Facebook Page Link: http://www.facebook.com/plantlifebalance Facebook App Link: http://apps.facebook.com/plantlifebalance Ideaworks today launches the first phase of a five-year plan to help Australians improve their Plant/Life Balance. We’re all familiar with the idea of improving our Work/Life balance. Well, it turns out that improving our Plant/Life balance can also have beneficial effects on our health and wellbeing. Scientific studies have proved that exposure to plant life can improve our air quality, lessen our stress levels, and reduce background noise. The campaign is designed to stimulate the growth of the $6.5 billion gardening and nursery business in Australia. This first part of the five-year campaign, on behalf of the Nursery & Garden Industry Association, will see the distribution of 20,000 pot plants to office workers in capital cities across the country, calling for Australians to ‘Put A Plant On Your Desk’. Each plant will invite its new owner to join the ‘Put A Plant On Your Desk’ app, the most ambitious Facebook app in Australia to date. And those unlucky enough not to be given a plant on the day, can easily join in the fun. Over the next twelve weeks, the app users can give their plants a name, share pix, dress them up, take them out to lunch (yes!), win amazing prizes and find out lots of cool facts about their very own plant … and tips on how to look after it. And for those who don’t have already have a plant, a Plant Matcher will identify your ideal plant partner! Digital advertisement created by Ideaworks, Australia for Nursery & Garden Industry Association, within the category: Industrial, Agriculture.

Film advertisement created by JOY, Australia for Emporium Melbourne, within the category: Retail Services.

Film advertisement created by BMF, Australia for Amaysim, within the category: Electronics, Technology.

Film advertisement created by BBDO, Australia for Myer, within the category: Retail Services.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

Film advertisement created by Leo Burnett, Australia for Bundaberg, within the category: Alcoholic Drinks.

Film advertisement created by Innocean, Australia for Hyundai, within the category: Automotive.

Film advertisement created by Core, Australia for RSVP Online Dating, within the category: Professional Services.

Digital advertisement created by McCann, Australia for Metro, within the category: Transport.

Film advertisement created by M&C Saatchi, Australia for Wotif, within the category: Professional Services.

Direct advertisement created by Digital Arts Network, Australia for Krispy Kreme, within the category: Food.

Roadtrip Forever, is a personalised experience for you and your best friend where nothing is off limits. Take supplies, take friends and take the trip. Watch the behind the scenes video with more explanation of the project: http://www.youtube.com/watch?v=2G8dLVaKtyU or visit www.roadtripforever.com Digital advertisement created by Southern Cross Austereo, Australia for Transport Accident Commission, within the category: Public Interest, NGO.

Film advertisement created by Lowe, Australia for Royal Life Saving, within the category: Public Interest, NGO.

Film advertisement created by BMF, Australia for Amaysim, within the category: Electronics, Technology.

Film advertisement created by BMF, Australia for Tooheys, within the category: Alcoholic Drinks.

Film advertisement created by Enigma, Australia for Transport For NSW, within the category: Transport.

Film advertisement created by M&C Saatchi, Australia for Ugg, within the category: Fashion.

Film advertisement created by TBWA, Australia for Foxtel, within the category: Electronics, Technology.

Film advertisement created by TBWA, Australia for Foxtel, within the category: Electronics, Technology.

Film advertisement created by Kojo, Australia for Glenelg, within the category: Transport.