Film advertisement created by Havas, Australia for Amazon Alexa, within the category: Electronics, Technology.

People love dogs on social media. In fact, some dogs have more followers than you do. They get millions of likes and comments every day. While 9.000 dogs in shelters across the country are getting…Well. Not much. Knowing that people who like a certain breed are most likely to adopt one similar, we thought of a way to make Insta-famous dogs help the not-so famous ones. On national dog’s day, influencers all across Australia posted with the hashtag PetMe. Combining machine learning and innovative dog facial recognition, PetMe AI finds the perfect match up for adoption and replies to their post, making it visible to every one of their followers. And just like that, PetMe is turning virtual love into real love. Digital advertisement created by DDB, Australia for PetRescue, within the category: Pets.

In a unique Australian first Out-of-Home campaign, JCDecaux used eye tracking technology determine the exact area of the ad people were looking at, and then served a message relevant to their gaze. Panels either told people the sale price for a flight to that destination or dispensed a Jetstar Gift Card to the value of $500 allowing participants to book the flight themselves. Film advertisement created by JWT, Australia for Jetstar, within the category: Transport.

What better way of raising awareness of mental illness in the construction industry than getting a huge 36 tonne excavator and painting it the signature blue to support leading support group Beyond Blue? Film advertisement created by Magnum Opus Partners, Australia for Winslow Constructors, within the categories: Professional Services, Public Interest, NGO.

Direct advertisement created by Digital Arts Network, Australia for Krispy Kreme, within the category: Food.

Film advertisement created by BMF, Australia for Meat & Livestock Australia, within the category: Food.

Chips on the beach are a pretty Australian way to spend the summer - but where there are chips, there are seagulls. This summer we turned Aussies off chips forever, with a few hundred terrifying seagulls. Just like Hitchcock, but with more chicken salt. Film advertisement created by WPP, Australia for Subway, within the category: Food.

Digital advertisement created by Leo Burnett, Australia for Canon, within the category: Electronics, Technology.

Film advertisement created by BMF, Australia for Tip Top, within the category: Food.

Roadtrip Forever, is a personalised experience for you and your best friend where nothing is off limits. Take supplies, take friends and take the trip. Watch the behind the scenes video with more explanation of the project: http://www.youtube.com/watch?v=2G8dLVaKtyU or visit www.roadtripforever.com Digital advertisement created by Southern Cross Austereo, Australia for Transport Accident Commission, within the category: Public Interest, NGO.

The Challenge: V/Line is Australia's major regional train operator. Our task was to encourage family and friends living in the city to visit their loved ones in the country. Execution: Instead of us doing the talking, we recruited those who knew them best and harnessed the most powerful force in the universe- a mother’s guilt. We invented the Guilt Trip. It was a pre-paid ticket that could be purchased by parents and friends. It all started with a microsite. On the microsite abandoned loved ones could create a personalised guilt inducing message, then purchase a ticket. This was then sent directly to the guilty party in the form of an eDM. We also created booklets to help refine their guilty messages, and print, web banners and radio all worked together to drive traffic to the microsite. Tickets wallets and posters in stations reinforced the campaign from a regional perspective. The travel experience as we knew it was completely rebranded. People no longer went home to visit their parents, they went on a Guilt Trip. Results: 
11% increase in ticket sales 400% return on investment. Ambient advertisement created by McCann, Australia for V/Line, within the category: Transport.

A non-inclusive workplace is one where people feel they cannot be themselves. It comes at a cost. It's psychologically exhausting for employees and it reduces work productivity. 'The real you matters' tackles the subject of inclusion, by featuring people who feel the need to hide an essential part of who they are out of fear of being excluded, judged or discriminated against. The film's conclusion highlights this absurdity and states the view of the Special Broadcasting Service that everyone should feel free to be themselves at work. Film advertisement created by Havas, Australia for Special Broadcasting Service, within the category: Media.

Ambient advertisement created by Sandpit, Australia for Penguin, within the category: Media.

There has been a proposal put forward to allow additional native mammal species to be kept as pets in New South Wales. If allowed, it would create significant and irreversible risks to the conservation and the welfare of wildlife. The proposed list includes Koalas, Ghost Bats, Wallaroos and Bare-nosed Wombats. 11 of the 37 species listed are currently on the NSW Threatened Species List. People needs to know what’s going on and oppose this proposal, because wild animal are wild and belong in the wild. Film advertisement created by Republic of Everyone, Australia for Wires, within the category: Public Interest, NGO.

Film advertisement created by The Brand Agency, Australia for Road Safety Commission, within the category: Public Interest, NGO.

Post Producer: Jane Reynolds Colourist: Dwaine Hyde 3D/CGI: Cream Studios Audio advertisement created by Leo Burnett, Australia for Earth Hour, within the category: Public Interest, NGO.

Aussies who ordered KFC home delivery on Halloween were in for a “spooky surprise” thanks to a KFC activation campaign created by Ogilvy Sydney and brought to life in partnership with Menulog, opr, MediaCom and Geometry. By simply selecting the "Trick or Treat" menu item on their Menulog order, KFC customers received a special Halloween-themed KFC delivery, from delivery drivers dressed as Cursed Colonels, to a KFC three-piece band & popcorn chicken treats. The activation aimed to surprise, thrill and delight unsuspecting customers. Film advertisement created by Ogilvy, Australia for KFC, within the category: Food.

Film advertisement created by cummins&partners, Australia for MADC, within the category: Professional Services.

Film advertisement created by The Brand Agency, Australia for Road Safety Commission, within the category: Public Interest, NGO.

Film advertisement created by BMF, Australia for Sportsbet, within the category: Gambling.