The Sydney Opera House attracts 8.2 million visitors each year - yet despite its popularity, recent market research revealed that three in four Sydneysiders haven’t seen a show in the last year. There is a need to challenge misconceptions that the Opera House was only for classical arts, and to increase understanding and awareness to millennials about the diverse and inspiring experiences on offer. After a competitive pitch late last year, The Works and sister specialist messaging agency On Message, were tasked with getting the word out, and in such a saturated event market they needed to make a real splash. The solution was to bring in the big guns - Seal. Nope, not that guy. The lovable Opera House seal, who has swapped his days sunning himself on the northern steps of the Opera House to become the first ever voice of the performing arts centre’s new chatbot. Digital advertisement created by The Works, Australia for Sydney Opera House, within the category: Recreation, Leisure.

Saatchi & Saatchi Sydney reveal the extreme lengths CAPI go to find the best ingredients for their 100% natural sparkling soft drinks. From Borneo to the Andes, no origin is too far-flung or hostile – which inspired Saatchi’s “Hard to make. Easy to drink.” campaign. Film advertisement created by Saatchi & Saatchi, Australia for CAPI, within the category: Non-Alcoholic Drinks.

The world’s first crowdsourced bar built by Jack Daniel’s fans to celebrate his 164th birthday (and the love of whiskey).

Film advertisement created by BMF, Australia for Amaysim, within the category: Electronics, Technology.

Experiential advertisement created by JCDecaux, Australia for Fanta, within the category: Non-Alcoholic Drinks.

Digital advertisement created by MercerBell, Australia for Australian Paralympic Committee, within the category: Recreation, Leisure.

Ambient advertisement created by Lavender, Australia for Metro St James, within the category: Recreation, Leisure.

Outdoor advertisement created by JCDecaux, Australia for Surf Life Saving, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, Australia for Swinburne, within the category: Education.

Film advertisement created by The Monkeys, Australia for Pauls Dairy, within the category: Non-Alcoholic Drinks.

Airing during the stocktake sales – Australia’s biggest retail period – this campaign reminds outdoor enthusiasts that getting dragged around the homemaker centre sales isn’t all bad. Next door to every snooty towel emporium and boring rug shop, is a BCF outdoor superstore. Audio advertisement created by BBDO, Australia for BCF, within the category: Retail Services.

Film advertisement created by DDB, Australia for Heart Foundation Australia, within the category: Public Interest, NGO.

Digital advertisement created by BBDO, Australia for Fantastic Snacks, within the category: Food.

Film advertisement created by Havas, Australia for Sony, within the category: Electronics, Technology.

Film advertisement created by Ogilvy, Australia for Swinburne, within the category: Education.

Saatchi & Saatchi Sydney reveal the extreme lengths CAPI go to find the best ingredients for their 100% natural sparkling soft drinks. From Borneo to the Andes, no origin is too far-flung or hostile – which inspired Saatchi’s “Hard to make. Easy to drink.” campaign. Film advertisement created by Saatchi & Saatchi, Australia for CAPI, within the category: Non-Alcoholic Drinks.

Film advertisement created by BBDO, Australia for Melbourne International Comedy Festival, within the category: Recreation, Leisure.

Film advertisement created by Core, Australia for RSVP Online Dating, within the category: Professional Services.

You Never Know The Story Behind The Everyday Items That We Invite Into Our Homes. Film advertisement created by Havas, Australia for Pine-O-Cleen, within the category: House, Garden.