Because you only have to remember to use Bravecto four times a year, Alan can relax, knowing that it's one thing his forgetful human, Vicki, can't... well... forget. Film advertisement created by Wunderman Thompson, Australia for Bravecto, within the category: Pets.

Film advertisement created by DDB, Australia for Don, within the category: Food.

Film advertisement created by M&C Saatchi, Australia for Optus, within the category: Electronics, Technology.

For the launch of LG’s 2017 range of OLED and SUPER UHD TVs, LG Australia briefed their agency Tonic to develop a high impact integrated campaign challenging Australians to experience cutting edge advancements in TV technology for themselves. Going up against big brands such as Samsung and Sony, LG needed an innovative and motivating communication strategy that both challenged and educated the consumer in an entertaining way. With both TVs representing a major leap forward in picture and sound quality, Tonic and LG agreed that the campaign should focus on the amazing cinematic experience they would bring to Australian homes. The campaign was driven by the call to action, ‘BRING CINEMA HOME’ and launched in Sydney’s CBD with the construction of a highly realistic pop-up cinema and the promise of an unforgettable red carpet experience for visitors. Social posts in the days leading up to the event encouraged people to pay the cinema a visit and share their experiences online. On the day, a promo team dressed as ushers handed out popcorn and flyers and directed people to their seats inside the cinema. A short screening then focused attention on the cinematic qualities and new technology built into the OLED and SUPER UHD TVs. After each performance, viewer’s candid, unscripted responses were filmed in preparation for a TV campaign and online content. Experiential advertisement created by Tonic, Australia for LG, within the category: Electronics, Technology.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

Film advertisement created by BMF, Australia for TEDx, within the category: Recreation, Leisure.

We wanted to show just how quickly a train can “come out of nowhere” through this impactful projection installation. The reactions of passers-by to the image of a fast-approaching train were filmed as part of the campaign. Outdoor advertisement created by Gatecrasher, Australia for PTA, within the category: Transport.

Art Series Hotel’s have launched ‘Art in Micro’ an exhibition of micro art - the next big thing in the art world. Guests will be given the opportunity to win a trip for two to Le Louvre, Paris during their stay. On check-in they’ll be handed a magnifying glass, along with a catalogue of the artwork and prompted to find every micro art piece - some of which may prove to be all too tricky to see with just the naked eye. Experiential advertisement created by Thinkerbell, Australia for Art Series Hotels, within the category: Recreation, Leisure.

Film advertisement created by BBDO, Australia for Myer, within the category: Retail Services.

Film advertisement created by Lavender, Australia for le coq sportif, within the category: Fashion.

For an extremely limited time, riders in select Queensland, Australia, cities will be able to request a ride out to the Great Barrier Reef. Partnering with the Australian state of Queensland, Uber's debut of scUber is, unsurprisingly, the world's first rideshare submarine experience. The campaign is designed to change the public’s perception of the Great Barrier Reef, driving awareness of the wonder of the Reef and increase visitation. Experiential advertisement created by Publicis, Australia for Tourism Events Queensland, within the category: Hospitality, Tourism.

Digital advertisement created by BCM, Australia for Bundaberg Brewed Drinks, within the category: Alcoholic Drinks.

Film advertisement created by Saatchi & Saatchi, Australia for RAMS, within the category: Finance.

Film advertisement created by The Monkeys, Australia for Guide Dogs Australia, within the category: Public Interest, NGO.

Film advertisement created by McCann, Australia for Metro Trains, within the category: Transport.

Film advertisement created by Loud, Australia for Cancer Institute NSW, within the category: Health.

Film advertisement created by BWM, Australia for realestate.com.au, within the category: Professional Services.

Digital advertisement created by Infinity Squared, Australia for NRMA, within the category: Public Interest, NGO.

Outdoor advertisement created by Saatchi & Saatchi, Australia for Toyota, within the category: Automotive.