians to physically experience the emotions of a MIFF film, before they see it.

 This artistically-lead scientific experiment is a custom-built movie chair that sees the face of willing participants electro-stimulated to demonstrate the way a movie will make someone feel, before the choose to see it. 

Participants will have 12 electrodes placed on the various major muscles of the face, allowing the simulation of happiness, sadness, disgust, fear, anger, and surprise. Participants can then choose which films from this year’s Festival they’d like to experience. In this way a two-hour film is concentrated into a minute-long experience unlike any other.

A chair-mounted camera films each session creating one-off film clips that can be shared via social media throughout the Festival’s duration, by MIFF itself as well as the participants. These provide a unique facial movie preview for the people of Melbourne to watch to determine what sort of film they wish to watch from the over 370 on offer at this year’s MIFF.
 Ambient advertisement created by McCann, Australia for Melbourne International Film Festival, within the category: Recreation, Leisure.

Who better than children to remind us of what's at risk when we're on the road. That's why we teamed up with SA school kids to make this film. It drives home the message that it's not worth risking everything, just to read a text or save a few minutes. Their message is that if we can all change one small thing about how we drive, we can all be safe on the road. Film advertisement created by The Core Agency, Australia for QBE Insurance, within the category: Finance.

Film advertisement created by BBDO, Australia for Melbourne International Comedy Festival, within the category: Recreation, Leisure.

Ritty/ Goombay Time Club Version / Watching You Full Club Edit Killaqueenz & South Rakkas Crew Feat. Lady Chann / Double Up The Delta Riggs / Penny Drops Metal on Metal / Nesakyk Mamai Instrumental Film advertisement created by Glue Society, Australia for Batlow, within the category: Alcoholic Drinks.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

Film advertisement created by Lowe, Australia for Budget Direct, within the category: Finance.

Film advertisement created by BBDO, Australia for Bonds, within the category: Fashion.

Heart disease is the single leading cause of death in Australian men, with salt abuse being a major contributing factor. Released to coincide with Salt Awareness Week, this tongue-in-cheek video clip and catchy tune combine to tell the story of one man’s lust for salty food and the effect that this inappropriate behaviour can have on the heart. The lyrics and imagery were carefully considered, ensuring that every word and food scene mirrored real-life culinary behaviour, albeit in a suggestive and humorous way. A retro animation style utilising hand-drawn illustration was chosen to further enhance the message that the overuse of salt is both outdated and old-fashioned. The film also introduces Heart Salt – a healthier alternative, containing 56% less sodium than ordinary salt. Film advertisement created by Saatchi & Saatchi, Australia for Heart Salt, within the category: Health.

In a unique Australian first Out-of-Home campaign, JCDecaux used eye tracking technology determine the exact area of the ad people were looking at, and then served a message relevant to their gaze. Panels either told people the sale price for a flight to that destination or dispensed a Jetstar Gift Card to the value of $500 allowing participants to book the flight themselves. Film advertisement created by JWT, Australia for Jetstar, within the category: Transport.

Film advertisement created by kwp!, Australia for Sip'n Save, within the category: Retail Services.

Film advertisement created by Redhanded, Australia for Kubota, within the category: Industrial, Agriculture.

Film advertisement created by JWT, Australia for Kelloggs, within the category: Food.

A campaign to make missing people unmissable has been launched by the Missing Persons Advocacy Network (MPAN). The campaign follows 2016’s "Too short stories" campaign, and features a reimagining of traditional missing persons’ posters into vibrant stories and images that reflect the person that family and friends know. With over 38,000 Australians reported missing every year, and many remaining missing long term, "The Unmissables" aims to get Australia’s best storytellers and artists to highlight these important untold stories. The campaign aims to match artists and authors with the family of a long term missing person, to create a piece of art that highlights the missing person as an individual – beyond their vital statistics. Outdoor advertisement created by Grey, Australia for Missing Persons Advocacy Network, within the category: Public Interest, NGO.

To celebrate the 65th festival, McCann and MIFF called on film fans through social media to share memories of films that stayed with them from the many years of MIFF. Based on MIFF member Keith Gove’s memory of the Takashi Miike thriller Audition, the chosen scene was directed, styled, and edited to recreate the memory that lives on in Gove’s mind since he watched the film at MIFF, once, back in 2000. Digital advertisement created by McCann, Australia for Melbourne International Film Festival, within the category: Recreation, Leisure.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

Digital advertisement created by BBDO, Australia for Whiskas, within the category: House, Garden.

Digital advertisement created by McCann, Australia for Tigerair, within the category: Transport.

Digital advertisement created by Leo Burnett, Australia for Canon, within the category: Electronics, Technology.

Film advertisement created by MullenLowe Group, Australia for Royal Life Saving, within the category: Public Interest, NGO.