Digital advertisement created by McCann, Australia for Tigerair, within the category: Transport.

Anyone who’s ever submitted an award entry or works in the marketing industry will know, the key to winning an award is the emotional journey the case study video takes you on! And the Case Study Song of the Year is the ultimate soundtrack of success. The song will be

Purina Supercoat Smartblend ft. Dr Harry Cooper Australian TV Commercial 2016

At PURINA, we continue to research ways to improve our products to benefit the life of the pet. As a result of extensive research we developed a new SUPERCOAT formula which we believe delivers even better nutrition for your pet. Developed by our expert nutritionists the new SUPERCOAT formulas are made with the precise combination of nutrients to promote your dogs’ whole body health.


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In collaboration with renowned Australian restaurants and Deliveroo, PlayStation Australia has launched ‘PlayStation To Plate’, an integrated communications campaign rolling-out from Friday 3rd December. Partnering with three restaurants across Sydney and Melbourne, PlayStation To Plate brings food featured in its unbeatable line-up of exclusive games into the real world, to create delicious moments of escapism. From the post-apocalyptic gritty world of The Last of Us: Part II to the colourful intergalactic dimensional rifts of Ratchet and Clank: Rift Apart all the way through to the diverse international treasure quests, found in Uncharted: Legacy of Thieves, PlayStation to Plate delivers a real taste of the PlayStation universe. Gaming has provided a unique way to stay connected and collectively share experiences with others throughout the past 18 months. Food and gaming have been key sources of escapism and joy for many Aussies, fueling discovery from the lounge. Amplify harnessed this insight and identified cultural leaders across adjacent passion points to create a new way to engage Australians and showcase PlayStation’s place in culture. From Artisan baker and TikTok sensation Bistro Morgan, to Sydney cult classics Mary’s and family favourites The Italian Bowl. Through these partnerships, the campaign is able to speak to new audiences outside of the gaming community. Integrated advertisement created by Amplify, Australia for PlayStation Australia, within the category: Gaming.

Airing during the stocktake sales – Australia’s biggest retail period – this campaign reminds outdoor enthusiasts that getting dragged around the homemaker centre sales isn’t all bad. Next door to every snooty towel emporium and boring rug shop, is a BCF outdoor superstore. Audio advertisement created by BBDO, Australia for BCF, within the category: Retail Services.

JCDecaux’s Australian-first, experiential Out-of-Home campaign execution for Heineken has resulted in over 500 tickets being awarded in Melbourne to the 2017 Formula One Rolex Australian Grand Prix (F1), and another 180 people winning prizes in other states. The Heineken panels, featuring JCDecaux Citylights in Sydney and Brisbane, StreetTalk in Perth and a custom built freestanding panel in Melbourne, ran from 15 to 20 March. Experiential advertisement created by JCDecaux, Australia for Heineken, within the category: Alcoholic Drinks.

Every day, 7.3 million australians log onto Facebook from their mobile device. 5 gum wanted to tap into this usage trend. The problem was that much of their audience spent a great deal of time in situations where they can’t physically view Facebook. Inspired by the brand’s commitment to stimulating people’s senses, we created stealth. An app that enabled our audience to listen to their Facebook, undercover. Film advertisement created by BBDO, Australia for 5GUM, within the category: Confectionery, Snacks.

Digital advertisement created by BMF, Australia for Domino's Pizza, within the category: Food.

Film advertisement created by DDB, Australia for Heart Foundation Australia, within the category: Public Interest, NGO.

Post Producer: Jane Reynolds Colourist: Dwaine Hyde 3D/CGI: Cream Studios Audio advertisement created by Leo Burnett, Australia for Earth Hour, within the category: Public Interest, NGO.

Film advertisement created by Naked, Australia for Oxy, within the category: Health.

Film advertisement created by TBWA, Australia for Nissan, within the category: Automotive.

Digital advertisement created by InfinityList, Australia for Bounce, within the category: Recreation, Leisure.

Film advertisement created by Emotive, Australia for Cetaphil, within the category: Beauty.

Film advertisement created by Magnum Opus, Australia for Wildlife Victoria, within the category: Public Interest, NGO.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

Film advertisement created by cummins&partners, Australia for Home Timber & Hardware, within the category: House, Garden.

A campaign to make missing people unmissable has been launched by the Missing Persons Advocacy Network (MPAN). The campaign follows 2016’s "Too short stories" campaign, and features a reimagining of traditional missing persons’ posters into vibrant stories and images that reflect the person that family and friends know. With over 38,000 Australians reported missing every year, and many remaining missing long term, "The Unmissables" aims to get Australia’s best storytellers and artists to highlight these important untold stories. The campaign aims to match artists and authors with the family of a long term missing person, to create a piece of art that highlights the missing person as an individual – beyond their vital statistics. Outdoor advertisement created by Grey, Australia for Missing Persons Advocacy Network, within the category: Public Interest, NGO.