A lot of the time, advertising is about making the ordinary look incredible, but when The Reactor was briefed in by one of its clients to help launch a new campaign, they discovered the opposite could also be true. Film advertisement created by The Reactor, Australia for Royal Canin, within the category: Pets.

In this sequel to the hugely popular first installment about a poo meeting his stool-mate, a brown-nosing third character plops onto the scene, leaving Miss Metamucil and Nugget's once-smooth relationship in sloppy state. But who gets dumped in this messy love triangle? Film advertisement created by McCann, Australia for Metamucil, within the category: Health.

Every day, 7.3 million australians log onto Facebook from their mobile device. 5 gum wanted to tap into this usage trend. The problem was that much of their audience spent a great deal of time in situations where they can’t physically view Facebook. Inspired by the brand’s commitment to stimulating people’s senses, we created stealth. An app that enabled our audience to listen to their Facebook, undercover. Film advertisement created by BBDO, Australia for 5GUM, within the category: Confectionery, Snacks.

Digital advertisement created by Y&R, Australia for AdNews, within the category: Media.

Film advertisement created by BMF, Australia for Nutella, within the category: Confectionery, Snacks.

Airing during the stocktake sales – Australia’s biggest retail period – this campaign reminds outdoor enthusiasts that getting dragged around the homemaker centre sales isn’t all bad. Next door to every snooty towel emporium and boring rug shop, is a BCF outdoor superstore. Audio advertisement created by BBDO, Australia for BCF, within the category: Retail Services.

Saatchi & Saatchi Sydney reveal the extreme lengths CAPI go to find the best ingredients for their 100% natural sparkling soft drinks. From Borneo to the Andes, no origin is too far-flung or hostile – which inspired Saatchi’s “Hard to make. Easy to drink.” campaign. Film advertisement created by Saatchi & Saatchi, Australia for CAPI, within the category: Non-Alcoholic Drinks.

Film advertisement created by Lavender, Australia for le coq sportif, within the category: Fashion.

Facebook Page Link: http://www.facebook.com/plantlifebalance Facebook App Link: http://apps.facebook.com/plantlifebalance Ideaworks today launches the first phase of a five-year plan to help Australians improve their Plant/Life Balance. We’re all familiar with the idea of improving our Work/Life balance. Well, it turns out that improving our Plant/Life balance can also have beneficial effects on our health and wellbeing. Scientific studies have proved that exposure to plant life can improve our air quality, lessen our stress levels, and reduce background noise. The campaign is designed to stimulate the growth of the $6.5 billion gardening and nursery business in Australia. This first part of the five-year campaign, on behalf of the Nursery & Garden Industry Association, will see the distribution of 20,000 pot plants to office workers in capital cities across the country, calling for Australians to ‘Put A Plant On Your Desk’. Each plant will invite its new owner to join the ‘Put A Plant On Your Desk’ app, the most ambitious Facebook app in Australia to date. And those unlucky enough not to be given a plant on the day, can easily join in the fun. Over the next twelve weeks, the app users can give their plants a name, share pix, dress them up, take them out to lunch (yes!), win amazing prizes and find out lots of cool facts about their very own plant … and tips on how to look after it. And for those who don’t have already have a plant, a Plant Matcher will identify your ideal plant partner! Digital advertisement created by Ideaworks, Australia for Nursery & Garden Industry Association, within the category: Industrial, Agriculture.

Film advertisement created by Yoke, Australia for Suk-a-Bug, within the category: House, Garden.

Film advertisement created by DDB, Australia for McDonald's, within the category: Food.

Ambient advertisement created by Holler, Australia for Holler, within the category: Agency Self-Promo.

Film advertisement created by kwp!, Australia for Sip'n Save, within the category: Retail Services.

Film advertisement created by Dentsu, Australia for HCF, within the category: Finance.

In a unique Australian first Out-of-Home campaign, JCDecaux used eye tracking technology determine the exact area of the ad people were looking at, and then served a message relevant to their gaze. Panels either told people the sale price for a flight to that destination or dispensed a Jetstar Gift Card to the value of $500 allowing participants to book the flight themselves. Film advertisement created by JWT, Australia for Jetstar, within the category: Transport.

Film advertisement created by BMF, Australia for TEDx, within the category: Recreation, Leisure.

Film advertisement created by Five by Five, Australia for Prunelax, within the category: Health.

Reality Cheque shows exactly how much it will cost if you decide to drive home after a few drinks—by placing the costs on an itemised receipt. This road safety message is delivered at the end of a night out, which is the exact moment when people often make a very costly decision to drive themselves home. Unique point-of-sale software calculated the cost of dinner and drinks, plus the exact dollar amount if caught drink driving, creating a bespoke receipt that was unique to every patron. Ambient advertisement created by BBDO, Australia for Transport Accident Commission, within the category: Public Interest, NGO.

We wanted to show just how quickly a train can “come out of nowhere” through this impactful projection installation. The reactions of passers-by to the image of a fast-approaching train were filmed as part of the campaign. Outdoor advertisement created by Gatecrasher, Australia for PTA, within the category: Transport.

Film advertisement created by BBDO, Australia for Origin, within the category: Industrial, Agriculture.