Ambient advertisement created by Arnold, Australia for Jack Daniel's, within the category: Alcoholic Drinks.

Most symptoms of multiple sclerosis go unnoticed by everyone except the person living with them. One day they can alter your memory, the next your vision. Striking without warning and leaving no trace, they are invisible. Seeing MS is a global photographic project to visualise the invisible symptoms of multiple sclerosis. Grey Melbourne invited nine photographers to depict each symptom in a single image, inspired by stories of those touched by the disease. With the Seeing MS app, everyone with a camera can uncover the unseen. Photo filters based on each symptom will allow you to see and share how MS affects those living with this mysterious and debilitating condition. Uncover more at http://seeingms.com Ambient advertisement created by Grey, Australia for MS Australia, within the category: Public Interest, NGO.

Every power company sells pretty much the same thing, but there’s a huge difference in how customers can feel about their choice. With 100% Aussie-owned, renewable-loving Momentum Energy, customers can feel happy about backing Aussie jobs, and supporting renewable energy. Momentum‘s Get Happy campaign aims to give Victorians cheerful encounters across various media. Developed in-house, the campaign uses the ads themselves to make people feel good - in this case, with imaginative copy and furry typography.

Advertising Agency: Clemenger BBDO Adelaide, Australia Film advertisement created by BBDO, Australia for MAC, within the category: Public Interest, NGO.

Film advertisement created by The Brand Agency, Australia for Road Safety Commission, within the category: Public Interest, NGO.

Film advertisement created by BBDO, Australia for V Energy Drink, within the category: Non-Alcoholic Drinks.

The Mens Collective is a session based men’s club that challenges men to talk about who they are and what it means to be a man in today’s world. Digital advertisement created by Magnum Opus Partners, Australia for The Mens Collective, within the category: Public Interest, NGO.

Film advertisement created by TBWA, Australia for Nissan, within the category: Automotive.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

Film advertisement created by The Monkeys, Australia for Australian Beef, within the category: Food.

The bushfires across Australia have cast a shadow on what should be the most festive time of year. To show the human cost of this devastation, but importantly hope for the resilience and recovery of our communities, a burnt Christmas tree has been built in Sydney’s CBD. Designed by Scoundrel’s James Dive, the tree was crafted entirely with logs, branches and shrubs sourced from bushfire-affected areas of New South Wales. The tree is also decorated with burnt objects like a farm gate and bicycle and is topped with a star fashioned from a burnt-out bike wheel. These objects exist alongside signs of regeneration, including banksia seeds which require fire to sprout. Outdoor advertisement created by DDB, Australia for Red Cross Australia, within the category: Public Interest, NGO.

Digital advertisement created by BBDO, Australia for Whiskas, within the category: House, Garden.

Digital advertisement created by DDB, Australia for Kidsafe Australia, within the category: Public Interest, NGO.

Film advertisement created by TBWA, Australia for Foxtel, within the category: Electronics, Technology.

Film advertisement created by M&C Saatchi, Australia for Ugg, within the category: Fashion.

Film advertisement created by The Monkeys, Australia for Grill'd, within the category: Food.

Film advertisement created by BBDO, Australia for Ergon Energy, within the category: Industrial, Agriculture.

For the launch of LG’s 2017 range of OLED and SUPER UHD TVs, LG Australia briefed their agency Tonic to develop a high impact integrated campaign challenging Australians to experience cutting edge advancements in TV technology for themselves. Going up against big brands such as Samsung and Sony, LG needed an innovative and motivating communication strategy that both challenged and educated the consumer in an entertaining way. With both TVs representing a major leap forward in picture and sound quality, Tonic and LG agreed that the campaign should focus on the amazing cinematic experience they would bring to Australian homes. The campaign was driven by the call to action, ‘BRING CINEMA HOME’ and launched in Sydney’s CBD with the construction of a highly realistic pop-up cinema and the promise of an unforgettable red carpet experience for visitors. Social posts in the days leading up to the event encouraged people to pay the cinema a visit and share their experiences online. On the day, a promo team dressed as ushers handed out popcorn and flyers and directed people to their seats inside the cinema. A short screening then focused attention on the cinematic qualities and new technology built into the OLED and SUPER UHD TVs. After each performance, viewer’s candid, unscripted responses were filmed in preparation for a TV campaign and online content. Experiential advertisement created by Tonic, Australia for LG, within the category: Electronics, Technology.

Film advertisement created by MullenLowe Group, Australia for Budget Direct, within the category: Finance.

Film advertisement created by Custom Creative, Australia for MyPlates, within the category: Automotive.