Film advertisement created by M&C Saatchi, Australia for Steggles, within the category: Food.

Film advertisement created by TBWA, Australia for Nissan, within the category: Automotive.

To launch a new brand platform for a 120-year old iconic Aussie paint brand – Wattyl – we opened the doors to their ridiculous test lab.

Digital advertisement created by Leo Burnett, Australia for Samsung, within the category: Electronics, Technology.

Film advertisement created by TBWA, Australia for Great Northern Brewing Co, within the category: Alcoholic Drinks.

Film advertisement created by MercerBell, Australia for RSVP Online Dating, within the category: Professional Services.

A lot of the time, advertising is about making the ordinary look incredible, but when The Reactor was briefed in by one of its clients to help launch a new campaign, they discovered the opposite could also be true. Film advertisement created by The Reactor, Australia for Royal Canin, within the category: Pets.

To inspire our clients to think more creatively about the exciting possibilities of Digital OOH we set out to launch with a head turning campaign. We created a 24 hour responsive outdoor ad that literally changed every 10 seconds, which as far as we can tell has never been done before. Outdoor advertisement created by Alphabet Studio, Australia for JCDecaux, within the category: Media.

Post Producer: Jane Reynolds Colourist: Dwaine Hyde 3D/CGI: Cream Studios Audio advertisement created by Leo Burnett, Australia for Earth Hour, within the category: Public Interest, NGO.

Film advertisement created by M&C Saatchi, Australia for Wotif, within the category: Professional Services.

Film advertisement created by Grey, Australia for Googong, within the category: House, Garden.

Digital advertisement created by BBDO, Australia for Whiskas, within the category: House, Garden.

Australia is prone to some of the most devastating bush fires in history. But after two wet seasons in rural NSW, what fire fighters feared more than the driest summer in decades was in fact 'apathy'. People needed to know how to protect themselves more than ever preceding the summer of 2013 by downloading a bush fire survival plan immediately. Film advertisement created by JWT, Australia for NSW Rural Fire Service, within the category: Public Interest, NGO.

Film advertisement created by Khemistry, Australia for Queensland Treasury, within the category: Professional Services.

Every day, 7.3 million australians log onto Facebook from their mobile device. 5 gum wanted to tap into this usage trend. The problem was that much of their audience spent a great deal of time in situations where they can’t physically view Facebook. Inspired by the brand’s commitment to stimulating people’s senses, we created stealth. An app that enabled our audience to listen to their Facebook, undercover. Film advertisement created by BBDO, Australia for 5GUM, within the category: Confectionery, Snacks.

The Elephant Language is endangered. Use it to save their species at helloinelephant.com. Hello in Elephant is a project designed to raise awareness and drive donations for African elephants. After decades of research into the ways elephants communicate, and behave, we can now begin to understand their language. Digital advertisement created by Grey, Australia for David Sheldrick Wildlife Trust, within the category: Public Interest, NGO.

Campaign website: http://www.captainrisky.com.au General Manager New Customer Acquisition: Paul Duggan Film advertisement created by Lowe, Australia for Budget Direct, within the category: Finance.

Purina Supercoat Smartblend ft. Dr Harry Cooper Australian TV Commercial 2016

At PURINA, we continue to research ways to improve our products to benefit the life of the pet. As a result of extensive research we developed a new SUPERCOAT formula which we believe delivers even better nutrition for your pet. Developed by our expert nutritionists the new SUPERCOAT formulas are made with the precise combination of nutrients to promote your dogs’ whole body health.


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2019 Clio Juror: Cameron Bell Film advertisement created by CHE Proximity, Australia for Carsales, within the category: Automotive.