Visitors to New Zealand will now be able to book an adrenalin seeker’s ultimate dream – the chance to complete five of the world’s most exhilarating adrenalin sports, within a single day. These include a skydive, snowboard, mountain bike, bungy and jetboat, one adrenalin filled epic experience after the other. Digital advertisement created by TBWA, Australia for Tourism New Zealand, within the category: Transport.

Film advertisement created by BMF, Australia for Australian Government, within the category: Public Interest, NGO.

9,000 West Australians facing hardship like homelessness and poverty are about to go through a harsh, cold winter. Help Keep them warm. Film advertisement created by Wunderman Thompson, Australia for Anglicare WA, within the category: Public Interest, NGO.

Film advertisement created by Banjo, Australia for Sara Lee, within the category: Food.

Film advertisement created by Kojo, Australia for Glenelg, within the category: Transport.

Digital advertisement created by McCann, Australia for Metro, within the category: Transport.

Film advertisement created by Banjo, Australia for Sara Lee, within the category: Food.

Film advertisement created by Fuse Agency, Australia for Supercheap Auto, within the category: Retail Services.

Film advertisement created by Innocean, Australia for Hyundai, within the category: Automotive.

For the launch of LG’s 2017 range of OLED and SUPER UHD TVs, LG Australia briefed their agency Tonic to develop a high impact integrated campaign challenging Australians to experience cutting edge advancements in TV technology for themselves. Going up against big brands such as Samsung and Sony, LG needed an innovative and motivating communication strategy that both challenged and educated the consumer in an entertaining way. With both TVs representing a major leap forward in picture and sound quality, Tonic and LG agreed that the campaign should focus on the amazing cinematic experience they would bring to Australian homes. The campaign was driven by the call to action, ‘BRING CINEMA HOME’ and launched in Sydney’s CBD with the construction of a highly realistic pop-up cinema and the promise of an unforgettable red carpet experience for visitors. Social posts in the days leading up to the event encouraged people to pay the cinema a visit and share their experiences online. On the day, a promo team dressed as ushers handed out popcorn and flyers and directed people to their seats inside the cinema. A short screening then focused attention on the cinematic qualities and new technology built into the OLED and SUPER UHD TVs. After each performance, viewer’s candid, unscripted responses were filmed in preparation for a TV campaign and online content. Experiential advertisement created by Tonic, Australia for LG, within the category: Electronics, Technology.

Film advertisement created by BMF, Australia for TEDx, within the category: Recreation, Leisure.

Film advertisement created by BMF, Australia for Football Federation Australia, within the category: Sports.

Film advertisement created by BMF, Australia for UN Women, within the category: Public Interest, NGO.

Sick kids are often portrayed as little angels. But kids suffering with cancer don’t want to be angels. They don’t want halos or wings. They want to live. So to pay tribute to the defiant spirit of these children and young adolescents with cancer, The Kids Cancer Project has launched ‘I Don’t Want To Be An Angel’, a campaign to rally Australians to get behind the urgent need to find better ways of treating the disease. Integrated advertisement created by Saatchi & Saatchi, Australia for The Kid's Cancer Project, within the category: Public Interest, NGO.

This ad is aimed at people who don't have first aid training, and shows how helpless this can make you feel. It is a highly emotional depiction of a parent's protective instincts for her child. It's confronting, but not as confronting as the thought that you could have helped to save a life. Film advertisement created by The Brand Agency, Australia for St John Ambulance, within the category: Health.

Film advertisement created by Disegno, Australia for Luv-A-Duck, within the category: Food.

Film advertisement created by Yoke, Australia for Suk-a-Bug, within the category: House, Garden.

JCDecaux’s Australian-first, experiential Out-of-Home campaign execution for Heineken has resulted in over 500 tickets being awarded in Melbourne to the 2017 Formula One Rolex Australian Grand Prix (F1), and another 180 people winning prizes in other states. The Heineken panels, featuring JCDecaux Citylights in Sydney and Brisbane, StreetTalk in Perth and a custom built freestanding panel in Melbourne, ran from 15 to 20 March. Experiential advertisement created by JCDecaux, Australia for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by BBDO, Australia for Fantastic Noodles, within the category: Food.