Digital advertisement created by Leo Burnett, Australia for Samsung, within the category: Electronics, Technology.

Film advertisement created by TBWA, Australia for Schweppes, within the category: Non-Alcoholic Drinks.

To celebrate the 65th festival, McCann and MIFF called on film fans through social media to share memories of films that stayed with them from the many years of MIFF. Based on MIFF member Keith Gove’s memory of the Takashi Miike thriller Audition, the chosen scene was directed, styled, and edited to recreate the memory that lives on in Gove’s mind since he watched the film at MIFF, once, back in 2000. Digital advertisement created by McCann, Australia for Melbourne International Film Festival, within the category: Recreation, Leisure.

Film advertisement created by Naked, Australia for Gidget Foundation, within the category: Public Interest, NGO.

After a tough childhood including a missed opportunity to take up a place at the Australian Institute of Sports, Karen gave up on the thing she loved most; running. 25 years later she decided to get back into the sport, but her progress was hampered by her addiction to cigarettes. Film advertisement created by JWT, Australia for Nicorette, within the category: Pharmaceutical.

Ambient advertisement created by AJF, Australia for Jodi Lee Foundation, within the category: Public Interest, NGO.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

Film advertisement created by TBWA, Australia for Foxtel, within the category: Electronics, Technology.

Estimates are that hundreds of thousands of our native animals are killed on our roads every year. While not every accident can be avoided, driving with more care especially at dusk and dawn can help save lives. Many marsupials are carrying pouch young and the lives of these orphans can often be saved if advice from rescue groups such as WIRES is sort quickly. Film advertisement created by Republic of Everyone, Australia for Wires, within the category: Public Interest, NGO.

Film advertisement created by The Works, Australia for MND, within the category: Public Interest, NGO.

Film advertisement created by DDB, Australia for Schmackos, within the category: Pets.

Audio advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

The film is available in select Qantas international lounges and flights, where it can be viewed through the Samsung Gear VR headset. It is also available for online streaming via YouTube and 360 video site Vrideo, and as an app on the Gear VR's Oculus Store, and Android and iOS devices.

Using voice data from the hate speech of Cory Bernardi and Pauline Hanson to inform the animation of MQFF’s new brand icon, the campaign takes negative messages and turns them into art, telling a visual story of strength and love. The resulting 30 second film launching as a cinema trailer this week, turns the tables on a hostile and conservative political agenda to demonstrate MQFF’s ability to overpower hate with inclusive stories that promote tolerance and diversity. Film advertisement created by JWT, Australia for Melbourne Queer Film Festival, within the categories: Media, Recreation, Leisure.

Film advertisement created by BBDO, Australia for DB Export Dry, within the category: Alcoholic Drinks.

Film advertisement created by BMF, Australia for TEDx, within the category: Education.

Film advertisement created by TBWA, Australia for Foxtel, within the category: Electronics, Technology.

Film advertisement created by M&C Saatchi, Australia for Tourism Australia, within the category: Hospitality, Tourism.

An ambitious owner of a KFC located in the heart of the Northern Territory of Australia sets out on an epic adventure to gain the highest honour in international dining. Directed by Daniel Reisinger, it has already gained over 850M+ impressions worldwide! Content advertisement created by Ogilvy, Australia for KFC, within the category: Food.