Australia
In collaboration with renowned Australian restaurants and Deliveroo, PlayStation Australia has launched ‘PlayStation To Plate’, an integrated communications campaign rolling-out from Friday 3rd December. Partnering with three restaurants across Sydney and Melbourne, PlayStation To Plate brings food featured in its unbeatable line-up of exclusive games into the real world, to create delicious moments of escapism. From the post-apocalyptic gritty world of The Last of Us: Part II to the colourful intergalactic dimensional rifts of Ratchet and Clank: Rift Apart all the way through to the diverse international treasure quests, found in Uncharted: Legacy of Thieves, PlayStation to Plate delivers a real taste of the PlayStation universe. Gaming has provided a unique way to stay connected and collectively share experiences with others throughout the past 18 months. Food and gaming have been key sources of escapism and joy for many Aussies, fueling discovery from the lounge. Amplify harnessed this insight and identified cultural leaders across adjacent passion points to create a new way to engage Australians and showcase PlayStation’s place in culture. From Artisan baker and TikTok sensation Bistro Morgan, to Sydney cult classics Mary’s and family favourites The Italian Bowl. Through these partnerships, the campaign is able to speak to new audiences outside of the gaming community. Integrated advertisement created by Amplify, Australia for PlayStation Australia, within the category: Gaming.
In conjunction with Homelessness Prevention week Avalon Centre launched their Home For The Homeless campaign. Film advertisement created by Magnum Opus Partners, Australia for Avalon Centre, within the category: Public Interest, NGO.
Audio advertisement created by BMF, Australia for ALDI, within the category: Retail Services.
Campaign website: http://www.captainrisky.com.au General Manager New Customer Acquisition: Paul Duggan Film advertisement created by Lowe, Australia for Budget Direct, within the category: Finance.
Film advertisement created by BMF, Australia for Tip Top, within the category: Food.
Film advertisement created by AJF, Australia for Officeworks, within the category: Office Equipment.
Digital advertisement created by Leo Burnett, Australia for Samsung, within the category: Electronics, Technology.
Film advertisement created by Ogilvy, Australia for Swinburne, within the category: Education.
Film advertisement created by Bundy, Australia for Warner Village Cinemas, within the category: Recreation, Leisure.
Film advertisement created by Host, Australia for Hotels.com, within the category: Professional Services.
Film advertisement created by Ogilvy, Australia for Swinburne, within the category: Education.
Film advertisement created by BBDO, Australia for NZ Transport Agency, within the category: Transport.
Chips on the beach are a pretty Australian way to spend the summer - but where there are chips, there are seagulls. This summer we turned Aussies off chips forever, with a few hundred terrifying seagulls. Just like Hitchcock, but with more chicken salt. Film advertisement created by WPP, Australia for Subway, within the category: Food.
Film advertisement created by The Brand Agency, Australia for The One Club, within the category: Professional Services.
Film advertisement created by Saatchi & Saatchi, Australia for Toyota, within the category: Automotive.
Film advertisement created by DDB, Australia for Volkswagen, within the category: Automotive.
Film advertisement created by McCann, Australia for Metro Trains, within the category: Transport.
Film advertisement created by TBWA, Australia for Foxtel, within the category: Electronics, Technology.
Ambient advertisement created by Sandpit, Australia for Penguin, within the category: Media.
Avid photographer and seven-time world surfing champion Stephanie Gilmore stars in a new inspirational lifestyle campaign, aimed at getting both amateur and professional photographers and videographers out to capture their special moments with Nikon Australia. Launched this week and developed by Wunderman Thompson, the lifestyle series is spearheaded by a two-minute film which explores Gilmore’s relationship with water, home and music – and her creative outlet, photography. Other elements include 60 and 30-second executions, plus 4x15-second Instagram stories, all urging budding photographers and videographers to ‘Capture Tomorrow’ with Nikon. The films give an exclusive insight into the training, motivation and creativity behind Steph’s craft. Filmed exclusively on the Nikon Z 6 and NIKKOR Lenses the content showcases the mirrorless cameras superior capabilities and surprising scalability on land, above water, underwater and from an arial perspective. Content advertisement created by Wunderman, Australia for Nikon, within the category: Electronics, Technology.