Film advertisement created by BMF, Australia for Football Federation Australia, within the category: Sports.

A lot of the time, advertising is about making the ordinary look incredible, but when The Reactor was briefed in by one of its clients to help launch a new campaign, they discovered the opposite could also be true. Film advertisement created by The Reactor, Australia for Royal Canin, within the category: Pets.

Digital advertisement created by DDB, Australia for Kidsafe Australia, within the category: Public Interest, NGO.

Airing during the stocktake sales – Australia’s biggest retail period – this campaign reminds outdoor enthusiasts that getting dragged around the homemaker centre sales isn’t all bad. Next door to every snooty towel emporium and boring rug shop, is a BCF outdoor superstore. Audio advertisement created by BBDO, Australia for BCF, within the category: Retail Services.

Humans in giant mouse wheel run for free snacks. Fantastic Delites' sadistic Delite-o-matic snack machine returns to the streets but this time to challenge how far people will go for the brand's Vintage Cheddar and Red Onion flavour rice snacks. Members of the public were required to wear mouse suits and spin a giant mouse wheel inside a cage. Only when they'd built up sufficient speed would the Delite-o-matic release a pack of cheese flavoured Fantastic Delites as a reward. If people crashed or fell out of the wheel, they'd have to start all over again. Ambient advertisement created by BBDO, Australia for Fantastic Delites, within the category: Confectionery, Snacks.

Every day, 7.3 million australians log onto Facebook from their mobile device. 5 gum wanted to tap into this usage trend. The problem was that much of their audience spent a great deal of time in situations where they can’t physically view Facebook. Inspired by the brand’s commitment to stimulating people’s senses, we created stealth. An app that enabled our audience to listen to their Facebook, undercover. Film advertisement created by BBDO, Australia for 5GUM, within the category: Confectionery, Snacks.

Digital advertisement created by DDB, Australia for Volkswagen, within the category: Automotive.

Film advertisement created by BMF, Australia for UN Women, within the category: Public Interest, NGO.

Film advertisement created by BBDO, Australia for Hungry Jack's, within the category: Food.

Film advertisement created by BBDO, Australia for Ergon Energy, within the category: Industrial, Agriculture.

Embers of Empathy A unique collaboration between one of the world's leading humanitarian organisations and Australia's most renowned fine artists, to raise funds to support people and communities affected by natural disasters. October 2013 saw yet another spate of bushfires across New South Wales. In the Blue Mountains region alone thousands of people were evacuated and 193 homes were destroyed. This most recent tragedy, however, had another more positive consequence. It inspired a unique collaboration between Australian Red Cross and the Australian art community. It will see some of the biggest names in Australian art using the charcoal remnants of the burnt Blue Mountains landscape to create very special pieces of art over the summer months. These unique works will then be auctioned, with all proceeds going towards the vital disaster relief and recovery work of Red Cross. To find out how Red Cross work with communities to better prepare for, respond to and recover from disasters across the country visit redcross.org.au. Ambient advertisement created by Y&R, Australia for Red Cross, within the category: Public Interest, NGO.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

Rheumatoid Arthritis is a horrible condition. Sufferers have to deal with hot and painful joints, fatigue, and the fear of their condition getting progressively worse. Climbing out of bed is difficult. Getting dressed can be a scary thought. And leaving the house can be a daunting task. Most days literally feel like a nightmare. To raise awareness of this debilitating disease, Pfizer and greyhealth Australia have launched a new campaign, which encourages patients to have an open and honest conversation about their condition. Film advertisement created by GHG, Australia for Pfizer, within the category: Pharmaceutical.

Film advertisement created by M&C Saatchi, Australia for Optus, within the category: Electronics, Technology.

Introducing the art and science behind the perfect espresso, Breville reveal The Naked Espresso. Showcasing the commercial features and premium specifications of the BES900, Breville present the Dual Boiler in all its glory and offer consumers an espresso experience unseen before. Ambient advertisement created by Reborn, Australia for Breville, within the category: Non-Alcoholic Drinks.

Film advertisement created by M&C Saatchi, Australia for Optus, within the category: Electronics, Technology.

Film advertisement created by The Monkeys, Australia for Nearmap, within the categories: Electronics, Technology, Professional Services.

Film advertisement created by The Works, Australia for Optus, within the category: Electronics, Technology.

Film advertisement created by The Brand Agency, Australia for The One Club, within the category: Professional Services.