A swimming safety campaign which uses WIFI passwords at public swimming pools to encourage parents to watch their children, not their phone. Experiential advertisement created by Lowe, Australia for Royal Life Saving, within the category: Public Interest, NGO.

Digital advertisement created by Host, Australia for Air New Zealand, within the category: Transport.

As LEGO Christmas Town prepares for the big day, a foot interrupts the celebrations and sees Santa flung far away from home. With miles to cover (although about a meter) and Christmas just around the corner, Santa relies on an unexpected friend and some creativity with LEGO bricks and discarded objects from under the couch, to build a solution that will get him home in time for Christmas. The film is part of a wider APAC and ANZ Christmas campaign that includes TV, Digital, OOH, Social, PR, Print and In-Store POS. Film advertisement created by CHE Proximity, Australia for Lego, within the category: Toys.

Film advertisement created by Havas, Australia for Australian Defence Force, within the category: Public Interest, NGO.

Independent Melbourne agency, Online Circle Digital created its "Love is Love" video for client Mercedes-Benz AUNZ, a short clip of hands of all races, colours, sexes and backgrounds holding the Mercedes-Benz star with one simple, global message: Love is Love. The video was published on the Mercedes-Benz social channels. Both Online Circle Digital and Mercedes-Benz proudly stand for equality in status, rights and opportunities. In an age where our society is changing and evolving, both companies believe that equality is a fundamental social principle. Film advertisement created by Online Circle Digital, Australia for Mercedes, within the category: Automotive.

Film advertisement created by M&C Saatchi, Australia for Optus, within the category: Electronics, Technology.

Digital advertisement created by McCann, Australia for Tigerair, within the category: Transport.

Film advertisement created by Leo Burnett, Australia for Honda, within the category: Automotive.

Film advertisement created by BMF, Australia for Meat & Livestock Australia, within the category: Food.

We have joined forces with two of Australia’s favourite underwear brands (Bonds/Bras N Things) to create a campaign to raise awareness and much-needed funds in order to combat ovarian cancer! Ovarian cancer doesn’t have the equivalent recognition or support of other female cancers. Such a low profile makes fundraising a challenge and leaves the women, who are living with the disease, feeling isolated and neglected We collaborated with Australia’s favourite underwear brands – Bonds and Bras N Things – to develop a mass awareness campaign that called upon all Australians to become heroes simply by purchasing underwear. Only in this case, they’re no ordinary undies – they’re Overies. You wear them over your pants on World Ovarian Cancer Day, like a true hero. 100% of profits go directly to Ovarian Cancer Australia to save lives. Together we can fight Australia’s deadliest female cancer. Film advertisement created by 10 feet tall, Australia for Ovarian Cancer Australia, within the categories: Fashion, Retail Services.

Film advertisement created by BMF, Australia for TEDx, within the category: Education.

Film advertisement created by The Monkeys, Australia for Guide Dogs Australia, within the category: Public Interest, NGO.

Digital advertisement created by McCann, Australia for Metro, within the category: Transport.

Airing during the stocktake sales – Australia’s biggest retail period – this campaign reminds outdoor enthusiasts that getting dragged around the homemaker centre sales isn’t all bad. Next door to every snooty towel emporium and boring rug shop, is a BCF outdoor superstore. Audio advertisement created by BBDO, Australia for BCF, within the category: Retail Services.

Digital advertisement created by The Monkeys, Australia for Unicef, within the category: Public Interest, NGO.

Digital advertisement created by Leo Burnett, Australia for Parrot Carrot, within the category: Media.

Film advertisement created by TBWA, Australia for WorkSafe Victoria, within the category: Public Interest, NGO.

Digital advertisement created by BBDO, Australia for Whiskas, within the category: House, Garden.

Boxing Day is the biggest day on the Australian sales calendar, and with it comes the biggest crowds. So, to launch Latitude’s new Low Rate Mastercard with Price Protection (a feature that pays back the difference if the price drops) we decided to move Boxing Day forward an entire month – helping shoppers avoid the most chaotic sales period, ever. Film advertisement created by Dentsu, Australia for Latitude Financial, within the category: Finance.