This ad is aimed at people who don't have first aid training, and shows how helpless this can make you feel. It is a highly emotional depiction of a parent's protective instincts for her child. It's confronting, but not as confronting as the thought that you could have helped to save a life. Film advertisement created by The Brand Agency, Australia for St John Ambulance, within the category: Health.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

Film advertisement created by Grey, Australia for Missing Persons Advocacy Network, within the category: Public Interest, NGO.

Film advertisement created by Lowe, Australia for Budget Direct, within the category: Finance.

There has been a proposal put forward to allow additional native mammal species to be kept as pets in New South Wales. If allowed, it would create significant and irreversible risks to the conservation and the welfare of wildlife. The proposed list includes Koalas, Ghost Bats, Wallaroos and Bare-nosed Wombats. 11 of the 37 species listed are currently on the NSW Threatened Species List. People needs to know what’s going on and oppose this proposal, because wild animal are wild and belong in the wild. Film advertisement created by Republic of Everyone, Australia for Wires, within the category: Public Interest, NGO.

Film advertisement created by BBDO, Australia for Transport Accident Commission, within the category: Public Interest, NGO.

Zoos Victoria in partnership with the RSPCA in Australia, is launching the world’s first Cat VR. www.pvrr.tech Film advertisement created by Isobar, Australia for Zoos Victoria, within the category: Recreation, Leisure.

Digital advertisement created by Ogilvy, Australia for WaterAid, within the category: Public Interest, NGO.

Film advertisement created by 18 Feet & Rising, Australia for Polycell, within the category: Industrial, Agriculture.

Film advertisement created by Dentsu, Australia for HCF, within the category: Finance.

Film advertisement created by BBDO, Australia for Motor Accident Commission of South Australia, within the category: Public Interest, NGO.

Australian McDonalds TV ad, featuring music from De Wolfe composer, John Altman's 'Big Band Entertainment' album (DWCD 0388). Listen to the full track here: http://goo.gl/znhFg

Post Producer: Jane Reynolds Colourist: Dwaine Hyde 3D/CGI: Cream Studios Audio advertisement created by Leo Burnett, Australia for Earth Hour, within the category: Public Interest, NGO.

Digital advertisement created by McCann, Australia for Corelle, within the category: House, Garden.

Aussies who ordered KFC home delivery on Halloween were in for a “spooky surprise” thanks to a KFC activation campaign created by Ogilvy Sydney and brought to life in partnership with Menulog, opr, MediaCom and Geometry. By simply selecting the "Trick or Treat" menu item on their Menulog order, KFC customers received a special Halloween-themed KFC delivery, from delivery drivers dressed as Cursed Colonels, to a KFC three-piece band & popcorn chicken treats. The activation aimed to surprise, thrill and delight unsuspecting customers. Film advertisement created by Ogilvy, Australia for KFC, within the category: Food.

Ambient advertisement created by Lavender, Australia for Metro St James, within the category: Recreation, Leisure.

Saatchi & Saatchi Sydney reveal the extreme lengths CAPI go to find the best ingredients for their 100% natural sparkling soft drinks. From Borneo to the Andes, no origin is too far-flung or hostile – which inspired Saatchi’s “Hard to make. Easy to drink.” campaign. Film advertisement created by Saatchi & Saatchi, Australia for CAPI, within the category: Non-Alcoholic Drinks.

Outdoor advertisement created by BBDO, Australia for Bonds, within the category: Fashion.

Film advertisement created by Ogilvy, Australia for Swinburne, within the category: Education.