Smartplates

AAMI, Australia's leading insurance company, knew young drivers were the most at-risk. However, the way they learn to drive hasn’t changed in 50 years: pen, paper and an old-fashioned log book. AAMI worked with young drivers to digitally overhaul their learning program and develop AAMI SmartPlates – a real-time driving tracker and coach that allows Learners to track every detail of every drive and pinpoint skills that need practicing. Driving data is then analyzed and individual driving lessons are tailored and shared with parents to reduce the risk of fatal accidents caused by inexperience. Digital advertisement created by Ogilvy, Australia for AAMI, within the category: Finance.