Australia

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Film advertisement created by Y&R, Australia for Gold Lotto, within the category: Gaming.

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Despite a year of lockdowns and restricted travel, Australians have become even closer to their local communities, businesses and neighbours. While the pandemic has been isolating, it’s also had the effect of bringing people closer together and has fostered a collective mentality. Google products - from local business listings to Maps - have helped to play a role in this. To tell that story, Google tapped rising star Director Sanjay De Silva from production company, DIVISION. The simple story of a young woman out shopping is captured with the distinctive style De Silva has become known for, with immersive camera techniques and visual playfulness. Paired with music by Chris Valentine, the resulting film is a swagger-filled story told through community interactions. The delightful twist- that she is shopping to support an elderly neighbour- is a celebration of the resurgence of community spirit, and how the Google tools you use every day can help you help others. Film advertisement created by BBDO, Australia for Google, within the category: Electronics, Technology.

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Film advertisement created by BBDO, Australia for AHM, within the category: Finance.

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Digital advertisement created by McCann, Australia for Corelle, within the category: House, Garden.

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Film advertisement created by DDB, Australia for Momentum Energy, within the category: Industrial, Agriculture.

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Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

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Digital advertisement created by McCann, Australia for MTV EXIT, within the category: Public Interest, NGO.

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With more speed, more fibre upgrades and more regional support, nbn has worked hard to establish itself as Australia’s ever-evolving, digital backbone – and the internet has never looked more exciting. The new ‘Made For More’ campaign highlights these improvements by featuring a series of mind-bending scenarios drawn from everyday internet behaviours – streaming, gaming, telehealth, online business – and more. Film advertisement created by BWM isobar, Australia for nbn, within the category: Electronics, Technology.

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V Energy Drink this week launches a special campaign during the Sydney Gay and Lesbian Mardi Gras with an Australian first out-of-home execution by JCDecaux that offers passers-by the opportunity to make themselves a little more fabulous. Outdoor advertisement created by JCDecaux, Australia for V Energy Drink, within the category: Non-Alcoholic Drinks.

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Digital advertisement created by BBDO, Australia for Whiskas, within the category: House, Garden.

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Ambient advertisement created by TBWA, Australia for ANZ, within the category: Finance.

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https://itunes.apple.com/au/app/dumb-ways-to-die-2-the-games/id9293464... Digital advertisement created by McCann, Australia for Metro Trains, within the category: Gaming.

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Film advertisement created by The Monkeys, Australia for Grill'd, within the category: Food.

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AAMI, Australia's leading insurance company, knew young drivers were the most at-risk. However, the way they learn to drive hasn’t changed in 50 years: pen, paper and an old-fashioned log book. AAMI worked with young drivers to digitally overhaul their learning program and develop AAMI SmartPlates – a real-time driving tracker and coach that allows Learners to track every detail of every drive and pinpoint skills that need practicing. Driving data is then analyzed and individual driving lessons are tailored and shared with parents to reduce the risk of fatal accidents caused by inexperience. Digital advertisement created by Ogilvy, Australia for AAMI, within the category: Finance.

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Film advertisement created by MercerBell, Australia for RSVP Online Dating, within the category: Professional Services.

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Climate change is making our oceans more acid, with the coastal areas bearing the majority of the impact, killing reefs and threatening ecosystems. Smartwax is a natural surf wax formula that reverses this acidification by simply asking surfers to modify their regular behavior. Every single surfer who uses the wax can neutralise up to 1.3m3 of water. And with over 35 million active surfers worldwide, they could rebalance over 1,000,000 swimming pools worth of acidic water each year. To launch the wax, special samples were created in the shape of US president, Donald Trump, and Brazil’s president, Jair Bolsonaro, two of the world’s most infamous climate change deniers. The new wax formula gave the million-strong global surfing community the opportunity to be part of the solution. Their response was so overwhelming that one month after the launch, 70% of the global market have asked for the formula, with 8 brands are already using it. And what started as a little drop in the ocean is getting bigger every day as Clean Ocean Foundation currently explores other materials to apply the additive that makes SmartWax, including sunscreen, hull sealants, life jackets, dive gear, anchors, jet skis and swimwear. In the hope that we save our oceans, one wave at a time. Experiential advertisement created by McCann, Australia for Clean Ocean Foundation Australia, within the category: Public Interest, NGO.

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Film advertisement created by MullenLowe Group, Australia for Magellan, within the category: Finance.

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Film advertisement created by Leo Burnett, Australia for Honda, within the category: Automotive.

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In Australia, a keg of Carlton Draught is changed every 46 seconds, meaning it tastes as fresh as the day it was made... But the pubs don't do it alone. Introducing the Carlton Draught Brewery Fresh Team. Film advertisement created by BBDO, Australia for Carlton, within the category: Alcoholic Drinks.




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